Technology And The Market

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Markets for Technology

Author : Ashish Arora
Publisher : MIT Press
ISBN 13 : 0262261367
Total Pages : 351 pages
Book Rating : 4.2/5 (622 download)

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Book Synopsis Markets for Technology by : Ashish Arora

Download or read book Markets for Technology written by Ashish Arora and published by MIT Press. This book was released on 2004-01-30 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past two decades have seen a gradual but noticeable change in the economic organization of innovative activity. Most firms used to integrate research and development with activities such as production, marketing, and distribution. Today firms are forming joint ventures, research and development alliances, licensing deals, and a variety of other outsourcing arrangements with universities, technology-based start-ups, and other established firms. In many industries, a division of innovative labor is emerging, with a substantial increase in the licensing of existing and prospective technologies. In short, technology and knowledge are becoming definable and tradable commodities. Although researchers have made significant advances in understanding the determinants and consequences of innovation, until recently they have paid little attention to how innovation functions as an economic process. This book examines the nature and workings of markets for intermediate technological inputs. It looks first at how industry structure, the nature of knowledge, and intellectual property rights facilitate the development of technology markets. It then examines the impacts of these markets on firm boundaries, the division of labor within the economy, industry structure, and economic growth. Finally, it examines the implications of this framework for public policy and corporate strategy. Combining theoretical perspectives from economics and management with empirical analysis, the book also draws on historical evidence and case studies to flesh out its research results.

Taking Technology to the Market

Author : Mr Ian Linton
Publisher : Gower Publishing, Ltd.
ISBN 13 : 1409483304
Total Pages : 283 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Taking Technology to the Market by : Mr Ian Linton

Download or read book Taking Technology to the Market written by Mr Ian Linton and published by Gower Publishing, Ltd.. This book was released on 2012-10-28 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: With intensifying competitive activity and continuing budget constraints, technology marketing teams are under pressure to be more accountable and deliver measurable results that demonstrate an effective return on investment. To add to the complexity, the market for technology products and services is global, with continuing growth in both developed and developing territories. Taking Technology to the Market provides a practical guide to the critical success factors in marketing technology. It uses a project-based approach, providing comprehensive guidelines for key strategic and tactical marketing programmes. The book will help you improve your chances of developing a winning marketing programme by providing essential steps to success and insight into best practice. Individual chapters provide self-contained guides to planning specific marketing tasks. The range of tasks covers the most common challenges facing marketing teams in technology companies. The book will help you understand the key success factors for overcoming a range of marketing challenges and give you the tools to put specific programmes into action quickly and effectively. The technology sector is a global business characterised by short product cycles, rapid change, longer-term customer relationships, complex decision-making processes, high levels of collaboration and partnership with customers and the supply chain, diverse channels to market and an emphasis on the value of information. These factors make the marketing of technology products and services a distinct discipline within the overall marketing spectrum to which Taking Technology to the Market is the definitive guide.

Bringing New Technology to Market

Author : Kathleen R. Allen
Publisher : Pearson
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Bringing New Technology to Market by : Kathleen R. Allen

Download or read book Bringing New Technology to Market written by Kathleen R. Allen and published by Pearson. This book was released on 2003 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse all of the concepts presented: value creation, speed, and entrepreneurship. It enables readers to understand different business models and processes from mainstream types of businesses, and teaches them how to successfully commercialize the intellectual property they develop. The book focuses on management, marketing, product development, and operations strategies that work in a high tech environment. A four-part organization covers: The Foundations of Technology Commercialization, Intellectual Property and Valuation, Financial Strategies for Technology Start-Ups, and The Transition from R&D to Operations. For potential entrepreneurs and corporate venturers.

Technology and Market Structure

Author : John Sutton
Publisher : MIT Press
ISBN 13 : 9780262692649
Total Pages : 700 pages
Book Rating : 4.6/5 (926 download)

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Book Synopsis Technology and Market Structure by : John Sutton

Download or read book Technology and Market Structure written by John Sutton and published by MIT Press. This book was released on 2001-01-26 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Sutton sets out a unified theory that encompasses two major approaches to studying market, while generating a series of novel predictions as to how markets evolve. Traditionally, the field of industrial organization has relied on two unrelated theories—the cross-section theory and the growth-of-firms theory—to explain cross-industry differences in concentration and within-industry skewness. The two approaches are based on very different mathematical structures and few researchers have attempted to relate them to each other. In this book, John Sutton unifies the two approaches through a theory that rests on three simple principles. The first two, a "survivor principle" that says that firms will not pursue loss-making strategies, and an "arbitrage principle" that says that if a profitable opportunity is available, some firm will take it, suffice to define a set of possible outcomes. The third, the "symmetry principle," says that the strategy used by a new entrant into any submarket depends neither on the entrants identity nor on its history in other submarkets. This allows researchers to bring together the roles of strategic interactions and of independence effects. The result is that the considerations motivating the cross-section tradition and those motivating the growth-of-firms tradition both drop out within a single game-theoretic model. This book follows Sutton's Sunk Costs and Market Structure, published by MIT Press in 1991.

Technological Entrepreneurship

Author : Ian Chaston
Publisher : Springer
ISBN 13 : 3319458507
Total Pages : 307 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Technological Entrepreneurship by : Ian Chaston

Download or read book Technological Entrepreneurship written by Ian Chaston and published by Springer. This book was released on 2017-01-28 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy for sustaining wealth generation for both organisations and entire nations. The aim of Technological Entrepreneurship is to provide the reader with additional knowledge and understanding of the concepts associated with the exploitation of technological entrepreneurship, and to demonstrate how associated management principles are somewhat different to those utilised in market-driven entrepreneurship. Validation of presented theoretical concepts is achieved through coverage of processes and practices utilised by real world organisations seeking to achieve maximum wealth generation, with specific emphasis on how technological entrepreneurship is the source of disruptive innovation within service sector organisations and how the philosophy is causing fundamental change in the provision of healthcare.

Leveraging the New Infrastructure

Author : Peter Weill
Publisher : Harvard Business Press
ISBN 13 : 9780875848303
Total Pages : 324 pages
Book Rating : 4.8/5 (483 download)

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Book Synopsis Leveraging the New Infrastructure by : Peter Weill

Download or read book Leveraging the New Infrastructure written by Peter Weill and published by Harvard Business Press. This book was released on 1998 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most important investments in an organization is its information technology (IT) infrastructure. Yet many managers are ill-prepared to make sound IT investment decisions. Drawing upon rigorous research with over 100 businesses in 75 firms in nine countries, the authors here present a wide range of IT possibilities, enabling managers to take control of decisions that many have relegated to technical staff or vendors.

Digital Work in the Planetary Market

Author : Mark Graham
Publisher : MIT Press
ISBN 13 : 0262543761
Total Pages : 357 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Digital Work in the Planetary Market by : Mark Graham

Download or read book Digital Work in the Planetary Market written by Mark Graham and published by MIT Press. This book was released on 2022-06-14 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding the embedded and disembedded, material and immaterial, territorialized and deterritorialized natures of digital work. Many jobs today can be done from anywhere. Digital technology and widespread internet connectivity allow almost anyone, anywhere, to connect to anyone else to communicate and exchange files, data, video, and audio. In other words, work can be deterritorialized at a planetary scale. This book examines the implications for both work and workers when work is commodified and traded beyond local labor markets. Going beyond the usual “world is flat” globalization discourse, contributors look at both the transformation of work itself and the wider systems, networks, and processes that enable digital work in a planetary market, offering both empirical and theoretical perspectives. The contributors—leading scholars and experts from a range of disciplines—touch on a variety of issues, including content moderation, autonomous vehicles, and voice assistants. They first look at the new experience of work, finding that, despite its planetary connections, labor remains geographically sticky and embedded in distinct contexts. They go on to consider how planetary networks of work can be mapped and problematized, discuss the productive multiplicity and interdisciplinarity of thinking about digital work and its networks, and, finally, imagine how planetary work could be regulated. Contributors Sana Ahmad, Payal Arora, Janine Berg, Antonio A. Casilli, Julie Chen, Christina Colclough, Fabian Ferrari, Mark Graham, Andreas Hackl, Matthew Hockenberry, Hannah Johnston, Martin Krzywdzinski, Johan Lindquist, Joana Moll, Brett Neilson, Usha Raman, Jara Rocha, Jathan Sadowski, Florian A. Schmidt, Cheryll Ruth Soriano, Nick Srnicek, James Steinhoff, Jara Rocha, JS Tan, Paola Tubaro, Moira Weigel, Lin Zhang

Loved

Author : Martina Lauchengco
Publisher : John Wiley & Sons
ISBN 13 : 1119703646
Total Pages : 295 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Loved by : Martina Lauchengco

Download or read book Loved written by Martina Lauchengco and published by John Wiley & Sons. This book was released on 2022-04-12 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product’s success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.

Engines That Move Markets

Author : Alasdair Nairn
Publisher : John Wiley & Sons
ISBN 13 : 9780471205951
Total Pages : 524 pages
Book Rating : 4.2/5 (59 download)

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Book Synopsis Engines That Move Markets by : Alasdair Nairn

Download or read book Engines That Move Markets written by Alasdair Nairn and published by John Wiley & Sons. This book was released on 2002 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive history of market-shaping industries and their impact on how we invest today This engaging book highlights the history of industrial development and its impact on investors. Today's investors will learn about past approaches to technological advances such as-electricity, the railroad, the telephone, the computer, and much more-while gaining insights on how to appraise the "new technology" companies of the future. This complete and well researched history of industries and investing wouldn't be complete without a look at: how Thomas Edison lost control of his company, the impact of the Standard Oil breakup, the early days of the wireless industry, and the changing face of the computer industry today. Investors looking for industry-shaping investments will undoubtedly use Engines That Move Markets as their guide.

The Rapidly Transforming Chinese High-Technology Industry and Market

Author : Nir Kshetri
Publisher : Chandos Publishing
ISBN 13 :
Total Pages : 340 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Rapidly Transforming Chinese High-Technology Industry and Market by : Nir Kshetri

Download or read book The Rapidly Transforming Chinese High-Technology Industry and Market written by Nir Kshetri and published by Chandos Publishing. This book was released on 2008-07-31 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A number of indicators point to rapid and extraordinary shifts in the Chinese high technology landscape. This book examines how the Chinese way of transition to a market economy has superimposed in a complex interaction with Chinese institutions, industry and market to shape the country's technology trajectory. It analyzes how formal and informal institutions; and associated feedback mechanisms have influenced the Chinese high technology industry and market. A further goal of the book is to deeply investigate the nature, sources and quality of key ingredients related to the Chinese high technology industry. Finally, the book provides an insight into the status and focus of the Chinese high technology industry.

Distribution Channels

Author : Julian Dent
Publisher : Kogan Page Publishers
ISBN 13 : 0749462701
Total Pages : 416 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Distribution Channels by : Julian Dent

Download or read book Distribution Channels written by Julian Dent and published by Kogan Page Publishers. This book was released on 2011-06-03 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, this book provides you with the knowledge needed to improve your business model to ensure maximum market exposure and successful product delivery. The book is also supported by online resources, including additional figures, bonus chapters, and lecture slides.

Business Innovation, Development, and Advancement in the Digital Economy

Author : Oncioiu, Ionica
Publisher : IGI Global
ISBN 13 : 1466629355
Total Pages : 329 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Business Innovation, Development, and Advancement in the Digital Economy by : Oncioiu, Ionica

Download or read book Business Innovation, Development, and Advancement in the Digital Economy written by Oncioiu, Ionica and published by IGI Global. This book was released on 2013-02-28 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technologies maintain an important tool in todays business economy. As the economy continues to change, businesses seek out solutions in order to enhance and develop their organization. Business Innovation, Development, and Advancement in the Digital Economy highlights the competitive advantages on the emerging digital economy. Bringing together the classic economy theory and the developments of new technology, this book provides research on current innovations in the digital economy. It is vital resource for practitioners, researchers as well as graduate and undergraduate students.

Personalized Digital Advertising

Author : Diaz Nesamoney
Publisher : FT Press
ISBN 13 : 0134031075
Total Pages : 293 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Personalized Digital Advertising by : Diaz Nesamoney

Download or read book Personalized Digital Advertising written by Diaz Nesamoney and published by FT Press. This book was released on 2015-03-31 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and how to make the most of it! Digital advertising and marketing are undergoing a massive, data-driven transformation: practically everything you thought you knew about them is obsolete. In Personalized Digital Advertising: How Data and Technology Are Transforming How We Market, pioneering entrepreneur Diaz Nesamoney demystifies the newest technologies, showing non-technical marketers how to use them to precisely target every message to every individual. First, Nesamoney explores the current state of digital advertising, reviewing best practices for maximizing personalization through long-familiar data and targeting technologies. Next, he introduces powerful recent innovations, presenting new best practices for deepening and extending personalization with: New data management platforms Advanced solutions for offline, mobile, and location data Powerful new ad production and serving technologies Nesamoney then previews emerging disruptive technologies and personalization approaches, from social data to new techniques for anticipating user intent. He concludes by introducing the Digital Advertising Technology Stack: a visual schematic showing how multiple products and technologies come together to radically improve advertising personalization and performance. Personalized Digital Advertising will be an indispensable resource for wide audiences of CMOs and marketing professionals, brand managers, media and creative directors, creative team members, and all students of digital advertising and marketing.

The Fourth Industrial Revolution

Author : Klaus Schwab
Publisher : Crown Currency
ISBN 13 : 1524758876
Total Pages : 194 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis The Fourth Industrial Revolution by : Klaus Schwab

Download or read book The Fourth Industrial Revolution written by Klaus Schwab and published by Crown Currency. This book was released on 2017-01-03 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress.

Handbook of the Economics of Innovation

Author : Bronwyn H. Hall
Publisher : Elsevier
ISBN 13 : 0080931111
Total Pages : 803 pages
Book Rating : 4.0/5 (89 download)

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Book Synopsis Handbook of the Economics of Innovation by : Bronwyn H. Hall

Download or read book Handbook of the Economics of Innovation written by Bronwyn H. Hall and published by Elsevier. This book was released on 2010-05-14 with total page 803 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economists examine the genesis of technological change and the ways we commercialize and diffuse it. The economics of property rights and patents, in addition to industry applications, are also surveyed through literature reviews and predictions about fruitful research directions. Two volumes, available as a set or sold separately - Expert articles consider the best ways to establish optimal incentives in technological progress - Science and innovation, both their theories and applications, are examined at the intersections of the marketplace, policy, and social welfare - Economists are only part of an audience that includes attorneys, educators, and anyone involved in new technologies

The Business of Platforms

Author : Michael A. Cusumano
Publisher : HarperCollins
ISBN 13 : 0062896334
Total Pages : 320 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis The Business of Platforms by : Michael A. Cusumano

Download or read book The Business of Platforms written by Michael A. Cusumano and published by HarperCollins. This book was released on 2019-05-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trio of experts on high-tech business strategy and innovation reveal the principles that have made platform businesses the most valuable firms in the world and the first trillion-dollar companies. Managers and entrepreneurs in the digital era must learn to live in two worlds—the conventional economy and the platform economy. Platforms that operate for business purposes usually exist at the level of an industry or ecosystem, bringing together individuals and organizations so they can innovate and interact in ways not otherwise possible. Platforms create economic value far beyond what we see in conventional companies. The Business of Platforms is an invaluable, in-depth look at platform strategy and digital innovation. Cusumano, Gawer, and Yoffie address how a small number of companies have come to exert extraordinary influence over every dimension of our personal, professional, and political lives. They explain how these new entities differ from the powerful corporations of the past. They also question whether there are limits to the market dominance and expansion of these digital juggernauts. Finally, they discuss the role governments should play in rethinking data privacy laws, antitrust, and other regulations that could reign in abuses from these powerful businesses. Their goal is to help managers and entrepreneurs build platform businesses that can stand the test of time and win their share of battles with both digital and conventional competitors. As experts who have studied and worked with these firms for some thirty years, this book is the most authoritative and timely investigation yet of the powerful economic and technological forces that make platform businesses, from Amazon and Apple to Microsoft, Facebook, and Google—all dominant players in shaping the global economy, the future of work, and the political world we now face.

Agent Technology

Author : Nicholas R. Jennings
Publisher : Springer Science & Business Media
ISBN 13 : 3662036789
Total Pages : 338 pages
Book Rating : 4.6/5 (62 download)

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Book Synopsis Agent Technology by : Nicholas R. Jennings

Download or read book Agent Technology written by Nicholas R. Jennings and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to provide an integrative presentation of the issues, challenges and success of designing, building and using agent applications. The chapters presented are written by internationally leading authorities in the field, with a general audience in mind. The result is a unique overview of agent technology applications, ranging from an introduction to the technical foundations to reports on dealing with specific agent systems in practice.