Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Targeted Advertising Technologies In The Ict Space
Download Targeted Advertising Technologies In The Ict Space full books in PDF, epub, and Kindle. Read online Targeted Advertising Technologies In The Ict Space ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Targeted Advertising Technologies in the ICT Space by : Christian Schlee
Download or read book Targeted Advertising Technologies in the ICT Space written by Christian Schlee and published by Springer Science & Business Media. This book was released on 2013-10-01 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV, the mobile environment, and in converged scenarios and examines important technological key building blocks.
Book Synopsis Smartphone and App Implementations that Improve Productivity by : Tahir M. Nisar
Download or read book Smartphone and App Implementations that Improve Productivity written by Tahir M. Nisar and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-05-20 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The introduction of digital applications into businesses has revolutionized the way employees and managers carry out their jobs while also benefiting them socially. Smartphone and App Implementations that Improve Productivity looks at the benefits of apps in the workplace and introduces academic perspectives that link prospective advantages with practical commercial examples. The analysis is structured into chapters that include real world application while at the same time critically assess implied benefits of the new app technology and draw out the main findings and conclusions. Tahir M. Nisar brings into focus the emerging role of digital applications and big data in enterprise decision making. Readers will learn how companies can achieve more efficiency and effectiveness in their business operations through new types of organizational design strategies and mechanisms of employee mobility and work-life balance that draw on digital apps.
Book Synopsis The Impact of Targeting Technology on Advertising Markets and Media Competition by : Susan Athey
Download or read book The Impact of Targeting Technology on Advertising Markets and Media Competition written by Susan Athey and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper examines the impact of targeting technology on competition between local and general outlets. In the absence of targeting (say, of location), local outlets have an advantage in that there is a tighter match between readers and local consumers that advertisers wish to attract. Targeting restores that advantage to general outlet increasing its demand for advertising but also allows it to more efficiently allocate scarce advertising space. In a baseline case, we demonstrate that such space is the critical constraint and if it can be easily expanded then the adoption of targeting has no impact on profits or competition. We then analyze three extensions of the model in which targeting does benefit general outlets: advertising space is limited or costly; there is heterogeneity across local media markets; or advertisers are capacity-constrained (creating competition between outlets on the advertising-side of the industry). Even in these cases, however, the impact of targeting is mitigated by the fact that when targeting is introduced, it is optimal for outlets to cut back on their supply of ad space.
Download or read book Targeted written by Mike Smith and published by AMACOM. This book was released on 2014-11-19 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part history, part guidebook, part prediction for the future,?this book?tells the story of the companies, individuals, and innovations driving the revolution of online ads. Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Targeted takes listeners behind the scenes - examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. You will also learn about several key aspects such as: keyword micro-markets, ad serving systems, aggregated virtual audiences, new business models, and much more! Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness.?This book is sweeping in scope and stripped of technical complexity. Targeted is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.
Book Synopsis Online Multimedia Advertising: Techniques and Technologies by : Hua, Xian-Sheng
Download or read book Online Multimedia Advertising: Techniques and Technologies written by Hua, Xian-Sheng and published by IGI Global. This book was released on 2010-12-31 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents and recoup revenue from multimedia advertisements that have emerged in large numbers. Online Multimedia Advertising: Techniques and Technologies unites recent research efforts in online multimedia advertising. This book include introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.
Book Synopsis Privacy Challenges in Online Targeted Advertising by : Minh-Dung Tran
Download or read book Privacy Challenges in Online Targeted Advertising written by Minh-Dung Tran and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern online advertising, advertisers tend to track Internet users' activities and use these tracking data to personalize ads. Even though this practice - known as extit{targeted advertising} - brings economic benefits to advertising companies, it raises serious concerns about potential abuses of users' sensitive data. While such privacy violations, if performed by trackers, are subject to be regulated by laws and audited by privacy watchdogs, the consequences of data leakage from these trackers to other entities are much more difficult to detect and control. Protecting user privacy is not easy since preventing tracking undermines the benefits of targeted advertising and consequently impedes the growth of free content and services on the Internet, which are mainly fostered by advertising revenue. While short-term measures, such as detecting and fixing privacy leakages in current systems, are necessary, there needs to be a long-term approach, such as privacy-by-design ad model, to protect user privacy by prevention rather than cure. In the first part of this thesis, we study several vulnerabilities in current advertising systems that leak user data from advertising companies to external entities. First, since targeted ads are personalized to each user, we present an attack exploiting these ads on the fly to infer user private information that have been used to select ads. Second, we investigate common ad exchange protocols, which allow companies to cooperate in serving ads to users, and show that advertising companies are leaking user private information, such as web browsing history, to multiple parties participating in the protocols. These web browsing histories are given to these entities at surprisingly low prices, reflecting the fact that user privacy is extremely underestimated by the advertising industry.In the second part of the thesis, we propose a privacy-by-design targeted advertising model which allows personalizing ads to users without the necessity of tracking. This model is specifically aimed for the two newly emerging ad technologies - retargeting advertising and ad exchange. We show that this model provides strong protection for user privacy while still ensuring ad targeting performance and being practically deployable.
Book Synopsis Advances in Banking Technology and Management: Impacts of ICT and CRM by : Ravi, Vadlamani
Download or read book Advances in Banking Technology and Management: Impacts of ICT and CRM written by Ravi, Vadlamani and published by IGI Global. This book was released on 2007-10-31 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Banking across the world has undergone extensive changes thanks to the profound influence of developments and trends in information communication technologies, business intelligence, and risk management strategies. While banking has become easier and more convenient for the consumer, the advances and intricacies of emerging technologies have made banking operations all the more cumbersome. Advances in Banking Technology and Management: Impacts of ICT and CRM examines the various myriads of technical and organizational elements that impact services management, business management, risk management, and customer relationship management, and offers research to aid the successful implementation of associated supportive technologies.
Book Synopsis Global Media Giants by : Benjamin Birkinbine
Download or read book Global Media Giants written by Benjamin Birkinbine and published by Routledge. This book was released on 2016-07-01 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.
Book Synopsis OECD Information Technology Outlook 2008 by : OECD
Download or read book OECD Information Technology Outlook 2008 written by OECD and published by OECD Publishing. This book was released on 2008-12-23 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2008 edition of the OECD Information Technology Outlook analyses recent developments in the IT goods and services industries, and suggests that the outlook is for constrainted but continued long-term growth.
Book Synopsis Study on the Impact of Recent Developments in Digital Advertising on Privacy, Publishers and Advertisers by :
Download or read book Study on the Impact of Recent Developments in Digital Advertising on Privacy, Publishers and Advertisers written by and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first online banner ad was placed in 1994, the digital advertising ecosystem has been significantly transformed as the size of the global industry has grown. Digital is the largest advertising channel in the European Economic Area (EEA), generating more revenue than all other advertising channels combined. Digital advertising is often seen as an important, if not essential, way of funding online content without requiring payment from individuals. In principle, advertising has always been 'targeted' to some extent, in the sense that marketers make rational decisions on segmenting and targeting before purchasing ad space. However, only recently has targeted advertising become associated with pervasive digital tracking and with 'creepy' or persistent ads over which individuals feel they have no control. Over the past 10-15 years, search advertising and social media advertising channels, where large platforms play key roles, have grown at an extremely rapid rate compared to the channel which directs the most advertising revenue towards publishers ("other" display). Some large platforms can generate advertising revenue both as a publisher (by selling ad inventory on the platforms and services they own) and as an intermediary (by providing advertising technology services to advertisers and other publishers). The combined revenue of the largest European publishers has stagnated over the past ten years, while Alphabet (Google) and Meta's revenues increased by more than 500% during the same period. The evidence in this study indicates that this is due to lack of transparency and large and growing imbalances in bargaining power, not due to existing or proposed rules on privacy and data protection.
Book Synopsis Marketing Fundamentals by : Geoff Lancaster
Download or read book Marketing Fundamentals written by Geoff Lancaster and published by Routledge. This book was released on 2006 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Butterworth-Heinemann's 2006/07 CIM Coursebooks are the only study materials endorsed by CIM. Carefully structured to link directly to the CIM syllabus, the Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course! Reviewed and approved by The Chartered Institute of Marketing; written by experts in the field to guide you through the syllabus; each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory; contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam." - back cover.
Book Synopsis Technology Application in Tourism in Asia by : Azizul Hassan
Download or read book Technology Application in Tourism in Asia written by Azizul Hassan and published by Springer Nature. This book was released on 2022-03-02 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book very specifically focuses on technology application in tourism in Asia. The book contains twenty-seven chapters in four sections (i.e., theories, innovations, practices, and future research directions), based on the intriguing qualities and importance of technology applications in the Asian tourism business. This book, a blend of comprehensive and extensive efforts by the contributors and editor, is designed to extensively cover technology applications in tourism in Asia, including distinct topics such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility, the post crisis situation of COVID-19, etc. This book is a significant contribution towards the very limited knowledge of technology applications in tourism, with selected examples of Asian countries. The importance of technology in Asian tourism is rapidly increasing, and has led to a rise in luxury, allowing citizens to enjoy leisure travel over both long and short distances. The rise of low-cost airlines and the region’s growing, affluent middle class have changed the tourism environment dramatically. More tourists are booking their holidays online as a result of technological advancements. Online travel is the most important and well-established aspect of Asia's Internet economy. Considering the ongoing trend of technology applications in the tourism industry in Asia, more research attempts like this book need to be made aiming towards exploring diverse aspects. As tourism is an expanding area, this book can serve as a reading companion for tourism students, policy planners and industry professionals. This book is expected to be appreciated by expatriate researchers and researchers having a keen interest in the Asian tourism industry.
Book Synopsis The Emerald Handbook of ICT in Tourism and Hospitality by : Azizul Hassan
Download or read book The Emerald Handbook of ICT in Tourism and Hospitality written by Azizul Hassan and published by Emerald Group Publishing. This book was released on 2020-11-30 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Emerald Handbook of ICT in Tourism and Hospitality incorporates key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes.
Book Synopsis Guyana Information Strategy, Internet and E-Commerce Development Handbook - Strategic Information, Programs, Regulations by : IBP, Inc.
Download or read book Guyana Information Strategy, Internet and E-Commerce Development Handbook - Strategic Information, Programs, Regulations written by IBP, Inc. and published by Lulu.com. This book was released on 2015-06 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guyana Information Strategy, Internet and E-Commerce Development Handbook - Strategic Information, Programs, Regulations
Book Synopsis Targeted Advertising and Consumer Privacy Concerns by :
Download or read book Targeted Advertising and Consumer Privacy Concerns written by and published by Cuvillier Verlag. This book was released on 2012-02-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rush of marketing expenditures in the Internet has made effectiveness and efficiency increasingly relevant. In particular, online firms offering free content need to provide powerful marketing tools to advertisers to support their own business models. Behavioral targeting enables websites to selectively display advertisements to consumers according to their surfing profiles, making advertisements more relevant, and thereby increasing advertising revenues from websites. Consequently, it is often seen as a savior by online firms struggling to finance their free content. However, targeting can raise privacy concerns, leading to negative consumer reactions. Furthermore, there is increasing regulatory pressure for websites to inform surfers about targeting practices and provide them with opt-in or opt-out functions. Proactively addressing those challenges to sustain revenues from targeted advertising is highly important—in particular for advertising-supported websites—and requires systematic research. Such research, though, has to account for the fact that the profiling of consumers to increase advertising revenues raises ethical questions, especially because targeting often occurs without consumers’ knowledge. This doctoral dissertation studies consumer privacy concerns with regard to online targeting practices. Specifically, it investigates how privacy concerns affect consumers’ perceptions of targeted advertisements. Furthermore, building on social exchange theory, fairness norms, and previous research on consumer privacy concerns in related areas, such as direct mail and e-commerce, I develop tangible, managerial operational mechanisms to increase consumers’ acceptance of targeting and improve consumers’ perceptions of targeted advertisements. In order to ensure that these mechanisms are in line with principles of business ethics, I derive normative requirements for these mechanisms from integrative social contracts theory. I test these mechanisms and explore the related cognitive processes in two experimental studies – a laboratory and a large-scale field experiment on two popular German websites.1 First, I find that under certain conditions, surfers are highly motivated by reciprocity. Specifically, when reminded that targeted online advertisements support free content and when asked to voluntarily reciprocate the website for providing its free content, consumers do not only more readily consent to targeting, but also perceive targeted advertisements as less intrusive. The effect of appealing to reciprocity on consumers’ acceptance of targeting is driven by consumers’ desire for distributive justice. It is not—as one might believe—driven by selfish motives, such as the expectation of receiving free content in the future. Second, in contrast to the current industry practice, I find that informing consumers that targeting makes advertisements they see on the Internet more interesting to them does not have any significant effect. This finding shows that there is currently great potential for the online advertising industry to change the way it promotes and justifies targeting to consumers. Finally, I find that providing consumers with a high level of control over their information not only increases their perceptions of procedural justice, but also reduces privacy concerns, increases trust, and thus the acceptance of targeting. As such, my research suggests that it is advisable to allow consumers to access and edit the anonymous profiles stored in their cookies—a practice currently followed by very few websites and advertising networks. Overall, this doctoral dissertation contributes to a very new academic research field studying targeted online advertising and consumer privacy concerns. In contrast to previous studies, which have all described the challenges related to privacy concerns, this study focuses on reconciling consumers’ legitimate desire to protect their privacy and the interests of the Internet industry which requires powerful marketing tools. Thus, from a practical perspective, this dissertation identifies mechanisms for websites in general and for ‘free content’ websites in particular to sustain or even increase their advertising revenues. As such, my findings may help advertising-supported online businesses to keep their services free of charge and thereby to sustain the consumer surplus they generate. Through the combination of real behavioral and self-reported data, the findings are particularly robust and might further stimulate the debate on consumer privacy, advertising effectiveness, and the financing of free content among academics, practitioners, and regulators.
Book Synopsis What Kind of Information Society? Governance, Virtuality, Surveillance, Sustainability, Resilience by : Jacques J. Berleur
Download or read book What Kind of Information Society? Governance, Virtuality, Surveillance, Sustainability, Resilience written by Jacques J. Berleur and published by Springer. This book was released on 2010-08-06 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present book contains the proceedings of two conferences held at the World Computer Congress 2010 in Brisbane, Australia (September 20–23) organised by the International Federation for Information Processing (IFIP). In the first part, the reader can find the proceedings of the 9th Human Choice and Computers International C- ference (HCC9) organised by the IFIP Technical Committee TC9 on the Relationship Between ICT and Society. The HCC9 part is subdivided into four tracks: Ethics and ICT Governance, Virtual Technologies and Social Shaping, Surveillance and Privacy, and ICT and Sustainable Development. The second part consists of papers given at the Critical Information Infrastructure Protection Conference (CIP) organized by the IFIP Technical Committee TC11 on Security and Privacy Protection in Information Processing Systems. The two parts of the book are introduced by the respective Conference Chairs. Chapter 1 introduces HCC9, providing a short summary of the HCC conference series, which started in 1974, and explaining the overview of HCC9, detailing the rationale behind each of the tracks in this conference. The details related to the papers of each track are discussed by the Track Chairs in the respective introductions to the specific tracks of HCC9 (Chaps. 2, 10, 16 and 22). Finally, Chap. 22 introduces the CIP part.
Book Synopsis Personalized Digital Advertising by : Diaz Nesamoney
Download or read book Personalized Digital Advertising written by Diaz Nesamoney and published by Financial Times/Prentice Hall. This book was released on 2017-01-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
