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Author :
Publisher :
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.:/5 (319 download)
Download or read book Target Group Index written by and published by . This book was released on 1976 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paul Russell Smith
Publisher : Kogan Page Publishers
ISBN 13 : 9780749442651
Total Pages : 736 pages
Book Rating : 4.4/5 (426 download)
Download or read book Marketing Communications written by Paul Russell Smith and published by Kogan Page Publishers. This book was released on 2004 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book.This latest edition has been completely updated with new cases, statistics and communications techniques, fresh "shock" stories and a new "e" theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene.A free CD-ROM containing video clips of some of the world's leading marketing experts, pictures, documents and prepared Power Point lectures is available to lecturers from the publisher on request.
Author : David Mort
Publisher : Walter de Gruyter
ISBN 13 : 3598440030
Total Pages : 226 pages
Book Rating : 4.5/5 (984 download)
Download or read book Business Information Handbook 2003 written by David Mort and published by Walter de Gruyter. This book was released on 2005-04-25 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: No detailed description available for "Business Information Handbook 2003".
Author : Kerry McCall Magan
Publisher : Springer Nature
ISBN 13 : 3031187555
Total Pages : 150 pages
Book Rating : 4.0/5 (311 download)
Download or read book Cultural Participation written by Kerry McCall Magan and published by Springer Nature. This book was released on 2023-01-01 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a nuanced account of cultural competence, knowledge and skills illustrated in distinctive taste in the middle and upper classes in Dublin, Ireland (Bourdieu, 1984, 1986). It highlights how the development of cultural taste at a young age is linked to cultural participation in later life. Inspired by work that captures the textured social cartography of distinctive cultural taste (Bennett, Emmison & Frow, 1999; Bennett, Savage, Silva, Warde, Gayo-Cal & Wright, 2009), this research charts the changing nature of cultural participation in Dublin, Ireland and shows how cultural consumption has broadened from the narrow range of traditional high art forms towards one which grazes across the general register of culture. As elsewhere, this omnivorous, broad and pluralistic cultural palette has not altered patterns of distinction in cultural participation, rather it belies an emerging cultural capital profile - one where art form boundaries have collapsed but social boundaries and cultural distinction remains intact. Through interviews with two age cohorts (18-24yrs) and (45-54yrs) in Dublin in 2019, this research shows how the dominant class, through histories of cultural exposure have developed cultural taste and competence that is remarkably enduring. Reviewing available data on arts attendance and cultural participation in Ireland today, this text highlights how years of cultural familiarity allow individuals to exert a cultural dominance that facilitates class to be performed obliquely. It also demonstrates how existing surveys reinforce traditional ways of seeing with 'art' considered highbrow, formal and valued while culture is domestic, informal and less valued in the eyes of polity. This view informs Irish arts strategy and policy, ultimately reinforcing that 'ways of seeing' and policy perspectives, do matter (Berger, 1972).
Author : Richard Harris
Publisher : John Wiley & Sons
ISBN 13 : 047086415X
Total Pages : 328 pages
Book Rating : 4.4/5 (78 download)
Download or read book Geodemographics, GIS and Neighbourhood Targeting written by Richard Harris and published by John Wiley & Sons. This book was released on 2005-12-13 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Geodemographic classification is ‘big business’ in the marketing and service sector industries, and in public policy there has also been a resurgence of interest in neighbourhood initiatives and targeting. As an increasing number of professionals realise the potential of geographic analysis for their business or organisation, there exists a timely gap in the market for a focussed book on geodemographics and GIS. Geodemographics: neighbourhood targeting and GIS provides both an introduction to and overview of the methods, theory and classification techniques that provide the foundation of neighbourhood analysis and commercial geodemographic products. Particular focus is given to the presentation and use of neighbourhood classification in GIS. Authored by leading marketing professionals and a prominent academic, this book presents methods, theory and classification techniques in a reader-friendly manner Supported by private and public sector case studies and vignettes The applied ‘how to’ sections will specifically appeal to the intended audience at work in business and service planning Includes information on the recent UK and US Census products and resulting neighbourhood classifications
Author : ESOMAR
Publisher : John Wiley & Sons
ISBN 13 : 9780470517932
Total Pages : 654 pages
Book Rating : 4.5/5 (179 download)
Download or read book Market Research Handbook written by ESOMAR and published by John Wiley & Sons. This book was released on 2008-04-30 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world including the UK, US, Europe, Australia and S.E.Asia. "The editors and authors make an overdue contribution to bridging the Theory-Practice divide. Their client perspective will delight, inform and inspire market research specialists and users alike." —Prof. Seán Meehan (Switzerland), Martin Hilti Professor of Marketing and Change Management, IMD – International Institute for Management Development
Author : Sinda Lopez
Publisher : Routledge
ISBN 13 : 113676237X
Total Pages : 2115 pages
Book Rating : 4.1/5 (367 download)
Download or read book Routledge German Dictionary of Business, Commerce and Finance Worterbuch Fur Wirtschaft, Handel und Finanzen written by Sinda Lopez and published by Routledge. This book was released on 2019-07-12 with total page 2115 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2002. The German Dictionary of Business, Commerce and Finance is the second dictionary to be published in Routledge’s programme of bilingual business dictionaries. The series was launched in December 1995 with the French Dictionary of Business, Commerce and Finance. It would not have been possible to compile this dictionary within a relatively short timescale, and to the standard achieved, without the use of a highly sophisticated, custom-designed database. The database’s most significant feature is that it is designed as a relational database: term records for each language are held in separate files, with further files consisting only of link records. Links between terms in different language files represent translations, enabling us to handle various types of one-to-many and many-to-one equivalences. Links between terms within a single language file represent crossreferences between geographical variants and abbreviations. The content of the database for this dictionary was created in three principal phases. A considerable proportion of the English term list was already available following the publication of the French Dictionary of Business, Commerce and Finance. The term list was then sent out to specialist translators - with current practical experience of business translation - who supplied German equivalences and expanded the English and German term lists to include the main relevant terminology in their particular spheres of work.
Author : Rosalind Masterson
Publisher : SAGE
ISBN 13 : 1446297667
Total Pages : 609 pages
Book Rating : 4.4/5 (462 download)
Download or read book Marketing written by Rosalind Masterson and published by SAGE. This book was released on 2014-03-25 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interactive eBook* when you buy the paperback (Print paperback version only, ISBN 9781446296424) Watch the video walkthrough to find out how your students can make the best use of the interactive resources that come with the new edition! With each print copy of the new 3rd edition, students receive 12 months FREE access to the interactive eBook* giving them the flexibility to learn how, when and where they want. An individualized code on the inside back cover of each book gives access to an online version of the text on Vitalsource Bookshelf® and allows students to access the book from their computer, tablet, or mobile phone and make notes and highlights which will automatically sync wherever they go. Green coffee cups in the margins link students directly to a wealth of online resources. Click on the links below to see or hear an example: Watch videos to get a better understanding of key concepts and provoke in-class discussion Visit websites and templates to help guide students’ study A dedicated Pinterest page with wealth of topical real world examples of marketing that students can relate to the study A Podcast series where recent graduates and marketing professionals talk about the day-to-day of marketing and specific marketing concepts For those students always on the go, Marketing an Introduction 3rd edition is also supported by MobileStudy – a responsive revision tool which can be accessed on smartphones or tablets allowing students to revise anytime and anywhere that suits their schedule. New to the 3rd edition: Covers topics such as digital marketing, global marketing and marketing ethics Places emphasis on employability and marketing in the workplace to help students prepare themselves for life after university Fun activities for students to try with classmates or during private study to help consolidate what they have learnt (*interactivity only available through Vitalsource eBook)
Author : Ruth A. Pagell
Publisher : Global Professional Publishi
ISBN 13 : 9781888998832
Total Pages : 474 pages
Book Rating : 4.9/5 (988 download)
Download or read book International Business Information written by Ruth A. Pagell and published by Global Professional Publishi. This book was released on 1999 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: Changes in the economy required business professionals and researchers to learn about new sources of information, as well as to expand their understanding of international business subjects. The sources, language, document coding, and definitions are different -- truly foreign. International Business Information was written to help business ......
Author : Michael Halperin
Publisher : Taylor & Francis
ISBN 13 : 1135932824
Total Pages : 464 pages
Book Rating : 4.1/5 (359 download)
Download or read book International Business Information written by Michael Halperin and published by Taylor & Francis. This book was released on 2024-02-02 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.
Author : CFA Institute
Publisher : John Wiley & Sons
ISBN 13 : 1119788242
Total Pages : 176 pages
Book Rating : 4.1/5 (197 download)
Download or read book Portfolio Management in Practice, Volume 2 written by CFA Institute and published by John Wiley & Sons. This book was released on 2020-11-11 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Asset Allocation Workbook offers a range of practical information and exercises that reinforce the key concepts explored in Portfolio Management in Practice, Volume 2: Asset Allocation. Part of the reputable CFA Institute Investment Series, the workbook is designed to further students’ and professionals’ hands-on experience with a variety of learning outcomes, summary overview sections, and challenging problems and solutions. The workbook provides the necessary tools and latest information to help learners advance their skills in this critical facet of portfolio management. Aligning chapter-by-chapter with the main text so readers can easily pair exercises with the appropriate content, this workbook covers: Setting capital market expectations to support the asset allocation process Principles and processes in the asset allocation process, including handling ESG-integration and client-specific constraints Allocation beyond the traditional asset classes to include allocation to alternative investments The role of exchange-traded funds can play in implementing investment strategies The Asset Allocation Workbook has been compiled by experienced CFA members to give learners world-class examples based on scenarios faced by finance professionals every day. For practice on additional aspects of portfolio management, explore Volume 1: Investment Management, Volume 3: Equity Portfolio Management, and their accompanying workbooks to complete the Portfolio Management in Practice series.
Author : Winston Fletcher
Publisher : OUP Oxford
ISBN 13 : 0191614270
Total Pages : 161 pages
Book Rating : 4.1/5 (916 download)
Download or read book Advertising: A Very Short Introduction written by Winston Fletcher and published by OUP Oxford. This book was released on 2010-06-24 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and in doing so, dispels some of the myths and misunderstandings surrounding the industry. The book contains a short history of advertising and an explanation of how the industry works, and how each of the parties (the advertisers , the media and the agencies) are involved. It considers the extensive spectrum of advertisers and their individual needs. It also looks at the financial side of advertising and asks how advertisers know if they have been successful, or whether the money they have spent has in fact been wasted. Fletcher concludes with a discussion about the controversial and unacceptable areas of advertising such as advertising products to children and advertising products such as cigarettes and alcohol. He also discusses the benefits of advertising and what the future may hold for the industry. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Author : Lesley Cresswell
Publisher : Heinemann
ISBN 13 : 9780435757687
Total Pages : 346 pages
Book Rating : 4.7/5 (576 download)
Download or read book Graphic with Materials Technology written by Lesley Cresswell and published by Heinemann. This book was released on 2004 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study guide that matches the Edexcel specification to help students succeed at A Level, this volume examines graphics within materials technology and is intended to aid revision as well as study.
Author : Brian Thomas
Publisher : Bloomsbury Publishing
ISBN 13 : 1472939085
Total Pages : 531 pages
Book Rating : 4.4/5 (729 download)
Download or read book Direct and Digital Marketing in Practice written by Brian Thomas and published by Bloomsbury Publishing. This book was released on 2017-06-29 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential reading for those needing to get to grips with the latest and most powerful techniques available to skilled marketers. Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written entirely by current practising professionals. It explains in detail the powerful offline and online techniques available to direct marketers today. Direct and Digital Marketing in Practice covers vital issues such as: · the new marketing landscape; · gaining customer insight; · maximising returns on marketing investment; · integrating traditional and digital media; · campaign planning and budgeting; · offline and online metrics: · testing and statistics; and · developing compelling propositions. Direct and Digital Marketing in Practice is an ideal reference tool, presenting detailed explanations of key concepts with practical examples and case studies. The book ensures that each point is relevant and memorable, and made in a real-world context. Written for managers looking to expand and enhance customer reach, students on MBA courses, and those taking professional qualifications, the book provides an invaluable and up-to-date guide to marketing best theory and practice in our increasingly digital and online age.
Author : Roberto Todeschini
Publisher : John Wiley & Sons
ISBN 13 : 3527681957
Total Pages : 512 pages
Book Rating : 4.5/5 (276 download)
Download or read book Handbook of Bibliometric Indicators written by Roberto Todeschini and published by John Wiley & Sons. This book was released on 2016-05-04 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last, the first systematic guide to the growing jungle of citation indices and other bibliometric indicators. Written with the aim of providing a complete and unbiased overview of all available statistical measures for scientific productivity, the core of this reference is an alphabetical dictionary of indices and other algorithms used to evaluate the importance and impact of researchers and their institutions. In 150 major articles, the authors describe all indices in strictly mathematical terms without passing judgement on their relative merit. From widely used measures, such as the journal impact factor or the h-index, to highly specialized indices, all indicators currently in use in the sciences and humanities are described, and their application explained. The introductory section and the appendix contain a wealth of valuable supporting information on data sources, tools and techniques for bibliometric and scientometric analysis - for individual researchers as well as their funders and publishers.
Author : Philip Sayers
Publisher : Routledge
ISBN 13 : 1135828814
Total Pages : 266 pages
Book Rating : 4.1/5 (358 download)
Download or read book Managing Sport and Leisure Facilities written by Philip Sayers and published by Routledge. This book was released on 2012-12-06 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise and thoroughly detailed Managing Sport and Leisure Facilities is a clean operating guide to leisure management by contract, providing expert advice for both contractor and client. The author includes extracts from the relevant legislation and tender documents, and shows you how to submit a winning tender. He provides guidance on how to carry out customer surveys and also covers special items such as operating leisure facilities in hotels and sub-contracting catering services.
Author :
Publisher :
ISBN 13 :
Total Pages : 472 pages
Book Rating : 4.:/5 (31 download)
Download or read book Proceedings of the National Outdoor Recreation Trends Symposium III written by and published by . This book was released on 1990 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
