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Book Synopsis The Strategy and Tactics of Pricing by : Thomas T. Nagle
Download or read book The Strategy and Tactics of Pricing written by Thomas T. Nagle and published by Routledge. This book was released on 2017-11-20 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics. Readers will also benefit from: Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a revised chapter on "Specialized Strategies", which addresses timely technical issues like foreign exchange risks, reactions to market slumps, and managing transfer prices between independent profit centers. A completely rewritten chapter on "Creating a Strategic Pricing Capability", which shows readers how to implement the principles of value-based, strategic pricing successfully in their organizations. In-chapter textboxes, updated to provide walk-through examples of current pricing challenges, revenue models enabled by an increasingly digital economy, and advances in buyer decision-making, explained through classic principles that still apply today. Chapter summaries and visual aids, which help readers grasp the theoretical frameworks and actionable principles of pricing analysis. This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions.
Book Synopsis Military Standard by : United States. Department of Defense
Download or read book Military Standard written by United States. Department of Defense and published by . This book was released on 1972 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Armor written by and published by . This book was released on 1985 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Infantry written by and published by . This book was released on 1964 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bureau of Ships Journal by : United States. Navy Department. Bureau of Ships
Download or read book Bureau of Ships Journal written by United States. Navy Department. Bureau of Ships and published by . This book was released on 1961 with total page 1018 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Federal Information Sources and Systems by :
Download or read book Federal Information Sources and Systems written by and published by . This book was released on 1980 with total page 1208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes subject, agency, and budget indexes.
Download or read book Military Review written by and published by . This book was released on 1989 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Catalogue of the Public Documents of the ... Congress and of All Departments of the Government of the United States for the Period from ... to ... by : United States. Superintendent of Documents
Download or read book Catalogue of the Public Documents of the ... Congress and of All Departments of the Government of the United States for the Period from ... to ... written by United States. Superintendent of Documents and published by . This book was released on with total page 2608 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fundamentals of Tactical Command and Control by : Dmitriĭ Afanasʹevich Ivanov
Download or read book Fundamentals of Tactical Command and Control written by Dmitriĭ Afanasʹevich Ivanov and published by . This book was released on 1977 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Engineer Field Manual ... by : United States. Army. Corps of Engineers
Download or read book Engineer Field Manual ... written by United States. Army. Corps of Engineers and published by . This book was released on 1932 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Engineer Field Manual: Engineer troops by :
Download or read book Engineer Field Manual: Engineer troops written by and published by . This book was released on 1932 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Cognitive Work Analysis by : Kim J. Vicente
Download or read book Cognitive Work Analysis written by Kim J. Vicente and published by CRC Press. This book was released on 1999-04-01 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes, for the first time in pedagogical form, an approach to computer-based work in complex sociotechnical systems developed over the last 30 years by Jens Rasmussen and his colleagues at Risø National Laboratory in Roskilde, Denmark. This approach is represented by a framework called cognitive work analysis. Its goal is to help
Book Synopsis Supply Chain Management Strategies and Risk Assessment in Retail Environments by : Kumar, Akhilesh
Download or read book Supply Chain Management Strategies and Risk Assessment in Retail Environments written by Kumar, Akhilesh and published by IGI Global. This book was released on 2017-12-15 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proper understanding and managing of project risks and uncertainties is crucial to any organization. It is paramount that all phases of project development and execution are monitored to avoid poor project results from meager economics, overspending, and reputation. Supply Chain Management Strategies and Risk Assessment in Retail Environments is a comprehensive reference source for the latest scholarly material on effectively managing risk factors and implementing the latest supply management strategies in retail environments. Featuring coverage on relevant topics such as omni-channel retail, green supply chain, and customer loyalty, this book is geared toward academicians, researchers, and students seeking current research on the challenges and opportunities available in the realm of retail and the flow of materials, information, and finances between companies and consumers.
Book Synopsis Post-Cold War by : Stephen A. Bourque
Download or read book Post-Cold War written by Stephen A. Bourque and published by Bloomsbury Publishing USA. This book was released on 2008-03-30 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the fall of the Berlin Wall in 1989 through the years immediately after the collapse of the World Trade Center and Pentagon in 2001, and within the administrations of George H. W. Bush, William J. Clinton, and George W. Bush, soldiers' lives underwent enormous changes. Without the benefit of national conscription, these professionals, nurtured on stories of World War II, Korea, and Vietnam, experienced repetitive tours of duty in one combat zone after another to an extent the warriors of earlier eras could never have imagined. They fought every kind of war during this period; high-intensity mechanized war, air and heliborne raids, peace-keeping activities, urban combat, counter-insurgency operations, refugee support, and counter-narcotics operations. What makes the story of this era's soldiers all the more compelling is that these activities took place as the American military actually decreased its military strength during the period, leading to more and longer tours of duty. The book also includes a timeline to put dates and events in better perspective, a comprehensive, topically arranged bibliography, and a thorough index.
Book Synopsis Tactical Employment of the Quartermaster Corps in the Theater of Operations (tentative) by :
Download or read book Tactical Employment of the Quartermaster Corps in the Theater of Operations (tentative) written by and published by . This book was released on 1937 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Announcement of Army Correspondence Courses by : United States. Adjutant-General's Office
Download or read book Announcement of Army Correspondence Courses written by United States. Adjutant-General's Office and published by . This book was released on 1924 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis List and Index of Department of the Army Publications by : United States. Department of the Army
Download or read book List and Index of Department of the Army Publications written by United States. Department of the Army and published by . This book was released on 1948 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:
