Taco Loco

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Author :
Publisher : Rizzoli Publications
ISBN 13 : 1911682172
Total Pages : 0 pages
Book Rating : 4.9/5 (116 download)

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Book Synopsis Taco Loco by : Jonas Cramby

Download or read book Taco Loco written by Jonas Cramby and published by Rizzoli Publications. This book was released on 2022-02-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A journey of discovery through one of the most exciting and unexplored street food cuisines, featuring 34 delicious recipes alongside stunning travel photography Taste freshly deep-fried totopos standing beside a wobbly stall in one of Mexico City’s chaotic street mercados. Eat the mysterious dish barbacoa—a goat buried in the ground with glowing coals, a crucifix, and a bottle of mezcal. Jonas Cramby takes the reader on a journey to create simple Mexican dishes at home, from antojitos (small dishes) to dulces (sweets) and bebidas (drinks) and, of course, the Mexicans’ favorite—tacos.

Nueva York

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Author :
Publisher : St. Martin's Griffin
ISBN 13 : 1466855150
Total Pages : 242 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis Nueva York by : Seth Kugel

Download or read book Nueva York written by Seth Kugel and published by St. Martin's Griffin. This book was released on 2013-10-22 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York is a Latino cultural hotbed. With nearly well over 2 million people of Hispanic descent in New York City area, more and more of the city's food, shopping, nightlife, and cultural activity revolves around the Latino communities. Nueva York is the only guidebook that gives you the insider view of Latino culture in the city, from food and nightlife to shopping and cultural events. This book reveals the most authentic Latino cuisine in the city, from where to get the best Mexican tamales to the freshest Peruvian ceviche. With Nueva York in your hand, you'll have a completely new and exhilarating experience of New York City: - Taste one of the seven culinary wonders of the world along Roosevelt Avenue in Queens. - Dance to merengue, bachata, and reggaeton music at the hottest Latino clubs in the city. - Escape the city noise and bustle in rural-style casitas and community gardens in the Lower East Side and East Harlem. - Explore one of the city's vibrant Latino neighborhoods with the book's walking tours and maps. - Celebrate at one of New York's vibrant festivals and parades. - Shop for the city's best Latino foods, clothing, cigars, beauty supplies, candy, and more! - Learn how to speak Spanish, dance the tango, or negotiate with a livery cab driver.

Sam the Cooking Guy: Between the Buns: Burgers, Sandwiches, Tacos, Burritos, Hot Dogs & More

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Author :
Publisher : The Countryman Press
ISBN 13 : 1682686892
Total Pages : 383 pages
Book Rating : 4.6/5 (826 download)

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Book Synopsis Sam the Cooking Guy: Between the Buns: Burgers, Sandwiches, Tacos, Burritos, Hot Dogs & More by : Sam Zien

Download or read book Sam the Cooking Guy: Between the Buns: Burgers, Sandwiches, Tacos, Burritos, Hot Dogs & More written by Sam Zien and published by The Countryman Press. This book was released on 2022-05-17 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sam Zien celebrates the best way to eat food. What turns chili and cheese into a burger? The bun. Carne asada into a taco? The tortilla. Grilled PB&J into a sandwich . . . well, you get it. It seems that every civilization on Earth has figured out that the best way to eat food is with your hands, using some form of bread as the vehicle from plate to mouth. In Sam Zien’s hands, every burger, taco, tortilla, and sandwich is as cheesy, toasty, dripping-with-good-stuff as possible. Between the Buns is an ode to the handheld in every iteration from a man who knows how to stuff a perfect burrito. Zien has made cooking accessible to the masses—with 3 million subscribers and growing—through his YouTube show, Sam the Cooking Guy. Now that same charm has been translated to the page, complete with stunning photographs and 100 unapologetically carb-laden recipes that promise to satisfy. There's something for everyone in this book. Beef, seafood, vegetables, hot dogs (yes, they get their own category), and so much more. You’d have to hate food not to love these recipes, from Korean Short Rib Tacos to Chipotle Sloppy Joes, Chorizo & Guacamole Torta to a Juicy Lucy Burger, Corn Brats to a Surf and Turf Burrito. Topped with homemade Bacon Onion Jam or Garlic Aioli, served with one of a dozen side dishes, including Buffalo Chicken Fries and Elote Corn Salad, this is what it’s all about.

Go Dairy Free

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Author :
Publisher : BenBella Books
ISBN 13 : 194688524X
Total Pages : 442 pages
Book Rating : 4.9/5 (468 download)

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Book Synopsis Go Dairy Free by : Alisa Fleming

Download or read book Go Dairy Free written by Alisa Fleming and published by BenBella Books. This book was released on 2018-06-12 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: If ONE simple change could resolve most of your symptoms and prevent a host of illnesses, wouldn't you want to try it? Go Dairy Free shows you how! There are plenty of reasons to go dairy free. Maybe you are confronting allergies or lactose intolerance. Maybe you are dealing with acne, digestive issues, sinus troubles, or eczema—all proven to be associated with dairy consumption. Maybe you're looking for longer-term disease prevention, weight loss, or for help transitioning to a plant-based diet. Whatever your reason, Go Dairy Free is the essential arsenal of information you need to change your diet. This complete guide and cookbook will be your vital companion to understand dairy, how it affects you, and how you can eliminate it from your life and improve your health—without feeling like you're sacrificing a thing. Inside: • More than 250 delicious dairy-free recipes focusing on naturally rich and delicious whole foods, with numerous options to satisfy those dairy cravings • A comprehensive guide to dairy substitutes explaining how to purchase, use, and make your own alternatives for butter, cheese, cream, milk, and much more • Must-have grocery shopping information, from sussing out suspect ingredients and label-reading assistance to money-saving tips • A detailed chapter on calcium to identify naturally mineral-rich foods beyond dairy, the best supplements, and other keys to bone health • An in-depth health section outlining the signs and symptoms of dairy-related illnesses and addressing questions around protein, fat, and other nutrients in the dairy-free transition • Everyday living tips with suggestions for restaurant dining, travel, celebrations, and other social situations • Infant milk allergy checklists that describe indicators and solutions for babies and young children with milk allergies or intolerances • Food allergy- and vegan-friendly resources, including recipe indexes to quickly find gluten-free and other top food allergy-friendly options and fully tested plant-based options for every recipe

Just Like Me, Only Better

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Author :
Publisher : Penguin
ISBN 13 : 1101186623
Total Pages : 235 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Just Like Me, Only Better by : Carol Snow

Download or read book Just Like Me, Only Better written by Carol Snow and published by Penguin. This book was released on 2010-04-06 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Here Today, Gone to Maui, the story of a woman who finally got a life...some else's. Ever since Veronica's husband found the love of his life-not her-she's been a walking zombie with runny mascara. It doesn't help that she keeps getting mistaken for Haley Rush-the Hollywood starlet whose dazzling life is plastered on every magazine. When Haley's manager offers Veronica a job as a celebrity double, it only takes a moment before she says yes. Veronica gets to drive Haley's car, wear her phenomenal clothes-and have fun with her hot celebrity boyfriend, Brady Ellis. Too bad the job's only part-time, and at the end of the day she has to return to her life as a cash-strapped substitute teacher and cub scout mom. But when real sparks fly with Brady, is it a fantasy come true or a disaster in disguise?

The New American Cooking

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Author :
Publisher : Knopf
ISBN 13 : 0307538877
Total Pages : 843 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis The New American Cooking by : Joan Nathan

Download or read book The New American Cooking written by Joan Nathan and published by Knopf. This book was released on 2011-03-22 with total page 843 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joan Nathan, the author of Jewish Cooking in America, An American Folklife Cookbook, and many other treasured cookbooks, now gives us a fabulous feast of new American recipes and the stories behind them that reflect the most innovative time in our culinary history. The huge influx of peoples from all over Asia--Thailand, Vietnam, Cambodia, India--and from the Middle East and Latin America in the past forty years has brought to our kitchens new exotic flavors, little-known herbs and condiments, and novel cooking techniques that make the most of every ingredient. At the same time, health and environmental concerns have dramatically affected how and what we eat. The result: American cooking has never been as exciting as it is today. And Joan Nathan proves it on every page of this wonderfully rewarding book. Crisscrossing the country, she talks to organic farmers, artisanal bread bakers and cheese makers, a Hmong farmer in Minnesota, a mango grower in Florida, an entrepreneur of Indian frozen foods in New Jersey, home cooks, and new-wave chefs. Among the many enticing dishes she discovers are a breakfast huevos rancheros casserole; starters such as Ecuadorean shrimp ceviche, Szechuan dumplings, and Malaysian swordfish satays; pea soup with kaffir leaves; gazpacho with sashimi; pasta dressed with pistachio pesto; Iraqi rice-stuffed Vidalia onions; and main courses of Ecuadorean casuela, chicken yasa from Gambia, and couscous from Timbuktu (with dates and lamb). And there are desserts for every taste. Old American favorites are featured, too, but often Nathan discovers a cook who has a new way with a dish, such as an asparagus salad with blood orange mayonnaise, pancakes made with blue cornmeal and pine nuts, a seafood chowder that includes monkfish, and a chocolate bread pudding with dried cherries. Because every recipe has a story behind it, The New American Cooking is a book that is as much fun to read as it is to cook from--a must for every kitchen today.

Campus Legend

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Author :
Publisher : Jennifer Sucevic
ISBN 13 :
Total Pages : 251 pages
Book Rating : 4./5 ( download)

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Book Synopsis Campus Legend by : Jennifer Sucevic

Download or read book Campus Legend written by Jennifer Sucevic and published by Jennifer Sucevic. This book was released on 2022-06-01 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: From USA Today bestselling author Jennifer Sucevic comes the fifth and final standalone novel in the sexy Campus Series. Asher Stevens is a legend when it comes to Wildcat football. If the gossip that swirls through campus is true, he’ll be one of this year’s top NFL draft picks. To say I can’t stand the guy is a major understatement. Other women might be taken in by his handsome face, chiseled body, and athletic prowess, but not me. I see him for what he is—a muscle bound, steroid-infused meathead who drinks like a fish, smokes weed, and screws like he’s been sentenced to life in prison without the possibility of conjugal visits. So what if my pulse trips every time our gazes collide? Or my panties dampen when he lays hands on me? It means nothing. After three and a half years of steering clear, it seems like my luck has finally run out. Everywhere I go, there he is. Needling me at the restaurant where I work—check. Colliding on campus when I’m running late—double check. Showing up in a parking lot after an accident—triple check. No matter what I do, I can’t get away from the guy. To make matters worse, my life is on the verge of imploding and the one person I want to avoid like the plague is the very same one who comes to my rescue, making me an offer I can’t refuse. One that involves spending time alone with him when that’s the last thing I want to do. You know what scares me most? The fleeting glimpses I catch buried beneath all the hype. The ones that suggest he’s deeper and more intelligent than I suspected. Resisting the campus legend is easy. Resisting the man he’s slowly revealing himself to be isn’t. ---- "Campus Legend gave me ALL THE FEELS and deserves even more than 5 stars. Asher and Lola’s story is my absolute favorite of all the books in the Campus Series. They were EVERYTHING!" - Amy, Goodreads "I honestly couldn't put the book down at all. I wanted to stay with each character for as long as possible. This is making the rotation of re-reads!" - Rosie, Goodreads "I loved this book so much! I have grown attached to these characters as I followed along in their journey, but Asher and Lola may permanently have my heart. Their love story was everything I had hoped it would be and so much more!" - Maddy, Goodreads "These two have such a passionate banter and it makes their story so fun to read." - Emma, Goodreads "The storyline was great. It developed at a natural pace that was perfect. I’m so happy that Lola and Asher got their story!"- Heidi, Goodreads "I love seeing both of them bring out the best in each other and show up for each other in a way no one has before. All the freaking feels!" - 503romcomreads "When opposites attract and enemies turn into lovers, you have no choice but give 5 swooning stars and hope for another hit by Sucevic soon." - Basak, Goodreads "Oh, Jennifer Sucevic did it again, she brought us the angst, the passion, and the spicy!" - Jen, Goodreads "This book sucked me in from the beginning and was hard to put down." - Rachel, Goodreads Read the entire Campus Series Campus Player Campus Heartthrob Campus Flirt Campus Hottie Campus God Campus Legend Topics- sports romance, enemies-to-lovers, forced proximity, football romance, new adult, new adult romance, college romance, humor, good girl/bad boy, opposites attract, Campus Series For readers who enjoy Lex Martin, Lexy Timms, Lisa Lang Blakeney, Elle Kennedy, and Helena Hunting.

American Tacos

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Author :
Publisher : University of Texas Press
ISBN 13 : 1477316523
Total Pages : 289 pages
Book Rating : 4.4/5 (773 download)

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Book Synopsis American Tacos by : José R. Ralat

Download or read book American Tacos written by José R. Ralat and published by University of Texas Press. This book was released on 2020-04-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tacos may have been created south of the border, but Americans have made this Mexican food their own, with each style reflective of a time and a place. American Tacos explores them all, taking us on a detailed and delicious journey through the evolution of this dish. In search of every taco variety from California to Texas and beyond, Ralat traveled from coast to coast and border to border, visiting thirty-eight cities across the country. He examines the pervasive crunchy taco and the new Alta California tacos from chefs Wes Avila, Christine Rivera, and Carlos Salgado. He tastes famous Tex-Mex tacos like the puffy taco and breakfast taco, then tracks down the fry bread taco and the kosher taco. And he searches for the regional hybrid tacos of the American South and the modern, chef-driven tacos of restaurants everywhere. Throughout, he tells the story of how each style of taco came to be, creating a rich look at the diverse taco landscape north of the border. Featuring interviews with taqueros and details on taco paraphernalia and the trappings of taco culture, American Tacos is a book no taco fan will want to take a bite without.

Trejo's Tacos

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Author :
Publisher : Clarkson Potter
ISBN 13 : 1984826859
Total Pages : 226 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Trejo's Tacos by : Danny Trejo

Download or read book Trejo's Tacos written by Danny Trejo and published by Clarkson Potter. This book was released on 2020-04-21 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hollywood’s baddest good guy shares 75 recipes that make Trejo’s Tacos the Los Angeles go-to for award-winning tacos, donuts, and more. Long before he was a Hollywood star, Danny Trejo used to joke with his mom that they should open a restaurant. A few arrests, a couple boxing championships, and more than 300 movies later, Hollywood’s favorite bad guy did just that with Trejo’s Tacos. His unexpected journey from ex-con to actor to Narcotics Anonymous/Alcoholics Anonymous counselor to successful restaurateur is a true rags-to-riches story. Now, in Trejo’s Tacos, Trejo not only shares 75 recipes for cantina favorites like succulent carnitas, vegan cauliflower tacos, and pillowy-sweet cinnamon-sugar lowrider donuts, but offers insights into his life and pays respect to his hometown, his roots, and all of the colorful characters who helped him along the way, creating a delicious tribute to L.A. and the city’s vibrant Latino culture.

Real Spanish

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Author :
Publisher : Academic Group Publishing (BRAII-owner)
ISBN 13 :
Total Pages : 43 pages
Book Rating : 4./5 ( download)

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Book Synopsis Real Spanish by : Bakari Akil II, Ph.D.

Download or read book Real Spanish written by Bakari Akil II, Ph.D. and published by Academic Group Publishing (BRAII-owner). This book was released on 2017-08-04 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shouldn't learning Spanish be as fun as you imagine it will be when you can finally speak the language? Why should you be stuck with boring drills or studying conversational phrases you will never use again? You should feel that what you are learning will be used again and again and. . . How can you do that? Try "Real Spanish: Conversations with a Twist." In this bilingual book you will be exposed to the real world of conversations in a way that pulls you in. Like a fly on a wall you will gain access to people's lives as they go through: Wimping out to declare their love Getting cut from a professional sports team Having an embarrassing secret exposed at a family reunion; and more. While all this is happening you will be learning, naturally, at the same time. Plus, help is never far away. If you can't understand a word, a sentence or a 'turn of phrase,' you can always look at the translation directly underneath the Spanish. Easy work! A lot of fun. Stop struggling to learn. Try "Real Spanish: Conversation with a Twist," and have fun. For all levels. Beginners: (You will have to work a little. Take your time and don't try to read all at once.) Adv. Beg: (Shouldn't be too hard. You may have to glance at the translations every so often.) Intermediates: (Smooth sailing - occasional glances at the translations for phrases or colloquialisms - Reinforce material you just learned or already know.) Advanced: (Skill Maintenance - enjoyable material to read at the same time.)

Simply Done, Well Done

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Author :
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544188128
Total Pages : 227 pages
Book Rating : 4.5/5 (441 download)

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Book Synopsis Simply Done, Well Done by : Aaron McCargo

Download or read book Simply Done, Well Done written by Aaron McCargo and published by Houghton Mifflin Harcourt. This book was released on 2011-05-09 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make filling, flavorful family meals with the first cookbook from the star of Food Network’s Big Daddy’s House! Winner of The Next Food Network Star Aaron McCargo shares his passion for big, bold flavors and fun family cooking with these simple, flavorful, down to earth recipes. Leaving out the fussy cooking techniques and hard-to-find ingredients, McCargo shows you how to create bold flavors and satisfying dishes like Spicy Beef Quesadillas, Jerk Chicken with Smoked Gouda Sandwiches, or Salisbury Steak Bundles. And if, somehow, friends and family have room left for dessert, they’ll love his Candybar Cookies and Tiramisu Cupcakes. Included are 120 recipes covering soups, salads, appetizers, side dishes, main courses, sandwiches, sauces, and desserts, with full-color photos throughout. When it’s time to cook for the family, Simply Done, Well Done will make sure that delicious is definitely on the menu.

Austin Breakfast Tacos

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Author :
Publisher : Arcadia Publishing
ISBN 13 : 1625845057
Total Pages : 199 pages
Book Rating : 4.6/5 (258 download)

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Book Synopsis Austin Breakfast Tacos by : Mando Rayo

Download or read book Austin Breakfast Tacos written by Mando Rayo and published by Arcadia Publishing. This book was released on 2013-07-09 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the savory culture and traditions that have made Austin, Texas, the self-proclaimed Breakfast Taco Capital of the World. Fresh tortillas, fluffy huevos con bacon and spicy salsa—good morning, Austin. Or good afternoon, evening, night—whenever. From taco tailgates to taquerias, there is a taco for every occasion and persuasion. Some say that it was born in the days of cowboys and vaqueros, and others say it was a creation of the Tex-Mex culture, but one thing is certain: The breakfast taco has taken over the Capital City. From South Congress to North Austin, neon and chalkboard signs tempt hungry passersby with their best morning-time handheld bites. With over forty breakfast taco recipes, Mando Rayo and Jarod Neece investigate (and masticate) the history, culture, and traditions of that indelible and delectable Austin treat: the breakfast taco. Includes photos! “Casual, fun, and approachable . . . I’m betting Austin Breakfast Tacos becomes one of Austin’s favorite culinary mementos during the coming year.” —The Austin Chronicle

Oddments

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Author :
Publisher : Fulton Books, Inc.
ISBN 13 :
Total Pages : 135 pages
Book Rating : 4.8/5 (85 download)

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Book Synopsis Oddments by : Ruth Langdon

Download or read book Oddments written by Ruth Langdon and published by Fulton Books, Inc.. This book was released on 2022-07-06 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: The unexpected death of Bryan's college roommate set in motion a series of events that would change his life forever. What seemed to be an innocent invitation for free tacos turned out to be so much more as he was suddenly immersed in an intriguing world where trauma reigns.Bryan finds relief with an eclectic group of survivors at "Taco Tuesday" and unexpectedly discovers firsthand the healing power of connection. But life moves fast for those who have suffered and death is never too far away. The stories of those he surrounds himself with become woven into his own life and lead him down a path he never could have imagined.

L.A. Mexicano

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Author :
Publisher : Prospect Park Books
ISBN 13 : 1945551011
Total Pages : 542 pages
Book Rating : 4.9/5 (455 download)

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Book Synopsis L.A. Mexicano by : Bill Esparza

Download or read book L.A. Mexicano written by Bill Esparza and published by Prospect Park Books. This book was released on 2017-05-22 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richly photographed and authentically local, LA Mexicano showcases LA’s famously rich and complex Mexican-food culture, including recipes; profiles of chefs, bakers, restaurateurs, and vendors; and neighborhood guides. Part cookbook, part food journalism, and part love song to LA, it's the definitive resource for home cooks, hungry Angelenos, and food-loving visitors. With a foreword by Taco USA's Gustavo Arellano.

United States of America V. Cruz

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Author :
Publisher :
ISBN 13 :
Total Pages : 86 pages
Book Rating : 4.W/5 ( download)

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Book Synopsis United States of America V. Cruz by :

Download or read book United States of America V. Cruz written by and published by . This book was released on 1979 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Latino America [2 volumes]

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1573569801
Total Pages : 990 pages
Book Rating : 4.5/5 (735 download)

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Book Synopsis Latino America [2 volumes] by : Mark Overmyer-Velazquez

Download or read book Latino America [2 volumes] written by Mark Overmyer-Velazquez and published by Bloomsbury Publishing USA. This book was released on 2008-10-30 with total page 990 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Hispanic and Latino presence in what is now the United States goes back to Spanish settlement in the sixteenth century in Florida and the progressive U.S. conquest of the Spanish-controlled territory of California and the Southwest by 1853 and the Gadsden Purchase. Mexicans in this newly American territory had to struggle to hold on to their land. The overlooked history and the debates over new immigration from Mexico and Central America are illuminated by this first state-by-state history of people termed Latinos or Hispanics. Much of this information is hard to find and has never been researched before. Students and other readers will be able to trace the Latino presence through time per state through a chronology and historical overview and read about noteworthy Latinos in the state and the cultural contributions Latinos have made to communities in that state. Taken together, a more complete picture of Latinos emerges. The information allows understanding of the current status-where the Latino presence is now, what types of work they are doing, and how they are faring in places with only a small Latino presence. All 50 states and the District of Columbia are covered in individual chapters. A chronology starts the chapter, giving the main dates of Latino presence and important events and population figures. The historical overview is the core of the chapter. The cast of Latino presence and how they have made their livelihood along with relations with non-Latinos are discussed. A Notable Latinos section then provides a number of short biographical profiles. Cultural contributions are showcased in the final section, followed by a bibliography. A selected bibliography and photos complement the chapters.

R.E.D. Marketing

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Author :
Publisher : HarperCollins Leadership
ISBN 13 : 140022330X
Total Pages : 289 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis R.E.D. Marketing by : Greg Creed

Download or read book R.E.D. Marketing written by Greg Creed and published by HarperCollins Leadership. This book was released on 2021-06-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.