Sustainable Marketing And The Circular Economy In Poland

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Sustainable Marketing and the Circular Economy in Poland

Author : Anita Proszowska
Publisher : Taylor & Francis
ISBN 13 : 1040034829
Total Pages : 150 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Sustainable Marketing and the Circular Economy in Poland by : Anita Proszowska

Download or read book Sustainable Marketing and the Circular Economy in Poland written by Anita Proszowska and published by Taylor & Francis. This book was released on 2024-03-22 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation's marketing strategy in line with the circular economy (CE) framework. This book helps to solve the problem of ineffective pro-environmental programmes and marketing tools, which are currently used by enterprises to make their activities more sustainable. The authors identify key concepts and strategies of sustainable marketing to highlight the trends and development directions of marketing activities of modern enterprises. Focussing on Poland as a central case study, the book is illustrated with examples of organisations that are implementing sustainable marketing activities that are compatible with the CE model. It also presents the results of studies which examined the pro-environmental marketing efforts of small- and medium-sized enterprises, non-governmental organisations and other actors in Poland. To conclude, the authors put forward recommendations for CE network stakeholders regarding sustainable marketing management, focussing specifically on how to avoid accusations of greenwashing and other unethical organisational behaviour. This book will be of great interest to students and scholars of green marketing, sustainable business and the CE, as well as entrepreneurs and business professionals looking to formulate sustainable marketing strategies.

Sustainable Marketing and the Circular Economy in Poland

Author : Anita Proszowska
Publisher :
ISBN 13 : 9781003408642
Total Pages : 0 pages
Book Rating : 4.4/5 (86 download)

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Book Synopsis Sustainable Marketing and the Circular Economy in Poland by : Anita Proszowska

Download or read book Sustainable Marketing and the Circular Economy in Poland written by Anita Proszowska and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation's marketing strategy in line with the circular economy framework. This book helps to solve the problem of ineffective pro-environmental programs and marketing tools, which are currently used by enterprises to make their activities more sustainable. The authors identity key concepts and strategies of sustainable marketing to highlight the trends and development directions of marketing activities of modern enterprises. Focussing on Poland as a central case study, the book is illustrated with examples of organisations that are implementing sustainable marketing activities that are compatible with the circular economy (CE) model. It also presents the results of studies which examined the pro-environmental marketing efforts of small and medium-sized enterprises, NGOs, and other actors in Poland. To conclude, the authors put forward recommendations for CE network stakeholders regarding sustainable marketing management, focussing specifically on how to avoid accusations of greenwashing and other unethical organisational behaviour. This book will be of great interest to students and scholars of green marketing, sustainable business and the circular economy, as well as entrepreneurs and business professionals looking to formulate sustainable marketing strategies"--

Mapping, Managing, and Crafting Sustainable Business Strategies for the Circular Economy

Author : Rodrigues, Susana Serrano
Publisher : IGI Global
ISBN 13 : 1522598871
Total Pages : 401 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Mapping, Managing, and Crafting Sustainable Business Strategies for the Circular Economy by : Rodrigues, Susana Serrano

Download or read book Mapping, Managing, and Crafting Sustainable Business Strategies for the Circular Economy written by Rodrigues, Susana Serrano and published by IGI Global. This book was released on 2020-06-05 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the planet’s natural resources continue to be depleted, society’s environmental awareness has grown. Businesses especially are being coerced into incorporating more sustainable approaches to carrying out their activities. Organizations that develop sustainable business strategies that deliver enhanced value by radically reducing material inputs and engaging consumers on circular economy will be well-positioned for success. Mapping, Managing, and Crafting Sustainable Business Strategies for the Circular Economy is an essential reference source that discusses implementing sustainable business strategies as well as economic policies for the modern business era. Featuring research on topics such as global business, urban innovation, and cost management, this book is ideally designed for managers, operators, manufacturers, academics, practitioners, policymakers, researchers, business professionals, and students seeking coverage on utilizing natural resources in the most sustainable way.

Social and Sustainability Marketing

Author : Jishnu Bhattacharyya
Publisher : CRC Press
ISBN 13 : 1000408027
Total Pages : 945 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Social and Sustainability Marketing by : Jishnu Bhattacharyya

Download or read book Social and Sustainability Marketing written by Jishnu Bhattacharyya and published by CRC Press. This book was released on 2021-09-26 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: "... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

Sustainable Products in the Circular Economy

Author : Magdalena Wojnarowska
Publisher : Routledge
ISBN 13 : 1000570487
Total Pages : 259 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Sustainable Products in the Circular Economy by : Magdalena Wojnarowska

Download or read book Sustainable Products in the Circular Economy written by Magdalena Wojnarowska and published by Routledge. This book was released on 2022-04-24 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how the circular economy influences product design in today’s business and society. Drawing on contributions from a wide range of expert thinkers, this volume assesses the existing approaches, strategies and tools which facilitate socially and environmentally responsible production and consumption systems. It then goes on to highlight the ways in which the circular economy conceptual framework could be implemented effectively at both micro (product policy) and macro (sustainable consumption) levels in order to alter the industrial landscape and increase its interconnectedness with materials and scarce resources. Highlighting the pros and cons of transitioning to this new model, the book also cautions that it will only be made possible via significant behavior change at both industry and consumer levels. Sustainable Products in the Circular Economy will be of great interest to students and scholars of sustainable manufacturing, sustainable consumption, corporate social responsibility and business ethics. It will also be relevant to industry professionals whose work dovetails with these areas.

Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing

Author : Gigauri, Iza
Publisher : IGI Global
ISBN 13 : 1668486830
Total Pages : 478 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing by : Gigauri, Iza

Download or read book Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing written by Gigauri, Iza and published by IGI Global. This book was released on 2023-06-26 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver values that are in line with sustainability. The Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in todays context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

Self-Congruity

Author : M. Joseph Sirgy
Publisher : Praeger
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Self-Congruity by : M. Joseph Sirgy

Download or read book Self-Congruity written by M. Joseph Sirgy and published by Praeger. This book was released on 1986-08-05 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.

Innovation, Quality and Sustainability for a Resilient Circular Economy

Author : Giovanni Lagioia
Publisher : Springer Nature
ISBN 13 : 3031282922
Total Pages : 522 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Innovation, Quality and Sustainability for a Resilient Circular Economy by : Giovanni Lagioia

Download or read book Innovation, Quality and Sustainability for a Resilient Circular Economy written by Giovanni Lagioia and published by Springer Nature. This book was released on with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Circular Economy and Its Implications on Sustainability and the Green Supply Chain

Author : Akkucuk, Ulas
Publisher : IGI Global
ISBN 13 : 1522581103
Total Pages : 346 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis The Circular Economy and Its Implications on Sustainability and the Green Supply Chain by : Akkucuk, Ulas

Download or read book The Circular Economy and Its Implications on Sustainability and the Green Supply Chain written by Akkucuk, Ulas and published by IGI Global. This book was released on 2019-01-18 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern world, solid and liquid waste deposits are mounting due to increasing populations and wealth. Businesses are therefore being put under pressure to pay attention to the environmental and resource consequences of the products they produce and the services they deliver. The Circular Economy and Its Implications on Sustainability and the Green Supply Chain is a collection of innovative research on methods of extending biological cycles found in nature to technological cycles where goods, when disposed properly, are converted into new products in an environmentally efficient way. It examines current research on how to deal with the waste resulting from human activities, the relationship between environmental and human health, and international legislation on waste management. This book is ideally designed for economists, managers, practitioners, academicians, researchers, and students.

Networked Business Models in the Circular Economy

Author : Nogalski, Bogdan
Publisher : IGI Global
ISBN 13 : 152257851X
Total Pages : 322 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Networked Business Models in the Circular Economy by : Nogalski, Bogdan

Download or read book Networked Business Models in the Circular Economy written by Nogalski, Bogdan and published by IGI Global. This book was released on 2019-09-27 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economic changes in a globalized world require businesses to create new management practices to remain competitive and successful. While a network paradigm is a key management development, the effective application of this paradigm in organizational practice is complicated by differing interpretations and approaches. Therefore, it is important to thoroughly understand the applicable factors and mechanisms to an efficacious business network. Networked Business Models in the Circular Economy provides innovative insights into achieving synergy through the cooperation of many business partners and organizations and adapting operational strategies for the whole network. While highlighting topics such as smart mobility, digital solutions, and green supply chain, this publication is ideally designed for organizational managers, entrepreneurs, economists, management scientists, business analyzers, financial consultants, researchers, and students seeking current research on the dynamical contributions required to achieve mutual growth.

Public Goods and the Fourth Industrial Revolution

Author : Maria Płonka
Publisher : Taylor & Francis
ISBN 13 : 1000625400
Total Pages : 204 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Public Goods and the Fourth Industrial Revolution by : Maria Płonka

Download or read book Public Goods and the Fourth Industrial Revolution written by Maria Płonka and published by Taylor & Francis. This book was released on 2022-06-14 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth industrial revolution, characterized by digitization, artificial intelligence and augmented reality, and megatrends such as globalization, urbanization, demographic changes, and the knowledge-based economy, will trigger a series of profound technological, economic, social and environmental changes that will permanently and irreversibly change the role of the state in meeting social needs. Industry 4.0 will also change the type, nature, and scope of public goods and how they are produced, financed, delivered, and consumed. This book redefines the current paradigm of public goods. It proposes a model of production and distribution of public goods that acknowledges the participation of entities from the public, private, and nonprofit sectors. The authors argue that these entities would participate in the production, financing, distribution, and consumption of such goods. From a theoretical point of view, such an inclusive approach involving the expansion of the classical state – market dichotomy with new entities, including citizens themselves, leads to a new conceptualization and approach towards public goods. The model assumes shared responsibility, subsidiarity, and paternalistic libertarianism, and it allows the state to create new entities of an educational or fiscal nature, while remaining the regulator of public services and distribution. Additionally, the book analyzes changes regarding the perception of public goods, in the era of the fourth industrial revolution, across selected sectors such as healthcare and pension systems, education, local public goods, and public utility services. The book is primarily addressed to researchers, scholars, and students across social and technical sciences, and it will also be a useful guide for central and local administration bodies responsible for public policy. Chapters 4, 5 and 6 of this book are available for free in PDF format as Open Access from the individual product page at www.routledge.com. They have been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.

Handbook of Research on Socio-Economic Sustainability in the Post-Pandemic Era

Author : Ole?ski, Jozef
Publisher : IGI Global
ISBN 13 : 1799897621
Total Pages : 426 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Socio-Economic Sustainability in the Post-Pandemic Era by : Ole?ski, Jozef

Download or read book Handbook of Research on Socio-Economic Sustainability in the Post-Pandemic Era written by Ole?ski, Jozef and published by IGI Global. This book was released on 2023-08-18 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic intensifies underlying structural obstacles and systemic inefficiencies. However, it also provokes the accelerated adoption of innovations made possible by the already growing technological development, before being accompanied by necessary institutional and systemic adjustments. This leads to multidimensional crises, while also opening new socio-economic challenges and prospects globally. The Handbook of Research on Socio-Economic Sustainability in the Post-Pandemic Era engages global aspects of the crisis by means of standard and innovative economic policies at the national and international level. It confronts the challenges facing businesses and reveals models of effective transformations and strategies in the present circumstances. The book further investigates individual and collective societal challenges in light of sustaining our constantly upgrading humanitarian values in the 21st century. Covering topics such as fiscal adjustment measures, sustainable marketing, and state-society relations, this major reference work is a dynamic resource for government officials, sociologists, economists, business leaders, human resource managers, libraries, students and faculty of higher education, researchers, and academicians.

Energy and Infrastructure Management in Post Covid-19 Era

Author : Lalit K. Khurana
Publisher : Allied Publishers
ISBN 13 : 9390951062
Total Pages : 544 pages
Book Rating : 4.3/5 (99 download)

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Book Synopsis Energy and Infrastructure Management in Post Covid-19 Era by : Lalit K. Khurana

Download or read book Energy and Infrastructure Management in Post Covid-19 Era written by Lalit K. Khurana and published by Allied Publishers. This book was released on 2022-08-12 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covid-19 outbreak has been the biggest health, social and economic emergency the world has ever faced since the Second World War. The pandemic has drastically changed, at least temporarily, the way society, businesses, and infrastructure systems operate. It has forced us to take a closer look at our woefully inadequate health infrastructure. It also led to the closure of educational institutions and turned formal learning into distance learning, posing a daunting challenge of demand for e-learning infrastructure. Social distancing policies (SDPs), encouraging people to stay home and limit gatherings, impacted wide range of services and industries. The telecommunications infrastructure, in particular, became a spotlight in view of its critical importance to keep businesses, governments, and societies connected and running in the period of economic and social disruption. The governments acknowledged a fact that “telecommunications, internet services, broadcasting, cable services, IT and IT-enabled services (ITeS)” are the essential services. Work from Home (WFH) seemed a positive experience, however with some adverse impact on the social, behavioural and physical factors. ICEIM 2022 is a humble contribution of SPM PDEU in terms of presenting a scholarly platform wherein abundance of ideas, answers, right questions, and complementing new learning’s are expected to emerge. The conference aims at discussing and deliberating various contemporary issues and challenge in the management of energy & infrastructure. The conference showcases seven tracks, five of which are Business & Technology, Finance, Human Resource, Marketing, and Project & Operations Management. Then in view of emerging scenario, two more tracks were added namely, Business Analytics and Data Science, Strategies & Entrepreneurship Management. We do expect to receive 80–90 research papers covering various tracks of the conference. We have so far got regular research papers, industry papers, Ph.D. research papers and students’ research articles. New research directions also constitute an agenda of a conference. This conference had three plenary sessions: a) Emerging Electrical Vehicle Ecosystem: Prospects and Impediments, b) Infrastructure Development in India: Policy Perspectives and Innovative Financing Initiatives, c) Energy Sector Management: Challenges and Strategies in Industry 4.0 era. All the plenary sessions of this conference have speakers mostly from the industry. We strongly believe that this International Conference will provide ample opportunities to all participants to disseminate new research ideas with industry professionals as well as the policy-makers. It is also believed that this International Conference will initiate new thought process towards the issues and challenges faced by the energy and infrastructure and will definitely add substantially to the existing domain of knowledge. We are pleased to present this proceeding of the International Conference to the academicians, researchers, industry practitioners and policy-makers who all have joined hands towards building the new knowledge development in the area of energy & infrastructure management.

Strategic Islamic Business and Management

Author : Ahmad Rafiki
Publisher : Springer Nature
ISBN 13 : 3031617789
Total Pages : 327 pages
Book Rating : 4.0/5 (316 download)

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Book Synopsis Strategic Islamic Business and Management by : Ahmad Rafiki

Download or read book Strategic Islamic Business and Management written by Ahmad Rafiki and published by Springer Nature. This book was released on with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sustainable Business Change

Author : Vladimir Obradović
Publisher : Springer Nature
ISBN 13 : 3031235436
Total Pages : 316 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Sustainable Business Change by : Vladimir Obradović

Download or read book Sustainable Business Change written by Vladimir Obradović and published by Springer Nature. This book was released on 2023-03-31 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume aims to explore project management contributions to sustainable business change based on renewability, reuse, and repair as well as the effect of circular economy business solutions on project management in terms of the management approach, governance, and leadership. The main aim of integrating project management with a circular business paradigm is not only to learn how project management can contribute to achieving circular economy principles, but also to understand the impact of business needs on project management. By understanding these needs, recommendations can be developed and promoted among different stakeholders such as governments, financial institutions, and education institutions with the goal of supporting and assisting project management to drive sustainable business change. This approach will enable readers to assess how project management professions can support a shift toward sustainable business. The primary audience of this work is management scholars, educators, researchers, and students. Scholars, government representatives, financial institutions, management educators, start-up companies, innovative entrepreneurs, and all others who use the circular economy to support sustainable development can also find much of use in this book.

Handbook of Research on Creating Sustainable Value in the Global Economy

Author : Akkucuk, Ulas
Publisher : IGI Global
ISBN 13 : 1799811980
Total Pages : 562 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Creating Sustainable Value in the Global Economy by : Akkucuk, Ulas

Download or read book Handbook of Research on Creating Sustainable Value in the Global Economy written by Akkucuk, Ulas and published by IGI Global. This book was released on 2019-11-15 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the first decade of the 21st century, the world has witnessed a plethora of corporate scandals, global economic crises, and rising environmental concerns. As a result of these developments, pressure has been mounting on businesses to pay more attention to the environmental and resource consequences of the products they produce and services they deliver. The Handbook of Research on Creating Sustainable Value in the Global Economy contains a collection of pioneering research on the integration of issues of sustainability within the traditional areas of management. While highlighting topics including green marketing, circular economy, and sustainable business, this book is ideally designed for managers, executives, environmentalists, economists, business professionals, researchers, academicians, and students in disciplines including marketing, economics, finance, operations management, communication science, and information technology.

Business Models for the Circular Economy Opportunities and Challenges for Policy

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264311424
Total Pages : 114 pages
Book Rating : 4.2/5 (643 download)

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Book Synopsis Business Models for the Circular Economy Opportunities and Challenges for Policy by : OECD

Download or read book Business Models for the Circular Economy Opportunities and Challenges for Policy written by OECD and published by OECD Publishing. This book was released on 2019-04-03 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Natural resources, and the materials derived from them, represent the physical basis for the economic system. Recent decades have witnessed an unprecedented growth in demand for these resources, which has triggered interest from policy makers in transitioning to a more resource efficient and ...