Surveying Your Arts Audience

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Author :
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Surveying Your Arts Audience by :

Download or read book Surveying Your Arts Audience written by and published by . This book was released on 1985 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recognizing the need to conduct audience studies to aid in arts organizations' policy development, this manual was developed to inform arts organization personnel on how to conduct a valid survey; to discourage poor surveys and raise the standards of audience information; and to provide guidance on when survey consultants should be chosen as well as what to expect from a consultant in terms of audience survey specifications. The manual can be used in a wide range of arts settings and includes survey questions as well as step-by-step instructions on planning, conducting, analyzing, and presenting audience surveys. Field tests were conducted to find out what the manual could do, and site visits monitored the progress of five projects. The manual contains six chapters: (1) "Why an Audience Survey"; (2) "Developing the Questionnaire"; (3) "Sample Design"; (4) "Collecting Survey Data"; (5) "Data Processing"; and (6) "Interpreting and Presenting Survey Results." An appendix of Model Survey Questions is included. (KWL)

Audience Studies of the Performing Arts and Museums

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Publisher :
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Audience Studies of the Performing Arts and Museums by : Paul DiMaggio

Download or read book Audience Studies of the Performing Arts and Museums written by Paul DiMaggio and published by . This book was released on 1978 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The How of Audience Development for the Arts

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Author :
Publisher : Lulu.com
ISBN 13 : 1483434095
Total Pages : 132 pages
Book Rating : 4.4/5 (834 download)

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Book Synopsis The How of Audience Development for the Arts by : Shoshana Danoff Fanizza

Download or read book The How of Audience Development for the Arts written by Shoshana Danoff Fanizza and published by Lulu.com. This book was released on 2015-07-30 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to learn how to build a better audience? This book will teach you the basics about audience development so you can create your very own plan. The definition of audience development, description of the 4 C's, and examples for planning are all included. Grab your cup of coffee and settle in with Shoshana Fanizza, who lives and breathes audience development, to discover the magic of audience development for audience building. A happy and loyal audience is just around the bend.

Investigating Audiences

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Publisher :
ISBN 13 : 9780951920909
Total Pages : 71 pages
Book Rating : 4.9/5 (29 download)

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Book Synopsis Investigating Audiences by : Sara Selwood

Download or read book Investigating Audiences written by Sara Selwood and published by . This book was released on 1991 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Taking Out the Guesswork

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Publisher :
ISBN 13 : 9780984728787
Total Pages : 179 pages
Book Rating : 4.7/5 (287 download)

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Book Synopsis Taking Out the Guesswork by : Bob Harlow

Download or read book Taking Out the Guesswork written by Bob Harlow and published by . This book was released on 2015 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about three tasks crucial to sucessful audience building: understanding potential audiences, creating effective promotional materials, and tracking and assessing progress.

Arts Marketing Insights

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Publisher : John Wiley & Sons
ISBN 13 : 0787978442
Total Pages : 325 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis Arts Marketing Insights by : Joanne Scheff Bernstein

Download or read book Arts Marketing Insights written by Joanne Scheff Bernstein and published by John Wiley & Sons. This book was released on 2006-11-17 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audience behavior began to shift dramatically in the mid 1990s. Since then, people have become more spontaneous in purchasing tickets and increasingly prefer selecting specific programs to attend rather than buying a subscription series. Arts attenders also expect more responsive customer service than ever before. Because of these and other factors, many audience development strategies that sustained nonprofit arts organizations in the past are no longer dependable and performing arts marketers face many new challenges in their efforts to build and retain their audiences. Arts organizations must learn how to be relevant to the changing lifestyles, needs, interests, and preferences of their current and potential audiences. Arts Marketing Insights offers managers, board members, professors, and students of arts management the ideas and information they need to market effectively and efficiently to customers today and into the future. In this book, Joanne Scheff Bernstein helps readers to understand performing arts audiences, conduct research, and provide excellent customer service. She demonstrates that arts organizations can benefit by expanding the meaning of "valuable customer" to include single-ticket buyers. She offers guidance on long-range marketing planning and helps readers understand how to leverage the Internet and e-mail as powerful marketing channels. Bernstein presents vivid case studies and examples that illustrate her strategic principles in action from organizations large and small in the United States, Great Britain, Australia, and other countries.

Arts Attendance in the Nation

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Publisher : Nova Science Publishers
ISBN 13 : 9781634823890
Total Pages : 142 pages
Book Rating : 4.8/5 (238 download)

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Book Synopsis Arts Attendance in the Nation by : Nicole L. Santiago

Download or read book Arts Attendance in the Nation written by Nicole L. Santiago and published by Nova Science Publishers. This book was released on 2015 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Survey of Public Participation in the Arts (SPPA) is the nation's largest and most reliable survey of how American adults (ages 18 and older) engage with the arts. The study of arts participation patterns is cogent to arts organizations, arts funders, and cultural economists--who have used prior surveys to inform their understanding about arts audiences or to gauge public demand for specific arts experiences. At a more fundamental level, the SPAA showcases the stunning plurality of art forms, genres, venues, and events and activities that constitute arts participation as a whole. This book discusses the barriers, and motivations of individuals attending arts in the nation.

An Overview

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Publisher :
ISBN 13 :
Total Pages : 45 pages
Book Rating : 4.:/5 (657 download)

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Book Synopsis An Overview by : Iris M. Bradley

Download or read book An Overview written by Iris M. Bradley and published by . This book was released on 1982* with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Audience Engagement in the Performing Arts

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Publisher : Springer Nature
ISBN 13 : 3030266532
Total Pages : 248 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Audience Engagement in the Performing Arts by : Ben Walmsley

Download or read book Audience Engagement in the Performing Arts written by Ben Walmsley and published by Springer Nature. This book was released on 2019-09-11 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the concept of audience engagement from a number of complementary perspectives, including cultural value, arts marketing, co-creation and digital engagement. It offers a critical review of the existing literature on audience research and engagement, and provides an overview of established and emerging methodologies deployed to undertake research with audiences. The book focusses on the performing arts, but draws from a rich diversity of academic fields to make the case for a radically interdisciplinary approach to audience research. The book’s underlying thesis is that at the heart of audience research there is a mutual exchange of value wherein audiences ideally play the role of strategic partners in the mission fulfilment of arts organisations. Illustrating how audiences have traditionally been side-lined, homogenised and vilified, it contends that the future paradigm of audience studies should be based on an engagement model, wherein audiences take their rightful place as subjects rather than objects of empirical research.

Cleveland Arts Survey

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Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.:/5 (613 download)

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Book Synopsis Cleveland Arts Survey by : Edric A. Weld

Download or read book Cleveland Arts Survey written by Edric A. Weld and published by . This book was released on 1978 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Audience Survey Project

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (441 download)

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Book Synopsis Audience Survey Project by : National Endowment for the Arts

Download or read book Audience Survey Project written by National Endowment for the Arts and published by . This book was released on 1982 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Expanding the Audience for the Performing Arts

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Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Expanding the Audience for the Performing Arts by : Alan R. Andreasen

Download or read book Expanding the Audience for the Performing Arts written by Alan R. Andreasen and published by . This book was released on 1990 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Met lit. opg. By trying to understand the process by which someone becomes a committed, involved arts attender the author gives recommendations for the future development of arts audiences. The paper describes consumers at various stages in this process, attempts to learn what seems most related to transitions between stages, and then makes recommendations for both managerial action and further research based on the model and the study's primary findings.

Research Division Report

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Publisher :
ISBN 13 :
Total Pages : 726 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Research Division Report by :

Download or read book Research Division Report written by and published by . This book was released on 1976 with total page 726 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Resources in Education

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Publisher :
ISBN 13 :
Total Pages : 810 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Resources in Education by :

Download or read book Resources in Education written by and published by . This book was released on 1987-07 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Management and the Arts

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Publisher : Taylor & Francis
ISBN 13 : 1136082379
Total Pages : 498 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Management and the Arts by : William Byrnes

Download or read book Management and the Arts written by William Byrnes and published by Taylor & Francis. This book was released on 2012-08-21 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management and the Arts, Fourth Edition provides you with theory and practical applications from all management perspectives including planning, marketing, finance, economics, organizational, staffing, and group dynamics ALL related to an arts organization. Whether you are a manager in a theatre, museum, dance company, or opera, you will gain useful insights into management. Topics written especially to help you with your management skills include: * How arts organizations and management evolved * The theories and processes behind strategic planning and decision making * Organizing and organizational design * Staffing and personal relations * The tools and techniques available from communicating effectively and keeping track of information * Budgeting, fundraising, and financial management * Integrating various management theories and practical applications * How to work effectively with boards * Sections on e-marketing and Web marketing * Includes: case studies, statistics, career, and financial information Revised to reflect the latest thinking and trends in managing organizations and people, Management and the Arts, Fourth Edition features class-tested questions in each chapter, which help you to integrate the material and develop ideas as to how the situations and problems could have been handled. Case studies focus on the challenges facing managers and organizations every day, and "In The News quotes give you real-world examples of principles and theories. Developing career skills and options, graduate and postgraduate training opportunities, and professional organizations and conferences are highlighted.

Measuring the Impact of the Nonprofit Sector

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Publisher : Springer Science & Business Media
ISBN 13 : 146150533X
Total Pages : 305 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Measuring the Impact of the Nonprofit Sector by : Patrice Flynn

Download or read book Measuring the Impact of the Nonprofit Sector written by Patrice Flynn and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the major tasks facing researchers, practitioners, and funders is the development of empirical tools to measure the inherent worth of nonprofit organizations as well as the sector as a whole. Renowned scholars present chapters on the state of the art of performance measurement in the nonprofit sector and seek to establish a framework for a long-term research agenda to identify, quantify, and self-assess those qualities that make the nonprofit sector unique.

Fundamentals of Arts Management

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Publisher : Arts Extension Service
ISBN 13 : 0945464142
Total Pages : 461 pages
Book Rating : 4.9/5 (454 download)

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Book Synopsis Fundamentals of Arts Management by : Pam Korza

Download or read book Fundamentals of Arts Management written by Pam Korza and published by Arts Extension Service. This book was released on 2007 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Anchoring the book are eleven tried and true chapters providing principles and best practices for managing and governing community arts organizations; raising funds; and presenting, promoting, and evaluating arts programs. Four new chapters cover fundamentals of personnel management, writing successful funding proposals, advocating effectively for the arts, and maximizing the arts' role in the economic development of communities. Nationally recognized leaders and authors in the community arts field offer historical and contemporary context regarding the role of the arts in community, as well as insights about arts education and cultural access--two important dimensions of local arts agencies' work. Also new are Online Companions to several chapters. Easily accessed Online Companions offer expanded exploration of subject matter; worksheets and other practical tools that can be downloaded and used or adapted; and valuable resource listings that point to organizations, publications, and websites."--From publisher description.