Superconsumers

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Superconsumers

Author : Eddie Yoon
Publisher : Harvard Business Review Press
ISBN 13 : 1633692086
Total Pages : 240 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Superconsumers by : Eddie Yoon

Download or read book Superconsumers written by Eddie Yoon and published by Harvard Business Review Press. This book was released on 2016-11-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers. Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers. In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they’re willing to spend so much more than other consumers. Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.

China's Super Consumers

Author : Savio Chan
Publisher : John Wiley & Sons
ISBN 13 : 1118905903
Total Pages : 245 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis China's Super Consumers by : Savio Chan

Download or read book China's Super Consumers written by Savio Chan and published by John Wiley & Sons. This book was released on 2014-09-03 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chinese Consumers are Changing The World – Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they buy, and most importantly why they buy. The book is filled with real-world stories of the foreign and domestic companies, leading brands, and top executives who have succeeded in selling to this burgeoning marketplace. This remarkable book also takes you inside the boardrooms of the people who understand Chinese consumers and have had success in the Chinese market. A hands-on resource for succeeding in the Chinese marketplace Filled with real-world stories of companies who have made an impact in China Discover what the Chinese consumer wants and how to deliver the goods Written by Savio Chan and Michael Zakkour, two leading experts on the Chinese market This book is an invaluable resource for anyone who wants a clear understanding of how China's Super Consumers are changing the world and how to sell to them.

Superusers

Author : Randy Deutsch
Publisher : Routledge
ISBN 13 : 1351138960
Total Pages : 200 pages
Book Rating : 4.3/5 (511 download)

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Book Synopsis Superusers by : Randy Deutsch

Download or read book Superusers written by Randy Deutsch and published by Routledge. This book was released on 2019-01-22 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design technology is changing both architectural practice and the role of the architect and related design professionals. With new technologies and work processes appearing every week, how can practitioners be expected to stay on top and thrive? In a word, Superusers. Superusers: Design Technology Specialists and the Future of Practice will help you identify who they are, the value they provide, and how you can attract and retain them, and become one; what career opportunities they have, what obstacles they face, and how to lead them. Written by Randy Deutsch, a well-known expert in the field, this is the first-ever guide to help current and future design professionals to succeed in the accelerating new world of work and technology. Providing proven, practical advice, the book features: Unique, actionable insights from design technology leaders in practice worldwide The impacts of emerging technology trends such as generative design, automation, AI, and machine learning on practice Profiles of those who provide 20% of the effort but achieve 80% of the results, and how they do it What will help firms get from where they are today to where they need to be, to survive and thrive in the new world of design and construction. Revealing the dramatic impact of technology on current and future practice, Superusers shows what it means to be an architect in the 21st century. Essential reading for students and professionals, the book helps you plan for and navigate a fast-moving, uncertain future with confidence.

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

Author : Robbie Kellman Baxter
Publisher : McGraw Hill Professional
ISBN 13 : 007183933X
Total Pages : 288 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by : Robbie Kellman Baxter

Download or read book The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue written by Robbie Kellman Baxter and published by McGraw Hill Professional. This book was released on 2015-03-20 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "membership" business models of Netflix, Weight Watchers, and other industry giants revealed—and how you can use them to lead your company to the top of the food chain For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been transformed and perfected through massive changes in technology. The Membership Economy shows how nimble companies that focus on ongoing, formal relationships over one-time transactions are thriving. By renting, lending, or offering access instead of just "ownership," organizations can leapfrog industry leaders. In terms of strategic business models, this is one that allows for breakthrough growth. With great case studies from American Express, LinkedIn, CrossFit, SurveyMonkey, and more, this book will show you how to radically rethink how your organization can build loyalty, viral growth, and recurring revenue.

Make It Scream, Make It Burn

Author : Leslie Jamison
Publisher : Little, Brown
ISBN 13 : 0316259667
Total Pages : 242 pages
Book Rating : 4.3/5 (162 download)

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Book Synopsis Make It Scream, Make It Burn by : Leslie Jamison

Download or read book Make It Scream, Make It Burn written by Leslie Jamison and published by Little, Brown. This book was released on 2019-09-24 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the "astounding" (Entertainment Weekly), "spectacularly evocative" (The Atlantic), and "brilliant" (Los Angeles Times) author of the New York Times bestsellers The Recovering and The Empathy Exams comes a return to the essay form in this expansive book. With the virtuosic synthesis of memoir, criticism, and journalism for which Leslie Jamison has been so widely acclaimed, the fourteen essays in Make It Scream, Make It Burn explore the oceanic depths of longing and the reverberations of obsession. Among Jamison's subjects are 52 Blue, deemed "the loneliest whale in the world"; the eerie past-life memories of children; the devoted citizens of an online world called Second Life; the haunted landscape of the Sri Lankan Civil War; and an entire museum dedicated to the relics of broken relationships. Jamison follows these examinations to more personal reckonings -- with elusive men and ruptured romances, with marriage and maternity -- in essays about eloping in Las Vegas, becoming a stepmother, and giving birth. Often compared to Joan Didion and Susan Sontag, and widely considered one of the defining voices of her generation, Jamison interrogates her own life with the same nuance and rigor she brings to her subjects. The result is a provocative reminder of the joy and sustenance that can be found in the unlikeliest of circumstances. Finalist for the PEN/Diamonstein-Spielvogel Award for the Art of the Essay One of the fall's most anticipated books: Time, Entertainment Weekly, O, Oprah Magazine, Boston Globe, Newsweek, Esquire, Seattle Times, Baltimore Sun, BuzzFeed, BookPage, The Millions, Marie Claire, Good Housekeeping, Minneapolis Star Tribune, Lit Hub, Women's Day, AV Club, Nylon, Bustle, Goop, Goodreads, Book Riot, Yahoo! Lifestyle, Pacific Standard, The Week, and Romper.

Smarter Together

Author : Rob Bernshteyn
Publisher : Greenleaf Book Group
ISBN 13 : 1626347077
Total Pages : 248 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis Smarter Together by : Rob Bernshteyn

Download or read book Smarter Together written by Rob Bernshteyn and published by Greenleaf Book Group. This book was released on 2020-09-09 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Driving value today requires information. Lots and lots of information. Most of us are becoming good at distilling the data within our own companies, but that’s not enough if we want a competitive advantage. In Smarter Together, Coupa Software CEO Rob Bernshteyn explains how we will soon be able to draw upon the intelligence of the community—collectively what we, and the organizations we work for, know—to benefit the community, our companies, and ourselves. For example, we’ll easily uncover: · Real-time best practices for virtually every element of our business. · The best way to offer our products and services. · Who delivers exactly what they say they will, on time, with the best price, quality and reliability. As Bernshteyn explains, the prescriptive insights gleaned from the massive amount of community data available worldwide will transform entire industries and break down long-standing barriers to value. All of us will grow smarter together. Commerce will never be the same again.

China’s Super Consumers by Savio Chan and Michael Zakkour (Summary)

Author : QuickRead
Publisher : QuickRead.com
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis China’s Super Consumers by Savio Chan and Michael Zakkour (Summary) by : QuickRead

Download or read book China’s Super Consumers by Savio Chan and Michael Zakkour (Summary) written by QuickRead and published by QuickRead.com. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. What the experts know about selling to one billion customers. Have you ever wondered why so many American products are actually made in China? Or why the US works so closely with the Chinese economy? Perhaps you’re a new business owner who’s wondering what it would take to make connections with China and expand your product’s reach. If that describes you, then look no further: this is your comprehensive guide for tapping into the goldmine that is the Chinese market.

Summary of China’s Super Consumers – [Review Keypoints and Take-aways]

Author : PenZen Summaries
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of China’s Super Consumers – [Review Keypoints and Take-aways] by : PenZen Summaries

Download or read book Summary of China’s Super Consumers – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-28 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of China’s Super Consumers – What 1 Billion Customers Want and How to Sell it to Them presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of China's Super Consumers is the go-to guidebook for international businesses that want to break into the Chinese market and sell their wares to Chinese consumers. These ideas will take you through the opportunities and challenges that exist in this vast and diverse country, and they will provide you with valuable information about how to succeed in the country's distinctive business environment. China’s Super Consumers summary includes the key points and important takeaways from the book China’s Super Consumers by Savio Chan and Michael Zakkour. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Leadership and Management: Theory and Practice

Author : Kris Cole
Publisher : Cengage AU
ISBN 13 : 0170403858
Total Pages : 1120 pages
Book Rating : 4.1/5 (74 download)

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Book Synopsis Leadership and Management: Theory and Practice by : Kris Cole

Download or read book Leadership and Management: Theory and Practice written by Kris Cole and published by Cengage AU. This book was released on 2018-09-01 with total page 1120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership & Management: Theory & Practice by Kris Cole focuses on comprehensive coverage of the core management units within the Diploma of Leadership and Management BSB51915 and Certificate IV in Leadership and Management BSB42015. This market-leading textbook provides students with rigorous information while balancing the key topics with a practical approach, through real-life case studies, examples and problem-solving techniques. It uses everyday business terms and language, putting management in a context that makes it easy to understand for all types of learners. Leadership & Management: Theory & Practice enables students to strengthen skills in areas such as managing poor performance, being more directive, and solving problems permanently. It is noted for its application across industry sectors and different types of business.

Play Bigger

Author : Al Ramadan
Publisher : HarperCollins
ISBN 13 : 0062407627
Total Pages : 202 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis Play Bigger by : Al Ramadan

Download or read book Play Bigger written by Al Ramadan and published by HarperCollins. This book was released on 2016-06-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had. In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers. Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

The Category Design Toolkit

Author : Category Pirates
Publisher :
ISBN 13 : 9781956934120
Total Pages : pages
Book Rating : 4.9/5 (341 download)

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Book Synopsis The Category Design Toolkit by : Category Pirates

Download or read book The Category Design Toolkit written by Category Pirates and published by . This book was released on 2021-12-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Indigo Book

Author : Christopher Jon Sprigman
Publisher : Lulu.com
ISBN 13 : 1892628023
Total Pages : 203 pages
Book Rating : 4.8/5 (926 download)

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Book Synopsis The Indigo Book by : Christopher Jon Sprigman

Download or read book The Indigo Book written by Christopher Jon Sprigman and published by Lulu.com. This book was released on 2017-07-11 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This public domain book is an open and compatible implementation of the Uniform System of Citation.

Want Not

Author : Jonathan Miles
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544114639
Total Pages : 475 pages
Book Rating : 4.5/5 (441 download)

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Book Synopsis Want Not by : Jonathan Miles

Download or read book Want Not written by Jonathan Miles and published by Houghton Mifflin Harcourt. This book was released on 2013-11-05 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: A “shrewd, funny, and sometimes devastating” novel about the things we desire and the things we throw away (Entertainment Weekly). A New York Times Notable Book A highly inventive, corrosively funny story of our times, Want Not exposes three different worlds in various states of disrepair—a young freegan couple living off the grid in New York City; a once-prominent linguist, sacked at midlife by the dissolution of his marriage and his father’s losing battle with Alzheimer’s; and a self-made debt-collecting magnate, whose brute talent for squeezing money out of unlikely places has yielded him a royal existence, trophy wife included. Want and desire propel these characters forward toward something, anything, more, until their worlds collide, briefly, randomly, yet irrevocably, in a shattering ending that will haunt readers long after the last page is turned. “Its pleasures are endless."—Joshua Ferris, author of Then We Came to the End “Terrific…The novel may begin with prickly satire, it may dig deep into America’s disposable lifestyle, but it ultimately pivots to scenes of surprising tenderness…a novel to hoard.”—The Washington Post “Leaps nimbly from topic to topic…from freeganism to conspicuous consumption; from Manhattan's Alphabet City to residential New Jersey to the backwoods of Tennessee; and from neighbors with nothing but geographical location in common to sisters who share nothing but blood….Sitting down with Want Not is like finding yourself opposite the most interesting person at a dinner party. It pulls you in immediately; makes you shake your head in wonder and delight at your new companion's wit, originality, and compelling turns of phrase; and, best of all, surprises you into laughter.”—Pittsburgh Post-Gazette “For readers who relish extravagant language, scathing wit and philosophical heft, Want Not wastes nothing.”—Kirkus Reviews (starred review)

Ramping Your Brand

Author : James F. Richardson
Publisher : Pgs Press
ISBN 13 : 9781733444637
Total Pages : 238 pages
Book Rating : 4.4/5 (446 download)

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Book Synopsis Ramping Your Brand by : James F. Richardson

Download or read book Ramping Your Brand written by James F. Richardson and published by Pgs Press. This book was released on 2019-12-30 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade. Part 1. Designing to Command a Premium This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it. Part 2. Managing A Small Experiment Don't hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art. Part 3. Fine Tuning the Conversion Playbook Steady velocity growth is essential to ramping your brand.Your team needs to learn the art of sustaining it in key geographies, so that you don't have to buy premature distribution to obtain growth. Part 4. Accelerating to Scale There are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans not expert in the ramping of premium CPG businesses. You need to learn how to deploy them.

Think Like An Architect

Author : Randy Deutsch
Publisher : Routledge
ISBN 13 : 100022192X
Total Pages : 308 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Think Like An Architect by : Randy Deutsch

Download or read book Think Like An Architect written by Randy Deutsch and published by Routledge. This book was released on 2020-10-31 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know how to think like an architect? Do you know why you should? How do you make sure that you have the critical thinking tools necessary to prosper in your academic and professional career? This book gives you the answers. Architects have a valuable and critical set of multiple thinking types that they develop throughout the design process. In this book, Randy Deutsch shows readers how to access those thinking types and use them outside pure design thinking – showing how they can both solve problems but also identify the problems that need solving. To think the way the best architects do. With a clear, driving narrative, peppered with anecdote, stories and real-life scenarios, this book will future-proof the architectural student. Change is coming in the architecture profession, and this is a much-needed exploration of the critical thinking skills that architects have in abundance, but that are not taught well enough within architecture schools. These skills are crucial in being able to respond agilely to a future that nobody is quite sure of.

Macintosh Terminal Pocket Guide

Author : Daniel J. Barrett
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449328989
Total Pages : 231 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Macintosh Terminal Pocket Guide by : Daniel J. Barrett

Download or read book Macintosh Terminal Pocket Guide written by Daniel J. Barrett and published by "O'Reilly Media, Inc.". This book was released on 2012-06-13 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets of the Terminal and discover how this powerful tool solves problems the Finder can't handle. With this handy guide, you'll learn commands for a variety of tasks, such as killing programs that refuse to quit, renaming a large batch of files in seconds, or running jobs in the background while you do other work. Get started with an easy-to-understand overview of the Terminal and its partner, the shell. Then dive into commands neatly arranged into two dozen categories, including directory operations, file comparisons, and network connections. Each command includes a concise description of its purpose and features. Log into your Mac from remote locations Search and modify files in powerful ways Schedule jobs for particular days and times Let several people use one Mac at the same time Compress and uncompress files in a variety of formats View and manipulate Mac OS X processes Combine multiple commands to perform complex operations Download and install additional commands from the Internet

The Shadow Land

Author : Elizabeth Kostova
Publisher : Ballantine Books
ISBN 13 : 0345527887
Total Pages : 497 pages
Book Rating : 4.3/5 (455 download)

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Book Synopsis The Shadow Land by : Elizabeth Kostova

Download or read book The Shadow Land written by Elizabeth Kostova and published by Ballantine Books. This book was released on 2017-04-11 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the #1 bestselling author of The Historian comes a mesmerizing novel that spans the past and the present—and unearths the troubled history of a gorgeous but haunted country. A young American woman, Alexandra Boyd, has traveled to Sofia, Bulgaria, hoping that life abroad will salve the wounds left by the loss of her beloved brother. Soon after arriving in this elegant East European city, however, she helps an elderly couple into a taxi—and realizes too late that she has accidentally kept one of their bags. Inside she finds an ornately carved wooden box engraved with a name: Stoyan Lazarov. Raising the hinged lid, she discovers that she is holding an urn filled with human ashes. As Alexandra sets out to locate the family and return this precious item, she will first have to uncover the secrets of a talented musician who was shattered by political oppression—and she will find out all too quickly that this knowledge is fraught with its own danger. Elizabeth Kostova’s new novel is a tale of immense scope that delves into the horrors of a century and traverses the culture and landscape of this mysterious country. Suspenseful and beautifully written, it explores the power of stories, the pull of the past, and the hope and meaning that can sometimes be found in the aftermath of loss. Praise for The Shadow Land “A compelling and complex mystery, strong storytelling, and lyrical writing combine for an engrossing read.”—Publishers Weekly “In The Shadow Land, Elizabeth Kostova, a master storyteller, brings vividly to life an unfamiliar country—Bulgaria—and a painful history that feels particularly relevant now. You won’t want to put down this remarkable book.”—Claire Messud, author of The Woman Upstairs “In this brilliant work, what appears at first a minor mystery quickly becomes emblematic of a whole country’s hidden history. Lyrical and compelling, The Shadow Land proves a profound meditation on how evil is inflicted, endured, and, through courage and compassion, defeated. Elizabeth Kostova’s third novel clearly establishes her as one of America’s finest writers.”—Ron Rash, author of The Risen