Sun Tzu Strategies for Selling

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 9780071427302
Total Pages : 250 pages
Book Rating : 4.4/5 (273 download)

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Book Synopsis Sun Tzu Strategies for Selling by : Gerald A. Michaelson

Download or read book Sun Tzu Strategies for Selling written by Gerald A. Michaelson and published by McGraw Hill Professional. This book was released on 2003-11-10 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of "The Art of War" includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy.

Sun Tzu and the Art of Business

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Author :
Publisher : OUP USA
ISBN 13 : 0199782911
Total Pages : 343 pages
Book Rating : 4.1/5 (997 download)

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Book Synopsis Sun Tzu and the Art of Business by : Mark McNeilly

Download or read book Sun Tzu and the Art of Business written by Mark McNeilly and published by OUP USA. This book was released on 2012-01-26 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Sun Tzu for Women

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1598699075
Total Pages : 224 pages
Book Rating : 4.5/5 (986 download)

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Book Synopsis Sun Tzu for Women by : Becky Sheetz-Runkle

Download or read book Sun Tzu for Women written by Becky Sheetz-Runkle and published by Simon and Schuster. This book was released on 2011-01-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a new spin on an oft-studied classic, marketer and martial arts practitioner Becky Sheetz-Runkle reinterprets Sun Tzu's The Art of War for women in the workplace. The ancient Chinese warrior and military strategist penned the masterpiece about 2,500 years ago, but many business experts believe its precepts are as relevant in today's corporate environment as they were on ancient Chinese battlefields. Sheetz-Runkle extrapolates business lessons from Sun Tzu's maxims to help women build on their attributes, overcome obstacles and forward their careers. The book relies heavily on excerpts from the classic, along with the author's own pithy advice and stories of today's women who are the working world's modern generals. While much of the book's counsel is pretty well worn, getAbstract recommends women read this book to fortify themselves as they do battle in the corporate combat zone.

Understanding Sun Tzu on the Art of War

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Author :
Publisher : Center for Advantage
ISBN 13 : 9780972291408
Total Pages : 0 pages
Book Rating : 4.2/5 (914 download)

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Book Synopsis Understanding Sun Tzu on the Art of War by : Robert L. Cantrell

Download or read book Understanding Sun Tzu on the Art of War written by Robert L. Cantrell and published by Center for Advantage. This book was released on 2004-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author clarifies the Sun Tzu text without compromising the subtlety of thought needed to master it. He taps into Sun Tzu's own source material and examines contemporary battle fields within context of his philosophies to help you profit from his wisdom.

Sun Tzu's Art of War for Women

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Author :
Publisher : Tuttle Publishing
ISBN 13 : 1462905781
Total Pages : 247 pages
Book Rating : 4.4/5 (629 download)

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Book Synopsis Sun Tzu's Art of War for Women by : Catherine Huang

Download or read book Sun Tzu's Art of War for Women written by Catherine Huang and published by Tuttle Publishing. This book was released on 2019-09-03 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: By following the ancient Chinese teachings of The Art of War, you will discover how to use your natural abilities to find your path in life. Women and The Art of War helps women find the peaceful path to success through strategies made famous in the ancient Chinese text, The Art of War. Female wisdom, or common sense, is about avoiding needless confrontation, conserving energy for the things that matter, and seeking an outcome in which everyone wins. And for women, as for Sun Tzu, success doesn't come simply from knowing what to do, but from knowing who you are. Women and the Art of War will help you consider what you want to achieve and why you want to achieve it. Covering Sun Tzu's timeless principles point by point in a conversational and friendly tone, Women and the Art of War shows you how you can find your strengths, meet your weaknesses head-on, deal with obstacles and forge your own unique identity through your career and personal life. Whatever your path, this book will give you strategies, tactics, and practical examples you need to increase your probability of success--and enjoy the process.

Art of War

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Author :
Publisher : Tuttle Publishing
ISBN 13 : 1462906265
Total Pages : 134 pages
Book Rating : 4.4/5 (629 download)

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Book Synopsis Art of War by : Stephen F. Kaufman

Download or read book Art of War written by Stephen F. Kaufman and published by Tuttle Publishing. This book was released on 2012-04-17 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sun Tzu's The Art of War is still one of the world's most influential treatises on strategic thought. Applicable everywhere from the boardroom to the bedroom, from the playing field to the battlefield, its wisdom has never been more highly regarded. Now available in its complete form, including the Chinese characters and English text, this essential examination of the art of strategic thinking features extensive commentary and an insightful historical introduction written by Lionel Giles, its original translator. This new edition includes an all-new introduction by the scholar of ancient Chinese literature, John Minford.

The Science of War

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Publisher :
ISBN 13 : 9789888422692
Total Pages : 0 pages
Book Rating : 4.4/5 (226 download)

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Book Synopsis The Science of War by : Christopher MacDonald

Download or read book The Science of War written by Christopher MacDonald and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than two thousand years, strategists in China have followed a single system of military teachings. In The Science of War, Christopher MacDonald tells how those principles and teachings first crystallized into the Sun Tzu treatise and how they guide China's military and political leaders to this day. Supported by a masterly new translation of Sun Tzu's classic, MacDonald analyses what the application of that ancient system of thought bodes for military strategy in the region.

The Art of War for Small Business

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Author :
Publisher : AMACOM
ISBN 13 : 0814433820
Total Pages : 255 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis The Art of War for Small Business by : Becky Sheetz-Runkle

Download or read book The Art of War for Small Business written by Becky Sheetz-Runkle and published by AMACOM. This book was released on 2014-06-11 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defeat the competition and dominate the market with these masterful strategies of Sun Tzu. Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent. Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to: Choose the right ground for your battles Leverage strengths while overcoming limitations Strike competitors’ weakest points and seize every opportunity Focus priorities and resources on conquering key challenges Go where the enemy is not Build and leverage strategic alliances Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries’ seemingly overwhelming forces. Now, it’s time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.

Art of War

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Author :
Publisher :
ISBN 13 : 9789843447647
Total Pages : 196 pages
Book Rating : 4.4/5 (476 download)

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Book Synopsis Art of War by : Sun Tzu

Download or read book Art of War written by Sun Tzu and published by . This book was released on 2018-08-10 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of War remains the most influential strategy text in warfare. It has a great influence on East Asian and Western military thinking, business tactics, legal strategy, sports and beyond. The Art of War is an ancient Chinese military treatise dating from the Spring and Autumn period. 2500 year old this classic work is attributed to the ancient Chinese general Sun Tzu ("Master Sun", also spelled Sunzi, born in 544 BC and died in 496 BC). The Art of War is 13 chapters book on Strategy. The Art of War was first translated and published into French in 1772 by the French Jesuit Jean Joseph Marie Amiot and a partial translation into English was attempted by British officer Everard Ferguson Calthrop in 1905 under the title The Book of War. The first annotated English translation was completed and published by Lionel Giles in 1910. Numerous military and political leaders such as the Chinese communist revolutionary Mao Zedong, Japanese daimyo Takeda Shingen, and American military general Norman Schwarzkopf, Jr. have drawn inspiration from the book.The Art of War is traditionally ascribed to Sun Tzu. It presents a philosophy of war for managing conflicts and winning battles. It is accepted as a masterpiece on strategy and has been frequently cited and referred to by generals and theorists since it was first published, translated, and distributed internationally.There are numerous theories concerning when the text was completed and concerning the identity of the author or authors, but archeological recoveries show The Art of War had taken roughly its current form by at least the early Han. Because it is impossible to prove definitively when the Art of War was completed before this date, the differing theories concerning the work's author or authors and date of completion are unlikely to be completely resolved. Some modern scholars believe that it contains not only the thoughts of its original author but also commentary and clarifications from later military theorists, such as Li Quan and Du Mu. On April 10, 1972, the Yinqueshan Han Tombs were accidentally unearthed by construction workers in Shandong. Scholars uncovered a collection of ancient texts written on unusually well-preserved bamboo strips. Sun Tzu's Art of War has influenced many notable figures. The Chinese historian Sima Qian recounted that China's first historical emperor, Qin's Shi Huangdi, considered the book invaluable in ending the time of the Warring States. In the 20th century, the Chinese Communist leader Mao Zedong partially credited his 1949 victory over Chiang Kai-shek and the Kuomintang to The Art of War. The work strongly influenced Mao's writings about guerrilla warfare, which further influenced communist insurgencies around the world.In present edition of "The Art of War' in everyday English" We adapted the long-standing words of 2500-year-old Sun Tzu's Art of War to today's English keeping the original meaning intact.

The Art of War Plus the Art of Sales

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Author :
Publisher : Clearbridge Publishing
ISBN 13 : 9781929194735
Total Pages : 222 pages
Book Rating : 4.1/5 (947 download)

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Book Synopsis The Art of War Plus the Art of Sales by : MR Gary J. Gagliardi

Download or read book The Art of War Plus the Art of Sales written by MR Gary J. Gagliardi and published by Clearbridge Publishing. This book was released on 2014-03-07 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two books in one! The complete text of the only award-winning English translation of Sun Tzu's " The Art of War " PLUS a special adaptation for competitive sales success. This was Gary Gagliardi's, one of America's most award-winning authors on strategy, first adaptation of Sun Tzu, written for the salespeople of his own software company that became one of the Inc. 500 fastest growing companies in America. The sales methods presented in this book follow Sun Tzu's principles line by line, with the complete text of The Art of War. " The Art of War" is on the left-hand pages, and the sales adaptation, Sales Warrior, on the facing right-hand pages. Readers get both the proven philosophy that has survived 2,500 years and a practical sales adaptation of those ideas. Below we offer a brief description of each of the sales chapters. 1.Sales Analysis covers Sun Tzu's basic sales concepts and the five factors that determine success in sales. 2.Choosing to Sell analyzes the investment you must make selling and the way you generate income quickly and easily. 3.Planning Your Territory discusses the importance of focus, using your time well, and the five ingredients you need to win customers. 4.Sales Position talks about how to use the six steps in the sales process to avoid losing customers while you patiently discover how to win them. 5.Persuasion explores the way you combine standard and creative techniques to sway customers, and the timing necessary to close them. 6.Disadvantages and Advantages shows you how to build a dominant position with the customer and how you manage different types of customers. 7.Sales Contact explains how to control the sales situation and how your efforts alone determine its outcome. 8.Adjusting to the Sales Situation emphasizes flexibility. It explains how to respond to the circumstances in which you find yourself. 9.Moving Sales Forward concentrates on sales to businesses. It covers the different types of organizations you have to sell to and how to deal with them. 10.Customer Relationships discusses the different types of customers. It reveals how customer nature determines your relationship with both them and the competition. 11.Sales Situations is the longest and most detailed chapter. It analyzes the nine common sales situations and shows you how to respond to them. 12.Using Customer Desire concentrates solely on getting you to think about what the customer wants and how to address those desires. 13.Using Questions focuses on mastering the five types of sales questions. In Sun Tzu's view, your success comes from knowledge and knowledge only comes from asking the right questions. Sample Text "Sun Tzu said: This is war. It is the most important skill in the nation. It is the basis of life and death. It is the philosophy of survival or destruction. You must know it well. " The sales warrior hears: 1 This is selling. It is the most valuable skill in any business. It can bring you fortune or poverty. It is your path to success or failure. You must study sales seriously. "Your skill comes from five factors. Study these factors when you plan war. You must insist on knowing your situation. 1.Discuss philosophy. 2.Discuss the climate. 3.Discuss the ground. 4.Discuss leadership. 5.Discuss military methods." Five factors determine your skill. Consider these factors when you analyze a sale. You must know your strategic sales position: 1.Talk about your sales philosophy. 2.Talk about the changing trends. 3.Talk about your customers and prospects. 4.Talk about your sales talents. 5.And talk about your sales process.

The Complete Sun Tzu for Business Success

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1440528934
Total Pages : 465 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis The Complete Sun Tzu for Business Success by : Gerald A Michaelson

Download or read book The Complete Sun Tzu for Business Success written by Gerald A Michaelson and published by Simon and Schuster. This book was released on 2011-09-15 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business today is war. As you and your company fight your way back from the recession, you need to take the high ground and make a stand. You need to know how to recapture customers, boost your profit margins, rally your workforce, and identify the competition's weakness to gain an advantage. More than twenty-five centuries ago, the brilliant Chinese military theorist Sun Tzu explained how to accomplish these things. True, he was talking about warfare. But as you'll see in this comprehensive survey, his strategies apply equally well to today's business scene. With the help of Gerald and Steven Michaelson, two of the greatest experts in applying Sun Tzu to today's business climate, you'll learn how to use ancient wisdom to manage your workforce, execute your policies, and find success in both business and your personal life. Use this book to map a battle plan for victory!

The Rules of Victory

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Author :
Publisher : Shambhala Publications
ISBN 13 : 1590307011
Total Pages : 306 pages
Book Rating : 4.5/5 (93 download)

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Book Synopsis The Rules of Victory by : James Gimian

Download or read book The Rules of Victory written by James Gimian and published by Shambhala Publications. This book was released on 2009-10-13 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sun Tzu’s Art of War is widely acknowledged to be one of the greatest tools for understanding and resolving conflict ever. But how do you translate its military insights into practical tactics you can use in the corporate boardroom, the PTA meeting, or the family reunion? James Gimian and Barry Boyce take the principles born on ancient Chinese battlefields and show you how to relate them to the situations of your everyday life. By learning to identify the underlying dynamic of a situation, you can transform conflict into victory. The Rules of Victory features: • In-depth explanations of the essential principles, strategies, and skills of The Art of War • First-person success stories illustrating how these teachings can be applied to a wide variety of professional and personal challenges • Guidance on how to recognize, and even create, a critical turning point in any campaign or project you undertake • A complete translation of The Art of War

Sun Tzu For Success

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1605508462
Total Pages : 181 pages
Book Rating : 4.6/5 (55 download)

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Book Synopsis Sun Tzu For Success by : Gerald A Michaelson

Download or read book Sun Tzu For Success written by Gerald A Michaelson and published by Simon and Schuster. This book was released on 2003-01-01 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: By exploring the basic components of The Art of War, this guide to personal development and success shows you how to unleash your full potential, triumph over adversity, and achieve long-term goals.

Sun Tzu - The Art of War for Managers

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1440507082
Total Pages : 204 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis Sun Tzu - The Art of War for Managers by : Gerald A Michaelson

Download or read book Sun Tzu - The Art of War for Managers written by Gerald A Michaelson and published by Simon and Schuster. This book was released on 2010-04-18 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seize the advantage from your competitors and conquer today’s competitive business world with these 50 strategic business rules from the tried-and-tested wisdom of Sun Tzu. In today’s competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson’s classic book breaks down Sun Tzu’s lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom—tested for twenty-five centuries—that will help you seize the advantage, storm your competitors’ gates, and conquer the marketplace!

The Art of War—Spirituality for Conflict

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Author :
Publisher : Turner Publishing Company
ISBN 13 : 1594733252
Total Pages : 209 pages
Book Rating : 4.5/5 (947 download)

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Book Synopsis The Art of War—Spirituality for Conflict by :

Download or read book The Art of War—Spirituality for Conflict written by and published by Turner Publishing Company. This book was released on 2010-11-17 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the spiritually incisive strategies for peacefully resolving conflict in this masterpiece of military strategy. Written 2,500 years ago by Chinese general Sun Tzu, The Art of War is a poetic and potent treatise on military strategy still in use in war colleges around the world. Yet its principles transcend warfare and have practical applications to all the conflicts and crises we face in our lives—in our workplaces, our families, even within ourselves. Thomas Huynh guides you through Sun Tzu's masterwork, highlighting principles that encourage a perceptive and spiritual approach to conflict, enabling you to: • Prevent conflicts before they arise • Peacefully and quickly resolve conflicts when they do arise • Act with courage, intelligence and benevolence in adversarial situations • Convert potential enemies into friends • Control your emotions before they control you Now you can experience the effectiveness of Sun Tzu's teachings even if you have no previous knowledge of The Art of War. Insightful yet unobtrusive facing-page commentary explains the subtleties of the text, allowing you to unlock the power of its teachings and help prevent and resolve the conflicts in your own life.

The Book of War: Includes The Art of War by Sun Tzu & On War by Karl von Clausewitz

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Author :
Publisher : Modern Library
ISBN 13 : 0375754776
Total Pages : 1024 pages
Book Rating : 4.3/5 (757 download)

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Book Synopsis The Book of War: Includes The Art of War by Sun Tzu & On War by Karl von Clausewitz by : Sun Tzu

Download or read book The Book of War: Includes The Art of War by Sun Tzu & On War by Karl von Clausewitz written by Sun Tzu and published by Modern Library. This book was released on 2000-02-22 with total page 1024 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two classic works of military strategy that shaped the way we think about warfare: The Art of War by Sun Tzu and On War by Karl von Clausewitz, together in one volume “Civilization might have been spared much of the damage suffered in the world wars . . . if the influence of Clausewitz’s On War had been blended with and balanced by a knowledge of Sun Tzu’s The Art of War.”—B. H. Liddel Hart For two thousand years, Sun Tzu’s The Art of War has been the indispensable volume of warcraft. Although his work is the first known analysis of war and warfare, Sun Tzu struck upon a thoroughly modern concept: “The supreme art of war is to subdue the enemy without fighting.” Karl von Clausewitz, the canny military theorist who famously declared that war is a continuation of politics by other means, also claims paternity of the notion “total war.” On War is the magnum opus of the era of the French Revolution and the Napoleonic wars. Now these two great minds come together in a single volume that also features an introduction by esteemed military writer Ralph Peters and the Modern Library War Series introduction by Caleb Carr, New York Times bestselling author of The Alienist. (The cover and text refer to The Art of War as The Art of Warfare, an alternate translation of the title.)

Sun Tzu for Execution

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1440500975
Total Pages : 171 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis Sun Tzu for Execution by : Steven W Michaelson

Download or read book Sun Tzu for Execution written by Steven W Michaelson and published by Simon and Schuster. This book was released on 2007-01-19 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: While most other titles on Sun Tzu emphasize the strategic or philosophical nature of Sun Tzu's writings, this guide will show readers how to implement The Art of War tactically and operationally. It promotes savvy strategic principles from Sun Tzu such as: share rewards, coordinate resources, and choose your timing. "Sun Tzu for Execution" enables readers to achieve results and improve their bottom line. Filled with insight commentary and examples from companies that are best in class at execution, "Sun Tzu for Execution" makes strategy actionable.