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Summary: The New Positioning

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2511016710
Total Pages : 28 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Summary: The New Positioning by : BusinessNews Publishing,

Download or read book Summary: The New Positioning written by BusinessNews Publishing, and published by Primento. This book was released on 2014-09-29 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Jack Trout and Steve Rivkin's book: "The New Positioning: The Latest on the World's #1 Business Strategy". This complete summary of the ideas from Jack Trout and Steve Rivkin's book "The New Positioning" shows that "positioning" means to concentrate on an idea that defines the company and its products in the minds of consumers, and to avoid the temptation to try and be all things to everybody. In their book, the authors explain that a company that is positioned will select an attribute that appeals to the marketplace and align everything it does behind delivering in that area. Over time, the consumer will begin to mentally associate that company with the attribute whenever that product is mentioned. This summary will teach you how to position your company so that you can gain a strong competitive advantage and be on your way to becoming the top-of-mind brand. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The New Positioning" and discover the key to positioning your company and gaining an edge in the marketplace.

Obviously Awesome

Author : April Dunford
Publisher :
ISBN 13 : 9781999023003
Total Pages : 0 pages
Book Rating : 4.0/5 (23 download)

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Book Synopsis Obviously Awesome by : April Dunford

Download or read book Obviously Awesome written by April Dunford and published by . This book was released on 2019-05-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.

The New Positioning

Author :
Publisher :
ISBN 13 : 9781775445180
Total Pages : 8 pages
Book Rating : 4.4/5 (451 download)

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Book Synopsis The New Positioning by :

Download or read book The New Positioning written by and published by . This book was released on 2010 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Positioning: The Battle for Your Mind

Author : Al Ries
Publisher : McGraw Hill Professional
ISBN 13 : 0071705872
Total Pages : 224 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis Positioning: The Battle for Your Mind by : Al Ries

Download or read book Positioning: The Battle for Your Mind written by Al Ries and published by McGraw Hill Professional. This book was released on 2001-01-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there • Position a follower so that it can occupy a niche not claimed by the leader • Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: • Use leading ad agency techniques to capture the biggest market share and become a household name • Build your strategy around your competition's weaknesses • Reposition a strong competitor and create a weak spot • Use your present position to its best advantage • Choose the best name for your product • Determine when-and why-less is more • Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

Positioning for Advantage

Author : Kimberly A. Whitler
Publisher : Columbia University Press
ISBN 13 : 0231548117
Total Pages : 327 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Positioning for Advantage by : Kimberly A. Whitler

Download or read book Positioning for Advantage written by Kimberly A. Whitler and published by Columbia University Press. This book was released on 2021-09-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.

The 22 Immutable Laws of Marketing

Author : Al Ries
Publisher : Profile Books(GB)
ISBN 13 : 9781861976109
Total Pages : 160 pages
Book Rating : 4.9/5 (761 download)

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Book Synopsis The 22 Immutable Laws of Marketing by : Al Ries

Download or read book The 22 Immutable Laws of Marketing written by Al Ries and published by Profile Books(GB). This book was released on 1994 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

Escaping the Build Trap

Author : Melissa Perri
Publisher : O'Reilly Media
ISBN 13 : 1491973765
Total Pages : 200 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Escaping the Build Trap by : Melissa Perri

Download or read book Escaping the Build Trap written by Melissa Perri and published by O'Reilly Media. This book was released on 2018-11-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs

How to Launch a Brand (2nd Edition)

Author : Fabian Geyrhalter
Publisher :
ISBN 13 : 9780989646130
Total Pages : 122 pages
Book Rating : 4.6/5 (461 download)

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Book Synopsis How to Launch a Brand (2nd Edition) by : Fabian Geyrhalter

Download or read book How to Launch a Brand (2nd Edition) written by Fabian Geyrhalter and published by . This book was released on 2015-12 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will guide you through the steps necessary to build a brand from the ground up. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.

The New Positioning: The Latest on the World's #1 Business Strategy

Author : Jack Trout
Publisher : McGraw Hill Professional
ISBN 13 : 0071369198
Total Pages : 192 pages
Book Rating : 4.0/5 (713 download)

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Book Synopsis The New Positioning: The Latest on the World's #1 Business Strategy by : Jack Trout

Download or read book The New Positioning: The Latest on the World's #1 Business Strategy written by Jack Trout and published by McGraw Hill Professional. This book was released on 1997-05-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

Red Queen

Author : Victoria Aveyard
Publisher : Harper Collins
ISBN 13 : 0062310658
Total Pages : 354 pages
Book Rating : 4.0/5 (623 download)

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Book Synopsis Red Queen by : Victoria Aveyard

Download or read book Red Queen written by Victoria Aveyard and published by Harper Collins. This book was released on 2015-02-10 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestselling series! Red Queen, by #1 New York Times bestselling author Victoria Aveyard, is a sweeping tale of power, intrigue, and betrayal, perfect for fans of George R.R. Martin’s Game of Thrones series. Mare Barrow's world is divided by blood—those with common, Red blood serve the Silver-blooded elite, who are gifted with superhuman abilities. Mare is a Red, scraping by as a thief in a poor, rural village, until a twist of fate throws her in front of the Silver court. Before the king, princes, and all the nobles, she discovers she has an ability of her own. To cover up this impossibility, the king forces her to play the role of a lost Silver princess and betroths her to one of his own sons. As Mare is drawn further into the Silver world, she risks everything and uses her new position to help the Scarlet Guard—a growing Red rebellion—even as her heart tugs her in an impossible direction. One wrong move can lead to her death, but in the dangerous game she plays, the only certainty is betrayal. Discover more wonders in the world of Red Queen with Broken Throne: A Red Queen Collection, a companion novel with stories from fan favorites and new voices, featuring never-before-seen maps, flags, bonus scenes, journal entries, and much more exclusive content! Plus don't miss Realm Breaker! Irresistibly action-packed and full of lethal surprises, this stunning fantasy series from Victoria Aveyard, #1 New York Times bestselling author of the Red Queen series, begins where hope is lost and asks: When the heroes have fallen, who will take up the sword?

Positioning: The Battle for Your Mind, 20th Anniversary Edition

Author : Al Ries
Publisher : McGraw Hill Professional
ISBN 13 : 0071374612
Total Pages : 371 pages
Book Rating : 4.0/5 (713 download)

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Book Synopsis Positioning: The Battle for Your Mind, 20th Anniversary Edition by : Al Ries

Download or read book Positioning: The Battle for Your Mind, 20th Anniversary Edition written by Al Ries and published by McGraw Hill Professional. This book was released on 2000-11-20 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.

Tenth of December

Author : George Saunders
Publisher : A&C Black
ISBN 13 : 1408837358
Total Pages : 289 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis Tenth of December by : George Saunders

Download or read book Tenth of December written by George Saunders and published by A&C Black. This book was released on 2013-01-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The prize-winning, New York Times bestselling short story collection from the internationally bestselling author of Lincoln in the Bardo 'The best book you'll read this year' New York Times 'Dazzlingly surreal stories about a failing America' Sunday Times WINNER OF THE 2014 FOLIO PRIZE AND SHORTLISTED FOR THE NATIONAL BOOK AWARD 2013 George Saunders's most wryly hilarious and disturbing collection yet, Tenth of December illuminates human experience and explores figures lost in a labyrinth of troubling preoccupations. A family member recollects a backyard pole dressed for all occasions; Jeff faces horrifying ultimatums and the prospect of Darkenfloxx(TM) in some unusual drug trials; and Al Roosten hides his own internal monologue behind a winning smile that he hopes will make him popular. With dark visions of the future riffing against ghosts of the past and the ever-settling present, this collection sings with astonishing charm and intensity.

Building a StoryBrand

Author : Donald Miller
Publisher : HarperCollins Leadership
ISBN 13 : 0718033337
Total Pages : 241 pages
Book Rating : 4.7/5 (18 download)

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Book Synopsis Building a StoryBrand by : Donald Miller

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

The Strategy of Conflict

Author : Thomas C. Schelling
Publisher : Harvard University Press
ISBN 13 : 9780674840317
Total Pages : 332 pages
Book Rating : 4.8/5 (43 download)

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Book Synopsis The Strategy of Conflict by : Thomas C. Schelling

Download or read book The Strategy of Conflict written by Thomas C. Schelling and published by Harvard University Press. This book was released on 1980 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes the nature of international disagreements and conflict resolution in terms of game theory and non-zero-sum games.

When We Cease to Understand the World

Author : Benjamin Labatut
Publisher : New York Review of Books
ISBN 13 : 1681375664
Total Pages : 193 pages
Book Rating : 4.6/5 (813 download)

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Book Synopsis When We Cease to Understand the World by : Benjamin Labatut

Download or read book When We Cease to Understand the World written by Benjamin Labatut and published by New York Review of Books. This book was released on 2021-09-28 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of The New York Times Book Review’s 10 Best Books of 2021 Shortlisted for the 2021 International Booker Prize and the 2021 National Book Award for Translated Literature A fictional examination of the lives of real-life scientists and thinkers whose discoveries resulted in moral consequences beyond their imagining. When We Cease to Understand the World is a book about the complicated links between scientific and mathematical discovery, madness, and destruction. Fritz Haber, Alexander Grothendieck, Werner Heisenberg, Erwin Schrödinger—these are some of luminaries into whose troubled lives Benjamín Labatut thrusts the reader, showing us how they grappled with the most profound questions of existence. They have strokes of unparalleled genius, alienate friends and lovers, descend into isolation and insanity. Some of their discoveries reshape human life for the better; others pave the way to chaos and unimaginable suffering. The lines are never clear. At a breakneck pace and with a wealth of disturbing detail, Labatut uses the imaginative resources of fiction to tell the stories of the scientists and mathematicians who expanded our notions of the possible.

Fundamentals of Global Positioning System Receivers

Author : James Bao-Yen Tsui
Publisher : John Wiley & Sons
ISBN 13 : 0471712574
Total Pages : 373 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Fundamentals of Global Positioning System Receivers by : James Bao-Yen Tsui

Download or read book Fundamentals of Global Positioning System Receivers written by James Bao-Yen Tsui and published by John Wiley & Sons. This book was released on 2005-01-03 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the expert guidance you need to understand, build, and operate GPS receivers The Second Edition of this acclaimed publication enables readers to understand and apply the complex operation principles of global positioning system (GPS) receivers. Although GPS receivers are widely used in everyday life to aid in positioning and navigation, this is the only text that is devoted to complete coverage of their operation principles. The author, one of the foremost authorities in the GPS field, presents the material from a software receiver viewpoint, an approach that helps readers better understand operation and that reflects the forecasted integration of GPS receivers into such everyday devices as cellular telephones. Concentrating on civilian C/A code, the book provides the tools and information needed to understand and exploit all aspects of receiver technology as well as relevant navigation schemes: Overview of GPS basics and the constellation of satellites that comprise the GPS system Detailed examination of GPS signal structure, acquisition, and tracking Step-by-step presentation of the mathematical formulas for calculating a user's position Demonstration of the use of computer programs to run key equations Instructions for developing hardware to collect digitized data for a software GPS receiver Complete chapter demonstrating a GPS receiver following a signal flow to determine a user's position The Second Edition of this highly acclaimed text has been greatly expanded, including three new chapters: Acquisition of weak signals Tracking of weak signals GPS receiver related subjects Following the author's expert guidance and easy-to-follow style, engineers and scientists learn all that is needed to understand, build, and operate GPS receivers. The book's logical flow from basic concepts to applications makes it an excellent textbook for upper-level undergraduate and graduate students in electrical engineering, wireless communications, and computer science.

Positioning Theory and Strategic Communication

Author : Melanie James
Publisher : Routledge
ISBN 13 : 1134615256
Total Pages : 242 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Positioning Theory and Strategic Communication by : Melanie James

Download or read book Positioning Theory and Strategic Communication written by Melanie James and published by Routledge. This book was released on 2014-06-13 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public relations, this book is the first to explicate what it involves, how it works and how to do it. This is the first in-depth exploration of the possibilities of Positioning Theory for the public relations field and it adds a new perspective to the growing body of multidisciplinary work in this rich theoretical area, moving the discussion away from the traditional communication plans of previous decades, which fail to accommodate the changing media and opinion landscapes. The author pulls together various strands of socio-cultural theory into an analytical framework, providing readers with a tool to analyse the organizational implications of public relations decisions, guiding strategic decision making through realistic scenario planning. This thought-provoking book provides an alternative path to studying communication in increasingly complex environments and as such, will be vital reading for researchers and educators, advanced communication and public relations students, and for senior public relations practitioners.