Summary The New Influencers A Marketers Guide To The New Social Media By Paul Gillin

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SUMMARY - The New Influencers: A Marketer’s Guide To The New Social Media By Paul Gillin

Author : Shortcut Edition
Publisher : Shortcut Edition
ISBN 13 :
Total Pages : 31 pages
Book Rating : 4./5 ( download)

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Book Synopsis SUMMARY - The New Influencers: A Marketer’s Guide To The New Social Media By Paul Gillin by : Shortcut Edition

Download or read book SUMMARY - The New Influencers: A Marketer’s Guide To The New Social Media By Paul Gillin written by Shortcut Edition and published by Shortcut Edition. This book was released on 2021-06-16 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover the immense potential of the blogosphere in marketing. You will also discover that : blogs make it possible to target small markets of enthusiasts who are otherwise very difficult to reach; bloggers are totally invested in a subject that carries them; the Internet makes it possible to create highly involved communities, governed by their own codes and standards; to dialogue with the blogosphere, you need to adopt the right tone and a spirit of exchange; the company can take advantage of these channels to create a real close relationship with its audience. The Internet has created multiple spaces that represent a vast potential for the company to exploit. Among them, the blogosphere stands out for the investment of its members. More and more numerous and listened to, they are becoming real influencers for entire communities. Position yourself intelligently on these platforms and you will gain visibility and image. Will you be able to establish a productive relationship with these influencers? *Buy now the summary of this book for the modest price of a cup of coffee!

The New Influencers

Author : Paul Gillin
Publisher : Linden Publishing
ISBN 13 : 161035110X
Total Pages : 258 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The New Influencers by : Paul Gillin

Download or read book The New Influencers written by Paul Gillin and published by Linden Publishing. This book was released on 2007-04-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity--and credibility--with consumers, this practical guide offers proven strategies for organizations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerilla marketing on the internet, and restructuring marketing expectations are also discussed.

Secrets of Social Media Marketing

Author : Paul Gillin
Publisher : Linden Publishing
ISBN 13 : 1610350995
Total Pages : 412 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Secrets of Social Media Marketing by : Paul Gillin

Download or read book Secrets of Social Media Marketing written by Paul Gillin and published by Linden Publishing. This book was released on 2008-11-01 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Secrets of Social Media Marketing"" is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing. Social media has quickly moved from the periphery of marketing into the forefront, but this is a new and quickly-evolving field and there are few established formulas for success. Building on the lessons set out in Gillin's acclaimed and oft-reviewed ""The New Influencers: A Marketer's Guide to the New Social Media,"" this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

Social Marketing to the Business Customer

Author : Paul Gillin
Publisher : John Wiley & Sons
ISBN 13 : 0470939737
Total Pages : 253 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Social Marketing to the Business Customer by : Paul Gillin

Download or read book Social Marketing to the Business Customer written by Paul Gillin and published by John Wiley & Sons. This book was released on 2010-12-15 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!

The New Influencers

Author : Paul Gillin
Publisher : Books to Build Your
ISBN 13 : 9781884956942
Total Pages : 0 pages
Book Rating : 4.9/5 (569 download)

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Book Synopsis The New Influencers by : Paul Gillin

Download or read book The New Influencers written by Paul Gillin and published by Books to Build Your. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. "The New Influencers" explores these forces and looks at the changes they have initiated.

Text Mining and Analysis

Author : Dr. Goutam Chakraborty
Publisher : SAS Institute
ISBN 13 : 162959086X
Total Pages : 340 pages
Book Rating : 4.6/5 (295 download)

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Book Synopsis Text Mining and Analysis by : Dr. Goutam Chakraborty

Download or read book Text Mining and Analysis written by Dr. Goutam Chakraborty and published by SAS Institute. This book was released on 2014-11-22 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data: It's unstructured, it's coming at you fast, and there's lots of it. In fact, the majority of big data is text-oriented, thanks to the proliferation of online sources such as blogs, emails, and social media. However, having big data means little if you can't leverage it with analytics. Now you can explore the large volumes of unstructured text data that your organization has collected with Text Mining and Analysis: Practical Methods, Examples, and Case Studies Using SAS. This hands-on guide to text analytics using SAS provides detailed, step-by-step instructions and explanations on how to mine your text data for valuable insight. Through its comprehensive approach, you'll learn not just how to analyze your data, but how to collect, cleanse, organize, categorize, explore, and interpret it as well. Text Mining and Analysis also features an extensive set of case studies, so you can see examples of how the applications work with real-world data from a variety of industries. Text analytics enables you to gain insights about your customers' behaviors and sentiments. Leverage your organization's text data, and use those insights for making better business decisions with Text Mining and Analysis. This book is part of the SAS Press program.

The Social Media Survival Guide

Author : Deltina Hay
Publisher : Linden Publishing
ISBN 13 : 1610350170
Total Pages : 389 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Social Media Survival Guide by : Deltina Hay

Download or read book The Social Media Survival Guide written by Deltina Hay and published by Linden Publishing. This book was released on 2011-01-05 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: A no-nonsense guide to the ever-evolving tools of social media, this handbook details the nuts and bolts of the open-source internet by using real-world examples with dozens of screen shots for each subject. The companion CD provides links to resources, and directories of social websites in addition to forms and worksheets designed to map social media strategies. This practical, hands-on introduction to social media tools such as Facebook, YouTube, and Twitter helps grow brand recognition, improve and expand sales, and increase profits for business owners, professionals, musicians, and artists alike.

Attack of the Customers

Author : Greg Gianforte
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781479244553
Total Pages : 0 pages
Book Rating : 4.2/5 (445 download)

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Book Synopsis Attack of the Customers by : Greg Gianforte

Download or read book Attack of the Customers written by Greg Gianforte and published by Createspace Independent Publishing Platform. This book was released on 2012-11-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book " ... explains how social media can be used to destroy as well as to build. It offers actionable strategies to prevent and prepare for disasters before they strike your company. And it shows you how creative engagement can turn critics into raving fans."--Back cover.

Life After the 30-Second Spot

Author : Joseph Jaffe
Publisher : John Wiley & Sons
ISBN 13 : 0471738697
Total Pages : 306 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Life After the 30-Second Spot by : Joseph Jaffe

Download or read book Life After the 30-Second Spot written by Joseph Jaffe and published by John Wiley & Sons. This book was released on 2005-06-10 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old media strategies advertisers used for decades no longer work. Here's what does! Traditional advertising, in the form of print, radio, and most notably, television, is far less effective than it used to be. Advertising strategies using only these mediums no longer work. Life After the 30-Second Spot explains how savvy marketers and advertisers are responding with new marketing techniques to get their message out, get noticed, engage their audiences-and increase sales! Covering topics such as viral marketing, gaming, on-demand viewing, long-form content, interactive, and more, the book explains the new avenues marketers and advertisers must use to replace traditional print, TV, and radio advertising-and which strategies are most effective. This book is every marketer's road map to "new marketing."

Managing Customer Experience and Relationships

Author : Don Peppers
Publisher : John Wiley & Sons
ISBN 13 : 1119236258
Total Pages : 624 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Managing Customer Experience and Relationships by : Don Peppers

Download or read book Managing Customer Experience and Relationships written by Don Peppers and published by John Wiley & Sons. This book was released on 2016-11-14 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boost profits, margins, and customer loyalty with more effective CRM strategy Managing Customer Experience and Relationships, Third Edition positions the customer as central to long-term strategy, and provides essential guidance toward optimizing that relationship for the long haul. By gaining a deep understanding of this critical dynamic, you'll become better able to build and manage the customer base that drives revenue and generates higher margins. A practical framework for implementing the IDIC model merges theory, case studies, and strategic analysis to provide a ready blueprint for execution, and in-depth discussion of communication, metrics, analytics, and more allows you to optimize the relationship on both sides of the table. This new third edition includes updated examples, case studies, and references, alongside insightful contributions from global industry leaders to give you a well-rounded, broadly-applicable knowledge base and a more effective CRM strategy. Ancillary materials include a sample syllabus, PowerPoints, chapter questions, and a test bank, facilitating use in any classroom or training session. The increased reliance on customer relationship management has revealed a strong need for knowledgeable practitioners who can deploy effective initiatives. This book provides a robust foundation in CRM principles and practices, to help any business achieve higher customer satisfaction. Understand the fundamental principles of the customer relationship Implement the IDIC model to improve CRM ROI Identify essential metrics for CRM evaluation and optimization Increase customer loyalty to drive profits and boost margins Sustainable success comes from the customer. If your company is to meet performance and profitability goals, effective customer relationship management is the biggest weapon in your arsenal—but it must be used appropriately. Managing Customer Experience and Relationships, Third Edition provides the information, practical framework, and expert insight you need to implement winning CRM strategy.

Extreme Trust

Author : Don Peppers
Publisher : Penguin
ISBN 13 : 0143108557
Total Pages : 305 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Extreme Trust by : Don Peppers

Download or read book Extreme Trust written by Don Peppers and published by Penguin. This book was released on 2016-06-21 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not so long ago, being reasonably trustworthy was good enough. But soon only the extremely trustworthy will thrive. In the age of smartphones and social networks, every action an organization takes can be exposed and critiqued in real time. Nothing is local or secret anymore. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. The users of Twitter, Yelp, and similar outlets show little mercy for bad behavior. The bar for trustworthiness is higher than ever and continues to rise. Bestselling authors Don Peppers and Martha Rogers, Ph.D., argue that the only sane response to these rising levels of transparency is to protect the interests of customers proactively—even if that requires spending extra money in the short run to preserve your brand reputation in the long run. The payoff of generating extreme trust will be worth it. With a wealth of fascinating research as well as practical applications, this book will show you how to earn—and keep—the extreme trust of everyone your company interacts with.

The Anatomy of Buzz Revisited

Author : Emanuel Rosen
Publisher : Currency
ISBN 13 : 0385526326
Total Pages : 386 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis The Anatomy of Buzz Revisited by : Emanuel Rosen

Download or read book The Anatomy of Buzz Revisited written by Emanuel Rosen and published by Currency. This book was released on 2009-02-24 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to: * Generate genuine buzz both online and off. * Encourage people to talk about your products and services—and help spread the word among their friends, colleagues, and communities. * Adapt traditional word-of-mouth strategies in today’s era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.

Buzz

Author : Emanuel Rosen
Publisher : Profile Books
ISBN 13 : 1847651569
Total Pages : 384 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis Buzz by : Emanuel Rosen

Download or read book Buzz written by Emanuel Rosen and published by Profile Books. This book was released on 2010-10-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buzz is the most valuable marketing tool there is - and yet it's under-researched and overlooked as a method of reaching customers. The groundbreaking The Anatomy of Buzz told us why buzz matters: studies and real-life phenomena from the iMac to Cold Mountain prove that consumer recommendations are the best form of advertising or marketing. Now Rosen, who has spent years studying buzz, has added findings from cutting-edge research and 100 new interviews with field-leaders to show you how to create it. The result, with tips on subjects from seeding the market to accelerating natural contagion, is essential reading not only for marketers, but for anyone who wants to spread their message.

Careers in Marketing

Author : WetFeet (Firm)
Publisher : WETFEET, INC.
ISBN 13 : 1582077592
Total Pages : 96 pages
Book Rating : 4.5/5 (82 download)

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Book Synopsis Careers in Marketing by : WetFeet (Firm)

Download or read book Careers in Marketing written by WetFeet (Firm) and published by WETFEET, INC.. This book was released on 2008 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Luxury Online

Author : Uché Okonkwo
Publisher : Springer
ISBN 13 : 0230248330
Total Pages : 330 pages
Book Rating : 4.2/5 (32 download)

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Book Synopsis Luxury Online by : Uché Okonkwo

Download or read book Luxury Online written by Uché Okonkwo and published by Springer. This book was released on 2010-02-26 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

New Media, Politics and Society in Israel

Author : Gideon Doron
Publisher : Routledge
ISBN 13 : 1317977874
Total Pages : 190 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis New Media, Politics and Society in Israel by : Gideon Doron

Download or read book New Media, Politics and Society in Israel written by Gideon Doron and published by Routledge. This book was released on 2014-06-11 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the social and political landscape of Internet usage in Israel, and studies the formation of a networked information society in the "hi-tech nation". As Israel is considered a highly technologically developed country, it could serve as a model to assess and compare the performance and prospects of the Internet in other countries as well. Chapters address a range of issues, including the diffusion of the Internet to Israel, religion and the Internet in the Israeli Jewish context, Internet-based planned encounters between Israeli-Jews and Palestinians and between Jews and Arabs in Israel, online journalism and user-generated content, Israeli public relations online, Internet usage by Israeli parliamentarians, parties and candidates, as well as audiences, and the facilitation of personalized politics through personal sites of politicians. This book was originally published as a special issue of Israel Affairs.

The Joy of Geocaching

Author : Paul Gillin
Publisher : Linden Publishing
ISBN 13 : 1610351061
Total Pages : 290 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Joy of Geocaching by : Paul Gillin

Download or read book The Joy of Geocaching written by Paul Gillin and published by Linden Publishing. This book was released on 2010-04-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describing the exciting and adventurous world surrounding geocaching--a worldwide hunt in which treasures are located using global positioning system (GPS) devices--this book offers an understanding and application of the principles and best practices of the game. What's different is that the authors wrap this knowledge in a tapestry of human stories that range from hilarious to touching. Paul and Dana Gillin interviewed 40 of the world's 50 most prolific geocachers as well as experts in container design, "extreme" geocaching and other dimensions of the game. They tell how this global activity inspires passion that has helped people heal frayed marriages, establish new friendships--and even save lives.