Summary of Wired for Story – [Review Keypoints and Take-aways]

Download Summary of Wired for Story – [Review Keypoints and Take-aways] PDF Online Free

Author :
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis Summary of Wired for Story – [Review Keypoints and Take-aways] by : PenZen Summaries

Download or read book Summary of Wired for Story – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-28 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of Wired for Story – The Writer's Guide to Using Brain Science to Hook Readers from the Very First Sentence presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of Findings from contemporary brain science are used in the book "Wired for Story," which was published in 2012, to explain why certain stories have the ability to captivate us while others fail to do so. Writers have the ability to craft more compelling stories by employing a few fundamental techniques that are derived from an understanding of what makes us tick. Wired for Story summary includes the key points and important takeaways from the book Wired for Story by Lisa Cron. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Summary of Wired to Care – [Review Keypoints and Take-aways]

Download Summary of Wired to Care – [Review Keypoints and Take-aways] PDF Online Free

Author :
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis Summary of Wired to Care – [Review Keypoints and Take-aways] by : PenZen Summaries

Download or read book Summary of Wired to Care – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-10-19 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of Wired to Care – How Companies Prosper When They Create Widespread Empathy presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of It would appear that modern businesses rely more on mountains of data and trend reports than they do on the requirements and preferences of actual clients. Wired to Care demonstrates how businesses can use empathy to form connections with clients and learn what it is that those clients truly desire. This kind of empathy leads to growth on a company-wide level, and it has the potential to be a game-changer for individual employees as well. Wired to Care summary includes the key points and important takeaways from the book Wired to Care by Dev Patnaik and Peter Mortensen. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Story Genius

Download Story Genius PDF Online Free

Author :
Publisher : Ten Speed Press
ISBN 13 : 1607748908
Total Pages : 290 pages
Book Rating : 4.6/5 (77 download)

DOWNLOAD NOW!


Book Synopsis Story Genius by : Lisa Cron

Download or read book Story Genius written by Lisa Cron and published by Ten Speed Press. This book was released on 2016-08-09 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following on the heels of Lisa Cron's breakout first book, Wired for Story, this writing guide reveals how to use cognitive storytelling strategies to build a scene-by-scene blueprint for a riveting story. It’s every novelist’s greatest fear: pouring their blood, sweat, and tears into writing hundreds of pages only to realize that their story has no sense of urgency, no internal logic, and so is a page one rewrite. The prevailing wisdom in the writing community is that there are just two ways around this problem: pantsing (winging it) and plotting (focusing on the external plot). Story coach Lisa Cron has spent her career discovering why these methods don’t work and coming up with a powerful alternative, based on the science behind what our brains are wired to crave in every story we read (and it’s not what you think). In Story Genius Cron takes you, step-by-step, through the creation of a novel from the first glimmer of an idea, to a complete multilayered blueprint—including fully realized scenes—that evolves into a first draft with the authority, richness, and command of a riveting sixth or seventh draft.

Behave

Download Behave PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0143110918
Total Pages : 801 pages
Book Rating : 4.1/5 (431 download)

DOWNLOAD NOW!


Book Synopsis Behave by : Robert M. Sapolsky

Download or read book Behave written by Robert M. Sapolsky and published by Penguin. This book was released on 2018-05-01 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestseller • Winner of the Los Angeles Times Book Prize • One of the Washington Post's 10 Best Books of the Year “It’s no exaggeration to say that Behave is one of the best nonfiction books I’ve ever read.” —David P. Barash, The Wall Street Journal "It has my vote for science book of the year.” —Parul Sehgal, The New York Times "Immensely readable, often hilarious...Hands-down one of the best books I’ve read in years. I loved it." —Dina Temple-Raston, The Washington Post From the bestselling author of A Primate's Memoir and the forthcoming Determined: A Science of Life Without Free Will comes a landmark, genre-defining examination of human behavior and an answer to the question: Why do we do the things we do? Behave is one of the most dazzling tours d’horizon of the science of human behavior ever attempted. Moving across a range of disciplines, Sapolsky—a neuroscientist and primatologist—uncovers the hidden story of our actions. Undertaking some of our thorniest questions relating to tribalism and xenophobia, hierarchy and competition, and war and peace, Behave is a towering achievement—a majestic synthesis of cutting-edge research and a heroic exploration of why we ultimately do the things we do . . . for good and for ill.

The Science of Storytelling

Download The Science of Storytelling PDF Online Free

Author :
Publisher : Abrams
ISBN 13 : 168335818X
Total Pages : 304 pages
Book Rating : 4.6/5 (833 download)

DOWNLOAD NOW!


Book Synopsis The Science of Storytelling by : Will Storr

Download or read book The Science of Storytelling written by Will Storr and published by Abrams. This book was released on 2020-03-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The compelling, groundbreaking guide to creative writing that reveals how the brain responds to storytelling Stories shape who we are. They drive us to act out our dreams and ambitions and mold our beliefs. Storytelling is an essential part of what makes us human. So, how do master storytellers compel us? In The Science of Storytelling, award-winning writer and acclaimed teacher of creative writing Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can write better stories, revealing, among other things, how storytellers—and also our brains—create worlds by being attuned to moments of unexpected change. Will Storr’s superbly chosen examples range from Harry Potter to Jane Austen to Alice Walker, Greek drama to Russian novels to Native American folk tales, King Lear to Breaking Bad to children’s stories. With sections such as “The Dramatic Question,” “Creating a World,” and “Plot, Endings, and Meaning,” as well as a practical, step-by-step appendix dedicated to “The Sacred Flaw Approach,” The Science of Storytelling reveals just what makes stories work, placing it alongside such creative writing classics as John Yorke’s Into the Woods: A Five-Act Journey into Story and Lajos Egri’s The Art of Dramatic Writing. Enlightening and empowering, The Science of Storytelling is destined to become an invaluable resource for writers of all stripes, whether novelist, screenwriter, playwright, or writer of creative or traditional nonfiction.

Brain Rules for Baby (Updated and Expanded)

Download Brain Rules for Baby (Updated and Expanded) PDF Online Free

Author :
Publisher : Pear Press
ISBN 13 : 0983263396
Total Pages : 338 pages
Book Rating : 4.9/5 (832 download)

DOWNLOAD NOW!


Book Synopsis Brain Rules for Baby (Updated and Expanded) by : John Medina

Download or read book Brain Rules for Baby (Updated and Expanded) written by John Medina and published by Pear Press. This book was released on 2014-04-22 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s the single most important thing you can do during pregnancy? What does watching TV do to a child’s brain? What’s the best way to handle temper tantrums? Scientists know. In his New York Times bestseller Brain Rules, Dr. John Medina showed us how our brains really work—and why we ought to redesign our workplaces and schools. Now, in Brain Rules for Baby, he shares what the latest science says about how to raise smart and happy children from zero to five. This book is destined to revolutionize parenting. Just one of the surprises: The best way to get your children into the college of their choice? Teach them impulse control. Brain Rules for Baby bridges the gap between what scientists know and what parents practice. Through fascinating and funny stories, Medina, a developmental molecular biologist and dad, unravels how a child’s brain develops – and what you can do to optimize it. You will view your children—and how to raise them—in a whole new light. You’ll learn: Where nature ends and nurture begins Why men should do more household chores What you do when emotions run hot affects how your baby turns out, because babies need to feel safe above all TV is harmful for children under 2 Your child’s ability to relate to others predicts her future math performance Smart and happy are inseparable. Pursuing your child’s intellectual success at the expense of his happiness achieves neither Praising effort is better than praising intelligence The best predictor of academic performance is not IQ. It’s self-control What you do right now—before pregnancy, during pregnancy, and through the first five years—will affect your children for the rest of their lives. Brain Rules for Baby is an indispensable guide.

Summary of Thanks for the Feedback – [Review Keypoints and Take-aways]

Download Summary of Thanks for the Feedback – [Review Keypoints and Take-aways] PDF Online Free

Author :
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis Summary of Thanks for the Feedback – [Review Keypoints and Take-aways] by : PenZen Summaries

Download or read book Summary of Thanks for the Feedback – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-28 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of Thanks for the Feedback – The Science and Art of Receiving Feedback Well presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of I am grateful for the Learning from other people and their experiences, whether at work or at home, is what feedback is all about. It sheds light on the various kinds of feedback as well as their importance, as well as how you can take any kind of feedback in a positive, constructive way, and use it to better yourself in your career and in your relationships. Thanks for the Feedback summary includes the key points and important takeaways from the book Thanks for the Feedback by Douglas Stone, Sheila Heen. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Writing to Be Understood

Download Writing to Be Understood PDF Online Free

Author :
Publisher : Cuesta Park Consulting
ISBN 13 : 0999624830
Total Pages : 184 pages
Book Rating : 4.9/5 (996 download)

DOWNLOAD NOW!


Book Synopsis Writing to Be Understood by : Anne Janzer

Download or read book Writing to Be Understood written by Anne Janzer and published by Cuesta Park Consulting. This book was released on 2018-08-09 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered what makes your favorite nonfiction books so compelling, understandable, or enjoyable to read? They connect with you, as a reader. This book will help you recognize and apply the methods of your favorite writers to your own work. Writing To Be Understood is the thinking writer's guide to effective nonfiction writing techniques, such as: - Using analogies effectively to illustrate unseen concepts - Appealing to the reader's innate curiosity - Balancing humility with credibility For each topic, the book combines insights from cognitive science with advice from writers and expert practitioners in fields of psychology, technology, economics, medicine, policy, and more. Whether you're an expert trying to communicate with a mainstream audience or a nonfiction writer hoping to reach more people, Writing to be Understood will help you expand the impact of your words. Gold medal winner, 2019 Independent Publisher Book Awards

Stepmonster

Download Stepmonster PDF Online Free

Author :
Publisher : HarperCollins
ISBN 13 : 0547394314
Total Pages : 333 pages
Book Rating : 4.5/5 (473 download)

DOWNLOAD NOW!


Book Synopsis Stepmonster by : Wednesday Martin

Download or read book Stepmonster written by Wednesday Martin and published by HarperCollins. This book was released on 2011-01-21 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: An honest and groundbreaking guide to understanding the complicated emotions that develop between stepmothers and children. When faced with often overwhelming challenges, what woman with stepchildren is unfamiliar with that “stepmonster” feeling? Half of all women in the United States will live with or marry a man with children. To guide women new to this role—and empower those who are struggling with it—Wednesday Martin draws upon her own experience as a stepmother. She's frank about the harrowing process of becoming a stepmother, she considers the myths and realities of being married to a man with children, and she counteracts the cultural notion that stepmothers are solely responsible for the problems that often develop. Along the way, she interviews other stepmothers and stepchildren and offers up fascinating insights from literature, anthropology, psychology, and evolutionary biology that explain the little-understood realities of this unique parent-child relationship and—in an unexpected twist—shows why the myth of the Wicked Stepmother is the single best tool for understanding who real stepmothers are and how they feel.

Summary of The Whole-Brain Child – [Review Keypoints and Take-aways]

Download Summary of The Whole-Brain Child – [Review Keypoints and Take-aways] PDF Online Free

Author :
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis Summary of The Whole-Brain Child – [Review Keypoints and Take-aways] by : PenZen Summaries

Download or read book Summary of The Whole-Brain Child – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-28 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of The Whole-Brain Child – 12 Revolutionary Strategies to Nurture Your Child’s Developing Mind presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The Whole-Brain Child, which was published in 2011, is a manual for parents that explains how children's minds work. The information contained in these ideas will explain how you can assist your child in integrating various facets of his or her brain and developing into a mentally well-rounded human being. The Whole-Brain Child summary includes the key points and important takeaways from the book The Whole-Brain Child by Daniel J. Siegel & Tina Payne Bryson. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Summary of Reclaim Your Brain – [Review Keypoints and Take-aways]

Download Summary of Reclaim Your Brain – [Review Keypoints and Take-aways] PDF Online Free

Author :
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis Summary of Reclaim Your Brain – [Review Keypoints and Take-aways] by : PenZen Summaries

Download or read book Summary of Reclaim Your Brain – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-29 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of Reclaim Your Brain – How to Calm Your Thoughts, Heal Your Mind and Bring Your Life Back Under Control presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of In the 2015 film, "Reclaim Your Brain," the topic of how imbalances and peculiarities in the human brain can lead to more serious issues like anxiety, depression, or addiction is discussed. These ideas explain the biological roots of these problems as well as what you can do to overcome them and get your brain back in order so that you can get on with your life. Reclaim Your Brain summary includes the key points and important takeaways from the book Reclaim Your Brain by Joseph A. Annibali, M.D.. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Thinking, Fast and Slow

Download Thinking, Fast and Slow PDF Online Free

Author :
Publisher : Farrar, Straus and Giroux
ISBN 13 : 1429969350
Total Pages : 511 pages
Book Rating : 4.4/5 (299 download)

DOWNLOAD NOW!


Book Synopsis Thinking, Fast and Slow by : Daniel Kahneman

Download or read book Thinking, Fast and Slow written by Daniel Kahneman and published by Farrar, Straus and Giroux. This book was released on 2011-10-25 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Major New York Times Bestseller *More than 2.6 million copies sold *One of The New York Times Book Review's ten best books of the year *Selected by The Wall Street Journal as one of the best nonfiction books of the year *Presidential Medal of Freedom Recipient *Daniel Kahneman's work with Amos Tversky is the subject of Michael Lewis's best-selling The Undoing Project: A Friendship That Changed Our Minds In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, world-famous psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Topping bestseller lists for almost ten years, Thinking, Fast and Slow is a contemporary classic, an essential book that has changed the lives of millions of readers.

Beyond the Sling

Download Beyond the Sling PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 145161800X
Total Pages : 274 pages
Book Rating : 4.4/5 (516 download)

DOWNLOAD NOW!


Book Synopsis Beyond the Sling by : Mayim Bialik

Download or read book Beyond the Sling written by Mayim Bialik and published by Simon and Schuster. This book was released on 2012-03-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author describes how she forged positive relationships with her sons through Attachment Parenting practices, sharing advice on how to address a child's needs without resorting to pop culture trends.

Digital Minimalism

Download Digital Minimalism PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0525536515
Total Pages : 305 pages
Book Rating : 4.5/5 (255 download)

DOWNLOAD NOW!


Book Synopsis Digital Minimalism by : Cal Newport

Download or read book Digital Minimalism written by Cal Newport and published by Penguin. This book was released on 2019-02-05 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times, Wall Street Journal, Publishers Weekly, and USA Today bestseller "Newport is making a bid to be the Marie Kondo of technology: someone with an actual plan for helping you realize the digital pursuits that do, and don't, bring value to your life."--Ezra Klein, Vox Minimalism is the art of knowing how much is just enough. Digital minimalism applies this idea to our personal technology. It's the key to living a focused life in an increasingly noisy world. In this timely and enlightening book, the bestselling author of Deep Work introduces a philosophy for technology use that has already improved countless lives. Digital minimalists are all around us. They're the calm, happy people who can hold long conversations without furtive glances at their phones. They can get lost in a good book, a woodworking project, or a leisurely morning run. They can have fun with friends and family without the obsessive urge to document the experience. They stay informed about the news of the day, but don't feel overwhelmed by it. They don't experience "fear of missing out" because they already know which activities provide them meaning and satisfaction. Now, Newport gives us a name for this quiet movement, and makes a persuasive case for its urgency in our tech-saturated world. Common sense tips, like turning off notifications, or occasional rituals like observing a digital sabbath, don't go far enough in helping us take back control of our technological lives, and attempts to unplug completely are complicated by the demands of family, friends and work. What we need instead is a thoughtful method to decide what tools to use, for what purposes, and under what conditions. Drawing on a diverse array of real-life examples, from Amish farmers to harried parents to Silicon Valley programmers, Newport identifies the common practices of digital minimalists and the ideas that underpin them. He shows how digital minimalists are rethinking their relationship to social media, rediscovering the pleasures of the offline world, and reconnecting with their inner selves through regular periods of solitude. He then shares strategies for integrating these practices into your life, starting with a thirty-day "digital declutter" process that has already helped thousands feel less overwhelmed and more in control. Technology is intrinsically neither good nor bad. The key is using it to support your goals and values, rather than letting it use you. This book shows the way.

Rewire

Download Rewire PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0147516323
Total Pages : 306 pages
Book Rating : 4.1/5 (475 download)

DOWNLOAD NOW!


Book Synopsis Rewire by : Richard O'Connor

Download or read book Rewire written by Richard O'Connor and published by Penguin. This book was released on 2015-07-21 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling author of Undoing Depression offers a brain-based guide to permanently ending bad habits Richard O’Connor’s bestselling book Undoing Depression has become a touchstone in the field, helping thousands of therapists and patients overcome depressive patterns. In Rewire, O’Connor expands those ideas, showing how we actually have two brains—a conscious deliberate self and an automatic self that makes most of our decisions—and how we can train the latter to ignore distractions, withstand temptations, and interrupt reflexive, self-sabotaging responses. Rewire gives readers a road–map to overcoming the most common self-destructive habits, including procrastination, excessive worrying, internet addiction, overeating, risk-taking, and self-medication, among others. By learning valuable skills and habits—including mindfulness, self-control, confronting fear, and freeing yourself from mindless guilt—we can open ourselves to vastly more successful, productive, and happy lives.

The Circle

Download The Circle PDF Online Free

Author :
Publisher : Vintage
ISBN 13 : 0385351402
Total Pages : 404 pages
Book Rating : 4.3/5 (853 download)

DOWNLOAD NOW!


Book Synopsis The Circle by : Dave Eggers

Download or read book The Circle written by Dave Eggers and published by Vintage. This book was released on 2013-10-08 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTERNATIONAL BESTSELLER • A bestselling dystopian novel that tackles surveillance, privacy and the frightening intrusions of technology in our lives—a “compulsively readable parable for the 21st century” (Vanity Fair). When Mae Holland is hired to work for the Circle, the world’s most powerful internet company, she feels she’s been given the opportunity of a lifetime. The Circle, run out of a sprawling California campus, links users’ personal emails, social media, banking, and purchasing with their universal operating system, resulting in one online identity and a new age of civility and transparency. As Mae tours the open-plan office spaces, the towering glass dining facilities, the cozy dorms for those who spend nights at work, she is thrilled with the company’s modernity and activity. There are parties that last through the night, there are famous musicians playing on the lawn, there are athletic activities and clubs and brunches, and even an aquarium of rare fish retrieved from the Marianas Trench by the CEO. Mae can’t believe her luck, her great fortune to work for the most influential company in the world—even as life beyond the campus grows distant, even as a strange encounter with a colleague leaves her shaken, even as her role at the Circle becomes increasingly public. What begins as the captivating story of one woman’s ambition and idealism soon becomes a heart-racing novel of suspense, raising questions about memory, history, privacy, democracy, and the limits of human knowledge.

The Storytelling Edge

Download The Storytelling Edge PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119483476
Total Pages : 111 pages
Book Rating : 4.1/5 (194 download)

DOWNLOAD NOW!


Book Synopsis The Storytelling Edge by : Shane Snow

Download or read book The Storytelling Edge written by Shane Snow and published by John Wiley & Sons. This book was released on 2018-01-15 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" —Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries." —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once." —Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.