Summary Of The Brand Gap Review Keypoints And Take Aways

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Summary of The Brand Gap – [Review Keypoints and Take-aways]

Author : PenZen Summaries
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of The Brand Gap – [Review Keypoints and Take-aways] by : PenZen Summaries

Download or read book Summary of The Brand Gap – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-28 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of The Brand Gap – How to Bridge the Distance Between Business Strategy and Design presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of You'll get the inside scoop on how a powerful brand can give your company an advantage in the marketplace by reading The Brand Gap. When you read this book and learn how to put into practise the five branding disciplines that are described in it, you will realise that by bridging the gap between strategy and creativity, you will be able to create an irresistible brand that will get customers to take notice of your business. The Brand Gap summary includes the key points and important takeaways from the book The Brand Gap by Marty Neumeier. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Summary of The 22 Immutable Laws of Marketing – [Review Keypoints and Take-aways]

Author : PenZen Summaries
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of The 22 Immutable Laws of Marketing – [Review Keypoints and Take-aways] by : PenZen Summaries

Download or read book Summary of The 22 Immutable Laws of Marketing – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-28 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of The 22 Immutable Laws of Marketing – Violate Them At Your Own Risk! presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of You will be equipped with the knowledge necessary to construct effective marketing strategies after reading The 22 Immutable Laws of Marketing . These ideas show you how to avoid common mistakes while ensuring that your marketing push will stand fast against the toughest competition by utilising examples from the real world and providing you with practical information. The 22 Immutable Laws of Marketing summary includes the key points and important takeaways from the book The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Summary of The Little Book of Common Sense Investing – [Review Keypoints and Take-aways]

Author : PenZen Summaries
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of The Little Book of Common Sense Investing – [Review Keypoints and Take-aways] by : PenZen Summaries

Download or read book Summary of The Little Book of Common Sense Investing – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-10-19 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of The Little Book of Common Sense Investing – The Only Way to Guarantee Your Fair Share of Stock Market Returns presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The Little Book of Common Sense Investing offers a comprehensive analysis of two distinct types of investments, namely actively managed funds and index funds. These arrows explain why it is preferable to invest one's money in a low-cost index fund rather than making risky investments in high-cost wheeling-and-dealing mutual funds. Index funds are less expensive than other types of mutual funds. The Little Book of Common Sense Investing summary includes the key points and important takeaways from the book The Little Book of Common Sense Investing by John C. Bogle. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Better, Simpler Strategy

Author : Felix Oberholzer-Gee
Publisher : Harvard Business Press
ISBN 13 : 1633699706
Total Pages : 348 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Better, Simpler Strategy by : Felix Oberholzer-Gee

Download or read book Better, Simpler Strategy written by Felix Oberholzer-Gee and published by Harvard Business Press. This book was released on 2021-04-20 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of the best strategy books of 2021 by strategy+business Get to better, more effective strategy. In nearly every business segment and corner of the world economy, the most successful companies dramatically outperform their rivals. What is their secret? In Better, Simpler Strategy, Harvard Business School professor Felix Oberholzer-Gee shows how these companies achieve more by doing less. At a time when rapid technological change and global competition conspire to upend traditional ways of doing business, these companies pursue radically simplified strategies. At a time when many managers struggle not to drown in vast seas of projects and initiatives, these businesses follow simple rules that help them select the few ideas that truly make a difference. Better, Simpler Strategy provides readers with a simple tool, the value stick, which every organization can use to make its strategy more effective and easier to execute. Based on proven financial mechanics, the value stick helps executives decide where to focus their attention and how to deepen the competitive advantage of their business. How does the value stick work? It provides a way of measuring the two fundamental forces that lead to value creation and increased financial success—the customer's willingness-to-pay and the employee's willingness-to-sell their services to the business. Companies that win, Oberholzer-Gee shows, create value for customers by raising their willingness-to-pay, and they provide value for talent by lowering their willingness-to-sell. The approach, proven in practice, is entirely data driven and uniquely suited to be cascaded throughout the organization. With many useful visuals and examples across industries and geographies, Better, Simpler Strategy explains how these two key measures enable firms to gauge and improve their strategies and operations. Based on the author's sought-after strategy course, this book is your must-have guide for making better strategic decisions.

The Brand Flip

Author : Marty Neumeier
Publisher : New Riders
ISBN 13 : 0134172973
Total Pages : 196 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis The Brand Flip by : Marty Neumeier

Download or read book The Brand Flip written by Marty Neumeier and published by New Riders. This book was released on 2015-07-24 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?

CAD Monkeys, Dinosaur Babies, and T-Shaped People

Author : Warren Berger
Publisher : Penguin
ISBN 13 : 1101478063
Total Pages : 439 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis CAD Monkeys, Dinosaur Babies, and T-Shaped People by : Warren Berger

Download or read book CAD Monkeys, Dinosaur Babies, and T-Shaped People written by Warren Berger and published by Penguin. This book was released on 2010-12-28 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illuminating journey through today's fascinating world of design. What can we learn from the ways great designers think-and how can it improve our lives? In CAD Monkeys, Dinosaur Babies, and T-Shaped People Warren Berger, in collaboration with celebrated designer Bruce Mau, revolutionizes our understanding of design and unlocks the secrets of the trade. Looking to the creative problem-solving work of design professionals, Berger reveals that design is a mindset, a way of looking at the world with an eye toward improving it. The practice of design-thinking opens readers to their innate capacity for reimagining the world around them.

How Brands Grow

Author : Byron Sharp
Publisher : OUP Australia & New Zealand
ISBN 13 : 9780195573565
Total Pages : 246 pages
Book Rating : 4.5/5 (735 download)

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Book Synopsis How Brands Grow by : Byron Sharp

Download or read book How Brands Grow written by Byron Sharp and published by OUP Australia & New Zealand. This book was released on 2010-03-11 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.

Summary of The Long View – [Review Keypoints and Take-aways]

Author : PenZen Summaries
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of The Long View – [Review Keypoints and Take-aways] by : PenZen Summaries

Download or read book Summary of The Long View – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-29 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of The Long View – Career Strategies to Start Strong, Reach High, and Go Far presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The Long View is a reliable resource for constructing a career that is both long-lasting and meaningful. You can get yourself started in the right direction by accumulating a set of valuable skills, building a powerful personal network, and, most importantly, achieving a healthy balance between your work and your personal life. Work doesn't have to be a source of misery, and it's never too late to find a vocation that can be personally and monetarily satisfying. The Long View summary includes the key points and important takeaways from the book The Long View by Brian Fetherstonhaugh. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Measure What Matters

Author : John Doerr
Publisher : Penguin
ISBN 13 : 052553623X
Total Pages : 322 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Measure What Matters by : John Doerr

Download or read book Measure What Matters written by John Doerr and published by Penguin. This book was released on 2018-04-24 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times Bestseller Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive. In the fall of 1999, John Doerr met with the founders of a start-up whom he'd just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They'd have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered. Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove ("the greatest manager of his or any era") drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove's brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked. In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone's goals, from entry level to CEO, are transparent to the entire organization. The benefits are profound. OKRs surface an organization's most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention. In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

Summary of Marty Neumeier's The Brand Gap

Author : Everest Media,
Publisher : Everest Media LLC
ISBN 13 : 1669384942
Total Pages : 13 pages
Book Rating : 4.6/5 (693 download)

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Book Synopsis Summary of Marty Neumeier's The Brand Gap by : Everest Media,

Download or read book Summary of Marty Neumeier's The Brand Gap written by Everest Media, and published by Everest Media LLC. This book was released on 2022-04-15T22:59:00Z with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The three little questions are a litmus test for what makes you different, what gives your company its raison d’etre. A good example of a company that understands differentiation is John Deere, which makes farm tractors and related equipment. #2 The human brain is a filter that protects us from the vast amount of irrelevant information that surrounds us every day. It learns to tell things apart by comparing them to data from earlier experiences. #3 The shift from a one-size-fits-all economy to a mass-customization economy has led to the attention of marketing shifting from features to benefits to experience to tribal identification. #4 We need divisions just as much as we need ways to transcend them. Without barriers, there would be no safety against war, disease, natural disaster, or a feeling of alienation. The faster globalism removes barriers, the faster people erect new ones.

Summary of Breaking The Page – [Review Keypoints and Take-aways]

Author : PenZen Summaries
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of Breaking The Page – [Review Keypoints and Take-aways] by : PenZen Summaries

Download or read book Summary of Breaking The Page – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-10-20 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of Breaking The Page – Transforming Books and the Reading Experience presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The documentary Breaking the Page from 2014 investigates the new opportunities that ebooks present to readers. You will gain an understanding of the distinctions between traditional books and ebooks as you progress through this series of blinks. You will also gain an understanding of why we need to rethink what a book is in order to make the most of the capabilities offered by the digital world. Breaking The Page summary includes the key points and important takeaways from the book Breaking The Page by Peter Meyers. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Summary of Reach Out – [Review Keypoints and Take-aways]

Author : PenZen Summaries
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of Reach Out – [Review Keypoints and Take-aways] by : PenZen Summaries

Download or read book Summary of Reach Out – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-28 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of Reach Out – The Simple Strategy You Need to Expand Your Network and Increase Your Influence presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of Reach Out , written by Molly Beck, is an easy-to-follow guide that teaches you how to advance your professional goals by interacting with more people and broadening your professional network. In this book, Beck guides the reader through the proper and improper ways to reach out, as well as provides helpful examples of how to make the most effective use of this strategy. Reach Out summary includes the key points and important takeaways from the book Reach Out by Molly Beck. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Gen Z Effect

Author : Tom Koulopoulos
Publisher : Routledge
ISBN 13 : 1351861743
Total Pages : 270 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Gen Z Effect by : Tom Koulopoulos

Download or read book Gen Z Effect written by Tom Koulopoulos and published by Routledge. This book was released on 2016-11-03 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most profound changes in business and society is the emergence of the post-Millennial generation, Gen Z. While every new generation has faced its share of disruption in technology, economics, politics and society, no other generation in the history of mankind has had the ability to connect every human being on the planet to each other and in the process to provide the opportunity for each person to be fully educated, socially and economically engaged. What might this mean for business, markets, and educational institutions in the future? In this revolutionary new book, The Gen Z Effect: The Six Forces Shaping the Future of Business, authors Tom Koulopoulos and Dan Keldsen delve into a vision of the future where disruptive invention and reinvention is the acknowledged norm, touching almost every aspect of how we work, live and play. From radical new approaches to marketing and manufacturing to the potential obliteration of intellectual property and the shift to mass innovation, to the decimation of our oldest learning institutions through open source and adaptive learning, The Gen Z Effect provides a mind-bending view of why we will need to embrace Gen Z as the last, best hope for taking on the world's biggest challenges and opportunities, and how you can prepare yourself and your business for the greatest era of disruption, prosperity, and progress the world has ever experienced.

The Choice Factory

Author : Richard Shotton
Publisher : Harriman House Limited
ISBN 13 : 0857196103
Total Pages : 111 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis The Choice Factory by : Richard Shotton

Download or read book The Choice Factory written by Richard Shotton and published by Harriman House Limited. This book was released on 2018-02-12 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.

The Psychology of Selling

Author : Brian Tracy
Publisher : Thomas Nelson Inc
ISBN 13 : 0785288066
Total Pages : 240 pages
Book Rating : 4.7/5 (852 download)

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Book Synopsis The Psychology of Selling by : Brian Tracy

Download or read book The Psychology of Selling written by Brian Tracy and published by Thomas Nelson Inc. This book was released on 2006-06-20 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

Analysis & Review of the Power of Moments

Author : Fastreads
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781984373175
Total Pages : 26 pages
Book Rating : 4.3/5 (731 download)

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Book Synopsis Analysis & Review of the Power of Moments by : Fastreads

Download or read book Analysis & Review of the Power of Moments written by Fastreads and published by Createspace Independent Publishing Platform. This book was released on 2018-01-31 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: PLEASE NOTE: This is a summary, analysis and review of the book and not the original book. It is meant as a supplement to, and not a replacement for, The Power of Moments. The Heath brothers team up again to propose a grand theory of what makes experiences memorable and meaningful-and how anyone can create more of these moments to fill life with more color and promise. This FastReads Analysis offers supplementary material to The Power of Moments to help you distill the key takeaways, review the book's content, and further understand the writing style and overall themes from an editorial perspective. Whether you'd like to deepen your understanding, refresh your memory, or simply decide whether or not this book is for you, FastReads is here to help. Absorb everything you need to know in under 20 minutes! What does this FastReads Analysis Include? A synopsis of the original book Editorial Review Key takeaways & analysis from each section A short bio of the author Supplementary Info & Recommended Reading About the Original Book: In The Power of Moments, Chip and Dan Heath observe that extraordinary experiences-the ones that are forever embedded in our memories or that change the trajectory of our lives-have at least one of four elements: elevation, insight, pride, and connection. In addition to a comprehensive explanation of these elements, the book features, at the turn of every page, captivating stories of people who have added spice and meaning to their lives by tweaking these elements. Company executives, teachers, parents, and anyone else who wants to create memorable experiences for the people who look up to them-and for themselves-will find this book an invaluable read. BEFORE YOU BUY: The purpose of this FastReads Analysis is to help you decide if it's worth the time, money and effort reading the original book (if you haven't already). FastReads has pulled out the essence-but only to help you ascertain the value of the book for yourself. This analysis is meant as a supplement to, and not a replacement for, the original book.

Work the System

Author : Sam Carpenter
Publisher : Greenleaf Book Group
ISBN 13 : 1608320529
Total Pages : 348 pages
Book Rating : 4.6/5 (83 download)

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Book Synopsis Work the System by : Sam Carpenter

Download or read book Work the System written by Sam Carpenter and published by Greenleaf Book Group. This book was released on 2011-01-10 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Simple Mindset Tweak Will Change Your Life. After a fifteen-year nightmare operating a stagnant service business, Sam Carpenter developed a down-to-earth methodology that knocked his routine eighty-hour workweek down to a single hour—while multiplying his bottom-line income more than twenty-fold. In Work the System, Carpenter reveals a profound insight and the exact uncomplicated, mechanical steps he took to turn his business and life around without turning it upside down. Once you “get” this new vision, success and serenity will come quickly. You will learn to: • Make a simple perception adjustment that will change your life forever. • See your world as a logical collection of linear systems that you can control. • Manage the systems that produce results in your business and your life. • Stop fire-killing. Become a fire-control specialist! • Maximize profit, create client loyalty, and develop enthusiastic employees who respect you. • Identify insidious “errors of omission.” • Maximize your biological and mechanical “prime time” so that you are working at optimum efficiency. • Design the life you want—and then, in the real world, quickly create it! You can keep doing what you have always done, and continue getting mediocre, unsatisfactory results. Or you can find the peace and freedom you’ve always wanted by transforming your business or corporate department into a finely tuned machine that runs on autopilot!