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Book Synopsis Summary of The Attention Merchants – [Review Keypoints and Take-aways] by : PenZen Summaries
Download or read book Summary of The Attention Merchants – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-29 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of The Attention Merchants – The Epic Scramble to Get Inside Our Heads presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The fascinating history of the advertising industry is explored in depth in the 2016 book "The Attention Merchants." These ideas will educate you on everything there is to know about the "attention industry" and provide a historical account of how advertising arrived at its current form in the modern world. The Attention Merchants summary includes the key points and important takeaways from the book The Attention Merchants by Tim Wu. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].
Download or read book The Attention Merchants written by Tim Wu and published by . This book was released on 2017-09 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Attention Merchants written by Tim Wu and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: From Tim Wu, author of the award-winning The Master Switch and who coined the phrase "net neutrality"--A revelatory look at the rise of "attention harvesting," and its transformative effect on our society and our selves. Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the "attention merchants," contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of "attention merchants" has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature-cognitive, social, and otherwise-in ways unimaginable even a generation ago. From the Hardcover edition.
Download or read book The Attention Merchants written by Tim Wu and published by . This book was released on 2017 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revelatory look at the rise of the 'attention merchants', the advertising marketeers who influence and control our consumption in ways previously unimagined
Book Synopsis The Misinformation Age by : Cailin O'Connor
Download or read book The Misinformation Age written by Cailin O'Connor and published by Yale University Press. This book was released on 2019-01-08 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Empowering and thoroughly researched, this book offers useful contemporary analysis and possible solutions to one of the greatest threats to democracy.” —Kirkus Reviews Editors’ choice, The New York Times Book Review Recommended reading, Scientific American Why should we care about having true beliefs? And why do demonstrably false beliefs persist and spread despite bad, even fatal, consequences for the people who hold them? Philosophers of science Cailin O’Connor and James Weatherall argue that social factors, rather than individual psychology, are what’s essential to understanding the spread and persistence of false beliefs. It might seem that there’s an obvious reason that true beliefs matter: false beliefs will hurt you. But if that’s right, then why is it (apparently) irrelevant to many people whether they believe true things or not? The Misinformation Age, written for a political era riven by “fake news,” “alternative facts,” and disputes over the validity of everything from climate change to the size of inauguration crowds, shows convincingly that what you believe depends on who you know. If social forces explain the persistence of false belief, we must understand how those forces work in order to fight misinformation effectively. “[The authors] deftly apply sociological models to examine how misinformation spreads among people and how scientific results get misrepresented in the public sphere.” —Andrea Gawrylewski, Scientific American “A notable new volume . . . The Misinformation Age explains systematically how facts are determined and changed—whether it is concerning the effects of vaccination on children or the Russian attack on the integrity of the electoral process.” —Roger I. Abrams, New York Journal of Books
Download or read book Rewire written by Richard O'Connor and published by Penguin. This book was released on 2015-07-21 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling author of Undoing Depression offers a brain-based guide to permanently ending bad habits Richard O’Connor’s bestselling book Undoing Depression has become a touchstone in the field, helping thousands of therapists and patients overcome depressive patterns. In Rewire, O’Connor expands those ideas, showing how we actually have two brains—a conscious deliberate self and an automatic self that makes most of our decisions—and how we can train the latter to ignore distractions, withstand temptations, and interrupt reflexive, self-sabotaging responses. Rewire gives readers a road–map to overcoming the most common self-destructive habits, including procrastination, excessive worrying, internet addiction, overeating, risk-taking, and self-medication, among others. By learning valuable skills and habits—including mindfulness, self-control, confronting fear, and freeing yourself from mindless guilt—we can open ourselves to vastly more successful, productive, and happy lives.
Book Synopsis The Great Cholesterol Myth by : Jonny Bowden
Download or read book The Great Cholesterol Myth written by Jonny Bowden and published by Fair Winds. This book was released on 2012-11-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heart disease is the #1 killer. However, traditional heart disease protocols--with their emphasis on lowering cholesterol--have it all wrong. Emerging science is showing that cholesterol levels are a poor predictor of heart disease and that standard prescriptions for lowering it, such as ineffective low-fat/high-carb diets and serious, side-effect-causing statin drugs, obscure the real causes of heart disease. Even doctors at leading institutions have been misled for years based on creative reporting of research results from pharmaceutical companies intent on supporting the $31-billion-a-year cholesterol-lowering drug industry. The Great Cholesterol Myth reveals the real culprits of heart disease, including: - Inflammation - Fibrinogen - Triglycerides - Homocysteine - Belly fat - Triglyceride to HCL ratios - High glycemic levels Bestselling health authors Jonny Bowden, Ph.D., and Stephen Sinatra, M.D. give readers a 4-part strategy based on the latest studies and clinical findings for effectively preventing, managing, and reversing heart disease, focusing on diet, exercise, supplements, and stress and anger management. Get proven, evidence-based strategies from the experts with The Great Cholesterol Myth. MYTHS VS. FACTS Myth–High cholesterol is the cause of heart disease. Fact–Cholesterol is only a minor player in the cascade of inflammation which is a cause of heart disease. Myth–High cholesterol is a predictor of heart attack. Fact–There is no correlation between cholesterol and heart attack. Myth–Lowering cholesterol with statin drugs will prolong your life. Fact–There is no data to show that statins have a significant impact on longevity. Myth–Statin drugs are safe. Fact–Statin drugs can be extremely toxic including causing death. Myth–Statin drugs are useful in men, women and the elderly. Fact–Statin drugs do the best job in middle-aged men with coronary disease. Myth–Statin drugs are useful in middle-aged men with coronary artery disease because of its impact on cholesterol. Fact–Statin drugs reduce inflammation and improve blood viscosity (thinning blood). Statins are extremely helpful in men with low HDL and coronary artery disease. Myth–Saturated fat is dangerous. Fact–Saturated fats are not dangerous. The killer fats are the transfats from partially hydrogenated oils. Myth–The higher the cholesterol, the shorter the lifespan. Fact–Higher cholesterol protects you from gastrointestinal disease, pulmonary disease and hemorrhagic stroke. Myth–A high carbohydrate diet protects you from heart disease. Fact–Simple processed carbs and sugars predispose you to heart disease. Myth–Fat is bad for your health. Fact–Monounsaturated and saturated fats protect you from metabolic syndrome. Sugar is the foe in cardiovascular disease. Myth–There is good (HDL) cholesterol and bad (LDL) cholesterol. Fact–This is over-simplistic. You must fractionate LDL and HDL to assess the components. Myth–Cholesterol causes heart disease. Fact–Cholesterol is only a theory in heart disease and only the small component of LP(a) or “bb shot” LDL predisposes one to oxidation and inflammation.
Download or read book Touching the Rock written by John Hull and published by Vintage. This book was released on 1992-06-02 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a foreword by Oliver Sacks Shortly after John Hull went blind, after years of struggling with failing vision, he had a dream in which he was trapped on a sinking ship, submerging into another, unimaginable world. The power of this calmly eloquent, intensely perceptive memoir lies in its thorough navigation of the world of blindness—a world in which stairs are safe and snow is frightening, where food and sex lose much of their allure and playing with one's child may be agonizingly difficult. As he describes the ways in which blindness shapes his experience of his wife and children, of strangers helpful and hostile, and, above all, of his God, Hull becomes a witness in the highest, true sense. Touching the Rock is a book that will instruct, move, and profoundly transform anyone who reads it.
Book Synopsis Legal Systems Very Different from Ours by : Peter Leeson
Download or read book Legal Systems Very Different from Ours written by Peter Leeson and published by Independently Published. This book was released on 2019-01-09 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at thirteen different legal systems, ranging from Imperial China to modern Amish: how they worked, what problems they faced, how they dealt with them. Some chapters deal with a single legal system, others with topics relevant to several, such as problems with law based on divine revelation or how systems work in which law enforcement is private and decentralized. The book's underlying assumption is that all human societies face the same problems, deal with them in an interesting variety of different ways, are all the work of grown-ups, hence should all be taken seriously. It ends with a chapter on features of past legal systems that a modern system might want to borrow.
Book Synopsis Thou Shall Prosper by : Daniel E. Lapin
Download or read book Thou Shall Prosper written by Daniel E. Lapin and published by John Wiley & Sons. This book was released on 2002-09-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on personal finance and creating wealth based on the principles of Jewish tradition.
Book Synopsis Legal Orientalism by : Teemu Ruskola
Download or read book Legal Orientalism written by Teemu Ruskola and published by Harvard University Press. This book was released on 2013-06-03 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the Cold War ended, China has become a global symbol of disregard for human rights, while the United States has positioned itself as the world’s chief exporter of the rule of law. How did lawlessness become an axiom about Chineseness rather than a fact needing to be verified empirically, and how did the United States assume the mantle of law’s universal appeal? In a series of wide-ranging inquiries, Teemu Ruskola investigates the history of “legal Orientalism”: a set of globally circulating narratives about what law is and who has it. For example, why is China said not to have a history of corporate law, as a way of explaining its “failure” to develop capitalism on its own? Ruskola shows how a European tradition of philosophical prejudices about Chinese law developed into a distinctively American ideology of empire, influential to this day. The first Sino-U.S. treaty in 1844 authorized the extraterritorial application of American law in a putatively lawless China. A kind of legal imperialism, this practice long predated U.S. territorial colonialism after the Spanish-American War in 1898, and found its fullest expression in an American district court’s jurisdiction over the “District of China.” With urgent contemporary implications, legal Orientalism lives on in the enduring damage wrought on the U.S. Constitution by late nineteenth-century anti-Chinese immigration laws, and in the self-Orientalizing reforms of Chinese law today. In the global politics of trade and human rights, legal Orientalism continues to shape modern subjectivities, institutions, and geopolitics in powerful and unacknowledged ways.
Book Synopsis The CEO Next Door by : Elena Botelho
Download or read book The CEO Next Door written by Elena Botelho and published by Random House. This book was released on 2018-03-08 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of CMI Management Book of the Year 2019 New York Times Bestseller Wall Street Journal Bestseller Everything you thought you knew about becoming a CEO is wrong. You must graduate from an elite college or business school. In fact, only 7 percent of the CEOs of today's companies went to a top school--and 8 percent didn't graduate from college at all. Never put a foot wrong. In fact, people who have become CEOs have on average had five to seven career setbacks on their way to the top. Drawing on the biggest dataset of CEOs in the world -- in-depth analysis of 2,600 leaders, drawn from a database of 17,000 CEOs, as well as 13,000 hours of interviews -- The CEO Next Door is crammed full of myth-busting and counter-intuitive insights in what it really takes to get ahead. Discover the way actual CEOs of top companies think and behave, and the kind of traits to develop if you want to make your ambitions a reality and take your career right to the top.
Book Synopsis Imperial Twilight by : Stephen R. Platt
Download or read book Imperial Twilight written by Stephen R. Platt and published by Vintage. This book was released on 2018-05-15 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: As China reclaims its position as a world power, Imperial Twilight looks back to tell the story of the country’s last age of ascendance and how it came to an end in the nineteenth-century Opium War. As one of the most potent turning points in the country’s modern history, the Opium War has since come to stand for everything that today’s China seeks to put behind it. In this dramatic, epic story, award-winning historian Stephen Platt sheds new light on the early attempts by Western traders and missionaries to “open” China even as China’s imperial rulers were struggling to manage their country’s decline and Confucian scholars grappled with how to use foreign trade to China’s advantage. The book paints an enduring portrait of an immensely profitable—and mostly peaceful—meeting of civilizations that was destined to be shattered by one of the most shockingly unjust wars in the annals of imperial history. Brimming with a fascinating cast of British, Chinese, and American characters, this riveting narrative of relations between China and the West has important implications for today’s uncertain and ever-changing political climate.
Book Synopsis The Enneagram at Work by : Jim McPartlin
Download or read book The Enneagram at Work written by Jim McPartlin and published by St. Martin's Essentials. This book was released on 2021-09-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use the power of the Enneagram to become a more effective, capable leader The Enneagram at Work is the first book to harness the insight of the Enneagram to transform leadership in today’s workplace. A veteran of the high-profile hospitality industry with two decades of experience working with the Enneagram, author Jim McPartlin has seen firsthand the way self-awareness can radically transform leadership, strengthen teams, and spark creative solutions. From giving and accepting criticism to fostering strong mentorships and managing conflict, The Enneagram at Work will give you invaluable tools for growing and thriving in your career. For the longtime Enneagram fan or those who are just learning to identify their type, The Enneagram at Work helps readers explore the full breadth of their type, becoming aware of their blindspots in the workplace and leaning into their strengths more fully. Each chapter includes actionable exercises and practices so that readers can move from learning to doing and apply their insights in the real world.
Book Synopsis Venice, A Maritime Republic by : Frederic Chapin Lane
Download or read book Venice, A Maritime Republic written by Frederic Chapin Lane and published by JHU Press. This book was released on 1973-11 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: A history of Venice from the earliest times - Crusades - Ships and navigation - Byzantine and Gothics - Humanism - Renaissance - Merchant shipping - Scuole.
Download or read book The Price of Time written by Tim Tigner and published by . This book was released on 2019-04-11 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would your character change ...if you had all the money in the world?And all the time?Would you become a better person?Or worse?Imagine Agatha Christie meets Michael Crichton in a fast-paced, philosophical mystery thriller._______________________________________There's a secret in Silicon Valley. A discovery. An invention. One so startling and surprisingly sinister that it needs to be kept--at any price. Tim Tigner takes a step back from his bestselling Kyle Achilles series to introduce Zachary Chase and Skylar Fawkes in a fresh standalone novel that's bound to keep you glued and guessing. With secluded meetings, sudden disappearances and strange murders; secret agents, skillful assassins and sexy locations; The Price of Time is packed with fast-paced action and first-class intellectual intrigue.Propelling the thrills and perched at the middle of the mystery is one of humanity's great questions: Would finding the Fountain of Youth be a blessing?Prepare for sleep-deprived nights and skipped chores while repeating the phrase: "Just one more page."_______________________________________"Tim Tigner is the antidote of Dull." --Steve Wilson"Clever to the point where you can't put the book down." --Maryellen Crane"I defy anyone to anticipate his plot twists." --Henry Shop"Still trying to catch my breath. He is a superb storyteller." --Amy Peck"A thinking person's thriller." --Glen Robins_______________________________________Amazon named Tim Tigner an All-Star Author for being one of the most popular authors in Kindle Unlimited throughout 2018.His books are recommended for fans of David Baldacci, Lee Child's Jack Reacher, Tom Clancy's Jack Ryan, Nelson DeMille's John Corey, Vince Flynn's Mitch Rapp, Mark Greaney's Gray Man, Gregg Hurwitz's Orphan X, Robert Ludlum's Jason Bourne, John Sandford's Lucas Davenport, Daniel Silva's Gabriel Allon, Brad Taylor's Pike Logan, Brad Thor's Scot Harvath, and Dan Brown's Robert Langdon.
Download or read book Future Money written by James Robertson and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Future Money' explains in plain language and convincing detail how money is working to propel us toward the self-destruction of our species - and what we should do about it. Money is not itself the problem, but, in the way it works at present, it affects us as a diseased blood or brain system affects a living person.
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