Summary Of Sinan Arals The Hype Machine

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The Hype Machine

Author : Sinan Aral
Publisher : Currency
ISBN 13 : 0525574522
Total Pages : 417 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Hype Machine by : Sinan Aral

Download or read book The Hype Machine written by Sinan Aral and published by Currency. This book was released on 2020-09-15 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

The Hype Machine

Author : Sinan Aral
Publisher : Currency
ISBN 13 : 0525574514
Total Pages : 418 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Hype Machine by : Sinan Aral

Download or read book The Hype Machine written by Sinan Aral and published by Currency. This book was released on 2020-09-15 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

Hacking ISIS

Author : Malcolm Nance
Publisher : Simon and Schuster
ISBN 13 : 1510718931
Total Pages : 374 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis Hacking ISIS by : Malcolm Nance

Download or read book Hacking ISIS written by Malcolm Nance and published by Simon and Schuster. This book was released on 2017-04-25 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written by two of the leading terrorist experts in the world - Malcolm Nance, NBC News/MSNBC terrorism analyst and Christopher Sampson, cyber-terrorist expert. Malcolm Nance is a 35 year practitioner in Middle East Special Operations and terrorism intelligence activities. Chris Sampson is the terrorism media and cyber warfare expert for the Terror Asymmetric Project and has spent 15 years collecting and exploiting terrorism media. For two years, their Terror Asymmetrics Project has been attacking and exploiting intelligence found on ISIS Dark Web operations. Hacking ISIS will explain and illustrate in graphic detail how ISIS produces religious cultism, recruits vulnerable young people of all religions and nationalities and disseminates their brutal social media to the world. More, the book will map out the cyberspace level tactics on how ISIS spreads its terrifying content, how it distributes tens of thousands of pieces of propaganda daily and is winning the battle in Cyberspace and how to stop it in its tracks. Hacking ISIS is uniquely positioned to give an insider’s view into how this group spreads its ideology and brainwashes tens of thousands of followers to join the cult that is the Islamic State and how average computer users can engage in the removal of ISIS from the internet.

Breaking the Social Media Prism

Author : Chris Bail
Publisher : Princeton University Press
ISBN 13 : 0691241406
Total Pages : 248 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis Breaking the Social Media Prism by : Chris Bail

Download or read book Breaking the Social Media Prism written by Chris Bail and published by Princeton University Press. This book was released on 2022-09-27 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revealing look at how user behavior is powering deep social divisions online—and how we might yet defeat political tribalism on social media In an era of increasing social isolation, platforms like Facebook and Twitter are among the most important tools we have to understand each other. We use social media as a mirror to decipher our place in society but, as Chris Bail explains, it functions more like a prism that distorts our identities, empowers status-seeking extremists, and renders moderates all but invisible. Breaking the Social Media Prism challenges common myths about echo chambers, foreign misinformation campaigns, and radicalizing algorithms, revealing that the solution to political tribalism lies deep inside ourselves. Drawing on innovative online experiments and in-depth interviews with social media users from across the political spectrum, this book explains why stepping outside of our echo chambers can make us more polarized, not less. Bail takes you inside the minds of online extremists through vivid narratives that trace their lives on the platforms and off—detailing how they dominate public discourse at the expense of the moderate majority. Wherever you stand on the spectrum of user behavior and political opinion, he offers fresh solutions to counter political tribalism from the bottom up and the top down. He introduces new apps and bots to help readers avoid misperceptions and engage in better conversations with the other side. Finally, he explores what the virtual public square might look like if we could hit "reset" and redesign social media from scratch through a first-of-its-kind experiment on a new social media platform built for scientific research. Providing data-driven recommendations for strengthening our social media connections, Breaking the Social Media Prism shows how to combat online polarization without deleting our accounts.

Summary of Sinan Aral's The Hype Machine

Author : Everest Media,
Publisher : Everest Media LLC
ISBN 13 : 1669376303
Total Pages : 62 pages
Book Rating : 4.6/5 (693 download)

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Book Synopsis Summary of Sinan Aral's The Hype Machine by : Everest Media,

Download or read book Summary of Sinan Aral's The Hype Machine written by Everest Media, and published by Everest Media LLC. This book was released on 2022-03-31T22:59:00Z with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The Hype Machine is a machine that connects us in a worldwide communication network, exchanging trillions of messages a day. It was designed to stimulate our neurological impulses and draw us in, but it also persuades us to change how we shop, vote, and exercise. #2 The debate about what happened in Crimea continues today. Russia denies it was an annexation, while many consider it a hostile encroachment by a foreign power. In just ten days, the region was flipped from one sovereignty to another with hardly any noise. #3 The information operation in Crimea was extremely sophisticated, and social media was essential in framing the reality of what happened there. If this was an annexation, NATO would have to respond. But if this was an accession, overwhelmingly supported by the Crimean people, intervention would be harder to justify. #4 I had to take a detour to explain how I understand the events that transpired in Ukraine. In 2016, I was working on a research project with my colleagues Soroush Vosoughi and Deb Roy at MIT, in Cambridge, Massachusetts, on the spread of fake news online. We found that false news diffused significantly farther, faster, deeper, and more broadly than the truth.

Tweeting to Power

Author : Jason Gainous
Publisher : Oxford University Press, USA
ISBN 13 : 0199965099
Total Pages : 207 pages
Book Rating : 4.1/5 (999 download)

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Book Synopsis Tweeting to Power by : Jason Gainous

Download or read book Tweeting to Power written by Jason Gainous and published by Oxford University Press, USA. This book was released on 2014 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using theory and data, Gainous and Wagner illustrate how online social media is bypassing traditional media and creating new forums for the exchange of political information and campaigning.

The Content Trap

Author : Bharat Anand
Publisher : Random House Group
ISBN 13 : 0812995384
Total Pages : 464 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis The Content Trap by : Bharat Anand

Download or read book The Content Trap written by Bharat Anand and published by Random House Group. This book was released on 2016-10-18 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: “My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal

Making the News

Author : Amber E. Boydstun
Publisher : University of Chicago Press
ISBN 13 : 022606560X
Total Pages : 275 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis Making the News by : Amber E. Boydstun

Download or read book Making the News written by Amber E. Boydstun and published by University of Chicago Press. This book was released on 2013-08-26 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media attention can play a profound role in whether or not officials act on a policy issue, but how policy issues make the news in the first place has remained a puzzle. Why do some issues go viral and then just as quickly fall off the radar? How is it that the media can sustain public interest for months in a complex story like negotiations over Obamacare while ignoring other important issues in favor of stories on “balloon boy?” With Making the News, Amber Boydstun offers an eye-opening look at the explosive patterns of media attention that determine which issues are brought before the public. At the heart of her argument is the observation that the media have two modes: an “alarm mode” for breaking stories and a “patrol mode” for covering them in greater depth. While institutional incentives often initiate alarm mode around a story, they also propel news outlets into the watchdog-like patrol mode around its policy implications until the next big news item breaks. What results from this pattern of fixation followed by rapid change is skewed coverage of policy issues, with a few receiving the majority of media attention while others receive none at all. Boydstun documents this systemic explosiveness and skew through analysis of media coverage across policy issues, including in-depth looks at the waxing and waning of coverage around two issues: capital punishment and the “war on terror.” Making the News shows how the seemingly unpredictable day-to-day decisions of the newsroom produce distinct patterns of operation with implications—good and bad—for national politics.

The Society of the Selfie

Author : Jeremiah Morelock
Publisher : University of Westminster Press
ISBN 13 : 1914386264
Total Pages : 191 pages
Book Rating : 4.9/5 (143 download)

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Book Synopsis The Society of the Selfie by : Jeremiah Morelock

Download or read book The Society of the Selfie written by Jeremiah Morelock and published by University of Westminster Press. This book was released on 2021-12-14 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how the Internet is connected to the global crisis of liberal democracy. Today, self-promotion is at the heart of many human relationships. The selfie is not just a social media gesture people love to hate. It is also a symbol of social reality in the age of the Internet. Through social media people have new ways of rating and judging themselves and one another, via metrics such as likes, shares, followers and friends. There are new thirsts for authenticity, outlets for verbal aggression, and social problems. Social media culture and neoliberalism dovetail and amplify one another, feeding social estrangement. With neoliberalism, psychosocial wounds are agitated and authoritarianism is provoked. Yet this new sociality also inspires resistance and political mobilisation. Illustrating ideas and trends with examples from news and popular culture, the book outlines and applies theories from Debord, Foucault, Fromm, Goffman, and Giddens, among others. Topics covered include the global history of communication technologies, personal branding, echo chamber effects, alienation and fear of abnormality. Information technologies provide channels for public engagement where extreme ideas reach farther and faster than ever before, and political differences are widened and inflamed. They also provide new opportunities for protest and resistance.

Translating Empire

Author : Sophus A. Reinert
Publisher : Harvard University Press
ISBN 13 : 0674063236
Total Pages : 454 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis Translating Empire by : Sophus A. Reinert

Download or read book Translating Empire written by Sophus A. Reinert and published by Harvard University Press. This book was released on 2011-10-17 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Historians have traditionally used the discourses of free trade and laissez faire to explain the development of political economy during the Enlightenment. But from Sophus Reinert’s perspective, eighteenth-century political economy can be understood only in the context of the often brutal imperial rivalries then unfolding in Europe and its former colonies and the positive consequences of active economic policy. The idea of economic emulation was the prism through which philosophers, ministers, reformers, and even merchants thought about economics, as well as industrial policy and reform, in the early modern period. With the rise of the British Empire, European powers and others sought to selectively emulate the British model. In mapping the general history of economic translations between 1500 and 1849, and particularly tracing the successive translations of the Bristol merchant John Cary’s seminal 1695 Essay on the State of England, Reinert makes a compelling case for the way that England’s aggressively nationalist policies, especially extensive tariffs and other intrusive market interventions, were adopted in France, Italy, Germany, and Scandinavia before providing the blueprint for independence in the New World. Relatively forgotten today, Cary’s work served as the basis for an international move toward using political economy as the prime tool of policymaking and industrial expansion. Reinert’s work challenges previous narratives about the origins of political economy and invites the current generation of economists to reexamine the foundations, and future, of their discipline.

Trustworthy Online Controlled Experiments

Author : Ron Kohavi
Publisher : Cambridge University Press
ISBN 13 : 1108590098
Total Pages : 291 pages
Book Rating : 4.1/5 (85 download)

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Book Synopsis Trustworthy Online Controlled Experiments by : Ron Kohavi

Download or read book Trustworthy Online Controlled Experiments written by Ron Kohavi and published by Cambridge University Press. This book was released on 2020-04-02 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting numbers is easy; getting numbers you can trust is hard. This practical guide by experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate innovation using trustworthy online controlled experiments, or A/B tests. Based on practical experiences at companies that each run more than 20,000 controlled experiments a year, the authors share examples, pitfalls, and advice for students and industry professionals getting started with experiments, plus deeper dives into advanced topics for practitioners who want to improve the way they make data-driven decisions. Learn how to • Use the scientific method to evaluate hypotheses using controlled experiments • Define key metrics and ideally an Overall Evaluation Criterion • Test for trustworthiness of the results and alert experimenters to violated assumptions • Build a scalable platform that lowers the marginal cost of experiments close to zero • Avoid pitfalls like carryover effects and Twyman's law • Understand how statistical issues play out in practice.

The Democracy Manifesto

Author : Wayne Waxman
Publisher : Rowman & Littlefield
ISBN 13 : 1793653992
Total Pages : 199 pages
Book Rating : 4.7/5 (936 download)

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Book Synopsis The Democracy Manifesto by : Wayne Waxman

Download or read book The Democracy Manifesto written by Wayne Waxman and published by Rowman & Littlefield. This book was released on 2022-01-20 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Democracy Manifesto is about how to recreate democracy by replacing elections with government that is truly of, by and for the people. Written in engaging and accessible dialogue form, the book argues that the only truly democratic system of government is one in which decision-makers are selected randomly (by sortition) from the population at large, operating much the way trial juries do today, but 100% online, enabling people to govern together even across great distances. Sortition has a storied history but what sets The Democracy Manifesto apart is its comprehensive account of how it can be implemented not only across all sectors and levels of government, but throughout society as well, including the democratization of mass media, corporations, banks, and other large institutions. The resulting Sortitive Representative Democracy (SRD) is the true heir to ancient Greek democracy, and the only means of ensuring ‘we the people’ are represented by our fellow citizens rather than by the revolving groups of elites that dominate electoral systems. In the process, the book grapples with myriad hot topics including economic issues, international relations, indigenous rights, environmentalism and more.

Fake News and the Manipulation of Public Opinion

Author : Carla Mooney
Publisher : Referencepoint Press
ISBN 13 : 9781682825396
Total Pages : 0 pages
Book Rating : 4.8/5 (253 download)

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Book Synopsis Fake News and the Manipulation of Public Opinion by : Carla Mooney

Download or read book Fake News and the Manipulation of Public Opinion written by Carla Mooney and published by Referencepoint Press. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fake news is not new but, thanks to the Internet and social media, it is spreading faster and farther than ever before. Fabricated stories are creating doubt and confusion and easing the way for the manipulation of public opinion. In some cases, websites and news articles are designed to confuse people into thinking that they are looking at trusted sources and factual stories. In other cases, the label fake news serves as a tool for discrediting unflattering accounts or opposing points of view. The result in all cases is public confusion that, many argue, threatens the foundations of democracy. Fake News and the Manipulation of Public Opinion presents a balanced but realistic view of what has been taking place, how, and why. It examines both the consequences of these actions and the efforts being made at all levels of society to end this problem.

Debunk It!

Author : John Grant
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 1936976684
Total Pages : 290 pages
Book Rating : 4.9/5 (369 download)

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Book Synopsis Debunk It! by : John Grant

Download or read book Debunk It! written by John Grant and published by Houghton Mifflin Harcourt. This book was released on 2015-02-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uses modern headline examples to explain how to identify bad evidence and poor arguments, summarizing the rhetorical tricks people use to sway public opinion in a range of fields.

What's Left of the World

Author : David J. Blacker
Publisher : John Hunt Publishing
ISBN 13 : 1789040116
Total Pages : 241 pages
Book Rating : 4.7/5 (89 download)

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Book Synopsis What's Left of the World by : David J. Blacker

Download or read book What's Left of the World written by David J. Blacker and published by John Hunt Publishing. This book was released on 2019-05-31 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1960, Paul Goodman argued that the Fordist system that treated people as mere cogs in a machine had created a profound unhappiness in young people and in American society as a whole. More than half a century later, professor David Blacker recognizes that decades of neoliberalism have pushed young people beyond unhappiness and into a collective identity crisis. Overall, Americans no longer feel needed to do jobs that had previously anchored them in society and are becoming disconnected and purposeless. The proliferation of new identities, based not on work but on consumption, is symptomatic of neoliberalism and its hyper-commodification and deregulation of everyday life.

Education: A Manifesto for Change

Author : Richard Gerver
Publisher : Bloomsbury Publishing
ISBN 13 : 1472962389
Total Pages : 129 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Education: A Manifesto for Change by : Richard Gerver

Download or read book Education: A Manifesto for Change written by Richard Gerver and published by Bloomsbury Publishing. This book was released on 2019-04-04 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'A manifesto for change in education with collaboration, openness and optimism at its core.' Steve Munby This ground-breaking book is both a manifesto and a call to arms to inspire all those involved in education to consider new visions and values for the future of the school system. Renowned educationalist, speaker and author Richard Gerver offers an empowering vision for how education, both in the UK and internationally, can be transformed and made fit for purpose in the 21st century and beyond. Education has never been more important than it is now but the current school system lacks the continuity and longevity required to ensure young people can survive and thrive as we continue to head into the unknown. Education: A Manifesto for Change argues that students must be prepared for the lives ahead of them; they must understand how important and valuable what they learn in school will be long after they have left formal education. To facilitate this, Richard encourages educators to walk outside the school gates themselves, learning from and with people and organisations beyond their normal experiences, so they can be the catalysts of a better, more connected and more coherent future for today's children – tomorrow's adults. In this thought-provoking new book, Richard, bestselling author of Creating Tomorrow's Schools Today, shares his experiences of working with global businesses and talking education with Barack Obama, Steve Wozniak, senior managers at Google, and elite sports coaches working with Great Britain's Olympic and Paralympic teams and the English Premier League. Taking an international perspective, the book includes examples from the US, China and Colombia.

Subprime Attention Crisis

Author : Tim Hwang
Publisher : FSG Originals
ISBN 13 : 0374721246
Total Pages : 176 pages
Book Rating : 4.3/5 (747 download)

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Book Synopsis Subprime Attention Crisis by : Tim Hwang

Download or read book Subprime Attention Crisis written by Tim Hwang and published by FSG Originals. This book was released on 2020-10-13 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising—the beating heart of the internet—is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself—much like subprime mortgages—is wildly misrepresented. And if online advertising goes belly-up, the internet—and its free services—will suddenly be accessible only to those who can afford it. Deeply researched, convincing, and alarming, Subprime Attention Crisis will change the way you look at the internet, and its precarious future. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.