Summary Of Setting The Table By Danny Meyer

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Setting the Table

Author : Danny Meyer
Publisher : Harper Collins
ISBN 13 : 0061868248
Total Pages : 244 pages
Book Rating : 4.0/5 (618 download)

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Book Synopsis Setting the Table by : Danny Meyer

Download or read book Setting the Table written by Danny Meyer and published by Harper Collins. This book was released on 2009-10-13 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake Shack Seventy-five percent of all new restaurant ventures fail, and of those that do stick around, only a few become icons. Danny Meyer started Union Square Cafe when he was 27, with a good idea and hopeful investors. He is now the co-owner of a restaurant empire. How did he do it? How did he beat the odds in one of the toughest trades around? In this landmark book, Danny shares the lessons he learned developing the dynamic philosophy he calls Enlightened Hospitality. The tenets of that philosophy, which emphasize strong in-house relationships as well as customer satisfaction, are applicable to anyone who works in any business. Whether you are a manager, an executive, or a waiter, Danny’s story and philosophy will help you become more effective and productive, while deepening your understanding and appreciation of a job well done. Setting the Table is landmark a motivational work from one of our era’s most gifted and insightful business leaders.

Setting the Table

Author : Danny Meyer
Publisher : Marshall Cavendish Corporation
ISBN 13 : 9780462099255
Total Pages : 336 pages
Book Rating : 4.0/5 (992 download)

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Book Synopsis Setting the Table by : Danny Meyer

Download or read book Setting the Table written by Danny Meyer and published by Marshall Cavendish Corporation. This book was released on 2010-02-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspiring story and guide to becoming successful by one of the world's leading restauranteurs - now in paperback. Successful entrepreneur from the cut-throat restaurant business tells all - the business equivalent to Kitchen Confidential. Danny Meyer's approach is the direct opposite of received business wisdom - and it clearly works! Essential and inspiring reading for anyone interested in setting up their own business. Engaging and full of lessons - hardback edition selected by Management Today magazine as one of the best business books published in 2007 From an award-winning restauranteur comes an intimate and inspirational portrait of business well done, with hands-on advice, enlightening anecdotes, and the fascinating story of staggering success in one of the world's most unforgiving arenas. Danny Meyer is the CEO of the Union Square Hospitality Group and co-owner of eleven critically acclaimed establishments in New York, including his first, the Union Square Café, which came second in the Zagat Survey 2006 only because his Gramercy Tavern was number one. 'Any restauranteur, for that matter any businessperson or entrepreneur, should read this book. Danny Meyer runs a great business and this is a terrific book!' - Gordon Ramsay. 'Danny Meyer's marvelous book is not just about restaurants, but about how to really learn a business...... This book is full of wisdom for entrepreneurs, and for every manager' - Prof. Michael Porter, Havard Business School.

QBQ! The Question Behind the Question

Author : John G. Miller
Publisher : Penguin
ISBN 13 : 9780399152337
Total Pages : 136 pages
Book Rating : 4.1/5 (523 download)

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Book Synopsis QBQ! The Question Behind the Question by : John G. Miller

Download or read book QBQ! The Question Behind the Question written by John G. Miller and published by Penguin. This book was released on 2004-09-09 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The lack of personal accountability is a problem that has resulted in an epidemic of blame, victim thinking, complaining, and procrastination. No organization—or individual—can successfully compete in the marketplace, achieve goals and objectives, provide outstanding service, engage in exceptional teamwork, or develop people without personal accountability. John G. Miller believes that the troubles that plague organizations cannot be solved by pointing fingers and blaming others. Rather, the real solutions are found when each of us recognizes the power of personal accountability. In QBQ! The Question Behind the Question®, Miller explains how negative, ill-focused questions like “Why do we have to go through all this change?” and “Who dropped the ball?” represent a lack of personal accountability. Conversely, when we ask better questions—QBQs—such as “What can I do to contribute?” or “How can I help solve the problem?” our lives and our organizations are transformed. THE QBQ! PROMISE This remarkable and timely book provides a practical method for putting personal accountability into daily actions, with astonishing results: problems are solved, internal barriers come down, service improves, teams thrive, and people adapt to change more quickly. QBQ! is an invaluable resource for anyone seeking to learn, grow, and change. Using this tool, each of us can add tremendous worth to our organizations and to our lives by eliminating blame, victim-thinking, and procrastination. QBQ! was written more than a decade ago and has helped countless readers practice personal accountability at work and at home. This version features a new foreword, revisions and new material throughout, and a section of FAQs that the author has received over the years.

Restaurant Man

Author : Joe Bastianich
Publisher : Penguin
ISBN 13 : 1101583541
Total Pages : 342 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Restaurant Man by : Joe Bastianich

Download or read book Restaurant Man written by Joe Bastianich and published by Penguin. This book was released on 2012-05-01 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times Bestselling Book--Great gift for Foodies “The best, funniest, most revealing inside look at the restaurant biz since Anthony Bourdain’s Kitchen Confidential.” —Jay McInerney With a foreword by Mario Batali Joe Bastianich is unquestionably one of the most successful restaurateurs in America—if not the world. So how did a nice Italian boy from Queens turn his passion for food and wine into an empire? In Restaurant Man, Joe charts a remarkable journey that first began in his parents’ neighborhood eatery. Along the way, he shares fascinating stories about his establishments and his superstar chef partners—his mother, Lidia Bastianich, and Mario Batali. Ever since Anthony Bourdain whet literary palates with Kitchen Confidential, restaurant memoirs have been mainstays of the bestseller lists. Serving up equal parts rock ’n’ roll and hard-ass business reality, Restaurant Man is a compelling ragu-to-riches chronicle that foodies and aspiring restauranteurs alike will be hankering to read.

Restaurant Success by the Numbers, Second Edition

Author : Roger Fields
Publisher : Ten Speed Press
ISBN 13 : 1607745593
Total Pages : 322 pages
Book Rating : 4.6/5 (77 download)

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Book Synopsis Restaurant Success by the Numbers, Second Edition by : Roger Fields

Download or read book Restaurant Success by the Numbers, Second Edition written by Roger Fields and published by Ten Speed Press. This book was released on 2014-07-15 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond. The majority of restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! Roger Fields--money-guy, restaurant owner, and restaurant consultant--shows how eateries can get past that challenging first year and keep diners coming back for more. The only restaurant start-up guide written by a certified accountant, this book gives readers an edge when making key decisions about funding, location, hiring, menu-making, number-crunching, and turning a profit--complete with sample sales forecasts and operating budgets. This updated edition also includes strategies for capitalizing on the latest food, drink, and technology trends. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success.

The Heart of Hospitality

Author : Micah Solomon
Publisher : SelectBooks, Inc.
ISBN 13 : 159079379X
Total Pages : 191 pages
Book Rating : 4.5/5 (97 download)

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Book Synopsis The Heart of Hospitality by : Micah Solomon

Download or read book The Heart of Hospitality written by Micah Solomon and published by SelectBooks, Inc.. This book was released on 2016-10-11 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success in today’s rapidly changing hospitality industry depends on understanding the desires of guests of all ages, from seniors and boomers to the newly dominant millennial generation of travelers. Help has arrived with a compulsively-readable new standard, The Heart of Hospitality: Great Hotel and Restaurant Leaders Share Their Secrets by Micah Solomon, with a foreword by The Ritz-Carlton Hotel Company’s president and COO Herve Humler. This up-to-the-minute resource delivers the closely guarded customer experience secrets and on-trend customer service insights of today’s top hoteliers, restaurateurs, and masters of hospitality management including: Four Seasons Chairman Isadore Sharp: How to build an unsinkable company culture Union Square Hospitality Group CEO Danny Meyer: His secrets of hiring, onboarding, training, and more Tom Colicchio (Craft Restaurants, Top Chef): How to create a customer-centric customer experience in a chef-centric restaurant Virgin Hotels CEO Raul Leal: How Virgin Hotels created its innovative, future-friendly hospitality approach Ritz-Carlton President and COO Herve Humler: How to engage today’s new breed of luxury travelers Double-five-star chef and hotelier Patrick O’Connell (The Inn at Little Washington) shares the secrets of creating hospitality connections Designer David Rockwell on the secrets of building millennial-friendly restaurants and hotel spaces (W, Nobu, Andaz) that resonate with today’s travelers Restaurateur Traci Des Jardins on building a “narcissism-free” hospitality culture Legendary chef Eric Ripert’s principles of creating a great guest experiences, simultaneously within a single dining room. The Heart of Hospitality is a hospitality management resource like no other, put together by leading customer service expert Micah Solomon. Filled with exclusive, first-hand stories and wisdom from the top professionals in the industry, The Heart of Hospitality is an essential hospitality industry resource. As Ritz-Carlton President and COO Herve Humler says in his foreword to the book, “If you want to create and sustain a level of service so memorable that it becomes an unbeatable competitive advantage, you’ll find the secrets here.”

Lessons in Excellence from Charlie Trotter

Author : Paul Clarke
Publisher : Random House Digital, Inc.
ISBN 13 : 0898159083
Total Pages : 274 pages
Book Rating : 4.8/5 (981 download)

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Book Synopsis Lessons in Excellence from Charlie Trotter by : Paul Clarke

Download or read book Lessons in Excellence from Charlie Trotter written by Paul Clarke and published by Random House Digital, Inc.. This book was released on 1999 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A chef whose restaurant has been named best in the world shares his observations on how to exceed customer expectations, provide employees with motivation and leadership, and develop a successful marketing plan

Mix Shake Stir

Author : Danny Meyer
Publisher : Hachette UK
ISBN 13 : 0316073725
Total Pages : 306 pages
Book Rating : 4.3/5 (16 download)

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Book Synopsis Mix Shake Stir by : Danny Meyer

Download or read book Mix Shake Stir written by Danny Meyer and published by Hachette UK. This book was released on 2009-05-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bartenders at Danny Meyer's wildly popular restaurants are known for their creative concoctions. Guests at Union Square Café or Gramercy Tavern expect not only the finest cuisine but also Meyer's special brand of hospitality that often begins with a Venetian Spritz or a Cranberry Daiquiri. In Mix Shake Stir, Meyer offers all the tips and tools needed to become a masterful mixologist and supplements the cocktail recipes with gourmet takes on bar snacks. There are over 100 recipes of bar classics, signature favorites, and original, refreshing libations -- from the Modern's elegant mojito made with champagne and rose water to Tabla's Pomegranate Gimlet. Shaken or stirred, straight up or on the rocks, these cocktails make this collection an invaluable resource for elegant entertaining.

Amaze Every Customer Every Time

Author : Shep Hyken
Publisher : Greenleaf Book Group
ISBN 13 : 1626340102
Total Pages : 249 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis Amaze Every Customer Every Time by : Shep Hyken

Download or read book Amaze Every Customer Every Time written by Shep Hyken and published by Greenleaf Book Group. This book was released on 2013-09-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business—in any market and any economy. Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. All transformations require a role model, and Shep has found the perfect role model to inspire your team: Ace Hardware. Ace was named as one of the top ten customer service brands in America by Businessweek and ranked highest in its industry for customer satisfaction. Through revealing stories from Ace’s over-the-top work with customers, Shep explores the five tactical areas of customer amazement: leadership, culture, one-on-one, competitive edge, and community. Delivering amazing service requires everyone in your organization to step up and be a leader. It doesn’t take a title. It takes the right set of tools and principles. To help you empower employees at all levels, Shep brings the content to a deeply practical level. His 52 Amazement Tools—like “Ask the extra question” and “Focus on the customer, not the money”—are simple, clear, useful for almost anybody, and supported with compelling research and stories. Between these covers, you will find the tools and tactics you need to transform your company into a seriously customer-focused operation that will amaze every customer every time.

The Culture Code

Author : Daniel Coyle
Publisher : Bantam
ISBN 13 : 0804176981
Total Pages : 305 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis The Culture Code by : Daniel Coyle

Download or read book The Culture Code written by Daniel Coyle and published by Bantam. This book was released on 2018-01-30 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The author of The Talent Code unlocks the secrets of highly successful groups and provides tomorrow’s leaders with the tools to build a cohesive, motivated culture. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG AND LIBRARY JOURNAL Where does great culture come from? How do you build and sustain it in your group, or strengthen a culture that needs fixing? In The Culture Code, Daniel Coyle goes inside some of the world’s most successful organizations—including the U.S. Navy’s SEAL Team Six, IDEO, and the San Antonio Spurs—and reveals what makes them tick. He demystifies the culture-building process by identifying three key skills that generate cohesion and cooperation, and explains how diverse groups learn to function with a single mind. Drawing on examples that range from Internet retailer Zappos to the comedy troupe Upright Citizens Brigade to a daring gang of jewel thieves, Coyle offers specific strategies that trigger learning, spark collaboration, build trust, and drive positive change. Coyle unearths helpful stories of failure that illustrate what not to do, troubleshoots common pitfalls, and shares advice about reforming a toxic culture. Combining leading-edge science, on-the-ground insights from world-class leaders, and practical ideas for action, The Culture Code offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded. Culture is not something you are—it’s something you do. The Culture Code puts the power in your hands. No matter the size of your group or your goal, this book can teach you the principles of cultural chemistry that transform individuals into teams that can accomplish amazing things together. Praise for The Culture Code “I’ve been waiting years for someone to write this book—I’ve built it up in my mind into something extraordinary. But it is even better than I imagined. Daniel Coyle has produced a truly brilliant, mesmerizing read that demystifies the magic of great groups. It blows all other books on culture right out of the water.”—Adam Grant, New York Times bestselling author of Option B, Originals, and Give and Take “If you want to understand how successful groups work—the signals they transmit, the language they speak, the cues that foster creativity—you won’t find a more essential guide than The Culture Code.”—Charles Duhigg, New York Times bestselling author of The Power of Habit and Smarter Faster Better

The Art of the Restaurateur

Author : Nicholas Lander
Publisher : Phaidon Press
ISBN 13 : 9780714864693
Total Pages : 0 pages
Book Rating : 4.8/5 (646 download)

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Book Synopsis The Art of the Restaurateur by : Nicholas Lander

Download or read book The Art of the Restaurateur written by Nicholas Lander and published by Phaidon Press. This book was released on 2012-09-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until 30 years ago, restaurateurs were considered the most important figures in any restaurant's success, with chefs consigned to the kitchen. This process began to change with the elevation of chef-patron Paul Bocuse in the late 1970s, and has continued with the rise of the celebrity chef. Restaurateurs are hugely important but rarely written about and significantly under-appreciated. The profession, other than its commercial and social aspects, has a fundamental human appeal: restaurateurs derive their name and profession from the French verb restaurer when their role was to restore the health of travellers battered by the potholes of French roads in the early 19th century. The role has changed a lot since then, and continues to evolve in fascinating ways."

The Smitten Kitchen Cookbook

Author : Deb Perelman
Publisher : Knopf
ISBN 13 : 0307961060
Total Pages : 696 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis The Smitten Kitchen Cookbook by : Deb Perelman

Download or read book The Smitten Kitchen Cookbook written by Deb Perelman and published by Knopf. This book was released on 2012-10-30 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BEST SELLER • Celebrated food blogger and best-selling cookbook author Deb Perelman knows just the thing for a Tuesday night, or your most special occasion—from salads and slaws that make perfect side dishes (or a full meal) to savory tarts and galettes; from Mushroom Bourguignon to Chocolate Hazelnut Crepe. “Innovative, creative, and effortlessly funny." —Cooking Light Deb Perelman loves to cook. She isn’t a chef or a restaurant owner—she’s never even waitressed. Cooking in her tiny Manhattan kitchen was, at least at first, for special occasions—and, too often, an unnecessarily daunting venture. Deb found herself overwhelmed by the number of recipes available to her. Have you ever searched for the perfect birthday cake on Google? You’ll get more than three million results. Where do you start? What if you pick a recipe that’s downright bad? With the same warmth, candor, and can-do spirit her award-winning blog, Smitten Kitchen, is known for, here Deb presents more than 100 recipes—almost entirely new, plus a few favorites from the site—that guarantee delicious results every time. Gorgeously illustrated with hundreds of her beautiful color photographs, The Smitten Kitchen Cookbook is all about approachable, uncompromised home cooking. Here you’ll find better uses for your favorite vegetables: asparagus blanketing a pizza; ratatouille dressing up a sandwich; cauliflower masquerading as pesto. These are recipes you’ll bookmark and use so often they become your own, recipes you’ll slip to a friend who wants to impress her new in-laws, and recipes with simple ingredients that yield amazing results in a minimum amount of time. Deb tells you her favorite summer cocktail; how to lose your fear of cooking for a crowd; and the essential items you need for your own kitchen. From salads and slaws that make perfect side dishes (or a full meal) to savory tarts and galettes; from Mushroom Bourguignon to Chocolate Hazelnut Crepe Cake, Deb knows just the thing for a Tuesday night, or your most special occasion. Look for Deb Perelman’s latest cookbook, Smitten Kitchen Keepers!

Making Welcome

Author : Eddie Heintz
Publisher : Greenleaf Book Group
ISBN 13 : 1632994852
Total Pages : 170 pages
Book Rating : 4.6/5 (329 download)

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Book Synopsis Making Welcome by : Eddie Heintz

Download or read book Making Welcome written by Eddie Heintz and published by Greenleaf Book Group. This book was released on 2022-02-01 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering the Hospitality in You Recent events have dramatically changed how we conduct our lives. As a result, rediscovering who we are is essential to enhancing our everyday interactions, finding our purpose, and improving the lives of others. In these evolving times, the universal principles of hospitality are not just beneficial to those in the industry, but to anyone seeking to have an enriched life and a thriving business. Equipped with over three decades of expertise in the restaurant and wine industry, author Eddie Heintz will guide you through his personal journey collecting vital information across multiple disciplines to help you mindfully connect with others and the world around you. Drawing on his own experiences and the wisdom of authors such as Danny Meyer, Don Miguel Ruiz, and Eckhart Tolle, among others, you will learn: • To connect with your style of hospitality • The art of not taking things personally • How the pineapple became the universal symbol of hospitality • How hospitality supports the practice of living in the moment • How to alter situational energy to benefi t yourself and others • And much more In these unprecedented times, helping to ease fears and give comfort to family, friends, neighbors, and strangers alike is paramount. The author’s professional wisdom will guide your passions and leadership development so you can reach your full potential and become the embodiment of hospitality.

Four Seasons

Author : Isadore Sharp
Publisher : Penguin
ISBN 13 : 9781591842446
Total Pages : 326 pages
Book Rating : 4.8/5 (424 download)

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Book Synopsis Four Seasons by : Isadore Sharp

Download or read book Four Seasons written by Isadore Sharp and published by Penguin. This book was released on 2009-04-30 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The founder of Four Seasons Hotels shares the philosophy and values that have made his legendary brand How did a child of immigrants, starting with no background in the hotel business, create the world's most admired and successful hotel chain? And how has Four Seasons grown dramatically, over nearly a half century, without losing its focus on exceptional quality and unparalleled service? Isadore Sharp answers these questions in his engaging memoir, which doubles as a powerful guide for leaders in any field. He recalls the surprising history of his company, starting with its roots in his father's small construction business, which Sharp joined after getting a degree in architecture. Shifting into hotels wasn't easy, and he learned by trial and error. His breakthrough was a vision for a new kind of hotel, featuring superior design, top-quality amenities, and, above all, a deep commitment to service. Sharp realized that customers would gladly pay extra for a "home away from home" experience. But that would be possible only if everyone-from managers and supervisors to bellmen, servers, and housekeepers-was fully engaged. The front-line staff, who have the most contact with guests, can make or break a five-star reputation. Readers will be fascinated to learn how Four Seasons does it, year after year, in more than thirty countries around the world.

Unreasonable Hospitality

Author : Will Guidara
Publisher : Penguin
ISBN 13 : 0593418581
Total Pages : 289 pages
Book Rating : 4.5/5 (934 download)

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Book Synopsis Unreasonable Hospitality by : Will Guidara

Download or read book Unreasonable Hospitality written by Will Guidara and published by Penguin. This book was released on 2022-10-25 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read New York Times bestseller that's redefining hospitality and inspiring readers in every industry. - Featured in FX's The Bear and Showtime's Billions - JP Morgan NextList Pick Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world. How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more—not less; and the magic that can happen when a busser starts thinking like an owner. Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do—for ourselves, the people we work with, and the people we serve.

Restaurants that Work

Author : Martin E. Dorf
Publisher : Watson-Guptill Publications
ISBN 13 :
Total Pages : 234 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Restaurants that Work by : Martin E. Dorf

Download or read book Restaurants that Work written by Martin E. Dorf and published by Watson-Guptill Publications. This book was released on 1992 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete rundown on how successful restaurateurs, teaming up with architects and designers, ply their craft. Martin E. Dorf presents 18 in-depth case studies of such successful restaurants as Scoozi, Union Square Cafe, and Chinois, along with personal interviews with their owners, chefs, architects, designers, kitchen planners, and consultants. 168 illustrations.

Restaurant Success by the Numbers

Author : Roger Fields
Publisher : Ten Speed Press
ISBN 13 : 0307779181
Total Pages : 258 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Restaurant Success by the Numbers by : Roger Fields

Download or read book Restaurant Success by the Numbers written by Roger Fields and published by Ten Speed Press. This book was released on 2011-02-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats: money-guy, restaurant owner, and restaurant consultant-Roger Fields shows how a restaurant can survive its first year, based on far more than luck, and keep diners coming back for many years to come. Featuring real-life restaurant start-up stories (including some of the author's own), this comprehensive how-to walks readers through the logistics of opening a restaurant: creating the concept, choosing a location, designing the menu, establishing ambiance, hiring staff, and, most important, turning a profit. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success. From the Trade Paperback edition.