Summary Of Payal Kadakias Lifepass

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Summary of Payal Kadakia's LifePass

Author : Everest Media,
Publisher : Everest Media LLC
ISBN 13 :
Total Pages : 25 pages
Book Rating : 4.8/5 (225 download)

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Book Synopsis Summary of Payal Kadakia's LifePass by : Everest Media,

Download or read book Summary of Payal Kadakia's LifePass written by Everest Media, and published by Everest Media LLC. This book was released on 2022-06-13T22:59:00Z with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The moment that launched my career was also one of the lowest points of it. I was working at Bain Company, a prestigious management consulting firm in New York City, because it seemed like what I was supposed to do. But six months before my contract was up for renewal, I was given negative feedback. #2 I had been set on staying top bucket at Bain, but as I thought about what that commitment really meant, I realized it wasn’t my dream job. I was willing to leave work at five or six each night instead of ten, and I was able to dance in the evenings. #3 I realized that the negative review stemmed from my own insecurities and desire for external validation. I had to find a way to be responsible and make money while also opening up more time to pursue my calling. #4 Your calling is a passion that exists both for yourself and for the benefit of others. In order for this calling to exist, you must first discover it and then prioritize it.

LifePass

Author : Payal Kadakia
Publisher : Chronicle Books
ISBN 13 : 1797206958
Total Pages : 236 pages
Book Rating : 4.7/5 (972 download)

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Book Synopsis LifePass by : Payal Kadakia

Download or read book LifePass written by Payal Kadakia and published by Chronicle Books. This book was released on 2022-02-15 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: A signature goal-setting method to unlock the life you want, from the founder of ClassPass. Grant yourself permission to plan and prioritize your life in connection to your calling. When Payal Kadakia let go of the pressure to achieve a traditional kind of success, she tuned into her calling and built ClassPass into a billion-dollar business. In LifePass, she shares her signature goal-setting method that not only changed her approach to her career, but her entire life. You will learn to push through limits, fuel your life with purpose, and become an expert at achieving your goals—both professionally and personally. It's time to live by your own rules. LifePass shows you how.

Tracy Anderson's 30-Day Method

Author : Tracy Anderson
Publisher : Wellness Central
ISBN 13 : 0446574198
Total Pages : 202 pages
Book Rating : 4.4/5 (465 download)

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Book Synopsis Tracy Anderson's 30-Day Method by : Tracy Anderson

Download or read book Tracy Anderson's 30-Day Method written by Tracy Anderson and published by Wellness Central. This book was released on 2010-09-20 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know muscles get bored, just like people do? And did you also know that there's a 9 out of 10 chance that you're working the wrong muscles when you exercise? With TRACY ANDERSON'S 30-DAY METHOD you don't have to worry--her unique workout will help you drop the weight and shrink your body in just 30 days. Based on ten years of scientific research and experience getting not just herself, but A-list stars and everyday people, red carpet ready, Anderson has developed a unique 30-day diet and workout routine that reshapes the body and defies genetics to tone the muscles and drop the pounds. While most people incorrectly target their major muscle groups, like the bicep or hamstring, the focus should be on the smaller accessory muscles that can create a long, lean, balanced look--instead of bulked up look. Anderson's program is composed of a groundbreaking three-tiered approach, including a mat workout and cardio routine targeting the all-important accessory muscles, and an exclusive 30-day meal plan, complete with dozens of delicious recipes. This comprehensive kick-start program is unlike any other workout on the market and it leaves no chance for anything but terrific, fast results!

Be Where Your Feet Are

Author : Scott O'Neil
Publisher : St. Martin's Essentials
ISBN 13 : 1250769884
Total Pages : 182 pages
Book Rating : 4.2/5 (57 download)

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Book Synopsis Be Where Your Feet Are by : Scott O'Neil

Download or read book Be Where Your Feet Are written by Scott O'Neil and published by St. Martin's Essentials. This book was released on 2021-06-01 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott O'Neil, one of America's most successful sports executives, shares seven principles to keep you present, grounded, and thriving. When we’re moving at 115 MPH, we rarely see the wall coming. But it comes for all of us and when it does, we grasp for lessons, for meaning, for purpose. Each moment (good or bad) and each win or loss, provides us an opportunity to learn, and if we choose to take it, that opportunity can change our lives-and the world- for the better. The human spirit craves connection. Authenticity. Belonging. Touch. Gratitude. Purpose. We need to make our interactions count. Whether it’s the death of a friend, loss of a job, a bad break-up or the isolation of COVID-19, those who manage to be where their feet are will grow, stretch and emerge stronger, smarter and more prepared as we find peace and gratitude in the pause. In Be Where Your Feet Are, Scott O’Neil, CEO of the Philadelphia 76ers and New Jersey Devils, offers his own story of grief and healing, and shares his most valuable lessons in what keeps him present, grounded and thriving as a father, husband, coach, mentor, and leader. Scott avails his network to share poignant life lessons from an array of people including professional athletes and sports executives, a world-famous Movie Director, Saudi royalty; and his teenage daughters, among many others. Be Where Your Feet Are provides a humbling and vulnerable peek behind the curtain as well as a framework, anecdotes, and exercises to guide the reader towards self-discovery. A gifted storyteller with an uncanny ability and willingness to bare raw emotion, Scott weaves in and out of stories that have left deep imprints on him and are written to lift and inspire.

The Finnish Way

Author : Katja Pantzar
Publisher : Penguin
ISBN 13 : 0143132997
Total Pages : 274 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis The Finnish Way by : Katja Pantzar

Download or read book The Finnish Way written by Katja Pantzar and published by Penguin. This book was released on 2018-06-26 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: An engaging and practical guided tour of the simple and nature-inspired ways that Finns stay happy and healthy--including the powerful concept of sisu, or everyday courage Forget hygge--it's time to blow out the candles and get out into the world! Journalist Katja Pantzar did just that, taking the huge leap to move to the remote Nordic country of Finland. What she discovered there transformed her body, mind and spirit. In this engaging and practical guide, she shows readers how to embrace the "keep it simple and sensible" daily practices that make Finns one of the happiest populations in the world, year after year. Topics include: Movement as medicine: How walking, biking and swimming every day are good for what ails us--and best done outside the confines of a gym Natural mood boosters: Cold water swimming, steamy saunas, and other ways to alleviate stress, anxiety, insomnia, and depression Forest therapy: Why there's no substitute for getting out into nature on a regular basis Healthy eating: What the Nordic diet can teach us all about feeding body, mind and soul The gift of sisu: Why Finns embrace a special form of courage, grit and determination as a national virtue - and how anyone can dig deeper to survive and thrive through tough times. If you've ever wondered if there's a better, simpler way to find happiness and good heath, look no further. The Finns have a word for that, and this empowering book shows us how to achieve it.

Intrinsic

Author : Sharath Jeevan
Publisher : Endeavour
ISBN 13 : 1913068404
Total Pages : 260 pages
Book Rating : 4.9/5 (13 download)

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Book Synopsis Intrinsic by : Sharath Jeevan

Download or read book Intrinsic written by Sharath Jeevan and published by Endeavour. This book was released on 2021-09-02 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: *** AN INSPIRATIONAL MANIFESTO FOR RE-IGNITING OUR PASSION FOR LIFE AND OUR INNER DRIVE FROM SHARATH JEEVAN, A LEADING EXPERT ON MOTIVATION. 'An essential guide for re-discovering our motivation and for living more fulfilling lives.' NIR EYAL, author of Indistractable 'Intrinsic provides a way out of the malaise many of us have been feeling. Essential reading.' JONAH BERGER, author of Contagious 'A thoughtful and inspiring book. Readers should rush to embrace the lessons of Intrinsic.' DAN HEATH, co-author of Switch Where has our motivation gone? Many of us feel like we're going through the motions, as workers, partners, parents and citizens. We feel unhappy with the organisations we're part of and alienated from the society in which we live. But life doesn't have to be this way. In Intrinsic, Sharath Jeevan OBE applies the concepts of Purpose, Autonomy and Mastery to help us find motivation in every aspect of our lives. Harnessing ground-breaking research from psychology and economics to philosophy and behavioural science, he gives us practical answers to achieving more lasting fulfilment in our careers, relationships and as citizens. A powerful and inspirational tool, Intrinsic shows us how we can fall back in love with the lives we create.

Reinvent the Wheel

Author : Megan McNealy
Publisher : Hachette UK
ISBN 13 : 1529374715
Total Pages : 258 pages
Book Rating : 4.5/5 (293 download)

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Book Synopsis Reinvent the Wheel by : Megan McNealy

Download or read book Reinvent the Wheel written by Megan McNealy and published by Hachette UK. This book was released on 2019-11-28 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The secret sauce of Reinvent the Wheel is a simple, yet powerful image, the Well Being Wheel, created by the author to reinforce her revolutionary process for achieving total well-being. Created to restore her own well-being and turbo-charge her success, The Well Being Wheel is used by thousands of business high-achievers as a tool for optimizing their health, happiness and work performance. Each succinct chapter highlights a spoke of the Wheel: 6 for BODY, 6 for MIND and 6 for SPIRIT along with instructions to readers for customizing the 18 spokes for themselves. Exclusive interviews and original content from well-being fueled "Exceptional Executives," including John Mackey, CEO of Whole Foods Market, and Kevin Johnson, CEO and President of Starbucks, who excel at a specific "spoke" of the wheel, reinforce the concepts and inspire readers. These extraordinary business leaders offer a fascinating look into the daily habits and strategies that fuel their lives, and in doing so, prove that well-being does drive success.

Find Your Extraordinary

Author : Jessica DiLullo Herrin
Publisher : Currency
ISBN 13 : 1101905948
Total Pages : 274 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Find Your Extraordinary by : Jessica DiLullo Herrin

Download or read book Find Your Extraordinary written by Jessica DiLullo Herrin and published by Currency. This book was released on 2016-05-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this Wall Street Journal bestseller, Jessica Herrin, serial entrepreneur and founder and CEO of the Stella & Dot Family Brands, shows how the classic traits of successful entrepreneurs are ones each one of us can develop--and use not only to create a company, but also to create an extraordinary life. What if you could, with a little effort, live an extraordinary life? A life in which you felt deep passion for everything you did, and always had time for what matters most? A life in which you had the power, the daring, and the will to make your boldest dreams come true, all while you happily left feelings of inadequacy or guilt behind? It is possible to take your life from ordinary to extraordinary. The secret? Cultivating the entrepreneurial spirit inside you--the spirit that allows you to embrace your individuality, to look not just at what is but at what could be, to believe in yourself beyond reason and to step up to creating your own definition of happiness and success--a version of success in which work and family life happily co-exist--instead of chasing a cookie-cutter version. Whether we work a corporate job, run a family, or run our own business, Herrin offers realistic, attainable steps each one of us can take to achieve extraordinary success on our own terms. Through candid and inspiring lessons from her life as a successful CEO and working mother of two, as well as stories of many amazing individuals she’s met along the way, Herrin inspires and empowers us to dial up the sound of our own voices and make our authentic dreams a reality. This book isn’t about having it all; it’s about having what matters most to you. It is about how to find your extraordinary--your extraordinary career, your extraordinary happiness, your extraordinary life.

Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness

Author : Elaine Pofeldt
Publisher : The Countryman Press
ISBN 13 : 1682686442
Total Pages : 272 pages
Book Rating : 4.6/5 (826 download)

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Book Synopsis Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness by : Elaine Pofeldt

Download or read book Tiny Business, Big Money: Strategies for Creating a High-Revenue Microbusiness written by Elaine Pofeldt and published by The Countryman Press. This book was released on 2022-02-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An entrepreneur’s complete guide to making it big while keeping things small. Small business specialist Elaine Pofeldt offers her blueprint for getting a running start with your microbusiness—that is, a business with no more than 20 employees, including yourself. Following her previous book, The Million-Dollar, One-Person Business, Pofeldt gives readers the steps toward their next entrepreneurial venture, including testing an idea’s market viability while limiting risk, finding cash without giving up control, protecting your personal time and avoiding burn out, and knowing when it is time to start micro-scaling. Pofeldt’s focus is always on staying lean financially so that you can achieve your personal goals on an average person’s budget. In this book, Pofeldt profiles nearly 60 microbusinesses that have all reached $1 million in annual revenue without losing control or selling out. Tiny Business, Big Money also includes the results of a survey with the founders of 50 seven-figure microbusinesses that got to $1 million with no payroll or very small teams, which provides deeper visibility into their shared principles of success that you can apply to your own small business.

The Millennial Yogi

Author : Deepam Chatterjee
Publisher : Penguin Random House India Private Limited
ISBN 13 : 9354924743
Total Pages : 206 pages
Book Rating : 4.3/5 (549 download)

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Book Synopsis The Millennial Yogi by : Deepam Chatterjee

Download or read book The Millennial Yogi written by Deepam Chatterjee and published by Penguin Random House India Private Limited. This book was released on 2022-02-28 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do I fight? I see failure at every juncture,' said Jay. 'If we divide our life the way we sort laundry, we will never find peace,' replied Vini. Jayshankar Prasad, or Jay, has had a shady-yet-mercurial rise in his journey as an entrepreneur, but he has little idea as to what is around the corner. On the other hand, Vini, a mystic monk, has already been there, and knows what it is like to have it all and then lose it in an instant. Greed . . . power . . . money . . . are all transitory. In a serendipitous twist of fate, Jay crosses paths with the enigmatic Vini and thus begins a cathartic and transformative journey. The Millennial Yogi is the zeitgeist parable for anyone searching for meaning and purpose in life. With prose that is both photographic and profound, Deepam Chatterjee has crafted an extraordinary tale of loss, redemption and the fight for one's soul in an increasingly materialistic world.

The Secret to Love, Health, and Money

Author : Rhonda Byrne
Publisher : Simon and Schuster
ISBN 13 : 198218860X
Total Pages : 352 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis The Secret to Love, Health, and Money by : Rhonda Byrne

Download or read book The Secret to Love, Health, and Money written by Rhonda Byrne and published by Simon and Schuster. This book was released on 2022-02-08 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Previously published separately in audio format by Simon & Schuster Audio in 2020"--Copyright page.

Living with Intent

Author : Mallika Chopra
Publisher : Harmony
ISBN 13 : 0804139873
Total Pages : 290 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis Living with Intent by : Mallika Chopra

Download or read book Living with Intent written by Mallika Chopra and published by Harmony. This book was released on 2016-05-03 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: “I’m trying to meditate one day but urgent thoughts keep intruding. Don’t forget to take cupcakes to school! I have to prepare for my presentation for the wellness conference! Is that lunch with the other moms tomorrow or next week? My to-do list is stampeding through my mind, trampling any chance of tranquility. I feel overwhelmed, yes, but there’s more: I feel…guilty. Guilty that I’m taking on too much, guilty that I’m not doing anything well, guilty that I’m giving short shrift to my kids, my husband, my job. And what about you, Mallika? a quiet voice asks. How are you shortchanging yourself?” Living with Intent is a chronicle of Mallika Chopra’s search to find more meaning, joy, and balance in life. She hopes that by telling her story, she can inspire others with her own successes (and failures) as well as share some of the wisdom she has gathered from friends, experts, and family along the way—people like her dad, Deepak, as well as Eckhart Tolle, Marianne Williamson, Arianna Huffington, Andrew Weil, and Dan Siegel. She also provides a practical road map for how we can all move from thought to action to outcome. Each chapter is devoted to one step on her journey and another piece of her INTENT action plan: Incubate, Notice, Trust, Express, Nurture, and Take Action. Chopra’s insights and advice will help us all come closer to fully living the lives we truly intend.

Creative Calling

Author : Chase Jarvis
Publisher : HarperCollins
ISBN 13 : 0062879987
Total Pages : 304 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis Creative Calling by : Chase Jarvis

Download or read book Creative Calling written by Chase Jarvis and published by HarperCollins. This book was released on 2019-09-24 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life isn’t about “finding” fulfillment and success – it’s about creating it. Why then has creativity been given a back seat in our culture? No longer. ** A Wall Street Journal, Los Angeles Times and Publishers Weekly Bestseller ** Creativity is a force inside every person that, when unleashed, transforms our lives and delivers vitality to everything we do. Establishing a creative practice is therefore our most valuable and urgent task - as important to our well-being as exercise or nutrition. The good news? Renowned artist, author, and CreativeLive founder, Chase Jarvis, reminds us that creativity isn't a skill—it's a habit available to everyone: beginners and lifelong creators, entrepreneurs to executives, astronauts to zookeepers, and everyone in between. Through small, daily actions we can supercharge our innate creativity and rediscover our personal power in life. Whether your ambition is a creative career, completing a creative project, or simply cultivating a creative mindset, Creative Calling will unlock your potential via Jarvis’s memorable “IDEA” system: · Imagine your big dream, whatever you want to create—or become—in this world. · Design a daily practice that supports that dream—and a life of expression and transformation. · Execute on your ambitious plans and make your vision real. · Amplify your impact through a supportive community you’ll learn to grow and nurture.

The Workout Journal and Roadmap

Author : Jon Moore
Publisher : Castle Point Books
ISBN 13 : 1250199778
Total Pages : 224 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis The Workout Journal and Roadmap by : Jon Moore

Download or read book The Workout Journal and Roadmap written by Jon Moore and published by Castle Point Books. This book was released on 2018-12-24 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A convenient handbook to keep you on track with your fitness goals Not seeing the maximum fitness results you know you can achieve? It’s time to get serious with your most powerful tool: The Workout Journal and Roadmap! With a durable, cleanable cover and convenient spiral binding (lays flat for tracking anywhere!), this handy-size journal is ready to tuck into your gym bag. The Workout Journal and Roadmap will energize your workouts and help you take them to a whole new level. The power lies in recording: • Your training goals—whether it’s more reps or sets with higher weight or going farther and faster with cardio, even flexibility and mobility goals • Where you are right now—from body measurements to workout maxes and bests, so you can clearly see your progress and boost motivation to keep at it • Your performance for each workout—celebrate successes (physical and mental) and troubleshoot anything holding you back • Extra support from nutrition, supplements, and sleep—factors easy to overlook but also critical to reaching your fitness goals Easy-to-use log pages help you capture important workout measures—reps and sets, distance, heart rate, and more—in a strong, portable book. Plus, the simple yet powerful act of recording keeps you focused in each workout and motivated to stick to your overall fitness program. Get ready to see the results you’ve been chasing!

Miss Independent

Author : Nicole Lapin
Publisher : HarperCollins Leadership
ISBN 13 : 1400226333
Total Pages : 284 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Miss Independent by : Nicole Lapin

Download or read book Miss Independent written by Nicole Lapin and published by HarperCollins Leadership. This book was released on 2022-02-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal BESTSELLER New York Times bestselling author of Rich Bitch and renowned money expert Nicole Lapin makes investing accessible and fun so women can make bank and become Miss Independent. You’ve worked hard for your money and now it’s time for your money to work for you. You will never earn or budget your way into real wealth. Growing your money significantly doesn’t require starting with a lot of money. It requires a little bit of knowledge about taking smart risks and as much time as possible to take advantage of the glorious power of compound interest, which Einstein refers to as the eighth wonder of the world. From automating your savings to easy, no-stress investing strategies, Nicole will teach you how to take your financial knowledge and portfolio to the next level and start you on your journey to your ultimate destination: true financial independence. In Miss Independent, you will learn: The freedom that wealth affords you, whether it’s the ability to leave a crappy job or significant other, go on the vacation of your dreams or otherwise live life on your own terms. The best method for establishing your “number”—the amount of wealth you want to accumulate before you retire—and getting it. The meaning of the most common investing terms, like stocks and bonds, (and some more exotic ones like REITs or cryptocurrency) and how to make them work to your advantage. The ins and outs of big financial decisions and concepts, like taking out a mortgage, owning investment properties, and buying life insurance. Miss Independent takes the fear out of money management and investing once and for all. Using her own vulnerable stories and her signature conversational style, let Nicole show you all the different ways and paths that you can take to become financially free at last.

Monetizing Innovation

Author : Madhavan Ramanujam
Publisher : John Wiley & Sons
ISBN 13 : 1119240867
Total Pages : 263 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Monetizing Innovation by : Madhavan Ramanujam

Download or read book Monetizing Innovation written by Madhavan Ramanujam and published by John Wiley & Sons. This book was released on 2016-05-02 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.

Hacking Growth

Author : Sean Ellis
Publisher : Crown Currency
ISBN 13 : 0451497228
Total Pages : 322 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Hacking Growth by : Sean Ellis

Download or read book Hacking Growth written by Sean Ellis and published by Crown Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.