Summary Of Moonshot Review Keypoints And Take Aways

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Summary of Moonshot! – [Review Keypoints and Take-aways]

Author : PenZen Summaries
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of Moonshot! – [Review Keypoints and Take-aways] by : PenZen Summaries

Download or read book Summary of Moonshot! – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-27 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of Moonshot! – Game-Changing Strategies to Build Billion-Dollar Businesses presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The book "Moonshot!" details the ways in which new technologies have irrevocably altered the business landscape, making customers of today more savvy and giving them greater control. This book provides guidance on how to improve your competitiveness by focusing on providing exceptional service to your customers as your primary objective. Moonshot! summary includes the key points and important takeaways from the book Moonshot! by John Sculley. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

The Unfair Advantage

Author : Ash Ali
Publisher : St. Martin's Press
ISBN 13 : 1250280532
Total Pages : 193 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis The Unfair Advantage by : Ash Ali

Download or read book The Unfair Advantage written by Ash Ali and published by St. Martin's Press. This book was released on 2022-06-07 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The winner of the UK's Business Book of the Year Award for 2021, this is a groundbreaking exposé of the myths behind startup success and a blueprint for harnessing the things that really matter. What is the difference between a startup that makes it, and one that crashes and burns? Behind every story of success is an unfair advantage. But an Unfair Advantage is not just about your parents' wealth or who you know: anyone can have one. An Unfair Advantage is the element that gives you an edge over your competition. This groundbreaking book shows how to identify your own Unfair Advantages and apply them to any project. Drawing on over two decades of hands-on experience, Ash Ali and Hasan Kubba offer a unique framework for assessing your external circumstances in addition to your internal strengths. Hard work and grit aren't enough, so they explore the importance of money, intelligence, location, education, expertise, status, and luck in the journey to success. From starting your company, to gaining traction, raising funds, and growth hacking, The Unfair Advantage helps you look at yourself and find the ingredients you didn't realize you already had, to succeed in the cut-throat world of business.

Summary of Rocket – [Review Keypoints and Take-aways]

Author : PenZen Summaries
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of Rocket – [Review Keypoints and Take-aways] by : PenZen Summaries

Download or read book Summary of Rocket – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-27 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of Rocket – Eight Lessons to Secure Infinite Growth presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The documentary Rocket provides an insider's perspective on the success of companies such as Starbucks and Victoria's Secret, whose meteoric rise had nothing to do with luck. The proven science of building a brand is discussed in these blinks. Companies like these have used this science to propel themselves to such impressive growth and immense success. Rocket summary includes the key points and important takeaways from the book Rocket by Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Solve for Happy

Author : Mo Gawdat
Publisher : Simon and Schuster
ISBN 13 : 1501157590
Total Pages : 368 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Solve for Happy by : Mo Gawdat

Download or read book Solve for Happy written by Mo Gawdat and published by Simon and Schuster. This book was released on 2017-03-21 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this “powerful personal story woven with a rich analysis of what we all seek” (Sergey Brin, cofounder of Google), Mo Gawdat, Chief Business Officer at Google’s [X], applies his superior logic and problem solving skills to understand how the brain processes joy and sadness—and then he solves for happy. In 2001 Mo Gawdat realized that despite his incredible success, he was desperately unhappy. A lifelong learner, he attacked the problem as an engineer would: examining all the provable facts and scrupulously applying logic. Eventually, his countless hours of research and science proved successful, and he discovered the equation for permanent happiness. Thirteen years later, Mo’s algorithm would be put to the ultimate test. After the sudden death of his son, Ali, Mo and his family turned to his equation—and it saved them from despair. In dealing with the horrible loss, Mo found his mission: he would pull off the type of “moonshot” goal that he and his colleagues were always aiming for—he would share his equation with the world and help as many people as possible become happier. In Solve for Happy Mo questions some of the most fundamental aspects of our existence, shares the underlying reasons for suffering, and plots out a step-by-step process for achieving lifelong happiness and enduring contentment. He shows us how to view life through a clear lens, teaching us how to dispel the illusions that cloud our thinking; overcome the brain’s blind spots; and embrace five ultimate truths. No matter what obstacles we face, what burdens we bear, what trials we’ve experienced, we can all be content with our present situation and optimistic about the future.

How to Fly a Horse

Author : Kevin Ashton
Publisher : Anchor
ISBN 13 : 038553860X
Total Pages : 335 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis How to Fly a Horse by : Kevin Ashton

Download or read book How to Fly a Horse written by Kevin Ashton and published by Anchor. This book was released on 2015-01-20 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a technology pioneer at MIT and as the leader of three successful start-ups, Kevin Ashton experienced firsthand the all-consuming challenge of creating something new. Now, in a tour-de-force narrative twenty years in the making, Ashton leads us on a journey through humanity’s greatest creations to uncover the surprising truth behind who creates and how they do it. From the crystallographer’s laboratory where the secrets of DNA were first revealed by a long forgotten woman, to the electromagnetic chamber where the stealth bomber was born on a twenty-five-cent bet, to the Ohio bicycle shop where the Wright brothers set out to “fly a horse,” Ashton showcases the seemingly unremarkable individuals, gradual steps, multiple failures, and countless ordinary and usually uncredited acts that lead to our most astounding breakthroughs. Creators, he shows, apply in particular ways the everyday, ordinary thinking of which we are all capable, taking thousands of small steps and working in an endless loop of problem and solution. He examines why innovators meet resistance and how they overcome it, why most organizations stifle creative people, and how the most creative organizations work. Drawing on examples from art, science, business, and invention, from Mozart to the Muppets, Archimedes to Apple, Kandinsky to a can of Coke, How to Fly a Horse is a passionate and immensely rewarding exploration of how “new” comes to be.

Fooling Houdini

Author : Alex Stone
Publisher : Bond Street Books
ISBN 13 : 0307368211
Total Pages : 263 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis Fooling Houdini by : Alex Stone

Download or read book Fooling Houdini written by Alex Stone and published by Bond Street Books. This book was released on 2012-06-19 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the world of magic that teaches the reader many tricks--including how better to understand the real world. Alex Stone--journalist and part-time conjurer--is here to amaze you. But first he had to amaze his fellow magicians. Fooling Houdini is his fascinating, revealing, and nailbiting account of his attempt to win the 23rd World Championships of Magic, the "Magic Olympics," the largest and most prestigious competition of its kind. Alex Stone managed to qualify for entry and began preparing to astonish people who astonish others for a living. It didn't help his nerves that he was placed on the bill straight after Canadian magician Shawn Farquhar, winner of more magic competitions than anyone in history. Stone's preparations and participation provide his readers with in-depth exploration of the world of magic, and magic's meaning. He spills many professional secrets, arguing that what is important is to ask questions about what lies behind the tricks: how the mind perceives the world and parses everyday experience, about how the mind works--and why sometimes it doesn't, about why people need to believe. As we become more attuned to the limits of our own perception, we become better at distinguishing reality from illusion, at reading the angles and decoding the fine print, he says. We gain intuition and understanding into how people behave. We even learn ways to influence this behavior. This makes us less susceptible to all manner of deception. It is to gain and maintain this sixth sense that Alex Stone--a schoolboy prestidigitator--has continued performing magic well into adulthood. In Fooling Houdini he takes us into that other world, populated by truly astounding characters, and leaves us with a heightened sense of awareness about the supposedly real world.

Exponential Organizations

Author : Salim Ismail
Publisher : Diversion Books
ISBN 13 : 1626813582
Total Pages : 249 pages
Book Rating : 4.6/5 (268 download)

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Book Synopsis Exponential Organizations by : Salim Ismail

Download or read book Exponential Organizations written by Salim Ismail and published by Diversion Books. This book was released on 2014-10-14 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frost & Sullivan's 2014 Growth, Innovation, and Leadership Book of the Year "EXPONENTIAL ORGANIZATIONS should be required reading for anyone interested in the ways exponential technologies are reinventing best practices in business." —Ray Kurzweil, Director of Engineering at Google In business, performance is key. In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company—the Exponential Organization—that has revolutionized how a company can accelerate its growth by using technology. An ExO can eliminate the incremental, linear way traditional companies get bigger, leveraging assets like community, big data, algorithms, and new technology into achieving performance benchmarks ten times better than its peers. Three luminaries of the business world—Salim Ismail, Yuri van Geest, and Mike Malone—have researched this phenomenon and documented ten characteristics of Exponential Organizations. Here, in EXPONENTIAL ORGANIZATIONS, they walk the reader through how any company, from a startup to a multi-national, can become an ExO, streamline its performance, and grow to the next level. "EXPONENTIAL ORGANIZATIONS is the most pivotal book in its class. Salim examines the future of organizations and offers readers his insights on the concept of Exponential Organizations, because he himself embodies the strategy, structure, culture, processes, and systems of this new breed of company." —John Hagel, The Center for the Edge Chosen by Benjamin Netanyahu, Prime Minister of Israel, to be one of Bloomberg's Best Books of 2015

Redefining HR

Author : Lars Schmidt
Publisher : Kogan Page Publishers
ISBN 13 : 1789667054
Total Pages : 281 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Redefining HR by : Lars Schmidt

Download or read book Redefining HR written by Lars Schmidt and published by Kogan Page Publishers. This book was released on 2021-01-03 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In these times of change and disruption, HR must adapt, fast. But how can HR professionals critically assess their current processes and activities to identify what areas they need to think differently about in order to drive business results? This book provides the answers to enable all aspects of the people function to perform to their full potential. Redefining HR is a refreshing take on the evolution of the field of Human Resources and People Operations. It's an in-depth guide to the fundamental components of modern HR, and provides a tangible framework of progressive ideas and practices for HR practitioners, people leaders, and business executives. This is not a theoretical examination of HR. This is a book for practitioners, with insights from people professionals at the leading edge of HR's transformation from companies including Hubspot, Reddit, Stripe, Mastercard, Eventbrite, VaynerMedia, Asana. Written by a leading innovator in the HR industry, this book illuminates new perspectives and approaches for rethinking recruitment, talent management, performance and reward to save time, reduce costs and achieve greater business success. It covers key HR practices including diversity and inclusion, people analytics, learning and development (L&D) and employee experience and is supported by global case studies from organizations including Siemens, Upwork, CVS, Schneider Electric, Delivery Hero, and more. Redefining HR is an essential resource for all HR professionals business leaders wanting to create an exceptional people management function.

Haunted Empire

Author : Yukari Iwatani Kane
Publisher : Harper Collins
ISBN 13 : 0062128272
Total Pages : 333 pages
Book Rating : 4.0/5 (621 download)

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Book Synopsis Haunted Empire by : Yukari Iwatani Kane

Download or read book Haunted Empire written by Yukari Iwatani Kane and published by Harper Collins. This book was released on 2014-03-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs’s death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs’s vision and keep the company moving forward. Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for "insanely great” products. Based on over two hundred interviews with current and former executives, business partners, Apple watchers and others, Haunted Empire is an illuminating portrait of Apple today that offers clues to its future. With nuanced insights and colorful details that only a seasoned journalist could glean, Kane goes beyond the myths and headlines. She explores Tim Cook’s leadership and its impact on Jobs’s loyal lieutenants, new product development, and Apple’s relationships with Wall Street, the government, tech rivals, suppliers, the media, and consumers. Hard-hitting yet fair, Haunted Empire reveals the perils and opportunities an iconic company faces when it loses its visionary leader.

Think Like a Rocket Scientist

Author : Ozan Varol
Publisher : PublicAffairs
ISBN 13 : 1541762614
Total Pages : 322 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis Think Like a Rocket Scientist by : Ozan Varol

Download or read book Think Like a Rocket Scientist written by Ozan Varol and published by PublicAffairs. This book was released on 2020-04-14 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: * One of Inc.com's "6 Books You Need to Read in 2020 (According to Bill Gates, Satya Nadella, and Adam Grant)"* Adam Grant's # 1 pick of his top 20 books of 2020* One of 6 Groundbreaking Books of Spring 2020 (according to Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant). A former rocket scientist reveals the habits, ideas, and strategies that will empower you to turn the seemingly impossible into the possible. Rocket science is often celebrated as the ultimate triumph of technology. But it's not. Rather, it's the apex of a certain thought process -- a way to imagine the unimaginable and solve the unsolvable. It's the same thought process that enabled Neil Armstrong to take his giant leap for mankind, that allows spacecraft to travel millions of miles through outer space and land on a precise spot, and that brings us closer to colonizing other planets. Fortunately, you don't have to be a rocket scientist to think like one. In this accessible and practical book, Ozan Varol reveals nine simple strategies from rocket science that you can use to make your own giant leaps in work and life -- whether it's landing your dream job, accelerating your business, learning a new skill, or creating the next breakthrough product. Today, thinking like a rocket scientist is a necessity. We all encounter complex and unfamiliar problems in our lives. Those who can tackle these problems -- without clear guidelines and with the clock ticking -- enjoy an extraordinary advantage. Think Like a Rocket Scientist will inspire you to take your own moonshot and enable you to achieve liftoff.

The Fearless Organization

Author : Amy C. Edmondson
Publisher : John Wiley & Sons
ISBN 13 : 1119477263
Total Pages : 256 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis The Fearless Organization by : Amy C. Edmondson

Download or read book The Fearless Organization written by Amy C. Edmondson and published by John Wiley & Sons. This book was released on 2018-11-14 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conquer the most essential adaptation to the knowledge economy The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth offers practical guidance for teams and organizations who are serious about success in the modern economy. With so much riding on innovation, creativity, and spark, it is essential to attract and retain quality talent—but what good does this talent do if no one is able to speak their mind? The traditional culture of “fitting in” and “going along” spells doom in the knowledge economy. Success requires a continuous influx of new ideas, new challenges, and critical thought, and the interpersonal climate must not suppress, silence, ridicule or intimidate. Not every idea is good, and yes there are stupid questions, and yes dissent can slow things down, but talking through these things is an essential part of the creative process. People must be allowed to voice half-finished thoughts, ask questions from left field, and brainstorm out loud; it creates a culture in which a minor flub or momentary lapse is no big deal, and where actual mistakes are owned and corrected, and where the next left-field idea could be the next big thing. This book explores this culture of psychological safety, and provides a blueprint for bringing it to life. The road is sometimes bumpy, but succinct and informative scenario-based explanations provide a clear path forward to constant learning and healthy innovation. Explore the link between psychological safety and high performance Create a culture where it’s “safe” to express ideas, ask questions, and admit mistakes Nurture the level of engagement and candor required in today’s knowledge economy Follow a step-by-step framework for establishing psychological safety in your team or organization Shed the “yes-men” approach and step into real performance. Fertilize creativity, clarify goals, achieve accountability, redefine leadership, and much more. The Fearless Organization helps you bring about this most critical transformation.

The Vision Driven Leader

Author : Michael Hyatt
Publisher : Baker Books
ISBN 13 : 1493409557
Total Pages : 256 pages
Book Rating : 4.4/5 (934 download)

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Book Synopsis The Vision Driven Leader by : Michael Hyatt

Download or read book The Vision Driven Leader written by Michael Hyatt and published by Baker Books. This book was released on 2020-03-31 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a clear, compelling vision--and getting buy-in from your team--is essential to effective leadership. If you don't know where you're going, how on earth will you get there? But how do you craft that vision? How do you get others on board? And how do you put that vision into practice at every level of your organization? In The Vision Driven Leader, New York Times bestselling author Michael Hyatt offers six tools for crafting an irresistible vision for your business, rallying your team around the vision, and distilling it into actionable plans that drive results. Based on Michael's 40 years of experience as an entrepreneur and executive, backed by insights from organizational science and psychology, and illustrated by case studies and stories from multiple industries, The Vision Driven Leader takes you step-by-step from why to what and then how. Your business will never be the same.

Moonshot!

Author : John Sculley
Publisher : RosettaBooks
ISBN 13 : 0795343361
Total Pages : 241 pages
Book Rating : 4.7/5 (953 download)

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Book Synopsis Moonshot! by : John Sculley

Download or read book Moonshot! written by John Sculley and published by RosettaBooks. This book was released on 2014-10-13 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The former Apple CEO “delivers a clear message to individuals, entrepreneurs, and corporations: change . . . or wither” (Booklist). The future belongs to those who see the possibilities before they become obvious. This is the most exciting time ever to be part of the business world. Throughout history, there are some events that stand out as so groundbreaking that they completely change life as we know it. The Apollo moon landing of 1961 was one of those events—the invention of the Apple personal computer was another. In this book, John Sculley, former CEO of both Pepsi and Apple, discusses an era that is giving birth to numerous groundbreaking events and inventions—moonshots—that will change the way we live and work for generations to come. He offers wisdom for a new breed of innovative entrepreneurs to build businesses across industries that will bring in billions of dollars—while changing people’s lives for the better. Moonshot! lays out a roadmap for building a truly transformative business, beginning with a can’t-fail concept and drawing on clear examples from companies who’ve done innovation right.

Behind the Cloud

Author : Marc Benioff
Publisher : John Wiley & Sons
ISBN 13 : 0470521163
Total Pages : 311 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Behind the Cloud by : Marc Benioff

Download or read book Behind the Cloud written by Marc Benioff and published by John Wiley & Sons. This book was released on 2009-10-19 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

Mindfulness (HBR Emotional Intelligence Series)

Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 1633693201
Total Pages : 144 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Mindfulness (HBR Emotional Intelligence Series) by : Harvard Business Review

Download or read book Mindfulness (HBR Emotional Intelligence Series) written by Harvard Business Review and published by Harvard Business Press. This book was released on 2017-04-18 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The benefits of mindfulness include better performance, heightened creativity, deeper self-awareness, and increased charisma—not to mention greater peace of mind. This book gives you practical steps for building a sense of presence into your daily work routine. It also explains the science behind mindfulness and why it works and gives clear-eyed warnings about the pitfalls of the fad. This volume includes the work of: Daniel Goleman Ellen Langer Susan David Christina Congleton This collection of articles includes “Mindfulness in the Age of Complexity,” an interview with Ellen Langer by Alison Beard; “Mindfulness Can Literally Change Your Brain,” by Christina Congleton, Britta K. Hölzel, and Sara W. Lazar; “How to Practice Mindfulness Throughout Your Work Day,” by Rasmus Hougaard and Jacqueline Carter; “Resilience for the Rest of Us,” by Daniel Goleman; “Emotional Agility: How Effective Leaders Manage Their Thoughts and Feelings,” by Susan David and Christina Congleton; “Don’t Let Power Corrupt You,” by Dacher Keltner; “Mindfulness for People Who Are Too Busy to Meditate,” by Maria Gonzalez; “Is Something Lost When We Use Mindfulness as a Productivity Tool?” by Charlotte Lieberman; and “There Are Risks to Mindfulness at Work,” by David Brendel. How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

Humour, Seriously

Author : Jennifer Aaker
Publisher : Portfolio
ISBN 13 : 9780241405932
Total Pages : 0 pages
Book Rating : 4.4/5 (59 download)

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Book Synopsis Humour, Seriously by : Jennifer Aaker

Download or read book Humour, Seriously written by Jennifer Aaker and published by Portfolio. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A recent survey of more than 700 CEOs showed that 98% prefer job candidates with a sense of humour and 84% think that funny employees do better work. Psychologist Dr Jennifer Aaker and comedian Naomi Bagdonas' research has shown that humour makes us feel more competent and confident, strengthens relationships and boosts resilience during difficult times. Based on the popular course 'Humour: Serious Business' at Stanford's Graduate School of Business, where Aaker and Bagdonas help some of the world's most hard-driving, blazer-wearing business minds build levity into their organisations and lives, this book will show you how to use humour to: enhance creativity and problem-solving; influence and motivate others; build bonds and defuse tension within teams; create a culture where colleagues feel safe, appreciated and joyful.

Ways of Hearing

Author : Damon Krukowski
Publisher : MIT Press
ISBN 13 : 0262039648
Total Pages : 140 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Ways of Hearing by : Damon Krukowski

Download or read book Ways of Hearing written by Damon Krukowski and published by MIT Press. This book was released on 2019-04-09 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: A writer-musician examines how the switch from analog to digital audio is changing our perceptions of time, space, love, money, and power. Our voices carry farther than ever before, thanks to digital media. But how are they being heard? In this book, Damon Krukowski examines how the switch from analog to digital audio is changing our perceptions of time, space, love, money, and power. In Ways of Hearing—modeled on Ways of Seeing, John Berger's influential 1972 book on visual culture—Krukowski offers readers a set of tools for critical listening in the digital age. Just as Ways of Seeing began as a BBC television series, Ways of Hearing is based on a six-part podcast produced for the groundbreaking public radio podcast network Radiotopia. Inventive uses of text and design help bring the message beyond the range of earbuds. Each chapter of Ways of Hearing explores a different aspect of listening in the digital age: time, space, love, money, and power. Digital time, for example, is designed for machines. When we trade broadcast for podcast, or analog for digital in the recording studio, we give up the opportunity to perceive time together through our media. On the street, we experience public space privately, as our headphones allow us to avoid “ear contact” with the city. Heard on a cell phone, our loved ones' voices are compressed, stripped of context by digital technology. Music has been dematerialized, no longer an object to be bought and sold. With recommendation algorithms and playlists, digital corporations have created a media universe that adapts to us, eliminating the pleasures of brick-and-mortar browsing. Krukowski lays out a choice: do we want a world enriched by the messiness of noise, or one that strives toward the purity of signal only?