Summary Of Blue Ocean Strategy

Download Summary Of Blue Ocean Strategy full books in PDF, epub, and Kindle. Read online Summary Of Blue Ocean Strategy ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Blue Ocean Shift

Author : W. Chan Kim
Publisher : Hachette Books
ISBN 13 : 0316314056
Total Pages : 286 pages
Book Rating : 4.3/5 (163 download)

DOWNLOAD NOW!

Book Synopsis Blue Ocean Shift by : W. Chan Kim

Download or read book Blue Ocean Shift written by W. Chan Kim and published by Hachette Books. This book was released on 2017-09-26 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

Blue Ocean Strategy, Expanded Edition

Author : W. Chan Kim
Publisher : Harvard Business Review Press
ISBN 13 : 1625274491
Total Pages : 317 pages
Book Rating : 4.6/5 (252 download)

DOWNLOAD NOW!

Book Synopsis Blue Ocean Strategy, Expanded Edition by : W. Chan Kim

Download or read book Blue Ocean Strategy, Expanded Edition written by W. Chan Kim and published by Harvard Business Review Press. This book was released on 2015-01-20 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

Red Ocean Traps (Harvard Business Review Classics)

Author : W. Chan Kim
Publisher : Harvard Business Review Press
ISBN 13 : 1633692671
Total Pages : 25 pages
Book Rating : 4.6/5 (336 download)

DOWNLOAD NOW!

Book Synopsis Red Ocean Traps (Harvard Business Review Classics) by : W. Chan Kim

Download or read book Red Ocean Traps (Harvard Business Review Classics) written by W. Chan Kim and published by Harvard Business Review Press. This book was released on 2017-05-30 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? World-renowned professors W. Chan Kim and Renee Mauborgne, the authors of the best-selling book Blue Ocean Strategy have spent over a decade exploring that question. They have seen that the trouble lies in managers' mental models--ingrained assumptions and theories about the way the world works. Though these models may work perfectly well in mature markets, they undermine executives' attempts to discover uncontested new spaces with ample potential (blue oceans) and keep companies firmly anchored in existing spaces where competition is bloody (red oceans). In this bound version of their bestselling Harvard Business Review classic article, they describe how to break free of these red ocean traps. To do that, managers need to: (1) Focus on attracting new customers, not pleasing current customers; (2) Worry less about segmentation and more about what different segments have in common; (3) Understand that market creation is not synonymous with either technological innovation or creative destruction; and (3) Stop focusing on premium versus low-cost strategies. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

Blue Ocean Leadership (Harvard Business Review Classics)

Author : W. Chan Kim
Publisher : Harvard Business Review Press
ISBN 13 : 1633692655
Total Pages : 32 pages
Book Rating : 4.6/5 (336 download)

DOWNLOAD NOW!

Book Synopsis Blue Ocean Leadership (Harvard Business Review Classics) by : W. Chan Kim

Download or read book Blue Ocean Leadership (Harvard Business Review Classics) written by W. Chan Kim and published by Harvard Business Review Press. This book was released on 2017-05-30 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this bound version of their bestselling Harvard Business Review classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' "customers"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets. The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.

Unlocking the Customer Value Chain

Author : Thales S. Teixeira
Publisher : Crown Currency
ISBN 13 : 1524763098
Total Pages : 354 pages
Book Rating : 4.5/5 (247 download)

DOWNLOAD NOW!

Book Synopsis Unlocking the Customer Value Chain by : Thales S. Teixeira

Download or read book Unlocking the Customer Value Chain written by Thales S. Teixeira and published by Crown Currency. This book was released on 2019-02-19 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential startups use to gain a competitive edge. There is a pattern to digital disruption in an industry, whether the disruptor is Uber, Airbnb, Dollar Shave Club, Pillpack or one of countless other startups that have stolen large portions of market share from industry leaders, often in a matter of a few years. As Teixeira makes clear, the nature of competition has fundamentally changed. Using innovative new business models, startups are stealing customers by breaking the links in how consumers discover, buy and use products and services. By decoupling the customer value chain, these startups, instead of taking on the Unilevers and Nikes, BMW’s and Sephoras of the world head on, peel away a piece of the consumer purchasing process. Birchbox offered women a new way to sample beauty products from a variety of companies from the convenience of their homes, without having to visit a store. Turo doesn't compete with GM. Instead, it offers people the benefit of driving without having to own a car themselves. Illustrated with vivid, indepth and exclusive accounts of both startups, and reigning incumbents like Best Buy and Comcast, as they struggle to respond, Unlocking the Customer Value Chain is an essential guide to demystifying how digital disruption takes place – and what companies can do to defend themselves.

Lords of Strategy

Author : Walter Kiechel
Publisher : Harvard Business Press
ISBN 13 : 1422157318
Total Pages : 363 pages
Book Rating : 4.4/5 (221 download)

DOWNLOAD NOW!

Book Synopsis Lords of Strategy by : Walter Kiechel

Download or read book Lords of Strategy written by Walter Kiechel and published by Harvard Business Press. This book was released on 2010-03-03 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine, if you can, the world of business - without corporate strategy. Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics. But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turbocharged business as never before, with implications far beyond what even they imagined. In The Lords of Strategy, renowned business journalist and editor Walter Kiechel tells, for the first time, the story of the four men who invented corporate strategy as we know it and set in motion the modern, multibillion-dollar consulting industry: Bruce Henderson, founder of Boston Consulting Group Bill Bain, creator of Bain & Company Fred Gluck, longtime Managing Director of McKinsey & Company Michael Porter, Harvard Business School professor Providing a window into how to think about strategy today, Kiechel tells their story with novelistic flair. At times inspiring, at times nearly terrifying, this book is a revealing account of how these iconoclasts and the organizations they led revolutionized the way we think about business, changed the very soul of the corporation, and transformed the way we work.

Blue Ocean Strategy

Author : Andreas Mebert
Publisher : CRC Press
ISBN 13 : 1351350218
Total Pages : 98 pages
Book Rating : 4.3/5 (513 download)

DOWNLOAD NOW!

Book Synopsis Blue Ocean Strategy by : Andreas Mebert

Download or read book Blue Ocean Strategy written by Andreas Mebert and published by CRC Press. This book was released on 2017-07-05 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Blue Ocean Strategy, W. Chan Kim and Renée Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition. In the normal framework, competition is a zero-sum game: if there are two companies competing for the same market, as one does better, the other has to do worse. The authors’ creative leap is to suggest one can beat the competition by not competing. Companies should avoid confronting competitors in crowded marketplaces, what they call “red oceans,” and instead seek out new markets, or “blue oceans.” Once the blue oceans have been identified, companies can get down to the task of creating unique products which exploit that market. Chan and Mauborgne argue, for example, that a wine company might decide to start appealing to a group previously uninterested in wine. This would be a “blue ocean” market, giving the winemaker a huge advantage, which they could exploit by creating a wine that appealed to the tastes of a beer-drinking demographic. A classic of business writing, Blue Ocean Strategy is creative thinking and problem solving at its best.

Playing to Win

Author : Alan G. Lafley
Publisher : Harvard Business Press
ISBN 13 : 142218739X
Total Pages : 274 pages
Book Rating : 4.4/5 (221 download)

DOWNLOAD NOW!

Book Synopsis Playing to Win by : Alan G. Lafley

Download or read book Playing to Win written by Alan G. Lafley and published by Harvard Business Press. This book was released on 2013 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.

UX Strategy

Author : Jaime Levy
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449373011
Total Pages : 312 pages
Book Rating : 4.4/5 (493 download)

DOWNLOAD NOW!

Book Synopsis UX Strategy by : Jaime Levy

Download or read book UX Strategy written by Jaime Levy and published by "O'Reilly Media, Inc.". This book was released on 2015-05-20 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Good Strategy Bad Strategy

Author : Richard Rumelt
Publisher : Currency
ISBN 13 : 0307886239
Total Pages : 338 pages
Book Rating : 4.3/5 (78 download)

DOWNLOAD NOW!

Book Synopsis Good Strategy Bad Strategy by : Richard Rumelt

Download or read book Good Strategy Bad Strategy written by Richard Rumelt and published by Currency. This book was released on 2011-07-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

Who Not How

Author : Dan Sullivan
Publisher : Hay House, Inc
ISBN 13 : 1401960588
Total Pages : 209 pages
Book Rating : 4.4/5 (19 download)

DOWNLOAD NOW!

Book Synopsis Who Not How by : Dan Sullivan

Download or read book Who Not How written by Dan Sullivan and published by Hay House, Inc. This book was released on 2020-10-20 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's foremost entrepreneurial coach shows you how to make a mindset shift that opens the door to explosive growth and limitless possibility--in your business and your life. Have you ever had a new idea or a goal that excites you... but not enough time to execute it? What about a goal you really want to accomplish...but can't because instead of taking action, you procrastinate? Do you feel like the only way things are going to get done is if you do them? But what if it wasn't that way? What if you had a team of people around you that helped you accomplish your goals (while you helped them accomplish theirs)? When we want something done, we've been trained to ask ourselves: "How can I do this?" Well, there is a better question to ask. One that unlocks a whole new world of ease and accomplishment. Expert coach Dan Sullivan knows the question we should ask instead: "Who can do this for me?" This may seem simple. And it is. But don't let the lack of complexity fool you. By mastering this question, you will quickly learn how billionaires and successful entrepreneurs like Dan build incredible businesses and personal freedom. This book will teach you how to make this essential paradigm-shift so you can: • Build a successful business effectively while not killing yourself • Immediately free-up 1,000+ hours of work that you shouldn't be doing anyway • Bypass the typical scarcity and decline of aging and other societal norms • Increase your vision in all areas of life and build teams of WHOs to support you in that vision • Never be limited in your goals and ambitions again • Expand your abundance of wealth, innovation, relationships, and joy • Build a life where everything you do is your choice--how you spend your time, how much money you make, the quality of your relationships, and the type of work you do Making this shift involves retraining your brain to stop limiting your potential based on what you solely can do and instead focus on the nearly infinite and endless connections between yourself and other people as well as the limitless transformation possible through those connections.

The Outsiders

Author : William Thorndike
Publisher : Harvard Business Press
ISBN 13 : 1422162672
Total Pages : 274 pages
Book Rating : 4.4/5 (221 download)

DOWNLOAD NOW!

Book Synopsis The Outsiders by : William Thorndike

Download or read book The Outsiders written by William Thorndike and published by Harvard Business Press. This book was released on 2012 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's time to redefine the CEO success story. Meet eight iconoclastic leaders who helmed firms where returns on average outperformed the S&P 500 by more than 20 times.

Innovation in the Cultural and Creative Industries

Author : Estelle Pellegrin-Boucher
Publisher : John Wiley & Sons
ISBN 13 : 1786303795
Total Pages : 214 pages
Book Rating : 4.7/5 (863 download)

DOWNLOAD NOW!

Book Synopsis Innovation in the Cultural and Creative Industries by : Estelle Pellegrin-Boucher

Download or read book Innovation in the Cultural and Creative Industries written by Estelle Pellegrin-Boucher and published by John Wiley & Sons. This book was released on 2020-01-02 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological innovations, sociological and consumer trends, and growing internationalization are transforming the cultural and creative industries (CCIs). These changes present new challenges for CCIs that require original and inventive answers. Innovation in the Cultural and Creative Industries analyzes the powerful strategies put in place by CCI organizations such as Nintendo, the Lascaux Cave and Daft Punk. The case studies presented in this book cover video games, books, music, museums, fashion, film and architecture. Each chapter is organized around five key points: a theoretical framework that focuses on a specific concept, a description of the methodological mechanism mobilized, a presentation of the industry concerned, the analysis of the innovative strategy and a recap of the lessons and best practices demonstrated by the case.

Seizing the White Space

Author : Mark W. Johnson
Publisher : Harvard Business Press
ISBN 13 : 1422124819
Total Pages : 227 pages
Book Rating : 4.4/5 (221 download)

DOWNLOAD NOW!

Book Synopsis Seizing the White Space by : Mark W. Johnson

Download or read book Seizing the White Space written by Mark W. Johnson and published by Harvard Business Press. This book was released on 2010 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to unlocking that growth. This text describes how companies can achieve transformational growth in new markets or, simply put, how they can seize the white space.

Your Next Five Moves

Author : Patrick Bet-David
Publisher : Simon and Schuster
ISBN 13 : 1982154810
Total Pages : 320 pages
Book Rating : 4.9/5 (821 download)

DOWNLOAD NOW!

Book Synopsis Your Next Five Moves by : Patrick Bet-David

Download or read book Your Next Five Moves written by Patrick Bet-David and published by Simon and Schuster. This book was released on 2021-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of Valuetainment, the #1 YouTube channel for entrepreneurs, and “one of the most exciting thinkers” (Ray Dalio, author of Principles) in business today, comes a practical and effective guide for thinking more clearly and achieving your most audacious professional goals. Both successful entrepreneurs and chess grandmasters have the vision to look at the pieces in front of them and anticipate their next five moves. In this book, Patrick Bet-David “helps entrepreneurs understand exactly what they need to do next” (Brian Tracy, author of Eat That Frog!) by translating this skill into a valuable methodology. Whether you feel like you’ve hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers. You will gain: CLARITY on what you want and who you want to be. STRATEGY to help you reason in the war room and the board room. GROWTH TACTICS for good times and bad. SKILLS for building the right team based on strong values. INSIGHT on power plays and the art of applying leverage. Combining these principles and revelations drawn from Patrick’s own rise to successful CEO, Your Next Five Moves is a must-read for any serious executive, strategist, or entrepreneur.

The Lean Product Playbook

Author : Dan Olsen
Publisher : John Wiley & Sons
ISBN 13 : 1118961021
Total Pages : 336 pages
Book Rating : 4.1/5 (189 download)

DOWNLOAD NOW!

Book Synopsis The Lean Product Playbook by : Dan Olsen

Download or read book The Lean Product Playbook written by Dan Olsen and published by John Wiley & Sons. This book was released on 2015-05-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

Edge Strategy

Author : Alan Lewis
Publisher : Harvard Business Review Press
ISBN 13 : 1633690164
Total Pages : 225 pages
Book Rating : 4.6/5 (336 download)

DOWNLOAD NOW!

Book Synopsis Edge Strategy by : Alan Lewis

Download or read book Edge Strategy written by Alan Lewis and published by Harvard Business Review Press. This book was released on 2015-12-29 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you missing opportunities for growth that are right in front of you? In today’s volatile economic environment, filled with uncertainty and sudden change, the forces pushing you to stay focused on the core business are extremely powerful. Profiting from the core is crucial, but the danger is that overfocus on the core can blind companies. Scanning the horizon for new markets and new products can also be tempting, but risky. Fixating too much on either strategy can cause you to miss the substantial opportunities for growth that are often hidden in plain sight, at the edge of the core business. In this insightful yet practical book, strategy experts Alan Lewis and Dan McKone articulate a mindset that helps leaders recognize and capitalize on these opportunities. The Edge Strategy framework challenges how the boundaries of your existing products and services map to your customers’ views of the world and then provides three different lenses through which you can see and leverage value: • Product edge. How to capture incremental profits and other benefits by slightly altering the elements and composition of a core offering • Journey edge. How to create and capture extra value by adjusting your role in supporting the customer’s journey to and through your offering • Enterprise edge. How to unlock additional value from resources and capabilities that support your core offering by applying them in a different context, for a different offering or different set of customers With engaging examples across many industries, Lewis and McKone coach you on how to identify and assess each of the different “edges” and then provide concrete insights and advice on applying edge strategy and tactics to use in specific business contexts. The book concludes with a ten-step process to help executives and managers find and leverage the edges in their own companies. Edge Strategy is the concise, hands-on guide for growing your business by getting more yield from assets already in place, relationships already established, and investments already made.