Summary Mini Habits Smaller Habits Bigger Results By Stephen Guise

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Mini Habits

Author : Stephen Guise
Publisher : Selective Entertainment LLC
ISBN 13 : 0996435425
Total Pages : 206 pages
Book Rating : 4.9/5 (964 download)

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Book Synopsis Mini Habits by : Stephen Guise

Download or read book Mini Habits written by Stephen Guise and published by Selective Entertainment LLC. This book was released on 2013-12-22 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Life-Changing Strategy of This Worldwide Bestseller in 17 Languages! Lasting Change For Early Quitters, Burnouts, The Unmotivated, And Everyone Else Too When I decided to start exercising consistently 10 years ago, this is what actually happened: I tried "getting motivated." It worked sometimes.I tried setting audacious big goals. I almost always failed them.I tried to make changes last. They didn't. Like most people who try to change and fail, I assumed that I was the problem. Then one afternoon--after another failed attempt to get motivated to exercise--I (accidentally) started my first mini habit. I initially committed to do one push-up, and it turned into a full workout. I was shocked. This "stupid idea" wasn't supposed to work. I was shocked again when my success with this strategy continued for months (and to this day). I had to consider that maybe I wasn't the problem in those 10 years of mediocre results. Maybe it was my prior strategies that were ineffective, despite being oft-repeated as "the way to change" in countless books and blogs. My suspicions were correct. Is There A Scientific Explanation For This? As I sought understanding, I found a plethora of scientific studies that had answers, with nobody to interpret them correctly. Based on the science--which you'll find peppered throughout Mini Habits--we've been doing it all wrong. You can succeed without the guilt, intimidation, and repeated failure associated with such strategies as "getting motivated," New Year's Resolutions, or even "just doing it." In fact, you need to stop using those strategies if they aren't giving you great results. Most popular strategies don't work well because they require you to fight against your subconscious brain (a fight not easily won). It's only when you start playing by your brain's rules and taking your human limitations seriously--as mini habits show you how to do--that you can achieve lasting change. What's A Mini Habit? A mini habit is a very small positive behavior that you force yourself to do every day; its "too small to fail" nature makes it weightless, deceptively powerful, and a superior habit-building strategy. You will have no choice but to believe in yourself when you're always moving forward. The barrier to the first step is so low that even depressed or "stuck" people can find early success and begin to reverse their lives right away. And if you think one push-up a day is too small to matter, I've got one heck of a story for you! Aim For The First Step They say when you aim for the moon, you'll land among the stars. Well, that doesn't make sense, as the moon is closer than the stars. I digress. The message is that you should aim very high and even if you fall short, you'll still get somewhere. I've found the opposite to be true in regards to productivity and healthy behaviors. When you aim for the moon, you won't do anything because it's too far away. But when you aim for the step in front of you, you might keep going and reach the moon. I've used the Mini Habits strategy to get into the best shape of my life, read 10x more books, and write 4x as many words. It started from requiring one push-up from myself every day. How ridiculous is that? Not so ridiculous when you consider the science of the brain, habits, and willpower. The Mini Habits system works because it's how our brains are designed to change. Note: This book isn't for eliminating bad habits (some principles could be useful for breaking habits). Mini Habits is a strategy to create permanent healthy habits in: exercise, writing, reading, thinking positively, meditating, drinking water, eating healthy foods, etc. Lasting change won't happen until you take that first step into a strategy that works. Give Mini Habits a try. You won't look back.

Mini Habits for Weight Loss

Author : Stephen Guise
Publisher : Selective Entertainment LLC
ISBN 13 : 0996435433
Total Pages : 315 pages
Book Rating : 4.9/5 (964 download)

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Book Synopsis Mini Habits for Weight Loss by : Stephen Guise

Download or read book Mini Habits for Weight Loss written by Stephen Guise and published by Selective Entertainment LLC. This book was released on 2016-11-27 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: The brain resists dramatic behavioral shifts. Recognizing this and developing a strategy around it made the original Mini Habits the #1 selling self-help book in a number of countries. In Mini Habits for Weight Loss, you’ll discover that we also biologically resist such changes, which explains why most dieters and smoothie-cleanse aficionados lose weight in the short term, only to gain it all back (and more). Mini Habits for Weight Loss will show you how to make dietary changes in a sustainable, permanent way that doesn’t trigger biological or neurological resistance. It’s an advanced version of the method that made the original book a hit in 14 languages. The mini habits remain easy to implement, but the reasoning and supporting strategies are more sophisticated. This is by necessity, as weight loss factors are many and varied. All the suggestions in the book are rooted in extensive biological and neuroscience research.

Elastic Habits

Author : Stephen Guise
Publisher : Selective Entertainment LLC
ISBN 13 : 9780996435475
Total Pages : 238 pages
Book Rating : 4.4/5 (354 download)

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Book Synopsis Elastic Habits by : Stephen Guise

Download or read book Elastic Habits written by Stephen Guise and published by Selective Entertainment LLC. This book was released on 2019-11-20 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Habits That Bend Don't Break Why do so many sincere attempts to build good habits fail? We try our best to be consistent, but some days are better than others. Inevitably, we fail when "life happens," because each day we try to hit the same targets regardless of the situation. How, then, can we make our habits more resilient to the turbulence of life? By making them elastic.Most people associate "elastic" with yoga pants and rubber bands. But the word also means "resilient" - the ability to withstand pressure. Elastic materials are far more durable than rigid and brittle ones, which will shatter under the slightest pressure. The same is true for habits.Traditional habits are unchanging: the same behavior is done at the same time to the same level every day. They work well until the pressures of modern life break their rigid and brittle shell. Elastic habits are fluid: they can change their form and intensity to suit each unique day. They survive busy, tired, bad days. They thrive in better days. If you're tired of the repetitive and exhausting grind to develop good habits, it's time give your habits the refreshing superpower of elasticity. Read Elastic Habits now, and you'll soon discover the life-changing difference of good habits that adapt to your day.

How to Be an Imperfectionist

Author : Stephen Guise
Publisher : Selective Entertainment LLC
ISBN 13 : 9780996435406
Total Pages : 166 pages
Book Rating : 4.4/5 (354 download)

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Book Synopsis How to Be an Imperfectionist by : Stephen Guise

Download or read book How to Be an Imperfectionist written by Stephen Guise and published by Selective Entertainment LLC. This book was released on 2015-06-04 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: From an early age, kids are taught to color inside the lines, and any color that strays outside the lines is considered to be a mistake that must be avoided. Perfectionism is a naturally limiting mindset. Imperfectionism, however, frees us to live outside the lines, where possibilities are infinite, mistakes are allowed, and self-judgment is minimal.The old way to approach perfectionism was to inspire people to "let go" of their need for perfection and hope they could do it. The new way is to show people how simple but highly strategic "mini actions" can empower them to gradually and effortlessly "let go" of perfectionism. This book applies the science of behavior modification directly to the roots of perfectionism, resulting in a new and superior method for change. Imperfectionists aren't so ironic as to have perfect lives: they're just happier, healthier, and more productive at doing what matters.

Making Habits, Breaking Habits

Author : Jeremy Dean
Publisher : Hachette+ORM
ISBN 13 : 0738216089
Total Pages : 168 pages
Book Rating : 4.7/5 (382 download)

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Book Synopsis Making Habits, Breaking Habits by : Jeremy Dean

Download or read book Making Habits, Breaking Habits written by Jeremy Dean and published by Hachette+ORM. This book was released on 2012-06-12 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Say you want to start going to the gym or practicing a musical instrument. How long should it take before you stop having to force it and start doing it automatically? The surprising answers are found in Making Habits, Breaking Habits, a psychologist's popular examination of one of the most powerful and under-appreciated processes in the mind. Although people like to think that they are in control, much of human behavior occurs without any decision-making or conscious thought. Drawing on hundreds of fascinating studies, psychologist Jeremy Dean busts the myths to finally explain why seemingly easy habits, like eating an apple a day, can be surprisingly difficult to form, and how to take charge of your brain's natural "autopilot" to make any change stick. Witty and intriguing, Making Habits, Breaking Habits shows how behavior is more than just a product of what you think. It is possible to bend your habits to your will -- and be happier, more creative, and more productive.

Tiny Habits

Author : B. J. Fogg
Publisher : Harvest
ISBN 13 : 0358003326
Total Pages : 317 pages
Book Rating : 4.3/5 (58 download)

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Book Synopsis Tiny Habits by : B. J. Fogg

Download or read book Tiny Habits written by B. J. Fogg and published by Harvest. This book was released on 2020 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's leading expert on habit formation shows how you can have a happier, healthier life: by starting small. Myth: Change is hard. Reality: Change can be easy if you know the simple steps of Behavior Design. Myth: It's all about willpower. Reality: Willpower is fickle and finite, and exactly the wrong way to create habits. Myth: You have to make a plan and stick to it. Reality: You transform your life by starting small and being flexible. BJ FOGG is here to change your life--and revolutionize how we think about human behavior. Based on twenty years of research and Fogg's experience coaching more than 40,000 people, Tiny Habits cracks the code of habit formation. With breakthrough discoveries in every chapter, you'll learn the simplest proven ways to transform your life. Fogg shows you how to feel good about your successes instead of bad about your failures. Whether you want to lose weight, de-stress, sleep better, or be more productive each day, Tiny Habits makes it easy to achieve. Already the habit guru to companies around the world, Fogg brings his proven method to a global audience for the first time. Whether you want to lose weight, de-stress, sleep better, or exercise more, Tiny Habits makes it easy to achieve.

Japanese Women Don't Get Old or Fat

Author : Naomi Moriyama
Publisher : Delacorte Press
ISBN 13 : 0440336015
Total Pages : 208 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Japanese Women Don't Get Old or Fat by : Naomi Moriyama

Download or read book Japanese Women Don't Get Old or Fat written by Naomi Moriyama and published by Delacorte Press. This book was released on 2005-11-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if there were a land where people lived longer than anywhere else on earth, the obesity rate was the lowest in the developed world, and women in their forties still looked like they were in their twenties? Wouldn't you want to know their extraordinary secret? Japanese-born Naomi Moriyama reveals the secret to her own high-energy, successful lifestyle–and the key to the enduring health and beauty of Japanese women–in this exciting new book. The Japanese have the pleasure of eating one of the most delicious, nutritious, and naturally satisfying cuisines in the world without denial, without guilt…and, yes, without getting fat or looking old. As a young girl living in Tokyo, Naomi Moriyama grew up in the food utopia of the world, where fresh, simple, wholesome fare is prized as one of the greatest joys of life. She also spent much time basking in that other great center of Japanese food culture: her mother Chizuko's Tokyo kitchen. Now she brings the traditional secrets of her mother's kitchen to you in a book that embodies the perfect marriage of nature and culinary wisdom–Japanese home-style cooking. If you think you've eaten Japanese food, you haven't tasted anything yet. Japanese home-style cooking isn't just about sushi and raw fish but good, old-fashioned everyday-Japanese-mom's cooking that's stood the test of time–and waistlines–for decades. Reflected in this unique way of cooking are the age-old traditional values of family and the abiding Japanese love of simplicity, nature, and good health. It's the kind of food that millions of Japanese women like Naomi eat every day to stay healthy, slim, and youthful while pursuing an energetic, successful, on-the-go lifestyle. Even better, it's fast, it's easy, and you can start with something as simple as introducing brown rice to your diet. You'll begin feeling the benefits that keep Japanese women among the youngest-looking in the world after your very next meal! If you're tired of counting calories, counting carbs, and counting on being disappointed with diets that don't work and don't satisfy, it's time to discover one of the best-kept and most delicious secrets for a healthier, slimmer, and long-living lifestyle. It's time to discover the Japanese fountain of youth….

Small Move, Big Change

Author : Caroline L. Arnold
Publisher : Penguin
ISBN 13 : 1101620250
Total Pages : 262 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Small Move, Big Change by : Caroline L. Arnold

Download or read book Small Move, Big Change written by Caroline L. Arnold and published by Penguin. This book was released on 2014-01-16 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The most useful guide to getting things done since Getting Things Done." --Adam Grant, author of Give and Take Learn how small behavioral changes can lead to major personal and professional self-improvement Whether trying to lose weight, save money, get organized, or advance on the job, we’re always setting goals and making resolutions, but rarely following through on them. According to longtime Wall Street technology strategist Caroline Arnold, the “big push” strategy of the New Year’s resolution is designed to fail, because it broadly pits our limited willpower stores against an autopilot of entrenched behaviors and attitudes that is far more powerful. To change ourselves permanently, we need to focus our self-control on precise behavioral targets and overwhelm them. Small Move, Big Change is Arnold’s guide to turning broad personal goals into meaningful and discrete behavioral changes that lead to permanent improvement. Providing scores of engaging real-world examples and new scientific findings, she shows us that while the traditional resolution promises rewards on a distant “someday,” microresolutions work because they reward us today by instantly altering our routines and, ultimately, ourselves.

Outer Order, Inner Calm

Author : Gretchen Rubin
Publisher : Harmony
ISBN 13 : 1984822802
Total Pages : 242 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Outer Order, Inner Calm by : Gretchen Rubin

Download or read book Outer Order, Inner Calm written by Gretchen Rubin and published by Harmony. This book was released on 2019-03-05 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • In this lovely, easy-to-use illustrated guide to decluttering, the beloved author of The Happiness Project shows us how to take control of our stuff—and, by extension, our lives. Gretchen Rubin knows firsthand that creating order can make our lives happier, healthier, more productive, and more creative. But for most of us, a rigid, one-size-fits-all solution doesn't work. When we tailor our approach to suit our own particular challenges and habits, we can find inner calm. With a sense of fun, and a clear idea of what’s realistic for most people, Rubin suggests dozens of manageable tips and tricks for creating a more serene, orderly environment, including: • Never label anything “miscellaneous.” • Ask yourself, “Do I need more than one?” • Don’t aim for minimalism. • Remember: If you can’t retrieve it, you won’t use it. • Stay current with a child’s interests. • Beware the urge to “procrasticlear.” By getting rid of things we don’t use, don’t need, or don’t love, we free our minds (and our shelves) for what we truly value.

Performing Under Pressure

Author : Hendrie Weisinger
Publisher : Currency
ISBN 13 : 0804136726
Total Pages : 322 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis Performing Under Pressure by : Hendrie Weisinger

Download or read book Performing Under Pressure written by Hendrie Weisinger and published by Currency. This book was released on 2015-02-24 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nobody performs better under pressure. Regardless of the task, pressure ruthlessly diminishes our judgment, decision-making, attention, dexterity, and performance in every professional and personal arena. In Performing Under Pressure, Drs. Hendrie Weisinger and J.P. Pawliw-Fry introduce us to the concept of pressure management, offering empirically tested short term and long term solutions to help us overcome the debilitating effects of pressure. Performing Under Pressure tackles the greatest obstacle to personal success, whether in a sales presentation, at home, on the golf course, interviewing for a job, or performing onstage at Carnegie Hall. Despite sports mythology, no one "rises to the occasion" under pressure and does better than they do in practice. The reality is pressure makes us do worse, and sometimes leads us to fail utterly. But there are things we can do to diminish its effects on our performance. Performing Under Pressure draws on research from over 12,000 people, and features the latest research from neuroscience and from the frontline experiences of Fortune 500 employees and managers, Navy SEALS, Olympic and other elite athletes, and others. It offers 22 specific strategies each of us can use to reduce pressure in our personal and professional lives and allow us to better excel in whatever we do. Whether you’re a corporate manager, a basketball player, or a student preparing for the SAT, Performing Under Pressure will help you to do your best when it matters most.

Quit Like a Millionaire

Author : Kristy Shen
Publisher : Penguin
ISBN 13 : 0525538690
Total Pages : 337 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Quit Like a Millionaire by : Kristy Shen

Download or read book Quit Like a Millionaire written by Kristy Shen and published by Penguin. This book was released on 2019-07-09 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: From two leaders of the FIRE (Financial Independence, Retire Early) movement, a bold, contrarian guide to retiring at any age, with a reproducible formula to financial independence A bull***t-free guide to growing your wealth, retiring early, and living life on your own terms Kristy Shen retired with a million dollars at the age of thirty-one, and she did it without hitting a home run on the stock market, starting the next Snapchat in her garage, or investing in hot real estate. Learn how to cut down on spending without decreasing your quality of life, build a million-dollar portfolio, fortify your investments to survive bear markets and black-swan events, and use the 4 percent rule and the Yield Shield--so you can quit the rat race forever. Not everyone can become an entrepreneur or a real estate baron; the rest of us need Shen's mathematically proven approach to retire decades before sixty-five.

U Thrive

Author : Dan Lerner
Publisher : Little, Brown Spark
ISBN 13 : 0316311634
Total Pages : 278 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis U Thrive by : Dan Lerner

Download or read book U Thrive written by Dan Lerner and published by Little, Brown Spark. This book was released on 2017-04-18 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the professors who teach NYU's most popular elective class, "Science of Happiness," a fun, comprehensive guide to surviving and thriving in college and beyond. Every year, almost 4,000,000 students begin their freshman year at colleges and universities nationwide. Most of them will sleep less and stress out a whole lot more. By the end of the year, 30% of those freshmen will have dropped out. For many, the unforeseen demands of college life are so overwhelming that "the best four years of your life" can start to feel like the worst. Enter Daniel Lerner and Dr. Alan Schlechter, ready to teach students how to not only survive college, but flourish in it. Filled with fascinating science, real-life stories, and tips for building positive lifelong habits, U Thrive addresses the opportunities and challenges every undergrad will face -- from finding a passion to dealing with nightmarish roommates and surviving finals week. Engaging and hilarious, U Thrive will help students grow into the happy, successful alums they all deserve to be.

Intelligent Disobedience

Author : Ira Chaleff
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626564280
Total Pages : 225 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis Intelligent Disobedience by : Ira Chaleff

Download or read book Intelligent Disobedience written by Ira Chaleff and published by Berrett-Koehler Publishers. This book was released on 2015-07-07 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Torture in Abu Ghraib prison. Corporate fraud. Falsified records at Veterans Administration hospitals. Teachers pressured to feed test answers to students. These scandals could have been prevented if, early on, people had said no to their higher-ups. Ira Chaleff discusses when and how to disobey inappropriate orders, reduce unacceptable risk, and find better ways to achieve legitimate goals. He delves into the psychological dynamics of obedience, drawing in particular on what Stanley Milgram's seminal Yale experiments-in which volunteers were induced to administer shocks to innocent people-teach us about how to reduce compliance with harmful orders. Using vivid examples of historical events and everyday situations, he offers advice on judging whether intelligent disobedience is called for, how to express opposition, and how to create a culture where citizens are educated and encouraged to think about whether orders make sense. --

The 3-Minute Rule

Author : Brant Pinvidic
Publisher : Penguin
ISBN 13 : 0525540733
Total Pages : 258 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The 3-Minute Rule by : Brant Pinvidic

Download or read book The 3-Minute Rule written by Brant Pinvidic and published by Penguin. This book was released on 2019-10-29 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to deliver a pitch or presentation that grabs your audience’s ever-shrinking attention span? Ditch the colorful slides and catchy language. And follow one simple rule: Convey only what needs to be said, clearly and concisely, in three minutes or less. That’s the 3-Minute Rule. Hollywood producer and pitch master Brant Pinvidic has sold more than three hundred TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. In his nearly twenty years of experience, he’s developed a simple, straightforward system that’shelped hundreds—from Fortune 100 CEOs to PTA presidents—use top-level Hollywood storytelling techniques to simplify their messages and say less to get more. Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation, so your audience not only remembers your message but can pass it on to their friends and colleagues. You’ll see how his methods work in a wide range of situations—from presenting investment opportunities in a biotech startup to pitching sponsorship deals for major sports stadiums, and more. Now it’s your turn. The 3-Minute Rule will equip you with an easy, foolproof method to boil down any idea to its essential elements and structure it for maximum impact. Simplify. Say less. Get More.

The Fear Factor

Author : Abigail Marsh
Publisher : Basic Books
ISBN 13 : 1541697200
Total Pages : 321 pages
Book Rating : 4.5/5 (416 download)

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Book Synopsis The Fear Factor by : Abigail Marsh

Download or read book The Fear Factor written by Abigail Marsh and published by Basic Books. This book was released on 2017-10-10 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this "compelling scientific detective story," a leading neuroscientist looks for the nature of human kindness in the brains of heroes and psychopaths (Wall Street Journal). At fourteen, Amber could boast of killing her guinea pig, threatening to burn down her home, and seducing men in exchange for gifts. She used the tools she had available to get what she wanted, and, she didn't care about the damage she inflicted. A few miles away, Lenny Skutnik was so concerned about the life of a drowning woman that he jumped into the ice-cold river to save her. How could Amber care so little about others' lives, while Lenny cared so much? Abigail Marsh studied the brains of both psychopathic children and extreme altruists and found that the answer lies in our ability to recognize others' fear. And as The Fear Factor argues, by studying people who demonstrate heroic and evil behaviors, we can learn more about how human morality is coded in the brain. A path-breaking read, The Fear Factor is essential for anyone seeking to understand the heights and depths of human nature.

One Small Step Can Change Your Life

Author : Robert Maurer Ph.D.
Publisher : Workman Publishing Company
ISBN 13 : 0761181342
Total Pages : 229 pages
Book Rating : 4.7/5 (611 download)

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Book Synopsis One Small Step Can Change Your Life by : Robert Maurer Ph.D.

Download or read book One Small Step Can Change Your Life written by Robert Maurer Ph.D. and published by Workman Publishing Company. This book was released on 2014-04-22 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improve your life fearlessly with this essential guide to kaizen—the art of making great and lasting change through small, steady steps. The philosophy is simple: Great change is made through small steps. And the science is irrefutable: Small steps circumvent the brain's built-in resistance to new behavior. No matter what the goal—losing weight, quitting smoking, writing a novel, starting an exercise program, or meeting the love of your life—the powerful technique of kaizen is the way to achieve it. Written by psychologist and kaizen expert Dr. Robert Maurer, One Small Step Can Change Your Life is the simple but potent guide to easing into new habits—and turning your life around. Learn how to overcome fear and procrastination with his 7 Small Steps—including how to Think Small Thoughts, Take Small Actions, and Solve Small Problems—to steadily build your confidence and make insurmountable-seeming goals suddenly feel doable. Dr. Maurer also shows how to visualize virtual change so that real change can come more easily. Why small rewards lead to big returns. And how great discoveries are made by paying attention to the little details most of us overlook. His simple regiment is your path to continuous improvement for anything from losing weight to quitting smoking, paying off debt, or conquering shyness and meeting new people. Rooted in the two-thousand-year-old wisdom of the Tao Te Ching—“The journey of a thousand miles begins with a single step”—here is the way to change your life without fear, without failure, and start on a new path of easy, continuous improvement.

The Impact Equation

Author : Chris Brogan
Publisher : Penguin
ISBN 13 : 1101572434
Total Pages : 297 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Impact Equation by : Chris Brogan

Download or read book The Impact Equation written by Chris Brogan and published by Penguin. This book was released on 2012-10-25 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.” Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people interact mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.