Summary: How to Succeed in Business Without Working So Damn Hard

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Author :
Publisher : Primento
ISBN 13 : 2806246989
Total Pages : 30 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis Summary: How to Succeed in Business Without Working So Damn Hard by : BusinessNews Publishing,

Download or read book Summary: How to Succeed in Business Without Working So Damn Hard written by BusinessNews Publishing, and published by Primento. This book was released on 2013-02-15 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Robert Kriegel's book: "How to Succeed in Business Without Working So Damn Hard: Rethinking the Rules, Reinventing the Game". This complete summary of the ideas from Robert Kriegel's book "How to Succeed in Business Without Working So Damn Hard" shows that it’s possible to be more productive, create more profit and be happier by working less hours, but in a more direct way. This summary takes this principle and splits it into two guidelines: don’t conform, but rethink the way you work, and don’t compete against others. It also breaks down these principles into measures that every businessperson can apply. Exploit your strengths, for example, rather than trying to solve your weaknesses; make a serious effort to halve your number of meetings; look at business ideas outside of your industry, and think how they could be applied. In short, look carefully at your market’s assumptions, and your personal ones, and challenge whether they are effective, could be done more quickly or need to be done at all. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "How to Succeed in Business Without Working So Damn Hard" and discover how to work better, not harder.

How to Succeed in Business Without Working so Damn Hard

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Author :
Publisher : Business Plus
ISBN 13 : 0759527105
Total Pages : 184 pages
Book Rating : 4.7/5 (595 download)

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Book Synopsis How to Succeed in Business Without Working so Damn Hard by : Robert J. Kriegel

Download or read book How to Succeed in Business Without Working so Damn Hard written by Robert J. Kriegel and published by Business Plus. This book was released on 2002-02-13 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to Robert Kriegel, the only way to suceed in today's business climate is to break away from old modes, myths and mindsets and re-think, re-define and re-invent the rules that govern the game. Here, he encourages the adoption of new strategies to increase performance levels.

You Must Write a Book

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Publisher : Honoree Enterprises Publishing, LLC
ISBN 13 : 9780996186186
Total Pages : 204 pages
Book Rating : 4.1/5 (861 download)

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Book Synopsis You Must Write a Book by : Hal Elrod

Download or read book You Must Write a Book written by Hal Elrod and published by Honoree Enterprises Publishing, LLC. This book was released on 2016-09-11 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Book Establishes Your Authority and Credibility Faster and Easier Than Anything Else. This is the Guide You Need to Write Yours! The biggest and best tool you'll ever have in your belt is a business book with your name on the cover Authority and Credibility-Your own book effortlessly attracts investors, clients, and customers Brand recognition-Your own book makes your name and brand easier to recognize, extending your reach further than ever before The ultimate business card-We're hard-wired to hold on to books, to keep and care for them, and to share them with others. When's the last time someone did that with your business card? You Must Write a Book introduces you to how a book can help you to build and grow your business and your brand, and how you can put your ideas on the page You'll learn: Why a book matters to your business Pre-planning and strategic thinking, before putting even the first word on the page How to write your book by committing to only a few words per day How to hire ghostwriters or other professionals to get your ideas on the page, without writing a word The steps for launching your book like a pro Marketing plans-both for your book, and using your book to market yourself and your business Honorée Corder is the author of dozens of books, she does all sorts of other magical things, and her badassery is legendary. She is Hal Elrod's business partner and co-creator of The Miracle Morning book series, and she coaches high profile professionals, guiding them into some of the best decisions they've ever made. If You're Looking for a Single Tool to Achieve Next-Level Success, Pick Up Your Copy of 'You Must Write A Book' Right Now!

Love is Just Damn Good Business: Do What You Love in the Service of People Who Love What You Do

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 1260441237
Total Pages : 225 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis Love is Just Damn Good Business: Do What You Love in the Service of People Who Love What You Do by : Steve Farber

Download or read book Love is Just Damn Good Business: Do What You Love in the Service of People Who Love What You Do written by Steve Farber and published by McGraw Hill Professional. This book was released on 2019-09-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of The Radical Leap and Greater Than Yourself comes the first book to directly address love as a hard-core business principle that generates measurable results It’s time to toss aside the touchy-feely notions of love in business and acknowledge the real power that it holds. Love is not only appropriate in the context of business, it’s the foundation of great leadership. To put it bluntly: love is just damn good business. That’s the simple but profound truth that leadership consultant Steve Farber has discovered in his extensive work with Fortune 100 companies and other successful businesses. His game-changing approach to love as a practical business strategy will help you to: • Identify your passions—and share them with others • Create a culture of love at work—and spark innovation, productivity, and joy • Serve your customers, so they love how you treat them—and have them coming back for more • Invest time in making personal connections—that are mutually rewarding • Focus on serving the needs of others—they’re going to love it • Do what you love—and make it your business, so others love it, too The proven principles you’ll find in this book will help you lay the groundwork for a thriving, competitive enterprise. When love is part of your organization’s framework and operationalized in its culture, employees and customers feel genuinely valued. Employees who are passionate about the work that they do are more loyal, innovative, creative, and inspired, and that translates to great customer experience. They don’t serve others out of obligation, but because of a genuine desire to improve people’s lives. And when customers reciprocate by loving your products, your services, and your people, that’s when something great happens. That’s when you get loyalty. That’s when you get raving fans. It’s a refreshingly human way of doing business. In addition to Farber’s field-tested strategies, you’ll find inspiring case studies from a wide range of industries and leaders, revealing self-assessment quizzes, and practical pointers on how to build a corporate culture based on love, the ultimate competitive advantage. At the end of the day, it’s just damn good business.

The Third Door

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Publisher : Crown Currency
ISBN 13 : 080413667X
Total Pages : 322 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis The Third Door by : Alex Banayan

Download or read book The Third Door written by Alex Banayan and published by Crown Currency. This book was released on 2018-06-05 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: FORBES #1 CAREER BOOK TO READ IN 2018 The larger-than-life journey of an 18-year-old college freshman who set out from his dorm room to track down Bill Gates, Lady Gaga, and dozens more of the world’s most successful people to uncover how they broke through and launched their careers. The Third Door takes readers on an unprecedented adventure—from hacking Warren Buffett’s shareholders meeting to chasing Larry King through a grocery store to celebrating in a nightclub with Lady Gaga—as Alex Banayan travels from icon to icon, decoding their success. After remarkable one-on-one interviews with Bill Gates, Maya Angelou, Steve Wozniak, Jane Goodall, Larry King, Jessica Alba, Pitbull, Tim Ferriss, Quincy Jones, and many more, Alex discovered the one key they have in common: they all took the Third Door. Life, business, success… it’s just like a nightclub. There are always three ways in. There’s the First Door: the main entrance, where ninety-nine percent of people wait in line, hoping to get in. The Second Door: the VIP entrance, where the billionaires and celebrities slip through. But what no one tells you is that there is always, always… the Third Door. It’s the entrance where you have to jump out of line, run down the alley, bang on the door a hundred times, climb over the dumpster, crack open the window, sneak through the kitchen—there’s always a way in. Whether it’s how Bill Gates sold his first piece of software or how Steven Spielberg became the youngest studio director in Hollywood history, they all took the Third Door.

Summary: How to Succeed in Business by Breaking All the Rules

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Author :
Publisher : Primento
ISBN 13 : 2806246962
Total Pages : 29 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis Summary: How to Succeed in Business by Breaking All the Rules by : BusinessNews Publishing,

Download or read book Summary: How to Succeed in Business by Breaking All the Rules written by BusinessNews Publishing, and published by Primento. This book was released on 2013-02-15 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Dan S. Kennedy's book: "How to Succeed in Business by Breaking all the Rules: A Plan for Entrepreneurs". This complete summary of the ideas from Dan S. Kennedy's book "How to Succeed in Business by Breaking all the Rules" points out that most business books give “rules for success”. However, the research suggests that in fact, people should do the opposite: you can actually achieve more by ignoring conventional wisdom than you’ll ever achieve simply by following the masses. Eschewing these conventional wisdoms takes bravery, arrogance, and an understanding that you alone are responsible for your own destiny, but the rewards can exceed your greatest expectations. This summary highlights some myths propagated by business books and demonstrates their flaws. Positive thinking, for example, isn’t the cure-all many believe it to be, especially if it breeds blind optimism and stops people from doing their research. Creativity should be valued, but it’s important to realise that you need to make money – sometimes it’s best to base your ideas on ones in the past. Even the most inventive films, such as Star Wars, are founded on old ideas (in this case, Westerns). Prevailing wisdom says that winners never quit, but actually, winners know when to jettison things that aren’t working. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "How to Succeed in Business by Breaking all the Rules" and start thinking for yourself!

Build the Damn Thing

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Publisher : Penguin
ISBN 13 : 0593329260
Total Pages : 273 pages
Book Rating : 4.5/5 (933 download)

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Book Synopsis Build the Damn Thing by : Kathryn Finney

Download or read book Build the Damn Thing written by Kathryn Finney and published by Penguin. This book was released on 2022-06-07 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal Bestseller featured in Bloomberg, Fast Company, Masters of Scale, the Motley Fool, Marketplace and more. An indispensable guide to building a startup and breaking down the barriers for diverse entrepreneurs from the visionary venture capitalist and pioneering entrepreneur Kathryn Finney. Build the Damn Thing is a hard-won, battle-tested guide for every entrepreneur who the establishment has left out. Finney, an investor and startup champion, explains how to build a business from the ground up, from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks and resources; arms readers with responses to investors who say, “great pitch but I just don’t do Black women”; and inspires them to overcome naysayers while remaining “100% That B*tch.” Don’t wait for the system to let you in—break down the door and build your damn thing. For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed for and by the “Entitleds.”

How to Be F*cking Awesome

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Publisher : Rethink Press
ISBN 13 : 9781781331880
Total Pages : 192 pages
Book Rating : 4.3/5 (318 download)

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Book Synopsis How to Be F*cking Awesome by : Dan Meredith

Download or read book How to Be F*cking Awesome written by Dan Meredith and published by Rethink Press. This book was released on 2016-04 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've been looking for a kick up the backside to finally launch that business, start a new project you've been putting off or just become awesome, this book is for you. So, if you are sick of the usual guru bullsh*t advice, and want to make your life truly awesome, then read this book from cover to cover, and do every single thing Dan says.

So Good They Can't Ignore You

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Publisher : Grand Central Publishing
ISBN 13 : 1455509108
Total Pages : 163 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis So Good They Can't Ignore You by : Cal Newport

Download or read book So Good They Can't Ignore You written by Cal Newport and published by Grand Central Publishing. This book was released on 2012-09-18 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an unorthodox approach, Georgetown University professor Cal Newport debunks the long-held belief that "follow your passion" is good advice, and sets out on a quest to discover the reality of how people end up loving their careers. Not only are pre-existing passions rare and have little to do with how most people end up loving their work, but a focus on passion over skill can be dangerous, leading to anxiety and chronic job hopping. Spending time with organic farmers, venture capitalists, screenwriters, freelance computer programmers, and others who admitted to deriving great satisfaction from their work, Newport uncovers the strategies they used and the pitfalls they avoided in developing their compelling careers. Cal reveals that matching your job to a pre-existing passion does not matter. Passion comes after you put in the hard work to become excellent at something valuable, not before. In other words, what you do for a living is much less important than how you do it. With a title taken from the comedian Steve Martin, who once said his advice for aspiring entertainers was to "be so good they can't ignore you," Cal Newport's clearly written manifesto is mandatory reading for anyone fretting about what to do with their life, or frustrated by their current job situation and eager to find a fresh new way to take control of their livelihood. He provides an evidence-based blueprint for creating work you love, and will change the way you think about careers, happiness, and the crafting of a remarkable life.

#GIRLBOSS

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Publisher : Penguin
ISBN 13 : 0698154908
Total Pages : 253 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis #GIRLBOSS by : Sophia Amoruso

Download or read book #GIRLBOSS written by Sophia Amoruso and published by Penguin. This book was released on 2014-05-06 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the New York Times bestseller that the Washington Post called “Lean In for misfits,” Sophia Amoruso shares how she went from dumpster diving to founding one of the fastest-growing retailers in the world. Amoruso spent her teens hitchhiking, committing petty theft, and scrounging in dumpsters for leftover bagels. By age twenty-two she had dropped out of school, and was broke, directionless, and checking IDs in the lobby of an art school—a job she’d taken for the health insurance. It was in that lobby that Sophia decided to start selling vintage clothes on eBay. Flash forward to today, and she’s the founder of Nasty Gal and the founder and CEO of Girlboss. Sophia was never a typical CEO, or a typical anything, and she’s written #GIRLBOSS for other girls like her: outsiders (and insiders) seeking a unique path to success, even when that path is windy as all hell and lined with naysayers. #GIRLBOSS proves that being successful isn’t about where you went to college or how popular you were in high school. It’s about trusting your instincts and following your gut; knowing which rules to follow and which to break; when to button up and when to let your freak flag fly. “A witty and cleverly told account . . . It’s this kind of honest advice, plus the humorous ups and downs of her rise in online retail, that make the book so appealing.” —Los Angeles Times “Amoruso teaches the innovative and entrepreneurial among us to play to our strengths, learn from our mistakes, and know when to break a few of the traditional rules.” —Vanity Fair “#GIRLBOSS is more than a book . . . #GIRLBOSS is a movement.” —Lena Dunham

Hustle Harder, Hustle Smarter

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Publisher : HarperCollins
ISBN 13 : 0062953826
Total Pages : 317 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis Hustle Harder, Hustle Smarter by : Curtis "50 Cent" Jackson

Download or read book Hustle Harder, Hustle Smarter written by Curtis "50 Cent" Jackson and published by HarperCollins. This book was released on 2020-04-28 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER For the first time, Curtis “50 Cent” Jackson opens up about his amazing comeback—from tragic personal loss to thriving businessman and cable’s highest-paid executive—in this unique self-help guide, his first since his blockbuster New York Times bestseller The 50th Law. In his early twenties Curtis Jackson, known as 50 Cent rose to the heights of fame and power in the cutthroat music business. A decade ago the multi-platinum selling rap artist decided to pivot. His ability to adapt to change was demonstrated when he became the executive producer and star of Power, a high-octane, gripping crime drama centered around a drug kingpin’s family. The series quickly became “appointment” television, leading to Jackson inking a four-year, $150 million contract with the Starz network—the most lucrative deal in premium cable history. Now, in his most personal book, Jackson shakes up the self-help category with his unique, cutting-edge lessons and hard-earned advice on embracing change. Where The 50th Law tells readers “fear nothing and you shall succeed,” Hustle Harder, Hustle Smarter builds on this message, combining it with Jackson’s street smarts and hard-learned corporate savvy to help readers successfully achieve their own comeback—and to learn to flow with the changes that disrupt their own lives.

Boss It

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Publisher : Kogan Page Publishers
ISBN 13 : 1789666422
Total Pages : 265 pages
Book Rating : 4.7/5 (896 download)

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Book Synopsis Boss It by : Carl Reader

Download or read book Boss It written by Carl Reader and published by Kogan Page Publishers. This book was released on 2020-10-03 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: Independent Press Awards 2021 - Business: Entrepreneurship & Small Business HIGHLY COMMENDED: Business Book Awards 2021 - Start up/Scale up Do you dream of ditching the day job, doing your own thing and being your own boss? Are you ready to Boss It? In this invigorating and highly practical book, serial entrepreneur Carl Reader provides exactly the fire and guidance you need to get started. Designed to cut through the business jargon, this handy guide will take you through everything you need to establish and run your own business - from the mindset it takes to turn a dream into a plan, to the need-to-know practical stuff for running and growing a business. Featuring case studies, templates and exercises to help you put what you read into action, and turn that dream into a reality, this motivational book will enable you to be your own boss, to take control of your income, your time and your life... and Boss It.

Dapper Dan: Made in Harlem

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Publisher : Random House Trade Paperbacks
ISBN 13 : 0525510532
Total Pages : 322 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis Dapper Dan: Made in Harlem by : Daniel R. Day

Download or read book Dapper Dan: Made in Harlem written by Daniel R. Day and published by Random House Trade Paperbacks. This book was released on 2020-07-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “Dapper Dan is a legend, an icon, a beacon of inspiration to many in the Black community. His story isn’t just about fashion. It’s about tenacity, curiosity, artistry, hustle, love, and a singular determination to live our dreams out loud.”—Ava DuVernay, director of Selma, 13th, and A Wrinkle in Time NAMED ONE OF THE BEST BOOKS OF THE YEAR BY VANITY FAIR • DAPPER DAN NAMED ONE OF TIME’S 100 MOST INFLUENTIAL PEOPLE IN THE WORLD With his now-legendary store on 125th Street in Harlem, Dapper Dan pioneered high-end streetwear in the 1980s, remixing classic luxury-brand logos into his own innovative, glamorous designs. But before he reinvented haute couture, he was a hungry boy with holes in his shoes, a teen who daringly gambled drug dealers out of their money, and a young man in a prison cell who found nourishment in books. In this remarkable memoir, he tells his full story for the first time. Decade after decade, Dapper Dan discovered creative ways to flourish in a country designed to privilege certain Americans over others. He witnessed, profited from, and despised the rise of two drug epidemics. He invented stunningly bold credit card frauds that took him around the world. He paid neighborhood kids to jog with him in an effort to keep them out of the drug game. And when he turned his attention to fashion, he did so with the energy and curiosity with which he approaches all things: learning how to treat fur himself when no one would sell finished fur coats to a Black man; finding the best dressed hustler in the neighborhood and converting him into a customer; staying open twenty-four hours a day for nine years straight to meet demand; and, finally, emerging as a world-famous designer whose looks went on to define an era, dressing cultural icons including Eric B. and Rakim, Salt-N-Pepa, Big Daddy Kane, Mike Tyson, Alpo Martinez, LL Cool J, Jam Master Jay, Diddy, Naomi Campbell, and Jay-Z. By turns playful, poignant, thrilling, and inspiring, Dapper Dan: Made in Harlem is a high-stakes coming-of-age story spanning more than seventy years and set against the backdrop of an America where, as in the life of its narrator, the only constant is change. Praise for Dapper Dan: Made in Harlem “Dapper Dan is a true one of a kind, self-made, self-liberated, and the sharpest man you will ever see. He is couture himself.”—Marcus Samuelsson, New York Times bestselling author of Yes, Chef “What James Baldwin is to American literature, Dapper Dan is to American fashion. He is the ultimate success saga, an iconic fashion hero to multiple generations, fusing street with high sartorial elegance. He is pure American style.”—André Leon Talley, Vogue contributing editor and author

The Art Of Seduction

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Author :
Publisher : Profile Books
ISBN 13 : 1847651402
Total Pages : 496 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis The Art Of Seduction by : Robert Greene

Download or read book The Art Of Seduction written by Robert Greene and published by Profile Books. This book was released on 2010-09-03 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Which sort of seducer could you be? Siren? Rake? Cold Coquette? Star? Comedian? Charismatic? Or Saint? This book will show you which. Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once. When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. In this beautiful, sensually designed book, Greene unearths the two sides of seduction: the characters and the process. Discover who you, or your pursuer, most resembles. Learn, too, the pitfalls of the anti-Seducer. Immerse yourself in the twenty-four manoeuvres and strategies of the seductive process, the ritual by which a seducer gains mastery over their target. Understand how to 'Choose the Right Victim', 'Appear to Be an Object of Desire' and 'Confuse Desire and Reality'. In addition, Greene provides instruction on how to identify victims by type. Each fascinating character and each cunning tactic demonstrates a fundamental truth about who we are, and the targets we've become - or hope to win over. The Art of Seduction is an indispensable primer on the essence of one of history's greatest weapons and the ultimate power trip. From the internationally bestselling author of The 48 Laws of Power, Mastery, and The 33 Strategies Of War.

A Little Life

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Publisher : Vintage
ISBN 13 : 0804172706
Total Pages : 833 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis A Little Life by : Hanya Yanagihara

Download or read book A Little Life written by Hanya Yanagihara and published by Vintage. This book was released on 2016-01-26 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • A stunning “portrait of the enduring grace of friendship” (NPR) about the families we are born into, and those that we make for ourselves. A masterful depiction of love in the twenty-first century. NATIONAL BOOK AWARD FINALIST • MAN BOOKER PRIZE FINALIST • WINNER OF THE KIRKUS PRIZE A Little Life follows four college classmates—broke, adrift, and buoyed only by their friendship and ambition—as they move to New York in search of fame and fortune. While their relationships, which are tinged by addiction, success, and pride, deepen over the decades, the men are held together by their devotion to the brilliant, enigmatic Jude, a man scarred by an unspeakable childhood trauma. A hymn to brotherly bonds and a masterful depiction of love in the twenty-first century, Hanya Yanagihara’s stunning novel is about the families we are born into, and those that we make for ourselves. Look for Hanya Yanagihara’s latest bestselling novel, To Paradise.

World War Z

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Author :
Publisher : Broadway Books
ISBN 13 : 0770437400
Total Pages : 434 pages
Book Rating : 4.7/5 (74 download)

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Book Synopsis World War Z by : Max Brooks

Download or read book World War Z written by Max Brooks and published by Broadway Books. This book was released on 2013 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: An account of the decade-long conflict between humankind and hordes of the predatory undead is told from the perspective of dozens of survivors who describe in their own words the epic human battle for survival, in a novel that is the basis for the June 2013 film starring Brad Pitt. Reissue. Movie Tie-In.

The Cult of Smart

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Author :
Publisher : All Points Books
ISBN 13 : 1250200385
Total Pages : 272 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis The Cult of Smart by : Fredrik deBoer

Download or read book The Cult of Smart written by Fredrik deBoer and published by All Points Books. This book was released on 2020-08-04 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of Vulture’s Top 10 Best Books of 2020! Leftist firebrand Fredrik deBoer exposes the lie at the heart of our educational system and demands top-to-bottom reform. Everyone agrees that education is the key to creating a more just and equal world, and that our schools are broken and failing. Proposed reforms variously target incompetent teachers, corrupt union practices, or outdated curricula, but no one acknowledges a scientifically-proven fact that we all understand intuitively: Academic potential varies between individuals, and cannot be dramatically improved. In The Cult of Smart, educator and outspoken leftist Fredrik deBoer exposes this omission as the central flaw of our entire society, which has created and perpetuated an unjust class structure based on intellectual ability. Since cognitive talent varies from person to person, our education system can never create equal opportunity for all. Instead, it teaches our children that hierarchy and competition are natural, and that human value should be based on intelligence. These ideas are counter to everything that the left believes, but until they acknowledge the existence of individual cognitive differences, progressives remain complicit in keeping the status quo in place. This passionate, voice-driven manifesto demands that we embrace a new goal for education: equality of outcomes. We must create a world that has a place for everyone, not just the academically talented. But we’ll never achieve this dream until the Cult of Smart is destroyed.