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Summary: Customers Rule!

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2806239559
Total Pages : 29 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis Summary: Customers Rule! by : BusinessNews Publishing,

Download or read book Summary: Customers Rule! written by BusinessNews Publishing, and published by Primento. This book was released on 2013-02-15 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Roger Blackwell and Kristina Stephan's book: "Customers Rule!: Why the e-Commerce Honeymoon is Over and Where Winning Businesses Go From Here. This complete summary of the ideas from Roger Blackwell and Kristina Stephan's book "Customers Rule!" shows how the initial assumption that e-commerce would completely replace traditional business has come to an end - it is now clear that business success will henceforth depend on a "blended" strategy. In their book, the authors explain how future successful companies will be those that combine the best features of conventional commerce with the new ways of reaching customers made possible by the internet. By reading this summary, you will learn how to strike the right balance between the two and how to make changes to your long term strategy in order to find the best technology channels to use for your business. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "Customers Rule!" and discover the key to ensuring business success in the e-commerce era.

The Customer Rules

Author : Lee Cockerell
Publisher : Crown Currency
ISBN 13 : 0770435610
Total Pages : 210 pages
Book Rating : 4.7/5 (74 download)

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Book Synopsis The Customer Rules by : Lee Cockerell

Download or read book The Customer Rules written by Lee Cockerell and published by Crown Currency. This book was released on 2013-03-05 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The former Executive Vice President of Walt Disney World shares indispensible Rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business--any business--depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40+ year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the Rules for serving customers so well they'll never want to do business with anyone but you. For example: Rule #1: Customer Service Is Not a Department Rule #3: Great Service Follows the Laws of Gravity Rule #5: Ask Yourself "What Would Mom Do?" Rule #19: Be a Copycat Rule #25. Treat Every Customer like a Regular Rule #39: Don’t Try Too Hard As simple as they are profound, these principles have been shown to work in companies as large as Disney and as small as a local coffee shop; from businesses selling cutting-edge technologies like computer tablets to those selling products as timeless as shoes and handbags; at corporations as long-standing as Ford Motors and those as nascent as a brand new start-up. And they have been proven indispensible at all levels of a company, from managers responsible for hiring and training employees, setting policies and procedures, and shaping the company culture to front line staff who deal directly with clients and customers Chock-full of universal advice, applicable online and off, The Customer Rules is the essential handbook for service excellence everywhere.

Content Rules

Author : Ann Handley
Publisher : John Wiley & Sons
ISBN 13 : 0470948728
Total Pages : 238 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Content Rules by : Ann Handley

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Model Rules of Professional Conduct

Author : American Bar Association. House of Delegates
Publisher : American Bar Association
ISBN 13 : 9781590318737
Total Pages : 216 pages
Book Rating : 4.3/5 (187 download)

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Book Synopsis Model Rules of Professional Conduct by : American Bar Association. House of Delegates

Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.

Winning on Purpose

Author : Fred Reichheld
Publisher : Harvard Business Press
ISBN 13 : 1647821797
Total Pages : 159 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis Winning on Purpose by : Fred Reichheld

Download or read book Winning on Purpose written by Fred Reichheld and published by Harvard Business Press. This book was released on 2021-12-07 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.

Summary: Customer Mania

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2806239516
Total Pages : 27 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis Summary: Customer Mania by : BusinessNews Publishing,

Download or read book Summary: Customer Mania written by BusinessNews Publishing, and published by Primento. This book was released on 2013-02-15 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Ken Blanchard, Jim Ballard and Fred Finch's book: "Customer Mania: It’s Never Too Late to Build a Customer-Focused Company". This complete summary of the ideas from Ken Blanchard, Jim Ballard and Fred Finch's book "Customer Mania" shows that to succeed in business today, you have to provide consistently great customer service. In other words, unless you have a unified, people-first, customer-oriented culture, it will be difficult to build your business going forward. Fortunately, any company large or small can achieve this. Note that you can’t build a customer-focused company by emphasizing the results that you want to achieve. This is the equivalent of putting the cart before the horse. When you focus on results, getting people to do the right thing will be an effort – people will have to be convinced that’s the right way to go. A much more effective idea is to concentrate on building your people first, and then they will just naturally take care of the customer in the ways you prefer. Get your people acting with passion and commitment and everything else will just naturally fall into place. With astute management, you’ll even be able to create a self-perpetuating cycle where the work feeds the energy of the people involved, which in turn means the work gets done better, leading to increased levels of energy in the future and so on. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "Customer Mania" and discover the key to succeeding in business!

Simple Rules

Author : Donald Norman Sull
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544409906
Total Pages : 293 pages
Book Rating : 4.5/5 (444 download)

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Book Synopsis Simple Rules by : Donald Norman Sull

Download or read book Simple Rules written by Donald Norman Sull and published by Houghton Mifflin Harcourt. This book was released on 2015 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlines an approach to high-performance problem solving and decision making that draws on insights from survival guides, pop culture, and other sources.

Your Customer Rules!

Author : Bill Price
Publisher : John Wiley & Sons
ISBN 13 : 1118954777
Total Pages : 272 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Your Customer Rules! by : Bill Price

Download or read book Your Customer Rules! written by Bill Price and published by John Wiley & Sons. This book was released on 2014-12-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: What you need to know about your customers Now more than ever, every interaction you have with customers is critical. Customers today have unlimited information at their fingertips—and can influence the purchase decisions and behaviors of millions of others. With this comes a shift in the balance of power, and every company must come to terms with the fact that the customer is in control. Interacting with customers in the way they want is an essential business strategy and in many industries, the key to business success. Executives still refer to B2B and B2C business models, as though companies control demand by going to customers with products and services. But as Bill Price and David Jaffe (authors of The Best Service is No Service) show, a new business model is emerging in which the customer directs the relationship. It is becoming a world of "Me2B"—one in which the customer, not the business, dictates the terms of engagement. In order for your business to thrive, you must create positive experiences to fulfill a range of customer needs. Though the mediums for customer engagement continuously evolve, Price and Jaffe show that customer needs remain unchanging. In Your Customer Rules!, they define a critical hierarchy of seven needs that your company can meet and apply as a methodology. Throughout this practical guidebook, Price and Jaffe share examples of companies who succeed by meeting these seven needs, including Amazon, Apple, IKEA, Nordstrom, USAA, Shoes of Prey, Vente-Privee, and Yamato Transport, as well as those that didn't. Your Customer Rules! offers tailored advice for companies at every stage, from nimble startups to legacy firms with established customer service practices—and everyone in between. With a simple, elegant solution for driving lasting value for customers, Your Customer Rules! is a clear guide for strengthening customer relationships and competing on more than price. It is essential reading for executives at all levels—business owners, marketing managers, and anyone who works directly with customers.

Loyalty Rules!

Author : Frederick F. Reichheld
Publisher : Harvard Business Press
ISBN 13 : 9781578512058
Total Pages : 248 pages
Book Rating : 4.5/5 (12 download)

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Book Synopsis Loyalty Rules! by : Frederick F. Reichheld

Download or read book Loyalty Rules! written by Frederick F. Reichheld and published by Harvard Business Press. This book was released on 2001 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reichheld draws upon case studies of a variety of businesses including Harley-Davidson, Dell Computer, and Enterprise Rent-A-Car to show how employee and customer loyalty promote financial success. His approach to developing loyalty is based upon six principles of leadership including never profiting at the expense of partners, rewarding the right results, and honest communication. Reichheld is a Bain Fellow and author of The Loyalty Effect. c. Book News Inc.

Summary: The Rebel Rules

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2511016818
Total Pages : 31 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Summary: The Rebel Rules by : BusinessNews Publishing,

Download or read book Summary: The Rebel Rules written by BusinessNews Publishing, and published by Primento. This book was released on 2014-09-29 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Chip Conley's book: "The Rebel Rules: Daring to Be Yourself in Business". This complete summary of the ideas from Chip Conley's book "The Rebel Rules" shows how today's rebel entrepreneurs are those who start new companies that break the established rules. In his book, the author explains that you do not necessarily have to conform and do what everyone else has done in the past to succeed. Chip Conley analyzes four personality traits that those who succeed against conventional wisdom have in common. This summary will help you gain the confidence you need to become a business rebel and start succeeding on your own terms. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "The Rebel Rules" and find out how you can develop the qualities that will make you more competitive on the market.

The Three Rules

Author : Michael E. Raynor
Publisher : Penguin
ISBN 13 : 1591846145
Total Pages : 386 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis The Three Rules by : Michael E. Raynor

Download or read book The Three Rules written by Michael E. Raynor and published by Penguin. This book was released on 2013 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A data-driven assessment analyzes the practices of thousands of high- and low-performing companies over a forty-five-year period to reveal unique thinking habits and counterintuitive strategies.

Summary: How to Succeed in Business by Breaking All the Rules

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2806246962
Total Pages : 29 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis Summary: How to Succeed in Business by Breaking All the Rules by : BusinessNews Publishing,

Download or read book Summary: How to Succeed in Business by Breaking All the Rules written by BusinessNews Publishing, and published by Primento. This book was released on 2013-02-15 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Dan S. Kennedy's book: "How to Succeed in Business by Breaking all the Rules: A Plan for Entrepreneurs". This complete summary of the ideas from Dan S. Kennedy's book "How to Succeed in Business by Breaking all the Rules" points out that most business books give “rules for success”. However, the research suggests that in fact, people should do the opposite: you can actually achieve more by ignoring conventional wisdom than you’ll ever achieve simply by following the masses. Eschewing these conventional wisdoms takes bravery, arrogance, and an understanding that you alone are responsible for your own destiny, but the rewards can exceed your greatest expectations. This summary highlights some myths propagated by business books and demonstrates their flaws. Positive thinking, for example, isn’t the cure-all many believe it to be, especially if it breeds blind optimism and stops people from doing their research. Creativity should be valued, but it’s important to realise that you need to make money – sometimes it’s best to base your ideas on ones in the past. Even the most inventive films, such as Star Wars, are founded on old ideas (in this case, Westerns). Prevailing wisdom says that winners never quit, but actually, winners know when to jettison things that aren’t working. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "How to Succeed in Business by Breaking all the Rules" and start thinking for yourself!

"Know Your Customer" Rules

Author : United States. Congress. House. Committee on the Judiciary. Subcommittee on Commercial and Administrative Law
Publisher :
ISBN 13 :
Total Pages : 94 pages
Book Rating : 4.:/5 (327 download)

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Book Synopsis "Know Your Customer" Rules by : United States. Congress. House. Committee on the Judiciary. Subcommittee on Commercial and Administrative Law

Download or read book "Know Your Customer" Rules written by United States. Congress. House. Committee on the Judiciary. Subcommittee on Commercial and Administrative Law and published by . This book was released on 2000 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The 3-Minute Rule

Author : Brant Pinvidic
Publisher : Penguin
ISBN 13 : 0525540733
Total Pages : 258 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The 3-Minute Rule by : Brant Pinvidic

Download or read book The 3-Minute Rule written by Brant Pinvidic and published by Penguin. This book was released on 2019-10-29 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to deliver a pitch or presentation that grabs your audience’s ever-shrinking attention span? Ditch the colorful slides and catchy language. And follow one simple rule: Convey only what needs to be said, clearly and concisely, in three minutes or less. That’s the 3-Minute Rule. Hollywood producer and pitch master Brant Pinvidic has sold more than three hundred TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. In his nearly twenty years of experience, he’s developed a simple, straightforward system that’shelped hundreds—from Fortune 100 CEOs to PTA presidents—use top-level Hollywood storytelling techniques to simplify their messages and say less to get more. Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation, so your audience not only remembers your message but can pass it on to their friends and colleagues. You’ll see how his methods work in a wide range of situations—from presenting investment opportunities in a biotech startup to pitching sponsorship deals for major sports stadiums, and more. Now it’s your turn. The 3-Minute Rule will equip you with an easy, foolproof method to boil down any idea to its essential elements and structure it for maximum impact. Simplify. Say less. Get More.

Escaping the Build Trap

Author : Melissa Perri
Publisher : O'Reilly Media
ISBN 13 : 1491973765
Total Pages : 200 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Escaping the Build Trap by : Melissa Perri

Download or read book Escaping the Build Trap written by Melissa Perri and published by O'Reilly Media. This book was released on 2018-11-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs

FTC News Summary

Author :
Publisher :
ISBN 13 :
Total Pages : 364 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis FTC News Summary by :

Download or read book FTC News Summary written by and published by . This book was released on 1977 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Summary: Becoming a Category of One

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2806222842
Total Pages : 29 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis Summary: Becoming a Category of One by : BusinessNews Publishing,

Download or read book Summary: Becoming a Category of One written by BusinessNews Publishing, and published by Primento. This book was released on 2013-02-15 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Joe Calloway's book: "Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison". This complete summary of the ideas from Joe Calloway's book "Becoming a Category of One" shows that instead of aspiring to lead your product category, you should create a new category and be the only one in it. That’s the goal of true business differentiation. The very best way to win and keep customers today is to create compelling customer experiences. If you can do that, you place your company beyond the reach of price wars and into the realm of genuine competitive advantage. The goal, therefore, is to become extraordinary – to become a Category-of-One company by doing what no one else does. This is the only rational way you can lift your company out of the commodity trap and into the ranks of the high achievers. Don’t just try and compete in your industry – create and dominate your own unique business category. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "Becoming a Category of One" and excel in business differentiation.