Summary: Ben & Jerry's: The Inside Scoop

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Author :
Publisher : Primento
ISBN 13 : 2806222818
Total Pages : 47 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis Summary: Ben & Jerry's: The Inside Scoop by : BusinessNews Publishing,

Download or read book Summary: Ben & Jerry's: The Inside Scoop written by BusinessNews Publishing, and published by Primento. This book was released on 2013-02-15 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Fred "Chico" Lager's book: "Ben & Jerry's: The Inside Scoop, How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor". This complete summary of the ideas from Fred "Chico" Lager's book "Ben & Jerry's: The Inside Scoop" tells the story of Fred "Chico" Lager's experiences in creating this brilliant business. Indeed, in less than 15 years, Ben & Jerry's grew from an ice cream parlour in an abandoned gas station in Burlington, Vermont, to a publicly traded corporation with annual sales of over $100 million. But what characterises Ben & Jerry’s is that this company made it to the top while remaining one of the most innovative, progressive and socially responsible businesses in the world. They stayed true to their vision, fought for what they believed was right, and were generously rewarded. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "Ben & Jerry’s: The Inside Scoop" and discover an inspirational story of two entrepreneurs struggling with their young business and making it a success.

Ben & Jerry's: The Inside Scoop

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Author :
Publisher : Crown Currency
ISBN 13 : 0307780643
Total Pages : 277 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Ben & Jerry's: The Inside Scoop by : Fred Lager

Download or read book Ben & Jerry's: The Inside Scoop written by Fred Lager and published by Crown Currency. This book was released on 2011-02-02 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Deftly and compassionately captures [Ben's] genius in all its entrepreneurial splendor...This tale will keep you entertained."--New York Times Book Review. A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.

Cultural Strategy

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Publisher : OUP Oxford
ISBN 13 : 019161520X
Total Pages : 408 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Cultural Strategy by : Douglas Holt

Download or read book Cultural Strategy written by Douglas Holt and published by OUP Oxford. This book was released on 2010-10-28 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market innovation has long been dominated by the worldview of engineers and economists: build a better mousetrap and the world will take notice. But there's another important way to build new businesses: with innovative ideologies rather than innovative mousetraps. Consider Coca-Cola, Nike, Jack Daniel's, Marlboro, Starbucks, Corona, Oprah, The Body Shop: all built with innovative ideologies. Further many "better mousetraps" are much more compelling to consumers when bundled with innovative ideologies; consider BMW, Apple, and Whole Foods. Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to build businesses in this simple but effective way. Holt and Cameron analyse a series of classic cases that relied on these bold, innovative strategies: Nike, Marlboro, Starbucks, Jack Daniels, vitaminwater, and Ben & Jerry's. They then demonstrate how the theory works as an actionable strategy model, drawing upon their consulting work. They show how cultural strategy takes start-up brands into the mass market (Fat Tire beer), overcomes "better mousetraps" wars in a technology driven category (ClearBlue pregnancy test), effectively challenges a seemingly insurmountable incumbent (FUSE music channel vs MTV), and develops a social innovation (The Freelancers Union). Holt and Cameron also describe the best organizational model for pursuing this approach, which they term "the cultural studio". The book demonstrates that the top consumer marketing companies are consistently poor at this type of innovation because they rely on an antithetic organization structure, what the authors term "the brand bureaucracy". To succeed at cultural innovation requires not only a very different approach to strategy, but a new way of organizing as well.

Culture and Demography in Organizations

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Publisher : Princeton University Press
ISBN 13 : 0691233195
Total Pages : 298 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis Culture and Demography in Organizations by : J. Richard Harrison

Download or read book Culture and Demography in Organizations written by J. Richard Harrison and published by Princeton University Press. This book was released on 2021-07-13 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do corporations and other organizations maintain and transmit their cultures over time? Culture and Demography in Organizations offers the most reliable and comprehensive answer to this complex question to date. The first book on the subject to ground its analysis in mathematical tools and computer simulation, it goes beyond standard approaches, which focus on socialization within organizations, by explicitly considering the effects of demographic processes of entry, exit, and organizational growth. J. Richard Harrison and Glenn R. Carroll base their analysis on a formal model with three components: hiring, socialization, and employee turnover. In exploring the model's implications through computer simulation methods, the authors cover topics such as organizational growth and decline, top management teams, organizational influence networks, terrorist organizations, cultural integration following mergers, and organizational failure. For each topic, they identify the conditions influencing cultural transmission. In general, they find that demographic processes play a central role in influencing organizational culture and that studying these processes leads to some surprising insights unavailable when considering socialization alone. This book, which also serves as an ideal introduction to the increasingly popular use of computer simulation, will be an indispensable resource for scholars and students of organization theory and behavior, cultural studies, strategic management, sociology, economics, and social simulation.

Book Review Digest

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Author :
Publisher :
ISBN 13 :
Total Pages : 3132 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Book Review Digest by :

Download or read book Book Review Digest written by and published by . This book was released on 1996 with total page 3132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Amazon.com

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Publisher : Harper Collins
ISBN 13 : 0061853127
Total Pages : 304 pages
Book Rating : 4.0/5 (618 download)

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Book Synopsis Amazon.com by : Robert Spector

Download or read book Amazon.com written by Robert Spector and published by Harper Collins. This book was released on 2009-03-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce." Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized account, Robert Spector, journalist and best-selling author, gives us this up-to-date, fast-paced, behind-the-scenes story of the company's creation and rise, its tumultuous present, and its uncertain future.

Fundamentals of Business (black and White)

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Publisher :
ISBN 13 : 9780997920116
Total Pages : 442 pages
Book Rating : 4.9/5 (21 download)

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Book Synopsis Fundamentals of Business (black and White) by : Stephen J. Skripak

Download or read book Fundamentals of Business (black and White) written by Stephen J. Skripak and published by . This book was released on 2016-07-29 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Black & White version) Fundamentals of Business was created for Virginia Tech's MGT 1104 Foundations of Business through a collaboration between the Pamplin College of Business and Virginia Tech Libraries. This book is freely available at: http://hdl.handle.net/10919/70961 It is licensed with a Creative Commons-NonCommercial ShareAlike 3.0 license.

The Small Dairy Resource Book

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Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis The Small Dairy Resource Book by : Vicki H. Dunaway

Download or read book The Small Dairy Resource Book written by Vicki H. Dunaway and published by . This book was released on 2000 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Library Journal

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Publisher :
ISBN 13 :
Total Pages : 1594 pages
Book Rating : 4.X/5 (2 download)

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Book Synopsis Library Journal by :

Download or read book Library Journal written by and published by . This book was released on 1994-07 with total page 1594 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ben & Jerry's Homemade Ice Cream & Dessert Book

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Author :
Publisher : Workman Publishing Company
ISBN 13 : 0761171126
Total Pages : 131 pages
Book Rating : 4.7/5 (611 download)

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Book Synopsis Ben & Jerry's Homemade Ice Cream & Dessert Book by : Ben Cohen

Download or read book Ben & Jerry's Homemade Ice Cream & Dessert Book written by Ben Cohen and published by Workman Publishing Company. This book was released on 2012-02-01 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: With little skill, surprisingly few ingredients, and even the most unsophisticated of ice-cream makers, you can make the scrumptious ice creams that have made Ben & Jerry's an American legend. Ben & Jerry's Homemade Ice Cream & Dessert Book tells fans the story behind the company and the two men who built it-from their first meeting in 7th-grade gym class (they were already the two widest kids on the field) to their "graduation" from a $5.00 ice-cream-making correspondence course to their first ice-cream shop in a renovated gas station. But the best part comes next. Dastardly Mash, featuring nuts, raisins, and hunks of chocolate. The celebrated Heath Bar Crunch. New York Super Fudge Chunk. Oreo Mint. In addition to Ben & Jerry's 11 greatest hits, here are recipes for ice creams made with fresh fruit, with chocolate, with candies and cookies, and recipes for sorbets, sundaes, and baked goods.

Harvard Business School Core Collection

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Publisher :
ISBN 13 :
Total Pages : 476 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Harvard Business School Core Collection by : Baker Library

Download or read book Harvard Business School Core Collection written by Baker Library and published by . This book was released on 1999 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Journal of Marketing

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Publisher :
ISBN 13 :
Total Pages : 490 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Journal of Marketing by :

Download or read book Journal of Marketing written by and published by . This book was released on 1995 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Value-added Public Relations

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Publisher : McGraw Hill Professional
ISBN 13 : 9780844234120
Total Pages : 340 pages
Book Rating : 4.2/5 (341 download)

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Book Synopsis Value-added Public Relations by : Thomas L. Harris

Download or read book Value-added Public Relations written by Thomas L. Harris and published by McGraw Hill Professional. This book was released on 1998 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: NTC Business Books offer cutting-edge insights and time-tested, proven marketing, advertising, and sales promotion strategies from the leading practitioners in the industry. There's expert advice in every NTC Business Book. Copyright © Libri GmbH. All rights reserved.

Exploring Business

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Publisher : Ingram
ISBN 13 : 9781936126200
Total Pages : 408 pages
Book Rating : 4.1/5 (262 download)

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Book Synopsis Exploring Business by : Karen Collins

Download or read book Exploring Business written by Karen Collins and published by Ingram. This book was released on 2009 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Ethics

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Publisher :
ISBN 13 :
Total Pages : 572 pages
Book Rating : 4.3/5 (512 download)

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Download or read book Business Ethics written by and published by . This book was released on 1993 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Harvard Business School Core Collection 1995

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Publisher :
ISBN 13 : 9780875846071
Total Pages : 248 pages
Book Rating : 4.8/5 (46 download)

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Book Synopsis Harvard Business School Core Collection 1995 by : Baker Library

Download or read book Harvard Business School Core Collection 1995 written by Baker Library and published by . This book was released on 1995 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Made in America

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Publisher : Berkley
ISBN 13 :
Total Pages : 324 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Made in America by : John Gove

Download or read book Made in America written by John Gove and published by Berkley. This book was released on 2001 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring seventy-four revealing histories of the people behind America's most recognized brand name products like Betty Crocker, Campbell's, Pillsbury and Starbucks.