Summary, Analysis and Review of Dan Ariely's Payoff by Instaread

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Publisher : Instaread
ISBN 13 : 1683786467
Total Pages : 26 pages
Book Rating : 4.6/5 (837 download)

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Book Synopsis Summary, Analysis and Review of Dan Ariely's Payoff by Instaread by : Instaread

Download or read book Summary, Analysis and Review of Dan Ariely's Payoff by Instaread written by Instaread and published by Instaread. This book was released on 2016-12-28 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Summary, Analysis & Review of Dan Ariely's Payoff by Instaread

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Publisher :
ISBN 13 : 9781683786405
Total Pages : 34 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Summary, Analysis & Review of Dan Ariely's Payoff by Instaread by : Instaread

Download or read book Summary, Analysis & Review of Dan Ariely's Payoff by Instaread written by Instaread and published by . This book was released on 2016-12-22 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary, Analysis & Review of Dan Ariely's Payoff by Instaread Preview: Payoff by Dan Ariely is a companion to the author's well-known TED talks, which focus on research that illuminates the role of reward and effort in motivation. Ariely examined his own motivations for helping a woman whose teenaged boys were badly burned, a medical trauma he experienced himself when he was approximately the boys' age. He realized that he helped the woman because of the meaning behind his actions. Human motivation is influenced by numerous factors including the use of meaning to counteract the feeling of helplessness. Motivation is eliminated when people realize that their work has no meaning. This is a common scenario in corporations where the explanation of the meaning behind certain projects is viewed as a waste of time rather than as an investment in motivation. When work has meaning, people are productive, and they are especially productive when they are doing something they enjoy... PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Summary, Analysis & Review of Dan Ariely's Payoff by Instaread: Overview of the Book Important People Key Takeaways Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co. "

Summary, Analysis & Review of Tim Harford’s Messy by Instaread

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Publisher : Instaread
ISBN 13 : 1683786653
Total Pages : 27 pages
Book Rating : 4.6/5 (837 download)

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Book Synopsis Summary, Analysis & Review of Tim Harford’s Messy by Instaread by : Instaread

Download or read book Summary, Analysis & Review of Tim Harford’s Messy by Instaread written by Instaread and published by Instaread. This book was released on 2017-01-08 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary, Analysis & Review of Tim Harford’s Messy by Instaread Preview: Messy: The Power of Disorder to Transform Our Lives by Tim Harford is a researched consideration of the virtues of unorganized, diversified, and otherwise untidy systems in different aspects of life. One of the benefits of messy situations and distracting environments is that they fuel creative work. Unexpected obstacles arising from messy situations can force creative people out of their comfort zones. People who are frequently distracted are often more creative, and switching topics frequently leads to more innovative solutions through improvisation. Improvisation can be a messy process, but improvisers can handle unexpected situations in creative ways. Some of the-best known entrepreneurs and military leaders were improvisers who took advantage of messy situations by observing, orienting, deciding, and acting faster than their opponents, which caused confusion. Teams likewise benefit from a certain amount of disorder. Tidy teams whose members already know and trust each other well perform worse when there… PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book. Inside this Summary, Analysis & Review of Tim Harford’s Messy by Instaread: · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

Summary, Analysis & Review of Ryan Holiday’s and Stephen Hanselman’s The Daily Stoic by Instaread

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Publisher : Instaread
ISBN 13 : 1683786351
Total Pages : 27 pages
Book Rating : 4.6/5 (837 download)

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Book Synopsis Summary, Analysis & Review of Ryan Holiday’s and Stephen Hanselman’s The Daily Stoic by Instaread by : Instaread

Download or read book Summary, Analysis & Review of Ryan Holiday’s and Stephen Hanselman’s The Daily Stoic by Instaread written by Instaread and published by Instaread. This book was released on 2016-12-15 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary, Analysis & Review of Ryan Holiday’s and Stephen Hanselman’s The Daily Stoic by Instaread Preview: The Daily Stoic by Ryan Holiday and Stephen Hanselman is an introduction to the practical application of Stoic philosophy in the format of a daily devotional. Often derided as discouraging emotion, Stoicism is a philosophy that encourages discipline, fortitude, and control of perceptions. The greatest possession of a Stoic is reasoned choice, which cannot be taken away. There are three disciplines in the practice of Stoicism. Perception is the first discipline; it focuses on the need for accurate and unbiased observation of the world. This requires clarity of thought free from external influences or extreme emotions. This internal peace is reflected in the Stoic’s externally calm demeanor. A Stoic must be self-aware and have an unbiased perception of himself or herself. Action is the second discipline of Stoicism. Stoics act in the best interest of the self and others according to their values and the character they want to cultivate… PLEASE NOTE: This is a Summary, Analysis & Review of the book and NOT the original book. Inside this Summary, Analysis & Review of Ryan Holiday’s and Stephen Hanselman’s The Daily Stoic by Instaread: · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.

The Halo Effect

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Publisher : Simon and Schuster
ISBN 13 : 1847397026
Total Pages : 380 pages
Book Rating : 4.8/5 (473 download)

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Book Synopsis The Halo Effect by : Phil Rosenzweig

Download or read book The Halo Effect written by Phil Rosenzweig and published by Simon and Schuster. This book was released on 2008-12-09 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some companies prosper while others fail? Despite great amounts of research, many of the studies that claim to pin down the secret of success are based in pseudoscience. THE HALO EFFECT is the outcome of that pseudoscience, a myth that Philip Rosenzweig masterfully debunks in THE HALO EFFECT. THE HALO EFFECT highlights the tendency of experts to point to the high financial performance of a successful company and then spread its golden glow to all of the company's attributes - clear strategy, strong values, and brilliant leadership. But in fact, as Rosenzweig clearly illustrates, the experts are not just wrong, but deluded. Rosenzweig suggests a more accurate way to think about leading a company, a robust and clearheaded approach that can save any business from ultimate failure.

Upstream

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Publisher : Simon and Schuster
ISBN 13 : 1982134747
Total Pages : 320 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Upstream by : Dan Heath

Download or read book Upstream written by Dan Heath and published by Simon and Schuster. This book was released on 2020-03-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal Bestseller New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with chronic illnesses, and call-center reps address customer complaints. But many crimes, chronic illnesses, and customer complaints are preventable. So why do our efforts skew so heavily toward reaction rather than prevention? Upstream probes the psychological forces that push us downstream—including “problem blindness,” which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored massive victories by switching to an upstream mindset. One online travel website prevented twenty million customer service calls every year by making some simple tweaks to its booking system. A major urban school district cut its dropout rate in half after it figured out that it could predict which students would drop out—as early as the ninth grade. A European nation almost eliminated teenage alcohol and drug abuse by deliberately changing the nation’s culture. And one EMS system accelerated the emergency-response time of its ambulances by using data to predict where 911 calls would emerge—and forward-deploying its ambulances to stand by in those areas. Upstream delivers practical solutions for preventing problems rather than reacting to them. How many problems in our lives and in society are we tolerating simply because we’ve forgotten that we can fix them?

The Power of Moments

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Publisher : Simon and Schuster
ISBN 13 : 1501147765
Total Pages : 320 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis The Power of Moments by : Chip Heath

Download or read book The Power of Moments written by Chip Heath and published by Simon and Schuster. This book was released on 2017-10-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

Humble Inquiry, Second Edition

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Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523092637
Total Pages : 173 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Humble Inquiry, Second Edition by : Edgar H. Schein

Download or read book Humble Inquiry, Second Edition written by Edgar H. Schein and published by Berrett-Koehler Publishers. This book was released on 2021-02-23 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: This worldwide bestseller offers simple guidance for building the kind of open and trusting relatonships vital for tackling global systemic challenges and developing adaptive, innovative organizations—over 200,000 copies sold and translated into seventeen languages! We live, say Edgar and Peter Schein, in a culture of “tell.” All too often we tell others what we think they need to know or should do. But whether we are leading or following, what matters most is we get to the truth. We have to develop a commitment to sharing vital facts and identifying faulty assumptions—it can mean the difference between success and failure. This is why we need Humble Inquiry more than ever. The Scheins define Humble Inquiry as “the gentle art of drawing someone out, of asking questions to which you do not know the answer, of building relationships based on curiosity and interest in the other person.” It was inspired by Edgar's twenty years of work in high-hazard industries and the health-care system, where honest communication can literally mean the difference between life and death. In this new edition the authors look at how Humble Inquiry differs from other kinds of inquiry, offer examples of it in action, and show how to overcome the barriers that keep us telling when we should be asking. This edition offers a deepening and broadening of this concept, seeing it as not just a way of posing questions but an entire attitude that includes better listening, better responding to what others are trying to tell us, and better revealing of ourselves. Packed with case examples and a full chapter of exercises and simulations, this is a major contribution to how we see human conversational dynamics and relationships, presented in a compact, personal, and eminently practical way.

Loonshots

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Publisher : St. Martin's Press
ISBN 13 : 1250185971
Total Pages : 304 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Loonshots by : Safi Bahcall

Download or read book Loonshots written by Safi Bahcall and published by St. Martin's Press. This book was released on 2019-03-19 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Instant WSJ bestseller * Translated into 18 languages * #1 Most Recommended Book of the year (Bloomberg annual survey of CEOs and entrepreneurs) * An Amazon, Bloomberg, Financial Times, Forbes, Inc., Newsweek, Strategy + Business, Tech Crunch, Washington Post Best Business Book of the year * Recommended by Bill Gates, Daniel Kahneman, Malcolm Gladwell, Dan Pink, Adam Grant, Susan Cain, Sid Mukherjee, Tim Ferriss Why do good teams kill great ideas? Loonshots reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs. Bahcall, a physicist and entrepreneur, shows why teams, companies, or any group with a mission will suddenly change from embracing new ideas to rejecting them, just as flowing water will suddenly change into brittle ice. Mountains of print have been written about culture. Loonshots identifies the small shifts in structure that control this transition, the same way that temperature controls the change from water to ice. Using examples that range from the spread of fires in forests to the hunt for terrorists online, and stories of thieves and geniuses and kings, Bahcall shows how a new kind of science can help us become the initiators, rather than the victims, of innovative surprise. Over the past decade, researchers have been applying the tools and techniques of this new science—the science of phase transitions—to understand how birds flock, fish swim, brains work, people vote, diseases erupt, and ecosystems collapse. Loonshots is the first to apply this science to the spread of breakthrough ideas. Bahcall distills these insights into practical lessons creatives, entrepreneurs, and visionaries can use to change our world. Along the way, readers will learn how chickens saved millions of lives, what James Bond and Lipitor have in common, what the movie Imitation Game got wrong about WWII, and what really killed Pan Am, Polaroid, and the Qing Dynasty. “If The Da Vinci Code and Freakonomics had a child together, it would be called Loonshots.” —Senator Bob Kerrey

Invisible Influence

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Publisher : Simon and Schuster
ISBN 13 : 1476759731
Total Pages : 272 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis Invisible Influence by : Jonah Berger

Download or read book Invisible Influence written by Jonah Berger and published by Simon and Schuster. This book was released on 2017-06-20 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals

What You Do Is Who You Are

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Publisher : HarperCollins
ISBN 13 : 006287134X
Total Pages : 235 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis What You Do Is Who You Are by : Ben Horowitz

Download or read book What You Do Is Who You Are written by Ben Horowitz and published by HarperCollins. This book was released on 2019-10-29 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author, combines lessons both from history and from modern organizational practice with practical and often surprising advice to help executives build cultures that can weather both good and bad times. Ben Horowitz has long been fascinated by history, and particularly by how people behave differently than you’d expect. The time and circumstances in which they were raised often shapes them—yet a few leaders have managed to shape their times. In What You Do Is Who You Are, he turns his attention to a question crucial to every organization: how do you create and sustain the culture you want? To Horowitz, culture is how a company makes decisions. It is the set of assumptions employees use to resolve everyday problems: should I stay at the Red Roof Inn, or the Four Seasons? Should we discuss the color of this product for five minutes or thirty hours? If culture is not purposeful, it will be an accident or a mistake. What You Do Is Who You Are explains how to make your culture purposeful by spotlighting four models of leadership and culture-building—the leader of the only successful slave revolt, Haiti’s Toussaint Louverture; the Samurai, who ruled Japan for seven hundred years and shaped modern Japanese culture; Genghis Khan, who built the world’s largest empire; and Shaka Senghor, a man convicted of murder who ran the most formidable prison gang in the yard and ultimately transformed prison culture. Horowitz connects these leadership examples to modern case-studies, including how Louverture’s cultural techniques were applied (or should have been) by Reed Hastings at Netflix, Travis Kalanick at Uber, and Hillary Clinton, and how Genghis Khan’s vision of cultural inclusiveness has parallels in the work of Don Thompson, the first African-American CEO of McDonalds, and of Maggie Wilderotter, the CEO who led Frontier Communications. Horowitz then offers guidance to help any company understand its own strategy and build a successful culture. What You Do Is Who You Are is a journey through culture, from ancient to modern. Along the way, it answers a question fundamental to any organization: who are we? How do people talk about us when we’re not around? How do we treat our customers? Are we there for people in a pinch? Can we be trusted? Who you are is not the values you list on the wall. It’s not what you say in company-wide meeting. It’s not your marketing campaign. It’s not even what you believe. Who you are is what you do. This book aims to help you do the things you need to become the kind of leader you want to be—and others want to follow.

Lead and Disrupt

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Author :
Publisher : Stanford University Press
ISBN 13 : 0804799490
Total Pages : 277 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Lead and Disrupt by : Charles A. O’Reilly III

Download or read book Lead and Disrupt written by Charles A. O’Reilly III and published by Stanford University Press. This book was released on 2016-03-30 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past few years, a number of well-known firms have failed; think of Blockbuster, Kodak, or RadioShack. When we read about their demise, it often seems inevitable—a natural part of "creative destruction." But closer examination reveals a disturbing truth: Companies large and small are shuttering more quickly than ever. What does it take to buck this trend? The simple answer is: ambidexterity. Firms must remain competitive in their core markets, while also winning in new domains. Innovation guru Clayton M. Christensen has been pessimistic about whether established companies can prevail in the face of disruption, but Charles A. O'Reilly III and Michael L. Tushman know they can! The authors explain how shrewd organizations have used an ambidextrous approach to solve their own innovator's dilemma. They contrast these luminaries with companies which—often trapped by their own successes—have been unable to adapt and grow. Drawing on a vast research program and over a decade of helping companies to innovate, the authors present a set of practices to guide firms as they adopt ambidexterity. Top-down and bottom-up leaders are key to this process—a fact too often overlooked in the heated debate about innovation. But not in this case. Readers will come away with a new understanding of how to improve their existing businesses through efficiency, control, and incremental change, while also seizing new markets where flexibility, autonomy, and experimentation rule the day.

Rebel Talent

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Publisher : HarperCollins
ISBN 13 : 0062694642
Total Pages : 299 pages
Book Rating : 4.0/5 (626 download)

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Book Synopsis Rebel Talent by : Francesca Gino

Download or read book Rebel Talent written by Francesca Gino and published by HarperCollins. This book was released on 2018-05-01 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: “In this groundbreaking book, Francesca Gino shows us how to spark creativity, excel at work, and become happier: By learning to rebel.” — Charles Duhigg, New York Times bestselling author of The Power of Habit and Smarter Faster Better Do you want to follow a script — or write your own story? Award-winning Harvard Business School professor Francesca Gino shows us why the most successful among us break the rules, and how rebellion brings joy and meaning into our lives. Rebels have a bad reputation. We think of them as troublemakers, outcasts, contrarians: those colleagues, friends, and family members who complicate seemingly straightforward decisions, create chaos, and disagree when everyone else is in agreement. But in truth, rebels are also those among us who change the world for the better with their unconventional outlooks. Instead of clinging to what is safe and familiar, and falling back on routines and tradition, rebels defy the status quo. They are masters of innovation and reinvention, and they have a lot to teach us. Francesca Gino, a behavioral scientist and professor at Harvard Business School, has spent more than a decade studying rebels at organizations around the world, from high-end boutiques in Italy’s fashion capital, to the World’s Best Restaurant, to a thriving fast food chain, to an award-winning computer animation studio. In her work, she has identified leaders and employees who exemplify “rebel talent,” and whose examples we can all learn to embrace. Gino argues that the future belongs to the rebel — and that there’s a rebel in each of us. We live in turbulent times, when competition is fierce, reputations are easily tarnished on social media, and the world is more divided than ever before. In this cutthroat environment, cultivating rebel talent is what allows businesses to evolve and to prosper. And rebellion has an added benefit beyond the workplace: it leads to a more vital, engaged, and fulfilling life. Whether you want to inspire others to action, build a business, or build more meaningful relationships, Rebel Talent will show you how to succeed — by breaking all the rules.

It Doesn’t Have to Be Crazy at Work

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Author :
Publisher : HarperCollins
ISBN 13 : 0008323453
Total Pages : 147 pages
Book Rating : 4.0/5 (83 download)

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Book Synopsis It Doesn’t Have to Be Crazy at Work by : Jason Fried

Download or read book It Doesn’t Have to Be Crazy at Work written by Jason Fried and published by HarperCollins. This book was released on 2018-10-04 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jason Fried and David Heinemeier Hansson, the authors of the New York Times bestseller Rework, are back with a manifesto to combat all your modern workplace worries and fears.

The Creator's Code

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Publisher : Simon and Schuster
ISBN 13 : 1451666071
Total Pages : 240 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis The Creator's Code by : Amy Wilkinson

Download or read book The Creator's Code written by Amy Wilkinson and published by Simon and Schuster. This book was released on 2016-03-22 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Based on in-depth interviews with more than 200 leading entrepreneurs, [including the founders of LinkedIn, Chipotle, eBay, Under Armour, Tesla Motors, SpaceX, Spanx, Airbnb, PayPal, JetBlue, Gilt Group, Theranos, and Dropbox], a business executive and senior fellow at [the Harvard Kennedy School] identifies the six essential disciplines needed to transform your ideas into real-world successes, whether you're an innovative manager or an aspiring entrepreneur"--

Questions Are the Answer

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Publisher : HarperCollins
ISBN 13 : 0062844776
Total Pages : 351 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis Questions Are the Answer by : Hal Gregersen

Download or read book Questions Are the Answer written by Hal Gregersen and published by HarperCollins. This book was released on 2018-11-13 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2018 Nautilus Book Awards Silver Winner What if you could unlock a better answer to your most vexing problem—in your workplace, community, or home life—just by changing the question? Talk to creative problem-solvers and they will often tell you, the key to their success is asking a different question. Take Debbie Sterling, the social entrepreneur who created GoldieBlox. The idea came when a friend complained about too few women in engineering and Sterling wondered aloud: "why are all the great building toys made for boys?" Or consider Nobel laureate Richard Thaler, who asked: "would it change economic theory if we stopped pretending people were rational?" Or listen to Jeff Bezos whose relentless approach to problem solving has fueled Amazon’s exponential growth: “Getting the right question is key to getting the right answer.” Great questions like these have a catalytic quality—that is, they dissolve barriers to creative thinking and channel the pursuit of solutions into new, accelerated pathways. Often, the moment they are voiced, they have the paradoxical effect of being utterly surprising yet instantly obvious. For innovation and leadership guru Hal Gregersen, the power of questions has always been clear—but it took some years for the follow-on question to hit him: If so much depends on fresh questions, shouldn’t we know more about how to arrive at them? That sent him on a research quest ultimately including over two hundred interviews with creative thinkers. Questions Are the Answer delivers the insights Gregersen gained about the conditions that give rise to catalytic questions—and breakthrough insights—and how anyone can create them.

Turning the Flywheel

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Author :
Publisher : HarperCollins
ISBN 13 : 0062933809
Total Pages : 58 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis Turning the Flywheel by : Jim Collins

Download or read book Turning the Flywheel written by Jim Collins and published by HarperCollins. This book was released on 2019-02-26 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: A companion guidebook to the number-one bestselling Good to Great, focused on implementation of the flywheel concept, one of Jim Collins’ most memorable ideas that has been used across industries and the social sectors, and with startups. The key to business success is not a single innovation or one plan. It is the act of turning the flywheel, slowly gaining momentum and eventually reaching a breakthrough. Building upon the flywheel concept introduced in his groundbreaking classic Good to Great, Jim Collins teaches readers how to create their own flywheel, how to accelerate the flywheel’s momentum, and how to stay on the flywheel in shifting markets and during times of turbulence. Combining research from his Good to Great labs and case studies from organizations like Amazon, Vanguard, and the Cleveland Clinic which have turned their flywheels with outstanding results, Collins demonstrates that successful organizations can disrupt the world around them—and reach unprecedented success—by employing the flywheel concept.