Successful Wine Marketing

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 0387299653
Total Pages : 303 pages
Book Rating : 4.3/5 (872 download)

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Book Synopsis Successful Wine Marketing by : James Lapsley

Download or read book Successful Wine Marketing written by James Lapsley and published by Springer Science & Business Media. This book was released on 2013-11-09 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University of California, Davis. The course was initially organized in collaboration with the international wine management curriculum sponsored by the International Organization for Vines and Wines (OIV). We have been involved in this course since its inception a decade ago. This book is intended for students in wine marketing and management, enology, and viticulture who seek to broaden their understanding of the wine sector. It is also intended for those already working in wine market ing and management who seek new ideas and insights. Finally, this book should be of general interest to others involved directly or indirectly in the grape and wine sector. Each chapter was written from the oral presentations of the authors and reflects the spontaneity and informality of the classroom environment. The writing may lack the "gravitas" of academic material, but it accurately presents the thinking and conclusions of those who make a living by mar keting wine. There is some duplication that serves to emphasize important points, and there are several case studies explaining real-life experiences in the industry. Legal requirements and commercial practices cited by authors may differ between regions and among institutions familiar to readers. However, the underlying principles guiding marketing strategies can be applied in different situations, for example, where supermarket wine sales may be restricted or direct sales prohibited.

Making Good Wine

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Publisher : Macmillan Publishers Aus.
ISBN 13 : 1742625851
Total Pages : 336 pages
Book Rating : 4.7/5 (426 download)

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Book Synopsis Making Good Wine by : Bryce Rankine

Download or read book Making Good Wine written by Bryce Rankine and published by Macmillan Publishers Aus.. This book was released on 2007-11-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making Good Wine has become the classic text on Australian and New Zealand winemaking, read and treasured by professional and amateur winemakers, students, wine lovers and buffs alike who want to know more about wine. Clearly and expertly it explains the principles as well as the practices of winemaking, and highlights the remarkable nature of the product. Written by Bryce Rankine, long-time head of oenology at South Australia's famous Roseworthy College, this the definitive work on winemaking in Australia and New Zealand.

Home Winemaking

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Publisher : Adventure Publications
ISBN 13 : 1591939488
Total Pages : 713 pages
Book Rating : 4.5/5 (919 download)

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Book Synopsis Home Winemaking by : Jack Keller

Download or read book Home Winemaking written by Jack Keller and published by Adventure Publications. This book was released on 2021-05-25 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: Simple Instructions and Superb Recipes from a Winemaking Legend With local breweries and wineries popping up everywhere, learning how to make wine is on everyone’s “to do” list. Utilize the guidance of home-winemaking legend Jack Keller. In the 1990s, Jack started one of the first (if not the first) wine blogs on the internet. His expertise is shared with you in Home Winemaking. It takes a fun, practical, step-by-step approach to making your own wine. The book begins with an introduction to winemaking, including basic principles, equipment needed, and exactly what to do. After the fundamentals are covered, you’re introduced to a variety of tested, proven, delicious recipes. More than just grape wines, you’ll learn how to make wine out of everything from juices and concentrates to foraged ingredients such as berries and roots. There are even recipes that utilize dandelions and other unexpected ingredients. With 65 recipe options, you can expand your winemaking season indefinitely! Jack’s simple approach to the subject is perfect for beginners, but winemakers of every skill level will appreciate the recipes and information. So get this essential winemaking book, and get started. You’ll be sipping to your success in no time.

Wine Production and Quality

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118934555
Total Pages : 325 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Wine Production and Quality by : Keith Grainger

Download or read book Wine Production and Quality written by Keith Grainger and published by John Wiley & Sons. This book was released on 2016-03-07 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gourmand Award for the No. 1 Best Wine Book in the World for Professionals Since the publication of Wine Production: Vine to Bottle (2005) and Wine Quality: Tasting and Selection (2009), there has been a great deal of change in the wine industry, and the perceptions of critics and expectations of consumers have shifted. Wine Production and Quality, Second Edition brings together its two predecessors in one updated and considerably expanded volume. This comprehensive guide explores the techniques of wine production in the vineyard and winery, and considers their impact upon the taste, style and quality of wine in the bottle. Part 1 of the book provides a structured yet easily readable understanding of wine production, from vine to bottle. The impact of natural factors, including climate and soil, is considered, together with the decisions made and work undertaken in the vineyard and winery. Part 2 looks at quality in wines: the concepts and techniques of tasting are detailed, along with the challenges in recognising and assessing quality. Also discussed are the steps producers may take, and the limitations they may face, in creating quality wines. The book will prove valuable to beverage industry professionals, wine trade students, wine merchants, sommeliers, restaurateurs , and wine lovers as well as those entering (or thinking of entering) the highly competitive world of wine production.

Successful Social Media and Ecommerce Strategies in the Wine Industry

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Author :
Publisher : Springer
ISBN 13 : 1137602988
Total Pages : 183 pages
Book Rating : 4.1/5 (376 download)

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Book Synopsis Successful Social Media and Ecommerce Strategies in the Wine Industry by : Gergely Sznolnoki

Download or read book Successful Social Media and Ecommerce Strategies in the Wine Industry written by Gergely Sznolnoki and published by Springer. This book was released on 2016-04-30 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.

The Way to Make Wine

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Author :
Publisher : Univ of California Press
ISBN 13 : 0520946340
Total Pages : 273 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis The Way to Make Wine by : Sheridan Warrick

Download or read book The Way to Make Wine written by Sheridan Warrick and published by Univ of California Press. This book was released on 2010-04-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Geared to everyday wine lovers who want to drink well, save money, and impress their friends, this book reveals everything needed to make delicious wines-both reds and whites-from start to finish. A new preface on the new trend and options in home winemaking update this edition.

Principles and Practices of Winemaking

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Publisher : Springer Science & Business Media
ISBN 13 : 1475762550
Total Pages : 616 pages
Book Rating : 4.4/5 (757 download)

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Book Synopsis Principles and Practices of Winemaking by : Roger B. Boulton

Download or read book Principles and Practices of Winemaking written by Roger B. Boulton and published by Springer Science & Business Media. This book was released on 2013-04-17 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential text and reference offers a complete guide to winemaking. The authors, all well-known experts in their field, concentrate on the process of wine production, stressing the chemistry, biochemistry, microbiology and underlying science of enology. They present in-depth discussion of every aspect of the wine production process, from the selection of grapes and preparation of the must and the juice, through aging, bottling and storage of finished wines. Novices and experienced winemakers alike will find this clearly written and expertly crafted book an indispensable source of practical instruction and information.

From Vines to Wines, 5th Edition

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Publisher : Storey Publishing, LLC
ISBN 13 : 1612124399
Total Pages : 265 pages
Book Rating : 4.6/5 (121 download)

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Book Synopsis From Vines to Wines, 5th Edition by : Jeff Cox

Download or read book From Vines to Wines, 5th Edition written by Jeff Cox and published by Storey Publishing, LLC. This book was released on 2015-03-18 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: From planting vines to savoring the finished product, Jeff Cox covers every aspect of growing flawless grapes and making extraordinary wine. Fully illustrated instructions show you how to choose and prepare a vineyard site; build trellising systems; select, plant, prune, and harvest the right grapes for your climate; press, ferment, and bottle wine; and judge wine for clarity, color, aroma, and taste. With information on making sparkling wines, ice wines, port-style wines, and more, this comprehensive guide is an essential resource for every winemaker.

Techniques in Home Winemaking

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Publisher :
ISBN 13 : 9781550652369
Total Pages : 0 pages
Book Rating : 4.6/5 (523 download)

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Book Synopsis Techniques in Home Winemaking by : Daniel Pambianchi

Download or read book Techniques in Home Winemaking written by Daniel Pambianchi and published by . This book was released on 2008-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an overview and instructions on how to make homemade wine, including topics such as selecting the type of grapes to use, what equipment to buy, and how to make popular wines like pinot noir or port wine.

Windows on the World Complete Wine Course

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Author :
Publisher : Sterling Publishing Company, Inc.
ISBN 13 : 9781402767678
Total Pages : 356 pages
Book Rating : 4.7/5 (676 download)

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Book Synopsis Windows on the World Complete Wine Course by : Kevin Zraly

Download or read book Windows on the World Complete Wine Course written by Kevin Zraly and published by Sterling Publishing Company, Inc.. This book was released on 2009 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at how and where wine is made and how this affects its quality and pricing, including information on how the professionals taste and rate wine and a country-by-country tour of the latest vintages.

First Steps in Winemaking

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Publisher :
ISBN 13 : 9780900841019
Total Pages : 143 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis First Steps in Winemaking by : Cyril J. J. Berry

Download or read book First Steps in Winemaking written by Cyril J. J. Berry and published by . This book was released on 1970 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Wine Production

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Publisher : John Wiley & Sons
ISBN 13 : 1405173548
Total Pages : 155 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis Wine Production by : Keith Grainger

Download or read book Wine Production written by Keith Grainger and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: The standard of wines made today is arguably higher than any timein the six thousand years of vinous history. The level of knowledgeof producers and the ability to control the processes in wineproduction is also greatly improved. Authors Keith Grainger and Hazel Tattersall detail theseprocesses, from vine to bottle, looking at key factors such asgeography, winemaking techniques, the impact of decisions made uponstyle and quality, and problems that may be encountered. Theauthors are not afraid to discuss practices that may be regarded ascontroversial. Highly regarded consultants to the wine industry, Grainger andTattersall present a clear and accessible handbook: Bullet points Vineyard and winery photographs Diagrams Text boxes Wine Production: Vine to Bottle is a concise and easy-to-usereference guide for all busy food and beverage industryprofessionals, students and others needing a working knowledge ofwine production.

A Very Good Year

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Publisher : Large Print Press
ISBN 13 : 9780786279685
Total Pages : 420 pages
Book Rating : 4.2/5 (796 download)

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Book Synopsis A Very Good Year by : Mike Weiss

Download or read book A Very Good Year written by Mike Weiss and published by Large Print Press. This book was released on 2005 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the author's two-year exploration of a successful Sonoma County winery, a visit during which he learned about the intricate process of grape cultivating, the minutiae of wine creation, and the detailed efforts of marketing and selling.

Ancient Wine

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Publisher : Princeton University Press
ISBN 13 : 0691197202
Total Pages : 456 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Ancient Wine by : Patrick E. McGovern

Download or read book Ancient Wine written by Patrick E. McGovern and published by Princeton University Press. This book was released on 2019-10 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stone age wine -- The Noah hypothesis -- The archaeological and chemical hunt for the earliest wine -- Neolithic wine! -- Wine of the earliest pharaohs -- Wine of Egypt's golden age -- Wine of the world's first cities -- Wine and the great empires of the ancient Near East -- The Holy Land's bounty -- Lands of Dionysos : Greece and western Anatolia -- A beverage for King Midas and at the limits of the civilized world -- Molecular archaeology, wine, and a view to the future.

The Science of Wine

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Author :
Publisher : Univ of California Press
ISBN 13 : 9780520248007
Total Pages : 228 pages
Book Rating : 4.2/5 (48 download)

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Book Synopsis The Science of Wine by : Jamie Goode

Download or read book The Science of Wine written by Jamie Goode and published by Univ of California Press. This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Science of Wine does an outstanding job of integrating 'hard' science about wine with the emotional aspects that make wine appealing."--Patrick J. Mahaney, former senior Vice President for wine quality at Robert Mondavi Winery "Jamie Goode is a rarity in the wine world: a trained scientist who can explain complicated subjects without dumbing them down or coming over like a pointy head. It also helps that he's a terrific writer with a real passion for his subject."--Tim Atkin MW, The Observer

Wine Science

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Author :
Publisher : Mitchell Beazley
ISBN 13 : 1845339819
Total Pages : 476 pages
Book Rating : 4.8/5 (453 download)

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Book Synopsis Wine Science by : Jamie Goode

Download or read book Wine Science written by Jamie Goode and published by Mitchell Beazley. This book was released on 2014-04-03 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revolutionary book is the only indepth reference to detail the processes, developments, and factors affecting the science of winemaking. Jamie Goode, a highly regarded expert on the subject, skilfully opens up this complex subject and explains the background to the various processes involved and the range of issues surrounding their uses. He reports on the vital progress in winemaking research that has been made in the last decade and explains the practical application of science with reference to the range of winemaking techniques used around the world, as well as viticultural practices, organics and ecology, and lifestyle influences. Written in a uniquely accessible style, the book is divided into three sections covering the vineyard, the winery and human interaction with wine. It also features over 80 illustrations and photographs to help make even the most complex topics clear, straightforward and easy to understand.

Making Wild Wines & Meads

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Publisher : Storey Publishing, LLC
ISBN 13 : 160342458X
Total Pages : 177 pages
Book Rating : 4.6/5 (34 download)

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Book Synopsis Making Wild Wines & Meads by : Rich Gulling

Download or read book Making Wild Wines & Meads written by Rich Gulling and published by Storey Publishing, LLC. This book was released on 1999-06-01 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make extraordinary homemade wines from everything but grapes! In this refreshingly unique take on winemaking, Patti Vargas and Rich Gulling offer 125 recipes for unusual wines made from herbs, fruits, flowers, and honey. Learn to use ingredients from your farmers’ market, grocery store, or even your own backyard to make deliciously fermented drinks. Lemon-Thyme Metheglin, Rose Hip Melomel, and Pineapple-Orange Delight are just the beginning of an unexplored world of delightfully natural wild wines. Cheers!