Successful Retention Management Of Generation Z

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Successful retention management of Generation Z

Author :
Publisher : GRIN Verlag
ISBN 13 : 334622631X
Total Pages : 26 pages
Book Rating : 4.3/5 (462 download)

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Book Synopsis Successful retention management of Generation Z by :

Download or read book Successful retention management of Generation Z written by and published by GRIN Verlag. This book was released on 2020-08-17 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2019 in the subject Leadership and Human Resource Management - Generation Y, Generation Z, grade: 1,0, Albstadt-Sigmaringen University, language: English, abstract: This paper will deal with the question: What measures do companies take to retain Generation Z for long-term loyalty? After the previous chapter presented the extensive problem and the goal of this paper, the next section provides fundamental background information about the research topic. The background information is sectioned in three key aspects. First of all, a basic understanding of employee retention management will be created of which measures can be implemented and which framework conditions should exist in the company for successful employee retention. This will later serve as a foundation when it comes to binding Generation Z to companies. In order to be able to place Generation Z in an overall context, the previous generations are first going to be defined. The overview of the four relevant generations illustrates how the generations were shaped by the time of their birth and how they partly differ from the other generations. After a profound knowledge of Generation Z is acquired, the expectations and needs of this group must be determined next. Generation Z's expectations to the employer should provide initial insights into the measure’s companies need to take in order to retain the new generation in the long term. In the main section of this paper, the two companies Google and Daimler are used as pioneers for the retention of the new generation as best practice examples. Subsequently, these will be compared with the findings from the expectations of Generation Z and further recommendations will be formulated and defined. The summary at the end of the paper will conclude the answer to the stated research question and the way to go forward.

Managing Generation Z

Author : Robin Paggi
Publisher : Linden Publishing
ISBN 13 : 1610353803
Total Pages : 307 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Managing Generation Z by : Robin Paggi

Download or read book Managing Generation Z written by Robin Paggi and published by Linden Publishing. This book was released on 2021-04-06 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice on attracting, training, managing, retaining, and succeeding with America's newest generation of hard-working, tech-savvy employees. A new generation is entering the American workforce—Gen Z, the age cohort born after 1996. Having grown up with smartphones, social media, emoji-speak, helicopter parenting, and no expectation of privacy, Gen Z has a unique culture and working style that can be baffling to their Millennial, Gen X, and Baby Boomer managers. In Managing Generation Z, Robin Paggi, a veteran HR manager, and Kat Clowes, an educational consultant who has worked with hundreds of Gen Z'ers, join forces to give employers and managers a practical, easy-to-understand guide to the new generation defining the future of work. Based on Clowes's in-depth knowledge of Gen Z habits and Paggi's real-world experience of how generational miscommunications can cause expensive personnel problems, Managing Generation Z gives managers at all levels a plan for getting quality work from Gen Z employees while avoiding cultural clashes at the office. Gen Z is highly educated, extraordinarily tech-savvy, eager to meet expectations, and loyal to employers, but many Gen Z workers have never been trained in the basics of professionalism, workplace communication, and the unwritten social rules older generations instinctively expect. Managing Generation Z teaches managers how to bridge the communication styles between Gen Z and older colleagues, how to train Gen Z staff to make work objectives clear, and how to evaluate and correct Gen Z employees so they will listen, accept, learn, and improve. Like having an expert HR manager at your fingertips, Managing Generation Z is essential reading for both front-line supervisors and C-level executives who want to get the most from the newest generation in the workforce.

Successful Employee Retention Management of Generation Y. Theory and Best Practice Examples

Author :
Publisher : GRIN Verlag
ISBN 13 : 3346523063
Total Pages : 33 pages
Book Rating : 4.3/5 (465 download)

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Book Synopsis Successful Employee Retention Management of Generation Y. Theory and Best Practice Examples by :

Download or read book Successful Employee Retention Management of Generation Y. Theory and Best Practice Examples written by and published by GRIN Verlag. This book was released on 2021-10-26 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2020 in the subject Leadership and Human Resources - Generation Y, Generation Z, grade: 1.3, , language: English, abstract: This paper will discuss successful organizational strategies that attract and retain Generation Y employees, also known as Millennials and provide best practice examples from two multinational companies. The topic of employee retention is becoming more and more critical for companies. It is not just about the high fluctuation costs that arise when an employee leaves a company. Other factors will cause companies much more concern. For example, the demographic change, which makes it more difficult for companies to find good employees, or the high losses that can result from the employee's lack of attachment to the company. Given the importance of employee loyalty, the question arises as to how this can be increased. Various models are supposed to lead to higher employee loyalty. The proven theory of customer loyalty research is best suited to show the determining factors for employee loyalty.

Generation Z Recruitment and Retention in Public Sector

Author : Angel Rosales
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (138 download)

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Book Synopsis Generation Z Recruitment and Retention in Public Sector by : Angel Rosales

Download or read book Generation Z Recruitment and Retention in Public Sector written by Angel Rosales and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The newest generation to enter the labor market is Generation Z. However, public sector organizations face severe human capital issues due to an aging workforce and a widening generational divide as a result of the disinterest of the next generational cohort in public service careers. Leadership and management in the public sector need to comprehend the characteristics, work values, and incentive preferences of the Generation Z cohort to attract and retain individuals of this group. The present study investigated employee retention using a systematic review framework, the Generational Cohort Theory, and evidence-based research methods. A literature review concluded a gender difference in Generation Z's importance of specific work-related values. An adaptable organizational culture and effective management of person-organizational fit were found to be significant mediating elements in the recruitment and retention of the Generation Z cohort. In addition, the literature showed that individuals of Generation Z would choose a profession because it interests them rather than because of external pressures. Because of their worldview, they are instead driven by their internal motivation, fiercely entrepreneurial, and have an intense need to improve the world. A healthy work-life balance and stable employment are two of their most critical professional concerns, but financial compensation is their primary driver. The findings of this study not only help employers better understand the characteristics, work values, and intrinsic and extrinsic reward preferences of Generation Z, but they also provide an effective structure for the policy conversation on how to achieve the goals of organizational fit through forwarding incentive reforms in the labor market. Public sector organizations may successfully recruit and retain members of Generation Z if they adapt to meet Generation Z's preferences, work values, and expectations.

The Z Factor: How to Lead Gen Z to Workplace Success

Author : Rohin Shahi
Publisher :
ISBN 13 : 9781641373555
Total Pages : 184 pages
Book Rating : 4.3/5 (735 download)

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Book Synopsis The Z Factor: How to Lead Gen Z to Workplace Success by : Rohin Shahi

Download or read book The Z Factor: How to Lead Gen Z to Workplace Success written by Rohin Shahi and published by . This book was released on 2019-12-02 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative, young, and ambitious, Generation Z is ready to make an impact on the world. But they are far different from past generations, and business leaders need to adjust their workplace practices to help this new group of workers succeed. The Z Factor: How to Lead Gen Z to Workplace Success centers around a generation that many professionals don't even have on their radar. Gen Zers, born in 1997 and beyond, are bringing unique skills, values, and mindsets to work. Author Rohin Shahi noticed that many think Gen Zers are simply "millennials on steroids." As a Gen Zer himself, he wanted to shed light on a generation that has been largely mislabeled and stereotyped. You will love this book if you are curious about this newest group of workers, whether you're a Gen Zer yourself or an experienced business leader who wants to create a welcoming, sustainable and growth-oriented culture for the next generation of workers. Drawing from experienced industry psychologists, recent studies, and personal insight, Shahi provides a simple approach to bridging generational gaps and helping Gen Z grow and thrive.

Recruitment, Retention, and Engagement of a Millennial Workforce

Author : Stephanie A. Smith
Publisher : Rowman & Littlefield
ISBN 13 : 1498579701
Total Pages : 211 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Recruitment, Retention, and Engagement of a Millennial Workforce by : Stephanie A. Smith

Download or read book Recruitment, Retention, and Engagement of a Millennial Workforce written by Stephanie A. Smith and published by Rowman & Littlefield. This book was released on 2018-10-15 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: The millennial generation is unique in various ways, particularly with regard to their career aspirations and expectations. Due to their reputation as “job hoppers,” recruiting millennials is not enough. Retention of a millennial workforce is imperative for organizational success and longevity. This book explores the expectations held by millennials and the ways in which they differ from those of past generations. It covers a broad range of topics including onboarding, work/life balance, stress, retention after a crisis, boredom, internships, and how employers can best leverage mobile platforms for increased engagement.

Managing Generation Z

Author : Agnieszka Niemczynowicz
Publisher : Taylor & Francis
ISBN 13 : 1000867838
Total Pages : 110 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Managing Generation Z by : Agnieszka Niemczynowicz

Download or read book Managing Generation Z written by Agnieszka Niemczynowicz and published by Taylor & Francis. This book was released on 2023-02-08 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation Z (Gen Z) is the young generation born between the mid-1990s and 2010s. They are now entering the market and starting their first jobs. Therefore, managers must shape the company workplace environment to encourage young employees to work efficiently and connect their future with the company. Only then will both managers and employees share mutual satisfaction from collaboration and aim at the common target, which should be the prosperity of the company. This book presents research results and techniques for analysing the working expectations and needs of Gen Z. The analyses were made in various countries in Europe: The Czech Republic, Latvia, Poland, and Portugal. The book contains chapters that present the analysis results and technical chapters that outline modern methods of analysis of management data, including tutorial chapters on machine learning, which currently makes a strong appearance in research in various disciplines. This volume will be of interest to researchers, academics, practitioners, and students in the fields of management studies, research methods, and human resource management. The Open Access version of this book, available at www.taylorfrancis.com, has been made available under a Creative Commons Attribution-NonCommercial-No Derivatives 4.0 license.

What Millennials Want from Work: How to Maximize Engagement in Today’s Workforce

Author : Jennifer J. Deal
Publisher : McGraw Hill Professional
ISBN 13 : 0071843329
Total Pages : 273 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis What Millennials Want from Work: How to Maximize Engagement in Today’s Workforce by : Jennifer J. Deal

Download or read book What Millennials Want from Work: How to Maximize Engagement in Today’s Workforce written by Jennifer J. Deal and published by McGraw Hill Professional. This book was released on 2016-01-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive, in-depth look at Millennials to date—essential for managers, HR professionals, and global business leaders seeking to align long-term organizational goals with the realities of the new workforce Millennials have been burdened with a reputation as spoiled, lazy, and entitled, but the reality behind the stereotype is far richer and more complex. Who are Millennials and what do they really want? Based on fieldwork and survey data from global research on more than 25,000 Millennials and 29,000 older workers in 22 countries, this book paints a comprehensive, scientifically accurate picture of what really motivates Millennials around the world. Learn how to get the most from Millennials by: • Improving workplace flexibility—because Millennials don’t separate life and work • Providing adequate support and feedback—because Millennials like to learn and grow • Coaching, not micromanaging—because Millennials value autonomy • Designing competitive salary structures—because Millennials know what’s up • Providing opportunities to contribute to society—because Millennials care about doing good Millennials want a satisfying job that pays well, coworkers they like and trust, advancement opportunities, and the occasional pat on the back. Who doesn’t want those things? This essential book explains who Millennials really are, and offers practical advice to help those who manage, lead, and work with Millennials to improve teamwork, increase productivity, strengthen organizational culture, and build a robust talent pipeline. Jennifer J. Deal is a senior research scientist at the Center for Creative Leadership and an affiliated research scientist at the Center for Effective Organizations at the University of Southern California. Alec Levenson is a senior research scientist at the Center for Effective Organizations at the Marshall School of Business at the University of Southern California.

Managing Millennials For Dummies

Author : Hannah L. Ubl
Publisher : John Wiley & Sons
ISBN 13 : 1119310229
Total Pages : 432 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Managing Millennials For Dummies by : Hannah L. Ubl

Download or read book Managing Millennials For Dummies written by Hannah L. Ubl and published by John Wiley & Sons. This book was released on 2017-04-24 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you need to harness Millennial potential Managing Millennials For Dummies is the field guide to people-management in the modern workplace. Packed with insight, advice, personal anecdotes, and practical guidance, this book shows you how to manage your Millennial workers and teach them how to manage themselves. You'll learn just what makes them tick—they're definitely not the workers of yesteryear—and how to uncover the deeply inspirational talent they have hiding not far below the surface. Best practices and proven strategies from Google, Netflix, LinkedIn, and other top employers provide real-world models for effective management, and new research on first-wave versus second-wave Millennials helps you parse the difference between your new hires and more experienced workers. You'll learn why flex time, social media, dress code, and organizational structure are shifting, and answer the all-important question: why won't they use the phone? Millennials are the product of a different time, with different values, different motivations, and different wants—and in the U.S., they now make up the majority of the workforce. This book shows you how to bring out their best and discover just how much they're really capable of. Learn how Millennials are changing the way work gets done Understand new motivations, attitudes, values, and drive Recruit, motivate, engage, and retain incredible emerging talent Discover the keys to optimal Millennial management The pop culture narrative would have us believe that Millennials are entitled, lazy, spoiled brats—but the that couldn't be further from the truth. They are the generation of change: highly adaptive, bright, and quick to take on a challenge. Like any generation of workers, performance lies in management—if you're not getting what you need from your Millennials, it's time to learn how to lead them the way they need to be led. Managing Millennials For Dummies is your handbook for allowing them to exceed your expectations.

Gen Z @ Work

Author : David Stillman
Publisher : HarperCollins
ISBN 13 : 0062475452
Total Pages : 205 pages
Book Rating : 4.0/5 (624 download)

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Book Synopsis Gen Z @ Work by : David Stillman

Download or read book Gen Z @ Work written by David Stillman and published by HarperCollins. This book was released on 2017-03-21 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: A generations expert and author of When Generations Collide and The M-Factor teams up with his seventeen-year-old son to introduce the next influential demographic group to join the workforce—Generation Z—in this essential study, the first on the subject. They were born between between 1995 and 2012. At 72.8 million strong, Gen Z is about to make its presence known in the workplace in a major way—and employers need to understand the differences that set them apart. They’re radically different than the Millennials, and yet no one seems to be talking about them—until now. This generation has an entirely unique perspective on careers and how to succeed in the workforce. Based on the first national studies of Gen Z’s workplace attitudes; interviews with hundreds of CEOs, celebrities, and thought leaders on generational issues; cutting-edge case studies; and insights from Gen Zers themselves, Gen Z @ Work offers the knowledge today’s leaders need to get ahead of the next gaps in the workplace and how best to recruit, retain, motivate, and manage Gen Zers. Ahead of the curve, Gen Z @ Work is the first comprehensive, serious look at what the next generation of workers looks like, and what that means for the rest of us.

The Generation Z Guide

Author : Ryan Jenkins
Publisher :
ISBN 13 : 9780998891910
Total Pages : 380 pages
Book Rating : 4.8/5 (919 download)

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Book Synopsis The Generation Z Guide by : Ryan Jenkins

Download or read book The Generation Z Guide written by Ryan Jenkins and published by . This book was released on 2019-11-26 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Generation Z Guide equips professionals to improve recruitment, enhance engagement, and effectively train and develop the post-Millennial generation. Born after 1998, Generation Z ranges from those entering high school, completing undergraduate college, and starting careers. Generation Z is very different than Millennials and their rapid entrance into the workforce is increasing the complexity of managing and working across generations. In fact, 62 percent of Generation Z anticipate challenges working with Baby Boomers and Generation X. Generation Z has never known a Google-free world. Growing up during the most accelerated and game-changing periods of technological advancements in history has imprinted Generation Z with new behaviors, preferences, and expectations of work, communication, leadership, and much more. The Generation Z Guide's insights are research based and the applications are marketplace tested. Learn from leading companies on how best to attract, engage, and lead Generation Z.

Managing the New Workforce

Author : Eddy Ng
Publisher : Edward Elgar Publishing
ISBN 13 : 0857933019
Total Pages : 337 pages
Book Rating : 4.8/5 (579 download)

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Book Synopsis Managing the New Workforce by : Eddy Ng

Download or read book Managing the New Workforce written by Eddy Ng and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millennials, the latest generation to enter the global workforce, are changing the face of employment. This volume represents the most up-to-date research on the changes and issues from an international cast of generational researchers. Shifting demographics around the world have created a unique historical phenomenon in which a large cohort of employees (i.e., post-war Baby Boomers) are nearing retirement, and a new cadre of younger workers are being recruited to replace them. These twenty-something year-olds, often referred to as ÔGen YÕ or Millennials, represent the workforce of the future and come with their own set of expectations, demands, and work habits. The contributors to this volume, drawn from countries around the world, document the cultural, historical, and social context surrounding this phenomenon. The international perspective makes it possible to examine cross-cultural similarities and differences in HRM practices. This timely book provides an understanding of the new workforce in multiple countries and settings and a valuable reference as scholars and employers seek to understand the values, beliefs, and expectations of the next generation of workers. While scholars and instructors will find this book indispensable, the book will also have implications for domestic and multinational employers, managers, HR practitioners, and career counselors.

Generation Z in the Workplace

Author : Candace Steele Flippin
Publisher : Candace Steele
ISBN 13 : 9780998638416
Total Pages : 120 pages
Book Rating : 4.6/5 (384 download)

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Book Synopsis Generation Z in the Workplace by : Candace Steele Flippin

Download or read book Generation Z in the Workplace written by Candace Steele Flippin and published by Candace Steele. This book was released on 2017-03-14 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Generation Z in the Workplace, multigenerational workplace expert Dr. Candace Steele Flippin offers research-based insights and easy to follow exercises designed to help young workers build successful careers and positive relationships with their supervisors. By distilling her research down into practical tips for members of Gen Z and their supervisors, Generation Z in the Workplace provides a roadmap for a productive work environment.Gen Z workers will discover:*How to communicate and work with others generations *The benefits of building a support network *How to make the most of less-than-ideal first jobs*Why it makes sense to learn the "traditional" way of doing things at work*How to create a career development planSupervisors of Gen Z workers will learn:*How to prevent "job hopping" and keep Gen Z workers happy for the long term*How to help Gen Z workers grow even if promotions are not available*What are Generation Z's top career priorities*Why fast promotions are so important for Gen Z workers*What Gen Z wants from their managers to help them succeed

Keeping The Millennials

Author : Joanne Sujansky
Publisher : John Wiley & Sons
ISBN 13 : 0470438517
Total Pages : 253 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Keeping The Millennials by : Joanne Sujansky

Download or read book Keeping The Millennials written by Joanne Sujansky and published by John Wiley & Sons. This book was released on 2009-06-02 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a great book and a must-read for anyone who wants tounderstand the young people who are now or will soon join the workforce. It'sone of the most useful value-added books about the Millennial generation." —Warren Bennis, Distinguished Professor of Management, University of Southern California,and author of On Becoming a Leader "Are you confused trying to understand the younger generation? Keeping the Millennials explores this fascinating generation raised withtechnology and the challenges they bring to the workplace. Read this great book andlearn how to attract, hire, and retain this dynamic new generation!" —Marshall Goldsmith, New York Times and Wall Street Journal #1 bestselling author of What Got You Here Won't Get You There and Succession: Are You Ready? "Keeping the Millennials is a lively and insightful book that'sessential reading for every leader who aspires to enlist the hearts, minds, andspirits of a highly talented new generation that demands cool workplaces but is reluctant to make long-term commitments. Weaving together compelling cases and relevant research with illustrative examples and practical tips, Joanne Sujansky and Jan Ferri-Reed havewritten a balanced and indispensable guide to recruiting, retaining, and developing the workforce that will drive the future of our organizations and our economies." —Jim Kouzes, bestselling coauthor of The Leadership Challenge "I love this book!!! It's fresh as a breaking news flash and as fun to read as yourfavorite blog! Definitely rates an A+ as timely, targeted, and terrific. All managers will clearly see themselves and their employees in crisp new perspectives...and can easily latch on to precise tools to make their organization more competitive in a turbulent reality." —Morris Massey, PhD, creator of the What You Are Is... video training series, EnterpriseMedia.com "Corporations are always concerned about return on investment. Drs. Sujansky and Ferri-Reed have made a clear case about the bottom-line value of keeping Millennials—and creating productive workplace cultures for all generations. This is amust-read for anyone concerned about the retention of these key employees." —Jack Phillips, PhD,Chairman, ROI Institute

Managing the Millennials

Author : Chip Espinoza
Publisher : John Wiley and Sons
ISBN 13 : 9780470606735
Total Pages : 194 pages
Book Rating : 4.6/5 (67 download)

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Book Synopsis Managing the Millennials by : Chip Espinoza

Download or read book Managing the Millennials written by Chip Espinoza and published by John Wiley and Sons. This book was released on 2010-01-28 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A valuable tool for anyone who wants to effectively manage and motivate twenty-something workers Many books are being published on how to manage employees of the "millennial" generation, but the solutions offered are anecdotal at best. Backed by years of serious research, Managing the Millennials provides managers of all ages with specific recommendations and tools for engaging this burgeoning demographic-some 78 million strong. Each chapter shares relevant interviews, case studies, and offers research-backed ideas and best practices to help any organization and their leaders address the challenges generational diversity presents. Answering the perplexing question of how does one lead and manage younger employees, this book Offers research-based guidance on getting the most from twenty-something employees Answers common questions and outlines practical solutions for building better relationships between the younger workers and the people who manage them Includes a Special Offer with immediate benefit to readers: access to the authors' Generational Rapport Inventory (GRI), a tool that measures a managers competencies and identifies strengths and weaknesses in dealing with Millennials. Accompanied by an associate web site, leadingthemillennials.com, offering a weekly blog addressing generational diversity issues in the workplace Insightful and practical, Managing the Millennials is a valuable tool for millions of managers globally whose job it is to manage and motivate their twenty-something workers.

Psychology of Retention

Author : Melinde Coetzee
Publisher : Springer
ISBN 13 : 3319989200
Total Pages : 438 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Psychology of Retention by : Melinde Coetzee

Download or read book Psychology of Retention written by Melinde Coetzee and published by Springer. This book was released on 2018-08-30 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a contemporary review of talent retention from the viewpoint of human resource management and industrial/organisational psychology. With a practical and relevant perspective it enriches critical knowledge and insight in the psychology of talent retention. It offers interpretation of difficult factors facing organisations such as the conceptualisation of talent, the forecasting of talent demand and supply, external and internal factors that influence talent attraction, development and retention, the alignment between talent management and business strategy. Also covered is the implementation of human resource practices and strategies in response to the needs of different organisational contexts and workforce characteristics. The chapter contributions will not only enrich knowledge and insight in the complex phenomenon of talent retention, but also advance new original ways of thinking and researching this critically important area of inquiry. The book is intended for graduate students and researchers as an overview of the topic of talent retention, practitioners will also find it informative.

How to recruit Generation Z. Successful and sustainable recruiting strategies for attracting young potential employees

Author : Fridtjof Storde
Publisher : GRIN Verlag
ISBN 13 : 3956875230
Total Pages : 117 pages
Book Rating : 4.9/5 (568 download)

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Book Synopsis How to recruit Generation Z. Successful and sustainable recruiting strategies for attracting young potential employees by : Fridtjof Storde

Download or read book How to recruit Generation Z. Successful and sustainable recruiting strategies for attracting young potential employees written by Fridtjof Storde and published by GRIN Verlag. This book was released on 2018-09-20 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Germany’s aging population older people are retiring in record numbers while a young generation is entering the workforce. Therefore, companies must adapt to the changing expectations of the new generation in order to stay attractive as employers. Therefore, the interest in employer branding and the need for an optimized recruiting strategy is ever growing. In this publication Fridtjof Storde examines Generation Z. He analyses their characteristics, expectations, and differences regarding the previous Generation Y. How can companies attract young candidates from Generation Z? What are these young people looking for? The author develops suitable strategies of employer branding and recruiting that are specifically designed to attract this new generation. Keywords: - Generation Z; - Generation Y; - Employer Branding; - Recruiting; - Labour Market