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Successful Marketing Strategy For High Tech Firms
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Book Synopsis Successful Marketing Strategy for High-tech Firms by : Eric Viardot
Download or read book Successful Marketing Strategy for High-tech Firms written by Eric Viardot and published by Artech House. This book was released on 2004 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.
Book Synopsis Marketing High Technology by : William H. Davidow
Download or read book Marketing High Technology written by William H. Davidow and published by Simon and Schuster. This book was released on 1986-06-02 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies—and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal. The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign. Davidow clearly spells out sixteen principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true "product." He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over twenty years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena.
Book Synopsis Product Strategy for High Technology Companies by : Michael E. McGrath
Download or read book Product Strategy for High Technology Companies written by Michael E. McGrath and published by McGraw Hill Professional. This book was released on 2000-11-02 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Book Synopsis Marketing of High-technology Products and Innovations by : Jakki J. Mohr
Download or read book Marketing of High-technology Products and Innovations written by Jakki J. Mohr and published by Pearson Prentice Hall. This book was released on 2010 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Book Synopsis Strategies for High-Tech Firms by : P.M. Rao
Download or read book Strategies for High-Tech Firms written by P.M. Rao and published by Routledge. This book was released on 2015-01-28 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
Book Synopsis The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management by : Hossein Bidgoli
Download or read book The Handbook of Technology Management, Supply Chain Management, Marketing and Advertising, and Global Management written by Hossein Bidgoli and published by John Wiley & Sons. This book was released on 2010-01-12 with total page 961 pages. Available in PDF, EPUB and Kindle. Book excerpt: The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. "The Handbook of Technology Management" fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitioners
Book Synopsis What Every Engineer Should Know About Starting a High-Tech Business Venture by : Eric Koester
Download or read book What Every Engineer Should Know About Starting a High-Tech Business Venture written by Eric Koester and published by CRC Press. This book was released on 2009-01-06 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an experienced business lawyer in the technology, scientific and engineering community, this publication is for the engineer with an innovative high-tech idea or concept who needs those crucial business insights and strategies to move that idea forward. It offers key analysis on how to leave a current employer, gain access to technologie
Book Synopsis A High-Tech Business Venture: Start-Up, Growth and Closure by : Haripada Dhar
Download or read book A High-Tech Business Venture: Start-Up, Growth and Closure written by Haripada Dhar and published by Xlibris Corporation. This book was released on 2018-04-06 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: From conception of a novel idea to the production and marketing of kilowatt-range fuel cells (PEM or proton exchange membrane) and related products achieved in the business venture is what this book is about. The urge to start a business came from the momentum generated through suffering of being laid off from a job and going through the changes from job to job for a few years. Finding an innovative idea for the business, establishing the business, getting funding for the development of the business, making and selling products—these are all steps of entrepreneurship. Some people may be a natural entrepreneur, others may learn from the family tradition, and still others may get it from the inner urgings. Establishing a business in the high-technology area, in particular, starting it from scratch requires proper education, training, strong motivation, and personal drive. It requires a tremendous push from various sources to start a business. Another important motivation for having my own business was to give my family a stable environment for living. I suffered a lot during the period I was looking for a job and was moving from one place to another. I moved from Toronto (Canada) to Texas (USA), Texas to Connecticut, and from there to Arizona, then to California, and back to Texas. Such moving around (and the instability it creates) is not favorable for the dependents and, in particular, to children in their formative ages. If they do not have to move, they would be more secure and stable. It took about fifteen years after my PhD education when I was able to start my own business. Coming from a third-world country was another disadvantage for me—for many things I did or could not do.
Book Synopsis Team Development for High-tech Project Managers by : James Williams
Download or read book Team Development for High-tech Project Managers written by James Williams and published by Artech House. This book was released on 2002 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique volume is the first to go beyond the theory of team dynamics and project management to present real world applications. The culmination of years of experience and research, the book describes practical techniques for building successful high performance project teams using actual examples from high tech companies. A concise guide for both new and experienced managers, this valuable resource enables you to: select the right projects for your organization; reduce the time needed for team development and productive operation; learn motivational and retention strategies for technical project personnel; avoid project management pitfalls; and inject quality into current and future projects. The book examines the typical life cycle of team development and the general mechanics of team and project formation in today's project management setting. It scrutinizes both successes and failures in nurturing and developing a team, offering techniques and suggestions on building better teams in thefuture.
Book Synopsis Planning and Design for High-tech Web-based Training by : David E. Stone
Download or read book Planning and Design for High-tech Web-based Training written by David E. Stone and published by Artech House. This book was released on 2002 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation This comprehensive web-based training book is essential reading for both training executives and managers alike. The authors show how to apply the proven framework of traditional design to the unique demands of designing global Web-based training.
Book Synopsis Electrical Product Compliance and Safety Engineering, Volume 2 by : Steli Loznen
Download or read book Electrical Product Compliance and Safety Engineering, Volume 2 written by Steli Loznen and published by Artech House. This book was released on 2021-09-30 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Green Entrepreneur Handbook by : Eric Koester
Download or read book Green Entrepreneur Handbook written by Eric Koester and published by CRC Press. This book was released on 2016-04-19 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a practicing business attorney with startup experience in the environmental and technology sectors, this comprehensive handbook assists entrepreneurs in tackling the wide variety of opportunities to go green. A one-stop resource for entrepreneurs, it helps readers incorporate clean technology, environmental practices, and green business approaches into the work environment. The book discusses how to sell to utilities, explores fundraising outlets for green businesses, covers government incentives, presents key startup tools aimed at green businesses, and addresses challenges of many new businesses, such as raising money and making sales. Additional resources are available on the book's website.
Book Synopsis Systems Reliability and Failure Prevention by : Herbert Hecht
Download or read book Systems Reliability and Failure Prevention written by Herbert Hecht and published by Artech House. This book was released on 2004 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation This timely resource offers engineers and managers a comprehensive, unified treatment of the techniques and practice of systems reliability and failure prevention, without the use of advanced mathematics.
Book Synopsis The Requirements Engineering Handbook by : Ralph Rowland Young
Download or read book The Requirements Engineering Handbook written by Ralph Rowland Young and published by Artech House. This book was released on 2004 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gathering customer requirements is a key activity for developing software that meets the customer's needs. A concise and practical overview of everything a requirement's analyst needs to know about establishing customer requirements, this first-of-its-kind book is the perfect desk guide for systems or software development work. The book enables professionals to identify the real customer requirements for their projects and control changes and additions to these requirements. This unique resource helps practitioners understand the importance of requirements, leverage effective requirements practices, and better utilize resources. The book also explains how to strengthen interpersonal relationships and communications which are major contributors to project effectiveness. Moreover, analysts find clear examples and checklists to help them implement best practices.
Book Synopsis Engineering and Technology Management Tools and Applications by : B. S. Dhillon
Download or read book Engineering and Technology Management Tools and Applications written by B. S. Dhillon and published by Artech House. This book was released on 2002 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Career success for engineers who wish to move up the management ladder, requires more than an understanding of engineering and technological principles OCo it demands a profound understanding of todayOCOs business management issues and principles. In this unique book, the author provides you with a valuable understanding of contemporary management concepts and their applications in a technical organization. You get in-depth coverage of product selection and management, engineering design and product costing, concurrent engineering, value management, configuration management, risk management, reengineering strategies and benefits, managing creativity and innovation, information technology management, and software management. The large number of solved examples highlighted throughout the text underscore the value of this book as an indispensable OC How ToOCO manual, and library reference piece."
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Advancing European Entrepreneurship Research by : Luca Gnan
Download or read book Advancing European Entrepreneurship Research written by Luca Gnan and published by IAP. This book was released on 2014-06-01 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objective with the Strategic Interest Group in Entrepreneurship (SIG Entrepreneurship) of the European Academy of Management (EURAM) is to be the leading research community for engaged entrepreneurship scholars in Europe. The SIG Entrepreneurship aims at promoting research and networking interests for individuals and research groups focused on entrepreneurship and entrepreneurial styles of management. This is done by providing a wide-ranging, engaged and internationally-focused forum to discuss and develop research and practice in the field. We put a distinct focus on the key European feature – ‘context matter’ – why we try in all activities to promote and stimulate what ‘European’ might mean in any given context. It means different things in different contexts – and that is the whole point – and thereby the key strength of the European takes on the matter as we see it. This is our idea of the European perspective on entrepreneurship. The tradition of European scholars on entrepreneurship and SMEs system has been consolidated during the last three decades and an increasingly distinct European school of thought has emerged as a consequence. This development provides a solid base for the future development of the field where Europe and its entrepreneurship scholars will play an increasingly prominent role. With this concern, this book has been managed, gathering the best contributions of our annual meeting re-edited and improved. The central theme is presenting entrepreneurship understood as a working attitude, a mode of thinking, a concrete everyday practice and increasingly an identity marker for ways of being and living within liquid modernity. Entrepreneurship is nowadays a broadly endorsed and accepted signifier for forms of organizing that targets human, organizational and economic renewal and growth.
