Successful Direct Mail

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The Direct Mail Solution

Author : Craig Simpson
Publisher : Entrepreneur Press
ISBN 13 : 1599185180
Total Pages : 250 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis The Direct Mail Solution by : Craig Simpson

Download or read book The Direct Mail Solution written by Craig Simpson and published by Entrepreneur Press. This book was released on 2014-01-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now) Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.

Successful Direct Marketing Methods

Author : Bob Stone
Publisher :
ISBN 13 :
Total Pages : 538 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Successful Direct Marketing Methods by : Bob Stone

Download or read book Successful Direct Marketing Methods written by Bob Stone and published by . This book was released on 1984 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt:

2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets

Author : Denny Hatch
Publisher : McGraw Hill Professional
ISBN 13 : 9780844203492
Total Pages : 374 pages
Book Rating : 4.2/5 (34 download)

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Book Synopsis 2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets by : Denny Hatch

Download or read book 2,239 Tested Secrets for Direct Marketing Success: The Pros Tell You Their Time-Proven Secrets written by Denny Hatch and published by McGraw Hill Professional. This book was released on 1999-02 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite its long and profitable history, no one has assembled a single collection of all the basic secrets (or rules) of direct marketing. Until now. In these pages Denny Hatch and Don Jackson blitz you with the secrets, rules, and wisdom of nearly 200 of the great masters: from Claude Hopkins, David Ogilvy, and Max Sackheim to such modern greats as Jay Abraham, Dick Benson, Malcolm Decker, Bob Doscher, John J. Fleider, Jerry Gould, Bob Hacker, Dick Hodgson, Cecil Hoge, Sr., Bill Jayme, Ted Kikoler, Jim Kobs, Herschell Gordon Lewis, Malcolm McCluskey, Don Nicholas, J. Peterman, Max Ross, Jim Rutz, Emily Soell, Lew Smith, Bob Stone, Joan Throckmorton, and John Yeck.

No B.S. Direct Marketing

Author : Dan S. Kennedy
Publisher : Entrepreneur Press
ISBN 13 : 1613082320
Total Pages : 196 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis No B.S. Direct Marketing by : Dan S. Kennedy

Download or read book No B.S. Direct Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2013-04-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

Revolution in the Mailbox

Author :
Publisher :
ISBN 13 : 9789990214918
Total Pages : pages
Book Rating : 4.2/5 (149 download)

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Book Synopsis Revolution in the Mailbox by :

Download or read book Revolution in the Mailbox written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Successful Direct Mail Campaigns

Author : Matt Heintz
Publisher : Small Business Research Institute
ISBN 13 :
Total Pages : 39 pages
Book Rating : 4./5 ( download)

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Book Synopsis Successful Direct Mail Campaigns by : Matt Heintz

Download or read book Successful Direct Mail Campaigns written by Matt Heintz and published by Small Business Research Institute. This book was released on with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this eBook, we aim to show you the correct workflow to get results. We offer a comprehensive overview on how to build your business with direct mail. You’ll learn how to acquire new customers and grow your business.

How to Write Sales Letters That Sell

Author : Drayton Bird
Publisher : Kogan Page Publishers
ISBN 13 : 9780749438760
Total Pages : 324 pages
Book Rating : 4.4/5 (387 download)

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Book Synopsis How to Write Sales Letters That Sell by : Drayton Bird

Download or read book How to Write Sales Letters That Sell written by Drayton Bird and published by Kogan Page Publishers. This book was released on 2002 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.

Lead Generation For Dummies

Author : Dayna Rothman
Publisher : John Wiley & Sons
ISBN 13 : 1118815890
Total Pages : 384 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Lead Generation For Dummies by : Dayna Rothman

Download or read book Lead Generation For Dummies written by Dayna Rothman and published by John Wiley & Sons. This book was released on 2014-03-07 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to get your message heard above the online noise The buying process is greatly changed. With the Internet, the buyer is in charge. If your product is going to compete, you need to master 21st century lead generation, and this book shows you how. It's packed with effective strategies for inbound and outbound marketing tactics that will generate leads in today's market. You'll learn the basics of lead generation, inbound and outbound marketing, lead nurturing, ways to track ROI, and how to score leads to know when one is "hot". Follow the steps to create your own personalized lead generation plan and learn how to sidestep common pitfalls. Lead generation involves a strategy for generating consumer interest and inquiry into your product as well as a process for nurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs, social media, and SEO as well as outbound marketing strategies such as e-mail, PPC ads, content syndication, direct mail, and events This book explores the basics of lead generation, inbound and outbound marketing, lead nurturing, tracking ROI on campaigns, lead scoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalized lead generation plan Lead Generation For Dummies is the extra edge you need to compete in today's technologically enhanced marketplace.

How to Make Real Money Selling Books

Author : Brian Jud
Publisher :
ISBN 13 : 9780757002137
Total Pages : 0 pages
Book Rating : 4.0/5 (21 download)

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Book Synopsis How to Make Real Money Selling Books by : Brian Jud

Download or read book How to Make Real Money Selling Books written by Brian Jud and published by . This book was released on 2008-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The worldwide book market generates almost $90 billion annually, and more than half of those sales are made in non-bookstore outlets such as discount stores, airport shops, gift stores, supermarkets, and warehouse clubs. How to Make Real Money Selling Books provides a proven strategy for selling books to these enterprises. You will learn about developing a product strategy, conducting test marketing, contacting prospective buyers, promoting your product, selling to niche markets, and much, much more.

The Ultimate Postcard Marketing Success Manual

Author : Joy Gendusa
Publisher : Postcard Success Manual
ISBN 13 : 0979963206
Total Pages : 248 pages
Book Rating : 4.9/5 (799 download)

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Book Synopsis The Ultimate Postcard Marketing Success Manual by : Joy Gendusa

Download or read book The Ultimate Postcard Marketing Success Manual written by Joy Gendusa and published by Postcard Success Manual. This book was released on 2011-11-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a business owner, entrepreneur, or marketing manager, and you want to learn how to build a leak-proof marketing machine that hums along with minimal maintenance and optimal results... you really should read this book. Postcard Marketing In An Online World was the trusted guidebook of up-and-coming direct mail marketers when it was released, because the author, Joy Gendusa, was the entrepreneur that brought postcard marketing to the masses by cutting out the middle men (ad agencies), and making it affordable for businesses of all sizes. Now in it s third printing, Postcard Marketing In An Online World has evolved into so much more. With the rise of internet marketing technology, Joy took the time to test how these new technologies worked best with traditional mediums like direct mail. The result is a proven method for integrating direct mail with the latest technological marketing advances, and getting the absolute best results. In this book, you ll learn: How to build an effective direct mail postcard campaign that produces consistent returns How to integrate your postcard campaign with other mediums like email and online marketing The only 4 reasons why a prospect will say NO , and how to overcome them How to buy and manage direct mail marketing lists How to grow your email list Why postcard marketing is so effective (and sometimes misunderstood) How postcards worked for other business owners just like you with full case studies and postcard designs On your search to gain marketing knowledge, Postcard Marketing In An Online World is a book you do not want to miss. Joy is the Founder and CEO of PostcardMania, the leader in postcard marketing innovation, and she has tested and tracked all the strategies in this book with her own business. That s how she knows they work! Buy this book and get the insider knowledge you need to succeed with your marketing!

Business to Business Direct Marketing

Author : Robert W. Bly
Publisher : McGraw Hill Professional
ISBN 13 : 9780844232430
Total Pages : 424 pages
Book Rating : 4.2/5 (324 download)

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Book Synopsis Business to Business Direct Marketing by : Robert W. Bly

Download or read book Business to Business Direct Marketing written by Robert W. Bly and published by McGraw Hill Professional. This book was released on 1998 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of business-to-business direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.

Magnetic Marketing

Author : Dan S. Kennedy
Publisher : Forbesbooks
ISBN 13 : 9781946633743
Total Pages : 0 pages
Book Rating : 4.6/5 (337 download)

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Book Synopsis Magnetic Marketing by : Dan S. Kennedy

Download or read book Magnetic Marketing written by Dan S. Kennedy and published by Forbesbooks. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: MAGNETIC MARKETING(R) is a radical, dramatically different sea-change in the way new customers, clients, patients or prospects are attracted and in the way products, services, businesses and practices are advertised. It is a "change movement" that has established itself in over 136 different niches, business categories, industries and professions, but is still also a "best kept secret"--its practitioners are in a "secret society." It--and only it--offers real protection from commoditization, Amazon-ization, price and profit destruction. It is soundly based on well-proven strategies dating from the turn of the century to the present. No academic theories, no vague "ideas", no fads. No BS! The makings of a system for your business's sustainability and growth you can rely on. It is introduced to you in this important and timely book. You have made a wise decision obtaining it. Bolt the door, put away the device and dig in! magneticmarketing.com

Secrets of Successful Direct Mail

Author : Richard V. Benson
Publisher : N T C Business Books
ISBN 13 : 9780844232942
Total Pages : 208 pages
Book Rating : 4.2/5 (329 download)

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Book Synopsis Secrets of Successful Direct Mail by : Richard V. Benson

Download or read book Secrets of Successful Direct Mail written by Richard V. Benson and published by N T C Business Books. This book was released on 1990-09-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book leads off with 31 rules of thumb, rules that I believe to prevail generally in all mail. Various aspects of selling by direct mail are then detailed.

Successful Direct Marketing in a Week: Teach Yourself eBook ePub

Author : Partick Forsyth
Publisher : Teach Yourself
ISBN 13 : 1473601967
Total Pages : 111 pages
Book Rating : 4.4/5 (736 download)

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Book Synopsis Successful Direct Marketing in a Week: Teach Yourself eBook ePub by : Partick Forsyth

Download or read book Successful Direct Marketing in a Week: Teach Yourself eBook ePub written by Partick Forsyth and published by Teach Yourself. This book was released on 2014-06-27 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns Saturday: Integration and follow-up

Being Direct

Author : Lester Wunderman
Publisher :
ISBN 13 : 9781558508347
Total Pages : 0 pages
Book Rating : 4.5/5 (83 download)

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Book Synopsis Being Direct by : Lester Wunderman

Download or read book Being Direct written by Lester Wunderman and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business owner today lo oking for advertising stratgies that work. '

Ultimate Guide to Facebook Advertising

Author : Perry Marshall
Publisher : Ultimate Series
ISBN 13 : 9781599186115
Total Pages : 268 pages
Book Rating : 4.1/5 (861 download)

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Book Synopsis Ultimate Guide to Facebook Advertising by : Perry Marshall

Download or read book Ultimate Guide to Facebook Advertising written by Perry Marshall and published by Ultimate Series. This book was released on 2017 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, only 5% of the 50 million active businesses on Facebook are tapping into the targeting capabilities and gold mine opportunity of their advertising programs. With more than 1.7 billion active users and growing, Perry Marshall, joined by co-authors Thomas Meloche and Keith Krance, walk entrepreneurs and businesses through the latest changes and enhancements to help them pinpoint their ideal audience, and ultimately gain a ten-fold return on their investment.

Launching Successful Ventures

Author : Michael W. Fountain
Publisher : SAGE Publications
ISBN 13 : 1506358918
Total Pages : 276 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Launching Successful Ventures by : Michael W. Fountain

Download or read book Launching Successful Ventures written by Michael W. Fountain and published by SAGE Publications. This book was released on 2018-10-24 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Finally a textbook about entrepreneurship written by those who have actually done it rather than just studied it." –W. Don Stull, Texas Tech University The majority of new businesses don’t survive their first year. Launching Successful Ventures teaches students the nuts and bolts of creating new ventures while helping them avoid the common pitfalls that often lead to failure. Entrepreneurial exercises, case studies, step-by-step guidelines, and in-depth coverage of important financial topics such as managing cash flow, equity capital, and debt and investment capital are designed to help students build sustainable, lucrative ventures. Authored by successful serial entrepreneurs and award-winning researchers Michael Fountain and Tom Zimmerer, this new text provides a concise, practical guide for students seeking to develop high-growth ventures.