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Author : Weld Coxe
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4.3/5 (91 download)
Download or read book Success Strategies for Design Professionals written by Weld Coxe and published by McGraw-Hill Companies. This book was released on 1987 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patrick MacLeamy
Publisher : John Wiley & Sons
ISBN 13 : 1119685451
Total Pages : 288 pages
Book Rating : 4.1/5 (196 download)
Download or read book Designing a World-Class Architecture Firm written by Patrick MacLeamy and published by John Wiley & Sons. This book was released on 2020-03-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers architects and creative services professionals exclusive insights and strategies for success from the former CEO of HOK. Designing a World Class Architecture Firm: The People, Stories and Strategies Behind HOK tells the history of one of the largest design firms in the world and draws lessons from it that can help other architects, interior designers, urban planners and creative services professionals grow bigger or better. Former HOK CEO Patrick MacLeamy shares the revolutionary strategies HOK’s founders deployed to create a brand-new type of architecture firm. He pulls no punches, revealing the triple crisis that almost bankrupted HOK and describes how any firm can survive and thrive. Designing a World Class Architecture Firm tells the inside story of many of HOK’s most iconic buildings, including the National Air and Space Museum, Moscone Convention Center, Oriole Park at Camden Yards, the Houston Galleria and the reimagined LaGuardia Airport. Each chapter conveys lessons learned from HOK’s successes —and failures— including: The importance of diversifying to depression-and-recession-proof your firm The benefit of organizing your firm around specialized leaders and project types The difference between leading and managing your people The value of simple financial metrics to ensure your firm’s health and profitability The “run toward trouble” strategy which prevents problems from ballooning MacLeamy delivers his advice via inspirational stories such as how HOK survived when its home office in St. Louis went up in flames and humorous stories, like the time an HOK executive was mistaken for royalty on a trip to Saudi Arabia. In this tell-all guide, the driven architecture or design professional will find the tools needed to evolve or grow any firm.
Author : Hartmut Esslinger
Publisher : John Wiley & Sons
ISBN 13 : 0470500417
Total Pages : 195 pages
Book Rating : 4.4/5 (75 download)
Download or read book A Fine Line written by Hartmut Esslinger and published by John Wiley & Sons. This book was released on 2009-05-27 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, Hartmut Esslinger, internationally acclaimed designer and founder of frog design, inc., reveals the secrets to better business through better design. Having spent forty years helping build the world’s most recognizable brands, Esslinger shows how business leaders and designers can join forces to build creative strategies that will ensure a more profitable and sustainable future. A Fine Line shares the amazing story of Esslinger’s transformation from industrial design wunderkind to a global innovation powerhouse, while detailing the very real challenges facing businesses in the new global economy. Offering companies far more than a temporary innovation booster, Esslinger shows how he and frog build creative design into the framework of an organization’s competitive strategy, the same approach that has worked so well for leading edge companies such as Sony, Louis Vuitton, Lufthansa, Disney, Hewlett-Packard, SAP, Microsoft, and Apple. Offering a step-by-step overview of the innovation process—from targeting goals to shepherding new products and services to the marketplace—Esslinger reveals how to arrive at a design that reflects an intensely human experience and will connect strongly with consumers. With Esslinger’s unique perspective, rich stories, and global mindset, A Fine Line explores business solutions that are environmentally sustainable and contribute to the future of a thriving and lasting global economy. The blending of design and business intelligence holds the key for shaping a sustainable competitive advantage in the rapidly evolving creative economy. A Fine Line equips business leaders with the necessary tools to thrive in tomorrow’s world.
Author : Morris A. Nunes
Publisher : Routledge
ISBN 13 : 1317560566
Total Pages : 192 pages
Book Rating : 4.3/5 (175 download)
Download or read book Designing Profits written by Morris A. Nunes and published by Routledge. This book was released on 2015-12-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A successful design practice requires principals and staff who are creative, technically proficient, and financially savvy. Designing Profits focuses on the last component—the one that is so elusive for many architects, engineers, and construction professionals—the business aspects of practice. Not an ordinary book on practice issues or finance, Designing Profits explains the application of design thinking to guide wise business decisions. It is indeed possible to be as creative in establishing and operating a practice as in designing and constructing a building. The book offers comprehensive guidance and objective tools for design professionals to reap financial rewards from their practices, and to discover innovative strategies to become entrepreneurial and implement creative practice models. An extended case study is woven throughout the book. Witness the trials and tribulations of Michelangelo & Brunelleschi Architects as they engage problematic clients, tight project budgets and schedules, low fees and insufficient profits, marketing issues, quirky staff, technology upgrades, and growth, among other difficult challenges. This mythical firm, a composite of several real-life practices, navigates through these various dilemmas, providing readers with insights into superior financial management and a reimagined services portfolio.
Author : Bill Burnett
Publisher : Knopf
ISBN 13 : 110187533X
Total Pages : 274 pages
Book Rating : 4.1/5 (18 download)
Download or read book Designing Your Life written by Bill Burnett and published by Knopf. This book was released on 2016-09-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BEST SELLER • At last, a book that shows you how to build—design—a life you can thrive in, at any age or stage • “Life has questions. They have answers.” —The New York Times Designers create worlds and solve problems using design thinking. Look around your office or home—at the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve. In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.
Author : Elizabeth Rosenzweig
Publisher : Morgan Kaufmann
ISBN 13 : 0128010614
Total Pages : 371 pages
Book Rating : 4.1/5 (28 download)
Download or read book Successful User Experience: Strategies and Roadmaps written by Elizabeth Rosenzweig and published by Morgan Kaufmann. This book was released on 2015-08-03 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful User Experience: Strategy and Roadmaps provides you with a hands-on guide for pulling all of the User Experience (UX) pieces together to create a strategy that includes tactics, tools, and methodologies. Leveraging material honed in user experience courses and over 25 years in the field, the author explains the value of strategic models to refine goals against available data and resources. You will learn how to think about UX from a high level, design the UX while setting goals for a product or project, and how to turn that into concrete actionable steps. After reading this book, you’ll understand: How to bring high-level planning into concrete actionable steps How Design Thinking relates to creating a good UX How to set UX Goals for a product or project How to decide which tool or methodology to use at what point in product lifecycle This book takes UX acceptance as a point of departure, and builds on it with actionable steps and case studies to develop a complete strategy, from the big picture of product design, development and commercialization, to how UX can help create stronger products. This is a must-have book for your complete UX library. Uses strategic models that focus product design and development Teaches how to decipher what tool or methodology is right for a given moment, project, or a specific team Presents tactics on how to understand how to connect the dots between tools, data, and design Provides actionable steps and case studies that help users develop a complete strategy, from the big picture of product design, development, and commercialization, to how UX can help create stronger products Case studies in each chapter to aid learning
Author : Kasia M Derbiszewska
Publisher : Cast, Incorporated
ISBN 13 : 9781930583740
Total Pages : 122 pages
Book Rating : 4.5/5 (837 download)
Download or read book Supercharge Your Professional Learning written by Kasia M Derbiszewska and published by Cast, Incorporated. This book was released on 2020-02-13 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional learning initiatives in schools come and go, and the constant cycling through programs can resemble fad diets--hype and hope followed by crash and burnout. In this timely book, professional learning providers Kasia M. Derbiszewska and T. Nicole Tucker-Smith share concrete strategies that will help you design professional development sessions that are compelling, convincing, and sustainable using the framework of Universal Design for Learning. Learn to recognize and reduce common barriers to effective PD. In each chapter, the authors clearly address the Purpose, Preparation, Implementation, and Benefits to Learning for each aspect of professional learning, as well as UDL Tidbits that help ensure the health and longevity of the initiative. If you are ready to take the leap toward creating healthy and sustainable professional learning, jump into the chapter that is most relevant to your needs. Get ready to consider the whole adult learner and apply practical strategies for cultivating and maintaining healthy, vibrant professional development that has a track record of success.
Author : Peter Zec
Publisher :
ISBN 13 : 9783929227437
Total Pages : 119 pages
Book Rating : 4.2/5 (274 download)
Download or read book Designing Success written by Peter Zec and published by . This book was released on 1999 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeanne W. Ross
Publisher : MIT Press
ISBN 13 : 0262542765
Total Pages : 205 pages
Book Rating : 4.2/5 (625 download)
Download or read book Designed for Digital written by Jeanne W. Ross and published by MIT Press. This book was released on 2021-09-21 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of Forbes's Top Ten Technology Books of the Year How to redesign ‘big, old’ companies for digital success—featuring a survey of 300+ business leaders and 30+ global organizations, including Amazon, Uber, LEGO, Toyota North America, Philips, and USAA. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success through 5 key building blocks: • Shared Customer Insights • Operational Backbone • Digital Platform • Accountability Framework • External Developer Platform In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on 5 years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape.
Author : Shan Preddy
Publisher : Routledge
ISBN 13 : 1351929984
Total Pages : 466 pages
Book Rating : 4.3/5 (519 download)
Download or read book How to Run a Successful Design Business written by Shan Preddy and published by Routledge. This book was released on 2017-05-15 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: The design sector has expanded rapidly in recent years, and now covers a wide range of specialist disciplines from branding and communications to product, commercial interiors and digital. Yet design firms often lack long-term vision, strategies and plans, and research from the Design Council shows that far too many suffer from poor profitability. Shan Preddy believes that the more a design firm knows about business, the more successful it will be, both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields - advisors, practitioners, clients and representatives from design organisations - to provide you with information, suggestions, guidelines and thought-provoking opinions. Whether you're experienced or just starting out, How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.
Author : Patrick van der Pijl
Publisher : John Wiley & Sons
ISBN 13 : 1119272114
Total Pages : 277 pages
Book Rating : 4.1/5 (192 download)
Download or read book Design a Better Business written by Patrick van der Pijl and published by John Wiley & Sons. This book was released on 2016-09-21 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book stitches together a complete design journey from beginning to end in a way that you’ve likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over 20 total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. This book also features over 50 case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.
Author : William Ramroth
Publisher : Kaplan Publishing
ISBN 13 : 9781419528125
Total Pages : 0 pages
Book Rating : 4.5/5 (281 download)
Download or read book Project Management for Design Professionals written by William Ramroth and published by Kaplan Publishing. This book was released on 2006-09-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fast-paced, big-stakes design industry, schedules are accelerated and client expectations are high. Literally, time is money and the responsibility for project success or failure rests squarely on the shoulders of one individual: the project manager. Since design professionals rarely receive formal training on project management, the complex discipline can be a sink or swim proposition. For the first time, veteran architect William G. Ramroth, Jr., taps the resources of his 30-plus years of project management experience to offer practical advice, instructions, and techniques to help you think strategically, plan carefully, and troubleshoot problems. Project Management for Design Professionals is written for architects, designers, landscape architects, urban planners, interior designers, engineers and others looking to plan and complete multidisciplinary projects successfully.
Author : Peter Piven
Publisher : John Wiley & Sons
ISBN 13 : 0471456551
Total Pages : 249 pages
Book Rating : 4.4/5 (714 download)
Download or read book Architect's Essentials of Starting, Assessing and Transitioning a Design Firm written by Peter Piven and published by John Wiley & Sons. This book was released on 2003-11-20 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by two leading experts in the field this essential volume offers a step-by-step guide to understanding and evaluating the goals, risks and the rewards of starting a firm. Covers the basics of firm organisation, personnel requirements, legal considerations, fee setting, marketing issues and the essentials of strategic and business plans Addresses how to get started including how to create your first business plan, evaluate initial needs and costs, create a budget and a produce a list of action items to get started This volume is practical, applied, concise, portable, affordable and user-friendly
Author : Jean R. Valence
Publisher : John Wiley & Sons
ISBN 13 : 047146452X
Total Pages : 272 pages
Book Rating : 4.4/5 (714 download)
Download or read book Architect's Essentials of Professional Development written by Jean R. Valence and published by John Wiley & Sons. This book was released on 2003-08-19 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The architect's interest in continuing education has increased as a result of the national trend of state initiatives requiring continuing education for architect registration Architect's Essentials of Professional Development assists registered architects and architecture firms in designing their own professional development programme in the context of professional practice l Information on this subject is in high demand l Covers strategic planning, programme design and assessment while taking into consideration the culture of different design firms l Assessment worksheets and questionnaires allow readers to personalise their books while discovering and implementing their own professional development goals and strategies l Practical, applied, concise, affordable and user-friendly
Author : Jane D. Martin
Publisher : John Wiley & Sons
ISBN 13 : 9780471118718
Total Pages : 272 pages
Book Rating : 4.1/5 (187 download)
Download or read book Marketing Basics for Designers written by Jane D. Martin and published by John Wiley & Sons. This book was released on 1995-10-11 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business essentials and marketing strategies to help your firmsurvive and thrive . . . As a design professional running your own small firm, you expect towear many hats--designer, office manager, project manager--all in aday's work. But strategic marketer? No one prepared you for that!Marketing Basics for Designers is a long overdue resource fordesigners who need to become expert marketers fast. It providessolid practical advice on how to market your services, build yourclient base, and keep your customers coming back for more. You'll learn how to establish your design niche and develop yourown marketing plan to reach potential clients. You'll findtechniques for networking and using your contacts with otherprofessionals. And you'll find inside tips from 30 leadingdesigners who have had to develop their own marketing methods tosurvive. Positively packed with all the details you need, MarketingBasics for Designers helps you ensure your firm's future successand shows you how to: * Increase your firm's visibility within your community * Use past successes to generate future business * Perform beyond your clients' expectations * Utilize a show home to market your talents * Establish competitive and appropriate prices * Work successfully with other professionals * And much more If you are recently out on your own, planning to start your ownpractice, or already managing your own small firm, this is one ofthe most important books you will ever add to your professionallibrary. Marketing Basics for Designers What makes running a small design practice so much more challengingthan working for one of the big firms? You have to attract your ownclients and keep them, you're working with limited resources andpersonnel, and once you finally pull yourself away from yourdrawing board to concentrate on marketing your services, where doyou begin? You can't just sit there wondering why you didn't learnmore about marketing in design school. Here's a book to help you out. With a clear, no-nonsense approach,Jane D. Martin and Nancy Knoohuizen address the full range ofmarketing problems and solutions from the unique perspective of thesmall design firm. They understand that you often find yourselfshort of the time, money, and know-how it takes to advertise yourservices effectively. Drawing on their own experience as well asinterviews with more than 30 successful designers, Martin andKnoohuizen show you how to overcome these limitations and developan effective marketing campaign. This incomparable guide will help you put together your marketingcampaign, map out your strategy, and attract the attention ofpotential clients. Not everyone is a born salesperson, but Martinand Knoohuizen let you in on trade secrets that really work andoffer suggestions that will help you feel more comfortablemarketing yourself. You'll learn to build relationships byeffective use of referrals and word of mouth. You'll master thesubtleties of clinching the deal and discover how to keep yournewfound clients coming back for more. You'll also receive sound advice from those who have been therebefore you. Charles Gandy, B. J. Peterson, Mark Hampton, and CherylP. Duvall are among the illustrious designers who share theirwisdom, tips, and recommendations. You'll find out how these majordesigners have coped with many of the same problems you face now,and you'll learn from their mistakes as well as theirtriumphs. Whether you're just starting out in the design business, yearningto break free and become your own boss, or trying to create growthin an established firm, Marketing Basics for Designers helps youdevelop a successful marketing strategy based on your own needs,capabilities, and expectations.
Author : David Sherwin
Publisher : Simon and Schuster
ISBN 13 : 1440329796
Total Pages : 428 pages
Book Rating : 4.4/5 (43 download)
Download or read book Success By Design written by David Sherwin and published by Simon and Schuster. This book was released on 2012-11-06 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to make your design business a success? Start here. Fellow Designer, In your career you may have been like me: Trying to keep projects on the rails and clients happy. Digging through blogs for useful advice. Wondering if there was a better way to handle all of the demands of being a design professional and running a creative business. The wisdom contained in Success By Design: The Essential Business Reference for Designers will help you become a stronger businessperson and better plan your career path as a design leader. This book was born from in-depth interviews with a slew of successful designers, studio directors, project managers, and client service professionals across a wide range of creative industries. It contains the business secrets I needed the most when I started as a designer sixteen years ago. --David
Author : Sharon E. Jones
Publisher :
ISBN 13 : 9780999879207
Total Pages : 222 pages
Book Rating : 4.8/5 (792 download)
Download or read book Mastering the Game written by Sharon E. Jones and published by . This book was released on 2018-05 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: There's nothing more frustrating than playing a game without knowing all the rules. Lawyer and diversity consultant Sharon E. Jones can attest to this in her professional life. As a woman of color, she has spent her entire career navigating the conscious and unconscious biases of her supervisors and peers. Jones demystifies ten unwritten "rules of the game" and provides strategies to help women and other diverse professionals succeed. Jones discusses¿the current trends in diversity in the workplace,¿the importance of visualizing your goals before you even begin,¿the value emotional tenacity will have as you encounter challenging situations,¿the need to identify the metrics for success,¿the difference good sponsorship can make for your career,¿the ways your professional appearance alters others' opinions of you,¿the importance of self-promoting and advertising your strengths, and¿more rules and techniques to help you build your vision of personal and professional success.Jones has discovered that these lessons can apply to every type of organization and industry. She understands that women and people of color need to work twice as hard just to get rewarded, and she wants to help you overcome the challenges you may face in your workplace.
