Success Hidden In Your Dna

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The Four

Author : Scott Galloway
Publisher : Penguin
ISBN 13 : 0735213666
Total Pages : 320 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Four by : Scott Galloway

Download or read book The Four written by Scott Galloway and published by Penguin. This book was released on 2017-10-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

The Secret of Our Success

Author : Joseph Henrich
Publisher : Princeton University Press
ISBN 13 : 0691178437
Total Pages : 464 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis The Secret of Our Success by : Joseph Henrich

Download or read book The Secret of Our Success written by Joseph Henrich and published by Princeton University Press. This book was released on 2017-10-17 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: How our collective intelligence has helped us to evolve and prosper Humans are a puzzling species. On the one hand, we struggle to survive on our own in the wild, often failing to overcome even basic challenges, like obtaining food, building shelters, or avoiding predators. On the other hand, human groups have produced ingenious technologies, sophisticated languages, and complex institutions that have permitted us to successfully expand into a vast range of diverse environments. What has enabled us to dominate the globe, more than any other species, while remaining virtually helpless as lone individuals? This book shows that the secret of our success lies not in our innate intelligence, but in our collective brains—on the ability of human groups to socially interconnect and learn from one another over generations. Drawing insights from lost European explorers, clever chimpanzees, mobile hunter-gatherers, neuroscientific findings, ancient bones, and the human genome, Joseph Henrich demonstrates how our collective brains have propelled our species' genetic evolution and shaped our biology. Our early capacities for learning from others produced many cultural innovations, such as fire, cooking, water containers, plant knowledge, and projectile weapons, which in turn drove the expansion of our brains and altered our physiology, anatomy, and psychology in crucial ways. Later on, some collective brains generated and recombined powerful concepts, such as the lever, wheel, screw, and writing, while also creating the institutions that continue to alter our motivations and perceptions. Henrich shows how our genetics and biology are inextricably interwoven with cultural evolution, and how culture-gene interactions launched our species on an extraordinary evolutionary trajectory. Tracking clues from our ancient past to the present, The Secret of Our Success explores how the evolution of both our cultural and social natures produce a collective intelligence that explains both our species' immense success and the origins of human uniqueness.

DNA

Author : James D. Watson
Publisher : Knopf
ISBN 13 : 0307521486
Total Pages : 464 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis DNA by : James D. Watson

Download or read book DNA written by James D. Watson and published by Knopf. This book was released on 2009-01-21 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fifty years ago, James D. Watson, then just twentyfour, helped launch the greatest ongoing scientific quest of our time. Now, with unique authority and sweeping vision, he gives us the first full account of the genetic revolution—from Mendel’s garden to the double helix to the sequencing of the human genome and beyond. Watson’s lively, panoramic narrative begins with the fanciful speculations of the ancients as to why “like begets like” before skipping ahead to 1866, when an Austrian monk named Gregor Mendel first deduced the basic laws of inheritance. But genetics as we recognize it today—with its capacity, both thrilling and sobering, to manipulate the very essence of living things—came into being only with the rise of molecular investigations culminating in the breakthrough discovery of the structure of DNA, for which Watson shared a Nobel prize in 1962. In the DNA molecule’s graceful curves was the key to a whole new science. Having shown that the secret of life is chemical, modern genetics has set mankind off on a journey unimaginable just a few decades ago. Watson provides the general reader with clear explanations of molecular processes and emerging technologies. He shows us how DNA continues to alter our understanding of human origins, and of our identities as groups and as individuals. And with the insight of one who has remained close to every advance in research since the double helix, he reveals how genetics has unleashed a wealth of possibilities to alter the human condition—from genetically modified foods to genetically modified babies—and transformed itself from a domain of pure research into one of big business as well. It is a sometimes topsy-turvy world full of great minds and great egos, driven by ambitions to improve the human condition as well as to improve investment portfolios, a world vividly captured in these pages. Facing a future of choices and social and ethical implications of which we dare not remain uninformed, we could have no better guide than James Watson, who leads us with the same bravura storytelling that made The Double Helix one of the most successful books on science ever published. Infused with a scientist’s awe at nature’s marvels and a humanist’s profound sympathies, DNA is destined to become the classic telling of the defining scientific saga of our age.

The Genetic Lottery

Author : Kathryn Paige Harden
Publisher : Princeton University Press
ISBN 13 : 0691242100
Total Pages : 320 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis The Genetic Lottery by : Kathryn Paige Harden

Download or read book The Genetic Lottery written by Kathryn Paige Harden and published by Princeton University Press. This book was released on 2022-10-11 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative and timely case for how the science of genetics can help create a more just and equal society In recent years, scientists like Kathryn Paige Harden have shown that DNA makes us different, in our personalities and in our health—and in ways that matter for educational and economic success in our current society. In The Genetic Lottery, Harden introduces readers to the latest genetic science, dismantling dangerous ideas about racial superiority and challenging us to grapple with what equality really means in a world where people are born different. Weaving together personal stories with scientific evidence, Harden shows why our refusal to recognize the power of DNA perpetuates the myth of meritocracy, and argues that we must acknowledge the role of genetic luck if we are ever to create a fair society. Reclaiming genetic science from the legacy of eugenics, this groundbreaking book offers a bold new vision of society where everyone thrives, regardless of how one fares in the genetic lottery.

Think Yourself Successful

Author : Nathalie Plamondon-Thomas
Publisher :
ISBN 13 : 9781988925011
Total Pages : pages
Book Rating : 4.9/5 (25 download)

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Book Synopsis Think Yourself Successful by : Nathalie Plamondon-Thomas

Download or read book Think Yourself Successful written by Nathalie Plamondon-Thomas and published by . This book was released on 2017-08-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know that your personality is not set in stone and that you can easily become whatever you want to be? Do any of the following thoughts apply to you? - You feel deflated, and sometimes lose your motivation and confidence - You sometimes feel like an impostor or a fraud - You feel ashamed, frustrated and wonder what's wrong with you - You keep your dreams on the back burner; you procrastinate and put off what's important to you to make room for what's important for others - You have been successful but you have lost your mojo, you wonder how to get it back In this book, you will learn the components of success and how to define exactly what it means for you. You will discover why your previous attempts to succeed may have resulted in self-sabotage, how it happens to us and ways to avoid it moving forward. The three co-authors of this book, Nathalie Plamondon-Thomas, Maureen (Mo) Hagan and Tasha Hughes, believe that every person already has everything they need to succeed. It is in your DNA. Somewhere inside, you know exactly what to do in order to be your best. Everybody is extraordinary and unique. Everyone can achieve the life that they desire. The know-how is all within you, waiting to be discovered. In this book, you will learn about the D.N.A. System that Nathalie created working with her clients as a Life Coach and Executive Coach, combined with the experience and know-how of co-authors Maureen Hagan, Global Health and Wellness Expert, and Tasha Hughes, Women's Empowerment Coach. You will discover how to reprogram your brain to succeed - and how to stay on the right track for good. The D.N.A. System stands for: Desire - New You - Actualize. You will come away from this book with a new understanding of the internal journey of Defining - Undefining - Redefining. You will have a powerful ability to change your state: to shift from doing successful to being successful.

Happiness Genes

Author : James D. Baird
Publisher :
ISBN 13 : 9781606131053
Total Pages : 288 pages
Book Rating : 4.1/5 (31 download)

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Book Synopsis Happiness Genes by : James D. Baird

Download or read book Happiness Genes written by James D. Baird and published by . This book was released on 2010 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Aspire!

Author : Frank McKinney
Publisher :
ISBN 13 : 9781736237601
Total Pages : 366 pages
Book Rating : 4.2/5 (376 download)

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Book Synopsis Aspire! by : Frank McKinney

Download or read book Aspire! written by Frank McKinney and published by . This book was released on 2021-11-11 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can you create your own reality and alter your DNA? Real estate artist, bestselling author, philanthro-capitalist, and modern Renaissance man Frank McKinney has done just that.

The DNA of Success: Know What You Want to Get What You Want

Author : Jack M. Zufelt
Publisher : Stranger Journalism
ISBN 13 : 0060006587
Total Pages : 210 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis The DNA of Success: Know What You Want to Get What You Want by : Jack M. Zufelt

Download or read book The DNA of Success: Know What You Want to Get What You Want written by Jack M. Zufelt and published by Stranger Journalism. This book was released on 2002 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you set goals for yourself only to find they go unmet?Do you recite daily affirmations that never become realized?Do you ever listen to motivational speakers but find you quickly lose your enthusiasm? How many times have you set out to achieve your goals only to find yourself falling short of the mark? Over the years, we've been inundated by methods of achieving success -- goal setting, daily affirmations, self-help gurus, and subliminal messaging. But these standard techniques have failed us time and time again. So what does work and how do we go about living the life we've always dreamed of having? Is it even possible? Not only is it possible, with The DNA of Success, it's inevitable. Success is not something "out there" -- it's an inside job. We all possess what it takes to achieve our greatest desires. But first, to find the motivation and direction our lives lack, we need to pinpoint our Core Desires -- those things in life for which we have an intense, unwavering, and deeply felt need. Whether you want to earn more money, establish deeper relationships, boost your self-confidence, or deepen your spirituality, you must first identify your Core Desire -- that intense want that drives you from within. Do you know what you desire most in your heart?Do you have a sense of what it will take to realize those desires?Are you willing to do whatever it takes? Jack Zufelt, a top professional speaker and highly acclaimed trainer, knows that all success is a result of the power within us. As The DNA of Success explains, Core Desires are the trigger mechanisms that unleash the Conquering Force. Your Conquering Force is your innate ability to act effectively in a pursuit of your Core Desires. Once you tap into your Conquering Force, you will overcome all obstacles and resistance in your way to achieve amazing results -- every time. Don't waste your valuable time and energy writing goals, visualizing your success, or repeating mantras -- The DNA of Success smashes the myths of achievement and teaches you to find the cause of success within yourself. Through case histories, business examples, real-life stories, testimonials, success tips, and proven advice, Zufelt reveals the new, in-depth psychology and personal habits that have won him the respect of his colleagues and the praise of the many thousands he has inspired.

The Innovator's DNA

Author : Jeff Dyer
Publisher : Harvard Business Press
ISBN 13 : 142214271X
Total Pages : 272 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Innovator's DNA by : Jeff Dyer

Download or read book The Innovator's DNA written by Jeff Dyer and published by Harvard Business Press. This book was released on 2011-07-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation. In The Innovator’s DNA, authors Jeffrey Dyer, Hal Gregersen, and bestselling author Clayton Christensen (The Innovator’s Dilemma, The Innovator’s Solution, How Will You Measure Your Life?) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact. By identifying behaviors of the world’s best innovators—from leaders at Amazon and Apple to those at Google, Skype, and Virgin Group—the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: Associating, Questioning, Observing, Networking, and Experimenting. Once you master these competencies (the authors provide a self-assessment for rating your own innovator’s DNA), the authors explain how to generate ideas, collaborate to implement them, and build innovation skills throughout the organization to result in a competitive edge. This innovation advantage will translate into a premium in your company’s stock price—an innovation premium—which is possible only by building the code for innovation right into your organization’s people, processes, and guiding philosophies. Practical and provocative, The Innovator’s DNA is an essential resource for individuals and teams who want to strengthen their innovative prowess.

Fierce Loyalty

Author : Sarah Robinson
Publisher :
ISBN 13 : 9780988245808
Total Pages : 96 pages
Book Rating : 4.2/5 (458 download)

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Book Synopsis Fierce Loyalty by : Sarah Robinson

Download or read book Fierce Loyalty written by Sarah Robinson and published by . This book was released on 2012-09 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, put-it-to-work-now guide for understanding, building and fostering a Fiercely Loyal community of clients, customers and raving fans. Building and sustaining a fiercely loyal community of clients, customers and raving fans is critical for success in today's turbulent marketplace. Organizations, both corporate and non-profit, that are thriving have discovered a secret - the underlying DNA shared by all wildly successful communities. Fierce Loyalty unlocks this secret DNA and lays out a clear model that any organization of any size can follow. Business strategist Sarah Robinson helps you break down the process and gives you clear, specific steps for creating and maintaining a fiercely loyal, wildly successful community and put it squarely in the center of your business plan. Drawing on her own extensive experience as well as her research into the inner working of some of the most successful communities around, Sarah de-mystifies the process and gives you exactly what you need to make Fierce Loyal happen in your organization.

Finding Family

Author : Richard Hill
Publisher : Abrams
ISBN 13 : 1945547596
Total Pages : 247 pages
Book Rating : 4.9/5 (455 download)

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Book Synopsis Finding Family by : Richard Hill

Download or read book Finding Family written by Richard Hill and published by Abrams. This book was released on 2017-09-29 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finding Family: My Search for Roots and the Secrets in My DNA is the highly suspenseful account of an adoptee trying to reclaim the biological family denied him by sealed birth records. This fascinating quest, including the author's landmark use of DNA testing, takes readers on an exhilarating roller-coaster ride and concludes with a twist that rivals anything Hollywood has to offer. In the vein of a classic mystery, Hill gathers the seemingly scant evidence surrounding the circumstances of his birth. As his resolve shores up, the author also avails of new friends, genealogists, the Internet, and the latest DNA tests in the new field of genetic genealogy. As he closes in on the truth of his ancestry, he is able to construct a living, breathing portrait of the young woman who was faced with the decision to forsake her rights to her child, and ultimately the man whose identity had remained hidden for decades. Finding Family offers guidance, insight, and motivation for anyone engaged in a similar mission, from ways to obtain information to the many networks that can facilitate adoption searches. The book includes a detailed guide to DNA and genetic genealogy and how they can produce irrefutable results in determining genetic connections and help adoptees bypass sealed records and similar stumbling blocks.

The DNA of Achievers

Author : Mathew Knowles
Publisher :
ISBN 13 : 9781734400458
Total Pages : 292 pages
Book Rating : 4.4/5 (4 download)

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Book Synopsis The DNA of Achievers by : Mathew Knowles

Download or read book The DNA of Achievers written by Mathew Knowles and published by . This book was released on 2020-10-05 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the five years since the original publication of The DNA of Acheivers: 10 Traits of Highly Successful Professionals; the author, the contributors, and the world around them have evolved tremendously. From major life changes to new heights in their careers, many of the voices return with fresh perspectives. Some contributors are newly introduced, while others we recently lost, such as B. Smith, David Saltz and Joe Campinell - all leaving words that withstand the test of time. In a revisit of his exploration into the lives of successful people, author Mathew Knowles MBA, PhD, and a well-selected array of professionals, offer experiences and insights into the traits of: Passion, Work Ethics, Vision, Risk-Taking, Team Building, Talk-To-Do Ratio, Planning, Learning From Failure, Giving Back and Thinking Outside The Box. In this special 287 - page revised Workbook edition, readers are offered a more in-depth look at identifying the makings of success, alongside ways to further develop their own. With page-turning journeys as told by acclaimed entrepreneurs, media personalities, musicians, attorneys, and academic professionals; readers get both inspiring and informed voices. With this 2020 Edition, Knowles weaves the impact that current world events have had on professional industries and the additional traits needed to maneuver successfully through them. Knowles expands the trait, Team Building to now include elements of leadership which is critically important in today's world. Using illustrative true-life essays by luminaries in all areas of entrepreneurship, entertainment, sports, and philanthropy alongside interactive quizzes, this latest edition offers a much needed guide for success in today's climate.

The Secret: Mastering Success

Author : Pawan Pratap Singh
Publisher : Clever Fox Publishing
ISBN 13 :
Total Pages : 334 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Secret: Mastering Success by : Pawan Pratap Singh

Download or read book The Secret: Mastering Success written by Pawan Pratap Singh and published by Clever Fox Publishing. This book was released on with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an ever-evolving world, achieving success can feel like an uphill battle, both personally and professionally. In this groundbreaking book, readers delve deep into the fundamental "HOW" of winning and succeeding in this new era. Covering pivotal questions, this Book guides readers through a transformative journey. From unlocking life traps to constructing a sturdy foundation for success, it addresses the intricate balance of physical, mental, and energetic aspects that often hinder progress. Cultivating a healthy and wholesome life, encompassing physical, mental, and energetic dimensions, becomes tangible as this Book shares insights on mastering every life stage and shaping prosperous relationships, whether personal or professional. From mastering parenting and relationships to refining essential management and leadership skills, this Book provides a comprehensive guide for navigating life's diverse stages with grace and resilience. Ultimately, its narrative extends beyond conventional boundaries, inviting readers to confront the taboo of death and embrace life's journey fully. It navigates the path towards clarity, purpose, and unwavering inspiration, facilitating a focused journey towards fulfillment. Drawing wisdom from great leaders and integrating principles from Yoga, Ayurveda, Modern Science, and Psychology, this Book serves as encouragement for those earnestly seeking tangible change. Readers are equipped with practical tools, solutions, and a systematic methodology for real-life application—a transformative companion for total transformation. The book's structure is meticulously designed, progressing from laying the groundwork for success to mastering life's growth, culminating in the transcendence of self-imposed limitations. Readers learn to unlock their full potential, explore boundless possibilities, and maintain a healthy, vibrant life across all dimensions—physically, mentally, and energetically. This Book isn't merely about achieving success—it's about mastering it in every facet of existence. Join the journey towards self-realization and unlock the profound depths of human potential.

Happiness Genes

Author : James D. Baird
Publisher : Red Wheel/Weiser
ISBN 13 : 1601637357
Total Pages : 256 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Happiness Genes by : James D. Baird

Download or read book Happiness Genes written by James D. Baird and published by Red Wheel/Weiser. This book was released on 2010-04-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the science of epigenetics reveals that we’re wired for natural happiness—includes a 28-day plan to create a biological cascade of well-being. Happiness Genes explores the surprising link between science and spirituality—and makes it clear that happiness can’t be bought. It’s actually at our fingertips—or more precisely, in our DNA. The new science of epigenetics reveals that there are reserves of natural happiness within your DNA that can be controlled by you—your emotions, beliefs, and behavioral choices. This book examines the nature and source of happiness, from ancient times to the present. It presents the epigenetic and other biological research that shows that DNA contains genes for natural happiness and your ultimate well-being. Then it details the 28-Day natural happiness program—to show you how to switch on your own happiness genes.

Understanding Your DNA and Mind

Author : Bob Ainuu Afamasaga
Publisher : iUniverse
ISBN 13 : 1440113017
Total Pages : 214 pages
Book Rating : 4.4/5 (41 download)

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Book Synopsis Understanding Your DNA and Mind by : Bob Ainuu Afamasaga

Download or read book Understanding Your DNA and Mind written by Bob Ainuu Afamasaga and published by iUniverse. This book was released on 2009-02 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why Don't You Have It Yet Okay, name something you inspire, want, need, or desire? It may be a weight-loss goal, a money goal, a sales goal, a new house, a job, a business etc. It's entirely up to you. . How much money are you seeking? A hundred dollars? Thousands? Now let me ask you a blunt question. Why don't you have it yet? The fault isn't with the economy, your parents, your spouse, your neighbor, your mayor, the president or anything outside of you. The answered is in your DNA and MIND or Blood Type and Personality. No, it's not in your thoughts, the Law of; Attraction, Opposites, Gratitude, Giving, Association, Power of NOW, Action, Focus, Clear Vision, or Mentors or Role Models. The roadblock is deeper. It's in 1 of the 24 NEWLY discovered Human DNA and MIND sequence which also determines your Blood Type and Personality. 1 of these DNA and MIND sequence controls and manages YOUR STRENGHTS or SUCCESSFUL PREDISPOSITIONS that you have to TURN-ON to get what your want, need, desire or inspire'. How do you find out YOUR specific DNA and MIND sequence that controls and manages your STRENGHTS or SUCCESSFUL PREDISPOSITIONS? Here's how. 1. Take the Do You Know Who You Are? Survey inside. 2. Get your Blood Type Test results. 3. Confirm BOTH Step 1 and Step 2 results with the 24 Human DNA and MIND Table 4. Read this book and supplemental materials to understand and apply your personal SWS to inspire, want, need, or desire anything life. Read this book! The Understanding Your DNA and MIND is by far one of the best books I have read on the subject of deliberate creation. Bob Afamasaga does all the work for you by summarizing the main points of some of the best authors, teachers and researchers in the field of DNA, MIND, and success. One of the best things I really like about this book is Bob's writing style. He takes complex subjects and makes them easy to understand and apply. If you fully grasp this book, your life will never be the same again. Dr. Robert Anthony, Acknowledged inspiration behind THE SECRET, Best-Selling author of 15 books and Beyond Positive Thinking and The Ultimate Secrets of Total Self-Confidence.

Success Is in My DNA

Author : Gwen Goolsby Tillery
Publisher :
ISBN 13 : 9781700486844
Total Pages : 39 pages
Book Rating : 4.4/5 (868 download)

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Book Synopsis Success Is in My DNA by : Gwen Goolsby Tillery

Download or read book Success Is in My DNA written by Gwen Goolsby Tillery and published by . This book was released on 2019-10-22 with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: Often times in life people don't achieve success because they allow setbacks, mistakes and failures to stop them in their tracks. Successful people become successful because they stay the course no matter what comes there way. Life is not a sprint it is a marathon. If you want to win you have to be willing to stay in the race. Once you understand that it is not how strong, smart, rich, or talented you are but your willingness to stay in the race you will begin develop a different strategy. Many people give up or give into their life's situations and circumstances before they even begin to experience any level of success in their life. The success that I am talking about is Godly success. This is not the same success that the world offers. Godly success gives you privileges such as peace, joy and the satisfaction of pleasing your father. It also gives you rewards that are everlasting. Godly success is the ability to achieve everything that God created you to achieve.

Life's Greatest Secret

Author : Matthew Cobb
Publisher : Hachette UK
ISBN 13 : 0465062660
Total Pages : 464 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Life's Greatest Secret by : Matthew Cobb

Download or read book Life's Greatest Secret written by Matthew Cobb and published by Hachette UK. This book was released on 2015-07-07 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone has heard of the story of DNA as the story of Watson and Crick and Rosalind Franklin, but knowing the structure of DNA was only a part of a greater struggle to understand life's secrets. Life's Greatest Secret is the story of the discovery and cracking of the genetic code, the thing that ultimately enables a spiraling molecule to give rise to the life that exists all around us. This great scientific breakthrough has had farreaching consequences for how we understand ourselves and our place in the natural world, and for how we might take control of our (and life's) future. Life's Greatest Secret mixes remarkable insights, theoretical dead-ends, and ingenious experiments with the swift pace of a thriller. From New York to Paris, Cambridge, Massachusetts, to Cambridge, England, and London to Moscow, the greatest discovery of twentieth-century biology was truly a global feat. Biologist and historian of science Matthew Cobb gives the full and rich account of the cooperation and competition between the eccentric characters -- mathematicians, physicists, information theorists, and biologists -- who contributed to this revolutionary new science. And, while every new discovery was a leap forward for science, Cobb shows how every new answer inevitably led to new questions that were at least as difficult to answer: just ask anyone who had hoped that the successful completion of the Human Genome Project was going to truly yield the book of life, or that a better understanding of epigenetics or "junk DNA" was going to be the final piece of the puzzle. But the setbacks and unexpected discoveries are what make the science exciting, and it is Matthew Cobb's telling that makes them worth reading. This is a riveting story of humans exploring what it is that makes us human and how the world works, and it is essential reading for anyone who'd like to explore those questions for themselves.