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Style Of Presentation As A Credibility Variable
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Book Synopsis An Experimental Study of the Effectiveness of Documentary Film as an Attitude Influence Device on Elementary School Pupils by : Peter J. Brobeil
Download or read book An Experimental Study of the Effectiveness of Documentary Film as an Attitude Influence Device on Elementary School Pupils written by Peter J. Brobeil and published by . This book was released on 1981 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Psychology and Law by : Friedrich Lösel
Download or read book Psychology and Law written by Friedrich Lösel and published by Walter de Gruyter. This book was released on 2011-06-15 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Communications by : Ludi Koekemoer
Download or read book Marketing Communications written by Ludi Koekemoer and published by Juta and Company Ltd. This book was released on 2004 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.
Book Synopsis The Professional Communications Toolkit by : D. Joel Whalen
Download or read book The Professional Communications Toolkit written by D. Joel Whalen and published by SAGE. This book was released on 2006-12-20 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Professional Communications Toolkit presents a compelling vision of communication that offers little known and amazingly effective techniques for the novice speaker and stage-savvy pro alike. Author D. Joel Whalen provides practical, research-based tools that apply perfectly to all professional communication, whether it's one-on-one conversations, speaking at small staff meetings, or delivering a keynote address to a ballroom full of people.
Book Synopsis Communication Yearbooks Vols 6-33 Set by : Various
Download or read book Communication Yearbooks Vols 6-33 Set written by Various and published by Routledge. This book was released on 2021-11-05 with total page 17176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Communication Yearbook annuals originally published between 1977 and 2009 publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Topics dealt with include Communication as Process, Research Methodology in Communication, Communication Effects, Taxonomy of Communication and European Communication Theory, Information Systems Division, Mass Communication Research, Mapping the Domain of Intercultural Communication, Public Relations, Feminist Scholarship, Communication Law and Policy, Visual Communication, Communication and Cross-Sex Friendships Across the Life Cycle, Television Programming and Sex Stereotyping, InterCultural Communication Training, Leadership and Relationships, Media Performance Assessment, Cognitive Approaches to Communication.
Book Synopsis Human Communication Theory and Research by : Robert L. Heath
Download or read book Human Communication Theory and Research written by Robert L. Heath and published by Routledge. This book was released on 2013-06-17 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition builds from the foundation of the original volume to demonstrate the rich array of theories, theoretical connections, and research findings that drive the communication discipline. Robert L. Heath and Jennings Bryant have added a chapter on new communication technologies and have increased depth throughout the volume, particularly in the areas of social meaning, critical theory and cultural studies, and organizational communication. The chapters herein are arranged to provide insight into the breadth of studies unique to communication, acknowledging along the way the contributions of researchers from psychology, political science, and sociology. Heath and Bryant chart developments and linkages within and between ways of looking at communication. The volume establishes an orientation for the social scientific study of communication, discussing principles of research, and outlining the requirements for the development and evaluation of theories. Appropriate for use in communication theory courses at the advanced undergraduate and graduate level, this text offers students insights to understanding the issues and possible answers to the question of what communication is in all forms and contexts.
Book Synopsis The Evolving Landscape of Media and Communication in Hong Kong by : Yu Huang
Download or read book The Evolving Landscape of Media and Communication in Hong Kong written by Yu Huang and published by City University of HK Press. This book was released on 2018 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last twenty years Hong Kong society has witnessed dramatic change, and nowhere is this better reflected than in the realm of media and communications. Across the fields of journalism, public relations and advertising, we can see the changing trends in terms of audience consumption and interaction. From technological developments to the shift in audience participation, the expectations and functions of these professions have been greatly altered. While many of these changes are occurring worldwide, within Hong Kong the processes of change have been further complicated by recent social and political events. Through a selection of essays by field experts, this volume explores the evolution of media itself as well as the complex causes underlying these developments. It identifies not only the difficulties and opportunities for media professionals today, but also the evolving role of the audience.
Book Synopsis Readings in Virtual Research Ethics by : Elizabeth A. Buchanan
Download or read book Readings in Virtual Research Ethics written by Elizabeth A. Buchanan and published by IGI Global. This book was released on 2004-01-01 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an in-depth look at the emerging field of online research and the corresponding ethical dilemmas. Issues covered include: autonomy; justice and benevolence; informed consent; privacy; ownership of data; research with minors; and respect for persons.
Book Synopsis Artifacts in Behavioral Research by : Robert Rosenthal
Download or read book Artifacts in Behavioral Research written by Robert Rosenthal and published by Oxford University Press. This book was released on 2009-08-03 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new combination volume of three-books-in-one, dealing with the topic of artifacts in behavioral research, was designed as both introduction and reminder. It was designed as an introduction to the topic for graduate students, advanced undergraduates, and younger researchers. It was designed as a reminder to more experienced researchers, in and out of academia, that the problems of artifacts in behavioral research, that they may have learned about as beginning researchers, have not gone away. For example, problems of experimenter effects have not been solved. Experimenters still differ in the ways in which they see, interpret, and manipulate their data. Experimenters still obtain different responses from research participants (human or infrahuman) as a function of experimenters' states and traits of biosocial, psychosocial, and situational origins. Experimenters' expectations still serve too often as self-fulfilling prophecies, a problem that biomedical researchers have acknowledged and guarded against better than have behavioral researchers; e.g., many biomedical studies would be considered of unpublishable quality had their experimenters not been blind to experimental condition. Problems of participant or subject effects have also not been solved. We usually still draw our research samples from a population of volunteers that differ along many dimensions from those not finding their way into our research. Research participants are still often suspicious of experimenters' intent, try to figure out what experimenters are after, and are concerned about what the experimenter thinks of them.
Book Synopsis Leveraged Marketing Communications by : Sukki Yoon
Download or read book Leveraged Marketing Communications written by Sukki Yoon and published by Routledge. This book was released on 2021-05-30 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book features recent works on leveraged marketing communications (LMC)—an intentional pairing of a brand to benefit from the associations the target audience has with the object. LMC conceptually binds a wide range of marketing communication strategies previously studied in isolation: celebrity endorsements, sponsorship, product placements, cause-related marketing, and cobranding. LMC strategies assume that an entity (e.g., Michael Jordan) can be paired with a brand (e.g., Nike) to evoke associations that ultimately enhance brand awareness and evaluations. The collection of chapters in this book examines the association between brands and entities, ideas, and contexts and combines theory and practice to offer new perspectives to help academics, practitioners, and policymakers better understand and apply LMC research. The chapters collectively provide a theoretical framework for building brand equity via linking brands to people, places, and things; examine how marketers can best leverage brand alliances; explore ways to maximize the effectiveness of sponsorship, product placement, corporate social responsibility (CSR), and cause-related marketing; and summarize our knowledge of the various forms of LMC. The chapters in this book were originally published in the International Journal of Advertising.
Book Synopsis Language and Language Behavior Abstracts by :
Download or read book Language and Language Behavior Abstracts written by and published by . This book was released on 1980 with total page 798 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Contemporary Social Sciences written by and published by . This book was released on 1979 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Oxford Handbook of Recruitment by : Kang Yang Trevor Yu, PhD
Download or read book The Oxford Handbook of Recruitment written by Kang Yang Trevor Yu, PhD and published by Oxford University Press. This book was released on 2013-11 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook includes the most up to date, evidence-based, and comprehensive coverage of recruitment and retention, as written by the top leaders of recruitment research in the world.
Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Book Synopsis Agenda Setting in a 2.0 World by : Thomas J. Johnson
Download or read book Agenda Setting in a 2.0 World written by Thomas J. Johnson and published by Routledge. This book was released on 2013-07-24 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores agenda-setting theory in light of changes in the media environment in the 21st century. In the decades since the original Chapel Hill study that launched agenda-setting research, the theory has attracted the interest of scholars worldwide. Agenda Setting in a 2.0 World features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research in the expanding media landscape and in domains beyond the original focus on public affairs, and a centripetal trend further explicating agenda-setting’s core concepts.
Book Synopsis The Complete Dentist by : Barry Polansky
Download or read book The Complete Dentist written by Barry Polansky and published by John Wiley & Sons. This book was released on 2017-12-18 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Dentist: Positive Leadership and Communication Skills for Success is a one-of-a-kind guide to starting and running an effective and successful dental practice. Presents tried-and-true ideas and methods for effective communication, blending positive psychology with leadership in dentistry Describes the five elements of success and happiness, offering pathways to a flourishing dental practice Considers the reasons why communication and leadership skills are important for dentists
Download or read book National Union Catalog written by and published by . This book was released on 1973 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes entries for maps and atlases.
