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Author : Justin Michie
Publisher : Street Smart Internet Market
ISBN 13 : 1424319633
Total Pages : 317 pages
Book Rating : 4.4/5 (243 download)
Download or read book Street Smart Internet Marketing written by Justin Michie and published by Street Smart Internet Market. This book was released on 2006 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Margo Berman
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 1442203366
Total Pages : 258 pages
Book Rating : 4.4/5 (422 download)
Download or read book Street-Smart Advertising written by Margo Berman and published by Rowman & Littlefield Publishers. This book was released on 2010-09-16 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies. Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can have a giant digital footprint by leveraging their online presence, offering relevant insights, and stimulating consumer-created content. In tough economic times, Berman says, savvy advertisers don't need huge budgets to engage the audience and create forums for them to share ideas. The biggest change in marketing is reaching people through new touch points: through audience intersection, viral marketing, and online dialogues. As Street Smart Advertising makes clear, those who become victorious in this new marketing arena will win the battle of the buzz.
Author : Robert Butwin
Publisher : Three Rivers Press
ISBN 13 : 9780761510000
Total Pages : 208 pages
Book Rating : 4.5/5 (1 download)
Download or read book Street Smart Network Marketing written by Robert Butwin and published by Three Rivers Press. This book was released on 1997 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Caution: This book could turbo-charge your MLM career! At last—here’s a serious how-to book that shows you the ropes of successful network marketing—from someone who knows and has the track record to prove it. Learn how to build a powerfully successful network marketing business of your own and create the lifestyle of your dreams—while avoiding all the potential pitfalls of “learning the hard way.”
Author : Joe Mathews
Publisher : Entrepreneur Press
ISBN 13 : 1613080239
Total Pages : 289 pages
Book Rating : 4.6/5 (13 download)
Download or read book Street Smart Franchising written by Joe Mathews and published by Entrepreneur Press. This book was released on 2011-05-01 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experienced franchisees and franchisors tell entrepreneurs what they need to know before they buy a franchise. Second edition includes a sample copy of the entire UFOC plus 40% new and updated examples. This straight-shooting franchise guide goes beyond the “how to” to teach potential franchisees what to expect when starting a franchise. Real life stories from the trenches illustrate how to cope with the difficulties a franchise presents. The author reveals the personality types most likely to succeed at franchising, and identifies entrepreneurial traits that may increase risk of failure. Plus, it takes an in-depth look at the research and investigation of a franchise, something glossed over in most franchise books.
Author : Mark H. McCormack
Publisher : Viking Adult
ISBN 13 : 9780670893065
Total Pages : 0 pages
Book Rating : 4.8/5 (93 download)
Download or read book Staying Street Smart in the Internet Age ; what Hasn't Changed about the Way We Do Business written by Mark H. McCormack and published by Viking Adult. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a practical guide to staying afloat in the digital age, arguing that despite the technology, certain rules--such as the face-to-face meeting--still apply in business.
Author : Tara Acosta
Publisher : Business Expert Press
ISBN 13 : 163742132X
Total Pages : 217 pages
Book Rating : 4.6/5 (374 download)
Download or read book The Street-Smart Side of Business written by Tara Acosta and published by Business Expert Press. This book was released on 2021-12-14 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever thought about what it would be like to own your own business? Maybe you’ve given thought to how you can turn your passion into a career or maybe you just want to do something different. Most people have at least teetered with the idea–if you have, this is the book for you! Wouldn’t it be amazing to be able to have your income generated by something that you really enjoy or are interested in? It doesn’t matter our age or where we are in our lives. We have the power to redirect, set new goals, and achieve them. We just have to be smart about it. This book provides realistic insight as to what running a business is really about. It will help prepare you for all aspects of business and teach you how to protect yourself and your investment. The simplicity of using our intuition is often overlooked. The point is to understand exactly what you’re getting into and not be blinded by the appearance of a good opportunity. This book will open your eyes and show you how to evaluate opportunities, people, and motives–skills often overlooked but are critical aspects of owning and operating a successful business. Prepare to get in tune with your “street smarts” in order to be successful in business and in life.
Author : Jay Goltz
Publisher : Addicus Books
ISBN 13 : 1938803809
Total Pages : 270 pages
Book Rating : 4.9/5 (388 download)
Download or read book Street-Smart Entrepreneur written by Jay Goltz and published by Addicus Books. This book was released on 2013-03-01 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small firms in Chicago employ more than 1.6 million individuals—nearly 50 percent of the private work force, according to a new study released this fall by the Small Business Administration. The survey, which defines small firms as those employing less than 500 people, also shows that these businesses generate 47 percent of the area's total receipts of $278 billion dollars. However, SBA statistics also reveal that, on average, of the small businesses starting today, 53 percent will not be in business four years from now. Of these closings, it's estimated that 15 percent will close due to business failures. Chicago businessman Jay Goltz understands what it takes for a small business to succeed. During the past twenty years he has owned and operated Artists' Frame Service in Chicago. Goltz started the business in 1978, and today it's the largest, custom retail picture framing facility in the world. Now, Goltz shares some his secrets of success.
Author : Charles F. Hofacker
Publisher :
ISBN 13 :
Total Pages : 182 pages
Book Rating : 4.0/5 ( download)
Download or read book Internet Marketing written by Charles F. Hofacker and published by . This book was released on 2001 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work explores Internet marketing within the context of strategy, consumer behaviour, advertising, and the other business topics that make marketing different to computer programming.
Author : Peter Kent
Publisher : Top Floor Publishing
ISBN 13 : 9780966103274
Total Pages : 0 pages
Book Rating : 4.1/5 (32 download)
Download or read book Poor Richard's Internet Marketing and Promotions written by Peter Kent and published by Top Floor Publishing. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet provides a tremendous opportunity for reaching people around the world, for getting the word out about your products, services, ideas, and beliefs ... if you know what you're doing. Otherwise you'll flounder around spending lots of time and money on the Internet without realizing any benefit. Book jacket.
Author : Mark K. Mullins
Publisher : CreateSpace
ISBN 13 : 9781466335691
Total Pages : 300 pages
Book Rating : 4.3/5 (356 download)
Download or read book Street Smart Disciplines of Successful People written by Mark K. Mullins and published by CreateSpace. This book was released on 2012-06 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Street Smart Disciplines by John A. Kuhn and Mark K. MullinsThese are the Disciplines that can change everything!Street Smart Disciplines gives you access to decades of successful real world, street smart business experience and best practices mined from successful people and businesses encapsulated into 7 easy to understand and executable action plans for Breakout Success.The authors identified the 7 essential and vital disciplines that people must incorporate into their playbook to reach the pinnacle of business success. Kuhn and Mullins speak from experience. One of their first businesses was started for less than $1,000; built it into a multimillion-dollar success and sold debt-free to a Fortune 500 company using these very same disciplines. They continue to use these disciplines to achieve ongoing success and personal fulfillment.The eye-opening insights and practical wisdom will inspire and guide go-getters who want to climb the corporate ladder, aspiring entrepreneurs looking to launch new businesses and established business owners who want to take their organizations to the next level. These indispensable disciplines are drawn from real people, real experiences, real successes, real problems, and real solutions. They are tried and true, time tested, and proven on the street by the authors, successful companies, and successful people—from Wall Street to Main Street—and include a compilation of advice, tips, tactics, techniques, and strategies that work.This is the first book that explains the how and why of Disciplines. Street Smart Disciplines captures the essence of good business practices and distills them into simple, straight- talking, and no-nonsense language. Kuhn and Mullins demystify the process of achieving Breakout Success. You can immediately start applying this vast storehouse of knowledge that combines the winning perspectives of successful entrepreneurial, corporate and academic experts.Learn how to: • Develop a Dynamic Plan for Break-Out Success • Maximize Yourself and Your Ideas• Duplicate Winning Strategies of Successful People • Manage Change and Complexity • Master the Mental Game of Doing Business • Establish Bulletproof Financial Systems and Controls • Create Powerful and Compelling Presentations • Seek out Role Models, Mentors and Smart People • Optimize your Resources …and much more. Integrate the disciplines one by one into your life and business and achieve more success and personal fulfillment in your life than you ever thought possible! “Straight talk! The only book that shows what it should really take takes to succeed in business. One of most honest books I've read.” Michael Kenny, Founder, Agoda.com (subsidiary of Priceline.com)
Author : Clinton W. McLemore
Publisher : Westminster John Knox Press
ISBN 13 : 9780664226282
Total Pages : 204 pages
Book Rating : 4.2/5 (262 download)
Download or read book Street-smart Ethics written by Clinton W. McLemore and published by Westminster John Knox Press. This book was released on 2003-01-01 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success, as it is currently defined, usually depends on winning--beating the competition--which often places incredible pressures on business professionals. With engaging writing and a lack of jargon, this book navigates executives, managers, and supervisors through the ethical decisions they must make every day. Street-Smart Ethics is divided into three sections: a primer on ethics, a collection of Proverbs-based guidelines for staying out of trouble, and a self-test that contains true-false questions and ethical brainteasers.
Author : Matt Bailey
Publisher : John Wiley & Sons
ISBN 13 : 1118087224
Total Pages : 601 pages
Book Rating : 4.1/5 (18 download)
Download or read book Internet Marketing written by Matt Bailey and published by John Wiley & Sons. This book was released on 2011-04-27 with total page 601 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives you step-by-step instruction and clear action plans for all crucial aspects of successful internet marketing: SEO, website optimization, integration of social media and blogs, and pay-per-click strategies. Above all, it shows you how to use analytics effectively, so you can track and understand your results, then course-correct as you need. Provides step-by-step instruction to help you design, implement, and measure an internet marketing strategy Uses the empowering and winning approach that has made the books in the Hour a Day series top sellers Breaks down intimidating topics into approachable, hour-a-day tasks Covers key topics in step-by-step detail, including SEO, website optimization and usability, analytics, blog integration, social media, and pay-per-click strategies Offers expert guidance from an experienced and well-known internet marketer, Matt Bailey Drive targeted traffic to your site, keep them there, and convert them into happy customers with this refreshingly practical, roll-up-your-sleeves guide!
Author : Scott FOX
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814414710
Total Pages : 337 pages
Book Rating : 4.8/5 (144 download)
Download or read book e-Riches 2.0 written by Scott FOX and published by AMACOM Div American Mgmt Assn. This book was released on 2009-05-27 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re running an online business or looking to expand the web presence of your brick-and-mortar company, you'll need surefire marketing techniques if you want to attract more customers and make the kind of money you deserve. Following on the success of Internet Riches, top e-business entrepreneur and coach Scott Fox shares the powerful but simple marketing strategies that will propel your business to a whole new level of success. Combining inspiring stories with step-by-step instruction, e-Riches 2.0 reveals how to: • build a fan base around yourself, your product, and your business • build your email list • use the latest e-marketing tools, including blogs, online video, email newsletters, search engine marketing, podcasting, keyword ads, autoresponders, affiliate programs, RSS feeds, Twitter, social bookmarking, and social networks like Facebook, LinkedIn, and MySpace • energize your online copywriting skills • pitch a news story...then be ready to convert visitors once it brings them to your site Packed with inspiring stories, insider secrets, and cutting-edge tools, this practical, money-making guide is your ticket to online success.
Author : Gini Dietrich
Publisher : Que Publishing
ISBN 13 : 0132939541
Total Pages : 265 pages
Book Rating : 4.1/5 (329 download)
Download or read book Marketing in the Round written by Gini Dietrich and published by Que Publishing. This book was released on 2012-04-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Author : Alfred Bredenberg
Publisher :
ISBN 13 : 9781889213033
Total Pages : 108 pages
Book Rating : 4.2/5 (13 download)
Download or read book The Smart Business Guide to Internet Marketing written by Alfred Bredenberg and published by . This book was released on 1997-01-01 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dan Zarrella
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449383106
Total Pages : 245 pages
Book Rating : 4.4/5 (493 download)
Download or read book The Social Media Marketing Book written by Dan Zarrella and published by "O'Reilly Media, Inc.". This book was released on 2009-11-13 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0
Author : Ian Lurie
Publisher : Ian Lurie
ISBN 13 : 1412092248
Total Pages : 100 pages
Book Rating : 4.4/5 (12 download)
Download or read book Conversation Marketing written by Ian Lurie and published by Ian Lurie. This book was released on 2006 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet offers a unique, two-way marketing medium. Used correctly, it can help organizations of all sizes to get attention, attract customers, and build sales. From design to content and search engine optimization, this book provides a complete model for successful internet marketing in organizations of all sizes.
