Strategizing Communication

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Strategizing Communication

Author : Ib Tunby Gulbrandsen
Publisher :
ISBN 13 : 9788759322079
Total Pages : 0 pages
Book Rating : 4.3/5 (22 download)

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Book Synopsis Strategizing Communication by : Ib Tunby Gulbrandsen

Download or read book Strategizing Communication written by Ib Tunby Gulbrandsen and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategizing Communication offers a unique perspective on the theory and practice of strategic communication. Written for students and practitioners interested in learning about and acquiring tools for dealing with the technological, environmental, and managerial challenges which organizations face when communicating in today's mediascape, this book presents an array of theories, concepts, and models through which we can understand and practice communication strategically. Strategizing entails looking beyond-but not past-instrumental, rational plans in order to become better able to understand and manage the concrete, incremental practices and contexts in which communication becomes strategic. This book argues that although strategic communicators do (and should) make plans, a plan in itself does not determine the success of strategic communication. Rather, contextual factors, such as competition, technological developments, global cultural trends, and local traditions, as well as employees' skills and attitudes, will determine the organization's communicative success. Against the backdrop of the comprehensive changes to communication brought about by the rise of digital communication technologies and related contextual developments, Strategizing Communication provides better and more up-to-date tools for understanding and managing strategic communication processes. [Subject: Business, Communication]

Strategic Science Communication

Author : John C. Besley
Publisher : JHU Press
ISBN 13 : 1421444208
Total Pages : 333 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Strategic Science Communication by : John C. Besley

Download or read book Strategic Science Communication written by John C. Besley and published by JHU Press. This book was released on 2022-09-27 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guidebook is essential reading for all professionals in the field.

Research Handbook on Strategic Communication

Author : Jesper Falkheimer
Publisher : Edward Elgar Publishing
ISBN 13 : 1800379897
Total Pages : 523 pages
Book Rating : 4.8/5 (3 download)

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Book Synopsis Research Handbook on Strategic Communication by : Jesper Falkheimer

Download or read book Research Handbook on Strategic Communication written by Jesper Falkheimer and published by Edward Elgar Publishing. This book was released on 2022-12-13 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic communication as a research field and a professional practice is becoming increasingly relevant for organizations. Bringing together contributions from almost 60 leading international scholars, this dynamic Research Handbook on Strategic Communication is a timely contribution to a vivid and developing academic field.

Communication Planning

Author : Sherry Devereaux Ferguson
Publisher : SAGE Publications
ISBN 13 : 1506314082
Total Pages : 276 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Communication Planning by : Sherry Devereaux Ferguson

Download or read book Communication Planning written by Sherry Devereaux Ferguson and published by SAGE Publications. This book was released on 1999-08-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents. With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management. This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.

Strategy and Communication for Innovation

Author : Nicole Pfeffermann
Publisher : Springer
ISBN 13 : 3319495429
Total Pages : 433 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Strategy and Communication for Innovation by : Nicole Pfeffermann

Download or read book Strategy and Communication for Innovation written by Nicole Pfeffermann and published by Springer. This book was released on 2017-03-06 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.

Handbook of Management Communication

Author : François Cooren
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1501508059
Total Pages : 575 pages
Book Rating : 4.5/5 (15 download)

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Book Synopsis Handbook of Management Communication by : François Cooren

Download or read book Handbook of Management Communication written by François Cooren and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-08-23 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management communication encompasses a wide range of practices that define modern organizations. Those practices are, in many respects, constituted, formed and contextualized by the use of language. This handbook traces the theoretical modelling of these practices by contemporary research. It explores their linguistic features and performance in specific situations of value creation and in various modes. It is a companion for students and scholars of applied linguistics and organizational communication as well as management and strategy research.

The Routledge Handbook of Strategic Communication

Author : Derina Holtzhausen
Publisher : Routledge
ISBN 13 : 1136207120
Total Pages : 621 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis The Routledge Handbook of Strategic Communication by : Derina Holtzhausen

Download or read book The Routledge Handbook of Strategic Communication written by Derina Holtzhausen and published by Routledge. This book was released on 2014-11-20 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

Open Strategy

Author : Christian Stadler
Publisher : MIT Press
ISBN 13 : 0262546221
Total Pages : 295 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Open Strategy by : Christian Stadler

Download or read book Open Strategy written by Christian Stadler and published by MIT Press. This book was released on 2023-04-04 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: How smart companies are opening up strategic initiatives to involve front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Why are some of the world’s most successful companies able to stay ahead of disruption, adopting and implementing innovative strategies, while others struggle? It’s not because they hire a new CEO or expensive consultants but rather because these pioneering companies have adopted a new way of strategizing. Instead of keeping strategic deliberations within the C-Suite, they open up strategic initiatives to a diverse group of stakeholders—front-line employees, experts, suppliers, customers, entrepreneurs, and even competitors. Open Strategy presents a new philosophy, key tools, step-by-step advice, and fascinating case studies—from companies that range from Barclays to Adidas—to guide business leaders in this groundbreaking approach to strategy. The authors—business-strategy experts from both academia and management consulting—introduce tools for each of the three stages of strategy-making: idea generation, plan formulation, and implementation. These are digital tools (including strategy contests), which allow the widest participation; hybrid digital/in-person tools (including a “nightmare competitor challenge”); a workshop tool that gamifies the business model development process; and tools that help companies implement and sustain open strategy efforts. Open strategy has an astonishing track record: a survey of 200 business leaders shows that although open-strategy techniques were deployed for only 30 percent of their initiatives, those same initiatives generated 50 percent of their revenues and profits. This book offers a roadmap for this kind of success.

Healthcare Management Strategy, Communication, and Development Challenges and Solutions in Developing Countries

Author : Emmanuel K. Ngwainmbi
Publisher : Lexington Books
ISBN 13 : 0739185675
Total Pages : 258 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Healthcare Management Strategy, Communication, and Development Challenges and Solutions in Developing Countries by : Emmanuel K. Ngwainmbi

Download or read book Healthcare Management Strategy, Communication, and Development Challenges and Solutions in Developing Countries written by Emmanuel K. Ngwainmbi and published by Lexington Books. This book was released on 2014-05-08 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Healthcare Management Strategy, Communication, and Development Challenges and Solutions in Developing Countries analyzes the ways in which health services, public health administration, and healthcare policies are managed in developing countries and how intercultural, intergroup, and mass communication practices are weakening those efforts. If developing countries are to reach their development goals, their leaders must have a firm understanding of the impact of infectious diseases on their people and take prompt action to fix socioeconomic issues arising from the problems associated with poor health practices. Drawing on experiences from international health organizations such as the United Nations Population Fund (UNFPA), commissioned in poor countries to assist national governments in improving the wellbeing of their citizens, this volume analyzes maternal and child mortality and the spread of infectious diseases, and offers communication strategies for the management of malaria, HIV Aids, Polio, tuberculosis, and others in Somalia, Madagascar, Ghana, South Africa, Zimbabwe, Nigeria, the Democratic Republic of Congo, and India.

Opening Strategy

Author : Richard Whittington
Publisher : Oxford University Press
ISBN 13 : 0191059145
Total Pages : 326 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis Opening Strategy by : Richard Whittington

Download or read book Opening Strategy written by Richard Whittington and published by Oxford University Press. This book was released on 2019-03-21 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy is becoming more 'open' - more transparent and more inclusive. Opening Strategy tells the story of how corporate strategists and strategy consultants have worked since the middle of the last century to open up the strategy process. First strategic planning, then strategic management, and now 'open strategy' have all brought more people into the strategy process and provided more strategic information, for the benefit of both business and society at large. Informed by interviews with corporate strategists and consultants at leading firms such as General Electric and McKinsey & Co, and drawing on the historical archives of strategy's pioneers, this book provides vivid insights into the trials and tribulations of practice change in the strategy profession. Above all, it stresses the hard work of the little recognized and sometimes eccentric individuals who have been leaders in practice change. By building on a wide range of illustrations, covering both successes and failures, the book draws out general lessons for practice innovation in strategy. Those studying the topic will be able to set standard strategy techniques in historical and social context and develop new areas for investigation, while practising executives and consultants should gain a sense of how to innovate in strategy - and how not to.

Digital Organizing

Author : Ursula Plesner
Publisher : Bloomsbury Publishing
ISBN 13 : 1137604921
Total Pages : 272 pages
Book Rating : 4.1/5 (376 download)

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Book Synopsis Digital Organizing by : Ursula Plesner

Download or read book Digital Organizing written by Ursula Plesner and published by Bloomsbury Publishing. This book was released on 2019-11-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important new textbook offers a lively and topical discussion of how digital technologies impact various aspects of organizations, such as structure, knowledge, collaboration, communication, identity, legitimacy and power. Taking a critical and nuanced approach, this engaging textbook introduces readers to central themes in organization studies and reflects on how changes brought about by digitalization have important implications for private, public and voluntary organizations, and on practical disciples such as strategy, management, innovation and entrepreneurship. Contemporary case studies drawn from a wide range of international organizations demonstrate the real-world relationship between digital technologies and organizing. This is an essential textbook for final year undergraduates, postgraduates and MBA students taking a module in technology and organization. It is also suitable for any student of organizational studies wanting to understand more about the role that the digital plays in contemporary organizing.

Strategic Ambiguities

Author : Eric M. Eisenberg
Publisher : SAGE
ISBN 13 : 1452238642
Total Pages : 329 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis Strategic Ambiguities by : Eric M. Eisenberg

Download or read book Strategic Ambiguities written by Eric M. Eisenberg and published by SAGE. This book was released on 2006-12-07 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Eisenberg′s book is refreshing, in addition to its theoretical merits, for the presence of a distinctive human voice, unafraid to express passion, anger and hope. Readers will benefit enormously from the substance of his book, but also from its form." —HUMAN RELATIONS In Strategic Ambiguities: Essays on Communication, Organization, and Identity, Eric M. Eisenberg, an internationally recognized leader in the theory and practice of organizational communication, collects and reflects upon more than two decades of his writing. Strategic Ambiguities is a provocative journey through the development of a new aesthetics of communication that rejects fundamentalisms and embraces a contingent, life-affirming worldview. Strategic Ambiguities: Explores the role of language and communication in the construction of social structures and personal identities. Provides a useful intellectual and historical context for students through framing chapters and head notes developed especially for this volume. Chronicles the historical development of an important argument about communicating and organizing through the sustained focus on a single theorist. Intended Audience: This text is designed for advanced undergraduate and graduate courses such as Organizational Communication, Communication Theory, and Organizational Behavior in the fields of Communication, Business & Management, and Educational Leadership. "This collection of essays is insightful, thought-provoking, and forward-looking. Eric Eisenberg takes on challenging positions, writes in a cogent and accessible manner, and always stimulates new scholarship. This work will be an important teaching tool, not just for the innovative content of the writing, but also for the historical narrative of organizational communication embedded in it." —Steve May, University of North Carolina at Chapel Hill "Lay audiences will find the text rich with evocative narratives even as the theoretical moves will engage students and teacher-scholars. This edited compilation is likely to serve as a springboard for future inquiry and an invaluable resource for teaching and learning in undergraduate and graduate communication courses." —THE REVIEW OF COMMUNICATION

Handbook of Chinese Management

Author : Check-Teck Foo
Publisher : Springer Nature
ISBN 13 : 9811024596
Total Pages : 517 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Handbook of Chinese Management by : Check-Teck Foo

Download or read book Handbook of Chinese Management written by Check-Teck Foo and published by Springer Nature. This book was released on 2023-09-05 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook explores the theme of managing inside China and consists of chapters that communicate the major managerial concepts within the context of Mainland China. Its key emphasis is to clearly highlight the differences in the art of managing in China vs. the West, while acknowledging that these differences may be narrowing as a result of globalization. Chapters in the book elaborate on how management is affected as China experiences rapid change while some aspects of Chinese culture remain unchanged and steeped in tradition. The book goes further in exploring this complexity by juxtaposing China’s orientation towards interpersonal relations, or "guanxi", with the government’s emphasis on law, which is now becoming more rule-based than before. Business & Management academics and practitioners will gain useful insight into Chinese management practices and their contrast to established Western ones when they use the Handbook of Chinese Management as a reference.

Technology Strategy Patterns

Author : Eben Hewitt
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492040827
Total Pages : 231 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Technology Strategy Patterns by : Eben Hewitt

Download or read book Technology Strategy Patterns written by Eben Hewitt and published by "O'Reilly Media, Inc.". This book was released on 2018-10-15 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technologists who want their ideas heard, understood, and funded are often told to speak the language of businessâ??without really knowing what that is. This bookâ??s toolkit provides architects, product managers, technology managers, and executives with a shared languageâ??in the form of repeatable, practical patterns and templatesâ??to produce great technology strategies. Author Eben Hewitt developed 39 patterns over the course of a decade in his work as CTO, CIO, and chief architect for several global tech companies. With these proven tools, you can define, create, elaborate, refine, and communicate your architecture goals, plans, and approach in a way that executives can readily understand, approve, and execute. This book covers: Architecture and strategy: Adopt a strategic architectural mindset to make a meaningful material impact Creating your strategy: Define the components of your technology strategy using proven patterns Communicating the strategy: Convey your technology strategy in a compelling way to a variety of audiences Bringing it all together: Employ patterns individually or in clusters for specific problems; use the complete framework for a comprehensive strategy

Strategic Management

Author : Peter FitzRoy
Publisher : Routledge
ISBN 13 : 1317534999
Total Pages : 653 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Strategic Management by : Peter FitzRoy

Download or read book Strategic Management written by Peter FitzRoy and published by Routledge. This book was released on 2016-12-19 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy is often the capstone class in a business education - dealing with the big questions of what companies decide to do - innovate, diversify, acquire or even to employ a range of these strategies. Benefitting from an international author team, the latest edition of this textbook stands out in its global perspective. With an emphasis on value creation, integration of financial considerations alongside coverage of areas that are often missed in competitor texts, such as financial implications for strategy, corporate governance and business ethics. The book also integrates a wide range of in-depth case studies, including Siemens AG, Intel, the Volkswagen Group, PerkinElmer and the Tata Group. Supplemented by a wide range of cutting edge online case studies and other internet resources, this text will provide students and their instructors with everything they need to succeed in this tough environment.

Creating Desired Futures

Author : Michael Shamiyeh
Publisher : Walter de Gruyter
ISBN 13 : 3034611390
Total Pages : 424 pages
Book Rating : 4.0/5 (346 download)

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Book Synopsis Creating Desired Futures by : Michael Shamiyeh

Download or read book Creating Desired Futures written by Michael Shamiyeh and published by Walter de Gruyter. This book was released on 2012-12-13 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s society is making great leaps in its effort to obtain ever more and ever more specific know-how in various specialties, with the consequence that the structures of today’s companies are become increasingly complex. This in turn leads to problems at the points of interface, which calls for a comprehensive approach to solutions.Creating Desired Futures defines design a creative, analytical method to develop and explore alternative solutions to complex problems, and it shows that design is particularly well suited to the business world’s current need for innovative strategies. In twenty-four essays by designers, architects, and representatives of large companies such as Nike and Shell, the book shows how such a design-based approach can help define, assess, and solve problems for companies. It presents not only specific strategies from actual practice but also innovative approaches from the world of corporate consulting. Essays by researchers and teachers discuss theoretical aspects of the subject "Design Thinking." Michael Shamiyeh is a practicing architect with his own firm (Shamiyeh Associates) and also founder and direction of the DOM (Design—Organisation—Media) Research Laboratory at the Kunstuniversität Linz. He works on the relevance of creative, analytical approaches in architectural thinking to solve complex problems in the area of Strategic Business Thinking and Innovation. Shamiyeh has received numerous awards, including the Innovation Prize (2008) of the Austrian Federal Ministry for Science and Research and well as the Future Award (ZuP, 2003) and the Award for Entrepreneurship (2000), both awarded by the Austrian government.

Family Planning Communication in India

Author : Shashwati Goswami
Publisher : Taylor & Francis
ISBN 13 : 100093828X
Total Pages : 204 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Family Planning Communication in India by : Shashwati Goswami

Download or read book Family Planning Communication in India written by Shashwati Goswami and published by Taylor & Francis. This book was released on 2023-09-08 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first systematic study on the historiography of the family planning communication process in India. It traces the history of the development of a highly technical health communication process. It discusses how the discourse on India’s population problem was at the heart of the development dialogue which was being promoted by the British colonial administration. The book examines the role of the censuses and the Five-Year plans in the development of the discussion on the population ‘explosion’ in India. Also, it critically discusses the role of the Ford Foundation’s leadership in institutionalising the communication process in India. The book essentially argues that population control communication enabled the ideas of a homogenised nation, an ‘ideal’ Indian woman and an ‘ideal’ Indian family. This, in turn, led to the obliteration of cultural, ethnic, geographical and economic specificities of India as a country. The volume will be of great interest to scholars and researchers of public policy, media and communication studies, Indian politics, modern Indian history and South Asian Studies.