Strategizing Communication

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Strategizing Communication

Author : Ib Tunby Gulbrandsen
Publisher :
ISBN 13 : 9788759322079
Total Pages : 0 pages
Book Rating : 4.3/5 (22 download)

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Book Synopsis Strategizing Communication by : Ib Tunby Gulbrandsen

Download or read book Strategizing Communication written by Ib Tunby Gulbrandsen and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategizing Communication offers a unique perspective on the theory and practice of strategic communication. Written for students and practitioners interested in learning about and acquiring tools for dealing with the technological, environmental, and managerial challenges which organizations face when communicating in today's mediascape, this book presents an array of theories, concepts, and models through which we can understand and practice communication strategically. Strategizing entails looking beyond-but not past-instrumental, rational plans in order to become better able to understand and manage the concrete, incremental practices and contexts in which communication becomes strategic. This book argues that although strategic communicators do (and should) make plans, a plan in itself does not determine the success of strategic communication. Rather, contextual factors, such as competition, technological developments, global cultural trends, and local traditions, as well as employees' skills and attitudes, will determine the organization's communicative success. Against the backdrop of the comprehensive changes to communication brought about by the rise of digital communication technologies and related contextual developments, Strategizing Communication provides better and more up-to-date tools for understanding and managing strategic communication processes. [Subject: Business, Communication]

Strategizing Communication

Author : Ib T. Gulbrandsen
Publisher :
ISBN 13 : 9788759337363
Total Pages : 420 pages
Book Rating : 4.3/5 (373 download)

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Book Synopsis Strategizing Communication by : Ib T. Gulbrandsen

Download or read book Strategizing Communication written by Ib T. Gulbrandsen and published by . This book was released on 2020 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategizing Communication offers a unique perspective on the theory and practice of strategic communication. The core argument lies in the title: strategizing - the process of acting and speaking strategically. In the process of strategizing, understanding and leveraging contextual factors such as competition, technological developments, current events as well as organizational culture, structure and practices will determine the organization's communicative success. Strategizing Communication offers a unique perspective on the theory and practice of strategic communication. The core argument lies in the title: strategizing - the process of acting and speaking strategically. In the process of strategizing, understanding and leveraging contextual factors such as competition, technological developments, current events as well as organizational culture, structure and practices will determine the organization's communicative success. Now in its second edition, Strategizing Communication is written for students and practitioners interested in learning about and acquiring tools for dealing with the many and varied challenges, which organizations face when communicating in today's hybrid media landscape. Thoroughly rewritten, the new edition includes updated cases and fresh empirical examples, considerations of current developments in areas like social corporate sustainability and crisis communication as well as detailed accounts of relevant theories of e.g. organizational culture and sociomateriality. The goal, however, remains the same: to enable readers to deal with the dynamics and contingencies of strategizing communication - to plan for process.

Strategic Science Communication

Author : John C. Besley
Publisher : JHU Press
ISBN 13 : 1421444208
Total Pages : 333 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Strategic Science Communication by : John C. Besley

Download or read book Strategic Science Communication written by John C. Besley and published by JHU Press. This book was released on 2022-09-27 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guidebook is essential reading for all professionals in the field.

Strategizing Communication

Author : Ib T. Gulbrandsen
Publisher :
ISBN 13 : 9788759334775
Total Pages : 420 pages
Book Rating : 4.3/5 (347 download)

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Book Synopsis Strategizing Communication by : Ib T. Gulbrandsen

Communication Planning

Author : Sherry Devereaux Ferguson
Publisher : SAGE Publications
ISBN 13 : 1506314082
Total Pages : 276 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Communication Planning by : Sherry Devereaux Ferguson

Download or read book Communication Planning written by Sherry Devereaux Ferguson and published by SAGE Publications. This book was released on 1999-08-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nature of the communicator′s job has shifted dramatically in the last decade. While communicators still prepare speeches, press releases, and articles for corporate magazines, they are now being asked to perform managerial duties, including planning, consulting with stakeholders, and advising CEOs and vice presidents. With these additional responsibilities as a focus, Communication Planning takes a comprehensive approach to examining the role of integrated planning in modern organizations. Author Sherry Ferguson divides the book into four parts: 1) establishing strategic planning cultures, 2) writing different types of communication plans, 3) theoretical foundations of communication planning, and 4) strategic approach to planning for issues management. This book breaks new ground in the study of organizational communication and public relations and contains essential information for consultants, practitioners, and students.

Strategy and Communication for Innovation

Author : Nicole Pfeffermann
Publisher : Springer Science & Business Media
ISBN 13 : 3642414796
Total Pages : 462 pages
Book Rating : 4.6/5 (424 download)

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Book Synopsis Strategy and Communication for Innovation by : Nicole Pfeffermann

Download or read book Strategy and Communication for Innovation written by Nicole Pfeffermann and published by Springer Science & Business Media. This book was released on 2014-01-09 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.

Communicating Strategy

Author : Phil Jones
Publisher : Taylor & Francis
ISBN 13 : 1351950266
Total Pages : 198 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Communicating Strategy by : Phil Jones

Download or read book Communicating Strategy written by Phil Jones and published by Taylor & Francis. This book was released on 2017-03-02 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'If you don't communicate your strategy in a way that your people understand and find compelling, how can you expect them to help you succeed with it? Research suggests only 5% of the people in an organization understand its strategy. If that is true for your organization, whose strategy are the other 95% implementing? Not yours, that is for sure.' Phil Jones' Communicating Strategy is designed to help you communicate your strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent message. With guidance on how to create change champions, the book is vital reading for senior managers globally.

Strategizing Communication

Author :
Publisher :
ISBN 13 : 9788759327326
Total Pages : pages
Book Rating : 4.3/5 (273 download)

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Book Synopsis Strategizing Communication by :

Download or read book Strategizing Communication written by and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Communication in Canada

Author : Bernard Gauthier
Publisher : Canadian Scholars’ Press
ISBN 13 : 1773380761
Total Pages : 254 pages
Book Rating : 4.7/5 (733 download)

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Book Synopsis Strategic Communication in Canada by : Bernard Gauthier

Download or read book Strategic Communication in Canada written by Bernard Gauthier and published by Canadian Scholars’ Press. This book was released on 2018-07-06 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Informed by decades’ worth of agency experience, Bernard Gauthier prepares aspiring public relations professionals to think strategically about communication and to plan and implement effective campaigns. Strategic Communication in Canada is grounded upon a simple yet comprehensive framework called the CARE model, which teaches readers how to strategically select goals and objectives that bring about change, identify and engage key audiences, determine their strongest resources as well as those needing improvement, and scan the external environment for opportunities and threats. Brimming with examples from the Canadian context, this highly accessible text demonstrates how to develop a communication strategy, from building an action plan and amassing content, to implementing the campaign and evaluating the results. Easy to follow, this step-by-step guide to strategic planning features practical advice and study tools such as learning objectives, key terms and concepts, questions for critical reflection, and an original, detailed case study of a successful campaign. This insightful read is essential for students in public relations, marketing communication, and business strategy.

Show Me, Don't Tell Me

Author : Dave Holston
Publisher : Simon and Schuster
ISBN 13 : 1440339058
Total Pages : 224 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Show Me, Don't Tell Me by : Dave Holston

Download or read book Show Me, Don't Tell Me written by Dave Holston and published by Simon and Schuster. This book was released on 2015-05-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to strategic communication for stronger brands! Powerful brands succeed because of the quality of the long-term relationships they establish with customers and stakeholders. At their foundation, these relationships are built upon consistent and meaningful strategic communications. These communications are developed around a framework that defines business goals, considers the audience's needs, surveys the competitive environment, identifies a unique value proposition and establishes a metric for success. Strategic communications are also integrated, bringing together marketing, public relations and internal communications. They are accountable through measurement, and they are accountable to their stakeholders, the various publics and their customers. In this book, author David Holston takes the daunting task of smart communication and makes it manageable in just four steps. Holston has worked in the areas of marketing, advertising, communication planning, design management and public affairs for leading organizations for the past 25 years. He is also a national speaker and the author of two additional books, The Strategic Designer: Tools and Techniques for Managing the Design Process and Design for Online Engagement: SEO, Content and Design Optimization for Editors and Designers. This indispensable guide provides you with a process for developing visual strategic communications that are sure to help your brands succeed.

The Routledge Handbook of Strategic Communication

Author : Derina Holtzhausen
Publisher : Routledge
ISBN 13 : 1136207120
Total Pages : 621 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis The Routledge Handbook of Strategic Communication by : Derina Holtzhausen

Download or read book The Routledge Handbook of Strategic Communication written by Derina Holtzhausen and published by Routledge. This book was released on 2014-11-20 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions, • Implementing strategic communication, and • Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience.

Planning Communication

Author : Trennis E. Killian
Publisher : Christ Centered Ministries
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4./5 ( download)

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Book Synopsis Planning Communication by : Trennis E. Killian

Download or read book Planning Communication written by Trennis E. Killian and published by Christ Centered Ministries. This book was released on 2010-12-13 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Healthcare Management Strategy, Communication, and Development Challenges and Solutions in Developing Countries

Author : Emmanuel K. Ngwainmbi
Publisher : Lexington Books
ISBN 13 : 0739185675
Total Pages : 258 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Healthcare Management Strategy, Communication, and Development Challenges and Solutions in Developing Countries by : Emmanuel K. Ngwainmbi

Download or read book Healthcare Management Strategy, Communication, and Development Challenges and Solutions in Developing Countries written by Emmanuel K. Ngwainmbi and published by Lexington Books. This book was released on 2014-05-08 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Healthcare Management Strategy, Communication, and Development Challenges and Solutions in Developing Countries analyzes the ways in which health services, public health administration, and healthcare policies are managed in developing countries and how intercultural, intergroup, and mass communication practices are weakening those efforts. If developing countries are to reach their development goals, their leaders must have a firm understanding of the impact of infectious diseases on their people and take prompt action to fix socioeconomic issues arising from the problems associated with poor health practices. Drawing on experiences from international health organizations such as the United Nations Population Fund (UNFPA), commissioned in poor countries to assist national governments in improving the wellbeing of their citizens, this volume analyzes maternal and child mortality and the spread of infectious diseases, and offers communication strategies for the management of malaria, HIV Aids, Polio, tuberculosis, and others in Somalia, Madagascar, Ghana, South Africa, Zimbabwe, Nigeria, the Democratic Republic of Congo, and India.

Family Planning Communication in India

Author : Shashwati Goswami
Publisher : Taylor & Francis
ISBN 13 : 100093828X
Total Pages : 204 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Family Planning Communication in India by : Shashwati Goswami

Download or read book Family Planning Communication in India written by Shashwati Goswami and published by Taylor & Francis. This book was released on 2023-09-08 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first systematic study on the historiography of the family planning communication process in India. It traces the history of the development of a highly technical health communication process. It discusses how the discourse on India’s population problem was at the heart of the development dialogue which was being promoted by the British colonial administration. The book examines the role of the censuses and the Five-Year plans in the development of the discussion on the population ‘explosion’ in India. Also, it critically discusses the role of the Ford Foundation’s leadership in institutionalising the communication process in India. The book essentially argues that population control communication enabled the ideas of a homogenised nation, an ‘ideal’ Indian woman and an ‘ideal’ Indian family. This, in turn, led to the obliteration of cultural, ethnic, geographical and economic specificities of India as a country. The volume will be of great interest to scholars and researchers of public policy, media and communication studies, Indian politics, modern Indian history and South Asian Studies.

Opening Strategy

Author : Richard Whittington
Publisher : Oxford University Press
ISBN 13 : 0192573802
Total Pages : 336 pages
Book Rating : 4.1/5 (925 download)

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Book Synopsis Opening Strategy by : Richard Whittington

Download or read book Opening Strategy written by Richard Whittington and published by Oxford University Press. This book was released on 2019-03-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy is becoming more 'open' - more transparent and more inclusive. Opening Strategy tells the story of how corporate strategists and strategy consultants have worked since the middle of the last century to open up the strategy process. First strategic planning, then strategic management, and now 'open strategy' have all brought more people into the strategy process and provided more strategic information, for the benefit of both business and society at large. Informed by interviews with corporate strategists and consultants at leading firms such as General Electric and McKinsey & Co, and drawing on the historical archives of strategy's pioneers, this book provides vivid insights into the trials and tribulations of practice change in the strategy profession. Above all, it stresses the hard work of the little recognized and sometimes eccentric individuals who have been leaders in practice change. By building on a wide range of illustrations, covering both successes and failures, the book draws out general lessons for practice innovation in strategy. Those studying the topic will be able to set standard strategy techniques in historical and social context and develop new areas for investigation, while practising executives and consultants should gain a sense of how to innovate in strategy - and how not to.

Corporate Social Responsibility

Author : Andreas Rasche
Publisher : Cambridge University Press
ISBN 13 : 110711487X
Total Pages : 559 pages
Book Rating : 4.1/5 (71 download)

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Book Synopsis Corporate Social Responsibility by : Andreas Rasche

Download or read book Corporate Social Responsibility written by Andreas Rasche and published by Cambridge University Press. This book was released on 2017-03-23 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory textbook explores the key issues in global business in corporate social responsibility.

Technology Strategy Patterns

Author : Eben Hewitt
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1492040827
Total Pages : 231 pages
Book Rating : 4.4/5 (92 download)

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Book Synopsis Technology Strategy Patterns by : Eben Hewitt

Download or read book Technology Strategy Patterns written by Eben Hewitt and published by "O'Reilly Media, Inc.". This book was released on 2018-10-15 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technologists who want their ideas heard, understood, and funded are often told to speak the language of businessâ??without really knowing what that is. This bookâ??s toolkit provides architects, product managers, technology managers, and executives with a shared languageâ??in the form of repeatable, practical patterns and templatesâ??to produce great technology strategies. Author Eben Hewitt developed 39 patterns over the course of a decade in his work as CTO, CIO, and chief architect for several global tech companies. With these proven tools, you can define, create, elaborate, refine, and communicate your architecture goals, plans, and approach in a way that executives can readily understand, approve, and execute. This book covers: Architecture and strategy: Adopt a strategic architectural mindset to make a meaningful material impact Creating your strategy: Define the components of your technology strategy using proven patterns Communicating the strategy: Convey your technology strategy in a compelling way to a variety of audiences Bringing it all together: Employ patterns individually or in clusters for specific problems; use the complete framework for a comprehensive strategy