Aligning Strategy and Sales

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Author :
Publisher : Harvard Business Review Press
ISBN 13 : 1422196089
Total Pages : 329 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Aligning Strategy and Sales by : Frank Cespedes

Download or read book Aligning Strategy and Sales written by Frank Cespedes and published by Harvard Business Review Press. This book was released on 2014-08-12 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The best sales book of the year" — strategy+business magazine That gap between your company’s sales efforts and strategy? It’s real—and a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book. In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution. With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm’s unique goals, not a generic selling formula. Cespedes shows how sales efforts affect all elements of value creation in a business, whether you’re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm’s customer management activities and so improve selling and strategy.

SPIN® -Selling

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000111482
Total Pages : 253 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis SPIN® -Selling by : Neil Rackham

Download or read book SPIN® -Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

The Sales Playbook

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Author :
Publisher :
ISBN 13 : 9781628652864
Total Pages : 182 pages
Book Rating : 4.6/5 (528 download)

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Book Synopsis The Sales Playbook by : David I Hill

Download or read book The Sales Playbook written by David I Hill and published by . This book was released on 2016-04-07 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:

17 Strategies to Close Every Sale Guaranteed Plus How to Combat the Fear of Closing

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Author :
Publisher : Lulu.com
ISBN 13 : 0557030781
Total Pages : 70 pages
Book Rating : 4.5/5 (57 download)

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Book Synopsis 17 Strategies to Close Every Sale Guaranteed Plus How to Combat the Fear of Closing by : John Di Lemme

Download or read book 17 Strategies to Close Every Sale Guaranteed Plus How to Combat the Fear of Closing written by John Di Lemme and published by Lulu.com. This book was released on 2008-11-30 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: 17 Strategies to Close Every Sale Guaranteed Plus How to Combat the Fear of Closing - These closing and marketing strategies will take your business to the next level and explode your profits!

Nonstop Sales Boom

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Author :
Publisher : AMACOM
ISBN 13 : 0814433774
Total Pages : 306 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Nonstop Sales Boom by : Colleen Francis

Download or read book Nonstop Sales Boom written by Colleen Francis and published by AMACOM. This book was released on 2014-08-13 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonstop Sales Boom explains how to break this unhealthy cycle and achieve strong, steady results--every quarter, from every member of the team. Has the last week of each quarter in your business become a mad scramble to meet quota? Do your year-end reports show sporadic and unexplainable highs some weeks that will be near impossible to meet next year, as well as mysterious lows that ruined your goals for a 10 percent increase? For many sales organizations, anomalies such as these are strangely commonplace and unshakeable without intentional efforts to ratify them. Author and experienced sales leader for over twenty years Colleen Francis says the secret to leaving behind the roller-coaster reports and achieving sustaining, steady success is to broaden the focus from merely closing deals to actively nurturing the four critical stages of client engagement: Attraction: Fill the funnel with lucrative prospects Participation: Turn them into customers faster Growth: Invest in valued clients Leverage: Turn customers into referral generators When companies concentrate on only one or two of these areas, their results become erratic. But by becoming purposeful toward all four, simultaneously, they will systematically attract a regular flow of prospects and move them smoothly through the pipeline--taking the chaos and pressure away from the end of quarter for good!

Always Be Closing

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Author :
Publisher :
ISBN 13 : 9780692739471
Total Pages : 134 pages
Book Rating : 4.7/5 (394 download)

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Book Synopsis Always Be Closing by : Omid Kazravan

Download or read book Always Be Closing written by Omid Kazravan and published by . This book was released on 2016-07-23 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: *Free Gift* Join the Always Be Closing Tribe to get access to free offers and to keep up to date with trainings and programs. Why you Must Get ALWAYS BE CLOSING: Top Sales People's Training Techniques and strategies to Learn How to Perfect the Art of Selling to Anyone in Order to Get More Customers, Receive More Referrals and Earn More Money book to help you with your business, social skills, and personal life, RIGHT NOW! Limited Time Sale: $9.95 Retail: $19.99 You are guaranteed to see a dramatic increase in your social skills and your sales training that will guarantee to help you make more money and get rich. The Always Be Closing sales strategies are proven to work in any sales environments and outside of the sales environment because it turns you into a giver. The more you give the more you receive. >Omid Kazravan has been training on his interpersonal skills since he was extremely young. Constantly practicing and refining his communication and interpersonal skills. The most requested topic from other professionals is "How do I sell more without coming off as needy?!"Omid Kazravan went ahead and wrote "ALWAYS BE CLOSING: Top Sales People's Training Techniques and strategies to Learn How to Perfect the Art of Selling to Anyone in Order to Get More Customers, Receive More Referrals and Earn More Money" To solve that answer. When you GET THIS BOOK TODAY, You will be learning from one of America's youngest top salesman to quickly and easily create win win situations using excellent interpersonal skills and negotiations skills without feeling pushy because you'll be developing your people skills through this training program. > There are a lot of books out there that teach you how to become a better salesman and make extra money. The thing that makes " ALWAYS BE CLOSING: Top Sales People's Training Techniques and strategies to Learn How to Perfect the Art of Selling to Anyone in Order to Get More Customers, Receive More Referrals and Earn More Money " stand out is the fact that we have taken a whole new approach to the field. A proven new training program that sales executives love. There is also a special chapter in this book that is geared towards helping you remember everyone's names and faces upon meeting them. In How to Win and Influence People, Dale Carnegie says, "Remember that a person's name is to that person the sweetest and most important sound in any language." The first step in improving your communication skills and people skills, is to be able to build a rapport with the people that you want to talk to. What better way to build rapport than to be able to remember that person's name and call them out by it a month a later. Do you think that they will be more open to communicating with you if they knew that you cared enough about them to take the time and remember their name? In the bonus chapter, you will also learn how to use the Art of Visualization to connect deeper with the people that you interact with by remembering the information that you talked about. This will build more trust and strengthen your relationships with others if they know that you actually care about what they have to say by remembering facts from the conversations that you have with them. As you will learn in this book, all of the top salesmen will tell you that The Key to sales is actually having excellent people skills, communication skills and interpersonal skills. It's not about having hard core closing techniques. People respond better to you when they see that you actually care for them. "People don't care how much you know, until they know how much you care." When it comes to sales strategies you need to be able to be the best appreciator and giver in order to see the greatest results. The person that adds the most value wins. Anyone in a leadership role and anyone that wants to see an increase in their sales busines. If you deal with People in Any Capacity, Then THIS BOOK IS FOR YOU

Sales Closing For Dummies

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0764550632
Total Pages : 299 pages
Book Rating : 4.7/5 (645 download)

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Book Synopsis Sales Closing For Dummies by : Tom Hopkins

Download or read book Sales Closing For Dummies written by Tom Hopkins and published by John Wiley & Sons. This book was released on 1998-04-30 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without the close, there is no sale. Pretty obvious, right? Yet, for many salespeople, closing is the most baffling and elusive part of the selling process. All too often, salespeople meet qualified clients and charm them with an eloquent presentation, only to see the sale mysteriously slip from between their fingers in the end. Which is sad when you consider all the hard work – the prospecting, preparation, planning, and practice – done for the sake of a moment of truth that never arrives. Fortunately, closing is an art that can be mastered, and now Sales Closing For Dummies shows you how. Packed with powerful principles that can help you become a top-producing salesperson, Sales Closing For Dummies is the ultimate guide to mastering that most mysterious part of the selling equation. Tom Hopkins, the legendary sales genius who, by age 30 was the nation’s leading real-estate trainer, demystifies closing and shows what it takes to be a champion closer, including how to: Lead a sale without being pushy Read the signs of an interested potential buyer Use questioning methods that close sales, time and again Help clients feel good about their buying decisions Keep your clients’ business and build their loyalty Build long-term relationships and watch your sales grow With the help of dozens of real-life examples from a wide cross section of industries, Tom shows why professional selling is about communication, not coercion. And he shares his considerable insight and experience on: Verbal and visual buying cues and how to recognize them Choosing the best location for closing Addressing concerns and creating a sense of urgency Time-tested tactics and strategies for ending customer procrastination, overcoming their fear, closing from a distance, and more The ten biggest closing mistakes and how to avoid them Add-on selling and other ways of getting your clients to help you to build your business Featuring Tom’s Hopkins’ trademark “Red Flag” key points and situation scripts, this fun, easy-to-understand guide arms you with the hands-on tools and techniques you’ll need to become a world-class closer.

Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 1260462676
Total Pages : 260 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit by : Jeff Shore

Download or read book Follow Up and Close the Sale: Make Easy (and Effective) Follow-Up Your Winning Habit written by Jeff Shore and published by McGraw Hill Professional. This book was released on 2020-07-14 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning sales coach Jeff Shore shows sales professionals how to apply buyer psychology to personalize follow-ups, serve customers—and seal the deal faster. What does a sales professional do when the customer says, “Not yet”? Companies have invested thousands and even millions of dollars in CRM technology over the past decade, but frontline salespeople and sales executives alike are still groping for solutions. The problem of drift—a common phenomenon in which a prospect simply forgets about the product offering and goes dark—is persistent and rampant. Technology doesn’t change behavior on its own. Behavior is changed by adopting better habits. The fact is 44 percent of salespeople give up after one follow-up attempt. That sad reality presents a genuine opportunity. In Follow Up and Close the Sale, Jeff Shore offers research-based insights into the customer’s buying journey to teach sales professionals how to: • Create and maintain Emotional Altitude for the customer • Leverage speed as an advantage • Personalize follow-up to fulfill customer needs and provide value • Overcome the mental barriers that make follow-up a difficult task • Select the right follow-up method • Stay in touch without annoying the prospect • “Wake up” tired leads Better yet, this results-oriented book will make the follow-up process, one often dreaded as a grueling chore, to be genuinely enjoyable. Effective follow-up is relationship-based, service-driven, and emotionally positive. It’s about rituals and routines, rhythms and the right attitude. It’s about not quitting when others give up. Follow-up is what separates the good from the great.

The Challenger Sale

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Author :
Publisher : Penguin
ISBN 13 : 1101545895
Total Pages : 242 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Challenger Sale by : Matthew Dixon

Download or read book The Challenger Sale written by Matthew Dixon and published by Penguin. This book was released on 2011-11-10 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance. Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale. The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

Game Plan Selling

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Author :
Publisher : Marc Wayshak Communications LLC
ISBN 13 : 9780985411312
Total Pages : 186 pages
Book Rating : 4.4/5 (113 download)

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Book Synopsis Game Plan Selling by : Marc Wayshak

Download or read book Game Plan Selling written by Marc Wayshak and published by Marc Wayshak Communications LLC. This book was released on 2014-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's technology-saturated world, information is cheap. The Internet has changed everything for prospects--not to mention for the salespeople who hope to win their business. Prospects no longer need that big sales pitch touting all the features and benefits of a product. What's more, they have come to resent old-school selling techniques. As Marc explains in Game Plan Selling, winning the business of well-informed prospects is very similar to winning in sports. Consistent success--both in sales and on the field--requires a distinct strategy, a repeatable process and a clear plan to execute with commitment and passion. In this highly practical book, you will learn how to: *Separate yourself from the competition; *Use a simple system to close sales more quickly and with greater frequency; and *Create a personal selling plan to virtually guarantee success.

The Science of Selling

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Author :
Publisher : Penguin
ISBN 13 : 0143129333
Total Pages : 289 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis The Science of Selling by : David Hoffeld

Download or read book The Science of Selling written by David Hoffeld and published by Penguin. This book was released on 2022-02-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot

Winning the Professional Services Sale

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470522011
Total Pages : 225 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Winning the Professional Services Sale by : Michael W. McLaughlin

Download or read book Winning the Professional Services Sale written by Michael W. McLaughlin and published by John Wiley & Sons. This book was released on 2009-08-06 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: An innovative approach to winning more profitable sales in the growing professional services industry In recent years, professional services providers have had to rethink their sales methods and adapt to profound changes in the way clients buy services. In response, Winning the Professional Services Sale argues for fundamental changes in the seller's mindset and sales strategies. Rather than pressing the sale, salespeople must help clients buy--the way that works best for each client. This new approach gives buyers what they now want in a services seller: a consultative problem solver, change agent, and solution integrator, all rolled into one. Author Michael McLaughlin presents a strategy for winning new business with a holistic approach to each client relationship. Only by fully understanding a sale from every angle, including its impact on the client's business and career, can salespeople thrive in the new era of the service economy.

Cold Calling for Women

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Author :
Publisher : DFD Publications
ISBN 13 : 9780967126807
Total Pages : 212 pages
Book Rating : 4.1/5 (268 download)

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Book Synopsis Cold Calling for Women by : Wendy Weiss

Download or read book Cold Calling for Women written by Wendy Weiss and published by DFD Publications. This book was released on 2000 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eliminate Telephone terror and turn cold call to cash! Cold calling is a powerful, inexpensive and easy way to develop new contacts and expand resources. In today's market, generating new business requires planning and skill. For over 10 years, Wendy Weiss has been a marketing consultant specializing in cold calling and appointment setting.

Eliminate Your Competition

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Author :
Publisher :
ISBN 13 : 9780692111925
Total Pages : 298 pages
Book Rating : 4.1/5 (119 download)

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Book Synopsis Eliminate Your Competition by : Sean O'Shaughnessey

Download or read book Eliminate Your Competition written by Sean O'Shaughnessey and published by . This book was released on 2018-05-14 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most salespeople lose the deal before they ever get started! It isn't uncommon for the customer to have already made a decision before most salespeople even learn of the opportunity. Most salespeople have to beat the preferred competitor by a significant margin just to be considered equivalent. Don't you wish that you could be the preferred vendor in all of your opportunities? Selling is a difficult career in which to make a living; it is not uncommon to have the commission check denied before the salesperson even gets a chance to win. Analysis of thousands of sales situations has made it phenomenally obvious that most salespeople begin their sales campaign so late in the decision-making process that they are virtually guaranteed to lose the order. To make matters worse, when they do start the campaign early enough, most salespeople do not know how to control the prospect adequately so that they can guarantee their victory. Typical turnover for a sales department is 10-20%. Many companies see turnover that approaches 40-60%! This turnover costs them 50% of their revenue-generating capability. In any organization that exceeds 25% turnover, the loss of trust with the customer can be astounding as the new salesperson tries to rebuild the entire relationship. In any given quarter dozens or hundreds of companies do not make their forecasted numbers and are dramatically punished by Wall Street. This book will provide the management of a company with a framework to teach their salespeople how to attain their quotas with higher profits. It will also allow salespeople to rise to the top of their organization and be the super-achievers who win awards, trips, bonuses, and respect. In this book, I will show you how to eliminate your competition and maximize your commission.

Overcoming Objections: How to Close More Sales at Higher Margins Using Proven Strategies

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Author :
Publisher : Henry Associates Press
ISBN 13 : 9780996936002
Total Pages : 114 pages
Book Rating : 4.9/5 (36 download)

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Book Synopsis Overcoming Objections: How to Close More Sales at Higher Margins Using Proven Strategies by : Carl Henry

Download or read book Overcoming Objections: How to Close More Sales at Higher Margins Using Proven Strategies written by Carl Henry and published by Henry Associates Press. This book was released on 2016-02-10 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: In almost every sale, an objection will be raised. How you deal with your customer's concern will often make the difference between a completed order and a missed opportunity. The best salespeople don't become masters at overcoming objections by accident. They can deal with them smoothly and confidently because they get the right information, use the right techniques, and follow a smart strategy for melting buyer resistance. In this short book, Carl Henry will teach you everything you need to know about sales objections, including: what the most common objections are, why customers raise them, how you can diagnose and defeat almost objection, and even when to walk away from a sale. Don't let sales objections stop you in your tracks... and stop you from earning your next commission. Pick up your copy of Overcoming Sales Objections today and learn what it takes to get past customer reluctance and close more sales!

Baseline Selling

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Author :
Publisher : Dave Kurlan
ISBN 13 : 1420895672
Total Pages : 233 pages
Book Rating : 4.4/5 (28 download)

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Book Synopsis Baseline Selling by : Dave Kurlan

Download or read book Baseline Selling written by Dave Kurlan and published by Dave Kurlan. This book was released on 2005-11 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Baseline Selling - How to Become a Sales Superstar by Using What You Already Know About the Game of Baseball, will dramatically change the way we approach the sales process, replacing the gratuitous complexity advocated by today's sales "experts" with an elegant and very effective simplicity. Studies have shown that the selling techniques of the last two decades have had very little impact on most of the sales population less than 75 percent of all salespeople, to be exact. Why? Because of the complexity, learning curve and difficulty in applying the concepts in these systems. In response to the urgent need for a flexible, innovative process that will enable people to grasp the essential skills necessary to close a sale in any situation, Baseline Selling reemphasizes the fundamentals of selling in a fresh, memorable way that modern sales professionals can relate to and utilize, and above all, one that complements and enriches advanced sales methodologies. Salespeople who read this book and put its wisdom to work will succeed at acquiring more opportunities as they learn to get appointments more easily. They will excel at creating opportunities with prospects who are "not interested". They'll sell at higher margins by using the "Rule of Ratios". Their closing percentages will improve dramatically as they implement the simple Inoffensive Close". Salespeople selling commodities, struggling to differentiate themselves, will love "Commodity Busters" and every salesperson will be able to shorten their sell cycle by "Taking a Lead". Quite simply, Baseline Selling introduces a way for salespeople to visualize and touch all the "sales bases" without over-complicating the process.

How to Sell Anything to Anybody

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Author :
Publisher : Simon and Schuster
ISBN 13 : 0743273966
Total Pages : 196 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis How to Sell Anything to Anybody by : Joe Girard

Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.