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Author : Ronald L. Applbaum
Publisher : Merrill Publishing Company
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (91 download)
Download or read book Strategies for Persuasive Communication written by Ronald L. Applbaum and published by Merrill Publishing Company. This book was released on 1974 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mathukutty M. Monippally
Publisher : Penguin Books
ISBN 13 : 9789814867030
Total Pages : 259 pages
Book Rating : 4.8/5 (67 download)
Download or read book The Persuasive Manager written by Mathukutty M. Monippally and published by Penguin Books. This book was released on 2019 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jay A. Conger
Publisher : Harvard Business Review Press
ISBN 13 : 1633691020
Total Pages : 81 pages
Book Rating : 4.6/5 (336 download)
Download or read book The Necessary Art of Persuasion written by Jay A. Conger and published by Harvard Business Review Press. This book was released on 2008-09-08 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Author : Patricia Cafferata
Publisher : Free Press
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.3/5 (97 download)
Download or read book Cognitive and Affective Responses to Advertising written by Patricia Cafferata and published by Free Press. This book was released on 1989 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practitioner's and academicians' views are integrated in this overview of current thought regarding consumers' cognitive and affective responses to advertising.
Author : Federica Ferrari
Publisher : Routledge
ISBN 13 : 1351743171
Total Pages : 459 pages
Book Rating : 4.3/5 (517 download)
Download or read book Metaphor and Persuasion in Strategic Communication written by Federica Ferrari and published by Routledge. This book was released on 2018-10-10 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse. The book’s theoretical and methodological grounding in metaphor allows for an alternative perspective on strategic communication but also a robust discussion of both persuasion and other kinds of related discursive processes at work in political communication, including narrative, identification, and ideology. The volume integrates case studies from prominent political discourses, including those of George W. Bush, Jr., Tony Blair, and Barack Obama, to highlight the crucial role of persuasion management and sustainability in the public sphere and the ways in which it might inform political action and change in a positive way. Broadening our perception of the possibilities of persuasion and strategic communication, this dynamic volume is key reading for students and scholars in communication studies, political science, rhetoric, and cognitive linguistics.
Author : Martha Cooper
Publisher :
ISBN 13 : 9780961648985
Total Pages : 380 pages
Book Rating : 4.6/5 (489 download)
Download or read book Power Persuasion written by Martha Cooper and published by . This book was released on 1997 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rae A. Stonehouse
Publisher : Live For Excellence Productions
ISBN 13 : 1998813827
Total Pages : 57 pages
Book Rating : 4.9/5 (988 download)
Download or read book Mastering the Art of Persuasion: Strategies for Crafting Compelling Speeches and Presentations written by Rae A. Stonehouse and published by Live For Excellence Productions. This book was released on 2024-08-07 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to captivate your audience and deliver messages that inspire action? In "Mastering the Art of Persuasion," author Rae A. Stonehouse provides proven strategies to help you become a master of influential communication. In today's world of information overload, being able to persuade effectively is a crucial skill. This book will equip you with the tools to craft compelling speeches and presentations that move your audience - both intellectually and emotionally. You'll learn how to structure persuasive messages by establishing credibility, leveraging emotional appeals, and presenting logical arguments. Specific tactics are provided for evoking desired emotions in your audience, such as desire, excitement, and concern. You'll also gain insights into the psychology behind persuasion and how to ethically apply psychological principles like reciprocity and social proof. Among the powerful techniques you'll master: Using vivid storytelling and descriptive language to captivate your audience Leveraging emotions like excitement, hope, and fear to make your message resonate Employing psychological principles like reciprocity and social proof Understanding how ethos, pathos, and logos combine for maximum impact Effectively utilizing data, statistics, and examples Building trust and credibility through transparent communication Delivering ethical presentations that inspire while respecting your audience Whether you're crafting a speech, presentation, sales pitch, or other persuasive message, this book will give you powerful tools to truly captivate your audience. Through step-by-step strategies and real examples, you'll learn how to combine logic, emotion, and credibility for a lasting impact. Equal parts inspiring and practical, "Mastering the Art of Persuasion" will revolutionize how you communicate. Its ethical techniques will help you influence and motivate others, ultimately making you a more confident, respected, and effective speaker, in any situation.
Author : Weslen Carvalho
Publisher : Weslen Lucas Eredes Carvalho
ISBN 13 :
Total Pages : 49 pages
Book Rating : 4./5 ( download)
Download or read book Advanced Persuasion Techniques written by Weslen Carvalho and published by Weslen Lucas Eredes Carvalho. This book was released on 2024-06-04 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncover the secrets behind the most advanced persuasion techniques in this essential guide. From refined strategies for influencing decisions to innovative methods for winning over the audience, this book offers a deep dive into the tools and tactics needed to excel in the art of persuasion in any setting. With practical examples, insightful observations, and astute approaches, this book will be your reliable guide to mastering persuasion and achieving your goals with confidence and effectiveness.
Author : Patrick King
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781541139435
Total Pages : 0 pages
Book Rating : 4.1/5 (394 download)
Download or read book Persuasion Tactics written by Patrick King and published by Createspace Independent Publishing Platform. This book was released on 2016-12-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get others to do what you want, subtly and without detection. Exact phrases and words to convince, plant ideas, lead, and defend yourself.If you want to (1) win people over, (2) negotiate and debate better, and (3) become an effective and engaging leader, Persuasion Tactics will be your seminal guide to coming out on top and ahead.Master both direct and subconscious persuasion methods.Most books on persuasion promise "mind control hacks" - they are complete myth. Persuasion Tactics contains only scientifically proven methods from the world's top researchers, marketers, leaders, and negotiators. Learn how to completely change people's minds with undetected, invisible influence and mental maneuvers.Get your way without confrontation or feeling pushyPersuasion is much more than simple arguing or negotiating - it's about making your presence and impact felt in every aspect of life. As a social skills and charisma coach and internationally bestselling author who has sold over a quarter of a million books, this is exactly how people get ahead in life and become charming, confident, and likable.Learn how to make your strongest point - every time.- The subtle power of emotional debt.- How to covertly plant an idea in someone's head without them realizing it.- Specific phrases, words, and speaking techniques to persuade and influence.- Classic psychological motivators.Become a people engineer.- The anatomy of Adolf Hitler's rise of power.- Psychological models of behavior and desires.- Mental and linguistics tactics to change people's realities.- Analyze communication styles to speak on people's level.Gain non-manipulative social influence and persuasive power.Persuasion gives you the power to shape your life and the relationships around you. Nothing we want in life will ever be simply given to you - you have to seize it. Persuasion is the key to that.You will learn to simply get what you want, without appearing confrontational or turning people off. Persuasion skills will make your life exponentially easier as a result of understanding people and using universal mental triggers.To get what you want, and defend it from others, click the BUY NOW button at the top right of this page!
Author : Corey Liberman
Publisher :
ISBN 13 : 9781465217530
Total Pages : 0 pages
Book Rating : 4.2/5 (175 download)
Download or read book Casing Persuasive Communication written by Corey Liberman and published by . This book was released on 2013-09-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Casing Persuasive Communication
Author : Kathryn Sue Young
Publisher : Waveland Press
ISBN 13 : 1478648287
Total Pages : 233 pages
Book Rating : 4.4/5 (786 download)
Download or read book Practical Principles of Persuasion written by Kathryn Sue Young and published by Waveland Press. This book was released on 2021-09-29 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you convince someone to agree with you? What persuasive elements are required to elicit compliance? This interactive, accessible approach looks at principles of persuasion as they apply to everyday lives. Framing persuasion from an intrapersonal and interpersonal perspective captures reader interest and makes the subtlety of social influence understandable. The importance of building and maintaining personal credibility is reinforced throughout the text. Ethical issues are raised as persuasive strategies are discussed. Clear, practical suggestions for effective persuasion are presented in an engaging fashion and encourage the application of meaningful insights for stronger interpersonal relationships. Learning the skills that motivate people to change behavior vastly improves the reader’s ability to persuade others effectively. The discussion also facilitates critical thinking for recipients of persuasive messages. Practical Principles of Persuasion is ideal for classroom or online learning because of its concise lessons and interactive approach. The workbook provides a solid foundation for the key concepts and practices of persuasive communication.
Author : Robert B. Cialdini
Publisher : Pearson Scott Foresman
ISBN 13 :
Total Pages : 434 pages
Book Rating : 4.F/5 ( download)
Download or read book Influence written by Robert B. Cialdini and published by Pearson Scott Foresman. This book was released on 1988 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.
Author : James P. Farwell
Publisher : Georgetown University Press
ISBN 13 : 1589019423
Total Pages : 306 pages
Book Rating : 4.5/5 (89 download)
Download or read book Persuasion and Power written by James P. Farwell and published by Georgetown University Press. This book was released on 2012-11-27 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, a former political consultant, the US government's approach to strategic communication has been misguided. Persausion and Power stands apart for its critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for the art of strategic communication including psychological operations, military information support operations, propaganda, and public diplomacy. Farwell stresses that words, deeds, actions, and symbols may qualify as strategic communication and aim to mold or shape public opinion to influence behavior in order to attain specific objectives, advance interests, or—viewed from a military perspective—satisfy or create conditions that produce a desired end-state. He contends that a message that is true, consistent, and persuasive is more powerful than any deception. Persuasion and Power is a book about the art of strategic communication, how it is used, where, and why. Using historical examples, Farwell illustrates how its principles have made a critical difference throughout history in the outcomes of crises, conflicts, politics, and diplomacy across different cultures and societies. This insightful volume will help communications officers, policymakers, and students understand when, where, and how they can apply the principles of strategic communication to advance national security interests.
Author : James B. Stiff
Publisher : Guilford Publications
ISBN 13 : 146252950X
Total Pages : 401 pages
Book Rating : 4.4/5 (625 download)
Download or read book Persuasive Communication written by James B. Stiff and published by Guilford Publications. This book was released on 2016-08-26 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Author : Ylich Tarazona
Publisher : Mastery in Public Speaking and Persuasive Communication
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.2/5 (233 download)
Download or read book The Power of Persuading with Your Words written by Ylich Tarazona and published by Mastery in Public Speaking and Persuasive Communication. This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Power of Persuading with Your Words The definitive guide to becoming a master of persuasive communication. Discover the keys to success to unleash your communication potential: Do you want to learn how to speak in public with conviction and leave a lasting impression on your audience? Do you wish to become a master of persuasive communication and have the potential to influence others through the power of your words? Get ready to embark on an exciting journey towards mastery of the spoken word! This revolutionary book condenses over 17 years of experience in the fields of public speaking and communication on a professional level. All of my experience and knowledge condensed into a practical guide, which will provide you with the necessary tools to communicate your message with outstanding impact and persuade any audience. Whether you need to speak in public, make business proposals, sell an idea or simply influence your personal relationships, "The Power of Persuading with Your Words". Will provide you with the essential methodologies, techniques, and strategies for success in any situation. Some key topics we will cover include: Mastering the art of public speaking: You will learn how to identify opportunities to influence your audience, unleashing your true potential as a speaker. Techniques to encourage audience participation: You will discover proven strategies to engage your audience and project unshakable confidence. The power of words, vocal tone and body language: You will learn how to leverage these three powerful communication tools to convey your messages with impact and persuasion. Advanced persuasion techniques: You will explore concepts for positively influencing others and achieving spectacular results. The secrets of persuasion: Discover how to harness the power of influence to win over your audience and compel them to act. In "The Power of Persuading with Your Words", you will not only find the theoretical concepts, but it will also provide you with a series of strategies, techniques, and methodologies. Accompanied by a sequence of practical exercises and examples that will allow you to apply what you have learned in real situations and enhance your communication skills. What will you gain by reading "The Power of Persuading with Your Words"? Practical advice and proven methodologies backed by the experience of renowned communication and public speaking experts. Effective strategies for speaking in public with power, confidence, and security. Techniques to master your words, vocal tone and use body language to impact fully. Advanced tools of communication persuasion to influence others and achieve your goals. A complete guide full of exercises and examples that will take you from the fundamentals to the most advanced techniques of public speaking, communication and persuasion. Take advantage of this great opportunity to transform the way you communicate and stand out in all areas of your life! Buy "The Power of Persuading with your Words" now and take advantage of the special price. Remember, the power of your words, vocal tone and body language have the power to change lives and transform the world! Take the first step towards mastery of persuasive communication and become the elite speaker everyone wants to hear. Seize the moment, buy your book and start your journey towards mastery of persuasive communication. We'll see you on the other side!
Author : Eric S. Knowles
Publisher : Psychology Press
ISBN 13 : 1135626383
Total Pages : 350 pages
Book Rating : 4.1/5 (356 download)
Download or read book Resistance and Persuasion written by Eric S. Knowles and published by Psychology Press. This book was released on 2004-02-26 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resistance and Persuasion is the first book to analyze the nature of resistance and demonstrate how it can be reduced, overcome, or used to promote persuasion. By examining resistance, and providing strategies for overcoming it, this new book generates insight into new facets of influence and persuasion. With contributions from the leaders in the field, this book presents original ideas and research that demonstrate how understanding resistance can improve persuasion, compliance, and social influence. Many of the authors present their research for the first time. Four faces of resistance are identified: reactance, distrust, scrutiny, and inertia. The concluding chapter summarizes the book's theoretical contributions and establishes a resistance-based research agenda for persuasion and attitude change. This new book helps to establish resistance as a legitimate sub-field of persuasion that is equal in force to influence. Resistance and Persuasion offers many new revelations about persuasion: *Acknowledging resistance helps to reduce it. *Raising reactance makes a strong message more persuasive. *Putting arguments into a narrative increases their influence. *Identifying illegitimate sources of information strengthens the influence of legitimate sources. *Looking ahead reduces resistance to persuasive attempts. This volume will appeal to researchers and students from a variety of disciplines including social, cognitive, and health psychology, communication, marketing, political science, journalism, and education.
Author : James Brian Stiff
Publisher : Guilford Press
ISBN 13 : 9781572307025
Total Pages : 372 pages
Book Rating : 4.3/5 (7 download)
Download or read book Persuasive Communication written by James Brian Stiff and published by Guilford Press. This book was released on 2002-10-18 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.
