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Strategie De Fidelisation
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Book Synopsis Branded Entertainment by : Jean-Marc Lehu
Download or read book Branded Entertainment written by Jean-Marc Lehu and published by Kogan Page Publishers. This book was released on 2007 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.
Book Synopsis Les mots-clés du marketing - Anglais by : Annie Delhome
Download or read book Les mots-clés du marketing - Anglais written by Annie Delhome and published by Editions Bréal. This book was released on with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Publisher :TheBookEdition ISBN 13 :2970161907 Total Pages :250 pages Book Rating :4.9/5 (71 download)
Download or read book written by and published by TheBookEdition. This book was released on with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Combining Aesthetic and Psychological Approaches to TV Series Addiction by : Sébastien Lefait
Download or read book Combining Aesthetic and Psychological Approaches to TV Series Addiction written by Sébastien Lefait and published by Cambridge Scholars Publishing. This book was released on 2018-07-26 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book establishes, and then analyses, the interrelation between series and dependence by focusing on two aspects of their connection: the overconsumption of TV series, and the production devices that lead to it. Due to its two-sided nature, the volume brings together specialists from different backgrounds. On the one hand, it involves people working with addiction, such as psychiatrists, psychologists, and social workers, whose analytical tools and statistics are extremely useful in assessing the prevalence of TV series addiction, as well as its consequences, in order to make sense of its mechanics. For similar reasons, the authors also include professionals working with children and teenagers, since youths under 18 are largely affected by addictive tendencies. On the other hand, other contributions here are authored by TV series specialists, producers and scriptwriters, as well as academics in the fields of film and TV series studies, cultural studies, and narratology. Their specific perspectives on the topic help better understand what it is about the construction or reception of TV series that aims to create, maintain, amplify, or, on the contrary, curb their ingrained addictive effects.
Book Synopsis Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II by : Houcine Berbou
Download or read book Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II written by Houcine Berbou and published by Cambridge Scholars Publishing. This book was released on 2020-04-06 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
Book Synopsis Les mots-clés du management - Anglais by :
Download or read book Les mots-clés du management - Anglais written by and published by Editions Bréal. This book was released on with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Libraries in a Web 2.0 World by : Dinesh Gupta
Download or read book Marketing Libraries in a Web 2.0 World written by Dinesh Gupta and published by Walter de Gruyter. This book was released on 2011-07-14 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.
Book Synopsis Digital Business and Optimizing Operating Strategies by : Akel, Gökhan
Download or read book Digital Business and Optimizing Operating Strategies written by Akel, Gökhan and published by IGI Global. This book was released on 2024-01-04 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly evolving digital era, businesses undergo profound transformations requiring strategic adaptation and optimization. Digital Business and Optimizing Operating Strategies delves into the intricate interplay between digital technology and business strategies, exploring various facets such as management, marketing, finance, human resources, and more within the digital market structure. This comprehensive book critically examines enterprises' skills, productivity, and adaptability in response to technological advancements and customer expectations. Covering a wide range of sub-topics, this book addresses the management of social media applications, the technological capabilities of human resources, digital sustainability, and the integration of artificial intelligence technology. By highlighting opportunities and challenges, the book serves as a valuable resource for researchers and practitioners across diverse disciplines, offering novel perspectives and cutting-edge practices in the digital business landscape. This book is designed to resonate with a diverse audience, and will appeal to researchers, marketing managers, metaverse enthusiasts, website designers and developers, e-commerce practitioners, social media users, consumer behavior and marketing researchers, and brand experts. It is an essential resource for both undergraduate and graduate students while also serving as a valuable reference for professionals in the field.
Author :Dr G vani, Dr B Nagarjuna, Md KhwajaMoinoddin, Dr Bindu K Nambiar Publisher :Archers & Elevators Publishing House ISBN 13 :938880595X Total Pages : pages Book Rating :4.3/5 (888 download)
Book Synopsis Business Management Practices Emerging Trends by : Dr G vani, Dr B Nagarjuna, Md KhwajaMoinoddin, Dr Bindu K Nambiar
Download or read book Business Management Practices Emerging Trends written by Dr G vani, Dr B Nagarjuna, Md KhwajaMoinoddin, Dr Bindu K Nambiar and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Think Human written by Olivier Duha and published by Kogan Page Publishers. This book was released on 2024-01-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly competitive and digitalized world where experience reins supreme, Olivier Duha highlights the radical evolution of customer relations and outlines six golden rules to maximize customer satisfaction. Advocating for the importance of the human factor assisted by technology in the digital age of customer relations, this book explores the impact of the digital revolution on brands, their shift from being product-focused to customer-focused and provides strategies for how brands can succeed in the battle for the customer. By developing customer relations teams that value the role of the human being augmented by technology, you can put technology at the service of humans and take control to create valuable customer experiences. Drawing on over two decades of experience developing Webhelp into a leading global provider of game-changing customer journeys, Duha shows you how to develop your customer relations team into a key strategic resource for growth.
Book Synopsis Recherches ouvertes sur le numérique by : PAPY Fabrice
Download or read book Recherches ouvertes sur le numérique written by PAPY Fabrice and published by Lavoisier. This book was released on 2013-06-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: En quelques années, les organisations publiques et privées ont imposé à leurs salariés une grande conversion numérique au nom de la performance économique et de l’optimisation des ressources et des moyens. Ce diktat technologique a été massivement plébiscité par les individus eux-mêmes qui ont volontairement intégré ce processus de numérisation à leurs activités personnelles, socialisantes et ludiques. Malgré les études menées ces dernières années en sciences humaines et sociales, confirmant la persistance de fossés numériques, l’émergence de situations de non-usages volontaires et le risque d’avènement d’une société du contrôle, la transformation numérique sociétale apparaît réellement irréversible. Ce nouvel ordre numérique engendre de nouvelles recompositions en matière de communication et de gouvernance au sein des organisations, des changements radicaux dans les relations sociales, des logiques de flux, d’instantanéité, d’immédiateté et d’interopérabilité, etc., et s’avère d’une grande richesse pour la Recherche en Sciences Humaines qui découvre dans cet univers numérique, de nouveaux objets d’étude que cet ouvrage invite à découvrir.
Book Synopsis Handbook of Research on Entrepreneurial Leadership and Competitive Strategy in Family Business by : Saiz-Álvarez, José Manuel
Download or read book Handbook of Research on Entrepreneurial Leadership and Competitive Strategy in Family Business written by Saiz-Álvarez, José Manuel and published by IGI Global. This book was released on 2019-04-15 with total page 591 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference book is an IGI Global Core Reference for 2019 as it provides trending research on family businesses. With the recent boom in entrepreneurship and the maker market, this publication will provide the timeliest research outlining how family businesses can enhance their business practices to ensure sustainability. The Handbook of Research on Entrepreneurial Leadership and Competitive Strategy in Family Business is a collection of innovative research on business and leadership strategies that can be applied to family firms in order to boost efficiency, competitiveness, and optimal use of resource allocation to compete internationally. While highlighting topics including global leadership, knowledge creation, and market performance, this book is ideally designed for business managers, management professionals, executives, researchers, academicians, and students seeking current research on the entrepreneurship role of family businesses in the modern economic age.
Book Synopsis Marketing Et Services by : Jean-Claude Dufour
Download or read book Marketing Et Services written by Jean-Claude Dufour and published by Presses Université Laval. This book was released on 1997 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Understanding and Accessibility of Pre-and Proto-Historical Research Issues: Sites, Museums and Communication Strategies by : Davide Delfino
Download or read book Understanding and Accessibility of Pre-and Proto-Historical Research Issues: Sites, Museums and Communication Strategies written by Davide Delfino and published by Archaeopress Publishing Ltd. This book was released on 2021-09-09 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Museums are increasingly seen as the place where scientific research and heritage education meet; 8 papers here consider the mediation of language from research usage to public usage, making a museum visit an educational experience, universal accessibility, local community involvement, and use of media and new technologies for public outreach.
Download or read book CMA written by and published by . This book was released on 1998 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Affaires globales by : Deborah S. Reisinger
Download or read book Affaires globales written by Deborah S. Reisinger and published by Georgetown University Press. This book was released on 2021-01-04 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-semester intermediate-high to advanced-level French textbook designed for French for Specific Purposes courses such as Business or Professional French, Affaires globales uses an interdisciplinary, multiliteracies approach to help students develop the cultural knowledge and language skills necessary for a career in the francophone world.
Author : Publisher :International Potato Center ISBN 13 : Total Pages :75 pages Book Rating :4./5 ( download)
Download or read book written by and published by International Potato Center. This book was released on with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt:
