Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Strategic Uses Of Alternative Media
Download Strategic Uses Of Alternative Media full books in PDF, epub, and Kindle. Read online Strategic Uses Of Alternative Media ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Strategic Uses of Alternative Media by : Robyn Blakemen
Download or read book Strategic Uses of Alternative Media written by Robyn Blakemen and published by Routledge. This book was released on 2014-12-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.
Download or read book Alternative Media written by Chris Atton and published by SAGE. This book was released on 2002 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing examples from the UK and the US, this volume offers an introduction to alternative media. It includes radical media as well as newer cultural forms such as zines, fanzines, and personal Web sites.
Book Synopsis Alternative Journalism by : Chris Atton
Download or read book Alternative Journalism written by Chris Atton and published by SAGE. This book was released on 2008-11-20 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A provocative, inspiring and challenging intervention in both journalism and media studies.... Alternative Journalism is that rare book that services students as much as scholars. It widens the trajectory of media studies and creates different modes of reading, writing and thinking... It offers an alternative history beyond the tales of great men, great newspapers, great editors and great technologies. It adds value and content to overused and ambiguous words such as "community" and "citizenship" and captures the spark of new information environments." - THE, (Times Higher Education) Alternative Journalism investigates and analyses the diverse forms and genres of journalism that have arisen as challenges to mainstream news coverage. From the radical content of emancipatory media to the dizzying range of citizen journalist blogs and fanzine subcultures, this book charts the historical and cultural practices of this diverse and globalized phenomenon. This exploration goes to the heart of journalism itself, prompting a critical inquiry into the epistemology of news, the professional norms of objectivity, the elite basis of journalism and the hierarchical commerce of news production. In investigating the challenges to media power presented by alternative journalism, Atton addresses not just the issues of politics and empowerment but also the journalism of popular culture and the everyday. The result is essential reading for students of journalism - both mainstream and alternative.
Book Synopsis Resisting the News by : Jennifer Rauch
Download or read book Resisting the News written by Jennifer Rauch and published by Routledge. This book was released on 2020-12-29 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Resisting the News brings together unique insights from activists and alternative-media users to offer a distinctive perspective on the problems of journalism today—and how to fix them. Using critical-cultural theory and, in particular, the conceptual frameworks of ritual communication and interpretive communities, this book examines how audiences filter their interpretations of mainstream news through the prisms of their identities and experiences with alternative media and political protest. Jennifer Rauch gives voice to alternative-media audiences and illuminates the cultural resources, values, assumptions, critical skills, and discursive strategies through which they make sense of their news environments. Drawing on a 15-year research project, Rauch employs a variety of qualitative, quantitative, and quasi-ethnographic methods, including focus groups, media-use diaries, close-ended surveys, and open-ended questions, to paint a layered portrait of liberal and conservative critiques of journalism. Shedding new light on popular theories about "how news works" and about "mass" audiences, this book will be useful to students, scholars, and teachers of political communication, journalism studies, media studies, and critical-cultural studies.
Book Synopsis Contesting Media Power by : Nick Couldry
Download or read book Contesting Media Power written by Nick Couldry and published by Rowman & Littlefield. This book was released on 2003 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contesting Media Power is the most ambitious international collection to date on the worldwide growth of alternative media that are challenging the power concentration in large media corporations. Media scholars and political scientists develop a broad comparative framework for analyzing alternative media in Australia, Chile, China, Indonesia, Malaysia, Russia, Sweden, South Africa, the United Kingdom, and the United States. Topics include independent media centers, gay online networks and alternative web discussion forums, feminist film, political journalism and social networks, indigenous communication, and church-sponsored media. This important book will help shape debates on the media's role in current global struggles, such as the anti-globalization movement.
Book Synopsis America's Right Turn by : Richard A. Viguerie
Download or read book America's Right Turn written by Richard A. Viguerie and published by Bonus Books, Inc.. This book was released on 2004 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Liberal media activists beware! Richard A. Viguerie, venture capitalist of the conservative movement (described as funding father of the right) and David Franke, a founder of the conservative movement, detail how conservatives-shut out by the liberal mass media of the 1950s and '60s-came to power by utilizing new and alternative media, and then created their own mass media.
Book Synopsis EBOOK: Understanding Alternative Media by : Olga Bailey
Download or read book EBOOK: Understanding Alternative Media written by Olga Bailey and published by McGraw-Hill Education (UK). This book was released on 2007-12-16 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: What are alternative media? What roles do alternative media play in pluralistic, democratic societies? What are the similarities and differences between alternative media, community media, civil society media and rhizomatic media? How do alternative media work in practice? This clear and concise text offers a one-stop guide through the complex political, social and economic debates that surround alternative media and provides a fresh and insightful look at the renewed importance of this form of communication. Combing diverse case studies from countries including the UK, North America and Brazil, the authors propose an original theoretical framework to help understand the subject. Looking at both ‘old’ and ‘new’ media, the book argues for the importance of an alternative media and suggests a political agenda as a way of broadening its scope. Understanding Alternative Media is valuable reading for students in media, journalism and communications studies, researchers, academics, and journalists.
Book Synopsis Alternative Media Meets Mainstream Politics by : Joshua D. Atkinson
Download or read book Alternative Media Meets Mainstream Politics written by Joshua D. Atkinson and published by Rowman & Littlefield. This book was released on 2019-05-20 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the rising role that alternative media play in contemporary mainstream political communication. The book focuses on three primary sites where such media have established growing influence in recent years: political parties, mainstream political news, and participatory media that allow for engagement.
Book Synopsis Integrated Marketing Communication by : Robyn Blakeman
Download or read book Integrated Marketing Communication written by Robyn Blakeman and published by Rowman & Littlefield. This book was released on 2018-02-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
Book Synopsis Web-based Training by : Badrul Huda Khan
Download or read book Web-based Training written by Badrul Huda Khan and published by Educational Technology. This book was released on 2001 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discussing Web-based training from design, development, delivery, management, implementation, and evaluation perspectives, this book includes 63 chapters by experts from around the world. They offer instruction on the uses of the Web for corporate, government, and academic training purposes. Particular chapters address topics like the advantages and limitations of Web-based training, the technological resources available, the theory behind Web-based learning, the use of simulations, online testing, copyright, and cost. c. Book News Inc.
Book Synopsis Alternative and Activist New Media by : Leah Lievrouw
Download or read book Alternative and Activist New Media written by Leah Lievrouw and published by Polity. This book was released on 2011-02-14 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rich and accessible overview of the ways in which activists, artists, and citizen groups around the world use new media and information technologies to gain visibility and voice, present alternative or marginal views, share their own DIY information systems and content, and otherwise resist, talk back to, or confront dominant media culture.
Book Synopsis Taking the Square by : Maria Rovisco
Download or read book Taking the Square written by Maria Rovisco and published by Rowman & Littlefield. This book was released on 2016-06-10 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Arab uprisings to the indignados movement and the global Occupy sit-ins, recent protests and civil unrest have sparked new debates about political organisation, media representation and the nature of contemporary citizenship. But is there anything new about these occupations of public space? How are these protests legitimised or undermined by the intense mediation of streets and squares? And how are these different from expressions of dissent in other contexts, including those of ethnic minorities in the New Orleans mardi gras and survivors of natural disaster in the Philippines? This book challenges the notion of a ‘disappearance of public space’ by reconsidering the significance of physical space and embodiment in the conduct and consequences of protest events. Looking at a range of assemblies–sustained and fleeting, spectacular and ordinary–this volume illuminates how square and street politics and their mediation become vehicles for new ideas of community, citizenship and public life.
Book Synopsis Alternative Media in Contemporary Turkey by : Murat Akser
Download or read book Alternative Media in Contemporary Turkey written by Murat Akser and published by Rowman & Littlefield. This book was released on 2021-10-06 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transformations in alternative media, journalism and social protest in contemporary Turkey have largely occurred due to the upsurge in use of social media. Some of the most fervent users of social media in the world come from Turkey where forms of social media are frequently banned by the Turkish government. This book looks at the structural, economic and political reasons why the current media system fails urban educated young professionals in Turkey and led them to a month long resistance and protest through the use of social media during OccupyGezi movement. The book outlines the history of alternative media use and the ways in which it has become a tool for the critics of the neoliberal economic system in Turkey. The collection concentrates on social media use within social movements and applies interdisciplinary approaches and research methods, ranging from cinema and visual arts to sociology, political science, content analysis and ethnographic study.
Book Synopsis The Political Web by : Peter Dahlgren
Download or read book The Political Web written by Peter Dahlgren and published by Springer. This book was released on 2013-08-09 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: As democracy encounters difficulties, many citizens are turning to the domain of alternative politics and, in so doing, making considerable use of the new communication technologies. This volume analyses the various factors that shape such participation, and addresses such key topics as civic subjectivity, web intellectuals, and cosmopolitanism.
Book Synopsis Rhetoric of a Global Epidemic by : Huiling Ding
Download or read book Rhetoric of a Global Epidemic written by Huiling Ding and published by SIU Press. This book was released on 2014-04-17 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2016 CCCC Best Book Award in Technical and Scientific Communication In the past ten years, we have seen great changes in the ways government organizations and media respond to and report on emerging global epidemics. The first outbreak to garner such attention was SARS (severe acute respiratory syndrome). In Rhetoric of a Global Epidemic, Huiling Ding uses SARS to explore how various cultures and communities made sense of the epidemic and communicated about it. She also investigates the way knowledge production and legitimation operate in global epidemics, the roles that professionals and professional communicators, as well as individual citizens, play in the communication process, points of contention within these processes, and possible entry points for ethical and civic intervention. Focusing on the rhetorical interactions among the World Health Organization, the United States, China, and Canada, Rhetoric of a Global Epidemic investigates official communication and community grassroots risk tactics employed during the SARS outbreak. It consists of four historical cases, which examine the transcultural risk communication about SARS in different geopolitical regions at different stages. The first two cases deal with risk communication practices at the early stage of the SARS epidemic when it originated in southern China. The last two cases move to transcultural rhetorical networks surrounding SARS. With such threats as SARS, avian flu, and swine flu capturing the public imagination and prompting transnational public health preparedness efforts, the need for a rhetoric of global epidemics has never been greater. Government leaders, public health officials, health care professionals, journalists, and activists can learn how to more effectively craft and manage transcultural risk communication from Ding’s examination of the complex and varied modes of communication around SARS. In addition to offering a detailed case study, Rhetoric of a Global Epidemic provides a critical methodology that professional communicators can use in their investigations of epidemics and details approaches to facilitating more open, participatory risk communication at all levels.
Book Synopsis Journey into Social Activism by : Joshua D. Atkinson
Download or read book Journey into Social Activism written by Joshua D. Atkinson and published by Fordham Univ Press. This book was released on 2017-02-01 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic study of social activism and social movements has become increasingly prevalent over the years; this is due in large part to the fact that activists have captured public imagination and gained substantial influence in political discourse. For instance, Occupy Wall Street activists, Tea Party activists, and activists affiliated with the Arab Spring have transformed political debates and have become the focus of mainstream news media coverage about a variety of different political topics. Journey into Social Activism explicates the philosophical foundations of the study of activism and illustrates four different research sites in which activism can be observed and studied: organizations, networks, events, and alternative media. The book will introduce students and scholars to important qualitative approaches to the study of social activism within these four research sites, which is based entirely on successful research projects that have been conducted and published in recent years. Ultimately, this book will prove integral to any students and scholars who wish to use qualitative methods for their research endeavors concerning social activism in contemporary society.
Book Synopsis THE IMPACT OF TELEVISION ADVERTISING ON CHILDREN by : Dr. Anjali Y. Chaudhari
Download or read book THE IMPACT OF TELEVISION ADVERTISING ON CHILDREN written by Dr. Anjali Y. Chaudhari and published by Lulu.com. This book was released on with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt:
