Strategic Planning For Social Media In Libraries

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Strategic Planning for Social Media in Libraries

Author : Sarah K. Steiner
Publisher : American Library Association
ISBN 13 : 1555707793
Total Pages : 130 pages
Book Rating : 4.5/5 (557 download)

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Book Synopsis Strategic Planning for Social Media in Libraries by : Sarah K. Steiner

Download or read book Strategic Planning for Social Media in Libraries written by Sarah K. Steiner and published by American Library Association. This book was released on 2012 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: As we come to appreciate the opportunities that social media opens up, this practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You'll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing. Author Sarah Steiner guides you through the key steps to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.

Social Media Strategies for Dynamic Library Service Development

Author : Tella, Adeyinka
Publisher : IGI Global
ISBN 13 : 1466674164
Total Pages : 389 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Social Media Strategies for Dynamic Library Service Development by : Tella, Adeyinka

Download or read book Social Media Strategies for Dynamic Library Service Development written by Tella, Adeyinka and published by IGI Global. This book was released on 2014-12-31 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: As social technologies continue to evolve, it is apparent that librarians and their clientele would benefit through participation in the digital social world. While there are benefits to implementing these technologies, many libraries also face challenges in the integration and usage of social media. Social Media Strategies for Dynamic Library Service Development discusses the integration of digital social networking into library practices. Highlighting the advantages and challenges faced by libraries in the application of social media, this publication is a critical reference source for professionals and researchers working within the fields of library and information science, as well as practitioners and executives interested in the utilization of social technologies in relation to knowledge management and organizational development.

Strategic Planning for Public Libraries

Author : Joy L. Fuller
Publisher : Library Association Publishing (UK)
ISBN 13 : 9780838947753
Total Pages : 0 pages
Book Rating : 4.9/5 (477 download)

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Book Synopsis Strategic Planning for Public Libraries by : Joy L. Fuller

Download or read book Strategic Planning for Public Libraries written by Joy L. Fuller and published by Library Association Publishing (UK). This book was released on 2021-09-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Planning for Public Libraries is a complete planning toolkit. Each purchase comes with a downloadable supplemental folder full of reusable templates, worksheets, as well as real-life examples from other libraries to help guide the reader through the planning process. This book provides a framework that any library, whether it serves urban, suburban, or rural communities, can use as a basis for its strategic planning.

Marketing and Social Media

Author : Lorri Mon
Publisher : Rowman & Littlefield
ISBN 13 : 1538142961
Total Pages : 323 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Marketing and Social Media by : Lorri Mon

Download or read book Marketing and Social Media written by Lorri Mon and published by Rowman & Littlefield. This book was released on 2020-12-07 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Social Media: A Guide for Libraries, Archives, and Museums, Second Edition is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book serves as both an introductory textbook and as a guide for working professionals interested in developing well-planned evidence-based marketing campaigns. Chapters cover coordinating efforts with the organization’s mission, goals, and objectives, how to do a SWOT analysis and environmental scanning, the use of existing data as well as issues in collecting additional data, how to identify and involve stakeholders, a 4-step marketing model, considerations of price, placement, product, and promotion, market research, understanding customer groups and market segmentation, marketing mix strategy and evaluation, promotional activities, channel selection, social media marketing activities, content marketing, social media policies, guidelines, crisis communication, and evidence-based assessment. Discussion of social media and examples of social media marketing activities are included throughout the book, as well as case study examples of marketing and social media campaigns in libraries, archives and museums. This second edition further includes a new final chapter offering step-by-step guidance for brand-new social media managers on how to get started from their first day on the job with social media marketing, management, assessment, strategic planning, and content calendar planning activities, in addition to working with colleagues and managers to integrate social media into work activities across the organization. For educators, this text includes elements which can be developed into classroom or workshop assignments which include pull quotes highlighting important concepts in each chapter, key terms, discussion questions, illustrative case study examples from archives, libraries and museums, and an annotated bibliography for further reading.

Social Media for Communication and Instruction in Academic Libraries

Author : Joe, Jennifer
Publisher : IGI Global
ISBN 13 : 1522580980
Total Pages : 319 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Social Media for Communication and Instruction in Academic Libraries by : Joe, Jennifer

Download or read book Social Media for Communication and Instruction in Academic Libraries written by Joe, Jennifer and published by IGI Global. This book was released on 2019-03-01 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: The subject of the use of social media has renewed interest because of the impact that it had on the last U.S. presidential election and the impact that social media networks will have on subsequent elections. As guides in the information world, it is thus important that librarians be well versed in social media. This has called attention to the relevance and urgency of incorporating social media use into the academic library, both as a marketing tool and as an instruction tool. Social Media for Communication and Instruction in Academic Libraries is an essential reference source that offers guidance in using social media in academic libraries and in instruction with a special emphasis on assessment and evidence-based practice. Featuring research on topics such as digital libraries, marketing, and web analytics, this book is ideally designed for librarians, administrators, educators, managers, information technology specialists, professionals, researchers, and students.

Social Media in Libraries

Author : Sandhya Aggarwal
Publisher : Ess Ess Publication
ISBN 13 : 9788170007975
Total Pages : 0 pages
Book Rating : 4.0/5 (79 download)

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Book Synopsis Social Media in Libraries by : Sandhya Aggarwal

Download or read book Social Media in Libraries written by Sandhya Aggarwal and published by Ess Ess Publication. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of new technologies has changed the scene in the information world. Today, information is available at the users' fingertips through social media. Social media can be a Trojan horse for libraries. New technologies shorten the distance between the library users and the rest of the world through tools and sites such as YouTube, Facebook, Twitter, and Pinterest. It is a real-time connection, where users can subscribe to other users' activities, and share new ideas and technology. Libraries should find strategies of sustaining relevance without changing the role of the library. This book introduces libraries to new technology, showing how libraries, with strategic planning, can effectively use this new technology. Today, many people, including librarians, interact in the online world. People watch and comment on YouTube videos, comment on a friends' Facebook, and read and post blogs. Despite this, users might not necessarily know how to use social technologies effectively and meaningfully. This book shows how librarians can utilize social media effectively and more efficiently. The adaption of these tools will also help library professionals to communicate, participate, and add value to their experience by allowing them to access and share knowledge from available sources. [Subject: Library and Information Science, Social Media]

Strategic Planning for Results

Author : Sandra Nelson
Publisher : American Library Association
ISBN 13 : 0838935737
Total Pages : 311 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis Strategic Planning for Results by : Sandra Nelson

Download or read book Strategic Planning for Results written by Sandra Nelson and published by American Library Association. This book was released on 2008 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: The PLA Results Series has long served to help public librarians envision, evaluate, and respond to community needs with distinctive programs and services. Building from this proven model, Strategic Planning for Results is the fully revised version of Planning for Results, the foundational book in this groundbreaking series. Sandra Nelson, senior editor of the Results Series, focuses on the essential steps to draft a results-driven, strategic planning process that libraries can complete over the course of four months, regardless of organizational structure or size. Reflecting on the current planning environment for public libraries, Nelson makes the case for strategic rather than long-term planning and includes a wealth of information about understanding and managing the change process to help staff Assess the change-readiness of the library and preparing staff to implement forthcoming changes Simplify data collection and decision-making processes through the use of 14 reproducible workforms Identify service priority options and reach agreement as a group Successfully present and communicate within their library Including the newly revised and adopted Public Library Service Responses, along with case studies, workforms, and tool kits, Strategic Planning for Results offers librarians a wealth of ideas to effectively meet changing community needs.

Strategic Planning for Academic Libraries

Author : Gregory C. Thompson
Publisher : ALA Editions
ISBN 13 : 9780838918937
Total Pages : 0 pages
Book Rating : 4.9/5 (189 download)

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Book Synopsis Strategic Planning for Academic Libraries by : Gregory C. Thompson

Download or read book Strategic Planning for Academic Libraries written by Gregory C. Thompson and published by ALA Editions. This book was released on 2019-05-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a team of authors with decades of library administration experience between them, this powerful resource enables academic libraries to produce plans that will offer directional guidance to employees while also demonstrating the library's power to meet institutional goals.

Managing the Successful School Library

Author : Lesley S. J. Farmer
Publisher : American Library Association
ISBN 13 : 0838915167
Total Pages : 258 pages
Book Rating : 4.8/5 (389 download)

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Book Synopsis Managing the Successful School Library by : Lesley S. J. Farmer

Download or read book Managing the Successful School Library written by Lesley S. J. Farmer and published by American Library Association. This book was released on 2016-12-16 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than just a compendium of management theories, this book provides much food for thought that will help readers gain important insights into their own roles as school library managers and leaders.

Marketing for Special and Academic Libraries

Author : Valerie S. Gordon
Publisher : Rowman & Littlefield
ISBN 13 : 1442262710
Total Pages : 178 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Marketing for Special and Academic Libraries by : Valerie S. Gordon

Download or read book Marketing for Special and Academic Libraries written by Valerie S. Gordon and published by Rowman & Littlefield. This book was released on 2016-03-15 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.

Strategic Planning for School Library Media Centers

Author : Mary Frances Zilonis
Publisher : Scarecrow Press
ISBN 13 : 1461731615
Total Pages : 136 pages
Book Rating : 4.4/5 (617 download)

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Book Synopsis Strategic Planning for School Library Media Centers by : Mary Frances Zilonis

Download or read book Strategic Planning for School Library Media Centers written by Mary Frances Zilonis and published by Scarecrow Press. This book was released on 2002-10-23 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strategic plan is a useful tool for communicating the purpose of the library media center (LMC) to the administrators, teachers, and parents of the school community. An initial benefit is an assessment of the library program's strengths, weaknesses, and impact on the teaching and learning process. The library media specialist should use the planning process to garner greater support, identify priorities for future direction, provide the basis for effective budget development, and articulate the LMC's integral role in the school's instructional program. Based on Information Power, as well as input from focus groups of librarians, computer educators, teachers, administrators, and parents, the authors identified a core of the essential elements found in quality library media programs. Rubrics developed for this core provide a foundation for developing and prioritizing goals and objectives, as well as tools for ongoing evaluation. School library media centers, often short of time and staff, will welcome this easy-to-follow blueprint, packed with forms, questions to consider, templates, rubrics, and charts. From forming a committee and constructing surveys, to good PR and a consistent evaluation process, this essential handbook provides the tools to create a visionary mission statement, the strategic plan that embodies it, and the steps to implement it.

Blueprint for Your Library Marketing Plan

Author : Patricia H. Fisher
Publisher : American Library Association
ISBN 13 : 9780838909096
Total Pages : 158 pages
Book Rating : 4.9/5 (9 download)

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Book Synopsis Blueprint for Your Library Marketing Plan by : Patricia H. Fisher

Download or read book Blueprint for Your Library Marketing Plan written by Patricia H. Fisher and published by American Library Association. This book was released on 2006 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: In these challenging times, libraries face fierce competition for customers and funding. Creating and implementing a marketing plan can help libraries make a compelling case and address both issues—attracting funding and customers by focusing on specific needs. But where and how do you start?

Customer Service in Libraries

Author : Charles Harmon
Publisher : Scarecrow Press
ISBN 13 : 0810887495
Total Pages : 119 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis Customer Service in Libraries by : Charles Harmon

Download or read book Customer Service in Libraries written by Charles Harmon and published by Scarecrow Press. This book was released on 2013-02-13 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, nine librarians from across the country describe their libraries’ best practices in this key area. Their contributions range from all-encompassing customer service policies and models any library can both adapt and be proud of to micro-approaches that emphasize offering excellent user-focused technology planning, picture book arrangement with patrons in mind, Web 2.0 tools to connect users with the library, establishing good service delivery chains, and making your library fantastic for homeschoolers. As past Public Library Association President Audra Caplan writes in her introduction to this book, “There is nothing magical about providing excellent customer service; it just takes the right people, the right philosophy and the passion to make it a reality.” If you’ve got all that, here are the best practices to make stellar customer service a reality for your library’s users.

Social Media Strategies for Dynamic Library Service Development

Author :
Publisher :
ISBN 13 : 9781466674189
Total Pages : 388 pages
Book Rating : 4.6/5 (741 download)

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Book Synopsis Social Media Strategies for Dynamic Library Service Development by :

Download or read book Social Media Strategies for Dynamic Library Service Development written by and published by . This book was released on 2015 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the integration of digital social networking into library practices, highlighting the advantages and challenges faced by libraries in the application of social media

Marketing with Social Media

Author : Beth C. Thomsett-Scott
Publisher : American Library Association
ISBN 13 : 1555709729
Total Pages : 193 pages
Book Rating : 4.5/5 (557 download)

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Book Synopsis Marketing with Social Media by : Beth C. Thomsett-Scott

Download or read book Marketing with Social Media written by Beth C. Thomsett-Scott and published by American Library Association. This book was released on 2014 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get up to speed quickly on using social media to promote your library. This basic guide will get you ready to set up your account and explore such tools as Facebook, wikis, YouTube, Pinterest Google+, Foursquare, blogging platforms, QR codes, and Twitter. After an introductory survey of the tools, chapters cover maintaining accounts, coordinating with colleagues, planning for sustainablility, best practices, evaluation with built-in analytics, and references for additional information.

Creating a Staff-Led Strategic Plan

Author : Katy B. Mathuews
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 206 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis Creating a Staff-Led Strategic Plan by : Katy B. Mathuews

Download or read book Creating a Staff-Led Strategic Plan written by Katy B. Mathuews and published by Bloomsbury Publishing USA. This book was released on 2023-06-15 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a staff-led approach, this book helps libraries of all types create their own meaningful and authentic strategic plans while demystifying a process that can bring many benefits to the organization. With dwindling budgets to pay for consultants and a growing interest in collaboration across the organization, libraries are increasingly taking a do-it-yourself approach to strategic planning. This book takes a step-by-step approach to grassroots strategic planning for libraries of all types. The authors, who led a successful strategic planning process at their own library, provide practical advice and detailed information to guide library personnel through their own process. Topics include aligning with institutional and community values, creating vision and mission statements, researching stakeholder needs, conducting environmental scans, collaborative drafting of the plan, communication strategies, and implementation and assessment of the plan. Each chapter helps librarians create a strategic plan for a broad spectrum of libraries, including K–12, post-secondary, public, and special libraries. A unique feature of the book is its emphasis on the ways in which different library types can collaborate to meet shared goals. This book is a one-stop-shop, providing everything library staff will need to create a strategic plan without searching for additional sources.

Social Media

Author : Nina Verishagen
Publisher : Chandos Publishing
ISBN 13 : 008102410X
Total Pages : 302 pages
Book Rating : 4.0/5 (81 download)

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Book Synopsis Social Media by : Nina Verishagen

Download or read book Social Media written by Nina Verishagen and published by Chandos Publishing. This book was released on 2018-11-26 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media: The Academic Library Perspective provides a step-by-step guide on social media as written by somebody who has already done the work. Made up of case studies written by authors at various institutions who provide different perspectives on their institution’s use of social media, the book highlights successes and failures, while also focusing on tips for social media management in the academic library that anybody in the community can interpret and adapt. Social media platforms are dealt with systematically, making this an essential guide for librarians who want to use social media to the benefit of their library. Includes a step-by-step guide on the use of social media for academic libraries Presents practical experience leveraged in the form of case studies Provides quick, concise, and systematic recommendations for the use of social media Written by academic librarians for academic librarians