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Strategic Communication In The Hiv Aids Epidemic
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Book Synopsis Strategic Communication in the HIV/AIDS Epidemic by : Neill McKee
Download or read book Strategic Communication in the HIV/AIDS Epidemic written by Neill McKee and published by SAGE. This book was released on 2004-06-30 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The AIDS epidemic, a staggering challenge by any measure, becomes more complex every year. The global response to this epidemic has taken many forms, with information and communication playing an important role in most initiatives./-//-/According to the authors of this important book, strategic communication is a promising response to the HIV/AIDS epidemic since it combines a series of important elements and is designed to stimulate positive and measurable behavior change. After describing the key principles of this strategy, the authors elaborate on a wide range of important issues including:/-//-/ - The importance of advocacy and community mobilization/-/ - Comprehensive approaches to prevention and the use of communication in reducing stigma/-/ - Communication programs for a wide range of specific audiences including injecting drug users, men having sex with men, and people living in refugee settings/-/ - The role of communication in support of clinical and social services/-/ - The care and support of orphans and other vulnerable children/-/ - Selected communication approaches with considerable potential including entertainment-education, telephone hotlines and digital communication/-//-/In the last chapter, the authors outline some of the emerging challenges in combating HIV/AIDS while the appendix provides sources of further information and training courses.
Book Synopsis Strategic Communication in the HIV/AIDS Epidemic by : Jane T. Bertrand
Download or read book Strategic Communication in the HIV/AIDS Epidemic written by Jane T. Bertrand and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The AIDS epidemic, a staggering challenge by any measure, becomes more complex every year. The global response to this epidemic has taken many forms, with information and communication playing an important role in most initiatives. According to the a.
Book Synopsis Strategic Communication in the HIV/AIDS Epidemic by : Neill McKee
Download or read book Strategic Communication in the HIV/AIDS Epidemic written by Neill McKee and published by . This book was released on 2004 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book promotes the use of strategic communication to fight against the HIV/AIDS epidemic. Focusing on strategic communication for positive and measurable behaviour change, the authors elaborate on a wide range of issues including: the importance of advocacy and community mobilization; comprehensive approaches to prevention and the use of communication in reducing stigma; communication programmes for a wide range of specific groups including intravenous drug users and refugees; the role of communication in support of clinical and social services; the care and support of vulnerable children; and selected communication approaches such as entertainment-education, telephone hotlines and digital communication. Case studies are employed to illustrate the concepts and show how strategic communication has been used in different developing countries for training and in designing communication programmes.
Download or read book Combating AIDS written by Arvind Singhal and published by SAGE. This book was released on 2003 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: ' Awarded the Annual Award for Distinguished Scholarly Book in Applied Communication, by the National Communication Association, USA? `This gripping narrative not only documents the history of humankind's interaction with a clever virus, it brings to the forefront the much and understated and underused role of communication in HIV and AIDS prevention, care and treatment. Singhal and Rogers remind us that our global environment is shaped by powerful communication means and methods that, if properly harnessed, can help defeat the plague of the 21st century' - Neil McKee, Senior Technical Advisor for HIV/AIDS and Adolescent Health, Johns Hopkins University `This book is an important contribution to AIDS education globally. The rich and diverse cases analyze, humanize and contextualize the continuum of HIV/AIDS prevention, care and support. Researchers and practitioners will find this book most useful' - Collins Airhihenbuwa, Professor of Bio-Behavioural Health, Penn State University `Educating people about AIDS is one of the biggest communication challenges that we face today. This remarkable book is a must-read for anyone who wants to understand the challenges and ways to overcome it. Thorough and hopeful, this is one of those books that can actually make a difference in this world' - Emanuel Rosen, author of 'The Anatomy of Buzz' `A thoroughly readable and inspiring book by two of the world's foremost health communication experts. Accessible and personalised, it is a "must-read" for all those interested in AIDS prevention, care and support' - Shereen Usdin, Co-Founder of the Soul City Institute of Health and Development Communication, South Africa `This book provides a comprehensive analysis of the strategies related to HIV/AIDS communications. It is published at a critical moment as the world increasingly realizes the role of communication in the fight against HIV/AIDS' - Rafael Obregon, Social Communication Advisor, Pan American Health Organization `Combating AIDS is slickly written using commicators' theories, taking the reader step-by-step through various arguments, and using repitition to ingrain them in the reader's mind' - Ritu Priya, Nature HIV/AIDS is a matter of global concern. The world is now more than 20 years into the HIV/AIDS crisis with no vaccine in sight, and relatively few effective and sustainable prevention programs. Although the rate of HIV infection and AIDS deaths has declined in the richer nations of the developed world, infection rates are soaring in developing countries. AIDS is now the leading cause of death in Africa, and the fourth leading cause of death globally. The purpose of this book is to synthesize critical lessons about effective HIV/AIDS prevention programmes, with a major emphasis on communication strategies. The authors feel that despite the growing AIDS crisis, the world is making poor use of behaviour change and communication strategies for HIV/AIDS prevention. To begin with, the role of communication strategies in HIV prevention, care and support has been grossly underestimated. Prevention is shortchanged, despite the fact that no cure for AIDS has been found, and the cost of anti-retroviral therapy is out of reach for most who need it. Many communication strategies are culturally inappropriate, so they may offend public sensitivities, which is easy to do when dealing with a sensitive topic that involves sex, stigma and death. Combating AIDS: Communicaton Strategies in Action focuses on communication strategies that could mobilize political action, target high-risk groups, and overcome stigma. The authors have also described and analyzed the value of entertainment-education strategy in HIV prevention
Book Synopsis Communication Perspectives on HIV/AIDS for the 21st Century by : Timothy Edgar
Download or read book Communication Perspectives on HIV/AIDS for the 21st Century written by Timothy Edgar and published by Routledge. This book was released on 2009-04-09 with total page 679 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the current state of research into the communication aspects of HIV/AIDS, this volume explores AIDS-related communication scholarship, moving forward from the 1992 publication AIDS: A Communication Perspective. Editors Timothy Edgar, Seth M. Noar, and Vicki S. Freimuth have developed this up-to-date collection to focus on today’s key communication issues in the HIV/AIDS epidemic. Chapters herein examine the interplay of the messages individuals receive about AIDS at the public level as well as the messages exchanged between individuals at the interpersonal level. Acknowledging how the face of HIV/AIDS has changed since 1992, the volume promotes the perspective that an understanding of effective communication through both mediated and interpersonal channels is essential to winning the continued battle against AIDS. Issues addressed here include: Social stigma associated with the disease, social support and those living with HIV/AIDS, and the current state of HIV testing Parent–child discussions surrounding HIV/AIDS and safer sexual behavior, and cultural sensitivity relating to developing HIV prevention and sex education programs The effectiveness of health campaigns to impact attitudes, norms, and behavior, as well as the current state of entertainment education and its ability to contribute to HIV prevention News media coverage of HIV/AIDS and the impact of the agenda-setting function on public opinion and policy making Health literacy and its importance to the health and well-being of those undergoing HIV treatment. The role of technological innovations, most notably the Internet, used for both prevention interventions as well as risky behavior The volume also includes exemplars that showcase the diversity of approaches to health communication used to combat the HIV/AIDS epidemic. These cases include interpersonal and mass communication mediums; traditional along with new media and technology; research by academics and practitioners; individual as well as community-based approaches; work based in the United States and internationally; and campaigns directed at at-risk, HIV- positive, as well as general populations. With new topics, new contributors, and a broadened scope, this book goes beyond a revision of the 1992 volume to reflect the current state of communication research on HIV/AIDS across key contexts. It is designed for academics, researchers, practitioners, and students in health communication, health psychology, and other areas of AIDS research. As a unique examination of communication research, it makes an indelible contribution to the growing knowledge base of communication approaches to combating HIV/AIDS.
Book Synopsis Strategic Communication Plan for the HIV/AIDS Prevention Project (HAPP), Advocacy and Communication Component (ACC), 2004-2005 by :
Download or read book Strategic Communication Plan for the HIV/AIDS Prevention Project (HAPP), Advocacy and Communication Component (ACC), 2004-2005 written by and published by . This book was released on 2004 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Behavior Change Communication (BCC) for HIV/AIDS by : Family Health International (Organization)
Download or read book Behavior Change Communication (BCC) for HIV/AIDS written by Family Health International (Organization) and published by . This book was released on 2001 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book HIV / AIDS written by Margaret U. D’Silva and published by Cambridge Scholars Publishing. This book was released on 2009-05-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stating that HIV/AIDS is a colossal public health problem is a vast understatement. Its effects extend to all reaches of the globe and its toll is enormous. , The most recent statistics on HIV infections, people living with HIV/AIDS, and AIDS-related deaths are jolting. Current realities, historical data, and future projections clearly indicate that much more action is needed to prevent new infections and curb the effects of HIV/AIDS. Rather than a single global strategy for HIV/AIDS prevention, programs must be developed and implemented with an awareness of local, regional, national, and international conditions. Our hope for this book is that additional insight into HIV/AIDS prevention can be garnered and the ideas generated here will spur new efforts and improve existing ones. The chapters in this book explore how health communication researchers and practitioners continue to play critical roles in lessening the spread of HIV and the devastating impacts of HIV/AIDS locally, regionally, and globally. The book’s three sections—general prevention, global context, and specific contexts—address a range of topics. Chapters range from formative research to message construction and processing (e.g., difficulties in communicating statistical information, understanding risk messages), address geographical regions from Africa and Asia to Central America and the Caribbean, and examine specific contexts from university students to later-life adults as well as African Americans and persons living with HIV/AIDS. Because there is currently neither a cure for HIV/AIDS nor a vaccine to prohibit infection, the concluding chapter reinforces the book’s main premises—behavior change as the key to prevention and health communication work as crucial to achieving such change.
Book Synopsis HIV/AIDS: Global Frontiers in Prevention/Intervention by : Cynthia Pope
Download or read book HIV/AIDS: Global Frontiers in Prevention/Intervention written by Cynthia Pope and published by Routledge. This book was released on 2014-06-11 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt: HIV/AIDS: Global Frontiers in Prevention/Intervention provides a comprehensive overview of the global HIV/AIDS epidemic. The unique anthology addresses cutting-edge issues in HIV/AIDS research, policymaking, and advocacy. Key features include: · Nine original essays from leading scholars in public health, epidemiology, and social and behavioral sciences · Comprehensive information for individuals with varying degrees of knowledge, particularly regarding methodological and theoretical perspectives · A look into the future progression of HIV transmission and scholarly research HIV/AIDS: Global Frontiers in Prevention/Intervention is will serve as a precious resource as a textbook and reference for the university classroom, libraries, and researchers
Book Synopsis Health Communication in Southern Africa by :
Download or read book Health Communication in Southern Africa written by and published by Rozenberg Publishers. This book was released on 2009 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is also an invaluable resource for professionals who are involved in health communication.
Book Synopsis Post-AIDS Discourse in Health Communication by : Ambar Basu
Download or read book Post-AIDS Discourse in Health Communication written by Ambar Basu and published by Routledge. This book was released on 2021-12-14 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the discourse of a "post-AIDS" culture, and the medical-discursive shift from crisis and death to survival and living. Contributions from a diverse group of international scholars interrogate and engage with the cultural, social, political, scientific, historical, global, and local consumptions of the term "post-AIDS" from the perspective of meaning-making on health, illness, and well-being. The chapters critique and connect meanings of "post-AIDS" to topics such as neoliberalism; race, gender, and advocacy; disclosure; relationships and intimacy; stigma and structural violence; family and community; migration; work; survival; normativity; NGOs, transnational organizations; aging and end-of-life care; the politics of ART and PrEP; mental illness; campaigns; social media; and religion. Using a range of methodological tools, the scholarship herein asks how "post-AIDS" or the "End of the Epidemic" is communicated and made sense of in everyday discourse, what current meanings are circulated and consumed on and around HIV and AIDS, and provides thorough commentary and critique of a "post-AIDS" time. This book will be an essential read for scholars and students of health communication, sociology of health and illness, medical humanities, political science, and medical anthropology, as well as for policy makers and activists.
Book Synopsis Post-AIDS Discourse in Health Communication by : Ambar Basu
Download or read book Post-AIDS Discourse in Health Communication written by Ambar Basu and published by Taylor & Francis. This book was released on 2021-12-13 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will be a vital resource for researchers in the field of health communication, especially in the aftermath of COVID-19, as we begin confronting the reality of which countries can afford to declare an 'end to the pandemic', and which ones can't A unique feature of this book is that its center and focus is on persons living with HIV - It highlights their experiences and voices It examines the discourse of a "post-AIDS" culture using a range of methodological tools, and the medical-discursive shift from crisis and death to survival and living It includes contributions from a diverse group of international scholars, and interrogates and engages with the cultural, social, political, scientific, historical, global, and local consumptions of the term "post-AIDS" from the perspective of meaning-making on health, illness, and well-being This book will be an essential read for scholars and students of health communication, sociology of health and illness, medical humanities, political science, and medical anthropology, as well as for policy makers and activists
Book Synopsis HIV/AIDS Strategic Response Framework by :
Download or read book HIV/AIDS Strategic Response Framework written by and published by . This book was released on 2001 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Aids: Effective Health Communication For The 90s by : Scott C. Ratzan
Download or read book Aids: Effective Health Communication For The 90s written by Scott C. Ratzan and published by Routledge. This book was released on 2014-02-25 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite educational efforts, the majority of Americans are still under the misconception that they are not at risk from HIV/AIDS infection. In addition, the federal government only spends 2% of the total designated federal AIDS funding toward prevention. Thus, information in respect to AIDS and health communication in any comprehensive nature is almost nonexistent.; This book aims to rectify the situation by presenting detailed analysis and actions necessary to confront the AIDS pandemic on every level of the communication realm. Contributors are experienced researchers, educators, government officials, and physicians. They examine the issue from a number of standpoints, including: communication, adolescent medicine, public administration, psychology, journalism, audiology, speech and language pathology, neurological surgery, preventive medicine and public health.
Book Synopsis Communication Strategy for Prevention of STDs and HIV/AIDS by :
Download or read book Communication Strategy for Prevention of STDs and HIV/AIDS written by and published by . This book was released on 2003 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategic Urban Health Communication by : Charles C. Okigbo
Download or read book Strategic Urban Health Communication written by Charles C. Okigbo and published by Springer Science & Business Media. This book was released on 2013-12-05 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Urban Health Communication Charles C. Okigbo, editor People are bombarded with messages continuously and sorting through them constantly. In this milieu, critical ideas about health promotion and illness prevention are forced to compete with distracting, conflicting, even contradictory information. To get vital messages through, communication must be effective, targeted, artful—in a word, strategic. Strategic Urban Health Communication provides a road map for understanding strategy, enhancing strategic planning skills, and implementing strategic communication campaigns. Deftly written chapters link the art and science of strategic planning to world health goals such as reducing health inequities and eradicating diseases. Flexibility is at the heart of these cases, which span developed and developing countries, uses of traditional and digital media, and chronic and acute health challenges. And the contributors ground their dispatches in the larger context of health promotion, giving readers useful examples of thinking globally while working locally. Included in the coverage: Urbanization, population, and health myths: addressing common misconceptions. Integrating HIV/family planning programs: opportunities for strategic communication. The role of sports in strategic health promotion in low-income areas. The Internet as a sex education tool: a case study from Thailand. Advertising and childhood obesity in China. Health communication strategies for sustainable development in a globalized world. Balancing depth of understanding of audiences and methods of reaching them, Strategic Urban Health Communication is a forward-looking resource geared toward professionals and researchers in urban health, global health, and health communication.
Book Synopsis African Women's Unique Vulnerabilities to HIV/AIDS by : L. Fuller
Download or read book African Women's Unique Vulnerabilities to HIV/AIDS written by L. Fuller and published by Springer. This book was released on 2008-10-27 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an in-depth look at the biomedical, socio-cultural, economic, legal and political, and educational vulnerabilities faced by the population that is most vulnerable to the risk of contracting HIV/AIDS: African women.
