Strategic Airline Alliances

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Managing Strategic Airline Alliances

Author : Birgit Kleymann
Publisher : Routledge
ISBN 13 : 1351920294
Total Pages : 209 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Managing Strategic Airline Alliances by : Birgit Kleymann

Download or read book Managing Strategic Airline Alliances written by Birgit Kleymann and published by Routledge. This book was released on 2017-03-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic airline alliances are an important topic in airline management today, stimulated by poor access of international airlines to large domestic markets such as the USA and EU and the increasing importance of network scope. Outright mergers of international airlines have proved to be difficult for political, cultural and legal reasons, making alliances the best available form to strengthen strategic positions and streamline networks. However, there are a number of difficulties associated with an alliance such as long-term stability, political climate, cultural conflict and how much capital alliance partners should sink into the integration. The main purpose of the book is to convey in an accessible form to a wide audience, the results of recent academic research on strategic airline alliances. The authors systematically cover: policy, regulation and consumer issues; management, marketing and strategic issues; the mechanics of airline alliances; the airline alliance group as an organisation in its own right; different forms of alliances and clusters; success and failure factors of airline alliances. The book successfully: - provides an analytical framework for understanding the dynamics of airline alliance groups - examines both the level of the individual airline and the alliance group itself - applies recent insights from organisation theory. The readership includes airline managers, policy-makers, academic researchers and others interested in evolving multilateral alliances. It can also be used as a course book both in aviation management training and in more general modules on alliances for advanced students in air transport management.

Globalization and Strategic Alliances

Author : Tae Hoon Oum
Publisher : Emerald Group Publishing
ISBN 13 : 9780080435961
Total Pages : 229 pages
Book Rating : 4.4/5 (359 download)

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Book Synopsis Globalization and Strategic Alliances by : Tae Hoon Oum

Download or read book Globalization and Strategic Alliances written by Tae Hoon Oum and published by Emerald Group Publishing. This book was released on 2000 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting the history and status of airline alliances, this book looks at reasons why alliances are being formed. It also analyzes the questions such as: Why are alliances likely to remain a key fixture of the airline industry in the foreseeable future? And what implications do alliances have on carrier management and public policy makers?

Airline Choices for the Future

Author : Dr Kostas Iatrou
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 1409484947
Total Pages : 376 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Airline Choices for the Future by : Dr Kostas Iatrou

Download or read book Airline Choices for the Future written by Dr Kostas Iatrou and published by Ashgate Publishing, Ltd.. This book was released on 2012-10-01 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airline Choices for the Future: From Alliances to Mergers offers an up-to-date assessment of the industry as it stands today, delivering a comprehensive insight into how the world of airline alliances is changing, and how the merger phenomenon is likely to fit into the new scenario. The purpose of this book is twofold. Firstly, it outlines the evolution and the reasons behind alliances between international air carriers, the alliances' track records and the way they have affected airlines and the air transport industry. Secondly, drawing on past and more recent developments in the industry, it examines the experiences airlines involved in cross-border mergers have gone through and the advantages and difficulties they have come across. Alliances and mergers are presented from both the airline and the consumer perspective. The book provides a balanced account of where mergers and alliances have taken the industry to date, bridging the gap between merger theory and implemented practices and strategies. It also identifies the challenges alliances and cross-border mergers have faced and highlights the key forces affecting airline development. Theoretical evidence is supplemented by data collected via surveys and interviews with airline executives, aviation experts, consultants and regulatory bodies.

Strategic Alliances in the Aviation Industry

Author : Hendrik Vedder
Publisher : GRIN Verlag
ISBN 13 : 364023037X
Total Pages : 78 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Strategic Alliances in the Aviation Industry by : Hendrik Vedder

Download or read book Strategic Alliances in the Aviation Industry written by Hendrik Vedder and published by GRIN Verlag. This book was released on 2008-12 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,9, European Business School - International University Schloß Reichartshausen Oestrich-Winkel (Chair of Strategic Aviation Management), course: Bacheloarbeit, language: English, abstract: "Companies are just beginning to learn what nations have always known: in a complex, uncertain world filled with dangerous opponents, it is best not to go it alone" (Ohmae, 1989, p. 143). This statement emphasises the significant developments in firms' corporate strategy in the 1980s. As a response to the rise of globalisation, and thus, increased competition, companies throughout the world started collaborating with partners with interfirm cooperation. Their cooperative practices, though, were not equally relevant in all branches, but concentrated mainly on industries that were affected most by the in-creasing environmental dynamic and complexity. Therefore, firms in various industries, such as the automotive or telecommunication industry, established alliances with their competitors in order to stay competitive and to jointly expand into world markets. However, the aviation industry, in particular, has experienced downright alliance frenzy since that time. With the gradual liberalisation of international air transport, collabora-tions between carriers have steadily gained importance. Therefore, airline alliances have developed from purely horizontal links into more complex and integrated strategic alliances. These strategic alliances have been established mainly to bypass existing regula-tory restrictions and to adapt to customers' altered preferences by extending the airlines' networks. However, with the incidents that occurred during the first years of the 21st century, such as the terrorist acts of 9/11, partner airlines were forced to react to the changed external conditions. This development highlights the high dependence of air-lines and their strateg

Air Transport Management

Author : Eyden Samunderu
Publisher : Kogan Page Publishers
ISBN 13 : 0749484578
Total Pages : 385 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Air Transport Management by : Eyden Samunderu

Download or read book Air Transport Management written by Eyden Samunderu and published by Kogan Page Publishers. This book was released on 2019-11-03 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aviation industry is a major driver of world trade. As global markets and economies are constantly evolving, practitioners and academics need more quality information and a broader perspective of aviation management rather than just silo-based knowledge, particularly if they wish to move up the management ladder and progress. Air Transport Management presents the dynamic shifts which have influenced structural changes in the aviation industry, such as the emergence of low cost carriers. These changes have transformed the market, leading to deregulation and consolidation. The author provides a viable road map aimed at giving students and managers in the aviation industry a rigorous understanding on how to manage strategically in complex and turbulent market conditions. Air Transport Management examines the airline industry structure in terms of entry barriers, competition dynamics and competing business models. With the inclusion of fascinating case studies, this handbook assesses different business models used by international companies and proposes best fit management practices which airlines should follow in order to survive.

Competition and Regulation in the Airline Industry

Author : Steven Truxal
Publisher : Routledge
ISBN 13 : 0415671965
Total Pages : 210 pages
Book Rating : 4.4/5 (156 download)

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Book Synopsis Competition and Regulation in the Airline Industry by : Steven Truxal

Download or read book Competition and Regulation in the Airline Industry written by Steven Truxal and published by Routledge. This book was released on 2012 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers the current legal issues affecting the air transport sector incorporating recent developments in the air transport sector, including the end of certain exemptions from EU competition rules, the effect of the EU-US Open Skies Agreement, the accession of new EU Member States and the Lisbon Treaty. The book explores the differing European and US regulatory approaches to the changes in the industry and examines how airlines have remained economically efficient in what is perceived as a complex and confused regulatory environment.

Airline Business in the 21st Century

Author : Rigas Doganis
Publisher : Routledge
ISBN 13 : 1134618204
Total Pages : 256 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Airline Business in the 21st Century by : Rigas Doganis

Download or read book Airline Business in the 21st Century written by Rigas Doganis and published by Routledge. This book was released on 2005-06-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the major issues that will affect the airline industry in this new millennium. It tells of an industry working on low margins and of cut-throat competition resulting from 'open skies'. Among the issues discussed are: * the low-cost airline * the impact of electronic commerce * the debate on global airline alliances * privatizing state-owned airlines * the creation of a Trans Atlantic Common Aviation area Most importantly, the book carefully analyzes the strategies that are needed for airlines to succeed in the twenty-first century. This is essential reading for anyone interested in aviation.

Airline Marketing and Management

Author : Mr Stephen Shaw
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 1409486680
Total Pages : 379 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Airline Marketing and Management by : Mr Stephen Shaw

Download or read book Airline Marketing and Management written by Mr Stephen Shaw and published by Ashgate Publishing, Ltd.. This book was released on 2012-10-01 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: ∗Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. ∗ An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. ∗The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. ∗ Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. ∗Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. ∗Airline websites and their role as both a selling and distributing tool. ∗The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.

Global Airlines

Author : James Patrick Hanlon
Publisher : Routledge
ISBN 13 : 0750664398
Total Pages : 390 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Global Airlines by : James Patrick Hanlon

Download or read book Global Airlines written by James Patrick Hanlon and published by Routledge. This book was released on 2007 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides comprehensive insight into today's global airline industry - now in its 3rd edition!

Air Transport in the 21st Century

Author : John F. O'Connell
Publisher : Routledge
ISBN 13 : 1351959891
Total Pages : 341 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Air Transport in the 21st Century by : John F. O'Connell

Download or read book Air Transport in the 21st Century written by John F. O'Connell and published by Routledge. This book was released on 2016-12-05 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airlines are buffeted by fluctuating political and economic landscapes, ever-changing competition, technology developments, globalization, increasing deregulation and evolving customer requirements. As a consequence all sectors of the air transport industry are in a constant state of flux. The principle aim of this book is to review current trends in the airline industry and its related suppliers, thereby providing an insight into the forces that are changing its dynamics. The factors that are reshaping the structure of the industry are examined with a view to identifying the key issues whose impact will be critical in the future. The book features two very distinct sections. The first contains short contributions from industry executives at CEO/VP level from airlines, aircraft/engine manufacturers, safety and navigational provider organisations, who have set out their take of where the airline industry is heading. This commercial input sets the scene for the book and provides the bridge to the second section, which is composed of 18 chapters written by distinguished academic authors. Each chapter presents a valuable insight into a specific area of the air transport industry, including: airlines, airports, cargo, deregulation, the environment, navigation, strategy, information technology, security and tourism. The shared objective of the authors is to describe and explain the core competencies that are determining the current shape of the industry and to examine the forces that will change its direction going forward. The book is written in a management style and will appeal to all levels of personnel who work for airlines across the world. It is also written for airport authorities, aerospace manufacturers, regulatory and government transportation agencies, researchers and students of aviation management, transport studies, tourism and the wider air transport industry.

Aviation Business Strategy

Author : Lucy Budd
Publisher : Routledge
ISBN 13 : 9781472451613
Total Pages : 330 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Aviation Business Strategy by : Lucy Budd

Download or read book Aviation Business Strategy written by Lucy Budd and published by Routledge. This book was released on 2019-10-21 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's commercial aviation industry comprises a complex and highly diverse range of businesses with different forms of governance, ownership, management structure and organisational philosophies. The essays in this Volume address issues of market structure, focusing particularly on changes in the aviation industry that have resulted from policies of deregulation, as well as revenue, cost and pricing, airline mergers and acquisitions and the reasons for and characteristics of global airline alliances. One of the most significant developments in aviation business strategy over the last four decades has been the emergence and expansion of low cost carriers and the implications that this business model has had for the sector in terms of competition, route offering, service innovation and profitability. Central to these discussions are issues of cost and the need to manage yields. This raises the issue of pricing, elasticity, and price discrimination, all of which are of relevance to passenger airlines, air cargo operators and airports. Policies of air service deregulation and liberalisation have fundamentally changed the market structure of airlines and airports. As a result of new airlines entering the market place, many incumbent carriers sought to protect and grow their market share by reconfiguring their network into a hub and spoke operation and merging with, or acquiring their competitors. Another strategy airlines can use to increase their network presence, market power, and obtain enhanced economies of scale and scope is to enter into a strategic alliance with another carrier. Membership of an alliance enables a firm to access new markets that would previously have been difficult and/or expensive to operate into and help to overcome (at least in part) ownership restrictions, a lack of traffic rights to a particular country and markets with limited demand. Deregulation and liberalisation have also changed the competitive nature of the airline market and led to a change in the ownership and control of airports and airlines with many moving from the public to the private sector. The increasingly competitive and contestable market, combined with commercial imperatives to generate a return on investment, means that airlines and airports are incentivised to grow their business through marketing and enhanced customer loyalty. Airlines helped to pioneer the development of customer loyalty schemes and the resulting frequent flyer programmes have become a standard aspect of many full service airline operators' product offerings. However, increased competition and business model innovation have prompted a reconfiguration of these schemes with some low cost operators now incorporating elements of frequent flyer schemes.

Evolution of International Aviation

Author : Professor Dawna L Rhoades
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 1472420187
Total Pages : 349 pages
Book Rating : 4.4/5 (724 download)

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Book Synopsis Evolution of International Aviation by : Professor Dawna L Rhoades

Download or read book Evolution of International Aviation written by Professor Dawna L Rhoades and published by Ashgate Publishing, Ltd.. This book was released on 2014-11-28 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: As with the previous two editions, Evolution of International Aviation reviews the historical development of the international aviation system. From this foundation it then provides an updated and expanded account of the current state of the aviation and aerospace industry including profitability, consolidation, and merger activity. New to this edition, the book broadens the coverage of the industry segments - airlines, air cargo, and manufacturing - to include the emerging commercial space sector. Because this book is intended for both the interested amateur and the more serious student, references are provided in the text and at the end of each chapter to allow for further in-depth study. The third edition also adds to each chapter a set of learning objectives and a concluding series of questions for discussion.

Human Resource Management in the Airline Industry - The Example of Star Alliance

Author : Sarah Wilson
Publisher : GRIN Verlag
ISBN 13 : 3638394832
Total Pages : 86 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis Human Resource Management in the Airline Industry - The Example of Star Alliance by : Sarah Wilson

Download or read book Human Resource Management in the Airline Industry - The Example of Star Alliance written by Sarah Wilson and published by GRIN Verlag. This book was released on 2005-07-10 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2005 in the subject Leadership and Human Resources - Miscellaneous, grade: 1,0, Friedrich-Alexander University Erlangen-Nuremberg (WISO), course: Internationales Management, language: English, abstract: The aim of this thesis is to explore Human Resource Management (HRM) in the passenger business of the airline industry, and in particular, the potential for standardisation of HRM in airline alliances, by using the example of Star Alliance . A first analysis immediately highlights that the area of HRM continues to be individually managed by Star Alliance’s member airlines. EATON (2004, p. L) makes the assumption, “I doubt very much if Star Alliance is sufficiently cohesive to lead to significant changes, let alone convergence, in HRM practices”. This belief is to be explored. This thesis will have four main objectives. The first objective is to identify potential benefits and costs to the alliance that could be associated with a standardised HRM-policy . These advantages and disadvantages will be grouped according to the six L’s (learning, leaning, leveraging, linking, leaping, and locking out), as defined by PREECE (1995) (see 3.1). Secondly, the author would like to use a theoretical model, the integration-responsiveness grid of PRAHALAD/DOZ (1986; 1987), to capture the pressures, which make the strategies of standardisation or individualisation critical. This model will be applied to the airline industry, and to an organisational (Star Alliance), and functional (HRM) context (see 3.2). The third objective is to analyse the extent to which the members of Star Alliance apply standardised, as apposed to individualised HRM instruments in reality, and to consider whether Star Alliance airlines are increasingly or decreasingly standardising the HRM-field (see 3.3). Finally, the author would like to discus the reasons to explain the findings of section 3.3 (see 3.4).

The Airline Business

Author : Rigas Doganis
Publisher : Psychology Press
ISBN 13 : 9780415346153
Total Pages : 326 pages
Book Rating : 4.3/5 (461 download)

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Book Synopsis The Airline Business by : Rigas Doganis

Download or read book The Airline Business written by Rigas Doganis and published by Psychology Press. This book was released on 2006 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Rigas Doganis' book brings the airline industry story up to date, exploring airline mergers and alliances, price wars, the impact of disasters and the future prospects for the industry as a whole.

Aviation Systems

Author : Andreas Wittmer
Publisher : Springer Science & Business Media
ISBN 13 : 364220080X
Total Pages : 247 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Aviation Systems by : Andreas Wittmer

Download or read book Aviation Systems written by Andreas Wittmer and published by Springer Science & Business Media. This book was released on 2011-08-17 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to provide comprehensive coverage of the field of air transportation, giving attention to all major aspects, such as aviation regulation, economics, management and strategy. The book approaches aviation as an interrelated economic system and in so doing presents the “big picture” of aviation in the market economy. It explains the linkages between domains such as politics, society, technology, economy, ecology, regulation and how these influence each other. Examples of airports and airlines, and case studies in each chapter support the application-oriented approach. Students and researchers in business administration with a focus on the aviation industry, as well as professionals in the industry looking to refresh or broaden their knowledge of the field will benefit from this book.

Global Alliances in Tourism and Hospitality Management

Author : Dimitrios Buhalis
Publisher : Routledge
ISBN 13 : 1136782672
Total Pages : 176 pages
Book Rating : 4.1/5 (367 download)

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Book Synopsis Global Alliances in Tourism and Hospitality Management by : Dimitrios Buhalis

Download or read book Global Alliances in Tourism and Hospitality Management written by Dimitrios Buhalis and published by Routledge. This book was released on 2000-03-28 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one another. Yet research suggests that most such alliances will fail. What goes wrong? How can tourism professionals take advantage of all the ben

Changing Planes

Author : Stephen Holloway
Publisher : Routledge
ISBN 13 : 0429870728
Total Pages : 261 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Changing Planes by : Stephen Holloway

Download or read book Changing Planes written by Stephen Holloway and published by Routledge. This book was released on 2018-08-20 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in 1998. The airline Industry has always been dynamic, innovative and challenging. While the dynamism has in the past tended to arise on the production side, a torrent of change on the commercial side is being unleashed by regularity liberalization. The magnitude and rate of change are also greater than anything previously encountered in the industry. This work is concerned with two distinct yet related transitions. The first is general, potentially affecting the strategic management of all types of company-notably, but not exclusively, in North America, Europe, Latin America, and parts of Asia. It is a transition to a new paradigm of strategic management in the growing number of airlines which participate in liberalized and increasingly competitive markets.