Straight Talk About Public Relations Revised And Updated

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Straight Talk About Public Relations

Author : Robert Wynne
Publisher : Maven House
ISBN 13 : 1938548795
Total Pages : 178 pages
Book Rating : 4.9/5 (385 download)

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Book Synopsis Straight Talk About Public Relations by : Robert Wynne

Download or read book Straight Talk About Public Relations written by Robert Wynne and published by Maven House. This book was released on 2017-06-13 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Straight Talk About Public Relations is for those who want to learn the essentials of PR, including how to write a compelling press release, successfully pitch the media, write an editorial that wows, create a persuasive social media campaign, engage audiences with powerful content marketing, and measure PR success. Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations. Public relations is the persuasion business. It’s about convincing the media, potential customers, the public – someone – to do something the reader wants – write about their firm or client, purchase their service or product, support their ideas. The book is perfect for entrepreneurs, small business owners, students, and those new to the PR business. It differs dramatically from the competition in that it separates fact from fiction, reality from fantasy. Readers will learn that there are no easy solutions and quick results (in spite of what many authors say). Persuading people to buy products or services or support causes is difficult. But there are tactics that work, and readers will find them in this book. They’ll learn: What PR really is . . . and isn’t, why it works, and why advertising doesn't Proven techniques for performing the essential PR functions needed to effectively promote products, services, and causes Where the media get their stories as well as secrets about how to reach and influence them Why most social media is a waste of time, but how some social media strategies for PR really work How to use self-published posts, articles, videos, and other forms of content marketing to support their PR efforts Why the five best PR campaigns of all time succeeded Techniques to gauge the impact of their PR efforts Bottom line: readers will learn that how well they write and deliver their messages are the keys to PR success. And this book will offer them those keys – the essential tools they need to know and will soon be able to master.

Straight Talk About Public Relations, Revised and Updated

Author : Robert Wynne
Publisher :
ISBN 13 : 9781947540033
Total Pages : pages
Book Rating : 4.5/5 (4 download)

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Book Synopsis Straight Talk About Public Relations, Revised and Updated by : Robert Wynne

Download or read book Straight Talk About Public Relations, Revised and Updated written by Robert Wynne and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The media landscape is constantly changing. The 24-hour online news cycle for magazines, newspapers, TV, and other outlets, along with social media, offers news challenges - and opportunities - to inform and persuade. Most books on public relations are useless. They're boring academic textbooks written by group consensus filled with outdated scholarly theories or fantasies about social media tricks "guaranteeing" that you'll go viral and instantly obtain fame and fortune. Straight Talk About Public Relations presents realistic, powerful insights about how to tell a story, make an impact, and increase influence - it explains how the game of communications is played today. Persuading people to buy products or services, change their opinions, or support causes is difficult. But there are tactics that work - and you'll find them in this revised edition. Creating great content, and presenting your story, words, and images to the media and influencers, is critically important to performing public relations. The two biggest trends in public relations are social media and content marketing, and this revised and updated edition features new insights into: finding and engaging your audience successfully pitching the media writing an editorial that wows creating a persuasive social media campaign dealing with fake news measuring PR success This witty, no-holds-barred introduction to the art of public relations is perfect for entrepreneurs, small business owners, students, those working in the PR business who want to update their skills, and any consumer of media who wants to understand the secrets of persuasion. The foreword by Emmy Award-winning writer Dave Boone sets the stage for the book, where you'll learn to master the skills of public relations and strategies to write well and deliver your messages in the right way, at the right time, to the right audience.

Straight Talk about Public Relations

Author : Robert Wynne
Publisher :
ISBN 13 : 9781938548857
Total Pages : 200 pages
Book Rating : 4.5/5 (488 download)

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Book Synopsis Straight Talk about Public Relations by : Robert Wynne

Download or read book Straight Talk about Public Relations written by Robert Wynne and published by . This book was released on 2019-01-08 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations.

Strait Talk

Author : Nancy Bernkopf Tucker
Publisher : Harvard University Press
ISBN 13 : 0674060520
Total Pages : 409 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis Strait Talk by : Nancy Bernkopf Tucker

Download or read book Strait Talk written by Nancy Bernkopf Tucker and published by Harvard University Press. This book was released on 2011-03-18 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relations among the United States, Taiwan, and China challenge policymakers, international relations specialists, and a concerned public to examine their assumptions about security, sovereignty, and peace. Only a Taiwan Straits conflict could plunge Americans into war with a nuclear-armed great power. In a timely and deeply informed book, Nancy Bernkopf Tucker traces the thorny relationship between the United States and Taiwan as both watch ChinaÕs power grow. Although TaiwanÐU.S. security has been intertwined since the 1950s, neither Taipei nor Washington ever fully embraced the other. Differences in priorities and perspectives repeatedly raised questions about the wisdom of the alignment. Tucker discusses the nature of U.S. commitments to Taiwan; the intricacies of policy decisions; the intentions of critical actors; the impact of TaiwanÕs democratization; the role of lobbying; and the accelerating difficulty of balancing Taiwan against China. In particular, she examines the destructive mistrust that undermines U.S. cooperation with Taiwan, stymieing efforts to resolve cross-Strait tensions. Strait Talk offers valuable historical context for understanding U.S.ÐTaiwan ties and is essential reading for anyone interested in international relations and security issues today.

Using Public Relations Strategies to Promote Your Nonprofit Organization

Author : Ruth Ellen Kinzey
Publisher : Routledge
ISBN 13 : 113502426X
Total Pages : 244 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Using Public Relations Strategies to Promote Your Nonprofit Organization by : Ruth Ellen Kinzey

Download or read book Using Public Relations Strategies to Promote Your Nonprofit Organization written by Ruth Ellen Kinzey and published by Routledge. This book was released on 2013-04-15 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to strategically execute public relations assignments! In Using Public Relations Strategies to Promote Your Nonprofit Organization, you will explore an easy-to-follow explanation on why nonprofit groups must take a more business-like approach in their communications. You will also discover instructions on how to make newsletters, annual reports, speaker's bureaus, and board selection easy yet effective. As a marketing, public relations or development professional, you will gain effective public relations tools that are within your established budget parameters. Public relations expertise is becoming extremely important to the survival of nonprofit organizations as more and more nonprofits compete for dollars. Using Public Relations Strategies to Promote Your Nonprofit Organization recognizes that nonprofit professionals may wear many different hats and may have very limited public relations or marketing training. Therefore, with Using Public Relations Strategies to Promote Your Nonprofit Organization, you will find that even a novice communicator will be able to perform marketing and public relations tasks in an effective, strategic manner. Some of the areas you will explore include: adopting a business strategy step-by-step guide to creating your annual report step-by-step guide to creating your nonprofit newsletter how to set up an effective speaker's bureau, strategically market your speaker's bureau, and monitor its effectiveness in generating revenue for your nonprofit organization writing speeches to promote your nonprofit organization using audiovisual aids and nonverbal communication in your speeches selecting and organizing a board of directors board of directors job description, recruiting and retention Using Public Relations Strategies to Promote Your Nonprofit Organization explains why you must take a more business like approach to public relations write nonprofit groups and assists the novice public relations specialist with executing basic PR tasks that are pertinent to an organization's profits. You will gain step-by-step guidance on steering your nonprofit organization to financial success.

The PR Masterclass

Author : Alex Singleton
Publisher : John Wiley & Sons
ISBN 13 : 1118756231
Total Pages : 212 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The PR Masterclass by : Alex Singleton

Download or read book The PR Masterclass written by Alex Singleton and published by John Wiley & Sons. This book was released on 2014-02-10 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. "PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book." —Drayton Bird, author, Commonsense Direct and Digital Marketing "The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point." —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies "This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so." —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) "Provides all you need to know about securing press coverage." —Fraser Seitel, O'Dwyer's PR magazine "Every page is packed with insight and practical advice." —Steve Harrison, co-founder, Harrison Troughton Wunderman "Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR." —James Hammond, brand consultant "Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR." —Ray Hiebert, Editor, Public Relations Review

Millennial Momentum

Author : Morley Winograd
Publisher : Rutgers University Press
ISBN 13 : 0813552281
Total Pages : 345 pages
Book Rating : 4.8/5 (135 download)

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Book Synopsis Millennial Momentum by : Morley Winograd

Download or read book Millennial Momentum written by Morley Winograd and published by Rutgers University Press. This book was released on 2011-09-01 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: About every eight decades, coincident with the most stressful and perilous events in U.S. history—the Revolutionary and Civil Wars and the Great Depression and World War II—a new, positive, accomplished, and group-oriented “civic generation” emerges to change the course of history and remake America. The Millennial Generation (born 1982–2003) is America’s newest civic generation. In their 2008 book, Millennial Makeover, Morley Winograd and Michael D. Hais made a prescient argument that the Millennial Generation would change American politics for good. Later that year, a huge surge of participation from young voters helped to launch Barack Obama into the White House. Now, in Millennial Momentum, Winograd and Hais investigate how the beliefs and practices of the Millennials are transforming other areas of American culture, from education to entertainment, from the workplace to the home, and from business to politics and government. The Millennials’ cooperative ethic and can-do spirit have only just begun to make their mark, and are likely to continue to reshape American values for decades to come. Drawing from an impressive array of demographic data, popular texts, and personal interviews, the authors show how the ethnically diverse, socially tolerant, and technologically fluent Millennials can help guide the United States to retain its leadership of the world community and the global marketplace. They also illustrate why this generation’s unique blend of civic idealism and savvy pragmatism will enable us to overcome the internal culture wars and institutional malaise currently plaguing the country. Millennial Momentum offers a message of hope for a deeply divided nation.

55 Surefire Food-Related Businesses You Can Start for Under $5000

Author : Cheryl Kimball
Publisher : Entrepreneur Press
ISBN 13 : 1599182556
Total Pages : 258 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis 55 Surefire Food-Related Businesses You Can Start for Under $5000 by : Cheryl Kimball

Download or read book 55 Surefire Food-Related Businesses You Can Start for Under $5000 written by Cheryl Kimball and published by Entrepreneur Press. This book was released on 2009-03-17 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Satisfy Your Appetite for Success Choose from 55 of today's hottest food-related businesses-all under $5,000! Leading you all the way, the experts at Entrepreneur take you into the flourishing food industry and present you with just the right ingredients for success. Choose from a menu of fresh, low-cost business opportunities, learn essential business basics, grasp industry need-to-knows and so much more! Choose from a diverse list of 55 surefire food-related businesses Quickly and efficiently get your business up and running for less than $5,000 Master industry mandated standards including food safety, packaging and licensing Build a marketing plan that captures new and repeat customers Access top industry resources to stay on the cutting-edge Plan for expansion And more You're on target for success-let us help you build your five-star future!

Crime Statistics in the News

Author : Jairo Lugo-Ocando
Publisher : Springer
ISBN 13 : 1137398418
Total Pages : 218 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Crime Statistics in the News by : Jairo Lugo-Ocando

Download or read book Crime Statistics in the News written by Jairo Lugo-Ocando and published by Springer. This book was released on 2017-10-06 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comparative exploration of how journalists across different newsrooms around the world access and interpret statistics when producing stories related to crime. Looking at the nature of news sources regularly used by journalists, Lugo-Ocando analyses how these numbers are used to report crime. As the author argues, far from being straightforward, the relationship between numbers and journalists in the context of crime reporting is complex, and at times, problematic. Because the reporting of crime statistics impacts upon policymaking, we need to better understand how these statistics are used and reported in order to improve the process of decision. Finally, Lugo-Ocando maintains that the only way to create a fairer justice system and a better-informed general public is by improving the way crime is covered in the news. A compelling and informed text, this book will be of interest to scholars and students of criminology and journalism alike.

Introduction to International Political Economy

Author : David N. Balaam
Publisher : Routledge
ISBN 13 : 1315463431
Total Pages : 829 pages
Book Rating : 4.3/5 (154 download)

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Book Synopsis Introduction to International Political Economy by : David N. Balaam

Download or read book Introduction to International Political Economy written by David N. Balaam and published by Routledge. This book was released on 2018-07-31 with total page 829 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a revolutionary revision of this best-selling text, David Balaam and Bradford Dillman show how the postwar world order is at once under threat and yet resilient. This classic text surveys the theories, institutions, and relationships that characterize IPE and highlights them in the context of a diverse range of regional and transnational issues. Introduction to International Political Economy positions students to critically evaluate the global economy and to appreciate the personal impact of political, economic, and social forces. New to the Seventh Edition Streamlined yet comprehensive coverage—reducing the text from 20 to 17 chapters. There is also one unified chapter on global finance and a single chapter on energy and the environment. A new chapter on Constructivism shows sociological and ideational forces at work. A new chapter on Global Production encompasses transnational corporations and labor. A new chapter on Global Health incorporates food and refugee issues. Substantial revisions to 10 chapters, including new material on Brexit, the EU debt and refugee crises, populist-nationalist movements, inequality, trade conflicts and negotiations, cyber weapons, the rise of China, Middle East conflicts, and international responses to climate change. Significant focus throughout on President Trump’s impact on U.S. foreign policy, international order, and global security. Extensive new graphs and tables of data, plus 27 fascinating new text boxes throughout. An author-written Instructor’s Manual and Test Bank are provided along with additional online resources.

Flying Magazine

Author :
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4./5 ( download)

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Book Synopsis Flying Magazine by :

Download or read book Flying Magazine written by and published by . This book was released on 1961-02 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Conservative Ascendancy

Author : Donald T. Critchlow
Publisher : University Press of Kansas
ISBN 13 : 0700617957
Total Pages : 400 pages
Book Rating : 4.7/5 (6 download)

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Book Synopsis The Conservative Ascendancy by : Donald T. Critchlow

Download or read book The Conservative Ascendancy written by Donald T. Critchlow and published by University Press of Kansas. This book was released on 2011-09-07 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hailed as "perhaps the best scholarly overview of the conservative movement in print" (American Conservative), Donald Critchlow's The Conservative Ascendancy has depicted, as no other book has, the wild ride of the Republican Right. Newly updated and available for the first time in paperback, it continues to offer the best account of the conservative struggle to reverse the momentum of the New Deal. In tracing the conservative revival, Critchlow chronicles how conservative beliefs were translated into political power. He shows how conservatives, from think tank theorists to grassroots mobilizers, gained control of the Republican party by defeating its liberal eastern wing only to find that the welfare state was not so easily dismantled. Looking back at the 1964 Goldwater debacle and the scandal-plagued Nixon years, he then revisits the triumph of the Reagan presidency and describes how George W. Bush injected into American politics a level of partisanship not seen since the nineteenth century. Critchlow recounts the conflict between purity of principle and political practice for conservatives, and the dilemma of maintaining an anti-statist ideology in an era of mass democracy and Cold War hostilities. Throughout he delineates the intellectual foundations of the Right's positions--including the ongoing schism that separates social conservatives from libertarians--while plumbing America's increasing ideological divide. This updated edition not only features a new preface and conclusion but also boasts an entirely new chapter covering the 2008 presidential election, the 2008 financial meltdown, the first two years of Obama's presidency, the emergence of the Tea Party, the 2010 midterms, and ongoing economic problems. Here Critchlow foresees a new epoch in which the old conservative-progressive divide is unable to address the problems caused by national debt, entitlement deficits, and a new global economy-a new reality sure to transform both parties. As conservatives continue to wave the banners of limited government, individual responsibility, and free enterprise, Critchlow's book provides a clear guide to the country's most dynamic political movement and is essential reading for students and citizens alike as the political center continues to tack to the right.

Human Rights and Ethics: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466664347
Total Pages : 2160 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Human Rights and Ethics: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Human Rights and Ethics: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-09-30 with total page 2160 pages. Available in PDF, EPUB and Kindle. Book excerpt: In todays increasingly interconnected and global society, the protection of basic liberties is an important consideration in public policy and international relations. Profitable social interactions can begin only when a foundation of trust has been laid between two parties. Human Rights and Ethics: Concepts, Methodologies, Tools, and Applications considers some of the most important issues in the ethics of human interaction, whether in business, politics, or science and technology. Covering issues such as cybercrime, bioethics, medical care, and corporate leadership, this four-volume reference work will serve as a crucial resource for leaders, innovators, educators, and other personnel living and working in the modern world.

New Leadership Communication—Inspire Your Horizon

Author : Nicole Pfeffermann
Publisher : Springer Nature
ISBN 13 : 303134314X
Total Pages : 431 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis New Leadership Communication—Inspire Your Horizon by : Nicole Pfeffermann

Download or read book New Leadership Communication—Inspire Your Horizon written by Nicole Pfeffermann and published by Springer Nature. This book was released on 2023-09-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book aims at inspiring managers and passionate, influential (new) leaders to re-think how to address communication markets, challenge the way how to orchestrate communication instruments, find new ways to communicate the New, and cultivate a positive communication culture. Leadership communication is a critical success factor of senior management teams and (new) leaders (game changer, pioneers) in the digital and human age to better interact and connect with others; drive innovation and adoption processes; and empower young minds with joy, abundance, and wisdom. In the classical view, leadership communication is part of management communication which means leaders primarily use instruments focusing on teams, presentations, and negotiations. In the modern view, however, new leadership communication also encompasses social media and innovation communication. It dives deeper into ground rules for effective leadership communication and key themes, such as virtual communication, innovation and leadership, and communication model innovation. Be the inspiration! Become a new leader and shape the world.

School Public Relations for Student Success

Author : Edward H. Moore
Publisher : Corwin Press
ISBN 13 : 1412965683
Total Pages : 185 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis School Public Relations for Student Success by : Edward H. Moore

Download or read book School Public Relations for Student Success written by Edward H. Moore and published by Corwin Press. This book was released on 2009-07-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily. Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their school's PR plan. The book offers step-by-step guidance on creating and applying communication tactics that work from how to generate community support to managing crises, stopping rumors, handling media inquiries, dealing with critics, and much more. Emphasizing the PR responsibilities of all school employees

55 Surefire Homebased Businesses You Can Start for Under $5000

Author : Cheryl Kimball
Publisher : Entrepreneur Press
ISBN 13 : 1599182564
Total Pages : 266 pages
Book Rating : 4.5/5 (991 download)

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Book Synopsis 55 Surefire Homebased Businesses You Can Start for Under $5000 by : Cheryl Kimball

Download or read book 55 Surefire Homebased Businesses You Can Start for Under $5000 written by Cheryl Kimball and published by Entrepreneur Press. This book was released on 2009-01-13 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: A menu of today's hottest business opportunities--each with a startup cost of less than $5,000

Environmental Communication and the Public Sphere

Author : Robert Cox
Publisher : SAGE
ISBN 13 : 1412992095
Total Pages : 449 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Environmental Communication and the Public Sphere by : Robert Cox

Download or read book Environmental Communication and the Public Sphere written by Robert Cox and published by SAGE. This book was released on 2013 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Third Edition of Environmental Communication and the Public Sphere by Robert Cox remains the only comprehensive introduction to the growing field of environmental communication. This innovative book focuses on the role that human communication plays in influencing the ways we perceive the environment. It also examines how we define environmental “problems” and decide what actions to take with regards to the natural world.