Storytelling For Financial

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Storyselling for Financial Advisors

Author : Scott West
Publisher : Kaplan Trade
ISBN 13 : 9780793136643
Total Pages : 256 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Storyselling for Financial Advisors by : Scott West

Download or read book Storyselling for Financial Advisors written by Scott West and published by Kaplan Trade. This book was released on 2000-01-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

Narrative Economics

Author : Robert J. Shiller
Publisher : Princeton University Press
ISBN 13 : 0691212074
Total Pages : 408 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis Narrative Economics by : Robert J. Shiller

Download or read book Narrative Economics written by Robert J. Shiller and published by Princeton University Press. This book was released on 2020-09-01 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Nobel Prize–winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events—and why financial panics can spread like epidemic viruses Stories people tell—about financial confidence or panic, housing booms, or Bitcoin—can go viral and powerfully affect economies, but such narratives have traditionally been ignored in economics and finance because they seem anecdotal and unscientific. In this groundbreaking book, Robert Shiller explains why we ignore these stories at our peril—and how we can begin to take them seriously. Using a rich array of examples and data, Shiller argues that studying popular stories that influence individual and collective economic behavior—what he calls "narrative economics"—may vastly improve our ability to predict, prepare for, and lessen the damage of financial crises and other major economic events. The result is nothing less than a new way to think about the economy, economic change, and economics. In a new preface, Shiller reflects on some of the challenges facing narrative economics, discusses the connection between disease epidemics and economic epidemics, and suggests why epidemiology may hold lessons for fighting economic contagions.

Storytelling For Financial

Author : George Diamond
Publisher : Youcanprint
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4.2/5 (23 download)

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Book Synopsis Storytelling For Financial by : George Diamond

Download or read book Storytelling For Financial written by George Diamond and published by Youcanprint. This book was released on 2022-01-31 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: You Are A Step Away From Learning How To Tell Your Brand/Business Story And Differentiate It From All The Others Out There, Attract New Customers And Keep Them (While Keeping Existing Ones), Generate Referrals And Ultimately Grow Your Business! The use of storytelling in business marketing has been proven to establish personal connections between consumers and brands. According to research, 55% of consumers who love the story of a brand are willing to make a purchase. And if you can learn how to tell your brand/business story, the right way, you can turn the life of your business around, quite literally! I know you are probably wondering… Why does storytelling matter so much (more than statistics) in brand marketing? How can I improve the sales of my product through storytelling? What's the best way to do it? How does a typical winning story look like? Are there rules you need to follow? What do I need to before I get started? If you've recently discovered the sweeping positive role of storytelling in business marketing and have been looking for a guide to answer questions like the ones listed above, you're at the right place. Here is a more precise list of what you'll find in this book: How financial data storytelling started What storytelling for finance entails The benefits of storytelling Successful storytelling examples in financial services Why financial storytelling sometimes fails How you can find a suitable story The tips for strong financial storytelling The importance of storytelling for firms What are the kinds of stories you should tell? The storytelling trends in financial services Why statistics don't sell and stories do The art of storytelling in finance How self-depreciation will take your further than self-promotion How to use analogies and metaphors to move your clients and products The tools you can use to tell a persuasive story How to tell stories that your clients want to hear Storytelling strategies you can use on the your next sales pitch Storytelling in the era of financial intelligence The future of financial intelligence with storytelling Visualizations to improve storytelling …And so much more! Even if you don't consider yourself a good storyteller, especially regarding your business, this book will hold you by the hand throughout the process until you develop your own business/brand story that attracts customers and keeps them, the way light attracts bugs! This guide is meant for everyone, from beginners to advanced marketers. And while its content is comprehensive and very educative, the book is very easy and simple to read and follow, and also motivating and straightforward, so you can expect to have a good and easy time reading it. Are you ready to take your business to the next level with the best marketing practices driven by professional storytelling? I bet you do! All you need to get started is Click Buy Now With 1-Click or Buy Now to get started!

Narrative and Numbers

Author : Aswath Damodaran
Publisher : Columbia University Press
ISBN 13 : 0231542747
Total Pages : 295 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Narrative and Numbers by : Aswath Damodaran

Download or read book Narrative and Numbers written by Aswath Damodaran and published by Columbia University Press. This book was released on 2017-01-10 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. In business, there are the storytellers who spin compelling narratives and the number-crunchers who construct meaningful models and accounts. Both are essential to success, but only by combining the two, Damodaran argues, can a business deliver and sustain value. Through a range of case studies, Narrative and Numbers describes how storytellers can better incorporate and narrate numbers and how number-crunchers can calculate more imaginative models that withstand scrutiny. Damodaran considers Uber's debut and how narrative is key to understanding different valuations. He investigates why Twitter and Facebook were valued in the billions of dollars at their public offerings, and why one (Twitter) has stagnated while the other (Facebook) has grown. Damodaran also looks at more established business models such as Apple and Amazon to demonstrate how a company's history can both enrich and constrain its narrative. And through Vale, a global Brazil-based mining company, he shows the influence of external narrative, and how country, commodity, and currency can shape a company's story. Narrative and Numbers reveals the benefits, challenges, and pitfalls of weaving narratives around numbers and how one can best test a story's plausibility.

Money, a Love Story

Author : Kate Northrup
Publisher :
ISBN 13 : 9781781800683
Total Pages : 272 pages
Book Rating : 4.8/5 (6 download)

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Book Synopsis Money, a Love Story by : Kate Northrup

Download or read book Money, a Love Story written by Kate Northrup and published by . This book was released on 2013-09-10 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Grandpa's Fortune Fables

Author : Will Rainey
Publisher : Will Rainey
ISBN 13 : 1739972627
Total Pages : 195 pages
Book Rating : 4.7/5 (399 download)

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Book Synopsis Grandpa's Fortune Fables by : Will Rainey

Download or read book Grandpa's Fortune Fables written by Will Rainey and published by Will Rainey. This book was released on 2021-11-12 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fun stories to teach your kids about money. "Perhaps the most cleverly written, and delightful to read, financial education book" J.J. Wenrich (Author and Financial Advisor) When Grandpa Jack was a young man, he went on an adventure to a faraway island in search of gold. Whilst he was on the island he discovered 'The Three Rules of Wealth'. These rules helped him to become a very wealthy man. As Gail shares her Grandpa’s adventures, your kids will learn: - The difference between being 'Rich' and being 'Wealthy' - How to earn money - The importance of saving their money - How to grow their money (investing) - That patience is the superpower of the wealthy - Why they should avoid gambling, scams and (bad) debt Your kids will also have to try and solve Grandpa's Mystery Code as they answer short questions to recap on what they have learnt throughout the book. “This book should be in every school library” Kevin Gatland OBE "I would give this book 5 stars out of 5 ... It’s great to read aloud!" Isla Manson, avid reader, age 11

Stories of Capitalism

Author : Stefan Leins
Publisher : University of Chicago Press
ISBN 13 : 022652356X
Total Pages : 205 pages
Book Rating : 4.2/5 (265 download)

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Book Synopsis Stories of Capitalism by : Stefan Leins

Download or read book Stories of Capitalism written by Stefan Leins and published by University of Chicago Press. This book was released on 2018-01-29 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The financial crisis and the recession that followed caught many people off guard, including experts in the financial sector whose jobs involve predicting market fluctuations. Financial analysis offices in most international banks are supposed to forecast the rise or fall of stock prices, the success or failure of investment products, and even the growth or decline of entire national economies. And yet their predictions are heavily disputed. How do they make their forecasts—and do those forecasts have any actual value? Building on recent developments in the social studies of finance, Stories of Capitalism provides the first ethnography of financial analysis. Drawing on two years of fieldwork in a Swiss bank, Stefan Leins argues that financial analysts construct stories of possible economic futures, presenting them as coherent and grounded in expert research and analysis. In so doing, they establish a role for themselves—not necessarily by laying bare empirically verifiable trends but rather by presenting the market as something that makes sense and is worth investing in. Stories of Capitalism is a nuanced look at how banks continue to boost investment—even in unstable markets—and a rare insider’s look into the often opaque financial practices that shape the global economy.

Money

Author : Jacob Goldstein
Publisher : Hachette Books
ISBN 13 : 0316417181
Total Pages : 220 pages
Book Rating : 4.3/5 (164 download)

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Book Synopsis Money by : Jacob Goldstein

Download or read book Money written by Jacob Goldstein and published by Hachette Books. This book was released on 2020-09-08 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The co-host of the popular NPR podcast Planet Money provides a well-researched, entertaining, somewhat irreverent look at how money is a made-up thing that has evolved over time to suit humanity's changing needs. Money only works because we all agree to believe in it. In Money, Jacob Goldstein shows how money is a useful fiction that has shaped societies for thousands of years, from the rise of coins in ancient Greece to the first stock market in Amsterdam to the emergence of shadow banking in the 21st century. At the heart of the story are the fringe thinkers and world leaders who reimagined money. Kublai Khan, the Mongol emperor, created paper money backed by nothing, centuries before it appeared in the west. John Law, a professional gambler and convicted murderer, brought modern money to France (and destroyed the country's economy). The cypherpunks, a group of radical libertarian computer programmers, paved the way for bitcoin. One thing they all realized: what counts as money (and what doesn't) is the result of choices we make, and those choices have a profound effect on who gets more stuff and who gets less, who gets to take risks when times are good, and who gets screwed when things go bad. Lively, accessible, and full of interesting details (like the 43-pound copper coins that 17th-century Swedes carried strapped to their backs), Money is the story of the choices that gave us money as we know it today.

Business Storytelling For Dummies

Author : Karen Dietz
Publisher : John Wiley & Sons
ISBN 13 : 1118661214
Total Pages : 391 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Business Storytelling For Dummies by : Karen Dietz

Download or read book Business Storytelling For Dummies written by Karen Dietz and published by John Wiley & Sons. This book was released on 2013-12-04 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready to hone your storytelling skills and craft a compelling business narrative? Professionals of all types -- marketing managers, sales reps, senior leaders, supervisors, creatives, account executives -- have to write. Whether you're writing an internal email or a social media post, a video script or a blog post, being able to tell a good story can help ensure your content resonates with your intended audience. Storytelling is an art, but there’s a method behind it that anyone can learn. Full of practical advice and real-world case studies, Business Storytelling For Dummies is a friendly, no-nonsense guide that will help you tell more engaging stories in your business presentations, internal communications, marketing collateral, and sales assets. Connecting with customers through storytelling can help you build trust with your audience, strengthen your brand, and increase sales. Look to Business Storytelling For Dummies to Learn the elements of storytelling and how to use them effectively Become a better listener to become a better storyteller Make your stories come to life with relatable details Back up your story with data points Use the power of storytelling to effect change Choose the perfect format to tell your story Startups, small businesses, creative agencies, non-profits, and enterprises all have a story to tell. Get the book to explore examples, templates, and step-by-step instruction and create your own compelling narrative to tell your story to the world.

Storyworthy

Author : Matthew Dicks
Publisher : New World Library
ISBN 13 : 1608685497
Total Pages : 370 pages
Book Rating : 4.6/5 (86 download)

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Book Synopsis Storyworthy by : Matthew Dicks

Download or read book Storyworthy written by Matthew Dicks and published by New World Library. This book was released on 2018-05-15 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: A five-time Moth GrandSLAM winner and bestselling novelist shows how to tell a great story — and why doing so matters. Whether we realize it or not, we are always telling stories. On a first date or job interview, at a sales presentation or therapy appointment, with family or friends, we are constantly narrating events and interpreting emotions and actions. In this compelling book, storyteller extraordinaire Matthew Dicks presents wonderfully straightforward and engaging tips and techniques for constructing, telling, and polishing stories that will hold the attention of your audience (no matter how big or small). He shows that anyone can learn to be an appealing storyteller, that everyone has something “storyworthy” to express, and, perhaps most important, that the act of creating and telling a tale is a powerful way of understanding and enhancing your own life.

Lead with a Story

Author : Paul Smith
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814420303
Total Pages : 290 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Lead with a Story by : Paul Smith

Download or read book Lead with a Story written by Paul Smith and published by AMACOM Div American Mgmt Assn. This book was released on 2012 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

Putting Stories to Work

Author : Shawn Callahan
Publisher : Pepperberg Press
ISBN 13 : 9780992338558
Total Pages : pages
Book Rating : 4.3/5 (385 download)

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Book Synopsis Putting Stories to Work by : Shawn Callahan

Download or read book Putting Stories to Work written by Shawn Callahan and published by Pepperberg Press. This book was released on 2016-03-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Famous Financial Fiascos

Author : John Train
Publisher : Fraser Publishing Company
ISBN 13 : 9780870341205
Total Pages : 0 pages
Book Rating : 4.3/5 (412 download)

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Book Synopsis Famous Financial Fiascos by : John Train

Download or read book Famous Financial Fiascos written by John Train and published by Fraser Publishing Company. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume the reader will find, clearly explained, where other men have gone wrong. From it we can learn when the commonest mistakes have been made, resolving not to repeat them.

Storytelling for Grantseekers

Author : Cheryl A. Clarke
Publisher : John Wiley & Sons
ISBN 13 : 0470482869
Total Pages : 224 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Storytelling for Grantseekers by : Cheryl A. Clarke

Download or read book Storytelling for Grantseekers written by Cheryl A. Clarke and published by John Wiley & Sons. This book was released on 2009-01-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grantwriters often have little or no training in the practical task of grantseeking. Many feel intimidated by the act of writing, and some don't enjoy writing. In Storytelling for Grantseekers, Second Edition, Cheryl Clarke presents an organic approach to grantseeking, one that views the process through the lens of the pleasures and rewards of crafting a good story. Grantseekers who approach the process as one in which they are connecting with an audience (grantmakers) and writing a narrative (complete with settings, characters, antagonists and resolutions) find greater success with funders. The writing process becomes a rewarding way to tell the organization's tale, rather than a chore, and their passion and creativity lead to winning proposals. This book walks readers through all the main phases of the proposal, highlighting the creative elements that link components to each other and unify the entire proposal. The book contains resources on crafting an effective synopsis, overcoming grantwriter's block, packaging the story, and the best ways to approach the "short stories" (inquiry and cover letters) that support the larger proposal. Clarke also stresses the need to see proposal-writing as part of a larger grantseeking effort, one that emphasizes preparation, working with the entire development staff, and maintaining good relations with funders. In Storytelling for Grantseekers, new and experienced grantseekers alike will discover how to write and support successful proposals with humor and passion. New edition features: Overall updates as well as both refreshed and new examples Workshop exercises for using the storytelling approach New chapters on the application of the storytelling method to other fundraising communications like appeal letters and case statements, as well as the importance of site visits Example of a full narrative proposal

Storytelling Professionally

Author : Harlynne Geisler
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313078548
Total Pages : 170 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Storytelling Professionally by : Harlynne Geisler

Download or read book Storytelling Professionally written by Harlynne Geisler and published by Bloomsbury Publishing USA. This book was released on 1997-02-15 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you want to become a full time storyteller, expand your storytelling repertoire, or simply hire a storyteller, this guide is for you. Everything you want to know about the profession of storytelling can be found in the book. It will help you sell yourself as a freelance storyteller to schools, libraries, museums, festivals, and other events and organizations. It covers the importance of learning from others; how to organize your time, office, and research; and how to use brochures, business cards, press releases, flyers, mailings, showcases, performer lists, and giveaways to get bookings. She also offers advice on dealing with the competition; preparing yourself for your audience, bookers, and performance area; and problem prevention and solution. Prejudice, censorship, and other issues related to storytelling are highlighted in the final chapter, and an appendix contains How to Host a Freelance Storyteller at Your School or Library. Teachers, librarians, clowns, actors, puppeteers, homemakers, and anyone else interested in storytelling professionally will want this book.

Storytelling

Author : Christian Salmon
Publisher : Verso Books
ISBN 13 : 1784786608
Total Pages : 239 pages
Book Rating : 4.7/5 (847 download)

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Book Synopsis Storytelling by : Christian Salmon

Download or read book Storytelling written by Christian Salmon and published by Verso Books. This book was released on 2017-01-31 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The narrative spell cast over politics and society Politics is no longer the art of the possible, but of the fictive. Its aim is not to change the world as it exists, but to affect the way that it is perceived. In Storytelling Christian Salmon looks at the twenty-first-century hijacking of creative imagination, anatomizing the timeless human desire for narrative form, and how this desire is abused by the marketing mechanisms that bolster politicians and their products: luxury brands trade on embellished histories, managers tell stories to motivate employees, soldiers in Iraq train on Hollywood-conceived computer games, and spin doctors construct political lives as if they were a folk epic. This “storytelling machine” is masterfully unveiled by Salmon, and is shown to be more effective and insidious as a means of oppression than anything dreamed up by Orwell.

Storyselling for Financial Advisors

Author :
Publisher :
ISBN 13 : 9781597341554
Total Pages : 246 pages
Book Rating : 4.3/5 (415 download)

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Book Synopsis Storyselling for Financial Advisors by :

Download or read book Storyselling for Financial Advisors written by and published by . This book was released on 2000 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time.