The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

Download The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience PDF Online Free

Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071636757
Total Pages : 287 pages
Book Rating : 4.0/5 (716 download)

DOWNLOAD NOW!


Book Synopsis The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by : Carmine Gallo

Download or read book The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience written by Carmine Gallo and published by McGraw Hill Professional. This book was released on 2009-10-02 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal Bestseller! Updated to include Steve Jobs's iPad and iPad2 launch presentations “The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including: Develop a messianic sense of purpose Reveal the Conquering hero Channel your inner Zen Stage your presentation with props Make it look effortless With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way. “No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.” —Rob Enderle, The Enderle Group “Now you can learn from the best there is—both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods." —David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

Protecting the Presidential Candidates

Download Protecting the Presidential Candidates PDF Online Free

Author :
Publisher : Frontline Books
ISBN 13 : 1399014099
Total Pages : 421 pages
Book Rating : 4.3/5 (99 download)

DOWNLOAD NOW!


Book Synopsis Protecting the Presidential Candidates by : Mel Ayton

Download or read book Protecting the Presidential Candidates written by Mel Ayton and published by Frontline Books. This book was released on 2021-11-24 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protecting the Presidential Candidates is the first book of its kind to examine how presidents and presidential candidates were protected during the presidential election cycles – from JFK to Biden. It is also the first book of its kind to tell the story of the role of state troopers and private bodyguards in protecting presidential candidates. Protection for candidates changed and evolved from the free-wheeling style of the 1950s and early 1960s, which afforded presidential candidates little or no protection, to the growth of bodyguard personnel, increased intelligence facilities and state of the art technology employed today to keep the candidates safe. Presidential candidates relish connecting with the public and it has given greater visibility to the bodyguards who are willing to place themselves between a presidential candidate and a would-be attacker. In the milieu in which the Secret Service operates, bodyguards have witnessed the terrors of election campaigns when presidential candidates have waded into crowds to shake hands with their supporters, rode in open-top cars, and made sudden but risky changes to their schedules – oblivious to the fact that in every campaign there have been people stalking candidates with ill intent. Many stories revealed in Protecting the Presidential Candidates have remained largely hidden from the public; some buried in newspaper archives and others in oral histories, presidential libraries or official government documents. The author draws on numerous sources, including FBI files, presidential biographies, vice presidential biographies, civilian bodyguard memoirs, Secret Service agent memoirs, White House staff memoirs and more so that these stories can now be told. The book also allows readers to gain an insight into the personal as well as professional relationships between the candidate and the bodyguards who protected them. Some candidates were so trusting of their bodyguards they embraced them as part of an ‘inner circle’ of advisers. Bodyguards have also witnessed embarrassing moments in a candidate’s campaign and how intrusive they have been at the most delicate of moments. "The president’s day is your day," one agent said. "Nobody sees the president the way an agent does."

It's Complicated

Download It's Complicated PDF Online Free

Author :
Publisher : Yale University Press
ISBN 13 : 0300166311
Total Pages : 296 pages
Book Rating : 4.3/5 (1 download)

DOWNLOAD NOW!


Book Synopsis It's Complicated by : Danah Boyd

Download or read book It's Complicated written by Danah Boyd and published by Yale University Press. This book was released on 2014-02-25 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the online social habits of American teens and analyzes the role technology and social media plays in their lives, examining common misconceptions about such topics as identity, privacy, danger, and bullying.

Physical Medicine & Rehabilitation Secrets

Download Physical Medicine & Rehabilitation Secrets PDF Online Free

Author :
Publisher : Elsevier Health Sciences
ISBN 13 : 0323681867
Total Pages : 858 pages
Book Rating : 4.3/5 (236 download)

DOWNLOAD NOW!


Book Synopsis Physical Medicine & Rehabilitation Secrets by : Bryan J. O'Young

Download or read book Physical Medicine & Rehabilitation Secrets written by Bryan J. O'Young and published by Elsevier Health Sciences. This book was released on 2022-12-15 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 30 years, the highly regarded Secrets Series® has provided students, academics, and practitioners in all areas of health care with concise, focused, and engaging resources for quick reference and exam review. Physical Medicine and Rehabilitation Secrets, 4th Edition, offers practical, up-to-date coverage of the full range of essential topics in this dynamic field. This highly regarded resource features the Secrets' popular question-and-answer format that also includes lists, tables, weblinks, pearls, memory aids, and an easy-to-read style – making an inquiry, reference, and review quick, easy, and enjoyable. - The proven Secrets Series® format gives you the most return for your time – concise, easy to read, engaging, and highly effective. - Fully revised and updated, including new information on geriatric rehabilitation, rehabilitation philosophy, vocational rehabilitation, disability rating and impairments, and legislation and reimbursement. - New chapters and content include Longitudinal Learning; Regenerative Medicine; Musculoskeletal Ultrasound, PM&R ideology and Disability Awareness & Sensitivity, Organ Transplantation; Spinal Deformity: and more. - Top 100 Secrets and Key Points boxes provide a rapid overview of the secrets you must know for success in practice, exams, and teaching sessions. - Bulleted lists, mnemonics, and practical tips from global leaders in the field provide a concise overview of important board-relevant content. - Portable size makes it easy to carry with you for quick reference or review anywhere, anytime.

Making Of An Economic Superpower, The: Unlocking China's Secret Of Rapid Industrialization

Download Making Of An Economic Superpower, The: Unlocking China's Secret Of Rapid Industrialization PDF Online Free

Author :
Publisher : World Scientific
ISBN 13 : 9814733741
Total Pages : 336 pages
Book Rating : 4.8/5 (147 download)

DOWNLOAD NOW!


Book Synopsis Making Of An Economic Superpower, The: Unlocking China's Secret Of Rapid Industrialization by : Yi Wen

Download or read book Making Of An Economic Superpower, The: Unlocking China's Secret Of Rapid Industrialization written by Yi Wen and published by World Scientific. This book was released on 2016-05-13 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of China is no doubt one of the most important events in world economic history since the Industrial Revolution. Mainstream economics, especially the institutional theory of economic development based on a dichotomy of extractive vs. inclusive political institutions, is highly inadequate in explaining China's rise. This book argues that only a radical reinterpretation of the history of the Industrial Revolution and the rise of the West (as incorrectly portrayed by the institutional theory) can fully explain China's growth miracle and why the determined rise of China is unstoppable despite its current 'backward' financial system and political institutions. Conversely, China's spectacular and rapid transformation from an impoverished agrarian society to a formidable industrial superpower sheds considerable light on the fundamental shortcomings of the institutional theory and mainstream 'blackboard' economic models, and provides more-accurate reevaluations of historical episodes such as Africa's enduring poverty trap despite radical political and economic reforms, Latin America's lost decades and frequent debt crises, 19th century Europe's great escape from the Malthusian trap, and the Industrial Revolution itself.

Strengthening Forensic Science in the United States

Download Strengthening Forensic Science in the United States PDF Online Free

Author :
Publisher : National Academies Press
ISBN 13 : 0309142393
Total Pages : 348 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!


Book Synopsis Strengthening Forensic Science in the United States by : National Research Council

Download or read book Strengthening Forensic Science in the United States written by National Research Council and published by National Academies Press. This book was released on 2009-07-29 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scores of talented and dedicated people serve the forensic science community, performing vitally important work. However, they are often constrained by lack of adequate resources, sound policies, and national support. It is clear that change and advancements, both systematic and scientific, are needed in a number of forensic science disciplines to ensure the reliability of work, establish enforceable standards, and promote best practices with consistent application. Strengthening Forensic Science in the United States: A Path Forward provides a detailed plan for addressing these needs and suggests the creation of a new government entity, the National Institute of Forensic Science, to establish and enforce standards within the forensic science community. The benefits of improving and regulating the forensic science disciplines are clear: assisting law enforcement officials, enhancing homeland security, and reducing the risk of wrongful conviction and exoneration. Strengthening Forensic Science in the United States gives a full account of what is needed to advance the forensic science disciplines, including upgrading of systems and organizational structures, better training, widespread adoption of uniform and enforceable best practices, and mandatory certification and accreditation programs. While this book provides an essential call-to-action for congress and policy makers, it also serves as a vital tool for law enforcement agencies, criminal prosecutors and attorneys, and forensic science educators.

Ob/Gyn Secrets E-Book

Download Ob/Gyn Secrets E-Book PDF Online Free

Author :
Publisher : Elsevier Health Sciences
ISBN 13 : 0323399045
Total Pages : 371 pages
Book Rating : 4.3/5 (233 download)

DOWNLOAD NOW!


Book Synopsis Ob/Gyn Secrets E-Book by : Amanda Mularz

Download or read book Ob/Gyn Secrets E-Book written by Amanda Mularz and published by Elsevier Health Sciences. This book was released on 2016-04-01 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: For 30 years, the highly regarded Secrets Series® has provided students and practitioners in all areas of health care with concise, focused, and engaging resources for quick reference and exam review. Ob/Gyn Secrets, 4th Edition, by Drs. Amanda Mularz, Steven Dalati, and Ryan A. Pedigo, features the Secrets' popular question-and-answer format that also includes lists, tables, and an easy-to-read style – making reference and review quick, easy, and enjoyable. - Top 100 Secrets and Key Points boxes provide a fast overview of the secrets you must know for success in practice. - The proven Secrets® format gives you the most return for your time – concise, easy to read, engaging, and highly effective. - NEW: Expert Consult access provides an enhanced e-book version with the print, available online or on mobile devices. - This edition features updated content to keep you current with what's new in obstetrics and gynecology, including new technologies that can improve your patient care. - A new author team leads a team from prominent institutions, bringing a fresh perspective to this best-selling review.

Media Selling

Download Media Selling PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1444359274
Total Pages : 617 pages
Book Rating : 4.4/5 (443 download)

DOWNLOAD NOW!


Book Synopsis Media Selling by : Charles Warner

Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2011-08-26 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

Lord Liu Chun's Secrets of Longevity

Download Lord Liu Chun's Secrets of Longevity PDF Online Free

Author :
Publisher : iUniverse
ISBN 13 : 1450235352
Total Pages : 191 pages
Book Rating : 4.4/5 (52 download)

DOWNLOAD NOW!


Book Synopsis Lord Liu Chun's Secrets of Longevity by : Bernard Ho; Aleta Lee

Download or read book Lord Liu Chun's Secrets of Longevity written by Bernard Ho; Aleta Lee and published by iUniverse. This book was released on 2010-06-18 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six hundred years ago, Chinese Imperial Physician Lord Liu Chun dedicated his life to finding cures for common ailments and solving the mystery of longevity. Today, modern researchers continue to pursue cures for the same ailments. Currently, experimentation is being conducted on the same substances that Lord Liu identified six hundred years ago! For centuries, the Liu family has guarded the secrets Lord Liu discovered about healthy living and disease prevention through experiments he conducted in order to ascertain the most effective treatment of a wide range of diseases and health issues. Recently, Dr. Liu Hong Zhang, Lord Liu’s twenty-fourth-generation descendant, published a portion of these family secrets in three tomes—Lord Liu Chun’s Enhancement of Life, Your Lifestyle is the Cause of Disease, and Beware of Medicine. Dr. Liu wrote the books despite opposition from family members who didn’t want him to reveal the secrets. His vision was to share the family’s wealth of knowledge, and the three books disclose a tenth of Lord Liu’s research. The words of Lord Liu Chun and his twenty-fourth-generation descendant, as well as the Liu family recipes, formulae, and history that appear in Lord Liu Chun’s Secrets of Longevity are taken and translated from these three books.

Learning UML 2.0

Download Learning UML 2.0 PDF Online Free

Author :
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596009828
Total Pages : 286 pages
Book Rating : 4.5/5 (96 download)

DOWNLOAD NOW!


Book Synopsis Learning UML 2.0 by : Russ Miles

Download or read book Learning UML 2.0 written by Russ Miles and published by "O'Reilly Media, Inc.". This book was released on 2006-04-25 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: With its clear introduction to the Unified Modeling Language (UML) 2.0, this tutorial offers a solid understanding of each topic, covering foundational concepts of object-orientation and an introduction to each of the UML diagram types.

Managing Cover Crops Profitably (3rd Ed. )

Download Managing Cover Crops Profitably (3rd Ed. ) PDF Online Free

Author :
Publisher : DIANE Publishing
ISBN 13 : 1437903797
Total Pages : 248 pages
Book Rating : 4.4/5 (379 download)

DOWNLOAD NOW!


Book Synopsis Managing Cover Crops Profitably (3rd Ed. ) by : Andy Clark

Download or read book Managing Cover Crops Profitably (3rd Ed. ) written by Andy Clark and published by DIANE Publishing. This book was released on 2008-07 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover crops slow erosion, improve soil, smother weeds, enhance nutrient and moisture availability, help control many pests and bring a host of other benefits to your farm. At the same time, they can reduce costs, increase profits and even create new sources of income. You¿ll reap dividends on your cover crop investments for years, since their benefits accumulate over the long term. This book will help you find which ones are right for you. Captures farmer and other research results from the past ten years. The authors verified the info. from the 2nd ed., added new results and updated farmer profiles and research data, and added 2 chap. Includes maps and charts, detailed narratives about individual cover crop species, and chap. about aspects of cover cropping.

Handbook of Protest and Resistance in China

Download Handbook of Protest and Resistance in China PDF Online Free

Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1786433788
Total Pages : 469 pages
Book Rating : 4.7/5 (864 download)

DOWNLOAD NOW!


Book Synopsis Handbook of Protest and Resistance in China by : Teresa Wright

Download or read book Handbook of Protest and Resistance in China written by Teresa Wright and published by Edward Elgar Publishing. This book was released on 2019 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring contributions from top scholars and emerging stars in the field, the Handbook of Protest and Resistance in China captures the complexity of protest and dissent in contemporary China, while simultaneously exploring a number of unifying themes. Examining how, when, and why individuals and groups have engaged in contentious acts, and how the targets of their complaints have responded, the volume sheds light on the stability of China’s existing political system, and its likely future trajectory.

Zero to One

Download Zero to One PDF Online Free

Author :
Publisher : Random House
ISBN 13 : 075355030X
Total Pages : 198 pages
Book Rating : 4.7/5 (535 download)

DOWNLOAD NOW!


Book Synopsis Zero to One by : Blake Masters

Download or read book Zero to One written by Blake Masters and published by Random House. This book was released on 2014-09-18 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ ELON MUSK, CEO of SpaceX and Tesla ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ MARK ZUCKERBERG, CEO of Facebook ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ NASSIM NICHOLAS TALEB, author of The Black Swan

The Secret Life of Data

Download The Secret Life of Data PDF Online Free

Author :
Publisher : MIT Press
ISBN 13 : 0262377810
Total Pages : 309 pages
Book Rating : 4.2/5 (623 download)

DOWNLOAD NOW!


Book Synopsis The Secret Life of Data by : Aram Sinnreich

Download or read book The Secret Life of Data written by Aram Sinnreich and published by MIT Press. This book was released on 2024-04-30 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: How data surveillance, digital forensics, and generative AI pose new long-term threats and opportunities—and how we can use them to make better decisions in the face of technological uncertainty. In The Secret Life of Data, Aram Sinnreich and Jesse Gilbert explore the many unpredictable, and often surprising, ways in which data surveillance, AI, and the constant presence of algorithms impact our culture and society in the age of global networks. The authors build on this basic premise: no matter what form data takes, and what purpose we think it’s being used for, data will always have a secret life. How this data will be used, by other people in other times and places, has profound implications for every aspect of our lives—from our intimate relationships to our professional lives to our political systems. With the secret uses of data in mind, Sinnreich and Gilbert interview dozens of experts to explore a broad range of scenarios and contexts—from the playful to the profound to the problematic. Unlike most books about data and society that focus on the short-term effects of our immense data usage, The Secret Life of Data focuses primarily on the long-term consequences of humanity’s recent rush toward digitizing, storing, and analyzing every piece of data about ourselves and the world we live in. The authors advocate for “slow fixes” regarding our relationship to data, such as creating new laws and regulations, ethics and aesthetics, and models of production for our data-fied society. Cutting through the hype and hopelessness that so often inform discussions of data and society, The Secret Life of Data clearly and straightforwardly demonstrates how readers can play an active part in shaping how digital technology influences their lives and the world at large.

Inside the Church of Almighty God

Download Inside the Church of Almighty God PDF Online Free

Author :
Publisher :
ISBN 13 : 0190089091
Total Pages : 169 pages
Book Rating : 4.1/5 (9 download)

DOWNLOAD NOW!


Book Synopsis Inside the Church of Almighty God by : Massimo Introvigne

Download or read book Inside the Church of Almighty God written by Massimo Introvigne and published by . This book was released on 2020 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branded as "the new Falun Gong" by local authorities, The Church of Almighty God is today the most persecuted religious movement in China. Renowned scholar of religion Massimo Introvigne interviewed several hundred members of this once secretive movement, as well as the Chinese police officers who hunt them. The Church's belief that God has returned to earth in the shape of a Chinese woman makes its theology unique. The story of its continuing persecution in China, and of the accusations of crimes it vehemently denies having committed, reads as one of the most dramatic tales of our time.

Mass Communication

Download Mass Communication PDF Online Free

Author :
Publisher : SAGE Publications, Incorporated
ISBN 13 : 1544383002
Total Pages : 489 pages
Book Rating : 4.5/5 (443 download)

DOWNLOAD NOW!


Book Synopsis Mass Communication by : Ralph E. Hanson

Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications, Incorporated. This book was released on 2020-10-31 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best-selling Mass Communication: Living in a Media World presents a highly accessible introduction to mass communication that equips students with the critical thinking skills to become savvy media consumers. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Readers are encouraged to consider the media industry from the inside out and, in doing so, discover the many dimensions of mass communication that operate in our society. The thoroughly revised Eighth Edition highlights how social and digital media, video games, and the COVID-19 pandemic are changing the face of media. This title is accompanied by a complete teaching and learning package. Contact your SAGE representative to request a demo. Digital Option / Courseware SAGE Vantage is an intuitive digital platform that delivers this text’s content and course materials in a learning experience that offers auto-graded assignments and interactive multimedia tools, all carefully designed to ignite student engagement and drive critical thinking. Built with you and your students in mind, it offers simple course set-up and enables students to better prepare for class. Assignable Video with Assessment Assignable video (available with SAGE Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video on the changing roles of mobile devices. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

Struggle for Alliance

Download Struggle for Alliance PDF Online Free

Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 0755653521
Total Pages : 259 pages
Book Rating : 4.7/5 (556 download)

DOWNLOAD NOW!


Book Synopsis Struggle for Alliance by : Abdolrasool Divsallar

Download or read book Struggle for Alliance written by Abdolrasool Divsallar and published by Bloomsbury Publishing. This book was released on 2024-08-22 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive study of the complex impacts of the war in Ukraine on Russo-Iranian relations, and the resulting consequences for the international relations of the Middle East. In contrast to dominant academic approaches, which view Russo-Iranian relations through the lens of an anti-hegemonic agenda and confrontation with the US-led international order, this study presents an alternative angle stating that the war in Ukraine has sped up Moscow and Tehran's interdependency, primarily because of the protective benefits that it brings to both states. The book analyzes various debates about the impact of the war on Russo-Iranian relations. From the perspective of the emerging literature on authoritarian regionalism, the book explores how domestic politics and common threat perceptions play a role in these states' decisions to adjust to the systemic changes caused by the war. Chapters address how changes in the strategic environment are affecting Moscow and Tehran's perception of each other, what factors contribute the most to both states' decision to pursue greater cooperation and how they manage the new conflicts of interest raised by the war. The book also queries whether relations continue to be based on tactical partnership, or whether a stronger alliance between Moscow and Tehran is unfolding, and what the consequences of such a struggle for alliance will be for the wider region.