Steve Jobs - Insanely Great Quotes

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Author :
Publisher : Libris Media A/S
ISBN 13 : 8778530652
Total Pages : 168 pages
Book Rating : 4.7/5 (785 download)

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Book Synopsis Steve Jobs - Insanely Great Quotes by : Christine Lejre

Download or read book Steve Jobs - Insanely Great Quotes written by Christine Lejre and published by Libris Media A/S. This book was released on 2011-10-31 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Steve Jobs: Insanely Great

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Author :
Publisher : Schwartz & Wade
ISBN 13 : 0307982971
Total Pages : 246 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis Steve Jobs: Insanely Great by : Jessie Hartland

Download or read book Steve Jobs: Insanely Great written by Jessie Hartland and published by Schwartz & Wade. This book was released on 2015-07-21 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether they’ve seen Aaron Sorkin and Danny Boyle’s Steve Jobs movie, read Walter Isaacson’s biography, or just own an iPhone, this graphic novel retelling of the Apple innovator’s life will capture the imaginations of the legions of readers who live and breathe the technocentric world Jobs created. Told through a combination of black-and-white illustrations and handwritten text, this fast-paced and entertaining biography in graphic format presents the story of the ultimate American entrepreneur, the man who brought us Apple Computer, Pixar, Macs, iPods, iPhones, and more. Jobs’s remarkable life reads like a history of the personal technology industry. He started Apple Computer in his parents’ garage and eventually became the tastemaker of a generation, creating products we can’t live without. Through it all, he was an overbearing and demanding perfectionist, both impossible and inspiring. Capturing his unparalleled brilliance, as well as his many demons, Jessie Hartland’s engaging biography illuminates the meteoric successes, devastating setbacks, and myriad contradictions that make up the extraordinary life and legacy of the insanely great Steve Jobs. Here's the perfect book for any teen interested in STEM topics, especially tech. A School Library Journal Best Book of the Year “If a picture is worth a thousand words, then this comic tale can hang with the sprawling biographies.” —Macworld.com “An accessible take . . . undoubtedly valuable for kids who are growing up using Apple’s products but knowing little about the man who created them.” —GeekDad.com

Steve Jobs: The Man Who Thought Different

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Publisher : Square Fish
ISBN 13 : 1250014611
Total Pages : 320 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Steve Jobs: The Man Who Thought Different by : Karen Blumenthal

Download or read book Steve Jobs: The Man Who Thought Different written by Karen Blumenthal and published by Square Fish. This book was released on 2012-02-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A riveting biography of the groundbreaking innovator who was a giant in the worlds of computing, music, filmmaking, design, smart phones, and more. A finalist for the YALSA Excellence in Nonfiction Award! "Your time is limited. . . . have the courage to follow your heart and intuition." —Steve Jobs From the start, his path was never predictable. Steve Jobs was given up for adoption at birth, dropped out of college after one semester, and at the age of twenty, created Apple in his parents' garage with his friend Steve Wozniack. Then came the core and hallmark of his genius—his exacting moderation for perfection, his counterculture life approach, and his level of taste and style that pushed all boundaries. A devoted husband, father, and Buddhist, he battled cancer for over a decade, became the ultimate CEO, and made the world want every product he touched, from the Macintosh to the iPhone, from iTunes and the iPod to the Macbook. Critically acclaimed author Karen Blumenthal takes us to the core of this complicated and legendary man while simultaneously exploring the evolution of computers. Framed by Jobs' inspirational Stanford commencement speech and illustrated throughout with black and white photos, this is the story of the man who changed our world. Read more thrilling nonfiction by Karen Blumenthal: Hillary Rodham Clinton: A Woman Living History (A YALSA Excellence in Nonfiction Award Finalist) Bootleg: Murder, Moonshine, and the Lawless Years of Prohibition Tommy: The Gun That Changed America Praise for Steve Jobs: The Man Who Thought Different: A Biography: “This is a smart book about a smart subject by a smart writer.” —Booklist, starred review “Students who know Steve Jobs only through Apple's iTunes, iPhones, and iPads will have their eyes opened by this accessible and well-written biography.” —VOYA “An engaging and intimate portrait. Few biographies for young readers feel as relevant and current as this one does.” —The Horn Book Magazine “A perceptive, well-wrought picture of an iconic figure.” —Kirkus Reviews “Blumenthal crafts an insightful, balanced portrait.” —Publishers Weekly

The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071748741
Total Pages : 270 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success by : Carmine Gallo

Download or read book The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success written by Carmine Gallo and published by McGraw Hill Professional. This book was released on 2010-10-12 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "THINK DIFFERENT" APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace. THE INNOVATION SECRETS OF STEVE JOBS Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way. When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor. These are the Seven Principles of Innovation, inspired by the master himself: Do What You Love. Think differently about your career. Put a Dent in the Universe. Think differently about your vision. Kick Start Your Brain. Think differently about how you think. Sell Dreams, Not Products. Think differently about your customers. Say No to 1,000 Things. Think differently about design. Create Insanely Great Experiences. Think differently about your brand experience. Master the Message. Think differently about your story. By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match—and beat—the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms—to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs. An enhanced ebook is now available with 10 demonstration videos of Jobs' sure-fire innovation secrets. Select the Kindle Edition with Audio/Video from the available formats.

I, Steve

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Author :
Publisher : Hardie Grant Publishing
ISBN 13 : 1742737013
Total Pages : 113 pages
Book Rating : 4.7/5 (427 download)

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Book Synopsis I, Steve by : George Beahm

Download or read book I, Steve written by George Beahm and published by Hardie Grant Publishing. This book was released on 2011-11-01 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fortune magazine proclaimed Jobs ‘the CEO of the decade’. Harvard Business Review called him ‘the world’s best-performing CEO’. And the Wall Street Journal praised him as a ‘Person of the Decade’. The longtime CEO of Apple, Inc., which he co-founded in 1976, Steve Jobs stepped down from that role in August 2011, bringing an end to one of the greatest, most transformative business careers in history. Over the years, Jobs has given countless interviews to the media, explaining what he calls ‘the vision thing’ — his unmatched ability to envision, and successfully bring to the marketplace, consumer products that people find simply irresistible. Drawn from more than three decades of media coverage — print, electronic, and online — this book serves up the best, most thought-provoking insights spoken by Steve Jobs: more than two hundred quotations that are essential reading for everyone who seeks innovative solutions applicable to their business, regardless of size. It’s the perfect gift or reference item for everyone interested in this icon.

Steve Jobs: 92 Inspirational Quotes of Steve Jobs

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Author :
Publisher : Createspace Independent Pub
ISBN 13 : 9781500445409
Total Pages : 102 pages
Book Rating : 4.4/5 (454 download)

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Book Synopsis Steve Jobs: 92 Inspirational Quotes of Steve Jobs by : Steve Walter Lee

Download or read book Steve Jobs: 92 Inspirational Quotes of Steve Jobs written by Steve Walter Lee and published by Createspace Independent Pub. This book was released on 2014-07-07 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Legacy of Steve Jobs: 92 Great Quotes of Steve Jobs - Golden Keys To A Life Of Success. The New Best Seller Today. Steve Jobs will always be remembered by us as a visionary. He passed away on October 5th, 2011 at the age of 56 after a prolonged fight with pancreatic cancer. There is no one in the world who knows more about Steve Jobs than Walter Isaacson who is the author of the massive hit new book, "Steve Jobs." The book is based on more than forty interviews with Jobs conducted over two years, interviews with more than a hundred family members, friends, adversaries, competitors, and colleague. I come away learning so much about Steve Job - the CEO of Apple Computer is a master of hype, hyperbole and the catchy phrase. Even when Steve tries to talk normally, brilliant verbiage comes tumbling out of his mouth. Here I put in even Steve's last words before he died on his death bed. The whole transcript of a speech he made at Stanford University in 2005 is kept together as a whole so that you can appreciate the other 91 short quotes better. You get to read about 92 famous quotes of Steve Jobs including some of the following topics: 1. A Different Path 2. The Better Design 3. Apple is going to reinvent the phone 4. Saying No 5. Something Much Bigger 6. And One More Thing 7. Be Excited about Making Our Country A Better Place For Our Kids 8. Be A Yardstick of Quality 9. We've Done Something Wonderful 10. Do Not Let it Ruin My Life 11. Beat To A Different Drummer 12. A New Idea 13. Revolutionize the way we learn 14. Creativity Is Just Connecting Things 15. Design 16. Design is how it works 17. How Each Element Plays Together 18. Ten Lifetimes 19. We Are Influencing the Future 20. A Revolutionary Product 21. If Today Were The Last Day Of My Life... 22. Sleep Well At Night 23. Heaviness of Being Successful 24. It Wouldn't Be Ours Anymore 25. Apple's Computers are So Loyal 26. You've Completely Failed 27. We Shared An Interest 28. Unintended Consequences to Everything 29. A Battle 30. To do Better 31. A Ding In the Universe 32. Keep Looking 33. The Thread Of My Life 34. Optimistic View Of Individuals 35. We' Born, We Live, We Die 36. Having the Internet in My Den 37. Meaning Of Design 38. Innovation 39. It's Not About Money. It's About the People 40. It is Piracy 41. Took Us 3 Years To Build NeXT Computer 42. If You Don't Have A Passion, You Will Give Up 43. Faith In People 44. It's About Results And Products 45. Tools Are Just Tools 46. Reinvent Things 47. Copied And Completely Lost 48. Automatic Transmission 49. Most Precious Resource We All Have Is Time 50. Death is the Destination We All Share 51. Selling Over 5 Million Songs A Day 52. What Can I Do With It? 53. Make The Best Device, Not To Be The Biggest 54. More Efficient 55. You Have To Trust In Something 56. We Make It By Innovation 57. What Is Truly Important 58. You Are Already Naked 59. We Are Going To Use Our Fingers 60. Newfound Wealth 61. Don't Lose Faith 62. Admit Your Mistakes Quickly etc, etc.

Insanely Great

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Author :
Publisher : Penguin
ISBN 13 : 0140291776
Total Pages : 337 pages
Book Rating : 4.1/5 (42 download)

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Book Synopsis Insanely Great by : Steven Levy

Download or read book Insanely Great written by Steven Levy and published by Penguin. This book was released on 2000-06-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation of the Mac in 1984 catapulted America into the digital millennium, captured a fanatic cult audience, and transformed the computer industry into an unprecedented mix of technology, economics, and show business. Now veteran technology writer and Newsweek senior editor Steven Levy zooms in on the great machine and the fortunes of the unique company responsible for its evolution. Loaded with anecdote and insight, and peppered with sharp commentary, Insanely Great is the definitive book on the most important computer ever made. It is a must-have for anyone curious about how we got to the interactive age.

Becoming Steve Jobs

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Author :
Publisher : Crown Currency
ISBN 13 : 0385347413
Total Pages : 482 pages
Book Rating : 4.3/5 (853 download)

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Book Synopsis Becoming Steve Jobs by : Brent Schlender

Download or read book Becoming Steve Jobs written by Brent Schlender and published by Crown Currency. This book was released on 2015-03-24 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestselling biography of how Steve Jobs became the most visionary CEO in history. Becoming Steve Jobs breaks down the conventional, one-dimensional view of Steve Jobs that he was half-genius, half-jerk from youth, an irascible and selfish leader who slighted friends and family alike. Becoming Steve Jobs answers the central question about the life and career of the Apple cofounder and CEO: How did a young man so reckless and arrogant that he was exiled from the company he founded become the most effective visionary business leader of our time, ultimately transforming the daily life of billions of people? Drawing on incredible and sometimes exclusive access, Schlender and Tetzeli tell a different story of a real human being who wrestled with his failings and learned to maximize his strengths over time. Their rich, compelling narrative is filled with stories never told before from the people who knew Jobs best, including his family, former inner circle executives, and top people at Apple, Pixar and Disney, most notably Tim Cook, Jony Ive, Eddy Cue, Ed Catmull, John Lasseter, Robert Iger and many others. In addition, Schlender knew Jobs personally for 25 years and draws upon his many interviews with him, on and off the record, in writing the book. He and Tetzeli humanize the man and explain, rather than simply describe, his behavior. Along the way, the book provides rich context about the technology revolution we've all lived through, and the ways in which Jobs changed our world. A rich and revealing account, Becoming Steve Jobs shows us how one of the most colorful and compelling figures of our times was able to combine his unchanging, relentless passion with an evolution in management style to create one of the most valuable and beloved companies on the planet.

Insanely Simple

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Author :
Publisher : Penguin UK
ISBN 13 : 0670921203
Total Pages : 246 pages
Book Rating : 4.6/5 (79 download)

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Book Synopsis Insanely Simple by : Ken Segall

Download or read book Insanely Simple written by Ken Segall and published by Penguin UK. This book was released on 2012-04-26 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it's worth it in the end, because once you get there, you can move mountains' Steve Jobs, BusinessWeek, May 25, 1998 To Steve Jobs, Simplicity wasn't just a design principle. It was a religion and a weapon. The obsession with Simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011, and guides the way Apple is organized, how it designs products, and how it connects with customers. It's by crushing the forces of Complexity that the company remains on its stellar trajectory. As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as 'Think Different' and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of Simplicity that have driven Apple's success - which you can use to propel your own organisation. Reading Insanely Simple, you'll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You'll understand how his obsession with Simplicity helped Apple perform better and faster.

Quotes of Steve Jobs

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781542316224
Total Pages : 38 pages
Book Rating : 4.3/5 (162 download)

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Book Synopsis Quotes of Steve Jobs by : Jason Matthews

Download or read book Quotes of Steve Jobs written by Jason Matthews and published by Createspace Independent Publishing Platform. This book was released on 2017-01-04 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Funny, inspirational & motivational quotes of Steve Jobs

Quotes from Steven Jobs

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Author :
Publisher : Lulu.com
ISBN 13 : 1105119602
Total Pages : 97 pages
Book Rating : 4.1/5 (51 download)

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Book Synopsis Quotes from Steven Jobs by : Steven Damron

Download or read book Quotes from Steven Jobs written by Steven Damron and published by Lulu.com. This book was released on 2011-10 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apple cofounder Steve Jobs touched hundreds of millions of people with insanely great products. Nearly everyone knows about Mac computers, iPod music players and iPhones.Jobs also left behind great quotes about technology, design and life. Through his successes and failures, he always had the wit to explain complicated ideas eloquently, to communicate the significance of a new product.This book includes the best quotations from Steve Jobs, as well as tributes from Bob Iger, President Barack Obama, Steve Wozniak, Larry Page, Mark Zuckerberg and other admirers.

Steve Jobs

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1451648545
Total Pages : 656 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Steve Jobs by : Walter Isaacson

Download or read book Steve Jobs written by Walter Isaacson and published by Simon and Schuster. This book was released on 2011 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on more than 40 interviews with Jobs conducted over two years--as well as interviews with more than 100 family members, friends, adversaries, competitors, and colleagues--Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071636757
Total Pages : 256 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by : Carmine Gallo

Download or read book The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience written by Carmine Gallo and published by McGraw Hill Professional. This book was released on 2009-10-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal Bestseller! Updated to include Steve Jobs's iPad and iPad2 launch presentations “The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” —Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including: Develop a messianic sense of purpose Reveal the Conquering hero Channel your inner Zen Stage your presentation with props Make it look effortless With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way. “No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.” —Rob Enderle, The Enderle Group “Now you can learn from the best there is—both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods." —David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

The Apple Revolution

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Author :
Publisher : Random House
ISBN 13 : 1448131367
Total Pages : 546 pages
Book Rating : 4.4/5 (481 download)

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Book Synopsis The Apple Revolution by : Luke Dormehl

Download or read book The Apple Revolution written by Luke Dormehl and published by Random House. This book was released on 2012-08-02 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: On 26 May, 2010 Apple Inc. passed Microsoft in valuation as the world's largest technology company. Its consumer electronic products - ranging from computers to mobile phones to portable media devices, not to mention its iTunes, iBook and App Store - have influenced nearly every facet of our lives, and it shows no sign of slowing down. But how did Apple - a company set up in the back room of a house by two friends, and one that always marketed itself as the underdog - become the marketplace leader (and the world's second largest company overall), and is it a good thing to have one company hold so much power? In The Apple Revolution Luke Dormehl shares the inside story of how Apple Inc. came to be; from the formation of the company's philosophies and user-friendly ethos, to the "iPod moment" and global domination, leaving you with a deep understanding of how it was created, why it has flourished, and where it might be going next.

Presentation Zen

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Author :
Publisher : Pearson Education
ISBN 13 : 0321601890
Total Pages : 316 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis Presentation Zen by : Garr Reynolds

Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

The Innovative Secrets of Steve Jobs: Famous Quotes by Steve Jobs

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Author :
Publisher : Prabhat Prakashan
ISBN 13 : 9355218354
Total Pages : 89 pages
Book Rating : 4.3/5 (552 download)

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Book Synopsis The Innovative Secrets of Steve Jobs: Famous Quotes by Steve Jobs by : Pradeep Thakur

Download or read book The Innovative Secrets of Steve Jobs: Famous Quotes by Steve Jobs written by Pradeep Thakur and published by Prabhat Prakashan. This book was released on 2023-05-26 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steve Jobs was an American entrepreneur and inventor, widely recognised as a pioneer of the personal computer revolution and a key figure in the development of the modern technology industry. He was born on February 24, 1955, in San Francisco, California. He co-founded Apple Inc. with Steve Wozniak and Ronald Wayne in 1976, and the company went on to become one of the most successful and influential technology company in the world. Over the course of his career, Jobs played a critical role in the development of several ground-breaking product, including and iPad. He was known for his visionary thinking, innovative design, and relentless pursuit of perfection in both product development and user experience. Jobs was also a master showman, famous for his captivating keynote presentations and his ability to turn product launches into major media events. Jobs passed away on October 5, 2011, at the age of 56, but his impact on the technology industry and the world at large continues to be felt today. In this book, the readers will learn about many innovative secrets of Steve Jobs and his perception of various topics. With the means of this book, readers will have a better understanding of Steve Jobs’ charismatic personality.

Inside Apple

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Author :
Publisher : Business Plus
ISBN 13 : 1455512176
Total Pages : 138 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis Inside Apple by : Adam Lashinsky

Download or read book Inside Apple written by Adam Lashinsky and published by Business Plus. This book was released on 2012-01-25 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.