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Stealing Genius
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Download or read book Stealing Genius written by Steve Miller and published by Sound Wisdom. This book was released on 2022-05-17 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improvement is not innovation…and innovation is essential if your aim is to survive in today’s business environment. Stealing Genius lays the foundation for a dramatic, and long-overdue, shift in 21st-century strategic marketing and branding. Most executives and decision-makers are now focused on improving what they already have. They want better versions of the products and services they know about or understand. However, fixating on improvement in today’s world is a dangerous path—one that ultimately leads to commoditization and irrelevance. Targeting your time, attention, and resources on innovation, by contrast, means identifying something that does not exist right now in any form—something that will create a powerful, uncopyable experience for your target customer. In order to be successful both today and in the future, you need to separate yourself from the competition by practicing the breakthrough principle of Adaptive Innovation—what Steve Miller calls Stealing Genius™. How? By delivering an experience that the competition either cannot or will not attempt to copy. This is literally impossible if you stick to what is already familiar to you, because whatever is familiar to you and your customers is likely to be familiar to your competition. You must create a new experience that is unique to you and that fosters a powerful emotional attachment with your target customer. Featuring dozens of real-life case studies from a wide range of industries, Stealing Genius outlines Miller’s proven six-step process for creating an uncopyable experience. You’ll learn how to: Do more than think outside the box—you’ll build a new box completely Identify your “Moose,” the distinctive customer/client profile for which you are hunting Leverage insight from daily experience, personal heroes, and organizations outside your industry to better serve your customers Flip the competition by doing the exact opposite of what those in your industry are currently doing Maximize your strategic innovation by bringing in a Stealing Genius™ facilitator If you are trying to anticipate the crowd’s movement, you might as well be following the crowd. Create a truly original brand experience and start pioneering in your industry by implementing the game-changing process of Stealing Genius™.
Book Synopsis Critical and Miscellaneous Essays by : Thomas Carlyle
Download or read book Critical and Miscellaneous Essays written by Thomas Carlyle and published by . This book was released on 1860 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Thomas Carlyle's Works: Critical and miscellaneous essays by : Thomas Carlyle
Download or read book Thomas Carlyle's Works: Critical and miscellaneous essays written by Thomas Carlyle and published by . This book was released on 1887 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Works written by Thomas Carlyle and published by . This book was released on 1888 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Shilling Edition of Thomas Carlyle's Works: Critical and miscellaneous essays by : Thomas Carlyle
Download or read book The Shilling Edition of Thomas Carlyle's Works: Critical and miscellaneous essays written by Thomas Carlyle and published by . This book was released on 1888 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Thomas Carlyle's Works: Critical and miscellaneous essays, v. 1-3 by : Thomas Carlyle
Download or read book Thomas Carlyle's Works: Critical and miscellaneous essays, v. 1-3 written by Thomas Carlyle and published by . This book was released on 1887 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The people's edition of Thomas Carlyle's works. 37 vols. Wanting vol. 33-35 by : Thomas Carlyle
Download or read book The people's edition of Thomas Carlyle's works. 37 vols. Wanting vol. 33-35 written by Thomas Carlyle and published by . This book was released on 1890 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Miscellaneous essays by : Thomas Carlyle
Download or read book Miscellaneous essays written by Thomas Carlyle and published by . This book was released on 1904 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Works of Thomas Carlyle by : Thomas Carlyle
Download or read book Works of Thomas Carlyle written by Thomas Carlyle and published by . This book was released on 1907 with total page 838 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Critical and Miscellaneous Essays, Early Kings of Norway, and Essays on the Portraits of John Knox by : Thomas Carlyle
Download or read book Critical and Miscellaneous Essays, Early Kings of Norway, and Essays on the Portraits of John Knox written by Thomas Carlyle and published by . This book was released on 1893 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Critical and Miscellaneous Essays by : Thomas Carlyle
Download or read book Critical and Miscellaneous Essays written by Thomas Carlyle and published by BoD – Books on Demand. This book was released on 2023-06-14 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reprint of the original, first published in 1872. The publishing house Anatiposi publishes historical books as reprints. Due to their age, these books may have missing pages or inferior quality. Our aim is to preserve these books and make them available to the public so that they do not get lost.
Book Synopsis Critical and Miscellaneous Essays: Voltaire by : Thomas Carlyle
Download or read book Critical and Miscellaneous Essays: Voltaire written by Thomas Carlyle and published by . This book was released on 1881 with total page 1020 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Collected Works of Thomas Carlyle by : Thomas Carlyle
Download or read book The Collected Works of Thomas Carlyle written by Thomas Carlyle and published by . This book was released on 1864 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Characteristics written by Thomas Carlyle and published by . This book was released on 1857 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Uncopyable written by Steve Miller and published by Sound Wisdom. This book was released on 2020-03-03 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt." Better customer service? Guess what? All of your competitors say they provide the best customer service. It's a wishy washy phrase ... a vague generality with no meaningful specific. Better pricing? You're kidding, right? The company that lives on price dies on price. Harsher reality: Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition. The Solution? You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else. In Uncopyable, Steve Miller compellingly argues that new advantage isn't found by going "outside the box" - you must actually build your own box. Uncopyable will guide you to achieving an unfair and enduring competitive advantage.
Book Synopsis Historical Essays by : Thomas Carlyle
Download or read book Historical Essays written by Thomas Carlyle and published by Univ of California Press. This book was released on 2002 with total page 1258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Historical Essays provides an authoritative critical, annotated edition of Carlyle's essays on history and historical subjects.
Book Synopsis The Modern British Essayists by : Francis Jeffrey
Download or read book The Modern British Essayists written by Francis Jeffrey and published by . This book was released on 1854 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
