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Book Synopsis Startup Law 101 by : Catherine Lovrics
Download or read book Startup Law 101 written by Catherine Lovrics and published by . This book was released on 2017-11 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 101 Startup Lessons by : George Deeb
Download or read book 101 Startup Lessons written by George Deeb and published by BlogIntoBook.com. This book was released on 2013-11-01 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive, one-stop read for entrepreneurs who want actionable learnings about a wide range of startup and digital-related topics from George Deeb, a serial entrepreneur and partner at Red Rocket Ventures. The book is a startup executive's strategic "playbook", with "how-to" lessons about business in general, sales, marketing, technology, operations, human resources, finance, fund raising and more, including many case studies herein. We have demystified and synthesized the information an entrepreneur needs to strategize, fund, develop, launch and market their businesses. Join the 100,000+ readers who have already benefitted from this book, freely available and continuously updated on the Red Rocket Blog website. TESTIMONIALS David Rabjohns, Founder & CEO at MotiveQuest "George's passion, ideas and involvement with MotiveQuest has been "game changing" for us. From jumpstarting our sales and marketing plans and team, to productizing our business and procedures, Red Rocket has had an immediate and meaningful impact from day one. I highly recommend Red Rocket. If you want to grow, strap on the Red Rocket.“ Tyler Spalding, Founder & CEO at StyleSeek "Red Rocket has been a great investor for our business and vocal champion of our brand. As a proven entrepreneur himself, George has provided valuable insights and recommendations on how to best build my business. Red Rocket would be a great partner in helping build your business.“ Seth Rosenberg, SVP at Camping World "Red Rocket helped us do a high level assessment of our e-commerce efforts and assisted with the development of a digital strategy and marketing plan. Red Rocket identified some immediate opportunities, which we are implementing. I am pleased to recommend Red Rocket for your e-commerce and digital marketing needs.“ Andrew Hoog, Founder and CEO at viaForensics "As viaForensics experienced significant growth, we recognized the need for an experienced advisor with start-up chops who could help us refine critical steps in our transition from a service company to a product-based company. Red Rocket's expertise in growth planning including organizational structure, financial modeling and competitive analysis were instrumental in refining our strategy. He helped facilitate key decisions the management team needed to make in order to take the company to the next level. We are very pleased with Red Rocket's contributions to viaForensics and highly recommend his services to other start-ups facing similar growth.“ Jerry Freeman, Founder & CEO at PaletteApp “Red Rocket has been a key instigator in helping raise funds for PaletteApp. They have helped me tremendously in realizing what an investor wants to see and how best to present it. George has great experience and understanding of how to fund and launch a new company. We feel fortunate that he has thrown his hat into our arena.” Scott Skinger, CEO at TrainSignal "Red Rocket helped us in a variety of ways, from financial modeling to introductions to lenders. Their biggest win was helping us do preliminary investigative research on one of our competitors, that ultimately sparked a dialog that lead to the $23.6MM sale of our business to that company. We couldn't be more happy with Red Rocket's involvement with our business. Overall, a great advisor to have in your corner."
Book Synopsis Comics Startup 101 by : Dirk Vanover
Download or read book Comics Startup 101 written by Dirk Vanover and published by Createspace Independent Publishing Platform. This book was released on 2017-02-24 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comics Startup 101 is a quick guide to some of the most important legal and business issues comic book creators should be aware of as they start their careers. The book tackles the use of contracts, contract negotiation, business formation, intellectual property, and other key issues.
Book Synopsis Why Startups Fail by : Tom Eisenmann
Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Download or read book PropTech 101 written by Aaron Block and published by . This book was released on 2019-04-09 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology is simply the means to an end to develop new processes, systems, and tools, but its influence is being felt in every corner of the real estate industry. Given the dizzying pace and expanding scope of PropTech, though, how can anyone hope to keep up? In their book, PropTech 101, authors Aaron Block and Zach Aarons present an insightful narrative into the PropTech and real estate industry in effort to help ensure that you don't get left behind in the wave of change. This is not an exhaustive look at PropTech; it is, rather, a broad overview of basic history, dynamics, key stakeholders, and trends that serves as a set of keys that will open the door and let you into the PropTech space so that you can begin to explore it with confidence and a mental map of the most important contours. The FUTURE of REAL ESTATE "A real estate revolution is underway, and MetaProp is a master navigator of the emerging trends and technologies energizing this transformation. The team's insight into the opportunities and possibilities is a rousing call to embrace change at an advantageous time. Consider Aaron, Zach, and their colleagues your expert partners in sparking open innovation and inspiring digital transformation at a critical confluence in which adaptation is essential for accelerating success." Jeff Stein Senior advisor to the chairman, AECOM "At Columbia Entrepreneurship, it's our mission to enrich and support the entrepreneurial ecosystem throughout the Columbia community. Part of this involves imbuing traditional disciplines such as real estate with technology, digital literacy, and entrepreneurial thinking. In this way we empower the next generation of our students with the skills and sensibilities that will help them succeed. And so it is with PropTech 101--where Zach and Aaron share their access to top minds from around the world as well as actionable insights into the fascinating real estate technology space. Soak this in and enjoy as this book provides a rollicking journey through the exclusive world of elite PropTech investors." Dave Lerner Director, Columbia Entrepreneurship
Book Synopsis The Unicorn's Shadow by : Ethan Mollick
Download or read book The Unicorn's Shadow written by Ethan Mollick and published by University of Pennsylvania Press. This book was released on 2020-06-23 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing hard data to the way we think about entrepreneurial success, this bold call to action draws on the latest scientific evidence to dispel the most pervasive startup myths and light a path to entrepreneurship for those eclipsed by the hype. When you think of a successful entrepreneur, who comes to mind? Bill Gates? Mark Zuckerberg? Or maybe even Jesse Eisenberg, the man who played Zuckerberg in The Social Network? It may surprise you that most successful founders look very different from Zuckerberg or Gates. In fact, most startup origin stories are very different from the famous "unicorns" that have achieved valuations of over $1 billion, from Facebook to Google to Uber. In The Unicorn's Shadow: Combating the Dangerous Myths that Hold Back Startups, Founders, and Investors, Wharton School professor Ethan Mollick takes us to the forefront of an empirical revolution in entrepreneurship. New data and better research methods have overturned the conventional wisdom behind what a successful founder looks like, how they succeed, and how the startup ecosystem works. Among the issues he examines: Which founders are most likely to succeed?Where do the best startup ideas come from?What's the most foolproof way of securing the funding needed to take a company to the next level?Should your sales pitch really be something out of Hollywood?What's the best way to grow and scale your company and create a thriving culture that won't hinder expansion? Mollick argues that entrepreneurship is too important, both for society and for the individuals who start companies, to be eclipsed by the shadows of unicorns. He shows we can democratize entrepreneurship—but only by following an evidence-based approach that puts to rest the false narratives that surround it.
Book Synopsis The Customer-Funded Business by : John Mullins
Download or read book The Customer-Funded Business written by John Mullins and published by John Wiley & Sons. This book was released on 2014-07-21 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who needs investors? More than two generations ago, the venture capital community – VCs, business angels, incubators and others – convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the astonishingly large companies that their ecosystem has created. But the vast majority of fast-growing companies never take any venture capital. So where does the money come from to start and grow their companies? From a much more agreeable and hospitable source, their customers. That's exactly what Michael Dell, Bill Gates and Banana Republic's Mel and Patricia Ziegler did to get their companies up and running and turn them into iconic brands. In The Customer Funded Business, best-selling author John Mullins uncovers five novel approaches that scrappy and innovative 21st century entrepreneurs working in companies large and small have ingeniously adapted from their predecessors like Dell, Gates, and the Zieglers: Matchmaker models (Airbnb) Pay-in-advance models (Threadless) Subscription models (TutorVista) Scarcity models (Vente Privee) Service-to-product models (GoViral) Through the captivating stories of these and other inspiring companies from around the world, Mullins brings to life the five models and identifies the questions that angel or other investors will – and should! – ask of entrepreneurs or corporate innovators seeking to apply them. Drawing on in-depth interviews with entrepreneurs and investors who have actually put these models to use, Mullins goes on to address the key implementation issues that characterize each of the models: when to apply them, how best to apply them, and the pitfalls to watch out for. Whether you're an aspiring entrepreneur lacking the start-up capital you need, an early-stage entrepreneur trying to get your cash-starved venture into take-off mode, an intrapreneur seeking funding within an established company, or an angel investor or mentor who supports high-potential ventures, this book offers the most sure-footed path to starting, financing, or growing your venture. John Mullins is the author of The New Business Road Test and, with Randy Komisar, the widely acclaimed Getting to Plan B.
Download or read book Super Founders written by Ali Tamaseb and published by PublicAffairs. This book was released on 2021-05-18 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Super Founders uses a data-driven approach to understand what really differentiates billion-dollar startups from the rest—revealing that nearly everything we thought was true about them is false! Ali Tamaseb has spent thousands of hours manually amassing what may be the largest dataset ever collected on startups, comparing billion-dollar startups with those that failed to become one—30,000 data points on nearly every factor: number of competitors, market size, the founder’s age, his or her university’s ranking, quality of investors, fundraising time, and many, many more. And what he found looked far different than expected. Just to mention a few: Most unicorn founders had no industry experience; There's no disadvantage to being a solo founder or to being a non-technical CEO; Less than 15% went through any kind of accelerator program; Over half had strong competitors when starting--being first to market with an idea does not actually matter. You will also hear the stories of the early days of billion-dollar startups first-hand. The book includes exclusive interviews with the founders/investors of Zoom, Instacart, PayPal, Nest, Github, Flatiron Health, Kite Pharma, Facebook, Stripe, Airbnb, YouTube, LinkedIn, Lyft, DoorDash, Coinbase, and Square, venture capital investors like Elad Gil, Peter Thiel, Alfred Lin from Sequoia Capital and Keith Rabois of Founders Fund, as well as previously untold stories about the early days of ByteDance (TikTok), WhatsApp, Dropbox, Discord, DiDi, Flipkart, Instagram, Careem, Peloton, and SpaceX. Packed with counterintuitive insights and inside stories from people who have built massively successful companies, Super Founders is a paradigm-shifting and actionable guide for entrepreneurs, investors, and anyone interested in what makes a startup successful.
Book Synopsis The Web Startup Success Guide by : Robert Walsh
Download or read book The Web Startup Success Guide written by Robert Walsh and published by Apress. This book was released on 2009-12-08 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: If there's a software startup company in your developer heart, this is the book that will make it happen. The Web Startup Success Guide is your one-stop shop for all of the answers you need today to build a successful web startup in these challenging economic times. It covers everything from making the strategic platform decisions as to what kind of software to build, to understanding and winning the Angel and venture capital funding game, to the modern tools, apps and services that can cut months off development and marketing cycles, to how startups today are using social networks like Twitter and Facebook to create real excitement and connect to real customers. Bob Walsh, author of the landmark Micro-ISV: From Vision to Reality, digs deep into the definition, financing, community–building, platform options, and productivity challenges of building a successful and profitable web application today.
Download or read book All In written by Bill Green and published by . This book was released on 2017-05-15 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New Book for Entrepreneurs as seen on Forbes.com, Inc.com & Mashable.com You have the Big Idea, the drive and ambition. You see the market, and you've identified the customers. You want to be wildly successful. You wonder, how certain entrepreneurs have achieved success without a fancy education or unlimited access to capital. Enter Bill Green, a serial entrepreneur. Using his own impressive business achievements (and his few fiascos), Green provides the reader with the practical tools needed to launch their Big Idea or improve their existing business. In a unique, humorous, and impassioned style, Bill shares 101 key insights he has gleaned over a 40-year business career that began with a single flea market table. He shares the lessons he learned that allowed him to leverage his flea market business table into one of the largest industrial distribution companies in the country and how he subsequently successfully invested in or founded numerous companies across multiple end markets. His message is universal and is the ideal road map for anyone who might wonder how the Bill Greens of the business world do what they do so well.
Book Synopsis Disciplined Entrepreneurship by : Bill Aulet
Download or read book Disciplined Entrepreneurship written by Bill Aulet and published by John Wiley & Sons. This book was released on 2013-08-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: 24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren’t born with something special – they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the “F” word – focus – is crucial to a startup’s success Common obstacles that entrepreneurs face – and how to overcome them How to use innovation to stand out in the crowd – it’s not just about technology Whether you’re a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management. For more please visit http://disciplinedentrepreneurship.com/
Book Synopsis Starting A Business by : Walter Grant
Download or read book Starting A Business written by Walter Grant and published by Walter Grant. This book was released on 2020-03-25 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ditch your 9-5 and join the ever-growing army of prosperous business owners... Do you hate your day job and find yourself staring relentlessly at the clock every day, counting down the minutes to when you can finally go home? Do you have a genius business idea that you are passionate about turning into a reality, yet don't know a single thing about owning a business, let alone starting one? Are you in search of a new adventure? Are you in search of a new adventure, a new phase of your life where you become the boss, and make decisions according to your own visions? With how repetitive work life can get, it's difficult not to fantasize about how life would be like if you didn't have to wake up at 6 am every morning, drive to work, and be someone's puppet for an entire day. What if you were told that that dream didn't have to be a figment of your imagination, but a reality? Your reality. No matter how many businesses pop up around the world, there will always be room for new ones to emerge. In this forever-evolving modern world, new ideas are always welcome. So, the question is: What life-changing ideas will you bring to the market? In This Book, you will discover: Step-by-step instructions on how to launch your own business in just 30 days without prior experience A checklist for each step of the way, guiding you along your journey and making sure you have all your ducks in a row before proceeding onwards to your next move The 8 key skills you must adapt in order to become a successful entrepreneur and achieve the unthinkable How to gain loyal customers all while staying true to your morals which will have them supporting you until the end of time The one step you cannot skip, or else it may prove to be the demise of your business Why your employees' mindsets could make or break your business, as well as how to mold them into one like-minded team The secret to mastering salesmanship without years of training--say goodbye to using sleazy sales techniques no one enjoys falling victim to And much more. If you're an absolute business novice and don't know the first thing about what it takes to launch your own startup, then don't worry, even you can follow along. With straightforward guidance, clear instructions, and a checklist to assist you every step of the way, becoming a business owner is not far from your reach. You need not have saved up loads of cash over the past few years either, as funding a business is not as black-and-white as you may think. There are plenty of ways to find the money you need in order to finance your situation according to your level of comfort and the amount required, all of which will be covered. If you have a business idea you know there will be customers for, don't keep waiting around! You need to get on track to construct the business of your dreams before someone else beats you to it. And if millionaire Fraser Doherty, the founder of Super Jam, was able to start his own business at the young age of 14, then so can you. The possibilities are endless! It's just up to you to take the initiative... If you want to discover how you can become your own boss and lead the business of your dreams, then take the opportunity now!
Download or read book Startup written by Doree Shafrir and published by Little, Brown. This book was released on 2017-04-25 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: From veteran online journalist and BuzzFeed writer Doree Shafrir comes a hilarious debut novel that proves there are some dilemmas that no app can solve. Mack McAllister has a $600 million dollar idea. His mindfulness app, TakeOff, is already the hottest thing in tech and he's about to launch a new and improved version that promises to bring investors running and may turn his brainchild into a $1 billion dollar business -- in startup parlance, an elusive unicorn. Katya Pasternack is hungry for a scoop that will drive traffic. An ambitious young journalist at a gossipy tech blog, Katya knows that she needs more than another PR friendly puff piece to make her the go-to byline for industry news. Sabrina Choe Blum just wants to stay afloat. The exhausted mother of two and failed creative writer is trying to escape from her credit card debt and an inattentive husband-who also happens to be Katya's boss-as she rejoins a work force that has gotten younger, hipper, and much more computer literate since she's been away. Before the ink on Mack's latest round of funding is dry, an errant text message hints that he may be working a bit too closely for comfort with a young social media manager in his office. When Mack's bad behavior collides with Katya's search for a salacious post, Sabrina gets caught in the middle as TakeOff goes viral for all the wrong reasons. As the fallout from Mack's scandal engulfs the lower Manhattan office building where all three work, it's up to Katya and Sabrina to write the story the men in their lives would prefer remain untold. An assured, observant debut from the veteran online journalist Doree Shafrir, Startup is a sharp, hugely entertaining story of youth, ambition, love, money and technology's inability to hack human nature. "A biting and astute debut novel [with] many delights."-Lara Vapnyar, New York Times Book Review
Download or read book Unit X written by Raj M. Shah and published by Simon and Schuster. This book was released on 2024-07-09 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: A riveting inside look at an elite unit within the Pentagon—the Defense Innovation Unit, also known as Unit X—whose mission is to bring Silicon Valley’s cutting-edge technology to America’s military: from the two men who launched the unit. A vast and largely unseen transformation of how war is fought as profound as the invention of gunpowder or advent of the nuclear age is occurring. Flying cars that can land like helicopters, artificial intelligence-powered drones that can fly into buildings and map their interiors, microsatellites that can see through clouds and monitor rogue missile sites—all these and more are becoming part of America’s DIU-fast-tracked arsenal. Until recently, the Pentagon was known for its uncomfortable relationship with Silicon Valley and for slow-moving processes that acted as a brake on innovation. Unit X was specifically designed as a bridge to Valley technologists that would accelerate bringing state of the art software and hardware to the battle space. Given authority to cut through red tape and function almost as a venture capital firm, Shah, Kirchhoff, and others in the Unit who came after were tasked particularly with meeting immediate military needs with technology from Valley startups rather than from so-called “primes”—behemoth companies like Lockheed, Raytheon, and Boeing. Taking us inside AI labs, drone workshops, and battle command centers—and, also, overseas to Ukraine’s frontlines—Shah and Kirchhoff paint a fascinating picture of what it takes to stay dominant in a fast-changing and often precarious geopolitical landscape. In an era when America’s chief rival, China, has ordered that all commercial firms within its borders make their research and technology available for military exploitation, strengthening the relationship between Washington and Silicon Valley was always advisable. Today, it is an urgent necessity.
Download or read book The Messy Middle written by Scott Belsky and published by Penguin. This book was released on 2018-10-02 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER NAMED ONE OF THE MOST INSPIRING BOOKS OF 2018 BY INC. NAMED ONE OF THE BEST STARTUP BOOKS OF ALL TIME BY BOOKAUTHORITY The Messy Middle is the indispensable guide to navigating the volatility of new ventures and leading bold creative projects by Scott Belsky, bestselling author, entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups. Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood. Broken into three sections with 100+ lessons, this no-nonsense book will help you: • Endure the roller coaster of successes and failures by strengthening your resolve, embracing the long-game, and short-circuiting your reward system to get to the finish line. • Optimize what’s working so you can improve the way you hire, better manage your team, and meet your customers’ needs. • Finish strong and avoid the pitfalls many entrepreneurs make, so you can overcome resistance, exit gracefully, and continue onto your next creative endeavor with ease. With insightful interviews from today’s leading entrepreneurs, artists, writers, and executives, as well as Belsky’s own experience working with companies like Airbnb, Pinterest, Uber, and sweetgreen, The Messy Middle will outfit you to find your way through the hardest parts of any bold project or new venture.
Download or read book Startup Weekend written by Marc Nager and published by John Wiley & Sons. This book was released on 2011-10-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tested principles for transforming an idea into a fully operational company Startup Weekend—the organization behind 54-hour events where developers, designers, marketers, and startup enthusiasts come together to share ideas, form teams, build products, and create startups—has spawned both a global initiative in entrepreneurship as well as numerous successful startups. Startup Weekend, the book, contains best practices, lessons learned, and empowering examples derived from the organization's experiences for individuals and small organizations to follow as they launch businesses. Each of the key beliefs outlined has been tested by Startup Weekend and has yielded powerful results. The principles described in each chapter will give any business idea a greater chance for success. Chapter topics include trust and empowerment, flexible organizational structures, the power of experiential education, action-based networking, and much more Describes consequences for startup development as entrepreneurs and founders begin doing much more, even faster Profiles successful Startup Weekend companies, including two powerful examples: Memolane, an application that captures a user's online life in one timeline making it easy for users to travel back in time and relive memories; and Foodspotting, a mobile and desktop app that allows users to find and share the foods they love Apply these simple actionable principles to launch your own startup revolution.
Book Synopsis Among Friends and Fraudsters by : Marie Englesson
Download or read book Among Friends and Fraudsters written by Marie Englesson and published by . This book was released on 2020-12-07 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does corruption and fraud take hold in a company? Is there a set of actions you can take to prevent it? How can you get rid of fraud and corruption once it is inside your organization? Among Friends and Fraudsters gives you an insider's view on the petty fraud and corruption that businesses and organizations face in many markets. Sharing her experiences building Atsoko, the leading beauty retail chain in Tanzania, Marie Englesson gives you a roadmap for successfully navigating these complex issues. While it is not easy, she argues that it is possible to stay true to your values and build an honest business in a high-risk marketplace - and thrive. In this book, you'll learn: Why and how a previously honest person becomes corrupt How to say no to a racketeer How not to become a fool among fraudsters The author also shares stories from auditors, business managers, entrepreneurs, and policymakers working in East Africa, to encourage and excite the reader to build great companies in high-risk markets.