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Startup Field Guide Mistakes To Avoid Tips To Get Ahead
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Book Synopsis Startup Field Guide: Mistakes To Avoid, Tips To Get Ahead by : Sean Callahan
Download or read book Startup Field Guide: Mistakes To Avoid, Tips To Get Ahead written by Sean Callahan and published by Sean Callahan. This book was released on with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking about launching a startup? Have an idea you want to succeed? In this book, Sean shares the priceless insight he has gained over the years on what it takes to lead a growing startup. In basic, no nonsense terms, he advises budding entrepreneurs with tips and tricks to succeed at finance, marketing, sales, leadership, hiring, firing, business development, product management, and more. Go into your venture with your eyes wide open. "Just enough, by somebody who knows more than enough because he's done it himself enough to give you exactly what you're looking for." -Michael E. Gerber, Author of The E-Myth Books, and Awakening the Entrepreneur Within "A true 'field guide.' Sean's book has the real-world tips, hacks, and resources that you need to get you launching your startup, learning to grow, and living the entrepreneurial dream!" -Brant Cooper, Author of The Lean Entrepreneur
Book Synopsis Startup Field Guide by : Sean Callahan
Download or read book Startup Field Guide written by Sean Callahan and published by Createspace Independent Publishing Platform. This book was released on 2016-03-14 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking about launching a startup or building a new business? In this book, Sean Callahan shares the priceless insight he has gained over the years on what it takes to lead a growing company. In basic, no nonsense terms, he advises budding entrepreneurs with tips to succeed at taking an idea from concept to creation. He will help you navigate around the many mistakes entrepreneurs make building a startup in the areas of finance, marketing, sales, leadership, hiring, business and product development while growing your business. Go into your venture with your eyes wide open and get ahead with this quick and easy read.
Download or read book Lost and Founder written by Rand Fishkin and published by Penguin Group. This book was released on 2024-05-14 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley "wisdom" leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love. Everyone knows how a startup story is supposed to go: A young, brilliant entrepreneur has a cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions, and becomes the envy of the technology world. This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque. His company, Moz, maker of marketing software, is now a $45 million/year business, and he's one of the world's leading experts on SEO. But his business and reputation took fifteen years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt. Now Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: A minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives can fizzle quickly. Revenue and growth won't protect you from layoffs. And venture capital always comes with strings attached. Fishkin's hard-won lessons are applicable to any kind of business environment. Up or down the chain of command, at both early stage startups and mature companies, whether your trajectory is riding high or down in the dumps: this book can help solve your problems, and make you feel less alone for having them.
Book Synopsis 10 Mistakes Startup Businesses Make & How You Can Avoid Them by : Dee Edwards
Download or read book 10 Mistakes Startup Businesses Make & How You Can Avoid Them written by Dee Edwards and published by Createspace Independent Publishing Platform. This book was released on 2016-07-30 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: 10 Mistakes Startup Businesses Make & How You Can Avoid Them is the ultimate guide for new and aspiring entrepreneurs and those who have been in business, yet stuck in the startup phase. In this book, Dee Edwards discuss the mistakes and solutions for entrepreneurs and business owners who desire to build a profitable and sustainable business while avoiding pricey mistakes. This book is for those who have unanswered questions with nowhere to turn. Those who are ready to move from frustration to execution and generate profit in business. Those who are on the verge of giving up or close to making a decision not to get started at all. After reading this book, it is the author's hope that any entrepreneur, regardless of industry, will have an aha moment that allows them to shift towards creating massive business success.
Book Synopsis The Complete Guide For New Entrepreneurs by : Mathilde Valido
Download or read book The Complete Guide For New Entrepreneurs written by Mathilde Valido and published by . This book was released on 2021-08-12 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is hard and it's not for everyone. If, after taking a realistic personal inventory of who you are and what you want to be doing, it turns out that you are ready to take the next steps in starting a business, I want to discuss the advice I always give to first-time entrepreneurs. In this book, I've attempted to identify the top cardinal sins done by new entrepreneurs, drawing from my own personal experiences and what those have taught me. If you employ the advice in these pages, you'll get to learn: -The 10 main dangers and pitfalls when starting a new business -How they can impact your business (and personal life) -How they can be avoided or minimized -The basics to ensure that your business is profitable -The essentials to set your new venture up for success
Download or read book Unscaled written by Hemant Taneja and published by PublicAffairs. This book was released on 2018-03-27 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unscaled identifies the forces that are reshaping the global economy and turning one of the fundamental laws of business and society -- the economies of scale -- on its head. An innovative trend combining technology with economics is unraveling behemoth industries -- including corporations, banks, farms, media conglomerates, energy systems, governments, and schools-that have long dominated business and society. Size and scale have become a liability. A new generation of upstarts is using artificial intelligence to automate tasks that once required expensive investment, and "renting" technology platforms to build businesses for hyper-focused markets, enabling them to grow big without the bloat of giant organizations. In Unscaled, venture capitalist Hemant Taneja explains how the unscaled phenomenon allowed Warby Parker to cheaply and easily start a small company, build a better product, and become a global competitor in no time, upending entrenched eyewear giant Luxottica. It similarly enabled Stripe to take on established payment processors throughout the world, and Livongo to help diabetics control their disease while simultaneously cutting the cost of treatment. The unscaled economy is remaking massive, deeply rooted industries and opening up fantastic possibilities for entrepreneurs, imaginative companies, and resourceful individuals. It can be the model for solving some of the world's greatest problems, including climate change and soaring health-care costs, but will also unleash new challenges that today's leaders must address.
Download or read book Startup CEO written by Matt Blumberg and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’re only a startup CEO once. Do it well with Startup CEO, a "master class in building a business." —Dick Costolo, Former CEO, Twitter Being a startup CEO is a job like no other: it’s difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you’re likely to make mistakes, fail, get things wrong, and feel like you don’t have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees. Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face. You'll learn: How to tell your story to new hires, investors, and customers for greater alignment How to create a values-based culture for speed and engagement How to create business and personal operating systems so that you can balance your life and grow your company at the same time How to develop, lead, and leverage your board of directors for greater impact How to ensure that your company is bought, not sold, when you exit Startup CEO is the field guide every CEO needs throughout the growth of their company.
Download or read book Startup Communities written by Brad Feld and published by John Wiley & Sons. This book was released on 2012-09-06 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to building supportive entrepreneurial communities "Startup communities" are popping up everywhere, from cities like Boulder to Boston and even in countries such as Iceland. These types of entrepreneurial ecosystems are driving innovation and small business energy. Startup Communities documents the buzz, strategy, long-term perspective, and dynamics of building communities of entrepreneurs who can feed off of each other's talent, creativity, and support. Based on more than twenty years of Boulder-based entrepreneur turned-venture capitalist Brad Feld's experience in the field?as well as contributions from other innovative startup communities?this reliable resource skillfully explores what it takes to create an entrepreneurial community in any city, at any time. Along the way, it offers valuable insights into increasing the breadth and depth of the entrepreneurial ecosystem by multiplying connections among entrepreneurs and mentors, improving access to entrepreneurial education, and much more. Details the four critical principles needed to form a sustainable startup community Perfect for entrepreneurs and venture capitalists seeking fresh ideas and new opportunities Written by Brad Feld, a thought-leader in this field who has been an early-stage investor and successful entrepreneur for more than twenty years Engaging and informative, this practical guide not only shows you how startup communities work, but it also shows you how to make them work anywhere in the world.
Book Synopsis GoPro MAX: How To Use GoPro Max by : Jordan Hetrick
Download or read book GoPro MAX: How To Use GoPro Max written by Jordan Hetrick and published by Kaisanti Press. This book was released on 2020-07-01 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn everything you need to know to master your GoPro MAX 360 camera in this guide book from the #1 AMAZON BEST SELLING AUTHOR on how to use GoPro cameras. Written specifically for GoPro Max, this is the perfect guide book for anyone who wants to learn how to use the GoPro Max camera to capture unique 360 and traditional videos and photos. Packed with color images, this book provides clear, step-by-step lessons to get you out there using your GoPro MAX camera to document your life and your adventures. This book covers everything you need to know about using your GoPro MAX camera. The book teaches you: *how to operate your GoPro Max camera; *how to choose settings for full 360 spherical video; *how you can tap into the most powerful, often overlooked settings for traditional video; *tips for the best GoPro mounts to use with GoPro Max; *vital 360 photography/cinematography knowledge; *simple photo, video and time lapse editing techniques for 360 and traditional output and *the many ways to share your edited videos and photos. Through the SEVEN STEPS laid out in this book, you will understand your camera and learn how to use mostly FREE software to finally do something with your results. This book is perfect for beginners, but also provides in depth knowledge that will be useful for intermediate camera users. Written specifically for the GoPro MAX camera.
Book Synopsis The Entrepreneur's Business Guide: From a Startup Approach by : Austin C. Eneanya
Download or read book The Entrepreneur's Business Guide: From a Startup Approach written by Austin C. Eneanya and published by Lulu.com. This book was released on 2018-09-24 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contribution of Small and Medium Scale Enterprises (SMEs) has been discovered to be the main sustenance of any economy because of their capacity, in enhancing the economic output and enhanced human welfare. This book is a step-by-step business start-up guide that addresses business from the conception phase to idea developmental down to the implementation stage. This book talks about those seeking to start a business with little or no clue on what step they need to take in order to take their business from imagination stage to the development stage. This book addresses different areas of business such as: Change of mentality between the business world and the employment world conventional way of starting up a business.Franchise business model.Outsourcing business model with more than 50 business start-up ideas you can use to run your own businessThe process and information for NAFDAC registration for product-based business for entrepreneurs or business folks that want to go into the production business.The Nigerian tax system for Nigeria business owners, a quality management system to service and product-based business. Network marketing approach for those already doing business similar to those intends to start one.This book talks about what you need to know about the Quality management system that is applicable anywhere in the worldInsight about Nigerian Labour LawLearn how to Market and manage your business sales as a start-up and the secrets behind successful entrepreneursThis book equally reveals biography of famous successful entrepreneurs including Nigerian based entrepreneurs and their stories.
Download or read book Disrupted written by Dan Lyons and published by Hachette Books. This book was released on 2016-04-05 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant New York Times bestseller, Dan Lyons' "hysterical" (Recode) memoir, hailed by the Los Angeles Times as "the best book about Silicon Valley," takes readers inside the maddening world of fad-chasing venture capitalists, sales bros, social climbers, and sociopaths at today's tech startups. For twenty-five years Dan Lyons was a magazine writer at the top of his profession--until one Friday morning when he received a phone call: Poof. His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing fellow." What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; "shower pods" became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the "content factory," Nerf gun fights raged. Groups went on "walking meetings," and Dan's absentee boss sent cryptic emails about employees who had "graduated" (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball "chair."
Book Synopsis The Way of the Intelligent Rebel by : Olivier Roland
Download or read book The Way of the Intelligent Rebel written by Olivier Roland and published by Hay House, Inc. This book was released on 2021-07-06 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Olivier Roland offers an inspiring road map to help readers get more out of life as an 'Intelligent Rebel' and find success and fulfilment by breaking out of the system. Do you dream of a less stressful life? Break out of the system, embrace your purpose and shape your own journey to success and fulfilment. We're not designed for a one-size-fits-all education or lifestyle-so why not choose a path where you can make your own rules, follow your passions, and live a rewarding, purpose-fueled life? Breaking out of the "system" and becoming an entrepreneur or a creator can be daunting, but with this step-by-step guide to taking charge of your life, realizing your individual potential, and building a sustainable business with minimal risk, you'll discover that the way of the intelligent rebel is ultimately a path to freedom and self-realization. You'll learn how to: navigate the limitations of traditional education to learn effectively create a viable and sustainable business that serves your lifestyle implement cutting-edge business tools and strategies for success start your business part-time, even if you have a job or studies hack your self-led learning with revolutionary techniques embrace your purpose and live with happiness and freedom
Book Synopsis The Startup Community Way by : Brad Feld
Download or read book The Startup Community Way written by Brad Feld and published by John Wiley & Sons. This book was released on 2020-08-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Way Forward for Entrepreneurship Around the World We are in the midst of a startup revolution. The growth and proliferation of innovation-driven startup activity is profound, unprecedented, and global in scope. Today, it is understood that communities of support and knowledge-sharing go along with other resources. The importance of collaboration and a long-term commitment has gained wider acceptance. These principles are adopted in many startup communities throughout the world. And yet, much more work is needed. Startup activity is highly concentrated in large cities. Governments and other actors such as large corporations and universities are not collaborating with each other nor with entrepreneurs as well as they could. Too often, these actors try to control activity or impose their view from the top-down, rather than supporting an environment that is led from the bottom-up. We continue to see a disconnect between an entrepreneurial mindset and that of many actors who wish to engage with and support entrepreneurship. There are structural reasons for this, but we can overcome many of these obstacles with appropriate focus and sustained practice. No one tells this story better than Brad Feld and Ian Hathaway. The Startup Community Way: Evolving an Entrepreneurial Ecosystem explores what makes startup communities thrive and how to improve collaboration in these rapidly evolving, complex environments. The Startup Community Way is an explanatory guide for startup communities. Rooted in the theory of complex systems, this book establishes the systemic properties of entrepreneurial ecosystems and explains why their complex nature leads people to make predictable mistakes. As complex systems, value creation occurs in startup communities primarily through the interaction of the "parts" - the people, organizations, resources, and conditions involved - not the parts themselves. This continual process of bottom-up interactions unfolds naturally, producing value in novel and unexpected ways. Through these complex, emergent processes, the whole becomes greater and substantially different than what the parts alone could produce. Because of this, participants must take a fundamentally different approach than is common in much of our civic and professional lives. Participants must take a whole-system view, rather than simply trying to optimize their individual part. They must prioritize experimentation and learning over planning and execution. Complex systems are uncertain and unpredictable. They cannot be controlled, only guided and influenced. Each startup community is unique. Replication is enticing but impossible. The race to become "The Next Silicon Valley" is futile - even Silicon Valley couldn't recreate itself. This book: Offers practical advice for entrepreneurs, community builders, government officials, and other stakeholders who want to harness the power of entrepreneurship in their city Describes the core components of startup communities and entrepreneurial ecosystems, as well as an explanation of the differences between these two related, but distinct concepts Advances a new framework for effective startup community building based on the theory of complex systems and insights from systems thinking Includes contributions from leading entrepreneurial voices Is a must-have resource for entrepreneurs, venture capitalists, executives, business and community leaders, economic development authorities, policymakers, university officials, and anyone wishing to understand how startup communities work anywhere in the world
Book Synopsis Why Startups Fail by : Tom Eisenmann
Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Book Synopsis The Sweaty Startup Guide to Starting Your Own Concrete Business by : Barrett Williams
Download or read book The Sweaty Startup Guide to Starting Your Own Concrete Business written by Barrett Williams and published by Barrett Williams. This book was released on 2024-08-26 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: ### The Sweaty Startup Guide to Starting Your Own Concrete Business Unlock the gateway to a thriving business in the world of decorative concrete with "The Sweaty Startup Guide to Starting Your Own Concrete Business" â the definitive guide for aspiring entrepreneurs ready to dive into this lucrative market. This comprehensive eBook takes you through every pivotal step, from initial research to scaling your operations, equipping you with the knowledge and confidence to launch and grow your own decorative concrete business. #### Whatâs Inside? **Introduction to Decorative Concrete** Discover the fascinating world of decorative concrete, explore the growing demand, and understand why this niche holds immense potential for your entrepreneurial journey. **Research and Planning** Lay a solid foundation with in-depth market analysis, identify your target audience, and craft a business plan that sets you up for success. **Essential Skills and Training** From mastering the basics to learning advanced artistic techniques, this guide helps you find the best training programs to become a skilled concrete artist. **Acquiring Equipment and Materials** Navigate the landscape of essential tools and high-quality materials, and learn to budget effectively for necessary equipment. **Setting Up Your Workshop** Select the ideal location, design an efficient workspace, and prioritize safety to create a productive environment. **Branding and Marketing** Build a unique brand identity, develop a powerful marketing strategy, and harness the power of social media to grow your business. **Building Your Portfolio** Document and showcase your projects to attract potential clients, and create a compelling digital portfolio. **Finding and Bidding on Projects** Learn how to spot opportunities, prepare competitive bids, and negotiate contracts with confidence. **Client Relations** Perfect your communication skills, manage client expectations, and handle feedback and complaints effectively. **Project Management** Plan and schedule your projects meticulously, coordinate with subcontractors, and maintain rigorous quality control. **Financial Management** Get a grip on budgeting, cash flow management, and basic accounting principles to keep your business financially healthy. **Legal Considerations** Understand the legalities, obtain necessary licenses and permits, and protect your business with proper insurance. **Advanced Decorative Techniques** Explore advanced methods like stamping, texturing, staining, polishing, and sealing to elevate your craft. **Scaling Your Business** Learn how to expand your team, diversify your service offerings, and invest in innovative technologies. **Staying Competitive** Keep up with industry trends, pursue continuous education, and network with other professionals to stay ahead. **Case Studies** Draw inspiration from real-world success stories, learn from challenges and failures, and discover innovative projects and solutions. End your journey with a comprehensive recap, actionable next steps, and a burst of motivation to get you started. With this guide, you're not just building a business â you're laying down the foundation for a legacy in decorative concrete. Start your venture today and pour your passion into profit.
Book Synopsis Starting a Tech Business by : Alex Cowan
Download or read book Starting a Tech Business written by Alex Cowan and published by John Wiley & Sons. This book was released on 2012-04-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The non-technical guide to building a booming tech-enabled business Thinking of starting a technology-enabled business? Or maybe you just want to increase your technology mojo so you can do your job better? You do not need to learn programming to participate in the development of today’s hottest technologies. But there are a few easy-to-grasp foundation concepts that will help you engage with a technical team. Starting a Tech Business explains in practical, actionable terms how to formulate and reality test new ideas package what you learn into frameworks that are highly actionable for engineers understand key foundation concepts about modern software and systems participate in an agile/lean development team as the ‘voice of the customer’ Even if you have a desire to learn to program (and I highly recommend doing whatever unlocks your ‘inner tinkerer’), these foundation concepts will help you target what exactly you want to understand about hands-on technology development. While a decade ago the barriers to creating a technology-enabled business required a pole vault, getting started today only requires a determined step in the right direction. Starting a Tech Business supplies the tools prospective entrepreneurs and business enterprises need to avoid common pitfalls and succeed in the fast-paced world of high-tech business. Successful execution requires thoughtful, evidence-based product formulation, well-articulated design, economic use of systems, adaptive management of technical resources, and empathetic deployment to customers. Starting a Tech Business offers practical checklists and frameworks that business owners, entrepreneurs, and professionals can apply to any tech-based business idea, whether you’re developing software and products or beginning a technology-enabled business. You’ll learn: 1. How to apply today’s leading management frameworks to a tech business 2. How to package your product idea in a way that’s highly actionable for your technical team 3. How to ask the right questions about technology selection and product architecture 4. Strategies to leverage what your technology ecosystem has to offer 5. How to carefully define the roles on your team, and then effectively evaluate candidates 6. The most common disconnects between engineers and business people and how to avoid them 7. How you can apply process design to your tech business without stifling creativity 8. The steps to avoid the most common pitfalls tech founders encounter Now is one of the best times to start a technology-enabled business, and anyone can do it with the right amount and kind of preparation. Starting a Tech Business shows you how to move a product idea to market quickly and inexpensively—and to tap into the stream of wealth that a tech business can provide.
Book Synopsis The 7 Secret Keys to Startup Success by : David J. Muchow
Download or read book The 7 Secret Keys to Startup Success written by David J. Muchow and published by Simon and Schuster. This book was released on 2022-09-27 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, a new kind of business startup book—packed full of practical advice plus essential legal information you really need but don’t get in business school or anywhere else! The 7 Secret Keys to Startup Success is the one book every entrepreneur should have. David J. Muchow, an award-winning, thirty-year serial entrepreneur and lawyer, gives you practical legal and business advice covering every aspect of entrepreneurship—and it’s fun to read! It includes all the basics of building and growing a business—management, fundraising, marketing, intellectual property, and risk management—plus much more, like how to avoid the hidden mistakes that cause “Startup Suicide” and kill 80 percent of startups in the first year. There are also model legal forms and charts along with fun-to-read stories and examples. Muchow, who teaches law, business, and entrepreneurship at Georgetown University, has advised hundreds of businesses on how to succeed. The book reveals key mistakes that can kill businesses. For example, blogging about your new products can prevent getting a patent. And giving away too much equity and picking the wrong partners can be fatal. At the macro level, the book describes why the US should create a National Ecosystem to Support Startups (NESS) to increase our competitiveness, which could take startups from a concept to commercialization in just ninety days and speed up the patent process. This unique guide, which focuses on both the business and legal aspects of startups, is a must-have for every aspiring entrepreneur, small business owner, startup incubator, student, and for business and law schools. In The7 Secret Keys to Startup Success, you will learn: How to cut legal expenses and manage lawyers How to fire employees and partners without getting sued Patent, trademark and copyright strategies and tricks How to raise money without SEC problems How to avoid the financial “Valley of Death” What “to do” but also “what not to do" to avoid “startup suicide.” Business books can be fun! Enjoy the many business stories, such as how Ivanka Trump was sued for trademark infringement over her Hettie Sandal design and Oprah Winfrey’s battle to protect her intellectual property for O Magazine. At the end of each chapter are examples, inspired by Muchow’s years as a foreign agent and federal prosecutor, which demonstrate the principles in that chapter. They’re told by Professor Scooter Magee, the Startup Expert, as he helps startups prevent Startup Suicide and achieve success while fighting the CIA and others. Think Professor Indiana Jones in Raiders of the Lost Ark meets Bar Rescue or Silicon Valley! Enjoy Scooter’s adventures while learning the critical real-life startup legal and business lessons that can help you be successful. In short, The 7 Secret Keys to Startup Success is a new kind of startup book—it’s like having both an expert attorney and a consultant by your side every step of the way on your startup’s journey to success—while enjoying the ride!
