Starting An Online Business All In One Desk Reference For Dummies

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Starting an Online Business All-in-One Desk Reference For Dummies

Author : Shannon Belew
Publisher : John Wiley & Sons
ISBN 13 : 0470483709
Total Pages : 779 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Starting an Online Business All-in-One Desk Reference For Dummies by : Shannon Belew

Download or read book Starting an Online Business All-in-One Desk Reference For Dummies written by Shannon Belew and published by John Wiley & Sons. This book was released on 2009-03-16 with total page 779 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve thought of starting an online business or if you’re already selling online, here’s how to get your share of online customers. This second edition of Starting an Online Business All-in-One For Dummies covers everything from creating a business plan and building a customer-friendly site to marketing with Facebook and MySpace. There’s even a section about setting up shop in the virtual world of Second Life. Eleven handy minibooks cover online business basics, legal and accounting, Web site design, online and operating, Internet security, boosting sales, retail to e-tail, storefront selling, fundraising sites, niche e-commerce, and e-commerce advanced. You’ll learn to: Build a business plan that translates your ideas into a profitable enterprise Choose software to help you manage taxes, balance sheets, and other accounting chores Create a Web site that helps your business make money Fill orders, pack and ship merchandise, and manage stock Set up, budget for, and implement a plan to protect vital computer equipment Use PR and advertising tools that best promote your business online, including Google AdWords Choose what sells best in Second Life and earn real money from your virtual store Market through niche communities, find and use special marketing tools for nonprofit organizations, and apply successful mobile marketing techniques Inside the book, you’ll even find a Google AdWords gift card worth $25 to help spread the word about your online business!

Starting an Online Business All-in-One For Dummies

Author : Shannon Belew
Publisher : John Wiley & Sons
ISBN 13 : 1119315530
Total Pages : 1056 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Starting an Online Business All-in-One For Dummies by : Shannon Belew

Download or read book Starting an Online Business All-in-One For Dummies written by Shannon Belew and published by John Wiley & Sons. This book was released on 2017-01-17 with total page 1056 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start a successful online business—and be your own boss! Being an online entrepreneur means more than just building a website—and this book breaks down everything you need to know to be successful. Inside, you'll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e-commerce, and so much more. While the ideas and concepts behind starting an online business are tried and true, the tools available to entrepreneurs change and evolve quickly—and often. Starting an Online Business All-in-One For Dummies gets you up to speed on the best new tools, resources, and communities, and shows you how to best leverage them to up your chances of success. Discover your niche and create a business plan Design your website and storefront Increase your reach and market with social media Choose the best web host for your needs If you're a budding entrepreneur with dreams of running your own online business, this book has everything you need to get started and grow your company to extraordinary heights!

Starting an Online Business For Dummies®

Author : Greg Holden
Publisher : John Wiley & Sons
ISBN 13 : 0470640995
Total Pages : 553 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Starting an Online Business For Dummies® by : Greg Holden

Download or read book Starting an Online Business For Dummies® written by Greg Holden and published by John Wiley & Sons. This book was released on 2010-06-15 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nuts-and-bolts for building your own online business and making it succeed Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help. Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape. Dives into all aspects of starting and establishing an online business, including the very latest big trends Highlights business issues that are of particular concern to online businesses Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs Shows you specific types and examples of successful online businesses Provides the latest on B2B Web site suppliers, such as AliBaba.com Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition!

Visual Studio.NET All-in-One Desk Reference For Dummies

Author : Nitin Pandey
Publisher : For Dummies
ISBN 13 : 9780764516269
Total Pages : 962 pages
Book Rating : 4.5/5 (162 download)

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Book Synopsis Visual Studio.NET All-in-One Desk Reference For Dummies by : Nitin Pandey

Download or read book Visual Studio.NET All-in-One Desk Reference For Dummies written by Nitin Pandey and published by For Dummies. This book was released on 2002-04-15 with total page 962 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Studio .NET All-in-One Desk Reference For Dummies is a value-packed, easy-to-use reference that provides broad coverage of Visual Studio .NET tools, languages, and environment for experienced Visual Studio programmers and developers who want to get up to speed rapidly on this missioncritical Microsoft initiative.

Search Engine Optimization All-in-One For Dummies

Author : Bruce Clay
Publisher : John Wiley & Sons
ISBN 13 : 0470495383
Total Pages : 771 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Search Engine Optimization All-in-One For Dummies by : Bruce Clay

Download or read book Search Engine Optimization All-in-One For Dummies written by Bruce Clay and published by John Wiley & Sons. This book was released on 2009-04-20 with total page 771 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site’s success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.

Starting an Online Business For Dummies

Author : Greg Holden
Publisher : John Wiley & Sons
ISBN 13 : 1118607783
Total Pages : 456 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Starting an Online Business For Dummies by : Greg Holden

Download or read book Starting an Online Business For Dummies written by Greg Holden and published by John Wiley & Sons. This book was released on 2013-07-10 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mind your business with this updated edition of the bestselling online business how-to guide Have a computer, an Internet connection, and a dream? Then, you're already on your way to starting your very own online business. This fun and friendly guide can help you turn your big idea into big bucks whether you're expanding your real-world storefront online or creating your own virtual startup. Starting an Online Business For Dummies, 7th Edition will show you how to identify a market need, choose a web hosting service, implement security and privacy measures, open up shop, and start promoting to the world. Covers the latest trends and techniques for online discoverability - from social media marketing to search engine rankings, online couponing to optimization for mobile devices, and beyond Highlights business issues that are of particular concern to online entrepreneurs Walks you through the best practices of successful online businesses, including customer service, marketing, analytics, and website optimization tools Provides advice on choosing an e-commerce platform, protecting your domain name, securing trademarks, working with vendors and distributors, and keeping your customer's personal data safe There's no time like now to start a new endeavor and no guide like Starting an Online Business For Dummies, 7th Edition to get your online business going.

Quicken All-in-One Desk Reference For Dummies

Author : Gail A. Perry
Publisher : John Wiley & Sons
ISBN 13 : 0471799629
Total Pages : 848 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Quicken All-in-One Desk Reference For Dummies by : Gail A. Perry

Download or read book Quicken All-in-One Desk Reference For Dummies written by Gail A. Perry and published by John Wiley & Sons. This book was released on 2006-04-04 with total page 848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quicken is the #1 personal finance software on the market, with greater than 70 percent retail market share and 16 million active users This book features eight minibooks comprising nearly 750 pages-all the information people need to get the most out of the latest Quicken release, get their finances under control, start building a nest egg, and pay less to the IRS The only book on the market to include coverage on Quicken Premier Home & Business Minibook topics include personal finance basics, an introduction to Quicken, household finances, planning ahead and saving, tracking investments, retirement planning, taxes, and managing small business finances Quicken books are consistent top sellers, with more than 900,000 copies of Quicken For Dummies sold in all in all editions

The Everyday Internet All-in-One Desk Reference For Dummies

Author : Peter Weverka
Publisher : John Wiley & Sons
ISBN 13 : 0764599380
Total Pages : 626 pages
Book Rating : 4.7/5 (645 download)

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Book Synopsis The Everyday Internet All-in-One Desk Reference For Dummies by : Peter Weverka

Download or read book The Everyday Internet All-in-One Desk Reference For Dummies written by Peter Weverka and published by John Wiley & Sons. This book was released on 2005-04-29 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet made its way into everyday life as a tool people used occasionally to keep in touch with friends and gather information for personal or business needs. Now, thanks to high-speed connections, wireless access, and safe and powerful Web sites, the Internet has become the main means for handling personal finance, shopping for big-ticket items, and communicating with people around the world. It's to the point where many people can't get through the day without turning to the Internet to get things accomplished. The Everyday Internet All-in-One Desk Reference For Dummies is the complete resource for casual Internet users who are looking to make the jump to becoming experienced navigators of the wired world. Written by Internet guru Peter Weverka, this book walks readers through the basics of going online before heading into the realms of online bargain shopping, bill paying, personal finance, keeping up with hobbies, and even setting up an online business. * The material is broken into mini-books that make it easier to find an answer and keep moving along the online highway * This book clarifies all the mysteries of how to use the Internet to make everyday life simpler * Covers key Internet properties like eBay, Google, and Yahoo! as well as favorite tasks like playing games, tracing family roots, and keeping a diary online

Networking All-in-One Desk Reference For Dummies

Author : Doug Lowe
Publisher : John Wiley & Sons
ISBN 13 : 0764559079
Total Pages : 866 pages
Book Rating : 4.7/5 (645 download)

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Book Synopsis Networking All-in-One Desk Reference For Dummies by : Doug Lowe

Download or read book Networking All-in-One Desk Reference For Dummies written by Doug Lowe and published by John Wiley & Sons. This book was released on 2004-01-20 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential one-stop resource-nine convenient minibooks in a single 840page volume-for network administrators everywhere This value-priced package includes sections on networking basics, building a network, network administration, TCP/IP and the Internet, wireless and home networking, Windows 2000 and 2003 servers, NetWare 6, Linux networking, and Mac OS X networking Written by the author of the perennial bestseller Networking For Dummies (0-7645-1677-9), this massive reference covers all the topics that administrators routinely handle Provides key information, explanations, and procedures for configuration, Internet connectivity, security, and wireless options on today's most popular networking platforms

E-Mail Marketing For Dummies®

Author : John Arnold
Publisher : John Wiley & Sons
ISBN 13 : 0470251786
Total Pages : 361 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis E-Mail Marketing For Dummies® by : John Arnold

Download or read book E-Mail Marketing For Dummies® written by John Arnold and published by John Wiley & Sons. This book was released on 2007-12-11 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able to: Combine e-mail with other marketing media Develop a winning strategy, build a quality e-mail list, and find success Comply with anti-spam laws Set reasonable objectives Decide whether to use an e-mail service provider Brand your e-mails Build relationships with your customers Increase your “open” rate and find out who’s actually opening your e-mails Use e-mail to improve search engine optimization And if you’re not a bona fide, pocket-protector-carrying geek, this book is perfect. It’s written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.

eBay Business All-in-One Desk Reference For Dummies

Author : Marsha Collier
Publisher : John Wiley & Sons
ISBN 13 : 0764599747
Total Pages : 866 pages
Book Rating : 4.7/5 (645 download)

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Book Synopsis eBay Business All-in-One Desk Reference For Dummies by : Marsha Collier

Download or read book eBay Business All-in-One Desk Reference For Dummies written by Marsha Collier and published by John Wiley & Sons. This book was released on 2005-04-15 with total page 866 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author Marsha Collier presents readers with an all-new guide that goes beyond all previous eBay business books, offering one-stop guidance on eBay techniques as well as entrepreneurial fundamentals. She provides in-depth coverage on the most critical eBay topics, including merchandise sourcing, marketing, advertising, and customer service. The minibooks that make up the guide cover eBay registration, navigation, and buying; getting ready to sell; digital photography and scanning for sales pages; eBay selling and marketing; getting legal and licensed; using auction management software; setting up an office (PCs, Internet, networking, and shipping); and PayPal. * Marsha Collier's eBay books have sold hundreds of thousands of copies and her Starting an eBay Business For Dummies is currently the bestselling eBay reference on the market * This one-stop reference examines not only eBay techniques and issues, but also the basic business strategies that people need to run any successful venture

AutoCAD and AutoCAD LT All-in-One Desk Reference For Dummies

Author : David Byrnes
Publisher : John Wiley & Sons
ISBN 13 : 047008393X
Total Pages : 786 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis AutoCAD and AutoCAD LT All-in-One Desk Reference For Dummies by : David Byrnes

Download or read book AutoCAD and AutoCAD LT All-in-One Desk Reference For Dummies written by David Byrnes and published by John Wiley & Sons. This book was released on 2006-10-23 with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt: AutoCAD is the leading software tool for creating technical and architectural drawings, but it definitely doesn't lead in the "easy to master" category. That's why there's AutoCAD and AutoCAD LT All-in-One Desk Reference For Dummies—the perfect way to break a complex topic into bite-size, easy-to-understand pieces. Once you get the hang of using AutoCAD and its slightly less feature-rich cousin, AutoCAD LT, you discover that it offers wonderful advantages. AutoCAD allows you to Create precision to 14 significant digits Re-use portions of your drawings by copying and pasting Draw things full size and print your drawings in any scale Produce drawings that are easier to read when reduced Electronically share and distribute drawings Design in 2D or 3D So obviously, the trick is to speed up that "getting the hang of it" process. That's where AutoCAD and AutoCAD LT All-in-One Desk Reference For Dummies comes in especially handy. Ten easy-to-follow minibooks cover every aspect of AutoCAD, including the latest features of AutoCAD 2007, so you can find just what you need to know quickly and easily. You'll get the scoop on AutoCAD basics, such as setting up drawings, finding your way around the interface, and using all the tools Drawing and modifying objects in 2D and annotating your drawings 3D modeling and viewing, working with solids and surfaces, and rendering Understanding how AutoCAD LT differs from AutoCAD and deciding which program you need Advanced drafting skills, including organizing drawings, working with blocks, and using AutoCAD utilities Setting up your drawings for plotting to paper and publishing Sharing your drawings online for collaboration Customizing and programming AutoCAD to make it work the way you want it to In the familiar, friendly For Dummies fashion, AutoCAD and AutoCAD LT All-in-One Desk Reference For Dummies gives you plain-English explanations and step-by-step directions. Written by a pair of AutoDesk Authorized Authors, this handy guide will help make your relationship with AutoCAD a happy and productive one.

Creating Web Pages All-in-One Desk Reference For Dummies

Author : Emily A. Vander Veer
Publisher : John Wiley & Sons
ISBN 13 : 0764568884
Total Pages : 819 pages
Book Rating : 4.7/5 (645 download)

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Book Synopsis Creating Web Pages All-in-One Desk Reference For Dummies by : Emily A. Vander Veer

Download or read book Creating Web Pages All-in-One Desk Reference For Dummies written by Emily A. Vander Veer and published by John Wiley & Sons. This book was released on 2004-02-01 with total page 819 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you want to build a Web page to recap a recent family reunion, promote your beagle breeding business, or market the next pet rock and make millions through e-commerce, this book will get you started. With almost 800 information-packed pages, it's actually nine concise minibooks, each tackling a specific aspect of Web development. Beginners will get off to a good start and old hands will learn the latest on XML, JavaScript, and more. This guide covers: Getting up to speed on the basic information and skills you need to start creating a Web site Finding an Internet Service Provider (ISP) or a free Web-hosting like Yahoo! GeoCities to host your Web pages Choosing and registering a domain name Selecting tools for your Web workshop, including Web browsers, graphics programs, HTML editors, Java and animation tools, and office suites Designing and tweaking Web pages with HTML Using FrontPage 2003 as an HTML editor, an image editor, and a Web site publisher Using Dreamweaver MX 2004, with info on incorporating images such as rollovers and hot spots, laying out pages with layers, using templates, and more Adding pizzazz to your Web pages with multimedia, including graphics, sound, video, animation, and applets Using JavaScript to create interactive features such as clickable images and smart forms, with info on basic JavaScript constructions, such as comments, variables, conditional expressions, loops, and operations Using Flash MX 2004 to create sophisticated graphic effects and movies Adding e-commerce capability using simplified, hosted, off-the-shelf, or build-your-own systems Using XML (Extensible Markup Language) to encapsulate and transmit not just Web pages but any kind of structured info (such as database records) Whole books have been written on these topics and programs, but this all-in-one guide will give you a good overview of essential information. Step-by-step instructions and screen shots guide you smoothly though the things you want to do. And you'll get hands-on experience right from the start with the CD-ROM that comes with the book. It includes: Trial versions of Macromedia Dreamweaver MX 2004, Flash MX 2004, and Contribute xmlspy Version 2004 Home Edition, evaluation If you're looking for a convenient reference that will get you started and give you the basics on adding new features and functions to your Web pages, Creating Web Pages for Dummies, 2nd Edition is the resource you'll use again and again. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Online Business All-In-One For Dummies

Author : Dan Matthews
Publisher : John Wiley & Sons
ISBN 13 : 1119998255
Total Pages : 687 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Online Business All-In-One For Dummies by : Dan Matthews

Download or read book Online Business All-In-One For Dummies written by Dan Matthews and published by John Wiley & Sons. This book was released on 2011-02-15 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: Turn your business dreams into profitable reality with this straightforward guide to setting up and running an online business. It walks you step-by step through the entire process, from researching the market and designing your Web site, to marketing your product online and trading securely. Whether you’re starting out or looking to expand an existing business online, this up to- date book provides you with all the support and expert advice you need to successfully build your own online empire.

Starting and Running a Business All-in-One For Dummies

Author : Colin Barrow
Publisher : John Wiley & Sons
ISBN 13 : 1119361044
Total Pages : 696 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Starting and Running a Business All-in-One For Dummies by : Colin Barrow

Download or read book Starting and Running a Business All-in-One For Dummies written by Colin Barrow and published by John Wiley & Sons. This book was released on 2016-10-19 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business. Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit. This amazing all-in-one guide brings together specialists in finance, bookkeeping,planning, marketing and sales, staffing, taxation and more, all of them eager to share their hard-won expertise with you. Discusses ways to identify new business opportunities and how to put together a business plan Get the scoop on securing the financing you need to get started Includes tips on finding, managing, and retaining excellent staff Offers information on marketing and selling your products or services

Go Programming Language For Dummies

Author : Wei-Meng Lee
Publisher : John Wiley & Sons
ISBN 13 : 1119786193
Total Pages : 52 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Go Programming Language For Dummies by : Wei-Meng Lee

Download or read book Go Programming Language For Dummies written by Wei-Meng Lee and published by John Wiley & Sons. This book was released on 2021-04-27 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ready, set, program with Go! Now is the perfect time to learn the Go Programming Language. It’s one of the most in-demand languages among tech recruiters and developers love its simplicity and power. Go Programming Language For Dummies is an easy way to add this top job skill to your toolkit. Written for novice and experienced coders alike, this book traverses basic syntax, writing functions, organizing data, building packages, and interfacing with APIs. Go—or GoLang, as it’s also known—has proven to be a strong choice for developers creating applications for the cloud-based world we live in. This book will put you on the path to using the language that’s created some of today’s leading web applications, so you can steer your career where you want to Go! Learn how Go works and start writing programs and modules Install and implement the most powerful third-party Go packages Use Go in conjunction with web services and MySQL databases Keep your codebase organized and use Go to structure data With this book, you can join the growing numbers of developers using Go to create 21st century solutions. Step inside to take start writing code that puts data in users’ hands.

Python All-in-One For Dummies

Author : John C. Shovic
Publisher : John Wiley & Sons
ISBN 13 : 1119787610
Total Pages : 720 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Python All-in-One For Dummies by : John C. Shovic

Download or read book Python All-in-One For Dummies written by John C. Shovic and published by John Wiley & Sons. This book was released on 2021-03-29 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one-stop resource for all your Python queries Powerful and flexible, Python is one of the most popular programming languages in the world. It's got all the right stuff for the software driving the cutting-edge of the development world—machine learning, robotics, artificial intelligence, data science, etc. The good news is that it’s also pretty straightforward to learn, with a simplified syntax, natural-language flow, and an amazingly supportive user community. The latest edition of Python All-in-One For Dummies gives you an inside look at the exciting possibilities offered in the Python world and provides a springboard to launch yourself into wherever you want your coding career to take you. These 7 straightforward and friendly mini-books assume the reader is a beginning programmer, and cover everything from the basic elements of Python code to introductions to the specific applications where you'll use it. Intended as a hands-on reference, the focus is on practice over theory, providing you with examples to follow as well as code for you to copy and start modifying in the "real world"—helping you get up and running in your area of interest almost right away. This means you'll be finishing off your first app or building and remote-controlling your own robot much faster than you can believe. Get a thorough grounding in the language basics Learn how the syntax is applied in high-profile industries Apply Python to projects in enterprise Find out how Python can get you into hot careers in AI, big data, and more Whether you're a newbie coder or just want to add Python to your magic box of tricks, this is the perfect, practical introduction—and one you'll return to as you grow your career.