Start Your Own Business: A Simple Pocket Guide

Download Start Your Own Business: A Simple Pocket Guide PDF Online Free

Author :
Publisher : Lulu.com
ISBN 13 : 0557851955
Total Pages : 100 pages
Book Rating : 4.5/5 (578 download)

DOWNLOAD NOW!


Book Synopsis Start Your Own Business: A Simple Pocket Guide by : Edward Sternisha, J.D.

Download or read book Start Your Own Business: A Simple Pocket Guide written by Edward Sternisha, J.D. and published by Lulu.com. This book was released on 2010-11-26 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have You Ever Dreamed Of Owning Your Own Business? Edward Sternisha, J.D., An Entrepreneur Of Multiple Small Businesses Has Created This Simple Pocket Guide Designed To Help You Make Your Dreams A Reality!Ed, Not Only Has A Business Management Degree, But He Has A Variety Of Other Accomplishments, Including A Criminal Justice Degree, A Juris Doctorate Degree, And Several Other Licenses And Certifications. He Has Created An Assortment Of Businesses From Ground-Up And Has Managed Every Aspect Of Each Organization From The Initial Dream To The Successful Sale Of The Businesses.Ed Describes How To Start Your Own Business In A Simple To Understand Way So You Make The Right Decision When Starting Your Own Business.With Hundreds Of Thousands Of Jobs Lost, Many People Are Dreaming Of Starting Their Own Business And Getting Back To Work. From What To Do, To What Not To Do, This Book Is Your Personal Guide To Creating Your Own Successful Business With Real-Life Examples From Ed's Own Experiences.

Start Your Own Business

Download Start Your Own Business PDF Online Free

Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613083882
Total Pages : 582 pages
Book Rating : 4.6/5 (13 download)

DOWNLOAD NOW!


Book Synopsis Start Your Own Business by : The Staff of Entrepreneur Media, Inc.

Download or read book Start Your Own Business written by The Staff of Entrepreneur Media, Inc. and published by Entrepreneur Press. This book was released on 2018-08-14 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2017 34% of the workforce was considered part of the gig economy. This growing workforce of freelancers and side-giggers is also estimated to grow to 43% by 2020. That’s 4 million freelancers, soon to be 7 million by 2020. Whether it’s people looking to earn extra money, those tired of their 9-to-5, to entrepreneurs looking to grow their side hustle, Entrepreneur is uniquely qualified to guide a new generation of bold individuals looking to live their best lives and make it happen on their own terms. Whatever industry or jobs this new workforce takes, Start Your Own Business will guide them through the first three years of business. They’ll gain the know-how of more than 30 years of collective advice from those who’ve come before them to: How to avoid analysis paralysis when launching a business Tips for testing ideas in the real-world before going to market with insights from Gary Vaynerchuk Decide between building, buying, or becoming a distributor What to consider when looking for funding from venture capitalists, loans, cash advances, etc. Whether or not a co-working space is a right move Tips on running successful Facebook and Google ads as part of a marketing campaign Use micro-influencers to successfully promote your brand on social media

Start Your Own Business, Sixth Edition

Download Start Your Own Business, Sixth Edition PDF Online Free

Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613083009
Total Pages : 563 pages
Book Rating : 4.6/5 (13 download)

DOWNLOAD NOW!


Book Synopsis Start Your Own Business, Sixth Edition by : The Staff of Entrepreneur Media

Download or read book Start Your Own Business, Sixth Edition written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2015-01-19 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today’s entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities.

Start Your Own Business

Download Start Your Own Business PDF Online Free

Author :
Publisher :
ISBN 13 : 9781891984211
Total Pages : 796 pages
Book Rating : 4.9/5 (842 download)

DOWNLOAD NOW!


Book Synopsis Start Your Own Business by : Rieva Lesonsky

Download or read book Start Your Own Business written by Rieva Lesonsky and published by . This book was released on 2001 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this newly updated edition, the experts show you how to make your dreams of starting a business come true!

How to Start Your Own Business

Download How to Start Your Own Business PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0744042976
Total Pages : 224 pages
Book Rating : 4.7/5 (44 download)

DOWNLOAD NOW!


Book Synopsis How to Start Your Own Business by : DK

Download or read book How to Start Your Own Business written by DK and published by Penguin. This book was released on 2021-02-09 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is your foolproof guide on how to make your start-up stand out from the crowd! Get professional business advice in the palm of your hands. This uniquely visual guide equips you with everything you need to know about setting up and running your own business. Are you looking to start a business? You’ll need advice on how to identify your customer, what pitfalls to anticipate, and how best to spend your time and money to turn your idea into a profitable venture. This insightful business book takes you through everything from balancing the books to building a brand. It inspires you to take that giant leap towards making your entrepreneurial dreams come true. The Simplest, Most Visual Guide to Becoming an Entrepreneur - Ever! This comprehensive guide to starting your own business acts as an invaluable blueprint for your path to business success. It’s the ultimate gift for entrepreneurs or anyone who wants to learn more about the world of business management. This informative reference book is packed with: - Practical, authoritative information on the skills required to run a small business. - Easy-to-understand graphics. - No-nonsense advice and jargon-free language. - Insightful and inspiring quotes from the most successful minds in business. This entrepreneur book gives you all the tools you need to understand how a modern start-up works and then start your own. Whether you're a CEO or an aspiring tech entrepreneur, the information and advice in How To Start Your Own Business can be applied to anyone. Complete the Series: This guide to setting up a small business is part of the How It Works Series from DK Books. Expand your knowledge about business and management even further with How Business Works and How Management Works.

Start Small, Stay Small

Download Start Small, Stay Small PDF Online Free

Author :
Publisher : The Numa Group LLC
ISBN 13 : 0615373968
Total Pages : 215 pages
Book Rating : 4.6/5 (153 download)

DOWNLOAD NOW!


Book Synopsis Start Small, Stay Small by : Rob Walling

Download or read book Start Small, Stay Small written by Rob Walling and published by The Numa Group LLC. This book was released on 2010 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment.This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap.This book assumes: You don't have $6M of investor funds sitting in your bank account You're not going to relocate to the handful of startup hubs in the world You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this.Start Small, Stay Small also focuses on the single most important element of a startup that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This book does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers.

Starting a Business QuickStart Guide

Download Starting a Business QuickStart Guide PDF Online Free

Author :
Publisher : ClydeBank Media LLC
ISBN 13 : 1945051574
Total Pages : 378 pages
Book Rating : 4.9/5 (45 download)

DOWNLOAD NOW!


Book Synopsis Starting a Business QuickStart Guide by : Ken Colwell PhD, MBA

Download or read book Starting a Business QuickStart Guide written by Ken Colwell PhD, MBA and published by ClydeBank Media LLC . This book was released on 2019-02-25 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ULTIMATE BEGINNER'S GUIDE TO STARTING A BUSINESS! Have you ever dreamt of starting your own business and living life on your terms? This book shows you EXACTLY what you need to know to stand out from the crowd! Do you have an idea for an amazing product or service but you aren’t sure how to build a business around it? Then you NEED this book. Buy now and start reading today! Are you a current business owner who struggles to identify your customers and deliver true world-class value? Everything you need to know is included in these pages! Do you want to build your hobby business into a fully-fledged venture that will help you build the life you deserve? Then you NEED this book. Buy now and start reading today! The most comprehensive guide ever developed for starting and growing a business! In the highly competitive world of business, what makes or breaks a new entrepreneur? Sourced from over twenty years of firsthand experience working with entrepreneurs, new ventures, and high-growth startups, author Ken Colwell, PHD, MBA has the answers. In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams. Business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will all find a wealth of value within the pages of the Starting a Business QuickStart Guide. From the very first steps conceptualizing your venture to winning your first customers, delivering value, and turning a profit, this book acts as an invaluable blueprint for your path to entrepreneurial success. Colwell’s clear voice, extensive experience, and easy-to-understand presentation come together to make this book a must-have resource in the library of every budding entrepreneur! Starting a Business QuickStart Guide is Perfect For: - Would-Be Entrepreneurs With a Ton of Passion! - Entrepreneurial Students of All Ages! - Beginners with Zero Prior Experience! - Managers, Business Owners, and Decisions Makers Growing into a New Role! You'll Discover: - The Difference Between an Idea and an Opportunity! - What Makes an Entrepreneurial Opportunity Great! - The Very First Steps You Need To Take To Get Your Venture Off The Ground! - Pricing, Competition, Customer Identification, Marketing, and Distribution Demystified! - The REAL Components of an Entrepreneurial Mindset! - Exactly How To Craft Your Value Proposition! - How to Write a Comprehensive Business Plan! **LIFETIME ACCESS TO FREE EDUCATIONAL RESOURCES **: Each book comes with free lifetime access to tons of exclusive online resources to help you become a better business owner including: - Business Plan Checklist & Presentation Blueprint - Layers of Business Taxation Cheat Sheet - Elevator Pitch Template & Tips - And Many More! *GIVING BACK: * QuickStart Guides proudly supports One Tree Planted as a reforestation partner. *CLASSROOM ADOPTION:* Teachers and professors are encouraged to contact the publisher for test banks and classroom presentation materials.

Become Your Own Boss in 12 Months

Download Become Your Own Boss in 12 Months PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 1440584362
Total Pages : 288 pages
Book Rating : 4.4/5 (45 download)

DOWNLOAD NOW!


Book Synopsis Become Your Own Boss in 12 Months by : Melinda Emerson

Download or read book Become Your Own Boss in 12 Months written by Melinda Emerson and published by Simon and Schuster. This book was released on 2014-12-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Become Your Own Boss is a must-read if you're thinking of launching a business of your own." --Jean Chatzky, bestselling author of Money 911 and Financial Editor, NBC Today Create a successful business this year! Written by America's #1 Small Business Expert, this essential handbook shows you how to launch your own business in just twelve months. Using her years of experience in business development, Melinda Emerson guides you through the process with step-by-step instructions for developing an effective marketing plan, setting a budget, and maintaining your business once it's up and running. She also offers brand-new strategies for obtaining financing through means like crowdsourcing as well as social media techniques that help build your business--all of which has been updated for today's market. With Emerson's expert business advice, you will finally follow your dreams and become your own boss!

Starting a Tech Business

Download Starting a Tech Business PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118205553
Total Pages : 292 pages
Book Rating : 4.1/5 (182 download)

DOWNLOAD NOW!


Book Synopsis Starting a Tech Business by : Alex Cowan

Download or read book Starting a Tech Business written by Alex Cowan and published by John Wiley & Sons. This book was released on 2012-04-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The non-technical guide to building a booming tech-enabled business Thinking of starting a technology-enabled business? Or maybe you just want to increase your technology mojo so you can do your job better? You do not need to learn programming to participate in the development of today’s hottest technologies. But there are a few easy-to-grasp foundation concepts that will help you engage with a technical team. Starting a Tech Business explains in practical, actionable terms how to formulate and reality test new ideas package what you learn into frameworks that are highly actionable for engineers understand key foundation concepts about modern software and systems participate in an agile/lean development team as the ‘voice of the customer’ Even if you have a desire to learn to program (and I highly recommend doing whatever unlocks your ‘inner tinkerer’), these foundation concepts will help you target what exactly you want to understand about hands-on technology development. While a decade ago the barriers to creating a technology-enabled business required a pole vault, getting started today only requires a determined step in the right direction. Starting a Tech Business supplies the tools prospective entrepreneurs and business enterprises need to avoid common pitfalls and succeed in the fast-paced world of high-tech business. Successful execution requires thoughtful, evidence-based product formulation, well-articulated design, economic use of systems, adaptive management of technical resources, and empathetic deployment to customers. Starting a Tech Business offers practical checklists and frameworks that business owners, entrepreneurs, and professionals can apply to any tech-based business idea, whether you’re developing software and products or beginning a technology-enabled business. You’ll learn: 1. How to apply today’s leading management frameworks to a tech business 2. How to package your product idea in a way that’s highly actionable for your technical team 3. How to ask the right questions about technology selection and product architecture 4. Strategies to leverage what your technology ecosystem has to offer 5. How to carefully define the roles on your team, and then effectively evaluate candidates 6. The most common disconnects between engineers and business people and how to avoid them 7. How you can apply process design to your tech business without stifling creativity 8. The steps to avoid the most common pitfalls tech founders encounter Now is one of the best times to start a technology-enabled business, and anyone can do it with the right amount and kind of preparation. Starting a Tech Business shows you how to move a product idea to market quickly and inexpensively—and to tap into the stream of wealth that a tech business can provide.

Ready, Set, Treat!

Download Ready, Set, Treat! PDF Online Free

Author :
Publisher :
ISBN 13 : 9781673516159
Total Pages : 33 pages
Book Rating : 4.5/5 (161 download)

DOWNLOAD NOW!


Book Synopsis Ready, Set, Treat! by : Kristen Goodrich

Download or read book Ready, Set, Treat! written by Kristen Goodrich and published by . This book was released on 2019-12-10 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fool-proof plan to launch your solo private practice with minimal financial investment or risk. We'll be in your back pocket the whole way through, cheering you on and advising you at each step. Our guide is intended for solo licensed clinicians, including (but not limited to) Mental Health Counselors, Social Workers, Occupational Therapists, Physical Therapists, Speech and Language Pathologists, Psychiatric Nurse Practitioners, Psychiatrists, Psychologists, and Dietitians.We are a Licensed Mental Health Counselor and a Licensed and Registered Occupational Therapist with almost 30 years of combined clinical experience, half of which has been spent running our solo practices. We have helped numerous clinicians start their own successful private practices, and are so excited to help you gain independence and achieve financial freedom.

Founder’s Pocket Guide: Startup Valuation

Download Founder’s Pocket Guide: Startup Valuation PDF Online Free

Author :
Publisher : 1x1 Media
ISBN 13 : 1938162048
Total Pages : 80 pages
Book Rating : 4.9/5 (381 download)

DOWNLOAD NOW!


Book Synopsis Founder’s Pocket Guide: Startup Valuation by : Stephen R. Poland

Download or read book Founder’s Pocket Guide: Startup Valuation written by Stephen R. Poland and published by 1x1 Media. This book was released on 2014-08-17 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition includes several new features, including: · The Startup Valuation Explorer · Expanded coverage of Valuation Methods · Responding to investor questions about your valuation · Understanding option pool impact on your valuation For many early-stage entrepreneurs assigning a pre-money valuation to your startup is one of the more daunting tasks encountered during the fundraising quest. This guide provides a quick reference to all of the key topics around early-stage startup valuation and provides step-by-step examples for several valuation methods. This Founder’s Pocket Guide helps startup founders learn: • What a startup valuation is and when you need to start worrying about it. • Key terms and definitions associated with valuation, such as pre-money, post-money, and dilution. • How investors view the valuation task, and what their expectations are for early-stage companies. • How the valuation fits with your target raise amount and resulting founder equity ownership. • How to do the simple math for calculating valuation percentages. • How to estimate your company valuation using several accepted methods. • What accounting valuation methods are and why they are not well suited for early-stage startups.

Start Your Own Business, Fifth Edition

Download Start Your Own Business, Fifth Edition PDF Online Free

Author :
Publisher : Entrepreneur Press
ISBN 13 : 9781599183879
Total Pages : 0 pages
Book Rating : 4.1/5 (838 download)

DOWNLOAD NOW!


Book Synopsis Start Your Own Business, Fifth Edition by : Entrepreneur Press

Download or read book Start Your Own Business, Fifth Edition written by Entrepreneur Press and published by Entrepreneur Press. This book was released on 2010-08-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: BE YOUR OWN BOSS “Entrepreneurs enjoy a freedom few ever know. Starting your own business is one of the few remaining paths to wealth—and this book is a valuable road map.” Robert K. Kiyosaki, Author of Rich Dad Poor Dad Tap into more than 30 years of small business expertise as you embark on the most game-changing journey of your life – your new business. This unmatched guide - the best-selling business startup book of all time - offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges. Pin point your target market Uncover creative financing for startup and growth Use online resources to streamline your business plan Learn the secrets of successful marketing Discover digital and social media tools and how to use them Take advantage of hundreds of resources Receive vital forms, worksheets and checklists From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success.

Starting Small and Making It Big

Download Starting Small and Making It Big PDF Online Free

Author :
Publisher : Bill Cummings
ISBN 13 : 0999895117
Total Pages : pages
Book Rating : 4.9/5 (998 download)

DOWNLOAD NOW!


Book Synopsis Starting Small and Making It Big by : Bill Cummings

Download or read book Starting Small and Making It Big written by Bill Cummings and published by Bill Cummings. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Write Your Business Plan

Download Write Your Business Plan PDF Online Free

Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613083017
Total Pages : 323 pages
Book Rating : 4.6/5 (13 download)

DOWNLOAD NOW!


Book Synopsis Write Your Business Plan by : The Staff of Entrepreneur Media

Download or read book Write Your Business Plan written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2015-01-19 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive companion to Entrepreneur's long-time bestseller Start Your Own Business, this essential guide leads you through the most critical startup step next to committing to your business vision—defining how to achieve it. Coached by a diverse group of experts and successful business owners, gain an in-depth understanding of what’s essential to any business plan, what’s appropriate for your venture, and what it takes ensure success. Plus, learn from real-world examples of plans that worked, helping to raise money, hone strategy, and build a solid business. Whether you’re just starting out or already running a business, to successfully build a company, you need a plan. One that lays out your product, your strategy, your market, your team, and your opportunity. It is the blueprint for your business. The experts at Entrepreneur show you how to create it. Includes sample business plans, resources and worksheets.

The Complete Idiot's Guide to Starting Your Own Business

Download The Complete Idiot's Guide to Starting Your Own Business PDF Online Free

Author :
Publisher :
ISBN 13 : 9780028619798
Total Pages : 392 pages
Book Rating : 4.6/5 (197 download)

DOWNLOAD NOW!


Book Synopsis The Complete Idiot's Guide to Starting Your Own Business by : Ed Paulson

Download or read book The Complete Idiot's Guide to Starting Your Own Business written by Ed Paulson and published by . This book was released on 1998 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with the latest information about the world of small business, this revised, time-tested bestseller offers sound advice about financing, business planning, legal issues, technology, and more.

Small Business For Dummies®

Download Small Business For Dummies® PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118051882
Total Pages : 596 pages
Book Rating : 4.1/5 (18 download)

DOWNLOAD NOW!


Book Synopsis Small Business For Dummies® by : Eric Tyson

Download or read book Small Business For Dummies® written by Eric Tyson and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to: Make sure that small-business ownership is for you Find your niche and time your start-up Turn your ideas into plans Determine your start-up costs Obtain financing with the best possible terms Decide whether or not to incorporate Make sense of financial statements Navigate legal and tax issues Buy an existing business Set up a home-based business Publicize your business and market your wares Keep your customers coming back for more Track cash flow, costs and profits Keep your business in business and growing You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest.

The Business Book

Download The Business Book PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 1465438386
Total Pages : 745 pages
Book Rating : 4.4/5 (654 download)

DOWNLOAD NOW!


Book Synopsis The Business Book by : DK

Download or read book The Business Book written by DK and published by Penguin. This book was released on 2014-12-19 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about concepts, management, and commerce in The Business Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Business in this overview guide to the subject, great for beginners looking to learn and experts wishing to refresh their knowledge alike! The Business Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Business, with: - Up to 100 quotations from the great business thinkers and gurus - Packed with facts, charts, timelines and graphs to help explain core concepts - A visual approach to big subjects with striking illustrations and graphics throughout - Easy to follow text makes topics accessible for people at any level of understanding The Business Book is the perfect introduction the to key theories that have shaped the world of business, management, and commerce, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover every facet of business management, including alternative business models, with real life examples from the marketplace. If you’ve ever wondered about the stages of business strategy, from start-up to delivering the goods, this is the perfect book for you. Your Business Questions, Simply Explained This book introduces the would-be entrepreneur and general reader to the work of great commercial thinkers, leaders, and gurus. Learn about the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. If you thought it was difficult to learn about the world of commerce, The Business Book presents information in an easy to follow layout. Learn the ideas of seminal business thinkers, such as Malcolm Gladwell's "tipping point", Michael Porter's "five forces", and Meredith Belbin's theories on effective teamwork, with fantastic mind maps and step-by-step summaries. The Big Ideas Series With millions of copies sold worldwide, The Business Book is part of the award-winning Big Ideas series from DK. The series uses striking graphics along with engaging writing, making big topics easy to understand.