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Start Up Marketing Strategies In India
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Book Synopsis Start-up Marketing Strategies in India by : M. Anil Ramesh
Download or read book Start-up Marketing Strategies in India written by M. Anil Ramesh and published by Emerald Group Publishing. This book was released on 2019-07-23 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start-Up Marketing Strategies in India is a comprehensive book of cases based on real-life marketing challenges faced by Indian start-ups across a wide range of industries.
Book Synopsis THE INDIAN STARTUP REVOLUTION by : Uday Shetty
Download or read book THE INDIAN STARTUP REVOLUTION written by Uday Shetty and published by Notion Press. This book was released on 2023-05-10 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking to start your own business in India? Look no further than "The Indian Startup Revolution: 101 Ideas for Starting and Scaling Indian Businesses." This comprehensive guidebook offers 101 innovative and successful startup ideas that are specifically tailored to the unique needs and opportunities of the Indian market. Whether you're interested in e-commerce, healthcare, education, finance, or any other industry, you're sure to find a wealth of practical and actionable ideas in these pages. But "The Indian Startup Revolution" isn't just a list of potential business ventures. It's also a step-by-step guide to building a successful startup, from developing a business plan to securing funding to marketing your product or service to the right audience. With insights from experienced entrepreneurs and industry experts, you'll learn how to navigate the challenges and opportunities of the Indian business landscape and build a thriving company. So if you're ready to take the leap and start your own business, let "The Indian Startup Revolution" be your guide. With its practical advice and proven strategies, it's the ultimate resource for aspiring Indian entrepreneurs.
Book Synopsis India's First & Favourite Student Start up Incubator by : Mrs Anupama Venugopal
Download or read book India's First & Favourite Student Start up Incubator written by Mrs Anupama Venugopal and published by Archers & Elevators Publishing House. This book was released on with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fostering Innovation in Venture Capital and Startup Ecosystems by : Sharma, Renuka
Download or read book Fostering Innovation in Venture Capital and Startup Ecosystems written by Sharma, Renuka and published by IGI Global. This book was released on 2024-03-11 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: The disruptive potential of technologies such as Artificial Intelligence (AI), blockchain, the Internet of Things (IoT), and biotechnology catalysts redefine traditional business models and serve as instrumental forces in attracting venture capital investments. The lower barriers to entry, facilitated by these disruptive technologies, empower entrepreneurs to bring their ideas to market, creating a more accessible landscape for funding and innovation. Fostering Innovation in Venture Capital and Startup Ecosystems explores this transformative intersection, where emerging technologies catalyze change, fuel innovation, and redefine the dynamics of financial investments and entrepreneurial endeavors. Moreover, the book delves into how embracing AI, IoT, blockchain, and augmented reality/virtual reality can expedite innovation, enhance efficiency, and scale businesses. Through a multidisciplinary lens, readers understand how these technologies influence established markets, drive economic growth, and create job opportunities. This book is ideal for venture capitalists, angel investors, entrepreneurs, startup founders, and policymakers.
Book Synopsis From Starting Small to Winning Big by : Shishir Mishra
Download or read book From Starting Small to Winning Big written by Shishir Mishra and published by Business Expert Press. This book was released on 2020-05-06 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups. Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up. The author guides entrepreneurs in establishing a digital presence of their startups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses. This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales–a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.
Book Synopsis Startup 500 Business Ideas by : Prabhu TL
Download or read book Startup 500 Business Ideas written by Prabhu TL and published by Nestfame Creations Pvt. Ltd.. This book was released on 2019-02-17 with total page 1913 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an aspiring entrepreneur hungry for the perfect business idea? Look no further! "Startup 500: Business Ideas" is your treasure trove of innovation, housing a collection of 500 handpicked, lucrative business ideas that are ready to ignite your entrepreneurial journey. Unleash Your Potential: Embrace the thrill of entrepreneurship as you explore a diverse range of business ideas tailored to fit various industries and niches. Whether you're a seasoned entrepreneur seeking your next venture or a passionate dreamer ready to make your mark, "Startup 500" offers an array of opportunities to match your vision. 500 Business Ideas at Your Fingertips: Inside this book, you'll discover: Innovative Tech Startups: Dive into the world of cutting-edge technology with ideas that capitalize on AI, blockchain, AR/VR, and more. Profitable E-Commerce Ventures: Tap into the booming e-commerce landscape with niche-specific ideas to stand out in the digital marketplace. Service-based Solutions: Uncover service-oriented businesses that cater to the needs of modern consumers, from personalized coaching to creative freelancing. Green and Sustainable Initiatives: Embrace eco-friendly entrepreneurship with ideas focused on sustainability, renewable energy, and ethical practices. Unique Brick-and-Mortar Concepts: Explore captivating ideas for brick-and-mortar establishments, from themed cafes to boutique stores. Social Impact Projects: Make a difference with businesses designed to address pressing social and environmental challenges. Find Your Perfect Fit: "Startup 500" goes beyond merely presenting ideas; it provides a launchpad for your entrepreneurial spirit. You'll find thought-provoking insights, market research tips, and success stories from seasoned entrepreneurs who transformed similar ideas into thriving businesses. Empower Your Entrepreneurial Journey: As you embark on your quest for the ideal business venture, "Startup 500" equips you with the knowledge and inspiration needed to turn your vision into reality. Every page will fuel your creativity, encourage your determination, and light the path to success. Take the First Step: Don't wait for the right opportunity—create it! Join the ranks of successful entrepreneurs with "Startup 500: Business Ideas." Embrace the possibilities, embrace innovation, and embrace your future as a trailblazing entrepreneur. Claim your copy today and witness the magic of turning ideas into thriving ventures!
Book Synopsis Why Startups Fail by : Tom Eisenmann
Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Book Synopsis Guerrilla Marketing for Social Media: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits by : Jay Conrad Levinson
Download or read book Guerrilla Marketing for Social Media: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive Profits written by Jay Conrad Levinson and published by Entrepreneur Press. This book was released on 2010-08-31 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.
Book Synopsis Agricultural Microbiology Based Entrepreneurship by : Natarajan Amaresan
Download or read book Agricultural Microbiology Based Entrepreneurship written by Natarajan Amaresan and published by Springer Nature. This book was released on 2022-11-29 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is first part of the 3 volume set focusing on basic and advanced methods for using microbiology as an entrepreneurial venture. This volume explains the entrepreneurship skills for production, cost-benefit analysis and marketing of bio-fertilizers, bio-pesticides, bio-insecticides, seaweed liquid biofertilizer, and phosphate solubilizers. Chapters cover the applications of microorganisms in small and large scale production to achieve a sustainable output. The book provides essential knowledge and working business protocols from all related disciplines in agribusiness, organic farming, and economic integration. This book is useful to graduate students, research scholars and postdoctoral fellows, and teachers who belong to different disciplines via Botany, Agriculture, Environmental Microbiology and Biotechnology, Plant Pathology, and Horticulture. Next two volumes are focused on food and industrial microbiology.
Book Synopsis Ecosystem Dynamics and Strategies for Startups Scalability by : Baporikar, Neeta
Download or read book Ecosystem Dynamics and Strategies for Startups Scalability written by Baporikar, Neeta and published by IGI Global. This book was released on 2023-12-15 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Those who venture into the realm of ecosystem advantage will discover a complex web of relationships, interfaces, and processes designed to efficiently deliver customer value. One important factor in the process of building an enterprise that is often overlooked is that a business's success is inevitably entwined with the performance of its surrounding ecosystem. Spanning a tapestry of firms, institutions, and individuals, this ecosystem forms the linchpin of success. However, the journey to prosperity demands more than the mere existence of a thriving ecosystem; it necessitates adept management and cultivation of relationships within it. Ecosystem Dynamics and Strategies for Startups Scalability uncovers the nuances of connecting complementary participants, navigating uncertainty among diverse partners, and securing a substantial share of the created value. As a testament to its academic rigor, the book discerns that fostering an ecosystem often hinges upon a "lead firm" orchestrating key value-contributing elements, or that the government enacting conducive policies. The book also extends far into diverse facets of resource management, ecosystem construction, and startup scalability, all rooted in comprehensive theoretical analysis. Bridging theory and practice, it furnishes case studies and best practices to accentuate these concepts. As economies worldwide reset post-pandemic, the book assumes greater relevance, illuminating the path for startups to thrive in emerging markets. Scholars, postgraduates, practitioners, and policymakers alike stand to gain a wealth of knowledge, from the evolution of resource management and ecosystems to their pivotal roles in startup success.
Book Synopsis India's Innovation Imperative by : Jitesh Bajaj
Download or read book India's Innovation Imperative written by Jitesh Bajaj and published by Notion Press. This book was released on 2024-05-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the captivating narrative of India's journey from colonial oppression to a global innovation powerhouse in this groundbreaking book. Delve into how a nation once stifled by historical constraints is now reclaiming its role as a beacon of innovation on the world stage. Whether you're a visionary entrepreneur, an experienced leader, or simply intrigued by India's transformation, this book is your indispensable companion. Gain invaluable insights into navigating this dynamic market, forging strategic partnerships, and harnessing India's disruptive potential for your own success.
Book Synopsis Developing Successful Marketing Strategies by : Gary W. Randazzo
Download or read book Developing Successful Marketing Strategies written by Gary W. Randazzo and published by Business Expert Press. This book was released on 2014-05-15 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique approach by using your organization’s mission and vision statements to guide the development of marketing goals, strategies, and tactics. It uses real market examples to demonstrate the development of effective marketing strategies. Central to the development of marketing strategy is the use of the marketing mix of price, place, product, and promotion. This book neatly weaves the process of developing such a marketing strategy with examples given to clarify the theories and guide the reader through the strategic marketing planning process. If you are a manager, business student, or an executive, this book will help you grow an established business or start a new one with smart management techniques and processes that are critical to executing successful marketing strategies. The examples used are from large and small organizations in which the author was personally involved.
Book Synopsis Digital Economy Post COVID-19 Era by : Prashant Mishra
Download or read book Digital Economy Post COVID-19 Era written by Prashant Mishra and published by Springer Nature. This book was released on 2023-12-03 with total page 996 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the future directions of the digital economy post Covid-19 era. The chapters of this book cover contemporary topics on digital economy and digital initiatives undertaken by various organizations. Overall, the book shares insights on how organizations can adapt and transform their processes, structure, and strategies to remain relevant and competitive in the new business and economic environment. These insights also emerge from multidisciplinary discussions in various management domains, such as, consumer behaviour and marketing, economics, finance and accounting, entrepreneurship and small business management, environmental, social and governance compliance, future of work, human resource management, leadership, inclusive workforce, information systems and decision sciences, international business and strategy, and operations and supply chain management.
Book Synopsis Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies by : Khosrow-Pour, D.B.A., Mehdi
Download or read book Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies written by Khosrow-Pour, D.B.A., Mehdi and published by IGI Global. This book was released on 2019-06-14 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most challenging obstacles for many businesses in successfully reaching a global market stems from cultural and language barriers and the lack of a clear understanding of this issue. It is critical for businesses to understand these cultural and language barriers and how to face them through effective communications and cultural sensitivity. The companies that will thrive and see the most success are the ones whose employees communicate and collaborate effectively with customers, suppliers, and partners all over the world. Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies provides both empirical and theoretical research focused on ways that business professionals and organizations are breaking down cultural and language barriers, integrating cultural sensitivity, and implementing cross-cultural management practices into their daily business practices. Featuring research on topics such as origin effects, consumption culture, and cross-cultural management, managers, consultants, academic researchers, practitioners, business educators, and advanced students in various disciplines will find the content within this publication to be beneficial.
Book Synopsis Entrepreneurial Spirit: From Startup to Success Story by : Yashpalsinh Jadeja
Download or read book Entrepreneurial Spirit: From Startup to Success Story written by Yashpalsinh Jadeja and published by Inkbound Publishers. This book was released on 2023-11-20 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultivate your entrepreneurial spirit with insights from startup to success. This book offers practical advice and inspiration for aspiring entrepreneurs, covering the journey from initial idea to thriving business.
Book Synopsis Pizza Pilgrims: Recipes from the Backstreets of Italy by : Thom Elliot
Download or read book Pizza Pilgrims: Recipes from the Backstreets of Italy written by Thom Elliot and published by HarperCollins UK. This book was released on 2013-05-23 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Incredible pizzas and authentic Italian recipes from street-foodie brothers who have taken London by storm.
Book Synopsis Indian Gold Jewellery Industry by : Sylvia Raha
Download or read book Indian Gold Jewellery Industry written by Sylvia Raha and published by Taylor & Francis. This book was released on 2024-04-16 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: India has a long-standing cultural and societal affinity with gold and gold jewellery. Gold metaphorically represents the sacredness, purity and immortality that bind religious beliefs and culture together. Accumulation of gold is associated with material and non-material cultures where the perceptions, attitudes and experiences of the members engaged in production and consumption are bound into a complex relationship. The idea of the book initially originated from the course of research work. It was found that India has the largest unorganised jewellery industry, in terms of manufacturing and consumption unit. Jewellery fabrication in India is not just a profession for the jewellers, but it has been a family tradition extending across generations. Gold jewellery makers (sunnar, swarnakars) are the spine of the jewellery industry. They acquired the skill of making jewellery from the experienced and learned gold smithery (karigars), either from their ancestors who were engaged in this business or from the craftsmen-cum-petty traders. The co-relations of castes, religion, culture, economy and class are intertwined with each other in such a way that made the gold jewellery industry sustainable. Surprisingly, there is an absence of literature on understanding the structural and functional aspects of the gold jewellery industry in India. This book explores the roles of sunars/swarnakars (goldsmith or jewellery makers), consumers, trade and the policies that bring a change in the gold jewellery industry in India and India’s position in the global market scenario. By focusing on their way of life, the book brings unique insights into the social and economic experience of the unorganised gold jewellery sector and the role of consumers in production.
